Mr. Kabul Chawla, Chairman and Managing Director of BPTP Ltd., has been conferred with the highly esteemed IGBC Fellow Award by the Indian Green Building Council (IGBC) in recognition of his exceptional contributions to the advancement of the green building movement in India. The award ceremony took place on 9th May’ 2025 at the iconic BPTP Capital City in Noida, a landmark IGBC Platinum certified project recognized for its commitment to sustainable development and green building practices.

Mr. K.S. Venkatagiri, Executive Director, CII-Green Business Centre, presented the Award to Mr. Kabul Chawla, Chairman and Managing Director, BPTP

Mr. K.S. Venkatagiri, Executive Director, CII-Green Business Centre, presented the award to Mr. Chawla in a special ceremony.

Stating on the occasion, Mr. Kabul Chawla, Chairman and Managing Director, BPTP, expresses his gratitude by saying, “It is a profound honour to receive the IGBC Fellow Award. I am deeply grateful to the IGBC for this recognition, which reflects the collective vision and dedication of the entire BPTP team. Sustainability is not just a responsibility, but a core value that drives our approach to real estate development. At BPTP, we believe that curating sustainable, future – ready spaces is an essential move for the well-being of our communities and the planet. This award inspires us to continue innovating and setting new standards in sustainable urban development, ensuring that our projects not only meet today’s needs but also safeguard the environment for generations to come. I extend my heartfelt gratitude to our partners, stakeholders, and IGBC for their trust and support on this journey.”

The IGBC Fellow Award is one of the premier recognitions in India’s green building movement. It honours individuals and organizations demonstrating exemplary contribution to sustainable built environments. BPTP Capital City, the venue for this year’s ceremony, stands as a demonstration to the evolutionary impact of green building initiatives. Located at Sector 94, Noida, the project features IGBC Platinum Certification, premium office spaces, and state-of-the-art amenities that represent the future of sustainable business workplaces in India.

The IGBC has been at the spearhead of the country’s green building movement, annually recognizing pioneers who have stepped up in environment and sustainable stewardship. The IGBC Fellow Award is a tribute to Mr. Kabul Chawla’s unparalleled commitment and contribution in shaping India’s sustainable built environment.

About Mr. Kabul Chawla, Chairman and Managing Director, BPTP Limited: Kabul Chawla is a dynamic and visionary entrepreneur who has played a transformative role in shaping the landscape of Indian real estate. As the Chairmanand Managing Director of BPTP Limited, he has led the company from its inception to become one of the most recognized and trusted names in the real estate sector, particularly across the Delhi-NCR region.

With deep roots in Haryana and an entrepreneurial spirit that defines his journey, Chawla ventured into real estate in the early 2000s with a mission to redefine urban living and infrastructure. Under his leadership, BPTP grew rapidly, delivering innovative residential and commercial projects across Gurugram, Faridabad, Noida, and Delhi. His foresight and strategic approach helped BPTP secure some of the most prominent land parcels and successfully develop integrated townships, plotted developments, high-rise luxury apartments, and commercial developments.

A hallmark of Kabul Chawla’s leadership has been his relentless focus on customer satisfaction, design excellence, and project delivery. He was among the early proponents of building environmentally friendly, self-sustained communities with world-class amenities, setting new benchmarks for lifestyle-centric developments.

One of his most notable achievements includes the development of BPTP Capital City – a flagship project envisioned to be a next-generation mixed-use destination with an IGBC Platinum-rated office tower featuring a top-notch tenancy profile. The project underscores his commitment to sustainability, smart design, and future-ready urban planning.

His people and leadership skills have also been instrumental in building a strong, dedicated team of over 1000 professionals who share his vision and passion. This collective strength has been a driving force behind BPTP’s continued success and ambitious growth trajectory. He believes in empowering people, fostering a collaborative culture, and nurturing talent – values that are deeply embedded in the company’s DNA.

Despite the complexities and evolving dynamics of the Indian real estate sector, Chawla has remained steadfast in his commitment to quality, innovation, and trust – values that continue to guide BPTP’s growth. His journey is a true inspiration for young entrepreneurs looking to make a mark in infrastructure and real estate development.

