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Biesse Showcases Revolutionary Woodworking Tech at INDIAWOOD 2025; Strengthens ‘New Biesse’ Mandate

Biesse, a global leader in the design and manufacture of integrated lines and machines for processing wood, glass, stone, plastic, and composite materials, will make a significant impact at INDIAWOOD2025, the leading trade fair for woodworking and furniture manufacturing. The event will be held from March 6 to March 9, 2025, at the India Expo Mart & Centre (IEML) in Greater Noida, Delhi NCR.

Biesse displays its latest edge-banding innovations, including the Rover Edge series, at INDIAWOOD 2025

Building on its extensive background in the woodworking sector, Biesse India is set to unveil its latest tech advancements in wood processing technology. As part of its evolution, the company will strengthen the ‘New Biesse’ mandate under the ‘Wonder’ identity, emphasizing Smart Automation and Sustainable Manufacturing. This transformation signifies Biesse as a multi-material solution provider, committed to delivering the most suitable solutions to clients, enabling them to unleash the potential within any material.

At INDIAWOOD 2025, Biesse India will highlight cutting-edge technologies, including:

  • Edge banding Machines with NC Controls: Enhancing precision and automation for superior finishing.

  • 5-axis CNC Machines: Enabling complex machining with high accuracy.

  • SOPHIA IoT Platform: Providing real-time monitoring for predictive maintenance and optimized performance.

  • Other Machines from the Rover range:

  • Rover Cut Go

  • Rover Multi Go

  • Rover Multi Up

The key highlight of Biesse’s showcase will be machines designed and manufactured in India, underscoring the company’s commitment to “Viksit Bharat.” This includes the “Make in India” Edge banding machines, Rover Edge Go SP A13 and Rover Edge Go SP A14, which have garnered significant acclaim for their advanced automation features.

Speaking about the event, Sayeed Ahmed, CEO, Biesse India, said, “Biesse is strengthening India’s position as a global hub for advanced woodworking solutions. Biesse in India is now also equipped with a spare-parts hub catering to the entire APAC region not only for the machines made in India but also for the machines made in Italy. It is providing technical training to its subsidiaries and also providing global hotline support to all English-speaking nations. We are excited to be at Indiawood 2025. All machines on display are proudly designed and manufactured in India. Our comprehensive range of solutions supports small-scale manufacturers and large enterprises, driving innovation and competitiveness in the Indian furniture industry. With approximately 85% of its units exported to over 75 countries, Biesse India has become a strategic location for the Biesse Group.”

Biesse India’s expansion caters to the increasing demand in tier two and three cities for better furniture, kitchen designs, cabinets, and wardrobes, driving the industry towards improved technology and higher output. With its large manufacturing plant in India, Biesse is not only developing advanced products for the local market but also exporting them globally.

The company is investing in upskilling by establishing training centers and offering solutions that demonstrate return on investment (ROI) for furniture industry entrepreneurs. By providing high-value products made using advanced technology, the aim is to decrease reliance on imported premium furniture and position India as a global exporter of technological products.

The Indian woodworking market is projected to experience significant growth, reaching USD 16.07 billion in 2025 and USD 24.47 billion by 2030. This growth is driven by rapid urbanization and ongoing economic growth, and it is projected to grow at a CAGR of 10.2%. Biesse in India is poised to play a pivotal role in this growth, expanding its manufacturing capabilities and global reach to deliver comprehensive solutions and elevate industry standards. With state-of-the-art facilities, Biesse Indias manufacturing units are strategically located to meet the demands of countries in the Asia-Pacific region and beyond.

Visit Biesse India at Hall 15, Stall Q108, INDIAWOOD 2025 to experience the future of woodworking technology.

About Biesse Group

Biesse is a globally recognized company specializing in the manufacturing of integrated lines and machines for processing wood, glass, stone, plastic, composite materials, and future materials. Established in Italy in 1969 and listed on the Euronext STAR segment of the Italian Stock Exchange, Biesse supports the business evolution of its clients across the furniture, housing and construction, automotive, and aerospace industries.

Currently, approximately 80% of Biesses consolidated revenue is derived from international markets, facilitated by a growing global network that includes four manufacturing campuses and over 30 showrooms, reaching more than 160 countries.

Thanks to our expertise embodied by 4,200 employees, Biesse empowers industry-leading companies and prestigious names in Italian and international design to unleash the potential of any material.

Protein Day 2025 Calls for Smarter Protein Consumption with the #RightWayToProtein

On World Protein Day 2025, Right to Protein, now in its 6th year announced its theme for 2025 to be #RightWayToProtein. This year’s campaign focuses on educating people to make informed, balanced, and sustainable protein choices to enhance health and well-being.

