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Fiberise's FYBER Sells Out on Launch Day, Crosses Rs. 1 Crore Mark

FYBER, a breakthrough patented weight management solution from health-tech startup Fiberise Fit, sold out its initial launch inventory worth Rs. 1+ crore within hours of going live, signalling strong consumer demand for science-driven, next-generation approaches to metabolic health and sustainable weight management.

 

CEO, CGO and Investors of Fiberise at the launch of product FYBER

 

The launch comes at a time when consumers are increasingly shifting toward preventive healthcare and metabolic wellness, seeking safer and non-pharmaceutical alternatives to aggressive weight-loss drugs and stimulant-based supplements, particularly as regulators tighten oversight around the promotion of such products in India.

 

Unlike many conventional products in the category, FYBER is designed around satiety science and appetite regulation. The formulation aims to help users naturally reduce caloric intake by managing cravings and supporting the body’s fullness signals rather than suppressing appetite artificially.

 

At the core of the product is LEAN-X™️, a proprietary functional ingredient system developed by Fiberise Fit, for which the company has filed a patent application. The technology integrates advanced fiber science with metabolic signalling pathways designed to support sustainable weight management.

 

The formulation was developed with inputs from clinicians associated with the All India Institute of Medical Sciences, New Delhi to ensure strong scientific grounding and safety.

 

The response to FYBER has been extraordinary and validates our belief that consumers are actively looking for safer and more scientific approaches to weight management,” said Professor Diwakar Vaish, Founder of Fiberise Fit. “Our goal is to move beyond traditional supplements and build a new category where advanced functional nutrition becomes a natural part of everyday life.

 

The strong launch response highlights a broader shift in consumer behaviour toward preventive health, metabolic wellness, and science-backed nutrition solutions. Industry estimates suggest India’s nutraceutical and functional nutrition market is expected to grow rapidly in the coming years as awareness around lifestyle diseases and metabolic health increases.

 

Fiberise Fit recently secured significant seed funding to accelerate its growth and innovation roadmap. The company is building one of the strongest intellectual property pipelines in the functional nutrition space, having filed over 16 patents covering a wide range of upcoming metabolic health and functional nutrition technologies, many of which will form the foundation of its next-generation product portfolio.

 

Several new products based on these innovations are expected to launch in the coming quarters, targeting areas such as metabolic health, energy and focus, sleep recovery, gut health, and performance nutrition. The company also plans to scale distribution across digital health platforms as well as offline wellness retail channels.

 

Fiberise Fit has set an ambitious goal of building a Rs. 10,000 crore brand within the next 1,000 days, betting on India’s rapidly expanding preventive healthcare and functional nutrition market.

 

The company was founded by Prof. Diwakar Vaish, a technologist and entrepreneur with over sixteen years of experience across healthcare technology and advanced engineering. He has previously led developments including India’s first indigenous humanoid robot, brain cloning technology, and a brain-controlled wheelchair. He is also the founder of D&D Healthcare, which supplied more than 17,000 ventilators across India during the COVID-19 pandemic.

 

About Fiberise Fit

Fiberise Fit is a functional nutrition company focused on building science-backed products that integrate health into everyday consumption. The company develops solutions across metabolic health, satiety science, and functional foods aimed at supporting sustainable lifestyle wellness.

Fiberise's FYBER Sells Out on Launch Day, Crosses Rs. 1 Crore Mark

FYBER, a breakthrough patented weight management solution from health-tech startup Fiberise Fit, sold out its initial launch inventory worth Rs. 1+ crore within hours of going live, signalling strong consumer demand for science-driven, next-generation approaches to metabolic health and sustainable weight management.

 

CEO, CGO and Investors of Fiberise at the launch of product FYBER

 

The launch comes at a time when consumers are increasingly shifting toward preventive healthcare and metabolic wellness, seeking safer and non-pharmaceutical alternatives to aggressive weight-loss drugs and stimulant-based supplements, particularly as regulators tighten oversight around the promotion of such products in India.

 

Unlike many conventional products in the category, FYBER is designed around satiety science and appetite regulation. The formulation aims to help users naturally reduce caloric intake by managing cravings and supporting the body’s fullness signals rather than suppressing appetite artificially.

 

At the core of the product is LEAN-X™️, a proprietary functional ingredient system developed by Fiberise Fit, for which the company has filed a patent application. The technology integrates advanced fiber science with metabolic signalling pathways designed to support sustainable weight management.

 

The formulation was developed with inputs from clinicians associated with the All India Institute of Medical Sciences, New Delhi to ensure strong scientific grounding and safety.