With a legacy spanning over three decades, Chawla’s contribution to the urban transformation of North India is both impactful and enduring. As BPTP gears up for its next phase of growth, his visionary leadership continues to steer the company toward excellence, sustainability, and community-focused development.

About BPTP
BPTP is one of India’s leading largest real estate developers, known for its innovative and customer-centric approach to creating world-class residential and commercial spaces. With a strong presence in Delhi-NCR, the company has delivered 24,500 homes and numerous landmark projects that blend modern architecture, premium amenities, and sustainable living solutions. BPTP remains committed to excellence, transparency, and, shaping urban landscapes with projects that redefine contemporary living.

Campus Activewear, one of India’s leading Sports and Athleisure footwear brands, hosted its grandest distributor gathering-Shoecase 2025. The two-day event brought together over 180 distributor partners from across India, celebrating over two decades of shared growth, entrepreneurial spirit, and enduring collaboration under the unifying theme: Move Together and Grow Together.

Rooted in Campus’ philosophy of Move Your Way, the event served as a powerful expression of the brand’s belief in individuality, transformation, and progress- anchored in the strength of a shared collective spirit. Whether it was a first step into business or a resurgence after setbacks, every story celebrated during the event was a testament to resilience-and to moving forward, together.

Mr. H.K. Agarwal, Chairman of Campus Activewear Ltd. with distributors at Shoecase 2025

A centerpiece of the event was a deeply emotional film conceptualised by Ogilvy, bringing to life real stories from Campus’ distributor family. From salesmen who rose to become successful entrepreneurs, to those who rebuilt their businesses after personal and financial hardships, the film honoured journeys marked by courage, belief, and shared success. A recurring sentiment through each testimony was the pivotal role played by the Chairman of Campus Activewear Ltd. Mr. H.K. Agarwal, whose mentorship, support, and faith transformed not just businesses-but lives.

“Shoecase 2025 wasn’t just a milestone event-it was a reaffirmation of our purpose and our partnerships,” said Mr. Nikhil Aggarwal, Whole-Time Director and CEO, Campus ActivewearLtd. “Our distributors are more than just business partners-they are co-creators of our journey. As we step into a future shaped by design, innovation, and youth’s culture, we remain rooted in the legacy of trust and shared ambition that brought us here. We are proud to grow with them, and to move ahead-together.”

In keeping with the digital-first spirit of the event, AI-powered personalised invitations were sent out ahead of Shoecase 2025, setting the tone for a thoughtfully curated and tech-enhanced experience. Distributors were immersed in the brand’s future-forward journey through a dedicated Experiential Product Zone-an interactive space that allowed for hands-on exploration of Campus’ latest designs and innovations. The space also included a tech-powered photobooth using AR and AI. Distributors could choose themed backdrops inspired by the event zones, personalise their style with Campus shoes, and capture a memorable moment with the Chairman, Mr. H.K. Agarwal.

The event also featured a fashion-first runway experience, showcasing Campus’ latest Focus Collection. Designed to reflect the rhythm of today’s lifestyle-from early mornings to late nights, from workouts to weekend hangouts-the collection demonstrated how fashion and function can come together seamlessly. With bold silhouettes, expressive colour palettes, and innovative comfort, the showcase celebrated the self-expression and fluidity that define Gen Z culture.

Adding a layer of warmth and nostalgia were the Thank You Wall and Legacy Wall, which brought together stories, milestones, and memories from Campus’ longstanding distributor network-a living tribute to relationships built on trust, vision, and shared dreams.

As Campus continues to lead the way in India’s dynamic footwear landscape, Shoecase 2025 marked a celebration of the past and a commitment to the future, built hand-in-hand with the partners.

About Campus Activewear Ltd.

