India’s most iconic lifestyle and entertainment supplements, Bombay Times and Delhi Times, have officially kicked off their 30th Anniversary celebrations in grand style. Marking three decades of covering and defining glamour, entertainment, and culture, the celebrations began with Bollywood superstar Akshay Kumar, who unveiled a special tribute to Bombay Times in the form of a life-size front page of the paper at The Times of India office.

30 Years of Bombay Times and Delhi Times

Street Carnival Brings Nostalgia to Life
Adding to the celebratory fervor, a vibrant experiential street carnival is now underway outside The Times of India office. The carnival, which runs from December 19 to December 20, offers visitors a chance to step back in time and relive three decades of Bombay Times’ unforgettable moments.

Highlights of the carnival include: Streets decked with vintage Bollywood movie posters and a red-carpet experience. Photo booths for fun, nostalgic snapshots and entertainment artists like Golden Statue Man, Mirror Man and Jugglers. Interactive fun counters such as tarot readings and bracelet making corner.

Celebrities like Ram and Gautami Kapoor, Taha Shah, Arjun Bijlani, Iqbal Khan, Sheeba and many others were also spotted enjoying the celebrations, exploring the walk-through timeline and posing at photo booths.

Special issue coming on December 21st
To celebrate the 30-year journey of Bombay Times and Delhi Times, both the iconic brands will be bringing out a special issue that will take readers on a nostalgic ride back to the 90s-the era that reshaped both the entertainment world and lifestyle journalism.

Launched in 1994, these publications recognized, ahead of almost all others in the space, that what entertained and engaged readers-Bollywood, fashion, food, fitness, and high society-was just as relevant to the reader as the hard news around politics and the economy. They created a new space that has grown stronger and more vibrant over three decades.

This special issue will take you back to the mid-90s, revisiting a time when movies ran for 25-50 weeks, cassette tapes needed pencils to rewind, and Page 3 became synonymous with flamboyance and aspirational living. It will feature untold stories of iconic names and their journeys over these three decades, along with a nostalgic look at people and stories that defined the era.

Don’t miss this special edition-a heartfelt tribute to the past and a soft reminder of how decisively Bombay Times and Delhi Times have shaped entertainment and lifestyle media. Grab your copy tomorrow!

Reflecting on the milestone, Sivakumar Sundaram, CEO, Bennett, Coleman & Co. Ltd., said, “Completing 30 years of Bombay Times and Delhi Times is a moment of immense pride. These publications have become an integral part of our readers’ lives, capturing the pulse of India’s entertainment and lifestyle landscape. The 30th Anniversary celebrations are our way of expressing gratitude to our readers, partners and the world of showbusiness for their unwavering support through the years.”

Hong Kong, China

As one of the most festive cities in Asia to celebrate Chinese New Year, Hong Kong boasts a vibrant range of celebrations around every corner. In recent years, a lot of traditional customs have been modernised with novel interpretations, blending cultural heritage and innovation for an unparalleled festive experience. Among the highlights is the myriad of fortune-enhancing activities that attract travellers to various temples, where they can immerse themselves in refreshing spiritual traditions like never before.

Clockwise: Hong Kong Well-Wishing Festival, Man Mo Temple, Prayer Request inside the Taisui Yuenchen Hall, LED Wishing Wall

Wong Tai Sin Temple: Fortune-Seeking Meets Interactive Technology

Visit the Wong Tai Sin Temple to seek blessings for the year ahead, where it is best known for its reputation of making most wishes come true. Every Chinese New Year, droves of worshippers flock to the temple on the night of New Year’s Eve (i.e. 28 January 2025), racing to offer the sacred “first incense” to the deity at midnight on the first day of the year, symbolising a propitious beginning and a good omen.

If you miss the midnight rush, visiting Wong Tai Sin during the first lunar month is also considered an auspicious way to kick off the new year. Many people who wish for a year of smooth sailing like to pay respect to their respective Taisui (the 60 deities in charge of the 12 Chinese zodiac signs combined with the five elements of Chinese astrology) at the beginning of the year, making the Taisui Yuenchen Hall one of the most popular spots at Wong Tai Sin Temple. The magnificent hall features a starry LED sky dome with constellations that create an otherworldly atmosphere. Worshippers standing beneath the dome can hear their own voices echo as they pray, creating a sense of divine connection. When placing the petition document into the cabinet in front of the Tai Sui shrine, worshippers will be greeted by a misty special effect with glowing red light, symbolising the deities’ acceptance of the devotee’s intentions.

