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PayU introduces AI-Powered Outbound Voice Call Assistant, bringing Voice Intelligence to Merchant Onboarding Journey

  • Marking a step towards PayU’s roadmap to becoming an AI-native organization across the merchant lifecycle

  • PayU’s AI-powered voice agent engages, verifies, and onboards merchants through natural conversational interactions in English and Hindi, with plans to scale across multiple languages

 

PayU, a leading diversified fintech platform, has today announced the launch of its AI-Powered Outbound Voice Call Assistant, marking a key step in its broader strategy of becoming an AI-native organization across the merchant lifecycle.

 

PayU’s AI-powered voice agent engages, verifies, and onboards merchants through natural conversational interactions in English and Hindi, with plans to scale across multiple languages

 

Merchant onboarding has traditionally been a cumbersome and time-consuming process, involving extensive paperwork, KYC verification, and multiple activation steps, often leading to delays, friction, and merchant drop-offs.

 

To address these challenges, PayU’s AI-powered Voice Call Assistant proactively engages merchant leads, especially those who have not initiated their onboarding journey. Through natural, conversational interactions in English and Hindi, the assistant guides merchants through the onboarding process while capturing essential business information such as website details, expected revenue, and business category. This enables faster verification, improved lead qualification, and significantly reduces drop-offs by connecting merchants with the right support at the right time, while enabling seamless handover to account managers for timely human intervention.

 

“We’re entering an era where Voice AI is becoming a core driver of how businesses operate and grow,” said Manas Mishra, Chief Product Officer, PayU and Wibmo. “At PayU, we are steadily building an AI-native platform where merchants remain at the center of every innovation. Our AI-Powered Outbound Voice Call Assistant is one example of how we are removing friction across the merchant lifecycle, from onboarding to activation and beyond, while enabling our teams to focus on deeper, high-impact engagement.”

 

PayU further intends to expand Voice AI deployment to additional merchant touchpoints, including KYC drop-off recovery, activation workflows, new product requests, and cross-sell opportunities and scale it across multiple languages to serve a broader merchant base.

 

About PayU

PayU, India’s leading diversified fintech platform with Prosus as an investor, operates businesses that are regulated by the Reserve Bank of India and offers advanced solutions to meet the digital financial services needs of customers (merchants, banks, and consumers). 
 

PayU provides payment gateway solutions to online businesses through its cutting-edge and award-winning technology and has empowered 4.5 lakhs+ businesses, including India’s leading enterprises, e-commerce giants and SMBs. It enables businesses to collect digital payments across 100+ online payment methods such as Credit Cards, Debit Cards, Net Banking, EMIs, pay-later, QR, UPI, Wallets, and more. It’s a preferred partner in the affordability ecosystem, offering the maximum coverage of issuers and easy-to-implement integrations across card-based EMIs, pay-later options and new-age cardless EMIs. PayU offers e-commerce brands best-in-industry success rates while ensuring a seamless checkout experience.

GoCredit Deploys India's First AI-Powered Loan Agent

GoCredit, a financial intelligence platform, has launched India’s first AI-powered Loan Agent, a conversational system that enables borrowers to discover, match, and apply for personal loans through a single chat-based interaction. The product has been in production since March 2026, processing real loan applications.

 

GoCredit’s AI Loan Agent aims to automate the complete loan application journey for borrowers

 

GoCredit has facilitated over Rs. 100 crore in loan disbursals, generated more than 15 million loan offers, and served over 2 million borrowers across 55+ lending partners.

 

A New Chapter in India’s Credit Evolution

India’s lending ecosystem has undergone a remarkable transformation over the last decade. Deliberate regulatory design by the Reserve Bank of India — from the Co-Lending Model framework to Digital Lending Guidelines to the Account Aggregator infrastructure — has enabled a sophisticated system where banks provide low-cost capital and NBFCs deploy data-driven underwriting to reach borrowers that traditional banking infrastructure cannot serve alone.
 

GoCredit’s AI Loan Agent represents the next step in this evolution: bringing the same intelligence and efficiency to the borrower’s side of the transaction.

 

What the Loan Agent Does

Today, a borrower seeking a personal loan typically downloads multiple apps, re-enters the same details on each, and triggers separate hard inquiries on their bureau report with every application — negatively impacting the very credit score they need to qualify. The act of seeking credit makes it harder to get credit.

 

The AI Loan Agent, live on the GoCredit platform, eliminates this cycle. The borrower describes their requirement once. The agent identifies the best-fit lender and submits a single consent-based application. No duplicate forms. No scattershot inquiries. The borrower’s credit identity stays protected. While the Loan Agent currently lives on GoCredit platform, the company’s longer-term vision is to make this intelligence layer available across the broader lending ecosystem.

 

The agent lives with GoCredit’s first lending partner, processing applications daily. Additional integrations are rolling out in monthly waves through 2026.

 

RBI has built the regulatory architecture that lets India’s lending system work brilliantly at the institutional level — banks providing capital, NBFCs providing intelligence, frameworks like Co-Lending making the connection seamless. What’s been missing is someone on the borrower’s side. The Loan Agent is our answer: an AI that represents the borrower inside this system, not just another app that makes them navigate it alone.” – Anupam Acharya, Co-Founder & CEO, GoCredit.

