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All India Student Ideathon on “Becoming EcoInnovators for a Greener Future” held at Bengaluru

Bengaluru hosted a pan-India college-student ideathon, the EcoInnovators Challenge, focused on creating sustainability related solutions leveraging emerging technologies such as AI, IoT, and other science-based innovations. The ideathon was a collaborative effort between Global Learning Council (hosted by the Villars Institute, Switzerland), in partnership with Axilor Ventures and Pratithi Investments. A similar ideathon, in partnership with School Net, was held last week in New Delhi for high school students.

GLC Ideathon event – Winners with key dignitaries

The initial phase of the GLC EcoInnovators Challenge was launched in October 2024, attracting over 2600 registrations and resulting in the submission of more than 250 ideas. From this initial pool, 13 teams were selected and invited to submit their solution demonstrations. Demonstrating strong inclusivity, this competition saw participation of top-tier colleges in India including the IITs, NITs, VIT, as well as colleges from non-metropolitan areas such as Dehradun (Uttarakhand), Raipur (Chhattisgarh), Sasaram (Bihar), and Tiruchengode (Tamil Nadu).

In the Ideathons second phase, a Demo Day was held yesterday at the Infosys Science Foundation, with around 100 additional students specially invited from selected colleges in Bengaluru. The finalists presented a variety of ideas and solutions related to areas such as biodiversity, water pollution, circular economy business model, air pollution, and energy management. A masterclass on “Towards Sustainable Development: Planetary Boundaries and the Potential of AI” was also conducted.

Team Navachar, Navya Tiwari and Navjivan Kumar Mehta from O.P. Jindal University (Raigarh, Chhattisgarh) secured the top prize. As a recognition of their achievement, the team members have received an invitation to attend the Global Learning Conference organized by GLC in Switzerland scheduled in June 2025.

Kris Gopalakrishnan, Co-founder of Infosys, Chairman of Axilor Ventures, and Advisory Board Member of GLC, said, “In its second edition, I am glad that the GLC ideathon has expanded in scope and reached more students across India. I am glad that the jury / evaluation process has learned from the first year and become more robust. I encourage students to use their own creativity and ideation rather than just rely on technologies such as generative AI.”

Subra Suresh, Founder and President of the Global Learning Council, added, “This Ideathon fulfils the key objectives of both GLC and Villars Institute – nurturing the creativity of young people in solving inter-generational challenges, improving the learning outcomes of students, and encouraging the use of science and technology to ensure our planet’s vibrant ecosystems. I am delighted that student teams chosen from the Bengaluru and New Delhi Ideathons will join us in Switzerland and interact with other students and global leaders.”

Other distinguished guests who attended the event include S.D. Shibulal, Co-founder Infosys, Anna Celner, a global business leader, Indumathi Nambi, Professor at the School of Sustainability, IIT Madras, and V. Ganapathy, Co-founder and CEO of Axilor Ventures.

Blue Dart’s Quarter 3 Sales at Rs. 1,512 Crores

Blue Dart Express Limited, South Asias leading express air, integrated transportation, and distribution logistics company, announced its financial results today for the quarter ended December 31, 2024, at the Board Meeting held in Mumbai.

The company posted a profit after tax of Rs. 79 crores for the quarter ended December 31, 2024. Revenue from operations for the quarter stood at Rs. 1,512 crores.

Reflecting on the company’s performance, Balfour Manuel, Managing Director, Blue Dart Express Ltd., said, “Our Q3 performance reflects the resilience and adaptability of our diverse B2B & B2C solutions. This quarter’s achievements highlight our ability to navigate market dynamics effectively, leveraging disciplined execution and operational excellence. We continue to deliver consistent growth and long-term value, reinforcing our role as a trusted partner for all stakeholders.”