Protein Day 2025

The Right to Protein initiative, powered by the U.S. Soybean Export Council (USSEC), has been a leading force in raising awareness about adequate protein consumption in India. And with each passing year, it has evolved to now become a global call to action, expanding its reach across South Asia.

The focus this year remains largely on ensuring both the right quality and quantity of protein for all. While progress has been made in addressing protein sufficiency over the past few years, the conversation now shifts to ensuring that quality protein is accessible to everyone. What lies at the core of the Right to Protein initiative is its commitment to fueling South Asia by promoting sustainable, nutrient-dense protein solutions across the region.

Manan Vora, Orthopedic Surgeon, Health & Longevity Educator, emphasized the importance of understanding protein quality, “While the world continues to understand the importance of a balanced meal and a protein sufficient diet, what continues to exist as a core problem is people not understanding that not all protein is created equal. Hence, it is essential for individuals to not only meet their daily protein requirements but also to focus on high-quality, diverse sources of protein that are sustainable and beneficial for long-term health.“

“At U.S Soy, we have always remained committed to meeting the ever-growing nutrition demand worldwide. And this year, through #RightWayToProtein, our aim is to bridge the knowledge gap around protein and inspire consumers to make informed dietary choices. Whether plant-based or animal-based, the right mix of protein sources can play a transformative role in improving overall nutrition and well-being. This year, through The Right to Protein we also want to emphasize quality protein and its accessibility for all,” said,Deeba Giannoulis, Regional Head of Corporate Affairs SAASSA at the U.S. Soybean Export Council (USSEC).

Siddharth Ramasubramanian, CEO & Founder, Hello Tempayy, said, “At Hello Tempayy, the right way to protein starts with offering protein choices that can be incorporated into one’s daily life. Easy to cook, versatile and affordable are key elements to adoption. Tempeh is a new category and easy access for vegetarians who severely lack protein options. With #RightWayToProtein we are building awareness and driving category adoption. We believe protein consumption in India is going to exponentially grow resulting in healthier, stronger nation.”

In line with the same, SuperYou, a protein food and supplements brand co-founded by Bollywood actor Ranveer Singh and Nikunj Biyani, said, “We believe protein is for everyone-not just athletes or fitness enthusiasts, but also everyday hustlers, busy parents, students with jam-packed schedules, and yes, even the occasional weekend warriors. But let’s be real-choosing healthier options can feel anything but easy, affordable, or fun. The goal at SuperYou is to simplify healthier choices, ensuring that protein-rich foods fit seamlessly into modern lifestyles.”

As part of our commitment to spread awareness about the importance of quality protein and its accessibility, hampers have been sent to industry specialists in the food and nutrition space, journalists, influencers, and nutritionists. These hampers included products from brands like SuperYou, Hello Tempayy, Whole Truth Foods, and GoodDot.

Right to Protein is all set to celebrate World Protein Day on February 27, 2025, and through the theme of #RightWayToProtein we urge and encourage everyone to join The Right to Protein initiative or a better, sustainable and healthier life. Follow us on our social media to be part of the conversations! Stay connected on Instagram @RightToProteinSouthAsia and Facebook Right To Protein South Asia and LinkedIn at Right to Protein South Asia. Let’s make #RightWaytoProtein the global standard for good health.

About Right to Protein
Right to Protein is an awareness initiative, powered by USSEC, to educate consumers on the importance of adequate protein consumption, growing the category across regions. #RightToProtein as a community and a conversation is building knowledge on different types of protein food & feed sources, to meet larger nutritional goals.

Since its launch in 2019, the Right to Protein campaign has transcended borders, expanding its footprint to several other countries and spreading the message of role of protein in nutrition security.

Sattva Consulting and StepChange Forge Strategic Partnership to Revolutionise ESG Data Utilisation

Sattva Consulting, a global impact consulting firm renowned for its deep expertise in driving societal impact at scale, has announced a strategic partnership with StepChange, a cutting-edge climate-tech enterprise SaaS platform. This collaboration is designed to empower organisations across India to unlock the full strategic potential of their Environmental, Social, and Governance (ESG) data, drive long-term value creation, and accelerate their journey toward ambitious Net Zero targets.

In today’s dynamic ESG landscape, corporate sustainability is a critical business and regulatory imperative. This partnership comes at a pivotal moment, offering a comprehensive solution that combines robust data collection, transformative technology for precise ESG analysis and reporting, and deep expertise to convert insights into actionable, tailored strategies for improved sustainability performance.

“Our partnership with StepChange is a testament to our commitment to bridging the gap between sustainability vision and real-world implementation,” said Srikrishna Sridhar Murthy, Co-founder and CEO of Sattva Consulting. “At Sattva, we have built a strong foundation of expertise in addressing a wide range of sustainability challenges while driving societal impact. By joining forces with StepChange, whose innovative platform perfectly complements our strengths, we are poised to empower companies to design and implement effective ESG strategies. This collaboration will not only benefit individual enterprises but also contribute to creating a more resilient and sustainable ecosystem in India.”