 

What This Means for Borrowers and Lenders

For borrowers, the Loan Agent changes the economics of seeking credit. Instead of downloading multiple apps and absorbing hard inquiry damage across scattered applications, the borrower makes one informed decision through a single conversation. The agent handles profile assessment, lender matching, and consent-based application submission — replacing a process that typically takes days and costs the borrower credit score points with one that takes minutes and costs them nothing.
 

“We designed the agent on consent-based automation — no proprietary API dependency on any lender, no bilateral integration per partner. That architecture is what lets us onboard new lending partners in days instead of quarters, and it’s how we’ll scale to fifty partners without the system collapsing under its own complexity.” – Shubham Arawkar, Co-Founder & CTO, GoCredit.

 

For lenders, the agent delivers pre-qualified, consent-verified, high-intent borrowers — matched to their specific approval criteria before the application is submitted. Early production data shows a 25 per cent improvement in conversion from offer click to KYC completion, driven by the agent’s ability to match borrowers to the right lender before the journey begins. With full roll-out across lending partners, GoCredit projects a significant boost in application-to-disbursal conversion — translating directly into lower operational costs per loan for lenders. Fewer wasted credit pulls, fewer abandoned applications, fewer resources spent on borrowers who were never going to qualify.

 

The Next Evolution of the Loan Journey

The Indian loan journey has evolved in distinct phases. The first era brought applications to bank branches. The second moved them to apps — digital forms, aggregators, instant pre-approvals. Each phase reduced friction but kept the borrower as the one doing the work.
 

The core challenge was building a system that can assess a borrower’s profile, match it against multiple lenders’ criteria, and submit a fully compliant application, all while keeping it cost-effective at scale and making the experience feel human. A borrower applying for a loan is already stressed. The agent had to feel like a friend helping them through paperwork, not another system throwing forms at them. Making that work with real users and real money is where the actual engineering went. – Pranav Murali, Co-Founder & Lead AI Engineer, GoCredit.

 

AI loan agents represent the next leap: the era where applications disappear altogether. The agent doesn’t digitise the old journey — it replaces it with a fundamentally different interaction. One conversation, intelligent matching, consent-based automation, and an outcome that benefits the entire ecosystem — borrowers get better terms, lenders get higher-quality applicants, and the credit system operates more efficiently at every layer.

 

GoCredit is an AI Powered credit platform now with a 55+lender marketplace serving millions of Indian borrowers.

 

About GoCredit

GoCredit is a financial intelligence platform for India’s middle class. The company has facilitated over Rs. 100 crore in loan disbursals, generated more than 15 million loan offers for over 2 million borrowers, and integrated 55+ lending partners — built by a five-member founding team. GoCredit’s product suite includes India’s first AI-powered Loan Agent and AI-driven credit score forecasting. The company’s R&D division, TARA AI Labs, publishes research on behavioural credit modeling and responsible AI in the fintech domain.

 

Website: gocredit.money

 

Ai+ Smartphone Nova 2 Goes on Sale on Flipkart Starting April 14

Ai+ Smartphone has announced the commencement of sales of its latest device, Nova 2, as part of the newly launched Nova Series. Designed for everyday reliability and expressive personal style, the Nova 2 is available exclusively on Flipkart and select retail outlets starting April 14.

 

Ai+ Nova 2 goes on sale


The Ai+ Nova 2 will be available at the following pricing:
4GB + 64GB | Rs. 8,999
6GB + 128GB | Rs. 10,999


The Nova Series is our strongest expression yet of what Ai+ stands for, technology that is accessible, reliable, and built for real everyday use. With Nova 2, we wanted to make sure that users who are upgrading for the first time or switching to Ai+ find everything they need without compromise. We are excited to open sales on April 14 and bring more users into the Ai+ ecosystem,” said Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies.


Performance That Powers Your Day
The Nova 2 is equipped with a 6000mAh battery designed to keep up with a full day of streaming, browsing, gaming, and multitasking. It runs on Android 16 with NxtQuantum OS, delivering a smooth and optimised experience straight out of the box. Featuring a 6.745-inch HD+ display with a 120Hz adaptive refresh rate and HBM support, the Nova 2 delivers fluid visuals and seamless scrolling whether users are consuming content or navigating everyday tasks.


A Camera and Design Built for Everyday Life
The smartphone comes with a 50MP rear camera designed to capture sharp, natural images across lighting conditions, along with an 8MP front camera for clear selfies and video calls. The Nova 2 further features a refined build with IP64 resistance and a side-mounted fingerprint sensor, available in five distinct colours – Purple, Green, Pink, Blue, and Black – each designed to reflect a different personality.


About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is authored in India and globally competitive.

WHERE VISIONARIES FLY HOME: Crietor Group Unveils The Skye – India's First Intent-based Luxury Residences Brand Ambassador: Shriya Saran

Crietor Group, a purposeful investment holding company with a dynamic portfolio spanning real estate and retail, today announced the launch of The Skye – a landmark luxury residential development positioned as India’s first intent-based private residences designed exclusively for visionaries. The announcement was accompanied by the release of The Skye – My Vision for Visionaries, a book authored by Mr. Iflu Rahman, Founder and Managing Director of Crietor Group, that articulates the philosophical DNA behind the project.