Campus is one of India’s largest sports and athleisure footwear brands in terms of value and volume in Fiscal 2021. In 2005, Mr. Hari Krishan Agarwal, with his acumen, skill, and innovative thinking, started a never-to-end revolution in the footwear industry with Campus Activewear. Today, the flagship brand ‘Campus’ has emerged as one of India’s biggest domestic sports and athleisure footwear brands, offering a diverse product portfolio for the entire family. With the changing market dynamics, Campus has sustained its focus on product design and innovation by facilitating access to the latest global trends and styles through a fashion-forward approach. With over 23,000 retail touchpoints, over 295 company exclusive outlets, a website (campusshoes.com), and being one of the top brands available on e-commerce portals, Campus has secured its pan India presence while capturing the imagination of millions of people across Omni-channel platforms. The brand offers multiple choices across styles, colour palettes, price points, and an attractive product value proposition making Campus, an aspirational brand, especially for young adults, everyday performers, and fashionistas. Strengthening the brands leadership position in India, Campus was listed on NSE and BSE on 9th of May 2022.

At SID Display Week 2025 in San Jose, Innolux and CarUX will unveil next-gen, AI-driven innovations in automotive and smart city displays, shaping the future of digital urban and mobility ecosystems.

Innolux will showcase advanced MicroLED applications for smart cities, including the AM-MicroLED Mirror Displays for ultra-bright, modular applications in smart cockpits and retail. The 85″ 4K AI Interactive InnoGallery, an anti-glare, voice-controlled art display that delivers immersive experiences in museums and therapeutic spaces. Innolux also unveils its MicroLED Floating Jewelry Box, supporting gesture recognition and high-bright (>1,500 nits) 3D visuals for high-end retail. Additional highlights include the High PPI AM-MicroLED Display for dashboards with superior sunlight visibility, and the 101″ Color-Conversion-Based AM-MicroLED Free Tiling Wall, featuring high-definition, color conversion-based display technology ideal for large-scale immersive environments.

Innoluxs exclusive 85″ 4K AI interactive InnoGallery

CarUX will present its industry-first 9.6″ Micro-LED AR Windshield Reflective Solution (WRS), which seamlessly projects navigation and dashboard data with distortion-free clarity, enhancing safety and engagement. The InvisiView- Transparent Leather Display and InvisiView- 55″ LID with Carbon Fiber Texture harmonize vibrant imaging with luxury aesthetics. Additional innovations include the Smart Privacy 12.3″ Display, which offers shared and private viewing modes to reduce driver distraction, the AI-powered Camera Behind Display (CBD) for discreet driver monitoring, and the third-generation 34″ Active MiniLED Automotive Display, boasting a slim design, high color saturation (NTSC 115%), and CSP LED tech.

Together, Innolux and CarUX are redefining urban and automotive experiences, integrating safety, design, interactivity, and innovation to shape the next generation of smart living.

Video clips on Innoluxs exclusive products and technologies: youtu.be/uVn44RaskfQ

Information on Innoluxs participation in SID Display Week 2025

Date: May 13 (Tuesday) to May 15 (Thursday), 2025

Time:
May 13, from 10:30 to 18:30
May 14, from 09:00 to 17:00
May 15, from 09:00 to 14:00

Exhibition Location: San Jose McEnery Convention Center, San Jose, California, USA

Booth Number: 828

SGT University‘s Faculty of Allied Health Sciences set a new benchmark in academic and industry collaboration by hosting the prestigious National Summit on “Food Innovations & Technology: Bridging Present Challenges and Future Opportunities“. The event served as a dynamic confluence of thought leaders, global experts, and policymakers, charting the course for revolutionary advancements in food safety, nutrition science, and regulatory ecosystems-all under the guiding framework of the United Nations’ Sustainable Development Goals (SDGs).

University Officials and Esteemed Experts gathered for the National Summit on “Food Innovations & Technology: Bridging Present Challenges and Future Opportunities”