“StepChange is driven by the vision of harnessing technology to unlock the full potential of ESG,” said Ankit Jain, Co-Founder and CEO of StepChange. “Our partnership with Sattva marks a significant step forward in this journey. By integrating our science-backed platform with Sattvas extensive industry expertise, we are creating a powerful synergy that enables businesses to navigate the complexities of sustainability with clarity and precision. This partnership is about empowering organizations to leverage their ESG initiatives as a catalyst for strategic growth and long-term value creation.”

ESG is increasingly emerging as a key growth accelerator for Indian companies. As businesses embed sustainability into their core strategies, they are tapping into new market opportunities and attracting investments-factors that are strengthening their competitive edge in an evolving regulatory landscape. Through this strategic alliance, enterprises can expect significant, measurable impact. By implementing tailored ESG strategies, organisations will be well-positioned to reduce emissions, capitalise on emerging opportunities, and drive long-term value creation in today’s sustainability-focused global economy.

About Sattva Consulting

Sattva is a global impact consulting firm originating from India. Since 2009 we have been engaging with communities, businesses and governments to achieve societal impact at scale. Our ESG Advisory engages with corporates, investors, development finance institutions and start-ups to help them achieve their ESG & climate goals by minimising risk and maximising impact in their investments and operations. Our expertise includes ESG reporting, benchmarking, ESDDs, value chain and portfolio assessment, and setting up ESG management systems. For more information, please visit: www.sattva.co.in.

About StepChange

StepChange is an enterprise sustainability platform that caters to enterprises and the financial institutions (BFSI) industry by providing science-based tools to measure, report, and improve their sustainability performance across a variety of ESG and climate metrics. With accreditations from the Global Reporting Initiative (GRI), the IFRS Foundation, and the Partnership for Carbon Accounting Financials (PCAF), and a growing global presence, the integrated ecosystem of StepChange sustainability solutions supports enterprises ad financial institutions worldwide in navigating the complexities of sustainability, fostering transparency, and driving positive climate change. Discover how StepChange can accelerate your sustainability journey: www.stepchange.earth.

Group 108 to Host Runathon “Group 108 10K Run” at Grandthum, Greater Noida West on March 2

Group 108, NCR’s leading real estate developer, is all set to host its first-ever Runathon, “Group 108 10K Run”, a fitness event designed for runners on March 2, 2025 at Grandthum, Greater Noida West. This exciting event will feature three categories-10 km, 5 km, and 3 km-to encourage individuals of all ages and fitness levels to come together and engage in a meaningful pursuit of health and well-being. Through this initiative, Group 108 aims to promote wellness, fitness, and a holistic approach to living. Group 108 in association with the Nefowa Foundation, aims to amplify the events impact and foster a sense of collective responsibility toward promoting health and fitness.

Group 108 “10k Run”

Dr. Amish Bhutani, Managing Director, Group 108, said, “Runathon – Group 108 10k Run, is an initiative to promote a balanced lifestyle that integrates physical, mental, and emotional well-being. By organizing this event, Group 108 hopes to inspire participants to take charge of their fitness journey and contribute to creating a culture of wellness in the community. We look forward to enthusiastic participation and aim to make this an annual tradition that promotes fitness and camaraderie in the region.”

All registered participants will enjoy an array of exciting elements, including a premium running T-shirt, on-route hydration and energy drinks, post-run refreshments and medals with online certificates to commemorate their achievements. The event will also ensure medical support and safety assistance throughout, along with professional photography and videography to capture memorable moments. To add to the excitement, fun-filled activities will keep the energy high, making it a truly engaging and rewarding experience for all.

The Runathon “Group 108 10K Run” is more than just a race-it is a reflection of the companys broader commitment to creating spaces that promote sustainable living and community well-being. With a focus on delivering quality and integrity, Group 108 strives to build not just structures, but thriving environments where people can live, work, and grow in harmony.

Shriram Finance Earns Great Place To Work Certification, Again – A Testament to Its People-First Culture

Shriram Finance Limited (SFL), the flagship company of the Shriram Group, has received the Great Place To Work Certification™ for the second consecutive year, reaffirming its commitment to a people-first culture. The recognition highlights SFL’s efforts in fostering trust, pride, and collaboration among employees, driving both individual growth and business excellence.

Shriram Finance Earns Great Place To Work Certification, again – A Testament to Its People-First Culture

SFL underwent a comprehensive two-phase evaluation process including the Great Place To Work Trust Index™ Employee Survey and an in-depth culture audit. The results underscore its strong focus on employee empowerment, stability, and career progression.