What’s more, the temple offers an interactive LED wishing wall at its Cultural Centre for Wong Tai Sin Belief and Customs. Upon entering their name and wishes digitally via a QR code, visitors can see them displayed instantly on the wall that stretches from the centre exterior to the interior, across the ceiling, witnessing their wishes “ascend to heaven”.

Opening Hours during Chinese New Year

Taisui Yuenchen Hall will be closed on 28 and 29 January 2025. It will be open to the public from 30 January 2025 onwards,
Timings: 30 January 2025: 12:00-17:00, 31 January to 12 February 2025: 8:00-17:00 and 13 February 2025 onwards: 8:00-16:30

Note: During the Chinese New Year period, visitors born in a specific zodiac year can access the Taisui Yuenchen Hall for free.

The Cultural Centre for Wong Tai Sin Belief and Customs will be closed between 28 January and 12 February 2025. The Centre will be open to the public from 14 February 2025 onwards (closed on Thursdays).

For detailed opening hours of other buildings and halls in Wong Tai Sin Temple, please visit their website: www.wongtaisintemple.org.hk.

Encounter Digital Fortune-enhancing Experiences at Ease

Man Mo Temple in Sheung Wan and Tin Hau Temple in Yau Ma Tei are two other popular temples adored by believers. Visitors to Man Mo Temple often pray for academic and career success, while Tin Hau Temple is a hotspot wishing for blessings, and is well-received by local worshippers and intrigued tourists alike.

These historical temples, which are both declared monuments, have been keeping up with the times by digitalising the worshipping experience. The introduction of self-service kiosks allows visitors from around the world to effortlessly purchase incense and offerings. To commemorate the experience, a blessing seal will be stamped on the shopping receipts, and you will get a unique keepsake to carry the good fortune around.

For those praying for prosperity, the “Kwun Yum Treasury Opening” on the 26th day of the first lunar month (i.e. 23 February 2025) is a noteworthy occasion. Eager devotees queue up outside Kwun Yum Temples on this auspicious day, all hoping to symbolically “borrow” wealth from Kwun Yum (the Goddess of Mercy) for the year ahead. Don’t worry if you miss this auspicious event, a number of temples in Hong Kong have got you covered by bringing the activity online. All you need to do is to register in advance, and you can “borrow” virtually on the day of treasury opening. Fortune tokens can then be collected from a selected temple during your next visit to Hong Kong within a designated period to complete the metaphoric “loan” with the Goddess.

For detailed opening hours of Sheung Wan Man Mo Temple, Yau Ma Tei Tin Hau Temple, and arrangements for online “Kwun Yum Treasury Opening”, please visit their website: temples.tungwahcsd.org.

The Hong Kong Well-wishing Festival: Tradition Illuminated with a Modern Twist

The Wishing Trees in Tai Po’s Lam Tsuen has long been a revered spot for wish-making. Every Chinese New Year, fortune seekers of all ages gather at the Hong Kong Well-wishing Festival, ready to test their luck by throwing the iconic wishing placards. According to tradition, visitors write their wishes on a piece of joss paper attached to an orange and toss it up to the tree. If it clings to the branches, it is believed the wishes will come true. The higher the placard hangs, the greater the chance of the wish coming true.

Moving with the times, the wishing trees have been enhanced with shimmering luminosity and glowing wishing placards, adding a magical touch to this amusing ritual. Visitors can also try the upgraded new rituals such as blessing lotus lanterns and love locks, alongside a series of exclusive activities in this joyous carnival. Nevertheless, from 30 January until 13 February, the Festival will be embellished with more photo-worthy moments created by floats from the International Chinese New Year Night Parade on display at Lam Tsuen.

Hong Kong Well-wishing Festival

Date: 29 January – 12 February 2025

Transportation: Take bus 63R from Tai Po Market and Tai Wo Railway Station,

*Lam Tsuen New Year Night Market will be held between 29 January and 4 February 2025. For details, please visit: www.instagram.com/hkwellwishingfestival.

Hong Kong’s Chinese New Year festivities are a symphony of tradition and innovation, from riveting temple hopping to timeless wishing rituals, the city is bursting with festive surprises. Get ready for your Chinese New Year trip to Hong Kong now and embrace a year filled with blessings and good fortune!

