Sleepyhead, a sleep and lifestyle solutions brand, is transforming relaxation into a sport with the launch of SIT Games – a first-of-its-kind competition where participants can win INR 1 lakh simply by sitting for 8 hours straight. Reflecting the brand’s belief that chilling and unwinding deserve to be celebrated, SIT Games playfully asks-why shouldn’t the youth be rewarded for taking it easy Set for April 5 in Bengaluru at Sleepyhead’s Koramangala store and hosted by popular content creator @bekarobar, participants will face a series of quirky challenges with just one rule: absolutely no standing up!

SIT Games’ by Sleepyhead OOH Campaign with eye-catching billboards, mobile vans and scannable posters across Bengaluru

To build excitement around SIT Games, Sleepyhead has launched an out-of-home (OOH) campaign across Bengaluru, turning the city into a hotspot for ‘chill‘ seekers. Eye-catching bus shelters and mobile vans with witty taglines like, ‘We spent money on this van so you could earn Rs. 1 lakh for just sitting,’ are grabbing attention in high-traffic areas. Adding to the intrigue, Bengalureans are spotting posters teasing the upcoming SIT Games across the city. Each activation features a scannable QR code, making it easy for passersby to register on the spot.

Ullas Vijay, Chief Marketing Officer, Duroflex Group said, “At Sleepyhead, we are building a brand that understands what young India really wants – genuine comfort that fits into their lifestyle. The youth loves to ‘chill’ and we are here to reward the art of unwinding with SIT Games. This campaign embodies our mission to make relaxation fun, proving that sometimes, the best wins come from simply sitting back and enjoying the moment.”

Registrations for SIT Games are now open, inviting Bengaluru’s finest chillers to take on the ultimate sitting challenge. If you have what it takes to stay seated for 8 hours and outlast the competition, scan the QR codes featured on Sleepyhead’s OOH activations across the city or visit mysleepyhead.com to secure your spot. Don’t miss this chance to turn your sitting skills into an INR 1 lakh win-sign up now and get ready to lounge your way to victory!

About Sleepyhead
Founded in 2017, Sleepyhead is a Bengaluru-based direct-to-consumer (D2C) lifestyle and home dcor brand designed for the digital-native Indian Millennial and Gen Z. Pioneering the Bed-In-A-Box concept in India, Sleepyhead has redefined convenience and innovation in home solutions. With a thoughtfully crafted range of stylish and functional furniture, the brand makes everyday living fun, fabulous, and effortlessly comfortable.

Sleepyhead is committed to making great design accessible without compromising on quality or service, catering to the evolving needs of modern Indian consumers. With a growing retail presence, the brand currently operates five stores in Bengaluru, bringing its unique offerings closer to customers.

For more information, visit mysleepyhead.com or follow us on @sleepyhead_hq on Instagram.

Fitness in India has evolved significantly, yet the need for a platform that truly tests physical capabilities and unites the fitness community has never been greater. To provide a level-playing field to all fitness enthusiasts, regardless of whether they are a beginner or a pro, cult, Indias leading fitness and wellness brand, is introducing the cult UNBOUND Championship. This event will bring together all fitness warriors to compete on April 12, 2025, at KTPO, Whitefield, Bengaluru.

cult UNBOUND is about embracing the spirit of togetherness, the thrill of competition, and the power of a supportive community

More than just a competition, the cult UNBOUND Championship is an intense challenge that pushes the limits of both body and mind. Designed for all fitness levels, it provides an opportunity to assess and elevate one’s physical capabilities in a high-energy, competitive environment.

The Championship Format

The championship features a comprehensive fitness circuit that challenges competitors across multiple domains:

• Multiple Workout Zones in a Time-Based Challenge: Participants will navigate through specialized workout stations such as 1 km running, push presses, box jump burpees, tyre flips, farmers carries, sled push & pulls, alternating back lunges and rowing. These workout zones are designed to bring out the absolute best from the participants while showcasing their unwavering stamina, and indomitable spirit. The success will be determined by who completes the entire circuit in the shortest time possible.

