There’s a meaningful shift underway in how luxury homebuyers across NCR are making their choices. The decision is no longer just about upgrading to a larger apartment or a more premium address; it’s about rethinking where and how they want to live. Many are moving away from dense, central pockets that once defined prestige, toward more planned, open environments that offer a sense of calm and balance.

Noida Expressway: Redefining NCR’s luxury landscape through low-density living, expansive greenery, and world-class connectivity

It’s this shift in what people are looking for that naturally brings the Noida Expressway into the conversation. What draws attention here isn’t just new supply, but the consistency of planning: sectors that feel intentional, roads that don’t feel overburdened, and a rhythm of development that allows daily life to unfold with far less friction. Without needing direct comparisons, the difference is easy to sense: this is less about navigating density and more about inhabiting a space that feels designed for how people actually want to live. What’s also working in the Expressway’s favour is a growing sense of trust—something that goes beyond the usual infrastructure checklist. The Noida–Greater Noida Expressway has been around long enough for people to see how the corridor has evolved, making it easier to believe in what’s coming next. According to Anarock, the average residential price in Noida was approximately Rs 4,795 per sq. ft. in 2020. By Q1 2025, that figure had risen to Rs 9,200 per sq. ft., representing nearly 92% growth. Greater Noida performed even stronger at 98%, outpacing the broader NCR average of 81%.

The newly inaugurated Noida International Airport adds to that confidence, not just as a travel hub but as a signal that this side of the NCR is only going to become more relevant over time. Even metro expansions play into this perception; they don’t just reduce travel time, they make the area feel more connected and within reach in a very real way. For many luxury buyers today, the decision isn’t based on what the neighbourhood offers at this moment, but on what it promises to become, and increasingly, the Noida Expressway seems to answer that with quiet assurance.

In pockets like Sector 150 Noida and Sector 128 Noida, the focus isn’t just on taller towers or striking skylines, but on how much space is left around them. Wider greens, walking tracks, sports facilities, and a more open layout start to shape the experience of living here. It feels less compressed, more breathable. Moreover, the kind of buyer this corridor is attracting also says a lot about where the demand is coming from. HNIs and NRI buyers are leaning toward developments that offer a certain level of management, security, and brand assurance—homes they can trust even from a distance. Then there’s a more globally exposed professional segment that is drawn to smart features, wellness-led amenities, and a sense of community.

Rohan Agrawal, a mid-30s professional, had been scanning options across NCR for a while. “I was looking at multiple pockets, but something didn’t quite add up,” he says. “Gurugram had everything on paper, but it felt too crowded every time I visited. Central Noida was convenient, but the density wasn’t what I wanted long term.” His perspective shifted when he began exploring the Noida–Greater Noida Expressway.”

“What worked for me was the ease of getting around—reaching other parts of NCR didn’t feel like a task anymore,” he explains. He found himself spending more time around Noida Sector 150, where the difference became more tangible. “There’s a lot more open space, more greenery—it just feels less packed and easier to live in day to day.”

For Rohan, the decision gradually became clearer. “It wasn’t one single factor. It was how connectivity, space, and a more balanced pace of life all came together in one place.”

Another way to read the market’s direction is through the kind of developers choosing to deepen their presence here. When established names commit to a corridor, it usually reflects a certain confidence in how the area will evolve as a place to live. In that context, Prateek Canary in Noida Sector 150 offers a clear example. The project has been envisioned as a low-density, super-premium development, where the emphasis is on space, openness, and a more elevated living experience. It aligns closely with what this micro-market is coming to represent: lush green surroundings, uninterrupted views, and a quieter, more refined pace of life. With Prateek Canary already contributing to the micro-market’s evolving premium character, the group is planning to come up with an ultra-luxury development, which is likely to uplift the luxury narrative here.

What’s unfolding along the Noida–Greater Noida Expressway is part of a broader shift in how luxury is being understood across NCR. In that sense, the growing interest in this corridor isn’t just about market momentum. It reflects a changing urban aspiration, where long-term livability is starting to matter more than where a location once stood in the hierarchy.

Bisleri International, India’s leading packaged drinking water brand, partnered with the Calvin Harris India Tour 2026 as the hydration partner across three key cities – Bengaluru, Mumbai, and Delhi.