About Hong Kong Tourism Board (HKTB)

The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and enhance visitors experience once they arrive. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.

The HKTB’s missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong and to consolidate Hong Kong’s position as a unique, world-class, and most desired destination.

In recent years, the importance of gender equity has come to the forefront as organizations, educators, and policymakers recognize its role in driving societal and economic progress. While gender equality ensures everyone receives the same treatment, gender equity goes a step further, addressing the unique needs of women and the systemic barriers they face to create equal opportunities for all.

Ipsita Kathuria, Founder & CEO, TalentNomics India

Organizations like TalentNomics are leading this movement for gender equity. Founded with a vision to empower women as confident and capable leaders, TalentNomics addresses these challenges head-on through mentorship, leadership training, and advocacy for equitable policies. With initiatives like Equiverse-a concept envisioning a universe where gender equity is the norm-TalentNomics fosters inclusive ecosystems and empowers women to rise as leaders and advocates for gender parity.

Why Gender Equity Matters
Gender equity is essential for creating a more harmonious and sustainable world where everyone has equal opportunities to prosper. Empowering women, who constitute 50% of the population, ensures balanced development, productive engagement, and inclusive decision-making. A gender-equitable world ensures that women are no longer subject to systemic disadvantages such as domestic violence or treatment as second-class citizens.

In workplaces, gender equity drives innovation, enhances employee engagement, and reduces attrition, particularly among women. Equitable practices dismantle long-standing barriers, enabling individuals to thrive professionally and contribute meaningfully. Diverse leadership teams, cultivated through gender-equitable policies, lead to better decisions, progressive organizations, and long-term sustainability.

In education, fostering equity ensures equal access to learning resources for women and girls, laying the groundwork for them to develop future ready skills and mindset and their leadership potential and opens doors to future opportunities.

The Challenges Women Face

Despite progress, women encounter persistent challenges in their journey toward equity:

• Bias in hiring and promotion: Stereotype beliefs often hinder women from being hired and ascending to leadership roles.

• Limited mentorship and sponsorship: A lack of access to mentors and role models restricts women from navigating challenges they face in their careers and impacts their growth opportunities.

• Systemic barriers: Inequalities at home, in education, healthcare, and societal expectations create additional hurdles for women.

Driving Change Through Initiatives
TalentNomics plays a pivotal role in advancing gender equity by addressing these challenges directly. Through its programs, the organization equips women with the skills and confidence needed to become leaders in their fields. Talentnomics has already empowered many women, who are now leading efforts to create gender-equitable workplaces and communities.

Equiverse, an initiative spearheaded by TalentNomics, envisions a future where equity is the norm. By fostering mentorship networks, leadership programs, and a supportive ecosystem, TalentNomics is not only advancing individual careers but also building a collective force of women leaders driving systemic change.

What Organizations Can Do to Foster Gender Equity

Organizations must take deliberate actions to ensure gender equity becomes standard practice:

• Walk the Talk: Leadership must visibly and consistently demonstrate their commitment to equity.

• Revamp Policies and Practices: Address systemic barriers by:

• Implementing fair hiring and promotion processes to prioritize diversity in leadership pipelines.

• Auditing growth opportunities to ensure balanced career progression for all employees.

• Offering flexible leave policies for caregiving responsibilities and ensuring workplace infrastructure supports women’s needs.

• Closing wage gaps by conducting regular pay audits and promoting equitable compensation.

• Support Mentorship Programs: Facilitate mentorship and networking opportunities for women to learn from experienced leaders and peers.

By embedding these principles into their cultures, organizations can break barriers and create a foundation where equity thrives.

The Role of Technology and Innovation
Technology is a powerful enabler for gender equity. AI-driven tools can identify gaps in hiring, pay, and career advancement, while digital platforms democratize access to mentorship and learning opportunities. Leveraging these innovations allows organizations to measure progress and implement effective solutions to achieve equity goals.

A Vision for the Future
A gender-equitable world is one where opportunities are not constrained by biases or systemic barriers. Women’s voices are heard, their contributions are valued, and they have equal access to leadership opportunities.

While significant strides have been made, much work remains to be done. With initiatives like those driven by TalentNomics, the path to a more equitable world becomes clearer. By aligning individual efforts with systemic changes, we can transform gender equity from an aspiration into a reality for future generations.

