• Buy the Limited edition HELL ENERGY DRINK can & Register yourself on www.winwithhell.in to participate

• Upload the code behind the pull-tab (AKA Tab) and retain the tab to claim your prize!

HELL ENERGY DRINK, one of the fastest-growing Energy Drink brands in the world, kicks off their grand-scale and exciting global consumer contest in India. Following the resounding success in their international markets, HELL ENERGY DRINK now invites consumers in India to participate in and get an opportunity to win over 10,000 daily and weekly prizes. In addition, participants will automatically be eligible for the draw for a grand prize.

HELL ENERGY DRINK Brings its Biggest-Ever Global Contest to Indian Consumers

With prizes ranging from a luxury car to iPhones to a chance to have dinner with internationally renowned actor and the global brand ambassador of HELL ENERGY DRINK – Michele Morrone, the campaign promises to make one ‘hell’ of a ride. What you can win:

• Grand prize: a brand-new luxury car

• Weekly prizes: iPhone 16, cabin trolley bags, 1.2 litre stylish cool cups and a few lucky winners will get an invite for exclusive dinner with Michele Morrone in Mumbai

• Daily prizes: Designer backpacks and stylish sneakers

From 07 April 2025 till 30 May 2025, consumers across the country can participate in the contest through the purchase of any of HELL ENERGY DRINK promotional can – HELL CLASSIC, HELL WATERMELON AND HELL APPLE. These promotional cans feature Michele Morrone’s iconic tattoos including the mythical Phoenix, two swords and more. Participation is very easy:

• Purchase the promotional HELL ENERGY DRINK can

• Register at www.winwithhell.in

• Upload the unique code found under the tab

• Save the tabs to claim your prize – Remember you can win Grand Prize – LUXURY CAR!

The small aluminium tab is not just the can opener. It is your ticket to winning big prizes. So, Save the Tabs!

Adrienn Popovics, Marketing Director, HELL ENERGY Hungary Ltd. shared her thoughts on the launch, “India is one of our most dynamic markets with an immense growth potential.This campaign is a milestone for the brand, marking our very first large-scale campaign in India. Building on the success of this campaign across several of our global markets, we are excited and looking forward to seeing how India, with its unmatched vibrancy and spirit, makes it their own.”

Commenting on WIN WITH HELL campaign, Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “We are beyond thrilled to be launching our biggest-ever consumer campaign for HELL ENERGY DRINK in India. Through ‘WIN WITH HELL’ we want to create an unforgettable experience for our consumers. India is a lively and vibrant market, and we wanted the campaign to resonate with the pulse of the people and reward them with a momentous, exciting experience.”

WIN WITH HELL campaign is backed by a bold marketing push featuring TV and digital ads, influencer campaigns, and a strong social media presence to ensure no one misses the chance to WIN WITH HELL!

About HELL ENERGY

HELL ENERGY is one of the fastest-growing FMCG brands in the world. Founded in 2006, the 100% Hungarian brand became Hungary’s market leader by 2010 and currently exports to 60+ countries. It holds market leadership in, among others, Greece, Bulgaria, Croatia, Romania, and Slovakia. HELL ENERGY’s success is driven by excellent quality, good value for money, wide availability, and world-class marketing communication. As a unique player in the energy drink sector, it is the only brand with a market-leading presence in several countries, its own ultramodern filling factory, and an aluminium beverage can factory – ensuring an unparalleled strategic position globally.

For more information, visit www.hellenergy.com/ind.

Dr. Kanans Visvanats, an internationally acclaimed researcher and thought leader, has been appointed as Principal Researcher for the United Nations Commission on Science and Technology for Development (CSTD). His Engagement with the UN Set to Drive Transformative Progress in Scientific Research. Currently serving as a Garwood Innovation Fellow at the Haas School of Business, University of California, Berkeley, and a Senior Research Scholar at the Latvian Academy of Sciences, Dr. Visvanats is renowned for his groundbreaking contributions in scientific research, innovation, and strategic development. His extensive expertise in academia, global policymaking, and technological innovation positions him as a driving force behind transformative solutions to contemporary global challenges.

