Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/ “Company”), has redefined Out-of-Home (OOH) advertising with an immersive 3D anamorphic display at Garuda Mall, Bangalore. This high-impact visual experience brought the concept of ‘Double Bharosa‘ to life, reinforcing the brand’s commitment to trust and protection in a way that captivated audiences.

Axis Max Lifes innovative OOH Campaign drives Double Bharosa across India

Building on the excitement of this innovation, Axis Max Life extended the campaign across 200+ sites in 20 cities, integrating cutting-edge technology with high-engagement activations. In Mumbai, the brand took over the streets with ten branded double-decker buses, ensuring strong visibility and recall. Additionally, Axis Max Life also introduced a mixed reality experience at over 45 locations including bus shelters and metro stations.

Timed with the cricket season and India’s recent ICC Champions Trophy win, this digital-first innovation allowed commuters to scan a QR code and take a virtual picture with brand ambassadors Rohit Sharma and Ritika Sajdeh, transforming brand engagement into a personalized and memorable experience.

The ‘Double Bharosa’ campaign was executed at scale, spanning print, television, digital, and on-ground activations, creating a multi-dimensional brand presence. Through this integrated campaign approach, Axis Max Life successfully deepened consumer engagement, making its message of trust and security more immersive, and impactful.

About Axis Max Life Insurance Limited

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com.

Accurate Institute of Management (Accurate) has emerged as a leading educational institution by offering a wide range of certification programs. These specialised certification programs cater to the evolving needs of the industry and provide the students with essential skills, industry exposure and certifications.

Accurate Institute of Management & Technology

Emphasising on practical learning and industry-specific knowledge, these programs by Accurate are designed to give students with valuable industry insights. Intended to make them job-ready by providing them with the skills demanded by top employers, these certification programs offer a range of subjects, from general management to specialised fields like digital marketing, HR analytics, financial planning and more. Aligned with industry trends all these programs ensure the students get prepared for the fast-changing business landscape.

Lab at Accurate Institute

Ms. Poonam Sharma, Chairperson, Accurate Group of Institutions said, “The future of education lies in blending theoretical knowledge with real-world skills. In line with this approach our certification programs provide students with the opportunity to specialise in areas that are highly valued by industry leaders. These programs give students the edge and confidence they need to get top jobs at leading companies. They equally arm students with the know-how and credentials they need to make their mark in their chosen fields.”

The mentor-mentee system at Accurate also offers one-on-one guidance to students. On top of that, the voice and accent training helps students build strong communication skills for the global business world. The institute also provides summer internship training in the industry to give students real-world, hands-on experience.

Some of the key certifications offered by Accurate Institute include Six Sigma Certification (General Management), Business Analytics Certification (General Management), Start-up & Entrepreneurship Certification (General Management), Employability Enhancement Certification (General Management), Personal Branding Certification (General Management), Corporate Etiquettes Certification (General Management), HR Analytics Certification (HR), HR Partnering Certification (HR) and Digital Marketing Certification (Marketing), among others.

These certification programs boost academic learning and also enable students to explore business opportunities preparing them for the future in every way. Accurate Institute of Management goes beyond traditional education by integrating various elements that enrich the overall learning experience. The institute provides laptops to every student, ensuring that they have access to the latest technology for their studies and assignments.

The students also benefit from foreign educational tours that offer them global learning experience and international exposure. Industry visits are also organised to give students first-hand insights into the workings of top industries. At the same time, national and international guest lectures are also hosted by thought leaders and industry experts. Such activities provide valuable knowledge from the global business arena.

About Accurate Institute of Management
The Lush green campus of Accurate Institute of Management is situated at Greater Noida. The institute is offering PGDM Course with dual specialization duly approved by AICTE, Ministry of HRD, and Government of India. Its PGDM course has been developed with innovative teaching methodology including regular industry interactions and laptop to groom them as techno business managers. The institute has been reckoned among the premier business schools of the country by various stakeholders.

Website: www.accurate.in.

Unexpected financial exigencies may arise out of the blue and a personal loan to manage such expenses might become the need of the hour. However, taking on debt does not always have to mean straining the budget. A personal loan EMI calculator can help borrowers calculate EMIs in advance and plan their finances ahead of time.

Personal loan EMI calculator helps you streamline your finances

Shriram Finance, a leading name in the NBFC (Non-Banking Financial Company) sector, offers a solution to help individuals streamline their budgeting and financial planning through the Personal Loan EMI Calculator. This user-friendly tool allows potential borrowers to estimate their monthly repayments, ensuring they make informed decisions when considering a personal loan.

