L&T Finance Limited (LTF), a leading Non-Banking Financial Company (NBFC), is transforming the home loan experience with the launch of Knowledgeable AI (KAI), an AI-powered virtual advisor, on its newly redesigned corporate website (www.ltfinance.com/home-loan). KAI, initially unveiled during LTF’s RAISE’ 24 event, represents a significant leap in leveraging AI to streamline and personalize the home loan journey. This innovation underscores LTFs commitment to providing cutting-edge solutions that empower customers and simplify the often-complex process of securing a home loan.

L&T Finances Knowledgeable AI (KAI) mascot

Designed to tackle challenges such as complex terminology, intricate calculations, and lengthy application processes, KAI specifically addresses the needs of first-time buyers, making the journey to homeownership smoother and more accessible. It offers prospective homebuyers an intuitive, efficient, and user-friendly experience, delivering instant support and expert guidance at their fingertips.

KAI utilizes advanced AI technology, including a specialized Large Language Model (LLM), to understand the unique needs of each user. This allows KAI to provide instant EMI calculations and loan estimates, expert answers to home loan questions, and to provide context and guidance, acting as a home loan guide rather than a mere chatbot.

Mr. Sudipta Roy, Managing Director & CEO at LTF said, “We are pleased to launch KAI, a testament to our dedication to improving customer engagement and streamlining financial processes. With KAI, we are not just launching a chatbot; we are offering a personalized, 24/7 guide to help potential home buyers navigate the often-confusing home loan process. Our goal is to make the home buying journey simple, efficient, and accessible. What makes KAI truly unique is its ability to not only provide immediate responses to specific queries related to LTFs home loans but also offer guidance on a spectrum of related home loan topics.”

KAI goes beyond basic chatbot functionality by drawing information from LTF documents (using latest RAG technology) and providing smooth EMI calculations using interactive sliders. Users can conveniently download EMI schedules and bookmark preferred options. KAI provides conversational style answers making it easy to understand for a broad base of users, and it can also handle follow-up questions seamlessly ensuring a comprehensive and user-friendly experience.

About L&T Finance Ltd. (LTF)
L&T Finance Ltd. (LTF) (www.ltfs.com), formerly known as L&T Finance Holdings Ltd., is a leading Non-Banking Financial Company (NBFC), offering a range of financial products and services. Headquartered in Mumbai, the Company has been rated ‘AAA’ – the highest credit rating for NBFCs – by four leading rating agencies. It has also received leadership scores and ratings by global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The Company has been certified as a Great Place To Work and has also won many prestigious awards for its flagship CSR project – “Digital Sakhi”- which focuses on womens empowerment and digital and financial inclusion. Under Right to Win, being in the ‘right businesses’ has helped the Company become one of the leading financiers in key Retail products. The Company is focused on creating a top-class, digitally enabled, Retail finance company as part of the Lakshya 2026 plan. The goal is to move the emphasis from product focus to customer focus and establish a robust Retail portfolio with quality assets, thus creating a Fintech@Scale while keeping ESG at the core. Fintech@Scale is one of the pillars of the Company’s strategic roadmap – Lakshya 2026. The Company has approximately 2.5 Crore customer database, which is being leveraged to cross-sell, up-sell, and identify new customers.

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Safex Chemicals India Ltd., a pioneer in the chemical industry, has been awarded the Outstanding Innovation: Chemical Synthesis Award at the 6th Pesticides Manufacturers & Formulators Association of India (PMFAI) Annual AgChem Awards 2025. This prestigious accolade was presented during a grand ceremony in Dubai, recognizing Safex Group’s groundbreaking development of Renofluthrin, a next-generation mosquito control solution.

Safex Chemicals PMFAI-SML AgChem Awards 2025

The award celebrates Renofluthrin as a transformative innovation that underscores Safex Groups’ commitment to indigenous research, sustainability, and global competitiveness. Renofluthrin is a synthetic pyrethroid molecule designed to tackle the growing challenge of mosquito-borne diseases in tropical regions like India. This innovative product, developed entirely in-house, stands out for its unparalleled effectiveness and versatility across multiple application formats, including the world’s first patented Agarbatti format.

“Renofluthrin’s journey was not without challenges as one of the first Indian companies to register a homegrown research molecule locally. Our determination and belief in the molecule’s potential led to a product that is now poised for international success, with global registrations currently underway,” said Mr. Neeraj Jindal, Managing Director, Safex Chemicals.