 

The response to FYBER has been extraordinary and validates our belief that consumers are actively looking for safer and more scientific approaches to weight management,” said Professor Diwakar Vaish, Founder of Fiberise Fit. “Our goal is to move beyond traditional supplements and build a new category where advanced functional nutrition becomes a natural part of everyday life.

 

The strong launch response highlights a broader shift in consumer behaviour toward preventive health, metabolic wellness, and science-backed nutrition solutions. Industry estimates suggest India’s nutraceutical and functional nutrition market is expected to grow rapidly in the coming years as awareness around lifestyle diseases and metabolic health increases.

 

Fiberise Fit recently secured significant seed funding to accelerate its growth and innovation roadmap. The company is building one of the strongest intellectual property pipelines in the functional nutrition space, having filed over 16 patents covering a wide range of upcoming metabolic health and functional nutrition technologies, many of which will form the foundation of its next-generation product portfolio.

 

Several new products based on these innovations are expected to launch in the coming quarters, targeting areas such as metabolic health, energy and focus, sleep recovery, gut health, and performance nutrition. The company also plans to scale distribution across digital health platforms as well as offline wellness retail channels.

 

Fiberise Fit has set an ambitious goal of building a Rs. 10,000 crore brand within the next 1,000 days, betting on India’s rapidly expanding preventive healthcare and functional nutrition market.

 

The company was founded by Prof. Diwakar Vaish, a technologist and entrepreneur with over sixteen years of experience across healthcare technology and advanced engineering. He has previously led developments including India’s first indigenous humanoid robot, brain cloning technology, and a brain-controlled wheelchair. He is also the founder of D&D Healthcare, which supplied more than 17,000 ventilators across India during the COVID-19 pandemic.

 

About Fiberise Fit

Fiberise Fit is a functional nutrition company focused on building science-backed products that integrate health into everyday consumption. The company develops solutions across metabolic health, satiety science, and functional foods aimed at supporting sustainable lifestyle wellness.

Chitkara University Online Introduces Global Accounting MBA amid Rising Demand for International Finance Skills

Acknowledging the global need for a significant shift in management education, Chitkara University Online has launched its Online MBA in Global Accounting. Due to the nature of the global economy, industries are recalibrating at unprecedented speed and professional benchmarks transcend national frontiers, the value of a business degree can no longer be confined to academic certification alone. Its real worth lies in its ability to integrate scholarly rigour with professional standards and global relevance. This launch represents institutional foresight grounded in data, trends, and a clear understanding of where the future of business education is headed.

 

Chitkara University Campus

 

The Growth of Indian Higher Education Sector

India has one of the largest higher education systems in the world. It comprises over 52,000 colleges and more than 1,300 universities. The sector is expected to grow from about Rs. 5.75 lakh crore (USD 68 billion) in 2024 to nearly ₹11.6 lakh crore (around USD 135 billion) by 2033. It will almost double itself in size over the next decade. This expansion signals qualitative transformation as students today are demanding flexibility, international alignment, and industry integration. Despite this modern-day transformation, the Master of Business Administration (MBA) has traditionally remained the flagship postgraduate qualification for aspiring leaders.

 

According to the India Skills Report 2025, MBA graduates now rank among India’s most employable talent pools. Their employability levels reach approximately 78% in 2025. It is notably higher when you compare them to other academic disciplines. However, global trends reveal moderation in conventional generalist MBA enrolments. Learners increasingly prefer specialised, practice-oriented, and professionally aligned programs that deliver demonstrable competence rather than broad managerial familiarity. The question is no longer whether one holds an MBA or not. The question now is: What global capability does that MBA validate?

 

The Rise of Professionally Benchmarked Credentials

Today, multinational companies, consulting firms, fintech organisations and global accounting networks are looking for professionals who are proficient across different regulatory systems, understand international accounting standards, and apply their knowledge from day one. Skills in analytics, compliance, global financial reporting and digital finance tools have become an essential part of the industry. In India, more students are choosing to pursue the Certified Public Accountant qualification offered by the American Institute of Certified Public Accountants. The number of CPA candidates has grown from about 2,000 in 2020 to nearly 11,000 in 2024, an increase of almost 450% in just four years.

 

This clearly shows that many Indian finance professionals now want to build careers aligned with global standards, rather than limiting themselves to domestic frameworks.

 

The Digital Acceleration of MBA Demand

Parallel to this shift is the rapid expansion of digital higher education. There has been, thus, a sharp growth of online enrolments in India. MBA Programs consistently rank high when looked at the most sought-after course. Many people, including the working professionals, prefer online formats as it allows them to manage their professional workload accordingly. Their career does not need to be on halt for their MBA. The rise of stackable credentials and certifications reflects a broader global trend for professional relevance.