Bisleri Partners with Calvin Harris India Tour 2026 as Hydration Partner

Known for curating high-energy and large-scale live experiences, the Sunburn and BookMyShow Live brought one of the world’s most celebrated DJs and producers to India, delivering an immersive showcase of music, scale, and spectacle. The tour witnessed thousands of attendees across the three cities. Through this collaboration, Bisleri enhanced the overall concert experience by ensuring seamless access to trusted hydration during high-consumption moments.

This association reflects Bisleri’s continued focus on being present at marquee cultural and entertainment platforms that resonate with young, dynamic audiences. By integrating into one of the year’s most anticipated music tours, the brand reinforced its commitment to supporting elevated lifestyle experiences while staying rooted in reliability and accessibility.

Speaking on the association, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said,  “The Calvin Harris tour represents the kind of high-energy, large-format experience that is redefining India’s live entertainment landscape. To ensure every fan stays energised, Bisleri provides free hydration across the venue, while Vedica brings an elevated, premium layer to the overall environment. We are setting a new benchmark for how global music acts are experienced in India by integrating world-class hydration into the very fabric of the event.”

Bisleri had a strong on-ground presence across all venues, with strategically placed hydration and retail touchpoints designed to cater to large audiences efficiently. The brand deployed multiple Vedica carts alongside a network of Bisleri hydration stations, ensuring seamless access to drinking water throughout the experience. The brand’s integration across the tour focused on convenience, visibility, and delivering a seamless consumer experience throughout the event.

The partnership was led by Bisleri, with the tour marking a key highlight of the collaboration.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

• Cross sectoral organisations from education, gender & livelihood nonprofits, grassroots mental health organisations & caregiver collectives, philanthropies, academic institutions and more 

• Milestone development for India’s mental health ecosystem with member organisations from 30 States & UT joining a national alliance

• Advancing mental health as a national development priority towards Viksit Bharat

The India Mental Health Alliance (IMHA) today announced that it has crossed 300 member organisations across 30 states and union territories, marking a significant milestone for India’s evolving mental health ecosystem.
 

The India Mental Health Alliance

More than a growth milestone, the development reflects a broader shift across stakeholders towards greater collaboration, shared learning, and coordinated action for mental health, which has long operated in fragmented silos. IMHA was established on the belief that meaningful progress in mental healthcare requires bringing clinical and lived experience expertise together; aided by resource mobilization from philanthropy, government and the private sector collectively.
 

Neha Kirpal, Co-Founder, IMHA, said, “Reaching 300 members is significant because of what it makes possible for everyone. When cross-sectoral organisations have a shared alliance to connect, share on-ground learnings across their cultural contexts, and build capacities together; the entire ecosystem becomes stronger and more effective. IMHA’s role has been to act as a catalyst and facilitator, creating the possibilities for partnerships, and pathways that enable knowledge, expertise, and support to flow more freely across the nation. This kind of collaborative infrastructure is essential to move mental health from the margins to the mainstream as a developmental priority in our journey towards Viksit Bharat.”
 
Over the past year, this vision has translated into a focused effort to – Connect, Convene, Collaborate, and build Capacity across the mental health ecosystem. IMHA’s key initiatives towards these goals in this past year have included:

• A national member directory with QR-enabled discoverability tools for all members, funders and public institutions to connect with organisations from across India

• Active digital communities, including an active nationwide WhatsApp group

• Ongoing member engagement across geographies with regional meet ups

• Building members’ capacities through monthly curated sessions and consultations with global experts; themes include organisational strengthening, youth mental health, lived experience expertise, public health integration, cross-sector programming, and engagement with funders and government

Together, these efforts are helping organisations discover one another, exchange knowledge, and collaborate more effectively across the country. 

Building on these connections, IMHA has also prioritised convening as a core pillar of ecosystem-building by creating spaces for organisations to come together, exchange ideas, and forge partnerships. Through its ‘Connecting India for Mental Health’ series, IMHA hosted its first regional meet-up in Mumbai, with upcoming convenings planned in:

• Guwahati (May 2026)

• Chennai (August 2026)

• Bangalore (December 2026)

This builds on the momentum of IMHA’s first Annual Convening last year, a landmark closed-door gathering of 130+ Alliance members from across the country for deeper dialogue and partnership-building; the second edition of the Annual Convening to be announced shortly for the month of Oct/Nov 2026. 

