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Some say 80% of copywriting is just research and there is some truth to the statement. Perhaps it might not be as extreme but the bigger portion of copywriting is indeed research. In this article:- Why research is important for Copywriting projects? What do you research when researching for a...
Fascinations are powerful sentences that are used everywhere in copywriting in headlines, CTA (call to action), subheads, etc. Why you should read and head my tips and templates for amazing fascinations. This is also an example of fascination. In this article:- Step-by-step method of writing fascinations. 7 fascination templates I...
The headline of this article is not like other headlines on the website and that is on purpose, It is an example of a fascination/Curiosity bullet used often in copywritng. More about fascination later, let us start with what you will read in this article.   What is Copywriting? What...