As the festive season approaches a lot of companies are coming out with their festive ads and one of the ads that stand out as being especially good, is the Tata motors Durga puja ad. The ad seamlessly blends emotions and features of Tata motors vehicles.
Tata motors is a global automobile manufacturer with a portfolio covering a wide range of Cars, Buses, trucks, SUVs, and defense vehicles. Tata motors is an organization worth 37 billion US.
The video is a blend of emotions and features.
The ad is a perfect blend of emotions and features while keeping the cultural aspects in the mind. The video is meant to be a TV commercial it showcases cars in the Tata motors cars line up with an overall focus on the Bengali theme.
The reason for focusing on the Bengali theme can largely be attributed to the fact that Durga pooja is a festival with a great connection to the region.
The TVC has a song in the regional language making it more personal for the people of the region. TVC showcases features of the cars with different situations and cultural subtleties of the region.
Some of the cars and features showcased in the TVC are.
The TVC shows Tata Tiago the entry-level hatchback for the brand, Tata Punch, Tata Nexon, and Tata Harrier. Those are some of the most popular cars among Indian buyers from Tata motors.
Tata Altroz the first premium hatchback, and one of the safest cars in its segment was also featured in the TVC.
Some features of the cars that were showcased are large boot space in Tata Harrier, electric sunroof in Tata Nexon, etc.
Tata Motors also offers a range of electric SUVs like Nexon EV Max and Tata Nexon EV Prime.
TVC that inspires to celebrate the festival.
TVC touches the right emotional triggers while also inspiring to celebrate the spirit of a festival rather than setting couped up in homes, works, or cell phones.
It shows people from different walks of life doing all kinds of good things and showcases the features of the cars.
The TVC is set up in a festival setting so most features of the cars are shown to make the celebration of the festival even better by helping people. #DriveTheGoodInYou
New Tata motors EV set for launch this festive season.
This festive season almost every car brand in the country is planning to launch new cars.
Tata motors will be unveiling its latest EV on 28 September, it is going to be the cheapest EV in the Indian market with a range of almost 300Km when fully charged.
The car is gonna be a hatchback and the electric version of the Tata Tiago, not a whole lot has been revealed about the car.
But it is likely gonna have a 7-inch screen, Android Auto, Apple Carplay, projector headlights, and automatic air-conditioning.
A piece of brilliant marketing.
From a marketing perspective, the TVC is brilliant as Tata already has a very positive brand image and good public opinion which helps TVC from coming off as gimmicky.
The TVC itself is very nicely crafted and full of positive emotions and more importantly, the positivity of the ad gets associated with Tata itself with the help of the cars that feature in the video.
The cars are intentionally or unintentionally depicted as a way to help out people and a kind of like tool to do good.
They have also targeted a specific region instead of the country instead of the whole country, The ad is targeting the Bengal region and even uses a song in the regional language.
People from the region also define the ad as masterfully addressing the Cultural nuances and subtleties.
Apart from the cultural aspects, the ad itself is very beautiful from music to visuals. It perfectly captures the festive spirit of the Durga puja. The message of the Ad itself is positive with the hashtag associated being #DriveTheGoodInYou.
If you would like to watch the full video it is available on the official youtube channel of Tata motors here is the link to the official video.