This culture of shared learning is further anchored in IMHA’s Knowledge Centre, a hub for credible, India-specific mental health resources. The platform currently hosts 300+ curated resources, including toolkits, capacity-building materials, lived experience-led resources, laws and policies, landscape reports, and data-driven insights. Designed for NGOs, funders, policy makers, students and mental health professionals; the Knowledge Centre will now expand into video-based learning from Indian experts and increased regional language content to deepen contextual relevance.

Vasvi Bharat Ram, Founder Chairperson, India Mental Health Alliance, says, “A truly developed India must also be a mentally healthy India. Economic growth, educational outcomes, workforce productivity, and social cohesion are deeply linked to the mental well-being of citizens. Building this requires coordinated investment, long-term thinking, and shared responsibility across multiple fronts, from systemic capacity-building and workforce development to knowledge creation and improving the overall quality of care. Philanthropic capital, government funding, and private sector investment each have a distinct role to play to build a mental health ecosystem that is more accessible, resilient, and responsive to India’s needs.” 

Therefore, IMHA is actively expanding the pool of unrestricted philanthropic capital dedicated to long-term ecosystem-building in mental health, with recent pledges from donors such as Manisha Dhawan from the Convergence Foundation of India and renowned philanthropist Dr. Pheroza Godrej.

As India moves towards 2047, IMHA’s expanding strength reflects a new, decentralised approach to mental health: one rooted in equity, shared ownership, cross sectoral collaboration; with lived experience experts and their carers at the centre of all care design. 

About The India Mental Health Alliance
The India Mental Health Alliance (IMHA) is a Section 8 not-for-profit organisation launched in 2023 as a partnership between Vasvi and Ashish Bharat Ram, Amaha Health and Children First. IMHA is a cross-sectoral platform working to strengthen India’s mental health ecosystem by convening stakeholders, building capacity, and catalysing collaboration at scale. As a growing national alliance of 300 cross-sectoral member organisations from 30 states & UTs, IMHA helps mobilize existing strengths, identify care gaps, and enables stronger coordination & collaboration pan-India. Its capacity-building efforts support community organisations, healthcare & educational institutions, as well as individual mental health practitioners through multi-channel knowledge sharing and learning initiatives. IMHA also hosts a growing Knowledge Centre with 300+ multilingual resources to democratise access to mental health information. Through its work, IMHA aims to mainstream mental health as a national development priority; improve quality of care; embed Lived Experience Expertise (LEE) in care design and practice; champion social justice in mental health; and mobilise greater long-term, unrestricted philanthropic capital to support systemic, scalable solutions across India. 

Dr. Odin, a trusted name in home healthcare and medical devices, today announced the launch of Odin Buddy, an innovative kids’ nebulizer thoughtfully designed to make respiratory care less intimidating and more comforting for children.

Odin Buddy

Breathing treatments can often be stressful for young children and equally challenging for parents. Odin Buddy aims to change that narrative by transforming nebulization from a fearful medical routine into a friendly, engaging, and reassuring experience.

Key Highlights of Odin Buddy

• Kid-friendly, playful design to reduce fear and anxiety

• Smooth and efficient nebulization suitable for pediatric use

• Engaging add-ons like a coloring book to keep children occupied

• Compact, easy-to-use, and parent-approved

• Designed to make breathing treatments calmer, happier, and stress-free

Designed for Kids. Trusted by Parents

Odin Buddy features a playful, child-appealing design that instantly feels more like a companion than a medical device. By reducing anxiety and resistance, the nebulizer helps ensure better compliance with prescribed therapy—making treatments smoother for both children and caregivers.

To further enhance the experience, Odin Buddy comes with thoughtful add-ons such as a coloring book, helping keep children engaged and calm during nebulization. These small but meaningful touches are designed to distract, comfort, and reassure kids while they receive their medication.

Where Care Meets Compassion

“Odin Buddy reflects our belief that healthcare, especially for children, should go beyond functionality,” said Darsh Aggarwal from Dr. Odin. “We wanted to create a product that not only delivers effective nebulization but also emotionally supports children during treatment. When kids feel relaxed and happy, outcomes improve—and parents feel more at ease.”

Helping Little Ones Breathe Easy

With Odin Buddy, Dr. Odin reinforces its commitment to human-centric innovation, combining medical reliability with thoughtful design. The product is ideal for children requiringnebulization due to asthma, bronchitis, allergies, or other respiratory conditions.

Odin Buddy is now available across leading online marketplaces like Amazon, Flipkart, offline retailers, and through Dr. Odin’s brand website www.drodin.in.  