Benefits of Using the Shriram Personal Loan EMI Calculator

Utilising the Shriram Personal Loan EMI Calculator comes with numerous advantages:

• Instant Calculations: The calculator provides immediate results, eliminating the need for complex manual calculations. Users simply input their desired loan amount, interest rate, and tenure to receive their estimated EMIs.

• Financial Planning: By experimenting with different loan amounts and tenures, borrowers can assess what fits best within their budget. This flexibility allows for better financial planning and helps avoid future financial strain.

• Accurate Data: The calculator ensures precise calculations, helping users understand the breakdown of principal and interest components in their EMIs. This clarity aids in better budgeting and financial management.

• Accessibility: The tool is easily accessible online, allowing users to calculate their EMIs anytime and anywhere, making it convenient for those on the go.

• Insights into Interest Paid: Users can view their total interest outgo in just a few clicks. This transparency helps borrowers stay informed about how much the personal loan would cost them in total.

Features of Shriram Personal Loan

Shriram Finance provides a range of features designed to meet the diverse needs of its customers:

• Loan Amounts: Borrowers can access loans ranging up to Rs. 10* Lakhs, catering to various financial requirements.

• Flexible Tenures: Repayment options are available from 12* to 60* months, allowing customers to choose a tenure that fits their financial situation.

• Competitive Interest Rates: Shriram Finance offers attractive interest rates starting from 12%* p.a., making personal loans more affordable.

• Minimal Documentation: The application process is streamlined with minimal documentation required, facilitating quicker approvals.

• Quick Approvals: The loan is often approved quickly, and funds are disbursed promptly if the documentation is complete and the eligibility criteria met, enabling borrowers to access their money when they need it most.

Conclusion
In todays fast-paced world, effective financial management is essential. The Shriram Personal Loan EMI Calculator empowers individuals by providing them with the tools they need to make informed borrowing decisions. With flexible loan options, competitive interest rates, and a straightforward application process, Shriram Finance stands out as a reliable partner in achieving your financial goals.

Take control of your finances today by exploring the benefits of the Shriram Personal Loan EMI Calculator.

*Above mentioned loan amount, rates and tenure are as per the company’s Digital Personal Loan Policy.

About Shriram Finance
Shriram Finance is a leading diversified financial services company in India, offering a wide range of financial products and services across consumer, wholesale, and business finance segments. The company has a strong presence pan India with a network of 3,196 branches and an employee strength of 79,405 with an AUM of Rs. 254,469 crores. With a focus on financial inclusion and customer-centricity, Shriram Finance continues to empower individuals and businesses to achieve their financial goals.

Netrack has always led the way for innovation when it comes to data center solutions. Edge computing being in demand with a vision to revolutionize data processing, caught Netrack’s attention where it has been integrated in the latest technology advancements to bring a new level of efficiency, speed, and flexibility to businesses.

Netrack Unleashes the Power of Edge Computing: Contrasting the Benefits with Colocation

Now, edge computing is advantageous compared to the traditional colocation services through colocation racks. Hence, across industries the transformation is visible where companies are embracing emerging technologies. Edge computing is indeed reshaping the horizon of data processing by bringing computation closer to where data is generated. Although colocation racks offered scalability to businesses but edge computing brought in a new paradigm in picture. Rather than depending upon distant, centralized cloud servers, edge computing enables data processing at the source. This helps to reduce latency and enhances the scope for data analytics in real-time.

Netracks edge computing infrastructure provides numerous benefits for organizations planning to enhance performance and optimize operations. Unlike traditional colocation offering, which requires data to be transmitted to a centralized location, edge computing ensures faster, more efficient processing at the source. As industries move towards real-time applications, data security, and cost-efficiency – edge computing will continue to evolve as the most robust solution to modern business challenges.

Netrack encourages the adaption of edge computing not only due to its enhanced efficiency in data processing, minimizing latencies but also due to its scalability at minimal disruption. Edge computing ensures an adaptable infrastructure model without complex hardware setups. Again, Netrack being the market leader understands the need to secure sensitive data. When referring to colocation services, depending on the service level agreements, organizations might not have the complete visibility of the data security. On the other hand, edge allows businesses to retain greater control over sensitive information, reducing the risk of data breaches.