 

Mr. Iflu Rahman, Founder and Managing Director, Crietor Group, Ms. Dadu Iflu, Executive Director, Crietor Group, along with other Directors during The Skye launch event


The Skye has also signed Bollywood actress Shriya Saran – acclaimed for her pan-India appeal and brand associations with Pantene, Lux, Coca-Cola, and Colgate – as its official brand ambassador, signalling the project’s national ambitions and aspirational positioning.


A Home That Shapes the Visionary
Rooted in the philosophy ‘Going, growing and glowing together’, Crietor Group has long committed itself to creating experiences that go beyond transactions. With The Skye, that commitment finds its most ambitious expression yet – a living environment intentionally designed to sharpen thinking, unlock potential, and elevate everyday life.


Speaking at the launch, Mr. Iflu Rahman, Founder & Managing Director, Crietor Group, said, “I believe there is a home behind every visionary. A shift in space is not just emotional, it is scientific. The right environment has the power to unlock deeper clarity, sharper thinking, and greater potential. Visionaries like Steve Jobs and Bill Gates chose serene, intentional settings to shape their lives and ideas. Because every visionary is meant to fly, and to truly fly, they need the sky.


The Project: India’s Most Elevated Address
Situated at Kashmir Kunnu, a rare tabletop terrain overlooking mist-laden green valleys in Kozhikode, Kerala, The Skye offers a setting of singular natural grandeur – just 12 minutes from the city centre. As Mr. Rahman noted, “The Skye cannot be replicated, for it is nature’s singular and spectacular gift.”


Key Project Highlights:

 

  • Total Area: 10 acres

  • Residences: 62 exclusive private luxury homes

  • Individual Land Parcels: 7 cents to 12 cents

  • Built-Up Area: 3,200 sq. ft. to 5,700 sq. ft.

  • Pricing: Starting from Rs. 2.6 Crore onwards (excl. GST & statutory charges)

  • Total Project Value: Approximately Rs. 250 Crore


World-Class Amenities for the Discerning Few
The Skye is anchored by a 22,000 sq. ft. clubhouse and penthouse facility, complemented by a curated suite of premium amenities:

 

  • 20-metre swimming pool

  • 150-seater conference hall

  • Putting mini-golf course & pickleball court

  • 1.5 km cycling and jogging track

  • Valley view deck

  • Functional helipad

 

Connectivity within the development is equally seamless, with a direct 600-metre access from a 7-metre-wide highway opening into well-laid 9-metre-wide internal roads.


Architecture That Lives and Breathes with Nature
The architecture of The Skye is designed to dissolve the boundary between the built and the natural. Rather than treating the landscape as a backdrop, the design allows the outside to flow inward — creating a continuous, immersive interaction between space, nature, and self.


Mr. Derriel John, COO, Crietor Realty, described the project as “futuristic in its essence, defined by a rare location, timeless architecture, thoughtfully designed amenities, and seamless access to key utilities” — adding that it is “more than a home, an investment in a living work of art that continues to appreciate through its rarity and lasting relevance.”


A Cultural Statement: Shriya Saran & an Exclusive Musical Score
Ms. Dadu Iflu, Executive Director, Crietor Group
, noted, “The Skye is already a meeting place of visionaries. Shriya Saran, acclaimed for her pan-Indian appeal as an actor and top-brand endorsements like Pantene, Lux, Coca-Cola, and Colgate, joins as The Skye’s brand ambassador, while Zeba Tommy, the voice behind ‘Queen of the Night’ from Lokah, delivers an exclusive track for the walkthrough.”


The collaboration with Shriya Saran – one of Indian cinema’s most recognisable faces with audiences spanning from Kerala to Mumbai to the Indian diaspora worldwide – underscores The Skye’s positioning as a nationally relevant, culturally resonant luxury development.


The Book: A Manifesto for Elevated Living
The Skye – My Vision for Visionaries is both a philosophical treatise and a creative blueprint. It reframes the concept of a home as an active participant in a person’s growth journey — arguing that spaces crafted with clear intent begin to shape how people think, create, and lead. The book draws on the lives of global icons who chose intentional environments to do their best work, and concludes with an invitation: the future is not something to wait for, but something to design and inhabit.


About Crietor Group
Crietor Group is an innovative investment holding company driven by purpose that extends beyond financial returns. Operating across real estate, retail, and allied sectors, the Group is guided by its enduring credo: Future Holds Good. Committed to sustainable practices, inclusive growth, and long-term value creation, Crietor Group enables its stakeholders to become active participants in shaping a better world.


Website: www.crietorgroup.com


The Skye is not just about residences. It is an exclusive and full-fledged environment for those who seek to expand the horizons of their vision. At Crietor, everyone says: “The Skye is the limit.”

STRIDE Launches India's First AI-Native UG Business Programme | BBA Degree from AICTE-Approved Campuses

Stride School of Business, India’s first AI-native business school, has announced the launch of its undergraduate business programme, marking a shift in how business education is structured in the AI era. The 3-year, on-campus BBA programme, offered through AICTE-approved campuses, is designed with AI at the core of everyday learning.

 

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Piyush Nangru, Founder, and Anmol Jain, Founding Director, Lead Stride School Of Business, India’s first AI-native business school


AI has become integral to business operations. According to the World Economic Forum, over 75% of organisations are expected to integrate AI across core business functions. AI is already improving productivity, accelerating execution, and enabling individuals to deliver significantly more output. As a result, the ability to use AI effectively in everyday tasks is becoming a baseline requirement across business roles.