 

Chitkara University Online’s Strategic Response

It is precisely within this confluence of data, aspiration, and structural change that Chitkara University Online’s Online MBA in Global Accounting finds its significance. Rather than positioning professional certifications as just mere add-ons, the program is academically aligned with the CPA pathway.

 

International accounting frameworks, financial reporting standards, compliance systems, and global regulatory perspectives are embedded within the academic structure itself. The program integrates management principles with internationally benchmarked accounting competencies, thereby collapsing the traditional divide between university education and professional certification.

 

By doing so, Chitkara University Online now offers a pathway that aligns academic accomplishment with globally validated professional standards.

 

 Strengthening India’s Global Talent Position

India’s growth as a global hub depends not just on how many graduates it produces, but on how skilled and competitive they are. When CPA aspirants grow by nearly 450% in four years, when MBA employability touches 78%, and when the higher education sector is projected to nearly double in economic value within a decade, the signal is clear: India is not merely expanding, it is recalibrating.

 

A Philosophical Reorientation of the MBA

In a borderless financial architecture, where regulatory standards, and reporting frameworks transcend geography, professionals must think beyond domestic constraints. Through its Online MBA in Global Accounting, launched with structural intent and data-driven clarity, Chitkara University Online stands at the intersection of academic rigour, digital accessibility, and global professional alignment.

 

About Chitkara University Online

Chitkara University Online is the digital learning arm of Chitkara University, a UGC-recognized and NAAC A+ accredited private university with campuses in Punjab and Himachal Pradesh.

 

Built on the University’s strong academic legacy and industry reputation, Chitkara University Online delivers career-oriented undergraduate and postgraduate programs in business, and emerging domains through a flexible, technology-enabled format designed for working professionals and modern learners. The programs combine academic rigour with practical application through live sessions, industry projects, case-based learning, and continuous assessment.

 

For more information please visit onlinechitkarau.com. 

Chitkara University Online Introduces Global Accounting MBA amid Rising Demand for International Finance Skills

Acknowledging the global need for a significant shift in management education, Chitkara University Online has launched its Online MBA in Global Accounting. Due to the nature of the global economy, industries are recalibrating at unprecedented speed and professional benchmarks transcend national frontiers, the value of a business degree can no longer be confined to academic certification alone. Its real worth lies in its ability to integrate scholarly rigour with professional standards and global relevance. This launch represents institutional foresight grounded in data, trends, and a clear understanding of where the future of business education is headed.

 

Chitkara University Campus

 

The Growth of Indian Higher Education Sector

India has one of the largest higher education systems in the world. It comprises over 52,000 colleges and more than 1,300 universities. The sector is expected to grow from about Rs. 5.75 lakh crore (USD 68 billion) in 2024 to nearly ₹11.6 lakh crore (around USD 135 billion) by 2033. It will almost double itself in size over the next decade. This expansion signals qualitative transformation as students today are demanding flexibility, international alignment, and industry integration. Despite this modern-day transformation, the Master of Business Administration (MBA) has traditionally remained the flagship postgraduate qualification for aspiring leaders.

 

According to the India Skills Report 2025, MBA graduates now rank among India’s most employable talent pools. Their employability levels reach approximately 78% in 2025. It is notably higher when you compare them to other academic disciplines. However, global trends reveal moderation in conventional generalist MBA enrolments. Learners increasingly prefer specialised, practice-oriented, and professionally aligned programs that deliver demonstrable competence rather than broad managerial familiarity. The question is no longer whether one holds an MBA or not. The question now is: What global capability does that MBA validate?

 

The Rise of Professionally Benchmarked Credentials

Today, multinational companies, consulting firms, fintech organisations and global accounting networks are looking for professionals who are proficient across different regulatory systems, understand international accounting standards, and apply their knowledge from day one. Skills in analytics, compliance, global financial reporting and digital finance tools have become an essential part of the industry. In India, more students are choosing to pursue the Certified Public Accountant qualification offered by the American Institute of Certified Public Accountants. The number of CPA candidates has grown from about 2,000 in 2020 to nearly 11,000 in 2024, an increase of almost 450% in just four years.

 

This clearly shows that many Indian finance professionals now want to build careers aligned with global standards, rather than limiting themselves to domestic frameworks.

 

The Digital Acceleration of MBA Demand

Parallel to this shift is the rapid expansion of digital higher education. There has been, thus, a sharp growth of online enrolments in India. MBA Programs consistently rank high when looked at the most sought-after course. Many people, including the working professionals, prefer online formats as it allows them to manage their professional workload accordingly. Their career does not need to be on halt for their MBA. The rise of stackable credentials and certifications reflects a broader global trend for professional relevance.