Discussing the business outlook, he emphasized, “We remain focused on building a future-ready logistics ecosystem by investing in sustainability, scalability, and service excellence. Our strategic initiatives focus on enhancing efficiency and environmental responsibility, enabling us to deliver seamless and reliable solutions. These efforts reinforce our position as the logistics provider of choice for the nation, meeting India’s evolving logistics needs.“

Blue Dart’s exceptional service quality, supported by automation and technology, continues to provide customers with seamless, one-stop logistics solutions. Building on its legacy of leadership, innovation, and customer-centricity, Blue Dart is accelerating sustainable growth through strategic initiatives that capitalize on structural tailwinds in key markets and industries. The company’s positive outlook highlights its drive to enhance market presence and increase customer engagement across its portfolio, delivering exceptional value to its partners. Recently recognized as Indias Top Value Creator 2024 in the transport and logistics category, Blue Dart reaffirms its commitment to operational excellence and its position as the nation’s leading trade enabler.

About Blue Dart Express Ltd.

Blue Dart Express Ltd., South Asias premier express air and integrated transportation & distribution company, offers secure and reliable delivery of consignments to over 56,000+ locations in India. Blue Dart is a provider of choice for its stakeholders due to its customer centric approach and aims to further strengthen this partnership. As part of DHL Group’s DHL eCommerce division, Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories, and offers an entire spectrum of distribution services including air express, freight forwarding, supply chain solutions, customs clearance etc.

The Blue Dart team drives market leadership through its motivated people, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Darts market leadership is further validated by its position as the nation’s most innovative and awarded express logistics company for exhibiting reliability, superior brand experience and sustainability which include recognition as one of ‘Indias Best Companies to Work For’ by The Great Place to Work Institute, India, ranked amongst ‘Best Multinational Workplaces in Asia’ by The Great Place to Work Institute, Asia, voted a ‘Superbrand’ and ‘Reader’s Digest Most Trusted Brand’, listed as one of Fortune 500’s ‘Indias Largest Corporations’ and Forbes ‘Indias Super 50 Companies’ to name a few. Blue Dart’s Diversity and Inclusion initiatives have also led to it being recognized as one of India’s ‘Best Workplaces for Women’ in 2021 and ‘Best Organisations for Women’ in 2022 by the Economic Times.

Blue Dart fulfils its social responsibility of climate protection (GoGreen), disaster management (GoHelp) and education (GoTeach) through its GoPrograms.

JK Cement Ltd. and GMDC Forge Long – Term Alliance for High-Quality Limestone Reserves in Gujarat

JK Cement Ltd., one of the leading building materials company, announced its successful bid for 250 million tonnes (MnT) of high-quality limestone reserves for the next 40 years in Lakhpat Punrajpur, Kutch, Gujarat, with the Request for Proposal floated by Gujarat Mineral Development Corporation Ltd. (GMDC). This marks a strategic milestone for JKCement and further strengthens its growth trajectory and operational footprint in Gujarat.

(L to R): Mr Roopwant Singh, MD, GMDC, Mr. Anuj Khandelwal, Business Head – Grey Cement, JK Cement Ltd.

Speaking on the development, Mr. Amit Kothari, Group President – Group Strategy & New Business Development, JK Cement Ltd., said, “The successful bid for the Lakhpat limestone block underscores our commitment to driving growth and operational excellence in Gujarat. This strategic partnership not only strengthens our resource base but also highlights our focus on ensuring a steady supply of premium raw materials for high-quality cement production. Moreover, this milestone aligns with our vision of sustainable development, enabling us to contribute meaningfully to Gujarat’s industrial ecosystem and economic growth.”

The strategic partnership of limestone block positions JKCement for long-term resource security. The reserves guarantees a steady supply of high-quality limestone, that will enable JKCement for consolidating its presence in the West market in the near future.

About JK Cement Ltd.
JK Cement Ltd. is among India’s top manufacturers of Grey and White Cement and home-building solutions globally. For over five decades, JKCement has contributed to India’s infrastructure through product quality, customer focus, and technology leadership, beginning with its flagship grey cement unit in Nimbahera, Rajasthan, in May 1975.

The Company’s Grey Cement capacity is 24.2 MTPA, making it a leading manufacturer with a strong presence across 15 states, especially in Rajasthan, Uttar Pradesh, and Madhya Pradesh. With a total White Cement and Wall Putty Capacity of 3.05 MTPA, JK White Cement is sold in 36 countries around the globe. The Company has a strong international presence with two subsidiaries, JK Cement Works Fujairah FZC and JK White Cement (Africa) Ltd.