About Dr. Odin

Dr. Odin is a rapidly growing Indian home healthcare brand offering a wide range of medical devices and wellness solutions. Known for its focus on quality, innovation, and accessibility, Dr. Odin aims to bring dependable healthcare into every household.

ECOVACS Robotics, a global leader in home service robotics, is raising comfort this season with its Summer Holiday Campaign, bringing smarter, faster, and hands-free cleaning to Indian homes. Convenient, effortless and designed for modern city hustlers, their all-in-one solutions empower consumers to come home to spotless spaces without lifting a finger.

ECOVACS is rolling out limited-time, high-impact deals on Amazon India from 8^th to 13^th May, with discounts of up to 75%, making this the perfect moment for first-time consumers to switch from manual to intelligent cleaning and upgrade their routines with cutting-edge technology. ECOVACS’ entry-level range makes that transition seamless.
 

Make Summer Cleaning Effortless with ECOVACS’ All-in-One Solutions at Great Deals
 

From everyday dust to hard-to-reach corners and even windows, ECOVACS Robotics cleaning solutions deliver full-home coverage, blending intelligent technology with powerful performance and seamless automation to take the stress out of summer cleaning.

The DEEBOT N50 Pro OMNI brings this vision to life with a powerful combination of vacuuming and intelligent mopping, effortlessly tackling dust, debris, and pet hair across all floor types. With up to 300 minutes of runtime, anti-hair tangle technology, and intuitive app-enabled controls, users can easily customize schedules, zones, and cleaning modes right from their smartphones or wearable devices—making smart living feel truly effortless.

Enhancing this experience further is the All-in-One OMNI Station, which streamlines maintenance with automated mop washing and drying, auto-refill, and dust emptying—delivering a hygienic, hands-free cleaning routine that keeps your home consistently fresh with minimal effort.

For homes with more compact layouts, the DEEBOT MINI is also part of the lineup. Designed to take up less space while still offering the All-in-One OMNI Station and a hands-free cleaning experience, this is another ideal choice for users seeking efficiency without compromising on performance.

As modern homes face rising levels of dust and pollution, maintaining cleanliness in homes goes beyond just floors. Windows, constantly exposed to outdoor dust and changing weather conditions, require equal attention to keep living spaces truly spotless. ECOVACS’ WINBOT robotic window cleaners address this by effectively removing dust, rain stains, and pollution buildup, leaving windows crystal-clear and helping your home shine from the inside out.

Beyond windows, the WINBOT MINI is also designed to clean a wide range of glass surfaces, including glass panels, balcony glass, and shower screens — ensuring comprehensive coverage across vertical spaces in the home.

Its compact and slim design enables it to access and clean areas that are often difficult to reach, such as narrow windows, spaces behind grills or railings, and other tight or confined surfaces. This makes it a practical solution for urban homes where accessibility can be a challenge.

Explore ECOVACS’ Summer Holiday deals to unlock special, limited-time pricing. Make the switch smarter this summer—to faster, easier, and more effective deep cleaning—at your fingertips. Visit ECOVACS’ official marketplace to grab these can’t-miss deals!

The Association of Indian Law Firms (AILF), the apex body representing India’s organised legal profession, partnered with Legal Era – Legal Media Group to host the 15th Annual Legal Era Indian Legal Awards 2026 in Mumbai, with the support of the Department of Legal Affairs, Government of India.

Justice Sanjay Karol, Justice Ujjal Bhuyan, Justice Hiten Venegavkar, Governor of Maharashtra Shri Jishnu Dev Varma, Nilesh Tribhuvann – President, AILF at the Legal Era event

The landmark edition brought together leading members of the judiciary, the Bar, corporate legal leadership, and policymakers, reflecting the growing importance of institutional collaboration in shaping a globally competitive Indian legal ecosystem.

The proceedings were digitally inaugurated by His Excellency Jishnu Dev Varma, Hon’ble Governor of Maharashtra. The event was graced by Justice Sanjay Karol and Justice Ujjal Bhuyan, Judges of the Supreme Court of India, along with Shri Nilesh Tribhuvann, President, AILF, and other distinguished members of the legal community.

The awards were adjudicated by a distinguished jury led by Justice Dipak Misra, Former Chief Justice of India, along with Justice B.N. Srikrishna, Justice Arjan Sikri, and Justice Deepak Verma, Former Judges of the Supreme Court of India, supported by eminent senior counsels and general counsels.