 

Chitkara University Online’s Strategic Response

It is precisely within this confluence of data, aspiration, and structural change that Chitkara University Online’s Online MBA in Global Accounting finds its significance. Rather than positioning professional certifications as just mere add-ons, the program is academically aligned with the CPA pathway.

 

International accounting frameworks, financial reporting standards, compliance systems, and global regulatory perspectives are embedded within the academic structure itself. The program integrates management principles with internationally benchmarked accounting competencies, thereby collapsing the traditional divide between university education and professional certification.

 

By doing so, Chitkara University Online now offers a pathway that aligns academic accomplishment with globally validated professional standards.

 

 Strengthening India’s Global Talent Position

India’s growth as a global hub depends not just on how many graduates it produces, but on how skilled and competitive they are. When CPA aspirants grow by nearly 450% in four years, when MBA employability touches 78%, and when the higher education sector is projected to nearly double in economic value within a decade, the signal is clear: India is not merely expanding, it is recalibrating.

 

A Philosophical Reorientation of the MBA

In a borderless financial architecture, where regulatory standards, and reporting frameworks transcend geography, professionals must think beyond domestic constraints. Through its Online MBA in Global Accounting, launched with structural intent and data-driven clarity, Chitkara University Online stands at the intersection of academic rigour, digital accessibility, and global professional alignment.

 

About Chitkara University Online

Chitkara University Online is the digital learning arm of Chitkara University, a UGC-recognized and NAAC A+ accredited private university with campuses in Punjab and Himachal Pradesh.

 

Built on the University’s strong academic legacy and industry reputation, Chitkara University Online delivers career-oriented undergraduate and postgraduate programs in business, and emerging domains through a flexible, technology-enabled format designed for working professionals and modern learners. The programs combine academic rigour with practical application through live sessions, industry projects, case-based learning, and continuous assessment.

 

For more information please visit onlinechitkarau.com. 

Young Changemakers Run for a Greener Future

CS Academy, Coimbatore, recently hosted the ISP Changemakers: Ideas for Action – Green-A-Thon, a large-scale student-led initiative that combined climate awareness, community participation, and purposeful fitness. More than just a marathon, the event emerged as a meaningful movement driven by students to inspire environmental responsibility and collective action.
 

Students of CS Academy led the Green-A-Thon, uniting 900 participants for community fitness, and climate action, turning a marathon into a movement for a greener Coimbatore
 

The initiative was conceptualized in response to a growing real-world concern which is the steadily rising temperatures being experienced in Coimbatore. Recognizing that climate change is no longer a distant global conversation but an immediate local reality, students began exploring ways in which a school community could contribute meaningfully to protecting and sustaining the ecosystem.
 

As a result, the Green-A-Thon incorporated an impactful environmental gesture: every participant received a native sapling. Native plant species are better suited to the local soil and climatic conditions, require minimal maintenance, and play a significant role in supporting biodiversity. By encouraging each participant to plant and nurture their sapling, the initiative aimed to create a ripple effect across households and neighborhoods, contributing to the rebuilding of ecosystems and the preservation of the city’s green cover.
 

The event brought together nearly 900 participants, including students, parents, teachers, administrators, and members of the public. The gathering symbolized the strength of community engagement in addressing environmental challenges. Running together, cheering one another on, and committing to plant the saplings fostered a shared sense of responsibility and optimism, reinforcing the idea that sustainability thrives when communities act collectively.
 

Aligned with the school’s theme for the year which is to build a consistent and sustainable fitness regime, the Green-A-Thon also promoted healthy living amongst all those who participated. Primary students brought infectious enthusiasm as they cheered participants along the route, while senior students, parents, teachers, and administrators actively joined the run.
 

A defining aspect of the initiative was its student-led execution. The Student Council and the ISP Changemakers team coordinated extensively with multiple stakeholders to ensure the smooth functioning of the event. Students worked closely with relevant authorities to secure necessary permissions, collaborated with medical teams to arrange ambulance support, organized refreshment counters, and implemented comprehensive safety protocols for the participants.
 

Managing a gathering of nearly 900 participants required meticulous planning and coordination. The students demonstrated remarkable leadership, attention to detail, and a strong sense of responsibility throughout the event. A police official present at the venue commended the organization of the marathon, remarking that it was one of the most meticulously planned events of its kind and expressing surprise that it had been executed by first-time student organizers.
 

The initiative also served as a powerful example of learning beyond the classroom. Members of the public who participated witnessed firsthand the leadership, confidence, and organizational capabilities of CS Academy students, making the event a living illustration of experiential learning in practice.
 

CS Academy extends its sincere appreciation to all participants, authorities, and community members who supported the initiative. The Green-A-Thon stands as a testament to how education, when guided by purpose and responsibility, can empower young minds to drive meaningful change.
 