In 2023, JKCement launched JKMaxx Paints, offering wall, wood, and metal finishes. In the same year, JKCement expanded into construction chemicals with JK Profix, a waterproofing line, and also entered the Ready-Mix Concrete segment with JK Super Concrete, serving Delhi NCR and set for nationwide growth.

Dave & Buster’s all set to Revolutionize Entertainment in India: First Flagship Opens in Bangalore

Dave & Busters, America’s premier entertainment and dining destination popular for its arcade games, social gaming, bowling, and immersive experiences, announces its highly anticipated entry into the Indian market with its flagship outlet at Mantri Avenue in Koramangala, Bangalore. This marks a significant milestone for the brand as it expands internationally for the first time, to India, offering guests a unique blend of American and locally inspired Pan-Asian cuisine alongside a wide array of exciting entertainment options.

The first Dave & Busters Outlet in India, Bangalore

This expansive 27,000 sq ft venue will offer a state-of-the-art midway filled with world-class games, many of which are being introduced to India for the first time, such as Godzilla VR, NBA hoops, Pacman roller, and so on. Guests can also experience competitive social gaming and Indias first bowling experience, which features Nitro Lighting and Sparks combined. These cutting-edge attractions promise a vibrant and dynamic atmosphere designed to create lasting memories for friends and families.

“The Malpani Group is committed to bringing new experiences and entertainment to India. By bringing Dave & Busters to India, we look forward to elevating the gaming and arcade experience,” said Shreya Malpani, the Director of the Malpani Group. “With Bangalores booming food and beverage scene, there is a strong demand for a place where friends and families can have fun and spend time together. Dave & Busters perfectly fills this gap, offering a space for families, friends, colleagues, and people of all ages to enjoy. Dave & Busters will also be progressively expanding across India, with plans to open 15 new locations shortly, beginning with the next store launching in Mumbai. The inaugural store in Bangalore will pave the way for an exciting journey that promises growth and success for both our companies.”

Talking further about Dave and Buster’s opening in India, the Chief International Development Officer at Dave & Busters, Antonio Bautista, says, “This is a momentous occasion for Dave & Buster’s as we expand into India, a market with a dynamic culture and a growing appetite for premium entertainment. Bangalore, known for its energy and innovation, is the ideal city to launch our journey in India. Partnering with the Malpani Group marks a pivotal milestone in our global growth strategy, as we continue to bring the ‘Eat, Drink, Play, and Watch’ experience to new audiences worldwide. With a robust pipeline spanning seven countries across four continents in 2025, this launch reinforces our commitment to delivering world-class experiences and introducing our brand to one of the most vibrant and exciting regions in the world.”

This partnership between Malpani Group and Dave & Buster’s Entertainment Inc. supports Dave & Buster’s expansion strategy of combining global expertise with local market insight. Each Indian location will feature a tailored menu with regional flavors, localized pricing models, and unique gaming experiences designed to resonate with local audiences.

Founded in 1982, Dave & Buster’s Entertainment, Inc. operates over 200 venues globally, offering a blend of dining, drinking, gaming, and socializing. Dave and Busters India will offer a diverse menu at the in-house restaurant with a seating capacity of over 300 pax. From American classics, Pan-Asian specialties, with their signature dishes like the Busters Smashed Burger, Chicken Wings, Kebab Platter, 5 Cheese Flatbread, and the Bangalore Summer Fresco. Beyond the delicious food, the curated drinks menu features Mr. Perfect, What the Fish, Happiness in Hand, Saffron Sour, and various mocktails as well.

Dave and Buster’s offers a wide range of games, starting from a price range of Rs 160 up to Rs 799, featuring Mario Kart, Halo 4P standup, D&B Vw Plush crane, Fruit Ninja, Jurassic Park Theater, Super Mania, Dance Dance Revolution and so much more.

With Bangalore leading the charge, Dave & Buster’s is poised to become a household name in India, offering guests a one-of-a-kind destination to eat, drink, play, and socialize like never before.

For more information on Dave & Buster’s India visit- www.daveandbustersindia.com

About Dave & Buster’s

Founded in 1982 and headquartered in Coppell, Texas, Dave & Buster’s Entertainment, Inc., is the owner and operator of over 200 venues in North America that offer premier entertainment and dining experiences to guests through two distinct brands: Dave & Buster’s and Main Event. Dave & Buster’s locations feature a unique combination of dining, games, and immersive entertainment, making it a global leader in the competitive socializing space.