Also, Netrack works towards offering sustainable solutions to data centers and edge computing aligns with that goal. In fact, edge computing reduces the need for large bandwidth consumption, decreasing operational costs related to data transmission. This is a huge saving for companies with high-frequency data needs. Finally, compared to colocation solution, edge computing is much more reliable with disaster recovery options to ensure reduced downtime and business continuity

Netrack’s commitment to bringing cutting-edge technology in the form of edge computing solutions to the forefront positions the company as a market leader. With dedicated edge data centers and a robust service model, businesses can experience the power of edge computing while reducing reliance on traditional colocation racks.

With the financial year FY 24-25, drawing a close, individuals and families still have a valuable window of opportunity to make smart, impactful decisions around their tax planning and financial security. With the March 31^st deadline approaching, this period becomes a crucial checkpoint not just for filing paperwork, but for strategically aligning your savings, investments, and insurance coverages to optimize tax benefits. Its a time to reflect on the year gone by, assess whether your financial plans are on track, and take timely action to protect both your wealth and well-being. Thoughtful tax planning at this stage can not only reduce your tax burden but also pave the way for long-term financial resilience and peace of mind.

Safeguard your familys health and financial well-being with SBI General Health Insurance #SurakshaAurBharosaDono

Investing in a health insurance policy is one of the most effective ways to secure your financial future while maximising tax savings. It serves the dual purpose of providing essential healthcare coverage while also offering significant tax benefits under Section 80D of the Income Tax Act. Premiums paid toward health insurance policies are tax-deductible, making them a smart financial investment.

Individuals below 60 years of age can claim deductions of up to Rs. 25,000 annually for health insurance premiums paid for themselves, their spouse, and dependent children. For senior citizens, this limit increases to Rs. 50,000, acknowledging the higher medical costs in later years. Additionally, if you pay health insurance premiums for your parents, you can claim an extra deduction of Rs. 25,000 if they are below 60 years or Rs. 50,000 if they are 60 or older.

Moreover, a deduction of up to Rs. 5,000 is available for preventive health check-ups, but this is included within the overall Rs. 25,000 or Rs. 50,000 limit, depending on age. By leveraging these benefits, individuals can optimize their tax savings while ensuring comprehensive health coverage for themselves and their families.

Mr. Subramanyam Brahmajosyula, Chief Product & Marketing Officer, SBI General Insurance, added, “As the financial year draws to a close, it’s the right time to take stock of your financial health and make decisions that not only offer tax advantages but also long-term security. Health insurance continues to be one of the most efficient instruments to achieve both. Under Section 80D, policyholders can avail significant tax deductions while ensuring their families are financially protected against unforeseen medical expenses. We encourage everyone to review their health insurance coverage, consider the needs of senior family members, and leverage digital platforms for instant, hassle-free policy issuance. Smart choices made today can lead to greater peace of mind tomorrow. Taxpayers can claim deductions of up to Rs. 25,000 on premiums paid for health insurance for themselves and their families, which increases to Rs. 50,000 if covering senior citizen parents. Additionally, preventive health check-ups up to Rs. 5,000 are included within this limit.”

While tax planning is best approached as a year-round activity, many taxpayers tend to evaluate their options as the financial year-end approaches. SBI General Insurance highlights that even last-minute decisions can be effective if they are well-informed. Now is the perfect time to review and renew existing health insurance policies, purchase coverage if you are uninsured or underinsured, and ensure that all family members especially aging parents are adequately covered to maximize available deductions. Additionally, opting for digital purchase options enables instant issuance and seamless documentation.

SBI General Health Insurance offers affordable, flexible plans tailored to diverse healthcare needs. With extensive coverage, including hospitalization, OPD consultations, maternity benefits, and critical illness, policyholders enjoy strong financial security.

About SBI General Insurance
SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI upholds a legacy of trust and security. We position ourselves as Indias most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence of over 144 branches. In FY 2023-24, SBI General Insurance achieved significant growth, with a notable 17% increase in Gross Written Premium (GWP), reaching INR 12,731 crores.