Dr. Kannan Visvanats, Principal Researcher for the United Nations Commission on Science and Technology for Development (CSTD)

Latvia is emerging as a pivotal destination for scientific research and technological innovation, affirmed Dr. Kannan Kanans Visvanats, Principal Researcher for the United Nations Commission on Science and Technology for Development (CSTD). “With a strategic focus on innovation-driven economic growth, Latvia is solidifying its position as a premier hub for cutting-edge advancements. Latvia’s strategic focus on Foreign Direct Investment (FDI) and export-driven growth is set to accelerate advancements in scientific research and technological innovation. As global investors recognize Latvia’s business-friendly environment and innovation potential, the nation is fast becoming a key player in cutting-edge industries, paving the way for sustainable economic expansion. FDI & Exports will be the mantra for Latvia’s Growth in Science & Technology”. Said Dr. Kannan Kanans Visvanats.

Latvia’s dedication to fostering innovation has been recognized globally, as reflected in the Global Innovation Index (GII) 2024, where the country is ranked 42nd. It excels in key innovation indicators, including infrastructure, creative outputs, business sophistication, and institutional framework, highlighting its transformation into an emerging innovation powerhouse.

Economic Growth & Innovation Impact
Latvia’s dynamic approach to economic transformation emphasizes technological development and innovation as key drivers. As a small yet agile economy, the nation capitalizes on technological advancements, productivity improvements, and strategic investments to maintain competitiveness.

• According to World Economics, Latvia’s GDP in 2024 is estimated at $87 billion (PPP), with a projected increase to $89 billion in 2025-a 21% surge compared to World Bank estimates.

• Latvia’s investment appeal continues to grow, with active Foreign Direct Investment (FDI) reaching 4.2% of nominal GDP in December 2024, compared to 3.1% in the previous quarter.

• The Latvia Investment and Development Agency (LIAA) facilitated 45 new investment projects worth 655.4 million euros, creating over 2,000 high-quality jobs across sectors such as advanced manufacturing, IT, renewable energy, and aviation.

Booming Foreign Investment & Special Economic Zones (SEZs)
Latvias investor-friendly environment has led to an unprecedented surge in foreign investments:

• Active foreign investment projects have risen from 4 billion euros in 2023 to approximately 11 billion euros in 2024, demonstrating a 175% increase.

• The strategic use of Special Economic Zones (SEZs) has played a crucial role in attracting global investors, offering tax incentives and streamlined regulatory frameworks that enhance Latvia’s competitiveness.

Latvia’s Innovation Momentum
With a clear commitment to innovation and economic expansion, Latvia is positioning itself as a European leader in technology-driven growth, attracting world-class scientists, investors, and entrepreneurs. The nation’s forward-thinking policies and strategic initiatives underscore its ability to shape the future of research and industry on the global stage.

Dr Kanans Visvanats has made significant contributions to the fields of innovation and Academic Research. Dr Kanans Visvanats is a Garwood Innovation Fellow at the Haas School of Business, University of California, Berkeley, and a Senior Research Scholar at the Latvian Academy of Sciences. Dr Kanans Višvanats holds the prestigious title of Research Fellow at the Royal Society of Chemistry, UK.

Dr Kanans Visvanats has made remarkable intellect and groundbreaking contributions have solidified his position as a driving force behind innovative scientific research. Dr. Visvanats epitomizes the values of global progress, leveraging his expertise to address critical challenges and foster sustainable development. With a mission to advance humanity through science and technology, his work at the CSTD inspires generations to dream beyond boundaries and strive for excellence. Dr Kanans Visvanats has been honored with prestigious awards such as the Albert Schweitzer Medal in Science and the Asia Pacific Entrepreneurship Award. He is also a co-author of the book Smart Villages – A Game-Changing Innovation in Social Engineering.