Shogun Organics, a subsidiary of Safex Group initiated the Renofluthrin project a decade ago, driven by the vision of self-reliance and the need to address the global mosquito control challenges. The molecule’s development involved a meticulous research process, led by an expert team specializing in chemistry, entomology, and toxicology. Collaborating with leading research institutes and adhering to stringent regulatory requirements, the team successfully brought Renofluthrin to market as a highly effective, safe, and adaptable solution.

About Safex Chemicals
Founded in 1991, Safex Chemicals Group has established itself as a fast-growing force in the chemical industry. Over the past five years, the company has shown impressive growth, with a revenue CAGR exceeding 25%.

In October 2022, Safex Chemicals took a significant step in its international expansion by acquiring Briar Chemicals, a leading agrochemicals Contract Development and Manufacturing Organisation (CDMO) in the UK. Safex Chemicals operates seven manufacturing units across India and the UK, proving its strong production capabilities. This growth reflects Safex Chemicals successful expansion across India and beyond, positioning itself firmly within the global value chain.

Hansini, a high school student from Manthan School, Hyderabad has been awarded the prestigious Cambridge Outstanding Learners Award in the World Topper category for Economics at the AS Level. This recognition, presented by Cambridge International, celebrates students worldwide who demonstrate exceptional academic performance.

Hansini, high school student at Manthan School, Hyderabad

Hansini attributed her success to her hard work and the academic environment at her school. She said, “The opportunities and resources I had access to were instrumental in helping me excel. I am especially thankful to my teacher, Ruchika Ma’am, for her exceptional guidance and encouragement. Her passion for economics inspired me to push my boundaries and strive for excellence.”

Ruchika Upadhyay, Vice Principal of Manthan School and Hansini’s Economics teacher, expressed her pride in the achievement. She remarked, “Hansini’s dedication and intellectual curiosity have been remarkable. Her achievement reflects her consistent efforts and determination to excel. It’s a proud moment for all of us at Manthan.”

Surjeet Singh, Principal of Manthan School, also praised Hansini’s accomplishment. He stated, “This recognition reflects the high standards of academic excellence that Manthan School aspires to maintain. Hansini’s success showcases not just her talent but also the unwavering support provided by our teachers and staff. We are incredibly proud of her achievement and wish her continued success.”

This award highlights Hansini’s commitment to academic excellence and places her among a select group of students globally recognized for their outstanding achievements by Cambridge International.

To know more about Manthan , visit www.manthanschool.org.

The CII Young Indians’ Lucknow Chapter recently hosted an insightful fireside chat with BharatPe Founder and entrepreneur Ashneer Grover. Held at the Hyatt Regency, Lucknow it was supported by gold mobilisation platform and startup MyGold and focused on ‘Building Unicorns: The Journey, Challenges, and Lessons from the Trenches’, providing an exclusive platform for entrepreneurs, business leaders, and aspiring founders to engage in a thought-provoking discussion about the world of startups.

Amol Bansal, Founder of MyGold with Ashneer Grover, Entrepreneur and Founder of BharatPe at CII Young Indians Lucknow Chapter

Moderated by industry experts, the event featured Ashneer Grover as the keynote speaker, who shared his personal journey of building BharatPe into one of India’s most recognized fintech unicorns. Emphasizing the importance of consistency and resilience in overcoming challenges, he regaled the audience with real-life anecdotes and practical lessons for budding entrepreneurs; after which an interactive Q&A session further allowed attendees to seek advice on overcoming startup hurdles and scaling their own businesses.

MyGold, as the event’s annual sponsor, showcased its commitment to fostering innovation and supporting India’s growing entrepreneurial ecosystem. Highlighting the startup’s innovative platform and its relevance in daily life, Amol Bansal, Founder of MyGold, discussed how MyGold is revolutionizing gold investment and leasing for individuals and businesses, delivering an impactful presentation at the event.

Speaking on the occasion, Amol Bansal, Founder of MyGold, said, “Supporting such a platform inspires entrepreneurs to dream big and navigate their journeys with resilience and vision. At MyGold, we believe in empowering the next generation of entrepreneurs to achieve their financial goals and make a sizeable impact and we look forward to more such opportunities in the future.”

The event highlighted the importance of consistent effort and the willingness to face challenges head-on; elements that are key to building successful businesses in today’s competitive landscape.

Bringing together not only veteran entrepreneurs but also aspiring founders, creating a vibrant space for the exchange of ideas and experiences, the fireside chat with Ashneer Grover reinforced MyGold’s mission of transforming financial practices, empowering innovation, and supporting entrepreneurs in their journey to success.

About MyGold

Founded in 2021 by Lucknow-based entrepreneur Amol Bansal, MyGold is a trailblazing platform that transforms idle gold into a productive asset. With over Rs. 200 lakh crore worth of gold lying unused in Indian households, MyGold encourages individuals to unlock the true potential of their gold by converting it into a source of sustainable growth and financial empowerment.