About The Malpani Group

The Malpani Group from Sangamner, India is a well-diversified business house with interests in renewable energy, FMCG products, real estate, hotels, and more. However, the groups success story goes beyond its diverse portfolio of businesses. Currently, the Malpani Group is one of the leading owners and operators of amusement and waterparks in India. They operate Indias largest theme and water park, Imagicaa, along with five other parks in India. Their amusement and water parks have become popular destinations for families, thrill-seekers, and tourists, offering a unique and immersive experience for all ages.

Tavasya Closes its Second Stressed Asset Fund in 6 Months

Tavasya SSF, a Category 1 Special Situations Fund, announces the successful initial close of its second scheme “Tavasya Mudrikaran Scheme II” – a scheme with a fund size of Rs. 200 Crores which was launched on 01st January 2025.

Mr. Navneet Garg, Founding Partner, Tavasya Capital Managers LLP (Investment Manager)

Tavasya SSF is a Category I Alternative Investment Fund (Special Situation Fund) established in the last quarter of 2023. The fund was set up by Ms. Shivani Singla and Mr. Navneet Garg who bring in a blend of experience spanning the international markets and the distressed assets space in India.

The initial close of the second scheme comes within six months of the successful close of the first scheme of Tavasya SSF with a fund size of Rs. 400 Crores.

Tavasya Mudrikaran Scheme II intends to co-invest with leading Asset Reconstruction Companies of the country to acquire debts of distressed companies.

This model of investment blends the stability of Asset Reconstruction Companies with the flexibilities offered by Alternate Investment Funds platforms.

This investment strategy has found favour with evolved investors which is evidenced from the fact that despite the SSF category being a new investment theme, the Tavasya Mudrikaran Scheme II, was met with investor commitments from leading domestic family offices and HNIs.

Statements from the Founders

“This growing interest from sophisticated domestic investors reflects the market perception of higher certainty in outcomes in distressed assets transactions in India and bodes well for this sector,” Shivani Singla – Founding Partner, Tavasya Capital Managers LLP (Investment Manager).

“We believe that with blend of a deep understanding of the distressed asset space in India and proprietary access to distressed opportunities, Tavasya SSF is uniquely positioned to identify and deploy in opportunities at levels lower than their intrinsic values and deliver superior portfolio returns to our investors,” Navneet Garg – Founding Partner, Tavasya Capital Managers LLP (Investment Manager).

Unified Voice Communication Conducts Cybersecurity Workshop; Announces Partnership with VTF University, USA

  • The workshop activities covered various types of cyber-attacks such as spyware, viruses, ransomware, and worms as well as “cyber hygiene” and cyber security measures to protect digital assets

The Chennai-based Unified Voice Communication, a leading Voice over IP (VoIP) service provider in India and Philippines, recently organised a one-day workshop on cybersecurity. This initiative aimed to equip IT networking and infrastructure management professionals with the latest knowledge and tools to counter evolving cybersecurity threats.

https://www.newsvoir.com/images/article/image1/30952_UVC_image.jpg

Unified Voice Communication Conducts Cybersecurity Workshop; Announces Partnership with VTF University, USA

The workshop witnessed enthusiastic participation from IT professionals such as IT heads, system administrators, network engineers, and infrastructure management experts across IT and ITES sectors in the city. The sessions were led by two eminent cybersecurity experts: Mr. Tarun Malhotra, Lead Auditor in Cybersecurity, and Mr. Dheeraj Sharma, Cybersecurity Specialist.

The topics covered included: The workshop covered various types of cyber-attacks such as spyware, viruses, ransomware, and worms known as malware; phishing, spoofing, backdoor trojan, password attacks, IoT attacks, and cryptojacking. Participants were sensitised to use strong passwords, update software, exercise caution before clicking on links from unknown sources, enable multi-factor authentication, and other “cyber hygiene” measures.