Industry Context: How Companies Are Operating
This shift is already visible across industries, where AI is becoming fundamental to how businesses operate. Organisations are building workflows around AI, using it to drive decisions, execute tasks, and increase speed and operational efficiency. For instance, companies like Genpact are embedding AI across finance, supply chain, and customer operations to automate decision cycles and improve turnaround time. 


Similarly, at the enterprise level, Accenture has committed a $3 billion investment in its AI capabilities and plans to expand its AI talent base to 80,000 professionals, indicating a significant shift towards AI-driven delivery models across consulting and operations.


Together, these developments highlight a clear shift in how businesses operate. AI is becoming central to how work is analysed, decisions are made, and execution is carried out, shaping both operations and expectations from business roles.


The Education Gap
AI has become central to how businesses function. However, most BBA programmes still focus on theory, frameworks, and examinations, with limited exposure to practical application. This creates a clear disconnect between classroom learning and what companies expect from graduates.


This gap becomes evident when business graduates enter the workforce. Research from McKinsey & Company shows that nearly 60% of organisations struggle to find talent with AI skills. This trend is also reflected in hiring, where only about 55% of graduates meet employability benchmarks, indicating that many candidates are not fully prepared for job roles.


As a result, many business graduates have conceptual clarity but limited ability to work with AI in real business contexts. When performance increasingly depends on how effectively AI is used for judgment, speed, and execution, this creates a clear gap between academic preparation and workplace expectations.


Stride’s Model: AI at the Core of Learning
Stride School of Business is built to address this gap by making AI not just an additional subject, but a core part of how every subject is taught. From day one, students use AI in their work to analyse, make decisions, and execute across functions such as marketing, finance, operations, and strategy.


Speaking about this shift, Piyush Nangru, Founder of Stride School of Business, said,  “Having worked extensively in the higher education space, one disconnect stood out clearly. Traditional BBA programmes continue to prioritise theory, while the way work happens is driven by AI and hands-on execution. This creates a clear gap in readiness. It highlights the need for a more application-focused model. Stride School of Business is built as that response, where AI is integrated into everyday learning, and students build practical capability by working on real business problems using AI tools


Programme Structure: 3-Year AI-Native BBA
AI is not positioned as a standalone subject. It operates as the underlying system through which students learn, analyse, and execute across every business function.

 

  • Year 1 — Discover: Students focus on understanding how businesses work. They use AI to analyse companies, work with financials, and create basic content and dashboards. The output is structured learning and first-level application, building clarity across functions.

  • Year 2 — Execute: The shift is to ownership and building with AI. Students design systems, work on growth strategies, and run real business projects, including launching ventures and managing operations with AI support. They begin taking end-to-end responsibility, using AI to improve speed and efficiency.

  • Year 3 — Emerge: The final year focuses on delivering outcomes. Students solve real business problems, work on cross-functional challenges, and build and deploy advanced solutions. They complete 25+ real-world projects, take on internships, and prepare for placements, graduating with a strong portfolio that reflects their ability to perform in real business environments.

 

Graduates leave with a portfolio that demonstrates execution capability, built through consistent, AI-integrated learning and application.

 

Learning Model and Faculty
Stride School of Business’s learning model reflects how modern business teams operate, with AI at the core. Faculty members are industry professionals who have built and scaled businesses and actively use AI in their work, bringing current business practices directly into the classroom. This ensures that learning reflects how work is actually done in practice. The programme also follows a selective intake model, admitting only the top 20% of applicants, creating a high-quality peer group that supports stronger learning outcomes.


Examples of Industry Mentors:

  • Radhesh Sirohiya, Co-Founder, Shyle (D2C, Shark Tank India S4, IIT Roorkee)

  • Nitisha Agarwal, Founder, DareAISearch (AI Search, Growth Marketing)

  • Mayank Agarwal, Head of Marketing, The Man Company (Brand Strategy, Ex-Reckitt, MDI Gurgaon)

  • Paurush Mittal, Head of Product Growth, TwinMind (Growth Marketing, Ex-GroMo, IIT Delhi)

 

In a conversation, Anmol Jain, Founding Director of Stride School of Business, said, “When AI becomes native to how teams operate, the impact is immediate. Work moves faster, decisions become sharper, and execution improves at every level. This is the baseline companies now expect from fresh business graduates. At Stride, this capability is developed early through hands-on work, real business problem-solving, and the consistent use of AI in everyday learning. By the time students graduate, they are already used to taking ownership and delivering outcomes from day one.”


What Sets Stride Apart

  • AI embedded across every subject, shaping how students learn and execute

  • Hands-on learning from day one with real business tasks and data

  • 25+ AI-powered real-world projects, building a strong portfolio

  • Industry practitioners as faculty with active business experience

  • Selective intake, admitting the top 20%

  • Campus designed for collaborative, AI-enabled work

  • AI suite with personal MacBook from day one

 

Vision and Outlook
Stride School of Business, India’s first AI-native business school, is focused on aligning business education with current industry requirements, where AI is part of everyday work. The programme emphasises practical learning through real business tasks, enabling business graduates to gain hands-on experience and become job-ready in line with current industry expectations.


Admissions and Key Dates
Admissions are open for the 2026 cohort through the Stride Business Aptitude Test (S-BAT). Scholarships of up to 100% are available based on merit and performance.