MyGold provides an innovative model offering guaranteed annual growth of 5% in gold weight on 24kt pure gold, allowing users to earn in gold rather than monetary value. This unique approach ensures compounded returns that significantly outperform traditional savings methods, such as bank deposits. Through its secure, transparent, and user-friendly app, users can track their daily gold returns, access their holdings 24×7, and sell gold at prevailing prices, ensuring complete flexibility without lock-in periods.

Backed by MMTC-PAMP & partnerships with SEBI-approved Gold vault managers & logistics partners for insured vault storage and audited by Vistra, the world’s largest asset administrator, MyGold sets the benchmark for trust, safety and security. Designed for modern families and long-term planners, MyGold is the ideal choice for those aiming to save for future goals like education, weddings, or generational wealth creation.

Chandigarh’s administration has unveiled ambitious development plans worth Rs 2.73 billion for FY 2025, aimed at enhancing urban infrastructure and boosting public amenities. Key initiatives include the construction of over 600 government housing units in sectors like 20, 43, and 46, and the establishment of a state-of-the-art Police Training Centre in Sarangpur at an estimated cost of Rs 980 million. These projects are expected to catalyze growth not just within Chandigarh but also in its satellite cities, Zirakpur, Mohali, and Panchkula, making the Tricity region a preferred destination for businesses and residents alike.

Mr. Mukul Bansal, Managing Director, Motiaz highlighted the long-term implications of such investments, saying, “This initiative by the Chandigarh administration is a testament to their vision for urban transformation. The new housing projects and infrastructure developments will set a benchmark for regional planning. For neighboring cities like Zirakpur, these developments bring opportunities for enhanced connectivity and surplus demand. We anticipate increased interest in residential and commercial real estate, as people and businesses look for quality spaces in Chandigarh’s tricity. This is the kind of momentum the region needs to establish itself as a truly integrated urban ecosystem.”

Mr. Prateek Mittal, Executive Director, Sushma Group, stressed the strategic benefits, stating, “The announced projects are not just about building infrastructure but about creating a framework for sustained growth. Chandigarh’s focus on government housing and institutional facilities will ease pressure on existing infrastructure, allowing private real estate players to focus on creating innovative housing and commercial solutions. Mohali, with its robust IT sector and connectivity to Chandigarh, is poised to attract a younger, tech-savvy demographic, further fueling demand for well-planned developments. These investments lay the foundation for an inclusive, forward-looking Tricity region.”

Mr. Piyush Kansal, Executive Director, Royale Estate Group, elaborated on the economic ripple effects, “With Chandigarh leading the way in infrastructure upgrades, the benefits will radiate across the Tricity region. Surrounding cities, in particular, stand to gain from its proximity to these developments, with increased demand for high-end residential projects and commercial spaces. These initiatives not only promise economic growth but also enhance the quality of life for residents. As developers, it gives us the opportunity to align our projects with the city’s evolving aspirations and cater to a more discerning clientele.”

Mr. Tejpreet Singh Gill, Managing Director, Gillco Group, emphasized the regional transformation, “The Rs 2.73 billion investment is a clear signal of the administration’s commitment to holistic growth. Mohali, already a rising star in the real estate market, will benefit significantly from Chandigarh’s infrastructure push. The improved road networks, enhanced public facilities, and focus on sustainability will make the Tricity region one of the most sought-after real estate destinations in North India. At Gillco, we are excited to contribute to this transformation by delivering high-quality developments that complement this growth story.”

Chandigarh’s bold infrastructure initiatives are set to position the Tricity region as a leading hub for urban living and business, bridging the gap between tier-1 and tier-2 cities while enhancing its overall appeal on the national real estate map.

Bisleri International Pvt. Ltd. in association with the Forest Department, Government of Rajasthan inaugurated a Material Recovery Facility (MRF) at Ranthambore Tiger Reserve located in Sawai Madhopur. This marks the first-ever MRF to be established in an Indian forest. The initiative aims to create more awareness among visitors on sustainability and aims to foster a more ecological environment in the region.

Bisleri International Inaugurated Material Recovery Facility at Ranthambore Tiger Reserve

The MRF Centre was inaugurated by Shri Anoop K.R., IFS, Chief Conservator of Forest; Smt Shubham Chaudhary, IAS, District Collector, Sawai Madhopur; Shri K. Ganesh, Director – Sustainability & Corporate Affairs, and Dr. R. Bhakar, IFS, Deputy Conservator of Forest. Also present at the event were Shri Rajendra Mali, Sarpanch, Khilchipur; Shri Om Saini, Sarpanch, Sherpur; Shri Shahid Ali, Sarpanch, Khatipura; and Shri Buddi Prakash and Sarpanch, Himmatpura.