• Competition Categories: Participants can compete in Mens Singles, Men’s Doubles, Womens Singles and Women’s Doubles, allowing for individual glory and team strategy.

• Recognition: All participants will receive prizes and goodies worth up to Rs. 10,00,000, including exclusive Adidas hampers and finisher medals. The top performers will also secure a combined prize pool of Rs. 3,00,000 and earn a spot on the All-India Leaderboard Ranking.

The Ultimate Gathering of Fitness Community

Designed to be an immersive experience, the event aims to ignite excitement and inspire a deeper commitment to fitness and wellness. The dynamic event space will host engaging fitness programs and interactive workshops, and exclusive brand showcases. Attendees will also have the unique opportunity to connect with renowned celebrities, influencers, and sports personalities, making their experience truly unforgettable.

“cult UNBOUND Championship creates a platform where fitness enthusiasts can not only challenge themselves but also connect with a community that shares the same passion,” said Santhosh Kumar, CTO, cult. “The energy of competing alongside others who understand your dedication is unparalleled, and it elevates everyones performance. The Championship will be that stage for everyone, be it a pro athlete or someone at the beginner level.“

cult UNBOUND isn’t just about winning, it is about embracing the spirit of togetherness, the thrill of competition, and the power of a supportive community. The event will be hosted in a climate-controlled indoor arena featuring a carefully designed circuit, ensuring an optimal environment for participants.

Whether youre here to compete, connect, or cheer, cult UNBOUND is where your fitness journey reaches new heights. Fitness enthusiasts can now secure their place through the cult app or the cult UNBOUND website to test their limits like never before.

About Curefit

Curefit Healthcare Pvt. Ltd., founded in 2016, is India’s largest fitness company and wellness platform. cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

The Indo-French Chamber of Commerce and Industry (IFCCI), in partnership with Comite Colbert, recently hosted the second Luxury Symposium at the Taj Mahal Palace, Mumbai. This flagship IFCCI Luxury Committee event featured 40+ speakers from India, France, and the Middle East, including global figures like Alexis Mourot (CEO, Christian Louboutin) and Stephane Larher (MD, MEIA, Bvlgari). Building on the success of the 2023 inaugural edition, the symposium highlighted Indias key role in the global luxury market and fostered Indo-French collaborations in luxury, craftsmanship, and heritage.

Sabyasachi Felicitated at The IFCCI Luxury Symposium 2.0

Iconic couturier and costume virtuoso Manish Malhotra, celebrating 35+ years in fashion and Indian cinema, commenced an inspiring keynote address. Reflecting on his journey from costume design to luxury ventures, Malhotra emphasized the importance of persistence, risk-taking, and innovation in the luxury sector. He also highlighted Dubai as a strategic market with its diverse, evolving clientele. “Fashion is not just about what you wear – its about the stories you tell, the culture you carry, and the dreams you dare to pursue,” he said.

Speaking at the event, H.E. Mr Thierry Mathou, Ambassador of France to India, remarked, “The flourishing partnership between France and India in the luxury sector exemplifies France and India’s shared commitment to excellence, innovation, and cultural exchange. Together, our two countries are forging a future where French elegance and Indian artistry converge and redefine luxury, blending tradition with modernity, exclusivity with accessibility, and heritage with sustainability.”

The French Ambassador also felicitated designer Sabyasachi Mukherjee on behalf of the Indo-French Chamber of Commerce & Industry (IFCCI) in recognition of 25 years of his extraordinary craftsmanship, unwavering passion and a visionary approach that has redefined Indian couture. Speaking on which Mr. Mukherjee said, “There’s a lot that India does that nobody can ever do because a lot of what India does today is the result of hundreds and thousands of years of civilization and passing down craft knowledge that we call parampara. You cannot take that away from this country.”