About Stride School of Business
Stride School of Business focuses on building a business education model aligned with how companies operate today, where AI and execution shape everyday work. The 3-year BBA degree is delivered as an on-campus programme through AICTE-approved campuses.


AI is embedded within every subject, becoming a core part of how students learn, analyse, and make decisions across functions. This ensures alignment with real business practice. The institution is built by a team that has worked with over 20,000 students and has prior experience scaling a Series C-funded higher education company.

Bisleri International Supports Expansion of The Live Love Laugh Foundation's Rural Mental Health Programme in Madhya Pradesh

The Live Love Laugh Foundation (LLL), founded by actor Deepika Padukone, has announced a three-year CSR partnership with Bisleri International to support and scale its rural community mental health programme in Chhindwara district, Madhya Pradesh.

 

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Bisleri International Supports Expansion of The Live Love Laugh Foundation’s Rural Mental Health Programme in Madhya Pradesh


Launched in January 2023 in the Sausar block of Chhindwara, the programme began with outreach across 60 villages and has since expanded to cover 134 villages, reaching 1,595 beneficiaries. This year, the initiative has expanded into the Bichua block, extending its reach to 42 additional villages supporting 200 people living with mental illness (PwMI). With the support of Bisleri International, the programme will strengthen its outreach across Chhindwara district, while building systems that enable communities to sustain these efforts independently over time.

 

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Dr. Shyam Bhat, Chairperson, The Live Love Laugh Foundation and Deepika Padukone, meet beneficiaries of LLL’s Community Mental Health Program


Speaking about the CSR partnership, Ms Jayanti Chauhan, Vice Chairperson, Bisleri International, said, “At Bisleri, we believe that enduring change is rooted in empowering communities with the awareness and resources to shape their own futures. Mental health, though integral to overall well-being, continues to remain under-recognised, particularly in rural India. We are proud to support The Live Love Laugh Foundation’s work in Chhindwara, and hope this initiative fosters greater understanding, accessibility, and a more compassionate ecosystem of care within the community.”


Deepika Padukone, Founder of The Live Love Laugh Foundation, said, “Since its inception, The Live Love Laugh Foundation has been committed to creating awareness about the importance of mental health as well as improving accessibility and affordability of mental healthcare across the country. Our rural programme is an important part of that effort. We are pleased to have Bisleri International join us in strengthening our work in Chhindwara. Their support enables us to scale the programme and move closer to our goal of building a sustainable, community-led mental health system.” 


The collaboration underscores Bisleri International’s enduring commitment to initiatives that foster meaningful community participation and create lasting social impact. Across India, the company has championed a diverse range of community-led efforts that inspire responsible practices, advance sustainability, and encourage active citizen engagement- shaping a more conscious and collective future.


The Live Love Laugh Foundation’s rural community mental health programme currently operates across several districts in Karnataka, Odisha, Tamil Nadu, Kerala, Madhya Pradesh, and Andhra Pradesh. The programme supports Persons with Mental Illness (PwMI) and their caregivers through an integrated model that combines awareness, early identification, access to treatment, caregiver empowerment, and strong community participation. Through structured support systems, including village-level caregiver groups, block-level federations, and trained community volunteers, the programme equips communities with the knowledge and tools to sustain mental health support systems independently. Over time, this approach enables the programme to evolve into a self-sustaining model driven by community ownership.


About The Live Love Laugh Foundation (LLL)
Since inception in 2015, The Live Love Laugh Foundation has built pathways of care through its flagship Rural Community Mental Health Program for more than 30,000 Persons with Mental Illness (PwMI) and their caregivers, in 19 districts in eight states. LLL has also led pioneering nationwide public awareness campaigns, such as “Dobara Poocho” and “#NotAshamed”. LLL recently launched a corporate mental health and well-being program that equips organizations with data-driven knowledge and a roadmap to enable mentally resilient workplaces. 


For more information, visit: www.thelivelovelaughfoundation.org.


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PMJ Jewels Celebrates Akshaya Tritiya with "Rajeev's IQ vs. Suma's GB" Campaign

This Akshaya Tritiya, PMJ Jewels, South India’s most loved fine jewellery brand, is delighted to announce the launch of its latest television commercial featuring the beloved celebrity power couple, Suma Kanakala and Rajeev Kanakala.

 

PMJ Jewels Celebrates Akshaya Tritiya with “Rajeev’s IQ vs. Suma’s GB” Campaign
 

The campaign, playfully titled “Rajeev’s IQ vs. Suma’s GB,” brings a witty and relatable touch to the traditional gold-buying season. While “IQ” is a universal measure of intelligence, “GB” in this context stands for Gold Buying a nod to Suma’s legendary foresight and savvy investment habits over the years. The ad captures charming domestic banter where Rajeev questions the logic of buying gold as prices soar. Through a series of nostalgic flashbacks, Suma demonstrates how her consistent “GB” (Gold Buying) has outsmarted market fluctuations, proving that gold is the ultimate cornerstone of family prosperity. Adding a final touch of prestige, the TVC concludes with voice-over by *Superstar Mahesh Babu*, the esteemed Brand Ambassador for PMJ Jewels, who reminds viewers of the timeless value of investing in tradition.