Mr. YS Chakravarti, MD & CEO of Shriram Finance, said, “Being recognized as a Great Place to Work again is a testimonial of our commitment to a culture of trust and growth. Our people are at the core of everything we do. At Shriram Finance, we are not just growing our business but also uplifting thousands of families by providing financial stability and career growth opportunities.“

SFL operates 3,196 branches and an employee strength of 79,405 servicing nearly 94.36 lakhs of customers.

Great Place To Work assesses over 5 million employees across 25+ industries in India annually. Since 1992, its research covering 100 million employees across 170+ countries annually, has highlighted Trust, Pride, and Camaraderie as key workplace elements. Its recognition helps companies attract talent, enhance performance, and foster employee well-being.

As SFL expands, it remains dedicated to nurturing talent, fostering leadership, and setting new benchmarks in workplace culture within the financial sector.

About Shriram Finance Limited

Shriram Finance Limited is the flagship company of the Shriram group which has significant presence in Consumer Finance, Life Insurance, General Insurance, Stock Broking and Distribution businesses. Shriram Finance Limited is one of India’s largest retail asset financing Non-Banking Finance Companies (NBFC) with Assets under Management (AUM) above Rs. 2.54 trillion. Established in 1979, Shriram Finance is a holistic finance provider catering to the needs of Small Road Transport Operators and small business owners and is a leader in organised financing of pre-owned commercial vehicles and two wheelers. It has vertically integrated business model and offers financing number of products which include passenger commercial vehicles, loans to micro and small and medium enterprises (MSMEs), tractors & farm equipment, gold, personal loans and working capital loans etc. Over last 45 years, it has developed strong competencies in the areas of loan origination, valuation of pre-owned commercial vehicles and other assets, and collections. It has a pan India presence with network of 3,196 branches and an employee strength of 79,405 servicing to 94.36 lakhs of customers.

More Savings, Better Coverage: How Budget 2025-26 Puts More Money in Your Pocket & Expands Insurance for All

The Union Budget 2025-26 has made bold moves in reshaping India’s insurance sector and income tax regime, ensuring broader financial inclusion, economic growth, and relief for individuals and businesses alike. With an ambitious push towards ‘Insurance for All by 2047’, the government is not just tweaking policies but laying the foundation for a stronger, more resilient financial ecosystem.

Sanjiv Bajaj, Jt. Chairman & MD, BajajCapital

Here’s a deep dive into the biggest takeaways from the budget-and why they matter to you.

Insurance Sector Reforms: A Giant Leap Toward Inclusion

For years, India’s insurance penetration has lagged behind global standards. This year’s budget takes a transformative approach to change that, especially in rural areas and microinsurance markets.

1. Bigger Foreign Investments in Insurance: The government has increased the Foreign Direct Investment (FDI) limit in the insurance sector from 74% to 100%, ensuring greater capital inflow, innovation, and competitive pricing in the industry. This move is expected to attract billions in foreign investment, strengthening the Indian insurance market.

2. Massive Tax Benefits for Micro & Rural Insurance: To make insurance more affordable and accessible, the budget introduces tax exemptions and GST cuts:

  • 100% Tax Deduction on premium income for insurers offering microinsurance (Rs. 2 lakh cover or below) in rural areas

  • GST Slashed to 0% for small-ticket life, health, and general insurance policies in rural regions (previously 18%)

  • Higher Tax Deductions for Rural Policyholders:

  • Additional Rs. 50,000 deduction under Section 80C for policyholders in rural areas

  • Rs. 25,000 extra deduction under Section 80D for health insurance

3. Direct Government Subsidies to Reduce Premiums: The government is taking bold steps to financially support policyholders:

  • Viability Gap Funding (VGF): Government will cover 30-50% of premium costs for life, health, and crop insurance

  • Interest-Free Loans: Insurers expanding to rural India can avail 0% interest loans

  • Premium Support for New Policyholders: First-time microinsurance buyers will receive Rs. 1,500 as a government subsidy per policy

4. Revamped & New Government Insurance Schemes: Major insurance programs have expanded their coverage:

  • PM Jeevan Jyoti Bima Yojana (PMJJBY) & PM Suraksha Bima Yojana (PMSBY):

  • Premium slashed by 20% for Below Poverty Line (BPL) families

  • Coverage increased from Rs. 2 lakh to Rs. 3 lakh

  • Kisan Suraksha Bima Yojana (NEW): Life & health insurance for farmers at subsidized rates

  • Crop Insurance Expansion (PMFBY): 60% premium subsidy for small & marginal farmers, now covering post-harvest losses due to climate change

5. Digital & Distribution Boost for Rural Insurance: Technology is being leveraged to bridge the insurance gap:

  • ‘One-Stop Digital Insurance Platform’ for easy access & claim processing

  • Common Service Centers (CSCs) to serve as rural insurance enrollment hubs

  • Higher Commission for Rural Insurance Agents (30% increase) to drive deeper market penetration