Pentagon Press and DOAP proudly announce the second edition of Kalam & Kavach, set to take place on April 15, 2025, at Ashoka Hall, Manekshaw Centre, New Delhi. Following the resounding success of its inaugural edition in Pune, organized in collaboration with the Southern Command of the Indian Army, Kalam & Kavach 2.0 is poised to become a landmark platform for strategic dialogue on national defence and policy reforms.

Kalam & Kavach 2.0 – A landmark defence conclave driving India’s strategic vision for 2025 and beyond

Aligned with the Ministry of Defence’s vision of 2025 as the Year of Defence Reforms, this year’s event will catalyze dialogue around:

• Integrating emerging technologies to strengthen India’s military capabilities

• Accelerating Atmanirbharta (self-reliance) in defence manufacturing

• Reforming acquisition and procurement to enhance efficiency and delivery

The event will feature a distinguished lineup of speakers, including Chief of Defence Staff General Anil Chauhan, former Chiefs of the Army, Navy, and Air Force, senior officials from MoD, DRDO, DPSUs, and leading private manufacturers. The day-long event will include keynote addresses, fireside conversations, panel discussions, and book launches.

One of the highlights is the launch of the book “Ready, Relevant and Resurgent” authored by General Anil Chauhan, the 2nd Chief of Defence Staff (CDS) of India. This seminal work presents a forward-looking blueprint for the transformation of the Indian Army, addressing the imperatives of modern warfare, strategic preparedness, and force restructuring. With a compelling foreword by Shri Rajnath Singh, Hon’ble Raksha Mantri, the book underscores India’s vision of a future-ready, self-reliant military, and reflects the evolving doctrine of a resurgent defence force in a rapidly changing geopolitical landscape.

Kalam & Kavach is not just a discussion forum-it is a mission to institutionalize policy dialogue, encourage public-private collaboration, and provide actionable recommendations for strengthening India’s defence ecosystem. This year’s edition is supported by CENJOWS (Centre for Joint Warfare Studies), the official think tank under IDS, and strategic partners such as CyberPeace Foundation.

A decade of excelling in real estate consultancy, we have officially ventured into real estate development. Our first premium residential projects are launching in Sector 102, Gurgaon, and Uttarakhand. This move allows us to transform our deep market knowledge into curating exceptional living spaces and shaping a new chapter in our legacy.

Surender Kaushik, Founder & Director of Aryan Realty Infratech Pvt. Ltd.

Established in 2014, Aryan Realty Infratech Pvt. Ltd. began as a real estate consultancy, dedicated to helping families and investors discover the right properties in emerging regions such as Dharuhera and Neemrana. As we grew, we expanded into Gurgaon, one of India’s fastest-growing real estate markets. Over the years, Aryan Realty has formed strong alliances with industry leaders like M3M, Signature Global, Emaar, and Godrej. We’ve been recognized as a top-performing channel partner for both M3M and Signature Global for four consecutive years, which is a testament to our commitment to integrity, market insight, and customer delight.

Now, were leveraging over a decade of rich experience in real estate advisory to firmly position ourselves as a developer with a growing portfolio of premium residential offerings in Gurgaon. These include ARIPL Luxury Floors in Sector 102, located within the prestigious Amstoria township, and ARIPL Luxury Floors 2 in Sector 33, one of the city’s fastest-growing residential destinations. Strategically located near Dwarka Expressway, these projects blend contemporary design, thoughtful planning, and future-ready amenities, setting the tone for what lies ahead. Our vision is rooted in excellence, innovation, and sustainability, and were not just building homes-we’re building a new legacy.