Awards were presented across key categories including Best Law Firm of the Year (Practice Focus), Best In-House Team of the Year, Best Individual Lawyer of the Year, and the Premier League, recognising excellence, innovation, and leadership across the legal sector.

Speaking on the occasion, Shri Nilesh Tribhuvann, President, AILF, said, “AILF is privileged to stand with Legal Era on its 15th edition. With the institutional support of the Department of Legal Affairs, Government of India, this evening reflects exactly the kind of collaboration the Indian legal profession needs — between media, the Government, and the organised Bar — to take its rightful place on the global stage.”

Ms. Aakriti Raizada, Founder, Legal Era, said, “What began as a vision to create awareness has today become a platform that unites the legal community. These fifteen years have been a journey of collaboration — with the judiciary, with our law firms, with the corporate legal community, and now with institutions like AILF and the Government of India standing alongside us. The Indian Legal Awards belong to the entire profession, and we are deeply grateful to every partner who has helped us reach this milestone.“

This year’s edition also underscored the increasing alignment between the legal profession and India’s broader economic and policy priorities. With growing cross-border transactions, regulatory complexity, and sectoral transformation, the role of legal institutions is becoming central to enabling business confidence, investment flows, and governance standards.

The collaboration between the Association of Indian Law Firms, Legal Era and the Department of Legal Affairs reflects a shared commitment to strengthening the institutional framework of the profession and positioning India as a globally competitive legal market

About Legal Era – Legal Media Group

Legal Era – Legal Media Group is India’s leading legal media institution, with a fifteen-year legacy of recognising excellence and shaping conversations across the Indian legal profession.

About the Association of Indian Law Firms (AILF)

AILF is the apex institutional body of India’s organised legal profession, established to give the country’s law firms a unified national voice on policy, standards, and global engagement.

BOBCARD LIMITED, a wholly owned subsidiary of Bank of Baroda, has announced a limited-period Lifetime Free (LTF) offer on its premium BOBCARD ETERNA Credit Card for new customers. Customers can now get ETERNA with zero joining fee and zero annual fee, against a standard joining & annual fee of INR 2,499.

Avail limited-period Lifetime Free offer on premium BOBCARD ETERNA Credit Card at zero joining and annual fees

Fully geared up for the summer season to fuel your travel plan, the Lifetime Free offer is valid for a limited period until 30th June 2026. ETERNA will offer unlimited domestic lounge access, accelerated rewards on travel, dining and international spends, reduced forex markup, and other premium lifestyle features. These benefits will help customers achieve their travel goals without stressing about the costs.

Beyond fulfilling travel goals, this offer enables customers to unlock meaningful annual savings through waived fees and ongoing partner-led offers, with regular BOBCARD users potentially saving INR 4,500–INR 5,000 annually, while ETERNA cardholders can unlock value exceeding INR 1,00,000 per year through a combination of premium benefits and lifestyle-led offers. Over a three-year period, Lifetime Free cardholders can realise savings of ₹15,000+ compared to similar fee-based offerings in the market.

Under this offer, cardholders are eligible for a range of features including accelerated reward points (15 reward points per INR100) on select luxury spending categories like travel, dining, international, online shopping, a 1+1 complimentary movie ticket benefit every month, 3 rewards points on all other spends, and spend-based rewards. These benefits, combined with curated partner offers, further enhance the overall savings potential for customers across every day and premium spending categories.

The card also includes a welcome benefit, 12 months FITPASS Pro membership, valued at INR 48,000, allowing customers access to FITPASS partner gyms across the country for a full year at no additional cost. The cards further provide unlimited complimentary domestic airport lounge access, delivering additional lifestyle value that contributes to the overall annual savings proposition for cardholders.

In addition, the ETERNA Credit Card offers a low foreign currency markup and supports UPI-linked credit card payments on its RuPay variant and GPay linkage on Visa & Mastercard variants, enabling usage across both international transactions and everyday domestic spends.

The card also provides personal accident insurance coverage, a 1% fuel surcharge waiver, lifetime free add-on cards, and flexible EMI with tenures 6 to 48 months.

Cardholders can further access periodic merchant offers through BOBCARD’s partnerships with top shopping & travel platforms like Amazon, Flipkart, Croma, Make My Trip, Yatra, Reliance Digital, Myntra, & more. These partnerships play a key role in consistently driving additional value and savings for cardholders throughout the year.