6. Special Focus on Women & Gig Workers

  • Mahatma Gandhi Women Insurance Scheme: Rs. 5 lakh life & health cover for self-help group (SHG) members

  • Interest-Free Microloans for women buying insurance

  • Gig Workers’ Insurance: Delivery agents, drivers, and farm laborers to receive government-backed accident & life insurance

The Expected Impact

  • Insurance penetration to rise from 25% to 50% in rural India by 2030

  • Lower insurance costs for individuals, farmers, and small businesses

  • Stronger financial security against health, accident, and livelihood risks

Income Tax Reforms: More Money In Your Pocket

This year’s budget puts more cash in the hands of individuals and businesses, simplifying the tax system while offering major relief to the middle class and MSMEs.

1. Revised Tax Slabs: Lower Rates for Higher Savings

The government has slashed tax rates, offering much-needed relief to taxpayers.

Income Range (Rs.)

Old Tax Rate

New Tax Rate (2025-26)

0 – 3 lakh

Nil

Nil

3 – 7 lakh

5%

5% (with rebate u/s 87A)

7 – 10 lakh

10%

10%

10 – 15 lakh

15%

12.5% (reduced)

15 – 20 lakh

20%

18% (reduced)

Above 20 lakh

30%

25% (reduced)

  • Effectively, income up to Rs. 7 lakh remains tax-free under the new tax regime.

  • Middle-class earners will save significantly with these rate cuts.

2. Standard Deduction & Tax Rebates Increased

  • Standard Deduction for Salaried Individuals increased to Rs. 60,000 (was Rs. 50,000)

  • Rebate u/s 87A increased to Rs. 7 lakh (was Rs. 5 lakh)

3. Relief for Home Buyers & Renters

  • HRA Deduction increased by 25% for salaried employees

  • Interest Deduction on Home Loan (Section 24B) raised to Rs. 3 lakh (was Rs. 2 lakh)

4. Major Benefits for Startups & MSMEs

  • Corporate tax rate for new MSMEs reduced to 15% (was 22%)

  • Tax holiday for startups extended till 2027

5. Digital Taxation & Compliance Made Easier

  • No penalties on minor GST filing errors for small businesses

  • Tax Refund Processing within 15 days for online IT returns

  • Faceless Tax Assessment further simplified

The Big Picture: Why This Budget is a Game Changer

This year’s budget is not just about policy changes-it’s about empowering millions of Indians.

  • Lower tax burden means more disposable income for individuals

  • Affordable insurance ensures financial protection for rural India

  • MSMEs & startups get major tax relief, fueling entrepreneurship

  • Simplified tax processes make compliance easier for businesses

This is not just a budget-it’s a blueprint for a financially stronger, more inclusive India.

Axis Max Life Insurance Celebrates Trust and Life Advisor Excellence with ‘Bharose ka Tour’

Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd., (“Axis Max Life“/ “Company“) has undertaken a nationwide Life Advisor-led customer engagement initiative, the “Bharose Ka Tour“. This unique celebration of trust and financial empowerment emphasizes Axis Max Life Insurance’s commitment to building meaningful connections with communities while recognizing the vital contributions of its top-performing advisors. The bus tour undertaken in three phases began in three major cities – Chandigarh, Lucknow, and Chennai on November 20, 2024, and expanded to Mumbai and Kolkata on November 28, 2024, followed by the Delhi and Noida leg on February 21, 2025. The tour engaged communities, recognized outstanding advisors, and educated the public on the role of life insurance in securing financial futures.

https://www.newsvoir.com/images/article/image1/31233_ALIL_image.jpg

Axis Max Life Insurance celebrates Trust and Life Advisor Excellence with ‘Bharose ka Tour’

The initiative underscored the pivotal role of Axis Max Life Insurance’s advisors in expanding life insurance reach across the country, who have driven 33% agency growth* to ₹723 crores* and expanded the advisor base to 1.2 lakh*, marking a 38% increase* in FY24. Their efforts have also contributed to an 89.3% persistency ratio* – clear indicators of their ability to deliver trust and long-term value. The ‘Bharose Ka Tour’ celebrated these advisor achievements and featured interactive sessions with Axis Max Life Insurance’s top management and advisors, celebrating the ‘Bharosa Champions,’ who stand out for their professionalism and commitment to building trust-based client relationships.