Surender Kaushik, Founder & Director of Aryan Realty Infratech Pvt. Ltd., stated, “We proudly stepped into the role of a real estate developer, building upon our strong foundation as a trusted Real Estate Consultancy firm in the Gurgaon market. Having successfully led our transition from consultant to developer, we have channelled our market expertise into crafting landmark residential, commercial, and mixed-use projects that reflect our commitment to excellence. From land acquisition and project planning to design coordination, construction management, and strategic marketing, we remain closely involved at every stage to ensure our projects not only meet market demands but also set new benchmarks in quality, innovation, and sustainability. Our journey has just begun, and we are committed to shaping a future defined by trust, transparency, and transformative spaces.”

Our vision is to redefine the conventions of Indian real estate, and Aryan Realty Infratech is committed to delivering excellence in every aspect, from meticulous planning and superior craftsmanship to unmatched service standards. We believe that luxury should not just be an aspiration but a lifestyle experienced every day. With each development, Aryan Realty continues to raise the bar for premium living, crafting spaces that are both aspirational and enduring.

While we are still a young name in the development space, we bring a wealth of experience from years in real estate consultancy and a diversified presence across multiple segments of the market. As the real estate sector opens new avenues for growth, Aryan Realty stands ready to shape the future of urban living, thoughtfully designed community & crafted spaces.

Federal Bank is pleased to announce the appointment of Virat Sunil Diwanji as the National Head – Consumer Banking and a Senior Management Personnel of the Bank, effective April 10, 2025.

Virat Sunil Diwanji, National Head – Consumer Banking, Federal Bank

Mr. Diwanji brings over 30 years of extensive experience in Consumer Banking to Federal Bank. Prior to joining Federal Bank, he served as Group President and Head of Consumer Bank at Kotak Mahindra Bank. His illustrious career also includes significant roles at Ford Credit and A F Fergusion & Co. Additionally, Mr. Diwanji serves on the Board of several companies as a Non-Executive Director/Independent Director. He holds a Masters degree in Business Administration and a Bachelors degree in Mechanical Engineering.

Mr. Diwanjis vast experience and proven track record in the banking sector is expected to bolster Federal Bank’s scale and growth ambitions into new markets – geographies and segments, and businesses.

About Federal Bank
Federal Bank (NSE: FEDERALBNK) is a leading Indian private sector bank with a network of around 1550 banking outlets and 2054 ATMs/Recyclers spread across the country and the Bank’s total business mix (deposits + advances) stood at ₹ 4.96 Lakh Crore as on 31st December 2024. Capital Adequacy Ratio (CRAR) of the Bank, computed as per Basel III guidelines, stood at 15.20 % as on 31st December 2024. Federal Bank has Representative Offices in Dubai and Abu Dhabi that serve as a nerve center for Non-Resident Indian customers in the UAE. The Bank also has an IFSC Banking Unit (IBU) in Gujarat International Finance TecCity (GIFT City). Federal Bank is transforming itself, keeping its principles intact, into an organization that offers services beyond par. It has a well-defined vision for the future as a guidepost to its progress.

Yum!Brands, the parent company of KFC, Taco Bell, Pizza Hut, and Habit Burger & Grill, announced that it has appointed Manish Jain as the leader of its Digital and Technology (D&T) India Global Capability Centre (GCC).

Manish Jain – Leader, Digital & Technology Global Capability Center, Yum! Brands, India

Jain will spearhead the Company’s GCC strategy and shared services operations in India while championing Yum!’s world-class culture, reporting directly to James Watts, Chief People Officer, Yum! Digital & Technology.

The Yum! D&T India unit and GCC develop technology solutions and deliver shared service functions for all Yum! brands globally.

Jain brings over two decades of diverse global experience, with significant expertise in the Global Business Services and Global Capability Centre space. He has worked across consulting, fast-moving consumer goods and financial service industries in the U.S., Malaysia and India.

Most recently, Jain was the Asia-Pacific region service director and country leader for India at Getronics International, where he managed the India shared services hub and customer success function for the entire region. He was also the founding director of BT Group’s Global Business Services unit in India, and he spent over 10 years scaling up the unit.