The company received numerous prestigious accolades, showcasing its excellence across various domains. Key honors include being named the winner in the Large General Insurance category at the Mint BFSI Summit & Awards, the 3rd InsureNext Awards 2024 for Best Claims Settlement, and India’s Best General Insurer of the Year at the 7th Insurance Conclave Awards. At the India Insurance Summit & Awards 2024, the company secured titles for General Insurance Company of the Year and Leading Implementer of Analytics Technology in Insurance. Additionally, it was honored as the Best BFSI Brand at the ET NOW Best BFSI Brands Conclave 2024 and included in BW BusinessWorld’s India’s Most Respected Companies. Certified as a Great Place to Work in 2024, the company also excelled at the ETBFSI Exceller Awards 2024 with recognition for Best Claims Management in Insurance and Best CSR Campaign of the Year, further highlighting its commitment to social responsibility and innovation.

With a team of 8,000+ employees and our multi-distribution model covering Bancassurance, Agency, Broking, Retail Direct Channels, and Digital collaborations, we are committed to providing both Suraksha and Bharosa to all our consumers. Leveraging a vast network of over 22,518+ that includes, SBI branches, agents, financial alliances, OEMs, and digital partners, we extend our services to even the most remote areas of India. Our offerings cater to Retail, Corporate, SME and Rural segments, and our diverse product portfolio ensures accessibility through both digital and physical channels.

For more details: www.sbigeneral.in.

Gurugram, a city synonymous with rapid urbanization and luxury real estate, is witnessing a transformative shift in its skyline, thanks to Ganga Realty‘s ambitious projects. The real estate developer has been making waves with its innovative and opulent residential offerings, particularly Anantam, the city’s tallest residential tower, and Nandaka, a luxurious green oasis in Sector 84.

Mr. Vikas Garg, Joint Managing Director of Ganga Realty

Mr. Vikas Garg, Joint Managing Director of Ganga Realty, sheds light on how these landmark projects are redefining urban living and setting new standards in Gurugram’s real estate sector.

Anantam: The Tallest Tower in Gurugram
Standing tall in Sector 85, Anantam is not just another high-rise; it is a symbol of architectural brilliance and luxury. Designed to be Gurugram’s tallest residential tower, Anantam offers a lifestyle that is both aspirational and indulgent.

“Anantam is a reflection of our vision to bring world-class living spaces to Gurugram. With its record-breaking height, it not only transforms the city’s skyline but also provides an unparalleled living experience to its residents,” says Vikas Garg.

The project boasts spacious 3 and 4 BHK apartments, each offering breathtaking panoramic views of the city. With world-class amenities such as a rooftop infinity pool, sky lounges, wellness centers, and smart home automation, Anantam redefines what it means to live in luxury.

Located strategically along the Dwarka Expressway, it ensures seamless connectivity to Delhi, IGI Airport, Cyber City, and the upcoming Delhi-Mumbai Expressway, making it an ideal choice for homebuyers looking for accessibility and opulence.

Nandaka: A Sustainable Luxury Landmark
While Anantam impresses with its height, Nandaka in Sector 84 captures attention with its green luxury concept. Designed as an urban sanctuary, Nandaka merges sustainability with ultra-modern living, offering residents a perfect balance of nature and comfort.

“Nandaka is our commitment to eco-friendly, high-end living. It is more than just a residential project-it is a lifestyle that integrates green spaces, smart infrastructure, and luxury seamlessly,” explains Garg.

The project features lush landscaped gardens, eco-friendly architecture, and vast open spaces, ensuring that residents enjoy a serene and rejuvenating environment. The incorporation of solar energy systems, rainwater harvesting, and energy-efficient designs further reinforces its commitment to sustainable living.

With luxurious residences, premium clubhouse facilities, and world-class recreational spaces, Nandaka is set to become a landmark in Gurugram’s real estate landscape.

The Impact on Gurugram’s Real Estate Landscape
Ganga Realty’s projects are not just about luxury and sustainability; they also play a significant role in reshaping Gurugram’s real estate market. The Dwarka Expressway corridor, where these projects are located, is emerging as the next real estate hotspot, attracting homebuyers and investors alike.

According to Garg, Anantam and Nandaka are redefining the expectations of luxury living, offering a perfect blend of strategic location, superior design, and world-class amenities. These projects cater to the evolving needs of modern homebuyers who seek comfort, connectivity, and exclusivity in one package.

“Gurugram is evolving rapidly, and we want to contribute to its transformation by delivering projects that set new benchmarks in the industry. Our vision is to create homes that are not just spaces to live in, but experiences that elevate lifestyles,” he adds.

Future Plans & Vision
With the success of Anantam and Nandaka, Ganga Realty is looking to expand its footprint further in the luxury and sustainable real estate segment. The company remains focused on quality, innovation, and customer satisfaction, ensuring that each project enhances the city’s urban fabric.