The Symposium unveiled key highlights and industry updates, showcasing transformative insights and advancements shaping the luxury sector

• Benedicte Epinay, CEO of Comite Colbert, highlighted India’s strategic advantages, noting its rise as the 4th largest beauty market and an increase in luxury purchases to €272 million in 2024, alongside a growing presence of Indian luxury consumers in France. She also expressed optimism about the India-EU Free Trade Agreement while emphasizing the need to address existing challenges

• Insightful Panel Discussions across 11 conversations, covered key topics as:

• evolution of media in India’s luxury industry, challenges of overexposure in digital media, trust in media partnerships, and high-quality storytelling in luxury branding

• India’s demographic advantage and its emerging role in the global luxury economy

• an economic outlook, projecting 9-10% annual growth in India’s luxury market over the next five years, driven by consumption and wealth creation

• global evolution of Indian craftsmanship and design, its growing presence in international fairs, and integration of technology, ecology, gender, and tradition into luxury design

• cultural appropriation versus appreciation, fusion in modern luxury, sustainability of digital vs. print media, the potential revival of print, and innovative strategies for brand awareness

• Luxury in India evolving rapidly, driven by AI, digital transformation, shifting consumer aspirations, affluence, immersive experiences and global influences

Speaking on this edition, Ms. Srimoyi Bhattacharya, Founder, Peepul Advisory and Chairperson, IFCCI Luxury Committee said, “We are committed to building a strong voice for luxury in India and beyond. With this grand Symposium we have stepped up to foster growth and excellence in the luxury sector. Inspired by Frances esteemed Comit Colbert, a benchmark for luxury excellence, we aim to adapt their best practices to Indias unique context, elevating the luxury landscape and providing a platform for industry exchange and dialogue.”

The IFCCI Luxury Symposium marked a significant milestone in shaping the future of Indo-French luxury partnerships. As Indias luxury sector continues to evolve, the symposium acted as a crucial platform for fostering innovation, cross-border collaboration, and market penetration. The Committee is led by Ms. Payal Kanwar, Director General, Indo-French Chamber of Commerce & Industry(IFCCI), Chairperson, Ms. Srimoyi Bhattacharya, Founder – Peepul Advisory, and Vice-Chairpersons, Ms. Swagata Bottero, India Affairs and Strategy Director, Cartier and Mr. Anurag Tyagi, Country Manager, Christian Dior Couture India.

“As India’s most active bilateral chamber, we are proud to build this exclusive and unique platform, under the IFCCI Luxury Committee which fosters industry advocacy, strategic dialogue, and Indo-French collaborations,” said Ms. Payal S.Kanwar, Director General of Indo-French Chamber of Commerce & Industry(IFCCI).

The grand Symposium concluded with a cocktail reception hosted by the Chanakya School of Craft in Mumbai.

About IFCCI
The Indo-French Chamber of Commerce and Industry (IFCCI) is one of the most vibrant chambers within the global network of French Chambers, known as CCI France International, encompassing 120 chambers spanning across 94 countries. IFCCI represents a dynamic business platform of over 750 member companies and a total network of more than 6,500 individual members. IFCCI has six offices in Mumbai (HQ), New Delhi, Bengaluru, Chennai, Pune and Hyderabad.

About Comite Colbert
Founded in 1954 by Jean-Jacques Guerlain, the Comit Colbert is a leading representative of the French luxury goods industry, embracing a collective, forward-thinking vision of sustainability. The Comit Colbert today brings together 93 French luxury maisons, 17 cultural institutions, and 6 European luxury houses. Through its members, Comit Colbert encompasses more than 14 different sectors: crystal, leather, design and decoration, publishing, porcelain, gastronomy, music, haute couture and fashion, jewellery and watchmaking, and more. Comit Colbert passionately promotes and sustainably develops French savoir-faire and creations, infusing a new sense of wonder as its principle to drive establishments.

Metropolis Foundation, the CSR arm of Ameera Shah-led Metropolis Healthcare Limited, India’s second-largest diagnostic laboratory chain, successfully hosted the Adolescent Reproductive and Sexual Health (ARSH) Conclave in Mumbai. As part of its flagship CSR initiative Too Shy to Ask (TSTA), the conclave reaffirmed the Foundation’s commitment to adolescent health awareness and empowerment.