In the drought-scorched fields of Kesaramadu Gram Panchayat, Tumkur, Karnataka, hope flows anew. Powered by The Art of Living Social Projects in partnership with Wipro, the JalTara Recharge Structures Project is transforming the lives of farmers and rewriting the story of water scarcity in rural India.

Prasana Prabhu, Chairman, The Art of Living Social Projects inaugurates landmark JalTara project in Tumkur

Over nine months, from December 2023 to September 2024, this initiative has brought hope and water security to 154 farmers, rejuvenating over 500 acres of farmland through the construction of 500 recharge pits. Groundwater levels have improved, agricultural productivity has surged, and borewell water availability has significantly increased in many locations. Environmentally, the initiative has curbed water runoff while bolstering groundwater recharge. Inspired by this success, the partnership plans to expand the model to other drought-prone regions, bringing water security to more communities.

Breaking ground: JalTara recharge structure takes shape

JalTara: A Dual Shield against Drought and Floods

What makes JalTara truly extraordinary is its two fold impact – it combats both drought and flooding. During dry spells, the recharge structures replenish depleted groundwater, providing farmers with a sustainable lifeline for irrigation and household needs. When the rains arrive, these structures act as guardians, preventing soil erosion by curbing water runoff and protecting the fertile topsoil vital for agricultural health.

Efficient, adaptable, and economical, JalTaras design allows for rapid implementation without requiring heavy machinery or labor-intensive processes. Its versatility ensures it can be replicated across diverse terrains, offering an immensely scalable solution to India’s water woes.

From Parched Lands to Thriving Fields

Water scarcity isn’t just an environmental concern – it’s a daily battle for survival in rural areas. Farmers often grapple with failing crops, mounting debts, and dwindling livelihoods. The JalTara project addresses these struggles with a simple yet effective solution: recharge structures that replenish groundwater and reduce dependency on unpredictable monsoons.

For Chandrashekar, a farmer in Kesaramadu, the transformation has been remarkable. “With 16 recharge pits on my land, I’ve seen a rise in groundwater levels. My crops flourish, and irrigation is no longer a gamble,” he shares.

Satish, another beneficiary, echoes the sentiment: “Before JalTara, my borewell often ran dry, forcing me to consider costly alternatives. Now, with the recharge pit, water availability has doubled, and my farming costs have dropped.“

A Scientific Approach with a Human Touch

JalTara’s success lies in its blend of scientific precision and community involvement. It begins with meticulous groundwork:

• Surveys and Studies: Detailed assessments pinpoint the best locations for recharge pits, ensuring maximum effectiveness.

• Community Engagement: Farmers are actively involved, learning about water conservation and sustainable practices, encouraging them to take ownership of the solution.

• Green Initiatives: Saplings are distributed for planting, complementing the recharge structures and enhancing the region’s ecological balance.

This integrated approach addresses water scarcity while fostering long term environmental and socio economic resilience.

A Collaboration Driving Impact

The partnership between The Art of Living Social Projects, Wipro, local volunteers, and farmers turned the vision of water security into tangible outcomes. Farmers like Shreedhar, who once struggled with expensive borewell drilling, now advocate for recharge pits. “For a fraction of the cost of a borewell, I’ve built three pits that provide reliable water throughout the year,” he shares.

From Local Success to National Impact

The success in Kesaramadu has demonstrated how effective the JalTara model is in addressing water related challenges. The initiative has improved groundwater availability, revitalised agriculture, and restored environmental balance in the region. Its adaptability ensures that the model can be scaled to tackle drought and flooding challenges across India, paving the way for sustainable water management.

Beyond the Numbers

JalTara isn’t just about pits or percentages; it’s about empowering communities to reclaim their resources and livelihoods. It exemplifies how the combination of science, compassion, and grassroots action can yield transformational change.

As we look ahead, sustainable water management remains essential, not optional. Initiatives like JalTara show that when communities, organisations, and innovative solutions come together, the future flows with possibilities.

About The Art of Living Social Projects

The Art of Living, a global non-profit organisation dedicated to peace, well-being, and humanitarian service founded in 1981 by the world-renowned humanitarian and spiritual leader Gurudev Sri Sri Ravi Shankar, collaborates with various organisations and the Government of India to combat water scarcity through numerous water conservation projects.

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Gold in India is considered much more than just a metal, it’s woven into the countrys cultural fabric. Gold is a trusted investment, and often the go-to financial backup during times of need. Whether it’s a wedding, festival, or simply an investment for the future, gold holds immense value.