“We are committed to creating iconic landmarks that resonate with modern aspirations. Our upcoming projects will continue to redefine luxury, sustainability, and convenience,” Garg concludes.

Ganga Realty is not just building homes-it is shaping the future of Gurugram. With its tallest tower Anantam and green luxury project Nandaka, the company is setting new standards in real estate development. As Gurugram continues to grow, these projects will remain symbols of innovation, excellence, and luxury living.

With a strong vision, strategic planning, and cutting-edge design, Ganga Realty is truly transforming Gurugram’s skyline, making it one of the most sought-after real estate destinations in India.

In recent years, the Chandigarh Tricity area, comprising Chandigarh, Mohali, and Panchkula, has seen a significant shift in the real estate landscape, with mixed-use developments taking center stage. These integrated projects, which combine residential, commercial, and retail spaces in one location, are rapidly becoming the preferred choice for investors, developers, and home buyers.

Chandigarhs urban landscape is transforming, offering a unique blend of residential, commercial, and recreational spaces

The New Real Estate Paradigm: Mixed-Use Developments

Mixed-use developments are redefining urban living by offering a blend of residential, office, retail, and entertainment spaces within a single complex. These projects cater to the evolving demands of residents who prefer living in close proximity to their workplaces, shopping centers, and leisure facilities. The trend is not just a passing phase but a fundamental shift towards sustainable, connected, and vibrant communities. The Chandigarh Tricity area, with its growing economy, expanding infrastructure, and increasing demand for modern living spaces, is seeing a surge in mixed-use projects.

Mr. Prateek Mittal, Executive Director of Sushma Group, one of the leading real estate developers in the region, comments on the trend, “The demand for mixed-use developments has been steadily increasing in Chandigarh and its satellite cities. These projects are no longer a luxury but are now becoming the need of the hour. With residents seeking convenience, connectivity, and integrated lifestyles, the mixed-use model provides an all-encompassing living experience. We at Sushma Group are continuously exploring opportunities to expand our portfolio with such developments.”

Benefits for Investors and Developers

Investors and developers alike are increasingly recognizing the advantages of mixed-use developments. These projects offer a steady income stream from commercial and retail spaces, while residential properties ensure long-term capital appreciation. The diversified nature of these developments mitigates risks, making them attractive investment opportunities.

Mr. Akshay Taneja, MD, TDI Infratech Ltd., highlights the financial upside, “Mixed-use developments represent the future of real estate in the Tricity. They provide a smart investment opportunity by offering diversified returns. The integration of office, retail, and residential spaces in a single location reduces vacancy risks and increases footfall, which in turn boosts the commercial viability of the entire project.”

Sustainability and Community Integration

Another key reason behind the rise of mixed-use developments is the growing emphasis on sustainability and community integration. Developers are incorporating green building practices, energy-efficient designs, and smart technologies to ensure that these projects are environmentally responsible and future-ready.

Mr. Mohit Goel, Managing Director of Omaxe Group, elaborates, “Mixed-use developments are a response to the modern-day need for sustainability. These projects are designed to create walkable communities where residents can live, work, and play without having to travel long distances. Not only do they reduce the carbon footprint, but they also create a sense of community, which is crucial in today’s fast-paced urban environment.”

Meeting the Demands of a Modern Workforce

As the regions business and IT sectors expand, the demand for mixed-use developments that integrate workspaces with residential areas is increasing. The pandemic has also accelerated the trend towards work-from-home arrangements, making it more important than ever for people to have easy access to their offices and commercial spaces.

Mr. Tejpreet Singh Gill, Managing Director of Gillco Group, believes the trend aligns with modern work culture, “The demand for work-life balance is stronger than ever. With more people working remotely or opting for hybrid work models, the need for integrated living spaces has skyrocketed. Mixed-use developments provide a seamless lifestyle by offering everything under one roof-from offices to homes to entertainment. This is a concept that resonates with today’s professionals.”

Creating a Vibrant Future for Chandigarh s Tricity

The mixed-use development model is not only about convenience; it’s about creating vibrant, self-sustaining communities that can cater to the diverse needs of modern families and businesses. These projects promote an environment where people can live, work, and socialize in one location, which reduces commute times and fosters stronger social connections.