During the event, Unified Voice Communication announced a significant partnership with VTF University, USA-a nonprofit organisation dedicated to advancing cybersecurity education globally. Under this collaboration, Unified Voice Communication has been appointed as the program’s representative and subject matter expert in India. This partnership will enable the delivery of specialized certification programs, workshops, and interactive training sessions in cybersecurity, further enhancing professional education for Indian IT professionals.

Speaking at the event, Mr. Krishnan Nagarajan, Director, said that taking strong cybersecurity measures provide a wide range of benefits for organisations such as: protection of sensitive data, prevention of financial loss, business continuity, enhanced reputation, rapid incident response, increased customer trust, and compliance with regulations.

He also pointed out that cyberattacks have grown increasingly sophisticated. However, human error remains the leading cause of damage to digital assets. It requires the right knowledge and tools to prevent cyberattacks.

Mr. Krishnan Nagarajan added that cybersecurity is a shared responsibility among internet service providers (ISPs), system administrators, and end users. “Hence, as a leading ISP committed to fostering a safe digital environment for our clients, we organised this workshop to share insights into the latest cybersecurity threats and trends. And to provide hands-on experience for the participants in configuring firewalls, setting access controls, and ensuring compliance with security standards such as HIPAA and SOC2.”

On the strategic collaboration with VTF University, he noted “We are proud to collaborate with VTF University to deliver cutting-edge cybersecurity education and training. Participants will earn 1 Continuing Professional Education (CPE) credit for every 50 minutes spent in Unified Voice Communication-led sessions, helping professionals maintain their skills and credentials.”

For more details, please visit: www.unifiedvoice.in

About Unified Voice Communication
Unified Voice Communication, headquartered in Chennai, offers a comprehensive range of telecom services, including: VoIP solutions, Free unlimited calls, Business SMS, and Virtual receptionists. As a Tier 1 service provider with over 20 years of expertise and a team of 100+ professionals, the company has a strong presence in the Indian cities of Chennai, Bengaluru, Pune, Hyderabad, Noida, Mumbai, Pune, Ahmedabad, besides Manila and Delaware. Its offerings include inbuilt call analytics, single routing plans, and SIP termination protocols, ensuring seamless and efficient communication solutions.

HDFC Life and SATYA MicroCapital Ltd. Collaborate to Strengthen Financial Inclusion with Life Insurance

HDFC Life is delighted being the preferred life insurance partner of SATYA MicroCapital Ltd. which will help in improving access to life insurance in underserved areas. This collaboration underscores the importance of partnerships in addressing the financial security needs of diverse population and expanding access to life insurance in regions where it is most needed.

HDFC Life and SATYA MicroCapital Ltd. Collaborate to Strengthen Financial Inclusion with Life Insurance

SATYA MicroCapital Limited operates across 26 states and nearly 350 districts with a network of over 830 branches. The organisation has been working towards bridging the financial inclusion gap by supporting a significant number of rural women entrepreneurs and fostering local economies. The partnership seeks to build on SATYA’s existing efforts by introducing life insurance as an additional layer of financial security.

HDFC Life brings a diverse portfolio of products designed to meet the needs of individuals across different demographics, along with a proven record of delivering on its promises, as reflected in a claim settlement ratio of 99.50% for FY24. The partnership aims to align these strengths with SATYA’s grassroots presence and technology-driven approach to reach previously untapped communities.

Sharing his views on the collaboration, Vivek Tiwari – MD & CEO, SATYA MicroCapital Limited, stated, “We are extremely ecstatic to partner with HDFC Life, which marks a significant milestone in our commitment to empowering women entrepreneurs across India. By integrating life insurance services into our offerings, we not only enhance the financial security of our clients but also provide them with the tools they need to thrive on their entrepreneurial journeys. This collaboration reflects our unwavering commitment to supporting women in achieving their dreams while ensuring their families are protected. Together with HDFC Life, we aim to create a robust ecosystem that fosters growth, resilience, and sustainability for every woman entrepreneur we serve.”

Commenting on the collaboration, Vineet Arora – Chief Business Officer – Distribution, Data & Technology, HDFC Life, commented, “This partnership reflects our shared vision of extending financial security to more people across India. SATYA MicroCapital’s work in promoting financial independence and inclusion aligns closely with HDFC Life’s mission to make insurance accessible to all. Together, we aim to take meaningful steps towards achieving the broader goal of ‘Insurance for All by 2047’.”