 

Leadership Statements

“At PMJ Jewels, we believe that every piece of jewellery tells a story of love and a legacy of smart investment. Akshaya Tritiya is a time of new beginnings and eternal wealth. Through the ‘Rajeev’s IQ vs. Suma’s GB’ campaign, we wanted to celebrate the practical wisdom of the Indian homemaker. Suma and Rajeev, with their authentic chemistry, perfectly mirror the conversations happening in every household, emphasising that gold remains the most trusted asset for the future,” Kushal Kankaria, Chairman, PMJ Jewels.

 

“Akshaya Tritiya is a festival that brings good luck and prosperity home, and we wanted our campaign to reflect that joy. The concept of ‘GB’ or Gold Buying intelligence is something that resonates deeply with our customers. With Superstar Mahesh Babu’s voice guiding the message, we invite everyone to visit PMJ Jewels to start their own journey of building a golden legacy,” Dinesh Kankaria, Managing Director, PMJ Jewels.

 

Celebrate Prosperity with PMJ
In honour of the auspicious occasion of Akshaya Tritiya, PMJ Jewels is showcasing an exquisite range of bridal, diamond, and handcrafted gold jewellery. Customers are invited to explore the latest designs that blend heritage craftsmanship with modern elegance. The “Rajeev’s IQ vs. Suma’s GB” commercial is now airing across all major regional channels and digital platforms. This TVC is directed by Shourya Paruvu, through which PMJ Jewels extends a warm invitation to all to take home Goddess Lakshmi and ensure a lifetime of prosperity.

 

Watch Rajeev’s IQ vs. Suma’s GB | An Akshaya Tritiya Story | PMJ Jewels youtu.be/E85owCupD7g

 

About PMJ Jewels
With a legacy spanning over 60 years, PMJ Jewels is a premier destination for fine jewelry, known for its handcrafted designs and commitment to quality. Serving generations of families, PMJ continues to be a symbol of trust and elegance with 45 stores in India and US.

Business Core Solutions Acquires Techie2Pillar to Scale Enterprise AI Execution

Business Core Solutions (BCS), the world’s first Agentic System Integrator, announced the acquisition of Techie2Pillar, a company specializing in voice and conversational AI.

 

Business Core Solutions acquires Techie2Pillar for AI scaling

 

This move is part of BCS’s plan to strengthen how it delivers AI solutions for enterprises and expand its Agentic Service as a Software (ASaaS) offerings, enabling organizations to move from fragmented automation efforts to more structured, scalable execution models.

 

The acquisition comes after six months of collaboration between the two companies. During this period, Business Core Solutions and Techie2Pillar worked on real business use cases using conversational and AI-driven agents. These engagements demonstrated how AI can move beyond experiments and be used effectively in everyday business operations, particularly in areas where real-time interaction, decision-making, and workflow execution are critical.

 

With this acquisition, Techie2Pillar will be integrated into BCS’ Agentic Service as a Software (ASaaS) portfolio and will form the foundation of Proxyn.ai, a newly established sister company of BCS. This integration brings together Techie2Pillar’s expertise in voice and conversational AI with BCS’ library of 400+ ready-to-deploy agent blueprints, refined across 60+ enterprise environments strengthening BCS’ ability to design and deploy outcome-driven structured and scalable enterprise AI execution.

 

Speaking on the acquisition, Prakash Palani, CTO of BCS, said “Many organizations have strong ideas for AI, but the real challenge lies in executing them consistently at scale. This acquisition strengthens our ability to deliver reliable production-ready AI Solutions. Through Proxyn.ai, we are enabling faster agentic use cases deployment with reduced risk, while our Agentic System Integrator model, supported by platforms like Symphony, Anugal, and deKorvai, ensures governance and scalability across the enterprise.

 

Bharanish, CTO of Techie2Pillar, said, “Our collaboration with BCS has already shown how conversational AI can deliver real business impact. By becoming part of BCS’s ASaaS portfolio, we can now better design and deploy AI systems that integrate smoothly with enterprise tools.”

 

Together, the combined capabilities are intended to help enterprises move from fragmented automation initiatives to structured, agent-driven operations, addressing one of the key challenges in AI adoption, scaling from pilot programs to production systems.

 

 About Business Core Solutions

Business Core Solutions (BCS) is a global enterprise transformation company, recognized as the world’s first Agentic System Integrator. Founded in 2014, the company operates across the United States, Europe, the Middle East, Australia, and India, providing services across enterprise ecosystems including SAP, Salesforce, OpenText, AI/ML, Agentic Orchestration, Cloud, and Data Analytics.

 

These capabilities are complemented by its platforms, Symphony for orchestration, Anugal for identity governance, and deKorvai for data intelligence, which enable control, coordination, and visibility across enterprise systems. BCS supports organizations in improving execution efficiency, reducing operational complexity, and delivering consistent outcomes across processes.

 

 For more information, visit www.businesscoresolutions.com

Happiest Health Expands Dental Care Portfolio with Second Happiest Pearls Dental Clinic in Whitefield, Bangalore

Happiest Health, an integrated “Healthcare & Wellness Enterprise,” has launched its second Happiest Pearls Dental Clinic in Bengaluru at Miraya Rose Complex, Whitefield. This further strengthens Happiest Health’s presence in one of the city’s fastest-growing residential and commercial hubs. Designed as a 4,500 sq. ft. facility, the clinic brings together advanced dental technology, experienced clinicians, and an Atithi-first approach to deliver comprehensive, high-quality oral care. Led by Dr. Vikram Shetty and guided by senior specialists Dr. Achuth M. Baliga, Medical Director, Happiest Pearls, and Dr. Samuel Shadrack Surender, Deputy Medical Director, Happiest Pearls, the clinic is equipped with five dental chairs and a CBCT (Cone Beam Computed Tomography) machine, enabling precise diagnostics and end-to-end treatment under one roof.