To know more about CS Academy Coimbatore, visit csacademy.in/coimbatore.

Lip Appreciation Day, the KIRO Way: Clean Colour, Flattering Nudes and Lip Care for Every Day

Some brands make lipsticks. KIRO makes lip products that truly appreciate your lips. So while Lip Appreciation Day (March 16) is a great excuse to celebrate, KIRO believes your lips deserve that attention every single day.

 

Airy Matte Range

 

This Lip Appreciation Day, the clean beauty brand puts its lip collection in focus, celebrating lips with flattering nudes, expressive colour, skin-loving ingredients and textures that feel as good on the lips as they look.

 

Because appreciating lips means more than just adding colour. It means creating lip products that deliver full colour in a single swipe, feel lightweight and comfortable, and stay wearable through the day without dryness or discomfort.

 

At the heart of the collection is the Airy Matte Liquid Lipstick, created for those who love the look of matte lips without the dryness that often comes with it. Delivering intense pigment in one swipe, the formula settles into a breathable matte finish while apricot and avocado oils help keep lips moisturised.

 

For a softer, plush finish, the Velvet Soufflé Liquid Lipstick offers a velvety matte texture that gently blurs lip lines and leaves lips with a smooth wash of colour. The formula is enriched with CoQ10, an antioxidant that helps protect lips, and Aquaxyl, which supports long-lasting hydration, ensuring comfort through the day.

 

Balancing colour with nourishment, the Ceramide Tinted Lip Glaze Balm adds a hint of colour with a glass-like shinewhile ingredients like ceramides and squalane help support and repair the lip barrier. Meanwhile, the Fleur Lip Balm, infused with calendula oil, helps soothe and calm dry lips while delivering gentle hydration.

 

For women who love versatility, the Four Play Lip Stack brings together four wearable shades in one sleek, compact format, making it easy to switch colours through the day, whether it’s a work meeting, a quick coffee break or a night out.

 

Speaking about the philosophy behind the range, Vasundhara Patni, Founder of KIRO , said, “Women today are constantly multitasking, and their beauty products need to move with them. When we develop lip products, we focus on creating formulas that deliver beautiful colour instantly while also caring for the lips. Our formulations are thoughtfully researched and infused with ingredients like apricot and avocado oils, CoQ10, Aquaxyl, ceramides and calendula oil so that every swipe not only enhances colour but also supports lip health. Lip Appreciation Day is a lovely reminder, but for us, appreciating lips is something our products are designed to do every single day. Clean beauty, for us, means creating products that women can wear comfortably and confidently, knowing their lips are being cared for.”

 

From balanced nudes that flatter natural lip tones to rich browns, warm terracottas and elegant reds, the collection is designed to bring together colour, comfort and care in equal measure.

 

Because when it comes to appreciating your lips, KIRO believes they deserve that love every single day  not just on Lip Appreciation Day.

 

To explore the full range, visit www.kirobeauty.com

 

About Kiro 

Founded by Vasundhara Patni, KIRO is an Indian clean beauty brand that blends high-performance makeup with skincare-inspired formulations. Built on the philosophy of beauty that is effective, mindful and indulgent, the brand offers a range of vegan, cruelty-free products designed to deliver rich colour, comfortable wear and skin-friendly ingredients. Known for its lightweight textures, versatile formats and shades thoughtfully developed for Indian skin tones, KIRO focuses on creating makeup that fits seamlessly into modern routines while encouraging self-expression. With a growing portfolio across lip, face and eye categories, the brand continues to innovate at the intersection of clean beauty, performance and everyday usability.

Young Changemakers Run for a Greener Future

CS Academy, Coimbatore, recently hosted the ISP Changemakers: Ideas for Action – Green-A-Thon, a large-scale student-led initiative that combined climate awareness, community participation, and purposeful fitness. More than just a marathon, the event emerged as a meaningful movement driven by students to inspire environmental responsibility and collective action.
 

Students of CS Academy led the Green-A-Thon, uniting 900 participants for community fitness, and climate action, turning a marathon into a movement for a greener Coimbatore
 

The initiative was conceptualized in response to a growing real-world concern which is the steadily rising temperatures being experienced in Coimbatore. Recognizing that climate change is no longer a distant global conversation but an immediate local reality, students began exploring ways in which a school community could contribute meaningfully to protecting and sustaining the ecosystem.
 

As a result, the Green-A-Thon incorporated an impactful environmental gesture: every participant received a native sapling. Native plant species are better suited to the local soil and climatic conditions, require minimal maintenance, and play a significant role in supporting biodiversity. By encouraging each participant to plant and nurture their sapling, the initiative aimed to create a ripple effect across households and neighborhoods, contributing to the rebuilding of ecosystems and the preservation of the city’s green cover.
 