ReNew Completes Landmark 10th Edition of Gift Warmth Campaign with Distribution of One Million Blankets

  • ReNews Gift Warmth campaign achieved a major milestone, distributing 1 million blankets since 2015, and supporting vulnerable communities nationwide

  • The 10th edition provided around 200,000 blankets this winter, reinforcing ReNews commitment to social impact

ReNew Energy Global Plc (Nasdaq: RNW, RNWWW), a leading decarbonization solutions company, has successfully concluded the 10th edition of its annual Gift Warmth campaign. Marking a historic milestone, ReNew has achieved its ambitious target of distributing one million blankets since the initiatives inception in 2015, with the final batch distributed at the ongoing Kumbh Mela at Prayagraj, Uttar Pradesh.

Sh. Pushkar Singh Dhami, Hon’ble CM of Uttarakhand, distributed blankets in Dehradun under ReNew’s ‘Gift Warmth’ campaign, which has provided 1 M+ blankets since 2015

This year, ReNew distributed around 200,000 blankets across key regions, including Rajasthan, Uttarakhand, NCR, Madhya Pradesh, Chhattisgarh, and Gujarat. The Kumbh Mela distribution on 23 January, at the hands of Shri Nand Gopal Gupta, Minister for Industrial Development, Export Promotion, NRI & Investment Promotion, Uttar Pradesh government, brought the total to a remarkable one million blankets. This milestone underscores ReNews steadfast commitment to aiding vulnerable communities during harsh winters.

This year’s campaign witnessed the presence of leaders at the blanket distribution drives, including Shri Pushkar Singh Dhami, Chief Minister of Uttarakhand, in Rudraprayag; Shri Vijay Sharma, Deputy Chief Minister of Chhattisgarh, in Raipur; Shri Inder Singh Parmar, Cabinet Minister in Madhya Pradesh, in Ujjain and Ratlam, and Shri Ganesh Ram Singh Khuntia, Minister of State for Forest, Environment & Climate Change Odisha in Mayurbhanj. Their participation underscored the collaborative spirit and shared commitment to supporting vulnerable communities during the harsh winter months.

The Gift Warmth initiative has grown significantly over the past decade, addressing the severe impact of extreme winters on underserved populations, which have become more frequent and intense due to climate change. Working closely with local authorities, ReNew has ensured the effective identification and support of individuals and communities most affected by cold waves, extending its outreach to shelters and remote areas. This year alone, blanket distribution drives reached district, tehsil, and village levels, making a tangible difference in the lives of countless individuals.

Ms. Vaishali Nigam Sinha, Co-founder and Chairperson of Sustainability, ReNew, reflected on this remarkable journey, “Gift Warmth embodies ReNew’s mission to create a meaningful social impact. Achieving the milestone of distributing one million blankets is a testament to the dedication of ReNewers and the unwavering spirit of collaboration with local communities. It is inspiring to see how this initiative has evolved into a movement of compassion and care, and we remain committed to scaling such impactful efforts in the future.”

ReNew’s Gift Warmth campaign sources blankets from small-scale businesses, reinforcing its commitment to supporting local economies alongside providing critical winter relief. What began as a modest endeavour to prevent cold-related hardships has become a landmark initiative in ReNew’s community engagement efforts.

For more information, visit www.renewfoundation.in.

About ReNew

ReNew is a leading decarbonization solutions company listed on Nasdaq (Nasdaq: RNW, RNWWW). ReNews clean energy portfolio of ~17.4 GWs on a gross basis currently, is one of the largest globally. In addition to being a major independent power producer in India, we provide end-to-end solutions in a just and inclusive manner in the areas of clean energy, digitalization, storage, and carbon markets.

For more information, visit www.renew.com and follow us on LinkedIn, Facebook, Twitter and Instagram.

Axis Max Life Amplifies Double Bharosa, Leverages Influencers’ Voices to Double Down On Trust & Protection

Axis Max Life Insurance Ltd. formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/ “Company”), has launched influencers backed Double Bharosa campaign to increase awareness and understanding of life insurance products while highlighting its enhanced trust and security for customers. With the message “Bharosa ab ho gaya double,” the campaign emphasizes the brand’s dependability and commitment to providing value and certainty in financial assurance.