 

Happiest Pearls Whitefield

 

The clinic offers a comprehensive range of services, including preventive and pediatric dentistry, restorative and prosthetic treatments, aligners, orthodontic treatment, dental implants, oral surgery, as well as laser-assisted procedures—ensuring atithis have access to holistic and specialized care within a single, integrated setting. Built with a strong focus on comfort, efficiency, and clinical precision, the facility integrates digital workflows and high-end equipment to deliver seamless care, from routine check-ups to advanced surgical procedures. The emphasis on stringent infection control, sterilization, and global asepsis protocols ensures a safe and reliable environment for atithis. The launch comes amid rising awareness around oral health and increasing demand for high-quality outpatient dental services in urban India, particularly in rapidly developing localities like Whitefield.

 

Dr. Vikram Shetty, BDS, MDS in Conservative Dentistry and Endodontics, Unit Head-Whitefield, Happiest Pearls, said, “As a clinician, my focus is on delivering precise, efficient, and comfortable treatments tailored to each atithi’s needs. This new facility allows us to combine advanced technology with a personalized approach, ensuring better outcomes and a significantly improved atithi experience.”

 

Dr. Achuth M. Baliga, Medical Director, Happiest Pearls, said, “At Happiest Pearls, we are committed to clinical excellence rooted in decades of experience. Our approach integrates surgical precision with long-term oral health outcomes, ensuring that every treatment is both functionally robust and aesthetically refined.”

 

Ashok Soota, Chairman & Chief Strategy Officer, Happiest Health, said, “At Happiest Health, we are focused on building a trusted healthcare network that combines compassion with cutting-edge innovation. The launch of our second dental clinic marks an important step in making world-class care more accessible.”

 

Davis Karedan, Co-Chairman & COO, Happiest Health, said, “With every new center, we are deepening our commitment to atithi-centric care and operational excellence. This clinic reflects our focus on quality, consistency, and creating a welcoming healthcare experience that atithi can trust.”

 

With this launch, Happiest Health continues to expand its integrated healthcare model, where oral health is positioned as a critical component of overall wellness. The company plans to further scale its dental network with additional clinics across India, reinforcing its commitment to accessible, high-quality healthcare delivery.

 

About Happiest Health

Happiest Health is an integrated “Healthcare & Wellness Enterprise” promoted by Ashok Soota. We are committed to improving health through better knowledge, state-of-the-art diagnostics, wellness centers, and clinics in a unique away-from-the-hospital model.

 

The business divisions of Happiest Health comprise Knowledge, Diagnostics, Healthcare Services and Wellness. The Knowledge business is already a global leader by virtue of its much-acclaimed Happiest Health magazine, free daily Healthzine, podcasts, videos, and impactful health summits. Diagnostics provides routine blood tests and specialized tests in Bangalore.

 

The Healthcare services (HCS) business specializes in multiple specialities. We currently offer Dental and Orthopaedic services. We will soon offer ENT, Ophthalmology, Paediatrics, Obesity & Weight management, Urology, and other disciplines.

 

The Wellness business too has a range of clinics including Ayurveda, Mental health, Body Dynamics, and Physiotherapy.

 

Our mission at Happiest Health is to inspire everyone to “embrace wellness” as a way of life.

From Intent to Action: IncluEd Shiksha Samvaad Puts Practical Inclusion at the Centre of India's Classrooms

In a country where over 2.1 million Children With Special Needs (CWSN) are enrolled in schools, yet account for just 0.86% of total enrolment, a fundamental question continues to persist: what does inclusion actually look like inside a classroom?

 

At the IncluEd Shiksha Samvaad held on April 13, 2026, in New Delhi, that question moved from rhetoric to reality.

 

Education Leaders at IncluEd Shiksha Samvaad in New Delhi launch the Micro Improvement Compendium

 

Hosted by Sol’s ARC in collaboration with Shikshagraha, Peepul, and Bachpan Manao, the one-day convening brought together over 125 participants from government, education systems, civil society, and schools, with a clear focus: move beyond intent and enable action on inclusive education.

 

While India’s policy frameworks, from the National Education Policy (NEP) to the Rights of Persons with Disabilities (RPwD) Act, underscore inclusion, the challenge remains deeply operational. Children are often present in classrooms but not meaningfully participating. Gender disparities persist, with 57% of enrolled CWSN being boys and 42% girls, pointing to deeper structural and social barriers.

 

“When only 12% of CWSN make it from Grade 1 to Grade 12, we are not looking at a dropout crisis — we are looking at a belonging crisis. A Viksit Bharat that counts on its demographic dividend cannot afford to lose entire categories of children before they ever reach their potential. Inclusive classrooms are not a welfare measure; they are the foundation of a truly future-ready India,” said Khushboo Awasthi, Co-founder of ShikshaLokam and Weaver of the Shikshagraha movement.