With this Lifetime Free offer, BOBCARD aims to make premium credit card benefits more accessible, while reinforcing its commitment to delivering value-driven and customer-centric financial solutions.

Commenting on the LTF offer, Mr Ravindra Rai MD & CEO BOBCARD LIMITED, said, “At BOBCARD, we continue to focus on adding value for customers from the very beginning of their relationship with us. This limited-period Lifetime Free offer on the BOBCARD ETERNA Credit Card is intended to provide new customers access to premium benefits without joining or annual fees, while enabling a rewarding and hassle-free credit card experience. The offer also supports cardholders across their everyday spending, travel, and lifestyle needs.”

Your ultimate travel offer is here, Use BOBCARD ETERNA Credit Card to fulfil your travel goal with ease and convenience.

This is your opportunity to reimagine credit with a limited-period Lifetime Free BOBCARD ETERNA Credit Card. Go grab now!

About BOBCARD LIMITED
BOBCARD LIMITED was established in the year 1994. It is a Non-Banking Financial Company, wholly owned by Bank of Baroda. The Company’s primary business is in credit cards with its key differentiator being simple, easy-to-understand products that are fairly priced, efficiently serviced, and can easily be availed through a digital-all application process. A pioneer in the space of credit cards, BOBCARD Limited offers an array of products catering to all segments of customers including Everyday Shopping Cards like BOBCARD Cashback, Easy & Select, Card for Defence Personnel, Cards for Professionals like ICAI, ICMAI & ICSI, co-branded cards with Etihad, HPCL, Snapdeal, IRCTC, Premium Travel & Lifestyle cards like Eterna, Tiara, Premier, and more other variants. It is leveraging state-of-the-art technology to provide unique payment solutions to its customers.

For more information, visit www.bobcard.co.in.

TTK Prestige, India’s leading kitchen appliances brand, partnered as the ‘Co-Powered By’ sponsor for the Filmfare Awards South 2026, held at the Adlux International Convention Centre in Kochi. The awards brought together some of the most celebrated names across Tamil, Telugu, Malayalam, and Kannada cinema.The evening saw the presence of leading stars including Allu Arjun, Mammootty, Sai Pallavi, Kajal Aggarwal, and Sivakarthikeyan, among others.

TTK Prestige Brings Kitchen Innovations into the Spotlight as ‘Co-Powered By’ Sponsor at Filmfare Awards South

Within this high-profile setting, TTK Prestige established a strong presence across the event ecosystem, with visibility spanning on-ground branding, broadcast integrations, and digital amplification. The brand was integrated across key touchpoints, ensuring consistent recall throughout the awards lifecycle.

On the red carpet, TTK Prestige anchored several high-impact moments through curated celebrity interactions and media engagements. The branded backdrop served as a focal point for arrivals, capturing prominent appearances and conversations. As part of the red carpet interactions, celebrities including Sanya Malhotra, Kajal Aggarwal, Neeraj Madhav, Asif Ali, Zarin Shihab, Parvathy Thiruvothu and Sushin Shyam shared lighthearted conversations around their favourite foods, cooking habits, and personal preferences, and engaging dimension to the overall red carpet experience.

The association extended into the main ceremony, where TTK Prestige was present through on-stage integrations, including an award presentation and a dedicated brand film showcase. The partnership was further amplified through multi-platform visibility across print, television, radio, outdoor, and digital channels, driving sustained engagement before, during, and after the event.

Commenting on the association, a spokesperson from TTK Prestige said, “Filmfare Awards South is an iconic platform that celebrates creativity, excellence, and cultural impact. Our association reflects our commitment to being part of meaningful moments that resonate with audiences across the country. Through this collaboration, we aim to build deeper cultural relevance and engage with new-age audiences through shared experiences and storytelling.”

With this partnership, TTK Prestige continues to strengthen its cultural relevance by aligning with marquee platforms that celebrate excellence and contemporary storytelling, extending its presence beyond the kitchen into spaces that connect with evolving consumer aspirations.

About TTK Prestige

TTK Prestige Limited is part of TTK Group. Over the past six decades, TTK Prestige Limited has emerged as India’s largest kitchen appliances company catering to the needs of homemakers in the country. Every Prestige brand product is built on the pillars of safety, innovation, durability, and trust, making the brand the first choice in millions of homes. In April 2016, TTK Prestige launched ‘Prestige Clean Home’ a range of innovative home cleaning solutions.  The company also bought UK-based Horwood Homewares in the same month and launched Judge Brand in India in August 2017.