Sumit Madan, Chief Distribution Officer, Axis Max Life Insurance, remarked, “The ‘Bharose Ka Tour’ celebrated the lasting relationships we’ve nurtured with our customers and life advisors over the past two decades. With ₹150,836 crores* in assets under management and a sum assured of ₹1,779,409 crores, these achievements reflect the strong Bharosa of our customers, built on the exceptional expertise and dedication of Axis Max Life Insurance Advisors, who deliver comprehensive financial security with unwavering commitment. By engaging with communities, the tour highlighted life insurance as a foundation of resilience and peace of mind, extending protection to our diverse customer segments.”

At each stop across seven cities, top Life Advisors shared inspiring stories of their impact on clients’ lives, showcasing the transformative role of life insurance in fostering financial resilience. Day-long events at key Axis Max Life Insurance branches enabled attendees to engage with advisors and leaders, gaining insights into the company’s diverse offerings and their importance in financial security. The tour highlighted marquee advisors as Bharosa ambassadors, whose inspiring stories served as testimonials to the importance of trust, empathy, and professionalism in life insurance as a critical tool for peace of mind and long-term financial stability.

With 460 branches nation-wide, Axis Max Life Insurance continues to extend its footprint to serve more communities, aligning with the Insurance Regulatory and Development Authority of India’s (IRDAI) vision to achieve ‘Insurance for All’ by 2047. Coinciding with the impactful Super Customer Week, the ‘Bharose Ka Tour’ amplified Axis Max Life Insurance’s engagement with customers and advisors, creating deeper connections rooted in trust and resilience. This activation also supported the Aarohan initiative by expanding Axis Max Life Insurances distribution footprint. By helping increase life advisor recruitment, the tour helped build a robust network that reaches new and underserved demographics across India, reinforcing Axis Max Life Insurance’s promise to stand by its customers and advisors at every step of their financial journey.

About Axis Max Life Insurance Limited
Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com.

* As per public disclosures

One Electric to Launch New Model KRIDN X in April 2025 , a Perfect City Motorcycle

One Electric today announced the launch of the KRIDN X, their new model for the commuter motorcycle market, aimed at both urban and rural commuters.

KRIDN X

Built on six years of experience, KRIDN X is the result of over 2,000 vehicles running across multiple countries in Africa and India, accumulating millions of kilometres of real-world data.

Gaurav Uppal, CEO One Electric, shares, “Our past experience in successfully running our electric motorcycles across varied road conditions, driving habits, geographies and use cases, led us to the development of KRIDN X. While our flagship model, KRIDN, met all expectations and requirements of the riders, we realized that three important factors will be required to scale operations to a larger level globally. Quality, Affordability and Range.

The mass market requires a more affordable motorcycle, with the option for extended range of up to 200 Km per day, without the need for charging or battery swapping. This is to be delivered with the same high torque and build quality.”

CTO One Electric Abhijeet Shah further adds, “KRIDN X was specifically developed to achieve the 3 objectives of Quality, Price and Range. Over the last 2 years of development, we worked extensively with top OE suppliers to get the best quality components at a more affordable price point. We are proud to say that we have achieved 100% Localisation of our bike. This has made it possible for us to offer warranty of upto 4 years and 60,000 Kms.

The market has now understood and accepted the advantages an EV over ICE vehicles, and the data shows that the EV scooter segment has now reached almost 20% of the total scooter market. However, the same cannot be said for the EV motorcycle segment which has only around 1% market penetration, as there are no products which cater to the specific needs of this market segment. We see this gap as a huge opportunity for our bike and having considered all the requirements of this market have designed the KRIDN X accordingly. Our target is to achieve 30,000 units per month sales in the coming 3 years and become the preferred choice for EV motorcycles in India.”

KRIDN X claims to have high torque, sufficient for heavy load operations of upto 225 Kgs, easily handling the high gradients present in the cities. Even though KRIDN X offers sufficient range for all intra city operations, the company does have provisions for swapping their batteries in case of specific user requirements.

One Electric plans to roll out their electric motorcycle, The KRIDN X, in Delhi NCR & Pune in the first phase in April this year. Thereafter, they will gradually expand their network across the country in a phased manner.

“We believe that having a great product is not enough. Excellent after sales service and easily available, affordable spare parts are equally important for our customers confidence. Our strategy will be to focus on working with select B2B companies, along with limited numbers for direct consumers. Thereafter we will gradually expand operations, while ensuring that all our customers are delighted with their vehicles. We are confident that the KRIDN X will be well received and create a niche for itself,” added Gaurav Uppal.

One Electric Motorcycles was established in 2019, and has various design patents of their two wheelers, which are completely made in India. Other than operations in India and multiple countries in Africa, the company is also evaluating the US, Europe and South East Asian markets in the near future.

contact@oneelectric.in, oneelectric.in.