“I am honored to take on this role and excited to help build the India Global Capability Centre in support of Yum! Brands’ strategy for good growth and its goal to be an employer of choice in the region,”Jain said.

About Yum! Brands

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 61,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and Habit Burger & Grill. The Companys Taco Bell, KFC and Pizza Hut brands are global leaders of the Mexican-inspired food, chicken and pizza categories, respectively. Habit Burger & Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2024, Yum! was named to the Dow Jones Sustainability Index North America, Newsweek’s list of America’s Most Responsible Companies, USA Today’s America’s Climate Leaders and 3BL’s list of 100 Best Corporate Citizens. In 2025, the Company was recognized among TIME magazine’s list of Best Companies for Future Leaders. In addition, Taco Bell, KFC and Pizza Hut brands were ranked in the top 25 of Entrepreneur’s Top Global Franchises Ranking for 2025, with Taco Bell securing the No. 1 spot for the fifth consecutive year.

Xperia Group, a well-known player in outdoor, event and promotion industry executed a mega outdoor campaign, conceptualized by MagicCircle, for MakeMyTrip on the occasion of its Silver Jubilee celebrations.

Xperia Group Executes MakeMyTrips Iconic 25 Year Anniversary Billboard Campaign

MakeMyTrip is known to provide an impeccable, customised and seamless online booking experience for its customers, since 2000! After 25 years, the company takes a trip down memory lane when mobile usage was less and screen time was restricted to playing games. Today, the company is celebrating its Silver Jubilee by thanking its valued customers for the support and admiration.

Xperia Group Executes MakeMyTrips Iconic 25 Year Anniversary Billboard Campaign

The rationale of the campaign is to convey the message that MakeMyTrip has proudly completed 25 successful and eventful years of serving its valued customers with a plethora of offers, deals, discounts for a cross-section of people viz. individuals, groups and large corporates etc. Importantly, last two decades has seen a paradigm shift in the usage of mobile phones with new technology. With the telecom sector boom, we all are witnessing a huge surge in the mobile use with customers experiencing and asking for more! Hence customers are extremely delighted to see innovation, and select best options and best prices suiting their multiple needs offered by MakeMyTrip.

Xperia Group Executes MakeMyTrips Iconic 25 Year Anniversary Billboard Campaign

MakeMyTrips large and strategic billboards across several cities speak about the time span and the way the company has evolved, developed and steered its business for last 25 years. Many social media influencers are raving about these eye-catching hoardings of MakeMyTrips which are on strategic key locations.

Gold has long been regarded as a trusted asset, serving as a financial cushion for both investors and borrowers. In recent times, gold loans have gained popularity as a go-to solution for those seeking quick liquidity. By pledging gold jewellery, individuals can unlock immediate funds without undergoing extensive paperwork or relying on their credit score. If an individual is planning to take a gold loan in India, one of the key factors to consider is the interest rate. A lower gold loan interest rate ensures reduced overall repayment, making the loan more manageable and cost-effective over time.

Bajaj Finserv Gold Loan

Bajaj Finserv Gold Loan makes this process even more seamless by offering loan amounts starting from Rs. 5,000 up to Rs. 2 crore, backed by minimal documentation and fast disbursal. With competitive gold loan interest rates, flexible repayment options, and complimentary insurance of pledged gold, Bajaj Finance ensures a convenient and secure borrowing experience for every customer. Understanding these benefits can greatly enhance one’s financial planning when opting for a gold loan.

Understanding the factors affecting gold loan interest rates in India

Here are five key factors that influence gold loan interest rates, presented in a third-person narrative suitable for a press release:

1. Loan amount and tenure
   Lenders often offer different interest rates based on the loan amount and repayment duration. Typically, shorter tenures and higher loan amounts may attract slightly lower gold loan interest rates, as the risk to the lender is perceived to be lower.