The summit brought together an illustrious line-up of speakers who have significantly influenced the landscape of food regulations and innovations. Among them were Shree Sanjay Dave, Former Chairperson of Codex Alimentarius and Advisor to FSSAI, recognized for his contributions to global food standards; Dr. D. Kanungo, Former Additional Director General, Ministry of Health & Family Welfare, a veteran in public health policy; and Dr. S.K. Raza, CEO-Testing at FARE Labs Pvt. Ltd., a key figure in advanced food diagnostics. Also featured were Dr. Neerja Hajela, Head of Science & Regulatory Affairs at Yakult Danone India, known for her work in probiotics and gut health; Dr. Adip Roy, Associate VP of Regulatory Affairs at Amway India, a specialist in nutraceutical compliance; and Mr. Jagmeet Kohli, Founder & CEO of Global Organics, a pioneer in sustainable and organic food solutions. Adding to the panel were Dr. Akhilesh Bhardwaj from the National Dope Testing Laboratory, offering vital perspectives on athlete nutrition and anti-doping, and Dr. Pramod Pandey from Fermentis Life Protein, an advocate of precision nutrition and functional foods.

The day-long summit unfolded a series of high-impact dialogues. Panel discussions tackled the pressing need for global regulatory harmonisation, the disruptive role of digital transformation in food safety, and the potential of precision nutrition tailored to individual health profiles for maximum performance. Innovations unveiled included blockchain technology, AI-driven testing methods, and advanced diagnostic tools tailored for athlete-specific nutrition.

One of the summit’s standout achievements was the formulation of a collaborative roadmap aimed at strengthening nutraceutical compliance in India, insights into innovative traceability platforms, and actionable solutions aimed at enhancing public health and sports nutrition. The summit underscored the vital role of integrating technology with regulatory frameworks to create safer, more effective food systems.

Speaking at the summit, university officials emphasised SGT University’s unwavering dedication to pushing the boundaries of research and innovation. The summit concluded with a resounding call for continued cross-sector collaboration, where cutting-edge science, progressive policy, and sustainable innovation converge to redefine the future of global food systems.

About SGT University
Nurturing Future Leaders in Gurugram Through Excellence in Education- Accredited with an A+ grade by NAAC, SGT University is a distinguished institution committed to “Nurturing Future Leaders” through academic excellence, research, and industry-driven innovation. With 19 faculties offering multidisciplinary programmes, the university fosters entrepreneurship, groundbreaking research, and global collaborations. Many of its faculty members are recognised in Stanford University’s “Top 2% Scientists” list, reinforcing SGT University’s leadership in research and academics.

As a Ministry of MSME-recognised business incubator and recipient of a 4-star rating from the Ministry of Education’s Innovation Cell, SGT University is at the forefront of technological advancements and skill-based education. It is home to one of Asia’s only National Reference Simulation Centre for Nursing & Medical Sciences, a NABL & NABH-accredited multi-speciality hospital, and cutting-edge labs developed in partnership with IBM, SAP, Oracle, and UNESCO Bioethics. Through strong industry linkages, global partnerships, and a career-focused approach, the university empowers students with real-world exposure, preparing them to excel in their respective fields.

History was made at the Global Wella Professionals TrendVision 2024-25 Grand Finale in Malta, as Lalruattluanga, from Shillong, was crowned the winner of the coveted Color Visionary award.A flagship competition by Wella Professionals, TrendVision is one of the most prestigious global platforms that celebrates cutting-edge creativity and technical mastery in hairdressing. This milestone moment unfolded during Destination 2025, a spectacular three-day event that brought together the global hairdressing community in an unforgettable celebration of craft, creativity, and the future of the salon industry. Over 1,000 hairdressers and Wella ambassadors from 52 countries gathered in Malta, reinforcing the spirit of innovation and collaboration that defines the Wella Professionals network. Competing against national winners from across different corners of the world, Lalruattluanga’s technically brilliant work stood out on the world stage, marking a breakthrough moment for Indian hairdressing, as he became the first Indian Colorist to ever win a title at the finale of this prestigious competition.

Lalruattluanga Wins the title of Global Color Visionary Title at Wella Professionals International TrendVision 2024-25 Finale in Malta

The journey to Malta began at the Indian Finale of the TrendVision 2024-25 Awards, held at Andaz, New Delhi, where Lalruattluanga competed alongside 20 of the country’s top hairstylists in an electrifying showcase of creativity, innovation, and transformative skill. With over 66,000 entries received from across India, the competition witnessed an unprecedented display of homegrown talent, culminating in Lalruattluanga’s selection as one of India’s national winners under the color category to compete in the Global finale.