A Legacy Poured to Perfection: Amrut unveils India’s Oldest & Rarest Single Malt

Amrut’s Expedition launch marks a historic first for India’s alco-bev industry, as Amrut proudly unveils the oldest single malt ever produced in the country-a true masterpiece sculpted by time, patience, and masterful craftsmanship. This extraordinary expression has undergone an unprecedented 15-year maturation period, a feat never witnessed in Indian single malt-making. It first spent eight years in a specially sourced Sherry cask from Europe, cultivating deep, opulent flavors, before transitioning to an ex-Bourbon cask from the United States for an additional seven years, further refining its complexity and depth. With only 75 bottles ever crafted, this release is more than just a single malt-it is a tribute to Amrut’s relentless pursuit of perfection and a defining milestone in India’s single malt heritage. A senior food and single malt critic who has sampled majority of Indian Single Malt expression and has covered the topic extensively critiqued that the “Indian Single Malt category can be broadly classified into two : Amrut and Amrut Inspired” rightfully touting the pioneer tag.

Amrut launches Indias first oldest and the rarest single malt whisky

At first glance, the Expedition packaging exudes the grandeur of a royal heirloom, a treasure reserved for the modern-day monarchs. Crafted to mirror the rarity and grandeur of the single malt within, the packaging of Amrut Expedition stands as a true marvel of design and engineering. Merging metal and wood seamlessly was an intricate challenge-one that took six months of relentless innovation and five prototypes to perfect with designers working round the clock meticulously bringing the outer case to life. Each box is handcrafted and painted, housing individually engraved and numbered bottles, making every unit a unique collector’s piece. The bottle features a distinctive diamond-cut design, adorned with intricate gold engravings that form an elegant bespoke pattern, and houses the precious liquid as it undergoes a voyage to meet its rightful owner. Adding to its exclusivity, a regal silver peg measure, handcrafted by a skilled Bangalore silversmith, accompanies each bottle. Ensuring authenticity, every bottle is embedded with an NFC tag and a bespoke authentication card, narrating the story behind this historic release. A testament to Amrut’s uncompromising commitment to excellence, Expedition is not just India’s oldest single malt-it is also the most exquisitely packaged single malt the country has ever seen.

The global launch of Amrut Expedition is a momentous occasion, spanning key markets across India, the USA, the UK, Europe, Dubai, Singapore, and Australia. Amrut loyalists from across the globe have flown in to witness this historic unveiling, underscoring the brand’s worldwide admiration. With only 75 bottles ever produced, this extraordinary release has already cemented its status as a coveted collector’s item-one that Amrut enthusiasts across the globe are eager to acquire. Expedition’s price tag of over USD 12,000 echoes a twist of destiny moment, as Indian manufacturers were once shunned to be a home of economical and unsophisticated offerings. A single malt of this caliber is not just an indulgence; it is an investment in history, offering a once-in-a-lifetime tasting experience, an heirloom to be passed onto to future generations.

The launch of Amrut Expedition is more than just a historic single malt release-it is a tribute to 75 years of Amrut’s pioneering journey, a voyage that has been nothing short of an expedition in itself. At the heart of this legacy stands Mr. Neelkanth Rao Jagdale, Chairman and Managing Director of Amrut, fondly known as the Father of Indian Single Malt. His unwavering vision, relentless pursuit of excellence, and commitment to putting India on the global single malt map have made this moment possible. This exceptional release is a fitting homage to his contributions, celebrating not just India’s oldest single malt but also the remarkable journey of Amrut over the decades-a journey that began with the foresight and entrepreneurial spirit of its founder, Mr. JN Radha Krishna Rao Jagdale, whose pioneering foundation laid the groundwork for Amrut’s rise as a global icon.

Mr Rakshit N Jagdale (MD – Amrut Distilleries) comments, “Amrut Expedition is more than just a single malt-it is a celebration of our 75-year journey, a testament to our relentless pursuit of excellence started by grandfather, Mr JN RadhaKrishna Rao Jagdale. Aged for 15 years across two exceptional casks, every drop tells a story of heritage and craftsmanship. With only 75 bottles available worldwide, it is a true collector’s piece crafted to near perfection. This launch is also a tribute to my father, Late Mr. Neelkanth Rao Jagdale, whose vision and pioneering spirit put India on the global single malt map. Seeing Amrut reach this milestone is an emotional and proud moment for us. Expedition is not just a single malt-it is history in a bottle.”

Tasting Notes

Colour: Cola

Nose: It is Sherried truffle as the first impression and leading to a very delicate nose with a dose of cane molasses. It is fruity with an alter ego of sherbet complemented with a dose of vanilla pod sitting on the top. It is so velvety and vibrant at 62.8% abv and creates a confusing wood aroma of sandalwood and then the subtle oak is dancing in the background.

Taste: It is chocolate coated sherry and the mid-palate is so delicate and silky. Then there is a sharp contrast of cracked black pepper for a few seconds and the bitter coca emerges to put that off with a marvellous dose of vanilla and dried fruits. It is spectacularly soft and velvety with a layered note of fruit marmalade. The third layer is of subtle oak tone with a bitter cocoa note and is refreshing!