Speaking at the inauguration, Shri Anoop K.R., IFS, Chief Conservator of Forest, emphasized the importance of the initiative, stating, “The Material Recovery Facility in Ranthambore Tiger Reserve (Sawai Madhopur) aligns with the critical mission of Swachh Bharat Mission. This will play a pivotal role in achieving sustainable waste management. This partnership demonstrates how public-private partnerships can effectively address pressing environmental issues. I express my gratitude to Bisleri International for the efforts towards creating a cleaner ecosystem and fostering community involvement, which aligns with our vision of a greener and more sustainable Ranthambore.”

The facility will focus primarily on promoting 100% plastic waste segregation at the source and sending it to the recycler. This initiative will cover seven nearby villages and the entire region under the Tiger Reserve including forts and monuments supervised by the Archaeological Survey of India (ASI), Ganesh Dham Temple, and hotels situated in forest land. Additionally, Bisleri plans to engage with local communities through educational campaigns and encourage schools, colleges, and bulk waste generators to adopt sustainable waste management practices.

Shri K. Ganesh, Director of Sustainability & Corporate Affairs at Bisleri International, expressed, “The inauguration of the Material Recovery Facility in Ranthambore reinforces our commitment to sustainable waste management. Through our ‘Bottles for Change’ initiative, we empower communities to embrace recycling and the circular economy, reflecting Bisleri’s dedication to environmental stewardship and community impact.”

The MRF is a key part of Bisleri’s ‘Bottles for Change’ initiative that addresses critical challenges in plastic waste management by fostering responsible plastic usage, disposal, and recycling. The program highlights the recyclability and eco-friendliness of PET bottles and shows how plastic can be valuable resources rather than disposable waste. Since its launch, the program has engaged over 2.633 million citizens across 34 cities. It has collaborated with 5,343 housing societies, 1,669 schools and colleges, 1,093 hotels and restaurants, and 1,272 corporations to drive plastic collection and segregation.

About Bisleri International Pvt. Ltd.

With a legacy of over 54 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the countrys largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighboring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavors, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

COLORS by Rupa, a trusted name in quality and innovation under the esteemed Rupa & Company Limited, has embarked on a journey to redefine the boundaries of athleisure wear with the newly launched DRY FIT Collection. This masterpiece within the dynamic ‘PLAYSURE‘ range is designed to seamlessly blend comfort, performance, and style, transforming everyday moments into an experience.

DRY FIT Collection Brand

The DRY FIT Collection is engineered for versatility, catering to the active lifestyle of today’s individuals. Imagine a wardrobe that effortlessly transitions from intense workouts to relaxed strolls. Crafted with advanced Polyester fabric, elastane-based materials, and strategically placed mesh panels, it offers exceptional stretchability, breathability, and a feather-light feel. The ergonomically engineered fabrics are designed to provide a flawless fit, effortlessly moving with your body.

The collection offers the perfect blend of comfort and breathability, designed with ergonomics in mind to ensure superior performance. Catering to both men and women, it features a stylish and vibrant line-up, including women’s round neck t-shirts, polo t-shirts, tank tops, leggings, and cycling shorts, as well as men’s raglan sleeve round neck t-shirts, polo t-shirts, tank tops, track pants, joggers, and shorts. Beyond functionality, the collection’s vivid spectrum of colors brings vibrancy and individuality, making each piece more than just apparel-it’s a bold statement of style. Whether you’re breaking a sweat at the gym or soaking in the tranquillity of nature, this collection is a seamless fusion of playfulness and leisure.

Sharing his thoughts on the launch, Mr. Mukesh Agarwal, Director, Rupa & Company Limited, says, “DRY FIT Collection from Colors by Rupa blends innovative design with vibrant aesthetics to meet the evolving needs of today’s dynamic consumers. We are confident that this collection will inspire people to embrace both functionality and leisure with unmatched style.“

Available across leading retail outlets and major online platforms including Amazon, Live Colors, and Rupa Online Store, the DRY FIT Collection invites customers to experience a world where comfort and performance are perfectly fused. It’s an opportunity to move with confidence and style, every moment of the day.

As the nation eagerly awaits the announcement of the financial budget this February, conversations around financial literacy and inclusion are more important than ever. Prabhat Trading Services (PTS), a fintech startup, is on a mission to make financial literacy accessible for everyone and help Indians-whether seasoned traders or first-time investors-navigate the ever-changing financial landscape with confidence.