The event brought together nearly 900 participants, including students, parents, teachers, administrators, and members of the public. The gathering symbolized the strength of community engagement in addressing environmental challenges. Running together, cheering one another on, and committing to plant the saplings fostered a shared sense of responsibility and optimism, reinforcing the idea that sustainability thrives when communities act collectively.
 

Aligned with the school’s theme for the year which is to build a consistent and sustainable fitness regime, the Green-A-Thon also promoted healthy living amongst all those who participated. Primary students brought infectious enthusiasm as they cheered participants along the route, while senior students, parents, teachers, and administrators actively joined the run.
 

A defining aspect of the initiative was its student-led execution. The Student Council and the ISP Changemakers team coordinated extensively with multiple stakeholders to ensure the smooth functioning of the event. Students worked closely with relevant authorities to secure necessary permissions, collaborated with medical teams to arrange ambulance support, organized refreshment counters, and implemented comprehensive safety protocols for the participants.
 

Managing a gathering of nearly 900 participants required meticulous planning and coordination. The students demonstrated remarkable leadership, attention to detail, and a strong sense of responsibility throughout the event. A police official present at the venue commended the organization of the marathon, remarking that it was one of the most meticulously planned events of its kind and expressing surprise that it had been executed by first-time student organizers.
 

The initiative also served as a powerful example of learning beyond the classroom. Members of the public who participated witnessed firsthand the leadership, confidence, and organizational capabilities of CS Academy students, making the event a living illustration of experiential learning in practice.
 

CS Academy extends its sincere appreciation to all participants, authorities, and community members who supported the initiative. The Green-A-Thon stands as a testament to how education, when guided by purpose and responsibility, can empower young minds to drive meaningful change.
 

To know more about CS Academy Coimbatore, visit csacademy.in/coimbatore.

Why Location, Parking and Access Now Decide Retail Success

Retail success in 2026 is no longer driven by marquee brands alone; it is increasingly engineered by location intelligence. The post-pandemic consumer has recalibrated expectations — convenience, predictability and time efficiency now shape shopping decisions as much as assortment does. In congested urban markets, access has effectively become currency. Retail assets plugged into expressways, metro corridors and dense residential clusters are outperforming isolated developments, reflecting the rise of micro-catchment economics. Developers are studying traffic flows and neighbourhood income profiles before finalising layouts. The new reality is clear: footfall today is planned, and infrastructure is the first anchor tenant.
 

Why Location, Parking and Access Now Decide Retail Success
 

Location in organised retail has evolved from a prestige-driven pin code play to a data-backed catchment strategy. Developers are no longer chasing address value alone; they are mapping purchasing density within a defined radius. Retail embedded in high-rise residential clusters benefits from a ready, repeat customer base, while high streets and malls are being evaluated on visibility, frontage and movement flow rather than format alone. Transit-oriented developments near metro stations, arterial roads and mixed-use hubs are gaining traction as they convert commuter traffic into consumption.
 

As per Cushman and Wakefield’s Q4 2025 report, Gurugram led the overall retail leasing during Q4-25 with a 63% share, followed by Delhi (22%) and Noida (15%). Malls secured 56% of quarterly leasing volume, while mainstreets accounted for the balance 44% share.
 

Even heritage-heavy markets such as Chandni Chowk are being reinterpreted through structured access and organised retail overlays. Chandni Chowk’s central position in Old Delhi makes it a focal point for both historical exploration and retail activity. Delhi’s extensive metro network directly links to the Chandni Chowk station, which is accessible from any part of the city.
 

Jatin Goel, Executive Director, Omaxe Group, says, “In a market like Chandni Chowk, retail has always been driven by inherited footfall. The demand here is embedded in the ecosystem, and at Omaxe Chowk, we’ve structured that density. Beyond the heritage advantage, we’ve invested in organised access and substantial parking infrastructure, including a multi-level facility that can accommodate over 2,100 vehicles. In a location historically challenged by congestion, that scale of parking changes the experience for both shoppers and traders. When cultural legacy is supported by planned mobility and disciplined vertical retail, location evolves into a sustainable competitive advantage rather than just a celebrated pin code.”
 

Structured, multi-level parking directly influences dwell time, particularly on weekends when family outings dominate footfall. For premium and luxury brands, ease of access is non-negotiable; aspiration collapses if convenience is compromised. Developers are increasingly acknowledging that inadequate parking leads to abandoned carts and truncated experiences.
 