The campaign creatively utilizes the theme of “double” through engaging content featuring influencers in dual roles, symbolizing how life insurance acts as a vital ingredient in building a secure future. Influencers across various categories, such as food, finance, and poetry, have also been tapped for this campaign, with notable names including Shivesh Bhatia, Yahya Bootwala, and Ujjawal Pahwa. The storytelling resonates with consumers by addressing their hesitations about life insurance and highlighting the value of trust.

The campaign shares relatable real-life analogies and adheres to the influencers’ unique content creation formats to significantly boost audience engagement. This strategy ensures the campaigns message reaches a broader audience while maintaining authenticity.

Commenting on the campaign, Rahul Talwar, Executive Vice President and Chief Marketing Officer, Axis Max Life Insurance, said, “At Axis Max Life Insurance were constantly working to simplify products and processes, building trust with our customers and making life insurance accessible to all. Our latest step in that direction is the new influencer-backed social media campaign that uses creative storytelling and meaningful collaborations to address hesitations that individuals harbour when it comes to purchasing life insurance. This digital campaign is rooted in our brand narrative of delivering ‘Double Bharosa’ to our customers; enabling them to understand their options better and make more confident choices, and ultimately allowing them to focus on what truly matters – the protection of their loved ones.”

As part of the campaigns way forward, Axis Max Life has collaborated with Radio Mirchi to extend the reach. Radio Mirchi’s RJs will create and share content on the stations social media platforms, amplifying the message of trust. This collaboration between Axis Max Life and Axis Bank leverages their strong legacies in the life insurance and banking sectors, reinforcing the credibility of the offerings. The partnership signifies a double assurance for customers, with both trusted entities backing their financial future, thus reinforcing the campaign’s message of “Double Bharosa” and providing enhanced reliability and security.

Demographics: The campaign targets audiences aged 18-45 years in Tier 1 and Tier 2 cities, addressing challenges such as hesitations in choosing life insurance due to concerns about reliability and value. The collaborative approach reinforces trust and simplifies the process of understanding life insurance products.

By creatively combining influencer marketing, radio collaboration, and a focus on building trust, this campaign by Axis Max Life Insurance promises to effectively reach its target audience and achieve its goals.

About Axis Max Life Insurance Limited

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com.

Coimbatore Sri Ramakrishna Hospital’s Dermatology Experts Share The Science Behind Chemical Peels For Rejuvenated Skin

With the increasing popularity of various beauty procedures, the dermatology experts at Sri Ramakrishna Hospital are shedding light on chemical peeling, a treatment that has recently garnered significant attention. This procedure aims to enhance skin quality and appearance, and the experts are eager to share their insights to ensure individuals have an informed understanding of what it entails. Given the wealth of beauty treatments available online, gaining accurate information about chemical peeling becomes crucial for those considering it.

What should one know about chemical peeling

Chemical peeling, also known as chemo exfoliation, is a non-surgical treatment that employs specially formulated chemical solutions to gently remove the outer layer of the skin. By inducing controlled damage to the skins surface, this procedure encourages the regeneration of healthier and more youthful skin. Chemical peels are effective in treating various skin imperfections, stimulating collagen production, and improving overall skin texture.

There are three main types of chemical peels, each designed to meet the individuals needs:

1. Superficial Peels: These use mild acids to exfoliate the skin by targeting the outermost layer. Since they are gentle, these peels typically do not require sedation.

2. Medium Peels: These involve stronger acids, like glycolic acid, that penetrate into the middle layer of the skin. They effectively remove damaged skin cells, and for those who may feel anxious, oral analgesics might be provided.

3. Deep Peels: This type penetrates completely through the middle layer of the skin to remove damaged cells. Anesthesia is often administered before this procedure, based on the dermatologists recommendation.

Chemical peels can be tailored to an individuals specific skin type and concerns, making them a versatile option for improving skin health and appearance.

Chemical peels offer a variety of benefits for different skin conditions, helping to improve both the appearance and health of the skin.

Here’s a brief overview of how they can specifically address several common issues:

Acne:

Chemical peels can effectively treat acne by unclogging pores, reducing inflammation, and improving skin texture. Ingredients like salicylic acid and glycolic acid have been shown to significantly diminish acne lesions and enhance overall skin appearance.