For more information, please visit www.ttkprestige.com

Eugenix Hair Sciences has etched its name into global medical history as representatives from World Records Book of India officially conferred the title for achieving the highest number of grafts in a single hair transplant sitting. In a landmark moment witnessed at the event, the team validated the procedure and formally inducted Eugenix Hair Sciences into its prestigious record compendium, recognizing the clinic’s breakthrough in advanced hair restoration.
 

Eugenix Hair Sciences Founder & Chairman, Dr. Pradeep Sethi receives the certificate from World Records Book of India in presence of renowned actor and Eugenix client Surendra Pal Singh

This recognition marks a defining milestone for Eugenix Hair Sciences, as the brand not only set a new global benchmark but also received on-ground acknowledgment from World Records book of India officials. 

The record was set during a hair transplant procedure involving veteran actor known for his work in Shaktimaan and Mahabharat, Surendra Pal Singh, who underwent a hair transplant procedure starting from May 29, 2025, where a total of 11,423 grafts were completed over a single sitting spanning two weeks. This case represents one of the most extensive procedures of its kind. The certification recognizes the clinic’s precision, innovation, and scale, reinforcing its position as a leader in hair transplant excellence in India and placing it among the world’s most remarkable achievements.

The official record presentation was conducted at Eugenix Hair Sciences’ Mumbai Clinic on 25th April 2026 by the officials.

Speaking about his experience, Surendra Pal Singh said, “For me, this was not just about hair, it was about feeling like myself again. I’ve seen a real change in how people respond to me; many even say that they see the younger Surendra Pal again. I thank Dr. Pradeep Sethi and Dr. Arika Bansal for their support. My only advice to anyone considering a hair transplant is this: if you decide to go ahead, do it once but do it right. Choose a qualified doctor who will prioritize your safety, care, and long-term results.”

Commenting on the achievement, Dr. Pradeep Sethi, Co-founder and Chairman, Eugenix Hair Sciences shared, “This milestone reflects a significant advancement in the science and scalability of modern hair restoration. At Eugenix, our focus has always been on expanding clinical boundaries responsibly, through precise donor management, refined extraction techniques, and a deep understanding of aesthetic reconstruction.

This recognition reinforces our belief that India is not only participating in global medical innovation, but is increasingly setting its benchmarks.”

Dr. Arika Bansal, Co-founder, Eugenix Hair Sciences added, “Procedures of this scale require far more than technical capability—they demand meticulous planning, disciplined execution, and an unwavering focus on patient comfort at every step. At Eugenix, our approach has always been deeply patient-centric—prioritizing long-term outcomes, donor area preservation, and consistency across every stage of the procedure.”

Senior Adjudicator & Speaker Representative, Lakshay Deep Mishra from the World Records Book of India added, “At the World Records Book of India, every recognition is grounded in rigorous validation, authenticity, and measurable excellence. The achievement by Eugenix Hair Sciences, completing 11,423 grafts in a single hair transplant sitting, stands as a remarkable demonstration of clinical precision, endurance, and innovation in modern medical science.

After a thorough on-ground evaluation and verification process, we are pleased to formally recognize this as a record-setting accomplishment. This milestone not only pushes the boundaries of what is possible in hair restoration but also sets a new benchmark for medical excellence from India on a global stage.”

The detailed case study is available on the company’s website: eugenixhairsciences.com/norwood-class-7/surendra-pal/

A video testimonial from the patient can be viewed here: www.youtube.com/watch?v=lxSI8SOYhyU 

About Eugenix Hair Sciences
Eugenix Hair Sciences is a globally recognized and highly trusted hair restoration brand in India, known for its advanced, science-led solutions. Founded by renowned surgeons Dr. Pradeep Sethi and Dr. Arika Bansal, distinguished AIIMS alumni with 30+ years of combined experience in hair restoration, Eugenix brings together clinical excellence, ethical practice, and global standards under one roof.

At Eugenix, hair restoration goes beyond routine transplantation. It is a centre of excellence where even the most complex and advanced cases of baldness are treated with precision and consistency. Pioneered at Eugenix, the Direct Hair Transplant (DHT) technology represents a significant advancement over conventional FUE, delivering superior graft survival which combined with the focus on artistic precision at Eugenix, leads to a significantly higher quality of hair transplants. This seamless integration of science and artistry has ushered in a new era of hair restoration, firmly positioning Eugenix at the forefront of the field.