Moreover, access is increasingly functioning as retail’s most powerful marketing lever. Assets located along high-speed corridors such as the Noida–Greater Noida Expressway and the Dwarka Expressway are benefiting from sustained residential absorption and office densification along these belts. Metro expansions are further redrawing retail corridors, creating predictable movement patterns that developers can build around. Signal-free stretches and strong arterial connectivity reduce commute fatigue, while highway-facing visibility acts as passive branding without incremental spend. When office, residential and retail ecosystems converge within a well-connected grid, customer acquisition becomes organic. In this framework, infrastructure does not just enable retail — it materially lowers the cost of attracting and retaining footfall.
 

Yukti Nagpal, Director, Gulshan Group, says, “Retail along potential corridors like the Noida–Greater Noida Expressway is evolving in direct response to the residential and commercial expansion. As new sectors densify and office occupancy strengthens, accessibility and parking become central to performance. Today, customers don’t separate retail from logistics, especially in a market that is largely car-driven. At Gulshan One29, we focused on seamless entry-exit movement and structured parking because weekend footfall here is family-led and time-sensitive. When retail is positioned on a high-growth corridor, supported by organised mobility, dwell time improves naturally. In this micro-market, convenience is what converts passing traffic into predictable consumption.”
 

Ishwin Singh Hora, Director, Reach Group says, “Retail success today is increasingly determined by three critical factors — location, accessibility and organised parking. While location continues to anchor a retail destination, seamless connectivity, adequate parking and smooth pedestrian movement have become equally important in sustaining footfall. As urban mobility patterns evolve and high-street retail gains traction in markets like Gurugram, developments that prioritise easy access and visitor convenience are seeing stronger retailer demand and more consistent consumer traffic.”
 

Umang Jindal, CEO, Homeland Group says, “Today, retail success is no longer defined by the size of the mall alone, but by how easily people can access it. Location, seamless connectivity, and adequate parking have become critical factors influencing where consumers choose to shop and spend time. In high-density urban centres, shoppers prefer destinations that reduce friction—whether that means being well connected to key road networks, having direct metro access, or offering convenient parking. Retail spaces that prioritise accessibility and ease of movement are naturally seeing stronger footfall and longer dwell time, which ultimately benefits both retailers and consumers.”
 

Chirag Desai – Centre Head – Felix Plaza says, “In Gurugram, accessibility defines velocity. Retail that sits five minutes off a major corridor performs very differently from retail embedded within it. At Felix Plaza, our strength lies in seamless approach roads and adjacency to high-density residential sectors. Customers today calculate time subconsciously. If they can exit the expressway, park smoothly, and access curated brands without navigating internal chaos, repeat visits follow naturally. Accessibility isn’t an operational detail; it is the foundation of sustainable leasing performance.”
 

Therefore, the new retail formula is increasingly structural rather than symbolic. Success today rests on four interlinked pillars: location intelligence, structured parking, seamless access and a curated tenant mix. Developers are recognising that even the strongest brand roster cannot compensate for poor approach roads or inadequate parking. Ultimately, retail performance is no longer just about who you lease to; it is about how intelligently the asset is positioned within its movement ecosystem.

Srinivasa Palms' Redefines Retirement Living with India's First 3-in-1 Luxury Senior Living Concept

  • The project features 160 lifestyle apartments set amidst coconut groves with panoramic Western Ghats views near Pollachi, starting from Rs. 37 lakh

  • Mid-Launch offer with free registration, between March 13 and 15th 2026

 

Aalam Stepstone Senior Heaven Promoters Pvt. Ltd. one of South India’s most trusted retirement community developers, announced the launch of ‘Srinivasa Palms’, the country’s first 3-in-1 luxury senior living apartment community, at a special event held from March 13 to 15 at Fairfield by Marriott Coimbatore. The luxury senior living homes start from Rs. 37 lakh.

 

Srinivasa Palms’ Redefines Retirement Living with India’s First 3-in-1 Luxury Senior Living Concept

 

Spread across 1.18 acres in the serene surroundings of Pollachi near Coimbatore, the project features 160 lifestyle senior living apartments set amidst lush coconut groves with majestic views of the Western Ghats. The aesthetically designed homes, with elegant finishes and premium amenities, redefine retirement living by seamlessly integrating luxury lifestyle, assisted senior care, and community living within a single residential ecosystem. The project offers seniors a safe, tranquil, comfortable, and vibrant environment, enabling them to enjoy their golden years with dignity, independence, and peace of mind.

 

Speaking on the occasion, Founder and Managing Director Motish Kumar said, “Having spent over 22 years in the real estate sector, I firmly believe that our elders should never have to compromise on their comfort, dignity, or quality of life. This belief inspired us to create affordable retirement villas and apartment communities that offer peaceful, healthy, and secure living amidst natural greenery. Srinivasa Palms Phase 2 reflects our continued commitment to this thoughtful vision, not just to build homes, but to create a supportive community where seniors can live with happiness, security, and good health, all at affordable costs. We encourage active and joyful living through community events, fitness, yoga, and recreational activities, supported by nutritious meals planned with dieticians, 24/7 paramedical care, regular doctor visits, emergency response systems, and trusted hospital tie-ups.