Bajaj Finserv Gold Loan

However, gold prices keep fluctuating daily and understanding the factors behind these price changes can help individuals make more informed decisions, whether they’re buying, selling, or looking to unlock the value of their gold. Let’s deep dive into the gold price today in Jaipur and how one can make the most of it, whether through buying, selling, or using gold as collateral for a loan.

Gold rate dynamics
Gold price today in Jaipur, like in any city in India, often fluctuate, reflecting dynamic market conditions. These changes impact decisions related to buying, selling, or leveraging gold. For those considering a gold loan, such price movements can directly influence the loan amount, as it depends on the current value of gold. Bajaj Finserv Gold Loan provides an efficient way to unlock the value of gold, offering quick disbursal, minimal paperwork, and flexible repayment options. With loans ranging from Rs. 5,000 to Rs. 2 crore and free gold insurance, Bajaj Finance ensures a secure and transparent process to meet diverse financial needs.

Let’s explore the major reasons affecting gold rates in India:

1. Global economic trends: Events like inflation, geopolitical tensions, and fluctuations in currency values have a direct impact on international gold rates. Since India imports most of its gold, these global shifts affect local markets in Jaipur as well.
2. Import duties and taxes: Changes in government policies, such as import duties and GST rates, play a significant role in determining gold prices in the region.
3. Seasonal demand: Jaipur’s rich cultural calendar, filled with weddings and festivals, creates an increased demand for gold, especially during peak seasons, which can drive prices up.
4. Currency exchange rates: Since gold is priced globally in US dollars, fluctuations in the rupee-dollar exchange rate have a direct effect on gold prices locally.

By understanding these factors, individuals can make better financial decisions and time their buying, selling or leveraging activities smartly.

Using gold as collateral for a loan
Gold loans are becoming increasingly popular due to their simplicity and flexibility. Leveraging gold for a loan allows individuals to access immediate funds without the need to part with their precious jewellery. The process is simple, just pledge gold jewellery (18-22 karat), undergo evaluation, provide the required documents, and receive the loan amount upon approval.

Before applying for a gold loan, it’s essential to understand one’s repayment obligations. The gold loan EMI calculator is a helpful tool that estimates monthly repayments based on key factors such as loan amount, interest rate and repayment tenure.

Reasons to consider the Bajaj Finserv Gold Loan
When it comes to leveraging gold for a loan, Bajaj Finance offers a suite of benefits:

• Quick disbursal: Once approved, funds are credited to the borrower’s account without delay.

• Minimal paperwork: The loan process is efficient with minimal documentation required.

• Loan range: Bajaj Finserv offers loans from Rs. 5,000 to Rs. 2 crore, catering to a wide range of financial requirements.

• Convenient repayment options: Borrowers can choose a repayment plan that aligns with their financial situation.

• Free gold insurance: Bajaj Finance provides free insurance for the gold pledged, offering additional peace of mind.

• No hidden charges: Borrowers are guaranteed complete transparency, ensuring they know exactly what they are paying for.

For those considering a gold loan, Bajaj Finance offers an easy, quick, and secure way to unlock the value of their gold while benefiting from transparent processes and convenient repayment options. Explore gold loan options with Bajaj Finance today!

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About Bajaj Finance Limited

Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 80.41 million customers. Bajaj Finance has a credit rating of AAA/Stable for its Fixed Deposit program from CRISIL and ICRA, AAA/Stable for long-term borrowing from CRISIL, India Ratings, CARE and ICRA, and A1+ for short-term borrowing from CRISIL, India Ratings and ICRA. It has a long-term issuer credit rating of BBB-/Stable and a short-term rating of A-3 by S&P Global ratings. To know more, visit www.bajajfinserv.in.

Prestige, a pioneer in kitchen appliances, proudly marks 75 years of its iconic brand. The revolutionary products from this Prestige Brand has transformed the way homemakers cook nationwide, cementing Prestige’s place as a household name and an industry leader.

Prestige Marks 75 Years of Revolutionizing Home Cooking with Iconic Innovative Products

From its humble beginnings, Prestige has grown to become a market leader across multiple categories, including Pressure Cookers, Gas Stoves, Induction Cooktops, Rice Cookers, and Breakfast Appliances. In the cookware category, brand offers products like casseroles, dosa tawas, roti tawas, grill pans, saucepans, kadhais, fry pans, and idli cookers. Offering a diverse range of kitchen essentials, Prestige has enriched consumers lives with innovative solutions. Today, the brand also leads in categories such as mixer grinders and the Tri-ply range of cookers and cookware. This remarkable journey reinforces the company’s commitment to innovation and quality, exemplified by its unique position as the worlds sole manufacturer operating fully automatic plants dedicated to the production of pressure cookers.