Metropolis Foundation’s ARSH Program transforms Adolescent Health, Empowering 2.2 Lakh Girls

The Too Shy to Ask initiative is a comprehensive adolescent outreach program designed to educate, empower, and encourage young girls through a dual approach-physical and digital outreach. The physical outreach, implemented under the ARSH initiative, addresses critical gaps in reproductive and sexual health education by directly engaging with adolescents through on-ground interventions. This is further complemented by the award-winning ‘Too Shy to Ask’ App, which provides confidential, science-backed health information, supported by medical experts.

Since its inception in FY 2021-22, the ARSH initiative has made a significant impact in collaboration with community-based organizations across rural and urban areas of Maharashtra and Chennai. Over the past three years, it has reached 17 blocks, 606 villages, and 238 panchayats, directly empowering more than 2.2 lakh adolescents, while indirectly benefiting 1.1 million individuals, including their families and communities. The program is built on three core pillars: capacity-building in reproductive & sexual health and life skills, the formation of Kishori Manch advocacy groups consisting of 10 to 15 girls at the community or school level, and the engagement of key influencers, including Panchayat members, ASHAs, teachers, and village development committees, to create a supportive environment for adolescent well-being.

A pivotal element of the initiative is the Kishori Manch, adolescent-led advocacy groups trained in reproductive health and life skills. These groups serve as agents of change, leading community-driven initiatives to address pressing social issues such as child marriage, menstrual hygiene, and access to ARSH education. By taking ownership of these challenges, Kishori Manch members develop and implement actionable solutions, ensuring a sustainable micro-level impact that contributes to broader societal change. The involvement of key influencers has been instrumental in ensuring the long-term success and sustainability of these efforts. By actively supporting adolescents as they implement their action plans, these stakeholders help create an enabling ecosystem that fosters lasting behavioral and social transformation.

Commenting on the program’s impact, Dr Duru Shah, Chairperson, Metropolis Foundation, said, “Adolescents must be at the centre of conversations shaping policy and social attitudes. Through this initiative, we have directly observed the remarkable potential of young girls when they are equipped with the right knowledge and support. They are not just beneficiaries of awareness programs; they are emerging as leaders, challenging deep-rooted societal norms, and driving meaningful change in their communities. By fostering their confidence and empowerment, we are not only securing their future but also laying the foundation for a healthier and more progressive society.”

The Adolescent Reproductive and Sexual Health (ARSH) Conclave brought together over 100 adolescent leaders, NGO partners, Panchayat members, and healthcare experts to discuss practical solutions for adolescent health and rights. The event featured skits, role plays, and testimonials from Kishori Manch members, who have been actively working to bring change in their communities. Their stories highlighted how adolescents are taking the lead in addressing key social issues at the grassroots level.

The conclave also showcased success stories from the program. In Mumbai, Ayshea rejoined school after Kishori Manch members intervened and convinced her parents to delay her marriage. In Palghar (Maharashtra), young girls organized a rally against child marriage, prompting the Gram Panchayat to pass a resolution against the practice. In Pune, adolescent leaders collaborated with local authorities to ensure the installation of proper sanitation facilities in schools, preventing girls from dropping out due to inadequate infrastructure. In Nandurbar, an aspirational district of Maharashtra, the program has empowered 88,000 adolescent girls, formed 1,937 Kishori Manchs, and developed 1,923 action plans focusing on health, hygiene, and nutrition. Recognized for its impact, the initiative in aspirational district was recently felicitated at an event attended by representatives from government and industry bodies, reinforcing its role in driving sustainable adolescent health interventions.

The discussions at the conclave emphasized the importance of multi-stakeholder collaboration in creating lasting impact. Representatives from nine NGOs, including Digantar Swaraj Foundation (DSF), Child Help Foundation, Manthan Foundation, Family Planning Association of India, SHARP, Bharat Cares, Astha Parivar, and Citizen Association of Child Rights (CACR), participated in the event, sharing insights on strengthening the ARSH initiative.