The Wella TrendVision Award, hosted by Wella Professionals, the No.1 salon color brand globally*, is an annual celebration of creative excellence and innovation in hairdressing. Lalruattluanga’s entry was inspired by the quiet beauty of Shillong’s golden sunsets, tying into this year’s theme, “Golden Hour“. His color story evoked the calm radiance of dusk, a moment that captures the transition between endings and new beginnings. Using Wella Professionals Koleston Perfect Me+, he created a look that brought the Golden Hour to life through warm, blended highlights and soft root shadows. His creation was more than just hair color, it was a visual expression of hope and tranquility.

“The Golden Hour reminds us to pause and find peace, that even at the end of a long day, beauty remains,” said Lalruattluanga. “Through my work, I wanted to capture that feeling and reflect it in every strand. To me, the Golden Hour represents both the quiet beauty of endings and the promise of new beginnings. In those fleeting moments, when the sky glows warm and golden, there’s a sense of calm that wraps around you, a reminder that no matter how exhausting the day has been, there is still light, still hope. In today’s fast-paced world, I believe it’s important to hold on to that sense of stillness and comfort, and I tried to translate that emotion into hair, turning a visual moment into a lasting impression. I’m truly ecstatic to have received this honor on a global stage, it feels surreal to be the first Indian to bring this title home.”

Pravesh Saha, General Manager, Wella India & South Asia, shared, “Lalruattluanga’s win marks a historic milestone for India’s hairdressing industry, the first time an Indian hairdresser has taken home a global title at TrendVision. It’s not just a personal victory, but a moment of pride for the entire country. His achievement puts India firmly on the global map of hair artistry and is a powerful reminder of the extraordinary talent rooted in our diverse regions. At Wella, we are proud to champion such visionary artists who dare to dream big and push the boundaries of creativity.”

Wella Professionals continues to empower stylists with global opportunities, world-class education, and groundbreaking innovations. This historic win signals the rise of Indian talent on the world stage.

Join the conversation and witness the artistry unfold by following @wellaproindia Instagramhandle and visiting wellatrendvisionindia.in.

**Based on Wella Master Brand USD sales on the 2023 Salon Hair Care Study for the hair coloring products category published by Kline

About Wella Company

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as the No. 1 Salon Color Brand in the World, Wella Professionals, and additional brands such as Sebastian Professional, System Professional, weDo Professional, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally and a presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

Think of one of the fastest-growing real estate micro-markets in NCR in all probability, the name of Dwarka Expressway would first flash across your mind. Stretching between Delhi’s Dwarka and Gurugram’s Manesar, this eight-lane expressway has become the National Capital Region’s (NCR) most explosive growth story, with property prices surging 58% year-on-year in Q4 2024. For developers, homebuyers, and housing finance companies (HFCs), it represents a rare alignment of opportunity.

The Numbers Behind the Boom
Data paints a staggering picture. According to Anarock’s October 2024 Micro Market Report, average property prices along the expressway have risen 83% over the past 6.5 years, while PropEquity notes a 101% leap-from Rs. 8,630 to Rs. 17,357 per sq. ft.-between 2021 and mid-2024. Despite a 15% increase in housing supply (4,329 to 5,012 units annually), prices climbed 30% in 2024 alone, highlighting a demand-supply mismatch tilted firmly in favour of sellers. Over 26,800 residential units have been launched since 2018, accounting for 23% of Gurugram’s total supply.

Dwarka Expressway: A Trifecta of Opportunity Reshaping Delhi-NCRs Future

This isn’t just growth; it’s a structural shift. Dwarka Expressway, riding high due to its proximity to Delhi and Gurugram, is rewriting the rules of urban development. Its emergence as a premium residential hub, backed by premium developments from trusted and reputed developers, has significantly enhanced the regions aspirational value and investment appeal,” says Ishaan Singh, Director, AIPL.