With over 20,000 successful procedures and 55 million grafts implanted, treating cases ranging from early-stage thinning to advanced Grade 6/7 baldness, Eugenix has built a reputation firmly rooted in results, trust, and transparency. The organisation’s consistently high patient satisfaction is driven by stringent medical protocols, a patient-first approach, personalised treatment plans, and a culture of continuous innovation.

Eugenix offers a comprehensive portfolio of advanced hair restoration services for both men and women, including hair transplantation, hairline reconstruction, beard and eyebrow restoration, corrective procedures, and specialised treatments such as Afro and body hair transplants. Across all services, the highest standards of quality and safety are ensured through ultramodern facilities, highly trained clinical teams, and an uncompromising focus on clinical excellence.

With its headquarters in India and a rapidly growing international clientele, Eugenix Hair Sciences continues to expand its clinical footprint while consistently advancing its technological capabilities. The organisation has successfully restored hairlines for hundreds of patients across India and globally, including prominent personalities from the film and television industry, as well as international cricketers, musicians, and singers, Eugenix Hair Sciences has also been a strong advocate of ethical medical practices in the hair restoration industry. The brand is widely respected for its transparent consultation process, honest graft estimation, and realistic outcome setting, which has helped build long- term trust among patients worldwide. Every procedure at Eugenix is led and supervised by experienced doctors, ensuring medical accountability at every stage of treatment.

The Department of Fashion Design at Chitkara Design School, Chitkara University, successfully hosted Fashion Future Forward 2.0, a dynamic industry-academia conclave that brought together leading voices from the fashion and lifestyle sector. The event created a platform for meaningful exchange between students and professionals, focusing on the evolving nature of fashion, design, and sustainability.

Fashion Future Forward 2.0 at Chitkara University. Students explore Sustainable Fashion practices with top Fashion Brands and their Leaders

The conclave featured an accomplished lineup of speakers including Amit Vijaya (Designer, Artist, Curator, Amrich), Anjali Patel Mehta (Founder & Creative Director, Verandah), Ankur Srivastava (Chief Merchandising Officer, Nicobar), Darshana Gajare (Head of Sustainability, Lakmé Fashion Week), and Vivek Karunakaran (Founder & Creative Head, Vivek Karunakaran). Each speaker shared insights from their professional journey, highlighting industry challenges, creative processes, and the importance of adaptability in a rapidly changing fashion ecosystem.

The sessions explored key themes such as sustainable fashion practices, brand development, design innovation, merchandising strategies, and the role of storytelling in shaping strong fashion identities. Students engaged in interactive discussions, asked questions, and reflected on how classroom learning connects with real-world industry expectations. The open dialogue format helped bridge the gap between academic knowledge and professional practice.

Dr. Madhu Chitkara, Pro Chancellor, Chitkara University, shared, “Events like Fashion Future Forward 2.0 are essential in shaping confident and industry-ready designers. When students interact directly with experienced professionals, they gain clarity, perspective, and inspiration to think beyond the classroom and build meaningful careers in design and fashion.”

The event concluded with strong appreciation from students and faculty alike, reinforcing the importance of continuous industry engagement. Fashion Future Forward 2.0 once again highlighted Chitkara University’s commitment to connecting education with real-world practice and preparing students for global opportunities in the creative industry.

About Chitkara University

Chitkara University is a UGC-recognised and NAAC A+ accredited private university with campuses in Punjab and Himachal Pradesh, recognised among India’s leading institutions by NIRF, QS World University Rankings, and Times Higher Education. It offers undergraduate and postgraduate programs across Engineering, Business, Healthcare, Pharmacy, Design, Architecture, Hospitality, and emerging technologies including Artificial Intelligence, Data Science, and Machine Learning.

The University’s academic model integrates internships, live industry projects, and research into core curricula, supported by 2,000+ campus recruiters and 300+ international academic and industry partners. Global Pathway programs, developed in partnership with leading universities in the United States, Australia and Canada, allow students to complete part of their degree abroad. With a focus on innovation, entrepreneurship, and applied learning, Chitkara University, prepares graduates for careers in India and internationally.

For more information, please visit: www.chitkara.edu.in.