VERO MODA Unveils Aditi Rao Hydari as the Face of its Autumn/Winter 2026 Campaign

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VERO MODA introduces Aditi Rao Hydari as the face of its Autumn/Winter 2026 campaign, The partnership signals VERO MODA’s ambition to deepen its presence and relevance in Indian womenswear, bringing together the brand’s confident spirit with Aditi’s distinctive sense of style, understated elegance and individuality. Aditi embodies the VERO MODA woman who is self-assured, modern and unapologetically herself.

 

VERO MODA x Aditi Rao Hydari

 

No woman is just one thing. The campaign captures the many facets of the VERO MODA woman, whose style shifts with every moment while her individuality stays unmistakably her own.

 

Rooted in the season’s collection, the campaign brings to life pieces spanning dresses and jumpsuits, co-ord sets, denim, blazers and knitwear. Each designed to move easily across a woman’s day.

 

Speaking about the campaign, Sumit Dhingra, CEO & Country Director, BESTSELLER India, said, “VERO MODA has built a strong position in Indian womenswear, and we see significant opportunity ahead. As we enter the next phase of our growth, this campaign with Aditi Rao Hydari is an important step in strengthening the brand’s relevance and visibility in the market.“

 

Speaking about the campaign, Aditi Rao Hydari said, “VERO MODA has always stood for quiet confidence, and that’s something I connect with personally. Being part of the VERO MODA AW’26 campaign feels like a natural extension of that philosophy.”

 

The collection featuring Aditi Rao Hydari, is now available across all retail stores, app, and www.veromoda.in. Alongside this, VERO MODA has also launched its festive line, now available in stores and online, bringing the brand’s signature versatility to festive dressing this season.

 

About VERO MODA

Launched in 1987 as BESTSELLER’s first fashion label, VERO MODA has grown to become one of Europe’s most recognised high-street fashion brands. Built on the belief that everyday style should feel effortless, elevated and empowering; the brand creates versatile collections that celebrate individuality and inspire confidence. With an authentic expression of style and a constant focus on evolution, VERO MODA continues to redefine modern fashion for women who embrace self-expression and effortless dressing.

 

In India, VERO MODA has established itself as one of the leading destinations for women’s western wear, offering trend-led collections designed for every facet of a woman’s lifestyle. The brand reaches customers through its exclusive brand outlets and shop-in-shops across the country, the VERO MODA App, www.veromoda.in and leading online marketplaces.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.