Mr. Piyush Kansal, Executive Director of Royale Estate Group, sums up the potential of mixed-use developments in Tricity, “We are witnessing a paradigm shift in the way people live and work. The Tricity area is evolving into a dynamic, cosmopolitan hub, and mixed-use developments are at the forefront of this transformation. These projects provide a holistic approach to urban living and represent the future of real estate in the region.”

With the real estate market in the Chandigarh Tricity area growing at a rapid pace, the rise of mixed-use developments is poised to transform the urban landscape. Developers, investors, and residents are all embracing this new approach to urban living, which offers unparalleled convenience, connectivity, and sustainability. As more developers explore the potential of these mixed-use projects, the future of the regions real estate industry looks more promising than ever.

The inaugural season of The Yoddha Race, India’s first-of-its-kind ultimate fitness competition, concluded with a spectacular finale on Sunday in the nation’s capital. After months of grueling regional battles and unmatched physical trials, Sikander Chindhu Tadakhe and Ekta have emerged victorious, earning the titles of India’s Fittest Man and Woman respectively, and taking home a cash prize each of INR 10 and 5 Lakhs respectively-the largest ever for an amateur competition in India. In 2nd and 3rd place were Arun Kadian and Md Asem in the Men’s category, whilst Amber McIlraith and Taranum Bhandari clinched the spots in the Female category.

The winners: Md Asem, Taranum Bhandari, Sikander Chindhu Tadakhe, Ekta, Arun Kadian, and Amber McIlraith

After an intense competition that lasted months and brought together thousands of enthusiasts from all over the country, the top 25 men and women finalists fought it out for the top prize at an intense nail biter of a competition that saw them be tested on not just their physical strength but also mental grit.

Created as a unique combination of running and fitness, a Yoddha athlete is required to alternate running 700m with 7 functional workouts including rowing, sled push and pull, kettlebell carry, lunge walk, box jumps, and wall ball throws, making it an intense test of endurance and stamina.

Launched in January, The Yoddha Race was envisioned as a response to India’s evolving fitness landscape. With the rise of hybrid training regimes and functional fitness, Indian athletes were left without a domestic platform to test their limits – often seeking validation and competition abroad.

The Yoddha Race bridges that gap-challenging elite athletes while uplifting grassroots talent, from farmers’ sons to corporate professionals. By providing underpaid and under-recognized athletes with a chance to compete and earn, it levels the playing field. With participants from both rural and urban centers, this truly democratic competition requires no expensive training gear or gym memberships-just raw determination and skill.

The sold-out regionals in the very first season are a testament to Indias growing appetite for fitness. As one of the youngest nations in the world, India is embracing personal well-being and moving steadily towards a healthier lifestyle.

Adnan Adeeb, Co-founder of The Yoddha Race, said “India has thousands of athletes with world-class potential but very few platforms to prove themselves. With The Yoddha Race, our goal was simple; to create a fair, challenging, and rewarding home grown competition that reflects today’s definition of fitness. The response to our first season proves that the country is ready for a new era of athletic recognition, and we’re just getting started. Our deepest gratitude goes to all the participants for their dedication, and our partners, particularly Royal Ranthambore, for believing in this vision and helping us bring it to life.”

“At Radico Khaitan, we believe in pushing limits – whether in business or life. Likewise, the races unique blend of running and intense workouts showcases the very spirit of endurance, and we are excited to be part of this incredible journey. We are equally delighted to see Royal Ranthambore join The Yoddha race as a true brand embodiment, reflecting strength, heritage, and unmatched spirit. Together, with Yoddha, we are proud to be part of a movement that makes fitness accessible to all, bringing out the Tiger in every participant across India!” said Amar Sinha, COO, Radico Khaitan.

The second season of The Yoddha Race will expand to nine regional races across India, with the first event kicking off in Srinagar in November 2025.

For more details, visit: www.theyoddharace.com

About Spectacom Global Pvt. Ltd.
At Spectacom Global, were more than just a company – were a multi-faceted powerhouse of innovation dedicated to bringing about positive transformations and enhancing lifestyles. Our diverse portfolio of businesses spans across the realms of entertainment & technology. We build engaging platforms that enable consumers to get healthier and more active.

Our Product & Services portfolio comprises unique participative concepts, digital platforms for Health & Wellness, Ticketing and Facial Recognition solutions, and a lot more.

We are dreamers, and our dream is to create an ecosystem of health & wellness that impacts lives positively. Whether you are a beginner or a veteran on your fitness journey, we have a community waiting for you to be a part of.