TTK Prestige has been honored with multiple prestigious awards, showcasing its excellence and innovation across various categories. Leading the list of accolades is the recognition as a Superbrand 2024 for consecutive 18 Years by Superbrands India Media Private Limited. The brand has also been awarded the Indias Most Trusted Pressure Cooker Brand Award – 2024 and the Indias Most Desired Pressure Cooker Brand Award – 2024 by TRAs Brand Trust Report. Among the other notable accolades are the Best Use of PR for Crisis Management (Design Infringement) at the CommuniCon Awards 2024 and the New Product Launch – Consumer Durables for the Induction Cooktop with Whistle Counter campaign at the E4M Marketing Awards South. Adding to its achievements, TTK Prestige has also been recognized as the Top 50 Brands Award and under the Evergreen Brand category.

Leading the evolution in the pressure cooker industry, Prestige has pioneered numerous innovative solutions that have resolved consumer pain-points and transformed their cooking experience. Starting with its outer lid aluminum pressure cookers in 1959, the brand expanded globally in 1974 and introduced the groundbreaking gasket release system in 1982 for improved safety. In 1993, Prestige set new standards for durability with its stainless steel pressure cookers and, in the same year, launched non-stick cookware for health and convenience.

In 2002, Prestige introduced its powerful mixer grinders, catering to diverse kitchen needs. By 2005, the inner lid Handi Pressure Cookers further refined the cooking experience. In 2007, Prestige evolved into a total kitchen solutions brand, and by 2009, it launched unique induction cooktops specifically designed for Indian cooking. The Svachh range, introduced in 2019, further advanced safety and hygiene with modern technology and sleek design.

In 2017, Judge by Prestige brought quality kitchen solutions to value-seeking consumers at competitive prices. Prestige has also been at the forefront of modern kitchen technologies, including the Svachh range of gas stoves designed for cleaner use and the Induction Cooktop with cooker whistle-counting capabilities for enhanced precision. Safety and efficiency were further prioritized with the Safe Sense technology in chimneys, ensuring that users benefit from intelligent heat sensing and automatic shutdown features. In 2023, Prestige launched the Tri-ply Svachh Flip-On pressure cooker with a deep, spillage-control lid, ensuring mess-free cooking and easier cleaning. The recently launched Efficia Gas Stove, with its pioneering 75% thermal efficiency, sets new standards for energy savings and sustainability, surpassing traditional stoves in performance. The brand’s innovations continue to address diverse consumer needs, bringing sophisticated, easy-to-use solutions into kitchens worldwide.

With 5 state-of-the-art manufacturing plants, the presence in over 60,000 retail outlets, and now a strong online presence, Prestige is reaching consumers across the country. It’s exclusive offline presence includes over 700+ company-owned Prestige Xclusive stores in more than 305 cities across 28 states. As an iconic brand, Prestige continues to expand its footprint in India and globally, ensuring its trusted products, designed to meet every need in the kitchen, are accessible to all. The brand remains committed to innovation, offering energy-efficient appliancesand smart cooking systems that enhance user convenience and safety, thus building a closer bond with its valued customers.

Reflecting on this momentous occasion, Venkatesh Vijayaraghavan, MD & CEO of TTK Prestige said, “Weve been an integral part of countless families and homes for generations, adding value to their lives with innovative kitchen solutions for 75 years. Weve continually pushed the boundaries of innovation with our pressure cooker and kitchen appliances, introducing revolutionary features and setting industry standards. Throughout the years, weve stayed true to our four core pillars: safety, health, convenience, and aesthetics. Today, weve blossomed into a household name, standing at the forefront of the future, eagerly anticipating the transformations yet to come. For 75 years, weve made it our mission to understand Indian homemakers and cater to their every need, but we are still young, with many more hearts and homes to conquer. Heres to the next chapter of our journey.”

As ‘Prestige’ commemorates 75 years of excellence, the brand looks forward to continuing its mission of innovation and serving the needs of households across India and beyond.