Sandeep Chhillar, Founder and Chairman, Landmark Group, says, “The catalyst behind Gurugram’s breakout year lies in infrastructure, and Dwarka Expressway is a textbook case of how connectivity transforms value. The corridor is not just improving mobility but also elevating lifestyles. We’re witnessing a dramatic shift in buyer preference towards large and premium homes, especially 3 and 4 BHKs, as affluent buyers seek more than just square footage. As revealed by CBRE, luxury housing sales in Delhi-NCR grew by 28% year-on-year in 2024, and Dwarka Expressway played a key role in this surge. This corridor will continue seeing portfolios aligned with these growth arteries, catering to the lifestyle needs in the future.”

“This 29-km corridor (19 km Gurugram section inaugurated as of now) is unlocking value for developers, homebuyers, and lenders alike. It has emerged as a corridor where infrastructural development, policy foresight, and relentless thrust to make it the best residential and commercial hubs have turned into a defining principle,” says Rajjath Goel, Managing Director, MRG Group.

Dr. Gautam Kanodia, Founder of KREEVA and Kanodia Group says, “Dwarka Expressway has emerged as a game changer for NCR’s real estate market. With enhanced connectivity to key business hubs and housing corridors, Dwarka Expressway has been propelling the growth of NCR’s real estate across housing and commercial segments. Driven by rapid infra upgrades, increased demand for quality living and high potential commercial projects, this stretch opens up the vast potential for integrated townships, luxury projects and commercial developments. The expressway is setting benchmarks for realty markets growth in Delhi-NCR by not only improving the connectivity across NCR but creating a new urban model redefining lifestyle, accessibility and value creation in NCR.”

“Dwarka Expressway has emerged as one of NCR’s most strategic growth corridors, driven by infrastructure upgrades, proximity to Delhi, and a maturing buyer profile. For developers like us, it brings together location, policy push, and sustained buyer interest, enabling the creation of high-value residential ecosystems. The focus now is on delivering not just homes, but future-ready, aspirational addresses with enduring financial and lifestyle returns,” says Vishesh Rawat, VP & Head of Sales, Marketing, and CRM, M2K Group.

“Gurugram’s luxury real estate market is experiencing an unprecedented boom, and the Dwarka Expressway is at the heart of this transformation, From an emerging corridor to a prime destination for premium housing, this region has seen exceptional appreciation in property values. The surge is driven by a trifecta of opportunity: strong demand from lifestyle-focused homebuyers, aggressive investments by developers, and strong interest from financial institutions. With Gurugram’s evolving social infrastructure and its appeal as a corporate hub, we anticipate continued growth, promising lucrative returns for investors and a sophisticated living environment for residents,” says Dimple Bhardwaj, Head of Channel Sales & Marketing, at Better Choice Realtors Pvt Ltd.

The crown jewel is the Rs. 1 lakh crore Global City project-a 1,000-acre smart hub near Sector 36B. With the first phase slated for completion starting in late 2025, its mix of commercial towers, luxury residences, and green spaces aims to mirror Dubai’s Business Bay.

Homebuyers: Connectivity Meets Convenience
For buyers, the expressway’s value proposition hinges on connectivity and future-proofing. The corridor’s upcoming infrastructure-a 16-lane highway, India’s widest tunnel (opening May 2025), and a proposed metro line-promises sub-30-minute commutes to Delhi, Gurugram, and the Indira Gandhi International Airport.

“Analysts argue the area’s aspirational branding-often likened to Singapore and Dubai-resonates with young professionals. Premium amenities like smart home tech, private parks, and concierge services now dominate new launches, with Knight Frank reporting a 31% YoY price jump in NCR’s luxury segment (early 2025),” says Vikas Dua, Founder & Director at Chintamanis.

Analysts argue the area’s aspirational branding-often likened to Singapore and Dubai-resonates with young professionals. Premium amenities like smart home tech, private parks, and concierge services now dominate new launches, with Knight Frank reporting a 31% YoY price jump in NCR’s luxury segment (early 2025).

HFCs: Riding the Loan Wave
For housing finance companies, the corridor’s price surge has been a boon. Higher property values mean larger loan portfolios, while the influx of high-income buyers reduces default risks. Almost all financial institutions have reported an uptick in loan applications for Dwarka Expressway properties in 2024, with average ticket sizes ranging from Rs. 1-3 crore.