2. Quality and value of gold pledged
   The purity and current market value of the pledged gold directly impact the interest rate. Higher quality gold (typically 22 karat) fetches a better loan-to-value (LTV) ratio, which can lead to more favourable interest rates from lenders.

3. Lender’s internal policies
   Each financial institution has its own risk assessment model and pricing strategy. Bajaj Finance, for instance, offers competitive gold loan interest rates to borrowers based on transparent criteria, ensuring affordability and clarity throughout the loan tenure.

4. Market conditions and RBI guidelines
   Fluctuations in repo rates, inflation, and policy updates from the Reserve Bank of India also influence lending rates. As market conditions shift, gold loan interest rates may be adjusted accordingly by the lender to remain competitive.

What makes Bajaj Finserv Gold Loan a smart financial instrument

When considering an instant gold loan, the interest rate is one of the most important factors. Bajaj Finserv Gold Loan stands out for offering competitive gold loan interest rates, making it a preferred choice for many individuals across India.

With Bajaj Finance, borrowers can unlock quick funds by pledging their 18-22 karat gold jewellery, while enjoying affordable and transparent interest rates. The focus on customer convenience and cost-effectiveness makes this offering particularly attractive.

Here is why Bajaj Finserv Gold Loan is a wise choice in terms of interest rates:

• Attractive and competitive interest rates that reduce the overall cost of borrowing.

• Multiple repayment options, allowing borrowers to manage their repayment according to their financial comfort.

• Zero part-prepayment charges, helping borrowers save on interest by closing their loan early.

• Complimentary gold insurance ensures security of the pledged jewellery during the loan tenure.

• No hidden charges, with full transparency on how interest is calculated.

In addition, the simple documentation process and quick disbursal ensure that funds are accessible without delays. For those seeking a low-cost, secure borrowing solution, Bajaj Finserv Gold Loan is an ideal choice.

How to apply for a gold loan with Bajaj Finance

Applying for a gold loan with Bajaj Finance is pretty simple. Here’s how one can apply:

1. Visit the Bajaj Finserv Gold Loan website and click on ‘Apply’ to access the application form.

2. Enter the 10-digit mobile number and select ‘Get OTP.’

3. Enter the OTP to verify identity.

4. Choose the state and city to locate the nearest Bajaj Finance branch.

5. Provide personal details like name and date of birth as per the PAN.

6. Schedule an appointment at the Bajaj Finance branch.

7. After completing these steps, a Bajaj Finance representative will call to confirm the appointment and guide the borrower through the next steps.

Conclusion
Gold loans offer a reliable way to access quick funds, and the interest rate plays a vital role in determining affordability. Bajaj Finserv Gold Loan stands out by offering competitive gold loan interest rates, ensuring lower overall repayment. With a wide range of loan amount, minimal paperwork, multiple repayment options, and complimentary gold insurance, it offers a secure and cost-effective borrowing experience. Zero part-prepayment charges further help in saving on interest. For individuals seeking a gold loan with attractive interest rates and a hassle-free process, Bajaj Finance is a smart and trustworthy choice.

T&C Apply.

About Bajaj Finance Limited

India’s real estate sector has welcomed the Reserve Bank of India’s latest monetary policy move, which saw the repo rate reduced by 25 basis points to 6%. Industry leaders believe the decision-aimed at boosting economic momentum amid global uncertainties-will improve housing affordability, stimulate investor confidence, and accelerate development, especially in commercial and affordable housing segments.

RBI’s Second Consecutive Rate Cut to 6% Fuels Optimism in Real Estate

The rate cut comes at a time when the sector is navigating rising input costs and shifting buyer sentiments. By lowering borrowing costs, the RBI has provided a timely cushion for developers and homebuyers alike, with stakeholders expecting a boost in residential demand, fresh investments, and faster execution of ongoing projects.

Stakeholders believe that the cut, coupled with the RBI’s shift in stance from “neutral” to “accommodative,” will improve housing affordability, uplift investor sentiment, and fast-track development across residential, commercial, and affordable housing segments.