About TTK Prestige

TTK Prestige Limited is part of the TTK Group. Over the past six decades, TTK Prestige has emerged as India’s largest kitchen appliances company, catering to the needs of homemakers across the country. Every Prestige product is built on the pillars of safety, innovation, durability, and trust, making the brand the first choice in millions of homes. In April 2016, TTK Prestige acquired UK-based Horwood Homewares and launched the Judge brand in India in August 2017.

The Bajaj Finserv Healthcare Fund has entered the final day of its New Fund Offer (NFO) period, which closes on December 20th, 2024. Launched on December 6th, this open-ended thematic equity fund is designed to help investors tap into the booming healthcare sector in India. This article explores why you should consider investing in this fund, how it capitalizes on Indias healthcare megatrends, and who should invest in it.

Invest in Bajaj Finserv Healthcare Fund

India’s healthcare industry: A transforming landscape

Indias healthcare landscape has been undergoing a massive transformation, especially in the aftermath of the Covid-19 pandemic. The pandemic underscored the importance of a strong healthcare system, while simultaneously driving a surge in health awareness. From increased focus on medical infrastructure to the adoption of healthier lifestyles, the pandemics impact on the healthcare sector cannot be overstated.

Since the pandemic, India has made significant strides in improving its healthcare infrastructure, expanding research and development, and increasing access to quality healthcare services. Notably, the country has become a global hub for pharmaceutical manufacturing, including the production of vaccines and the use of innovative diagnostic technologies.

This rapid growth presents an opportunity for investors who wish to be a part of India’s healthcare evolution. The Bajaj Finserv Healthcare Fund is strategically positioned to capture the potential of this sector, which is expected to become one of India’s largest economic contributors in the coming years.

The megatrends strategy: A visionary approach

The Bajaj Finserv Healthcare Fund follows a strategic approach called the megatrends strategy, which aims to capitalize on long-term growth trends shaping the healthcare landscape. The key megatrends identified by the fund include:

Regulatory megatrends: The government’s push through initiatives like the Ayushman Bharat scheme, and its support for the pharmaceutical sector through the Production Linked Incentive (PLI) scheme, is driving growth in healthcare.

Economic megatrends: Rising disposable incomes, urbanization, and increased healthcare spending are creating a favourable economic environment for the healthcare sector.

Demographic megatrends: India’s aging population and expanding middle class are fuelling demand for healthcare services, insurance, and wellness products.

Social megatrends: Growing health awareness, especially post-pandemic, has led to a rise in preventive healthcare, nutrition, fitness, and mental wellness.

By focusing on these transformative trends, the Bajaj Finserv Healthcare Fund aims to invest in companies that are poised to benefit from India’s expanding healthcare market.

Why should you invest in the Bajaj Finserv Healthcare Fund

There are several reasons why you may want to consider investing in the Bajaj Finserv Healthcare Fund:

Wealth creation potential: The healthcare sector in India is expected to grow at a rapid pace in the coming years, providing significant wealth creation opportunities for early investors.

Exposure to megatrends: The fund’s focus on long-term trends gives it an edge in identifying sectors that will drive India’s healthcare growth for years to come.

Diversification benefits: Healthcare is a specialized sector with relatively low correlation to other sectors like technology or finance. This allows investors to diversify their portfolios while maintaining exposure to a high-growth industry.

Strong fundamentals: Healthcare-related sectors are in a strong position, with healthy financials and ample growth potential, particularly as India’s healthcare infrastructure continues to develop.

Who should invest in the Bajaj Finserv Healthcare Fund

This fund is suitable for:

Long-term investors: If youre looking for a long-term investment, this fund’s strategy is built to capture growth over the next 5+ years.

Investors with a relatively higher risk appetite: Since the fund invests in thematic healthcare sectors, it may carry a slightly higher risk. However, those with a higher risk tolerance can benefit from the potential returns.

Investors seeking sector diversification: If you’re looking to diversify your portfolio and add exposure to a growing sector like healthcare, this fund offers a suitable opportunity.

Conclusion

The Bajaj Finserv Healthcare Fund can be a suitable investment opportunity for those looking to capitalize on the massive growth potential of India’s healthcare sector. By starting an SIP investment or lumpsum investment in this fund, you can gain exposure to some of the most transformative trends shaping the future of healthcare. The NFO closes today, December 20th, so act quickly if you want to be a part of this exciting growth story. Whether youre seeking long-term wealth creation, diversification, or exposure to healthcare megatrends, this fund provides a strategic way to invest in one of the country’s most favourable sectors.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.