 

At the heart of the convening was the launch of the Micro Improvement Project and its accompanying Micro Improvement Compendium – a guidebook designed to make inclusion practical, immediate, and scalable. The compendium brings together 50 classroom practices drawn from 11 schools across 6 cities, further informed by work across states such as Uttar Pradesh, Tamil Nadu, and Daman & Diu. From peer buddy systems and visual routines to inclusive school events and home-school communication tools, the practices are designed to be low-cost, adaptable, and implementable within existing classroom realities.

 

“We believe inclusion is not just about intent, but about ensuring every tool is free, accessible, and within everyone’s reach,” said Sonali Saini, founder of Sol’s ARC.

 

Released as a digital public good, the guidebook is freely available for educators and systems to adopt and adapt, with the larger goal of embedding inclusion into everyday school practice rather than treating it as a specialised intervention.

 

“The burden of inclusion should never rest on the child; the responsibility lies with the system to adapt. True inclusion is measured not by how much a learner adjusts, but by how much our pedagogy and institutional design evolve to meet them,” said Kruti Bharucha, Founder & CEO, Peepul. On Peepul’s commitment to creating inclusive learning spaces, she further added, “We are determined to shift classroom practices across the country, ensuring that every learner, regardless of their starting point, has a system that is designed to help them thrive.”

 

The initiative builds on the growing momentum of the Shikshagraha movement, which has demonstrated how small, localised actions can scale across systems, with over 13.7 lakh micro-improvements initiated, 3.5 lakh leaders driving change, and more than 1.76 lakh schools participating across 12 states and 250 districts. This signals a shift from isolated pilots to ecosystem-driven change.

 

The Samvaad itself was designed as an immersive, practice-led experience. Participants engaged with interactive workshops, including a sign language session, experience zones showcasing inclusive practices, and panel discussions featuring policymakers, educators, and individuals with lived experience. The emphasis throughout was on making inclusion tangible, actionable, and replicable across contexts.

 

“Inclusion is simply about every child feeling wanted, heard, and that they belong. A teacher must be a keen observer and a collaborator: asking whether a child can see the board, hear the instruction, and feel that they matter. Inclusion is not only about ramps and toilets; it is about the moment a child looks up and feels seen — because the child who feels they belong today becomes a confident learner tomorrow. That is the true power of the teacher,” said Dr. Sharad Sinha, Head, Department of Teacher Education, National Council of Educational Research and Training.

 

Beyond the event, the Micro Improvement Project will be scaled through state-level workshops, partner networks, and digital platforms, alongside integration with tools like the IncluEd chatbot to provide teachers with contextual, on-demand support. The guidebook will continue to evolve based on classroom feedback, building towards a living repository of inclusive practices.

 

The discussions also surfaced deeper systemic challenges from gaps between RTE and RPwD provisions to benchmark disability thresholds that leave many children unsupported, and the everyday reality of teachers navigating inclusion without adequate tools or training. Yet, the convening reinforced a central insight: meaningful change does not always require large reforms; it can begin with small, intentional shifts in everyday practice.

 

“The challenge of building an inclusive, future-ready education system is too complex for any one actor to solve alone. Many organisations are already creating powerful solutions — but often in isolation. Shikshagraha brings these efforts together as a collective force, so we can share, learn, and build beyond what any one of us can do individually. That is how real, systemic change happens — and we are thrilled to have Sol’s ARC as a partner in this movement,” Awasthi added.

 

As the event concluded with a collective pledge – “I accept, I involve, I include,” the message was clear: inclusion in education cannot be delivered top-down. It must be owned, practiced, and sustained by the ecosystem.

 

And sometimes, that shift begins with just one small change.

 

About IncluEd

IncluEd is a platform that brings together diverse stakeholders across the education ecosystem to drive conversations and action on inclusive education.

 

About Sol’s ARC

Sol’s ARC works towards building inclusive education systems by enabling schools and educators with practical, accessible solutions for diverse learners.

 

About Peepul

Peepul is an education-focused non-profit dedicated to transforming public school systems in India. Partnering with governments to deliver impact at scale, Peepul currently reaches nearly 5 million students and 60,000+ teachers across 50,000+ schools in Delhi and Madhya Pradesh.

 

Beyond academic excellence, Peepul reimagines the classroom as a safe, equitable, and future-ready environment where no child is left behind. Through its “Exemplar” school model, the organisation has institutionalised specialised support via Enrichment Rooms and dedicated Special Educators, empowering all stakeholders to build teacher capacity for neurodiversity and integrating robust child protection protocols and strategic mental health partnerships.

 

About Shikshagraha

Shikshagraha is a people-powered movement to improve all 1 million public schools in India, so that every child experiences enriching learning and is ready for the future.

 

Real change begins with the child at the centre — their learning, confidence, well-being, and aspirations, and with those closest to the child. The movement enables parents, women and youth to demand and support quality education, and equips teachers, school leaders, and officials with tools for micro-improvements towards systemic change.

 

Currently, 40+ civil society, industry and philanthropic partners in the Shikshagraha network are collectively strengthening 1,17,000+ schools across 47 districts across 14 states & UTs. This includes enabling education leaders to lead need-based school improvements and amplifying women, youth and community participation in the public education system.

 

Shikshagraha works towards improving schools where the need is greatest, supports leadership on the ground, and shifts the norms that hold education back. Through visible practice change and collective action by communities, governments, civil society, and markets, it reimagines what public schools can and must deliver.

 

Visit shikshagraha.org for more details.