Prabhat Kumar, Founder of Prabhat Trading Services

Simplifying Finance for Everyday Indians

India’s shift toward a digital economy has opened doors for millions to explore financial markets, but the complexity of trading and investing still keeps many at bay. That’s where PTS steps in. With an easy-to-use app and a wealth of resources, PTS is making financial education something anyone can understand and benefit from.

Here’s what they’re doing:

• Personalized Insights: Users get tailored advice and recommendations to make smarter financial decisions.

• Interactive Learning: From educational resources to workshops, PTS breaks down even the most complicated financial jargon into simple, actionable tips.

Making Financial Education Accessible to All

PTS has built a growing community of financially aware Indians. Their mobile app, available on both Google Play Store and Apple App Store, has been downloaded over 1 lakh times. The numbers don’t just show growth-they highlight the platform’s ability to connect with people from all walks of life.

And that’s not all. PTS’s YouTube channel, now with 5 lakh subscribers, is a powerhouse for financial education. From beginner-friendly tutorials to expert-level insights, the channel is helping viewers across India learn how to manage their money and trade smarter.

Reaching Rural India and Beyond

Financial literacy shouldn’t be limited to a few-it’s for everyone. That’s why PTS is working hard to expand its reach into rural areas, ensuring even underserved communities have access to tools and knowledge that can change their financial futures.

Speaking about the initiative, Prabhat Kumar, Founder of Prabhat Trading Services, shared, “For too long, financial knowledge has been treated like a luxury-accessible only to a select few. At PTS, we’re changing that. Our goal is simple: to make financial literacy something anyone can achieve, no matter where they’re from or how much they already know. With Budget 2025 just around the corner, this is the perfect time to empower individuals and the trading community to take charge of their financial journeys.”

About Prabhat Trading Services

Prabhat Trading Services (PTS) is a fintech company dedicated to simplifying financial literacy and fostering financial inclusion in India. With a user-friendly mobile app (Android, IOS) and a widely-followed YouTube channel, PTS is transforming how Indians approach personal finance. By making complex financial concepts accessible, PTS is empowering individuals to make informed decisions for a secure and prosperous future.

For more information, please visit www.ptstradingservices.com.

Parimatch, the #1 global gaming platform, has recently teamed up with the king of Indian rap, DIVINE, who has taken on the role of the companys Global Brand Ambassador. To celebrate this milestone, Parimatch has launched the Divine Royale Tournament that brings exclusive offers and generous rewards to players.

Parimatch Launches Divine Royale Tournament

With a total prize fund of Rs. 38 lakhs, the Divine Royale Tournament runs from January 24th to February 21st and consists of 4 rounds, each lasting about a week. To join in, simply enjoy your favorite tournament games. In every round, the top 10 players who accumulate the most prize points will claim a share of the prize pool. This means that divine rewards will be up for grabs every week, giving every player the chance to win big!

This tournament is all about making bold moves and chasing greatness. It’s your time to shine, take on the challenge, and claim divine rewards you deserve!

For even more chances to win, participants can take advantage of additional offers such as Grind Every Day Offer and Friday Full Vibe Hai Offer.

Grind Every Day Offer

Take part in the tournament games every day from the first to the last day of the round and score +500 prize points guaranteed! Keep grinding, keep winning! The more time you dedicate to the games, the higher your chances to get into the Leaderboard and win a share of the prize fund!

Friday Full Vibe Hai Offer

Celebrate the end of the week by joining your favorite tournament games on Fridays and accumulate extra prize points! The more you participate, the more points you get! Bring the fire! Hurry up to join and win your divine prize!

Wrapping Up

Parimatch is turning up the excitement with the Divine Royale Tournament that is all about pushing limits and claiming divine rewards. Backed by the king of Indian rap, DIVINE, this initiative inspires players to push their limits and chase greatness every step of the way.

So, champ, join the tournament and win big! For more details, check out the Terms & Conditions.

About Parimatch

Parimatch is the #1 global gaming platform that provides a complete suite of sports and iGaming services to its customers. Since 1994, Parimatch has grown to be enjoyed by 3,000,000 active users worldwide. It is trusted by the worlds top athletes and celebrities: Trinidadian cricket stars Nicholas Pooran and Sunil Narine and Indian rap icon DIVINE are among their brand ambassadors. Parimatch is the Regional Sponsor of the Argentine Football Association and the Title Sponsor of the Sunrisers Eastern Cape, a South African professional Twenty20 cricket franchise team. Since 2019, Parimatch has been one of the leading iGaming brands in Africa, Asia, and Latin America.