 

Dignitaries who graced the launch event included Dr. Thirumathi. G. Meenalochini, DGO, Chennai, Thirumathi Uma Basker, Environmentalist, Thiru. M. Muthukumaraswamy, Retd. Indian OverSeas Bank and Thiru. Arivoli R. Muthusamy, Chairman- Venkateswara Coconut Producers Company among others.

 

Mid-Launch Offer for Srinivasa Palms Phase 2

Stepstone Aalam Senior Living, whose projects in Chennai and Pollachi have been successfully operational for over a decade, continues to redefine comfortable and secure living for seniors. Its villas and apartments are thoughtfully designed and equipped with vital monitoring systems and fall-detection technology, ensuring enhanced safety and peace of mind for elderly residents, one of the key highlights of these communities.

 

Building on this success, Phase 2 of the Srinivasa Palms project in Pollachi, near Coimbatore is now being introduced in a grand manner. To mark the occasion, Stepstone is hosting a Mid-Launch Special Offer Event on March 13, 14, and 15 at Fairfield by Marriott Coimbatore.

 

During the three-day event, the promoters and experts from Stepstone will personally meet prospective buyers, answer their queries, and provide detailed guidance about the project and the concept of senior living. As part of the launch celebration, Stepstone is offering free registration for bookings made during these three days.

 

The luxury senior living residences start from Rs. 37 lakh, with 1 BHK, 2 BHK, and 3 BHK apartments currently available for sale. Interested buyers and investors are invited to visit the venue between 9:00 AM and 7:00 PM on March 13, 14, and 15 to explore the project and interact directly with the promoters.

 

About Step Stone

Stepsstone is a leading real estate company in South India that was established in the year 2004. Stepsstone is spearheaded by its Founder and Managing Director, Mr. Motish Kumar. The portfolio of property by Stepsstone includes residential apartments, villas, duplex houses, bungalows and more. The company has successfully delivered 40 projects till date and these collectively cover 2, 55, 000 sq ft of built-up area. Maintaining quality is the major USP of the company and it is known for its emphasis on aesthetic appeal. The company also prides itself on its long-standing customer relationships. Customer commitment is taken seriously at the company along with trust, integrity, professionalism, reliability and mutual respect. The company is known for its thrust on design excellence, innovation, functionality and satisfaction.

BROXO Introduces Brand Update Across Water Treatment Markets

BROXO is part of Hengelo Salt Specialties and Mariager Salt Specialties, companies incorporated under Groupe Salins, headquartered in Clichy, France. With over 100 years of expertise, BROXO has built a strong reputation for delivering premium vacuum salt used in professional water treatment systems across Europe.
 

BROXO Introduces Brand Update Across Water Treatment Markets
 

BROXO salt is produced from high-purity vacuum salt extracted from underground salt caverns in the Netherlands and Denmark. In the Netherlands, the salt is compacted into briquettes and tablets, as well as specialized grades for water softening applications. With a sodium chloride purity of 99.9% and extremely low calcium and magnesium content, BROXO is among the highest quality salts available on the market.
 

The salt plays a critical role in regenerating ion exchange resins in water softening systems, effectively removing calcium and magnesium from water. By preventing limescale formation, BROXO helps protect pipes, heating systems, dishwashers, and industrial installations. In industrial environments, effective water softening reduces energy consumption, minimizes maintenance requirements, and safeguards operational efficiency.
 

The brand refresh focuses on strengthening BROXO’s core identity, reinforcing the recognizable brand assets, colors, and visual language that customers have trusted for decades. The updated look reflects both BROXO’s heritage and its forward-looking approach to the global market.
 

“BROXO has been a leader in its segment for over 100 years. This refresh is about returning to our core strengths: quality, reliability, and consistency while modernizing how we present ourselves to the market,” says Nico Basson, Segment Marketing Manager Water & Retail Products. “We are building on a strong foundation and preparing the brand for continued growth.”
 

Today, BROXO continues to serve a wide range of customers, including restaurants, hotels, commercial facilities, and industrial operators that rely on high-performance water softening systems.
 

About

BROXO is a brand of Salt Specialties which is a part of Groupe Salins, one of the largest salt producers in Europe. The French group has existed for more than 160 years and currently employs approximately 2,200 people worldwide.
 

For more information, please contact:

Nico Basson

broxo@salins.com

Segment Marketing Manager – Water & Retail Products

www.broxosalt.com