Dwarka Expressway stands as a test case for India’s urban ambitions. For stakeholders, the rewards are high. This isn’t just a highway but a roadmap for Indias premium housing ambitions. With Rs. 1 lakh crore in active investments and 20,000 jobs expected from Global City alone, the trifecta of opportunity shows no sign of slowing.

Axis Max Life Insurance Ltd. {formerly known as Max Life Insurance Company Ltd.} (“Axis Max Life”/ “Company”), has announced the launch of its Axis Max Life Smart Value Income & Benefit Enhancer Plan (UIN: 104N159V01), a Non-Linked, Non-Participating Individual Life Insurance Savings Plan. This offering, available on all channels from May 5, 2025, is designed to offer customers a blend of guaranteed returns, instant liquidity, and protection. The plan aims to cater to diverse financial preferences by offering a combination of income certainty and protection, with the added flexibility of choosing between different plan variants, payout modes, and optional benefits. It is best suited for individuals looking for a structured income stream with built-in assurance over the long term.

Axis Max Life Launches Smart Value Income & Benefit Enhancer Plan – A Flexible Solution for Guaranteed Income, Savings, and Protection

Key Features of Axis Max Life Smart Value Income & Benefit Enhancer Plan:

• Guaranteed Returns: The plan offers assured benefits along with life insurance protection to help build long-term financial security.

• Three Flexible Plan Variants: Available under Insta Wealth, Future Wealth, and Insta Wealth Boost variants, the plan enables policyholders to select savings and payout structures aligned with their specific requirements.

• Customizable Plan Options: At the time of policy inception, customers can select premium payment terms, policy durations, income payout frequencies (advance/arrears), and death benefit multiples of 5x, 7x, or 11x of the annualized premium.

• Manage & Grow Your Income: The plan offers Flexi Income Benefits from the first policy year, with the option to accumulate survival and future income benefits for enhanced returns.

• Enhance Your Protection: Offers a suite of optional riders, including critical illness, accidental death, disability, and waiver of premium to strengthen the protection offering

• Built-in Protection Benefits: Includes Senior Citizen Benefit, and Cover Continuance Benefit, for added assurance.

• Policy Continuance Benefit (PCB): An optional feature which ensures all future benefits under the Policy remain intact in case of the life insured’s death, with no further premium payments. This option must be selected at inception.

• Loan Facility & Liquidity: Policyholders may avail loan facilities against the policy and also have the flexibility to advance their Future Milestone Benefits during the income payout phase to meet immediate financial needs.

Speaking on the product launch, Vaibhav Kumar, SVP and Head – Products & Ecommerce, Axis Max Life Insurance, said, “With the launch of the Smart Value Income & Benefit Enhancer Plan, Axis Max Life continues to deliver on its promise of dependable protection backed by guaranteed income. This product has been thoughtfully designed to offer policyholders flexibility across every stage from choosing premium terms and income payout preferences, customizing their protection with riders and Policy Continuance Benefit. By enabling customers to manage and grow their income while ensuring life cover, we aim to provide a comprehensive and adaptable solution that meets real financial needs in a predictable and reassuring manner.”

The Axis Max Life Smart Value Income & Benefit Enhancer Plan empowers customers to manage both planned and unexpected life events through guaranteed payouts, optional income accumulation, and flexible benefit structures, making it a smart and secure choice for evolving financial journeys.

About Axis Max Life Insurance Limited

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.axismaxlife.com

*Subject to Terms and conditions of the Policy.

Axis Max Life Insurance Limited (formerly known as Max Life Insurance Company Limited) is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Corporate Office: 11th Floor, DLF Square Building, Jacaranda Marg, DLF City Phase II, Gurugram(Haryana) – 122 002. For more details on risk factors, Terms and Conditions please read the prospectus carefully before concluding a sale. You may be entitled to certain applicable tax benefits on your premiums and policy benefits. Please note all the tax benefits are subject to tax laws prevailing at the time of payment of premium or receipt of benefits by you. Tax benefits are subject to changes in tax laws. You can call us on our Customer Helpline No. 1860 120 5577.