Understanding the distinction between nominees and legal heirs is crucial to ensuring financial stability and effective estate management. Most investment tools, such as mutual funds and fixed deposits (FDs), allow you to nominate someone to receive the earnings from the investment if the investor passes away.

Nominees Vs Legal Heirs

Shriram Finance, one of the leaders in the NBFC (Non-Banking Financial Company) sector, allows for seamless nomination for its fixed deposit and fixed investment plan products. This ensures that the loved ones of the investors do not have to deal with financial hurdles in the unfortunate event of their passing.

Understanding the Differences between a Nominee and a Legal Heir
A nominee for an FD is the designated beneficiary who receives the investment funds up on the account holders death. Nominating someone ensures a smooth transfer of funds in an FD.

A legal heir is someone entitled to inherit a deceased persons assets according to laws of succession or a will. Legal heirs have definitive ownership rights and can claim the deceaseds assets, which may include financial instruments, property, and other valuables.

Why Nominee Designation is Important
Here are a few reasons why nominee designation is imperative for investment products:

• Smooth Transfer of Assets: A nominee can expedite the transfer of assets, minimising delays and potential disputes.

• Reduced Legal Hassle: Nominee designations can simplify the legal process, reducing the need for lengthy probate proceedings.

• Financial Stability: By naming a nominee, you can ensure that your loved ones receive their rightful share of your assets without undue complications.

Best Practices for Nominee Designation
Some of the best ways to nominate someone to handle the investments or assets are discussed below:

• Choose Wisely: Select a nominee who is trustworthy, financially responsible, and capable of handling the assets.

• Review Regularly: Periodically review your nominee designation to ensure it aligns with your current circumstances and wishes.

• Provide Clear Instructions: Clearly communicate your intentions to your nominee and provide any necessary documentation.

• Consult with a Legal Expert: Seek legal advice to understand the specific laws and regulations related to nominee designations in your jurisdiction.

What Makes Shriram Unnati Fixed Deposit a Smart Investment Choice
Besides an easy nominee designation process and prompt customer service, parking your funds in Shriram Unnati Fixed Deposit comes with multiple benefits:

• Attractive Interest Rates: Shriram FD offers competitive interest rates that go up to 9.40%* p.a. (inclusive of 0.50%* p.a. for senior citizens and 0.10%* p.a. for women depositors).

• High Credit Ratings: Shriram Unnati Fixed Deposit is rated “[ICRA]AA+ (Stable)” by ICRA and “IND AA+/Stable” by India Ratings and Research, making it a reliable investment vehicle.

• Steady Returns: Investing in Shriram Fixed Deposit rewards you with stable and steady returns, as opposed to other market-related investments that are usually volatile.

• Flexible Investment Tenure: A range of flexible investment tenure options-from 12 to 60 months-makes Shriram Unnati Fixed Deposit suitable for investors with short-term and long-term financial goals.

• Multiple Interest Payout Terms: With monthly, quarterly, half-yearly, yearly and on-maturity interest payout options, Shriram FD allows for a steady flow of income for retired individuals and other investors.

Conclusion
By understanding the difference between nominees and legal heirs and taking the necessary steps to designate a nominee, you can safeguard your financial future and provide peace of mind to your loved ones. Shriram Unnati Fixed Deposit, with its predictable returns and high credit ratings, serves as a reliable choice of investment for those looking for steady wealth building strategies. Plus, with an easy nomination process, investors have great control over the legacy of their FD corpus. Head over to the company’s official website to open Shriram FD today.

About Shriram Finance
Shriram Finance is a leading diversified financial services company in India, offering a wide range of financial products and services across consumer, wholesale, and business finance segments. The company has a strong presence pan India with a network of 3,196 branches and an employee strength of 79,405 with an AUM of Rs. 254,469 crores. With a focus on financial inclusion and customer-centricity, Shriram Finance continues to empower individuals and businesses to achieve their financial goals.

Disclaimer
With regards to deposit-taking activity of Shriram Finance Limited (‘SFL’), viewers may refer to detailed information and T&C provided in our application form available at www.shriramfinance.in/downloads. The Company is having a valid Certificate of Registration dated 31st January 2023 issued by the Bank under section 45-IA of the RBI Act. However, the Reserve Bank of India does not accept any responsibility or guarantee about the present position as to the financial soundness of the company or for the correctness of any of the statements or representations made or opinions expressed by the company and for repayment of deposits/discharge of the liabilities by the company.