Deepak Kapoor, Director, Gulshan Group, says, “Amidst tariff wars, instability and volatility in the world, the second consecutive rate cut of 25 bps by RBI will push liquidity in the market, increase consumption and provide a boost to the economy ultimately benefitting the real estate sector. With home loans expected to come down, it will lead to a decrease in EMIs and help buyers who are sitting at the fences to go ahead and make new purchases. Most importantly, with two consecutive reductions in the last two months, RBI has shed its cautious stance and provides a glimpse of the things to come.”

Pankaj Jain, Chairman and CMD, SPJ Group, said, “At a time of global economic uncertainties and recent tariff hikes, the RBI’s decision to cut the repo rate by 25 bps for the second consecutive time and bring it to 6% will stimulate the country’s economic activity. In the backdrop of rising demand for luxury housing, it will also add to the momentum in the real estate sector, making home loans more accessible and renewing interest from potential buyers. The move offers a stronger case for developers to expand in untapped micro-markets. Thus, the ripple effect is likely to support both industry recovery and macroeconomic growth.”

Manit Sethi, Director of Excentia Infra, stated thatthe repo rate cut is a positive sign for the luxury real estate segment. Lower interest rates will benefit customers looking to buy high-end properties and make it easier for them to make investment decisions. This will make homeownership more feasible and encourage developers to expand their footprints in these high-potential regions.

Mr. Viineet Chellani, Founder and CEO, Asset Deals, says, “The RBI’s decision to cut the repo rate to 6% is a much-needed step in the right direction,” said a real estate consultant. “It’s likely to bring relief to homebuyers, especially in the affordable and mid-income segments, as lower EMIs will make homeownership more accessible. Reduced interest rates not only ease the financial burden but also boost confidence among prospective buyers who were waiting for the right time. We expect this move to spark renewed interest in the housing market and positively impact demand in the coming months.”

Surender Kaushik, Founder & Director of Aryan Realty Infratech Pvt. Ltd., says, “The RBI’s decision to reduce the repo rate by 25 bps, bringing it to 6%, comes at the right time. Amid the recent tariff hikes, this move is a welcome step toward economic stability and growth. For the real estate sector, a reduction in home loan rates will appeal to buyers, while developers may seize this opportunity to scale up projects in new growth corridors. Thus, we foresee an increase in property transactions across the various segments.”

Dr. Vishesh Rawat, VP and Head of Sales, Marketing & CRM, M2K Group, says, “The RBI’s 25 bps repo rate cut, bringing it down to 6%, was widely anticipated. In a climate of recently rising global tariffs, this move offers timely economic relief. For the real estate sector, particularly housing, lower home loan rates can further boost demand, especially among first-time buyers. It also creates the right environment for developers to initiate new projects and tap into emerging micro-markets, fostering long-term sectoral growth.”

Dimple Bhardwaj, Head Channel Sales & Marketing, Better Choice Realtors Pvt. Ltd., said, “RBI’s move to cut the repo rate by 25bps and reduce it to 6% has brought a greater relief to the real estate sector. Following the previous cut in February, this step strengthens confidence among buyers and developers, especially amid the swift shift in global sentiments. A lower policy rate will encourage borrowing, prompting more individuals to invest in property purchases and driving demand in the housing sector. Thus, we look forward to a surge in activity in the sector following this announcement.”

Ajendra Singh, Vice President (Sales & Marketing) of Spectrum@Metro Mall, said, “The RBI’s decision to cut the repo rate by 25 basis points to 6% is a timely move that offers much-needed support to the commercial real estate sector. With financing now becoming more affordable, developers and businesses can move forward with expansion plans more confidently, even as they deal with rising operational costs. This step also boosts investor confidence and sets the tone for steady, long-term growth.”

With two successive rate cuts and a clear pro-growth stance, the RBI has reignited market optimism in positioning real estate as a key engine of India’s economic recovery.