Finish: It is salivating beneath the tongue and with a classic bitter cocoa finish.

The Indian Garage Co. Expands National Presence with New Stores in Hyderabad and Kochi

The Indian Garage Co. (TIGC), India’s leading homegrown fast-fashion brand, is accelerating its offline expansion with the opening of its two new Exclusive Brand Outlets (EBOs) in Hyderabad and one in Kochi. As part of its ambitious mission to open 10 stores in 10 weeks, these openings mark a key milestone in the brand’s efforts to bring a cutting-edge, immersive shopping experience to fashion enthusiasts across India.

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TIGCs new stores feature a curated selection of the latest collections, blending streetwear, trendsetting styles, and Korean-inspired designs for a timeless look

The brand inaugurated its first Hyderabad store in Vanasthalipuram on December 7th, 2024. The 2,300-square-foot outlet received an enthusiastic response, drawing over 1,000 customers on its opening day. Following this, The Indian Garage Co. launched its second Hyderabad store at Sarath City Mall on February 15th, 2025, further solidifying its footprint in the city.

The brand also made its debut in Kerala with the launch of its store at the iconic Lulu Mall in Kochi on December 28th, 2024. This opening marks the brand’s first venture into the state and was attended by notables such as Shibu Philips, Director of Shopping Malls, Lulu Group India, Reema Reji, General Manager, Lulu Malls India, Vishnu R. Nath, General Manager at Lulu Malls Kochi, Sanu S., Marketing Manager, Lulu Malls Kochi, and Alka Dembla, Head of Retail, The Indian Garage Co.

These new stores feature a carefully curated selection of the brand’s latest collections, seamlessly combining streetwear, old-money aesthetics, and Korean-inspired designs. The aim continues to set the tone for trendsetting styles that resonate with fashion-forward Gen-Z customers looking for something fresh and innovative.

This expansion is a part of the brands broader offline strategy, supported by a dedicated 20% budget allocation, with plans for Exclusive Brand Outlet (EBO) sales to contribute to 30% of the brand’s total revenue within the next 3-5 years and aims to reach 100 stores across India with their offline strategy. Through this approach the brand is not only expanding its retail footprint but also providing opportunities for young fashion entrepreneurs to flourish.

Commenting on the expansion, Anant Tanted, Founder & CEO of The Indian Garage Co., stated, “We are delighted to bring The Indian Garage Co.’s distinctive blend of fashion, innovation, and customer-centricity to Hyderabad and Kochi with its EBOs. These launches mark a significant milestone in our journey to make the signature fashion accessible to a wider audience. By creating immersive shopping experiences, we are excited to bring our unique blend of style and innovation to more customers. As we expand our offline presence across India, we remain committed to redefining fashion retail while setting the stage for our entry into international markets.”

Following the Hyderabad and Kochi launches, the brand plans to open new stores in key cities like Lucknow, Pune, two new stores in Bengaluru & Kochi respectively, thereby continuing its nationwide expansion strategy.

“At The Indian Garage Co, we are dedicated to crafting unparalleled shopping experiences that seamlessly blend aesthetics with accessibility,” said Alka Dembla, Head of Retail, The Indian Garage Co.. “The launch of our Exclusive Brand Outlets in Hyderabad and Kochi marks an exciting milestone in our journey to connect with fashion enthusiasts. These stores are a testament to our commitment to creating vibrant spaces where fashion enthusiasts can explore, engage, and shop in style. We are excited about this new chapter and look forward to growing our offline presence in key markets across India.”

The brand products are available online via its official website, TIGC.in, as well as on major e-commerce platforms such as Myntra, Ajio, Amazon, Flipkart, Snapdeal and UAE noon. The brand also has a presence in approximately 100 Fashion Factory stores across India.

About The Indian Garage Co
Established in 2012 by Anant Tanted, The Indian Garage Company is an asset-light, EBITDA-positive D2C firm that has grown into a 400-crore enterprise with a rapid growth trajectory. The brand targets 1500 Cr GMV in the next five years. TMRW, an ecommerce rollup venture owned by the Aditya Birla Group, invested Rs 155 crore in The Indian Garage Co last year.

Operating under the House of Brands format, the company boasts three brands under its umbrella: TIGC (menswear), FreeHand (womenswear) & HardSoda (plus-size menswear). As a company focused on Gen Z consumers, The Indian Garage Co. has evolved into a tech-enabled, digital-first firm, promising its customers access to global fashion trends at an unprecedented pace.

Due to the growing acceptance and popularity of TIGC products, the company intends to diversify its offerings and introduce additional categories under its umbrella.