Freckles:

Sun exposure and genetics often lead to freckles. Chemical peels are recognized for their ability to lighten and reduce these spots by exfoliating the skin and removing pigmented cells, resulting in a more even skin tone.

Melasma:

This condition causes dark, irregular patches often influenced by hormonal changes or sun exposure. Chemical peels can accelerate skin cell turnover and break down excess pigmentation, making dark patches less prominent and improving overall skin tone.

Acanthosis Nigricans:

This condition results in darkened, thickened skin in areas like the neck and armpits. Chemical peels can lighten these patches by exfoliating the affected areas and promoting healthier skin regeneration, improving both appearance and texture.

Periorbital Pigmentation:

Dark circles around the eyes can stem from various factors, including genetics and fatigue. Targeted chemical peels can help lighten these areas, stimulating collagen production and enhancing skin tone for a brighter under-eye appearance.

Tanning Skin:

Overexposure to the sun can lead to uneven skin tone and dark spots. Chemical peels effectively exfoliate sun-damaged cells, aiding in sun spot reduction and leading to a smoother, more even complexion.

What should one know about the procedure and recovery of chemical peels

Chemical peel procedures are often simple and do not require any extensive steps. Prior to undergoing chemical peeling, an individual needs to follow certain steps to ensure a smooth treatment process.

Prior to the procedure:

  • Avoid using skincare products that contain glycolic acid or retinol.

  • Avoid the use of bleach on the area to be treated.

  • If an individual is pregnant, breastfeeding, has amyloidosis, keloids, or is on keloid medications, it is important to discuss this with a dermatologist.

Chemical peeling procedure:

  • It is recommended for the patient to have a clean face on the day of treatment.

  • Acetone or isopropyl alcohol is used to wipe the patient’s face cleanly.

  • The patient is positioned supine at an angle of 45 degrees.

  • Eye protection is provided during the procedure.

Post-peel recovery:

For a quicker and easy recovery the patients need to follow post-peel care guidelines recommended by the dermatologist.

  • One should not touch or pick on the peeling

  • It is important to avoid direct sun exposure as it can irritate the treated area.

  • A gentle cleanser should be used in a patting motion, avoiding rubbing.

  • The treated area should be gently patted down after washing.

  • A gentle moisturizer can be applied in case of light peel.

  • An ice pack for about 20 minutes should be applied by the patients who underwent medium or deep peels.

Why should one choose chemical peels

Chemical peeling is an excellent treatment option for individuals looking for a non-invasive method to address multiple skin concerns without the need for surgery or extended recovery periods. It is suitable for various skin types and can be customized to treat individual skin requirements from mild to severe. Although not every individual can undergo chemical peeling, several factors determine the chance of an individual to seek chemical peeling.

Chemical peels are a safe and effective solution for addressing multiple skin concerns. With minimal downtime, chemical peels offer an accessible way to rejuvenate your skin.

The recovery after chemical peeling:

Although the recovery is extremely fast, medium and deep peels can take a little longer to heal when compared to superficial peels. The recovery protocol is also different, as deep peels may require extra attention and care to help in complete recovery without any complications.

Chemical peeling at Sri Ramakrishna Hospital is performed by experienced dermatologists in coimbatore who are dedicated to providing personalized care for every individual. With a deep understanding of skin conditions and treatment options, the dermatology experts at Sri Ramakrishna Hospital customize chemical peeling procedures to meet individual needs while ensuring that one receives advanced care. It is important to seek expert consultation to ensure the right type of peel is recommended for an individual’s skin type and condition.

About Sri Ramakrishna Hospital

Sri Ramakrishna Hospital has attained an iconic reputation since its inception in 1975. Situated in the heart of Coimbatore city, this hospital has in many ways became a part of medical history. In fact, it has been an integral part of the healthcare revolution of modern India. Established and run by the SNR Sons Trust, Sri Ramakrishna Hospital treats several lakhs of patients each year. From providing the most advanced medical procedures to treatments for everyday ailments, they bring relief to patients from all walks of life using state-of-the-art technology and cutting-edge surgical and medical techniques to deliver outstanding results.