About Too Shy to Ask (TSTA)

Launched in 2017, Too Shy to Ask (TSTA) is an award-winning digital platform dedicated to adolescent health awareness. Designed to provide confidential, science-backed information, TSTA serves as a trusted resource for young individuals seeking guidance on reproductive and sexual health, nutrition, gender rights, and legal awareness. Available in five languages-Hindi, Marathi, English, Gujarati, and Tamil-TSTA is free to download on iOS and Android. It features an “Ask the Expert” tool for anonymous queries and a Parents’ Corner to encourage open conversations between parents and adolescents. With 1.9 lakh installs, a 4.5-star rating, and engagement from 10+ NGOs, TSTA continues to empower adolescents across India. Beyond its mobile and web apps, TSTA also offers a dedicated website with a language translation tool for broader accessibility. For more information, visit: www.tooshytoask.org

About Metropolis Foundation

Metropolis Foundation is the Corporate Social Responsibility arm of Metropolis Healthcare, which is focused on positively impacting the lives of the people. In line with the UN Sustainable Development Goals, (i.e., SDG 3,4,5), Metropolis Foundation’s CSR initiatives are aimed towards imparting education, creating awareness on Gender, Equality, Health, and Women Empowerment. For the past 3 decades, Metropolis has been at the forefront in conducting impactful camps and driving numerous workshops for different sections of the society. The company has partnered with societies, corporate groups, educational institutions, government bodies, NGOs, wellness foundations and a host of other organizations to make a difference to the lives of people. Metropolis is currently driving three CSR programs i.e., Too Shy to Ask (TSTA), MedEngage Scholarship Program, and Preventive Healthcare Programs.

Sony India today announces the FE 400-800mm F6.3-8 G OSS (SEL400800G) – Sony’s first⁽ⁱ⁾ 800 mm super-telephoto zoom G Lens. This brand-new Alpha lens flaunts high resolution performance across the entire zoom range, beautiful bokeh, as well as fast, precise, and accurate AF (autofocus). In addition, the inner-zoom design, which minimises change in the center of gravity, allows for stable framing. It is also compatible with the separately sold 1.4x and 2x teleconverter⁽ⁱⁱ⁾ that can extend the maximum focal length to 1600 mm making this lens ideal for shooting birds, wildlife, sports, aircraft and landscapes.

Sony 800 mm Super Telephoto Zoom G Lens™

“The FE 400-800mm F6.3-8 G OSS redefines super-telephoto photography with outstanding clarity, stunning bokeh and lightning-fast autofocus. Its advanced design ensures stability and precision, whether handheld or tripod-mounted, empowering photographers to capture distant subjects with unmatched ease and detail,” said Mukesh Srivastava, Head of Digital Imaging Business, Sony India.

1. Go long with the Alpha lens of 800 mm super telephoto zoom

The FE 400-800mm F6.3-8 G OSS is the Alpha lens to cover a 400 mm to 800 mm super telephoto range and can even be extended to a maximum focal length of 1600 mm with a 2x teleconverter. With an inner-zoom mechanism, the length of the lens does not change, so the centre of gravity remains almost unchanged for stable handling and control. The lens features a smooth, easy zoom ring rotation for precise zooming, whilst careful design prevents any accidental focal length changes.

2. Beautiful rendering and natural bokeh throughout the zoom range

The FE 400-800mm F6.3-8 G OSS has an 11-blade circular aperture that helps to create beautiful ball bokeh in smooth, creamy background when shooting with a narrow depth of field. Six ED (Extra-low Dispersion) glass elements effectively control chromatic aberration, whilst flare and ghosting in backlit conditions are also thoroughly suppressed for beautiful photography.

3. Fast, precise AF captures even the quickest subjects

Two precision linear motors drive the FE 400-800mm F6.3-8 G OSS ‘s focus group for fast, accurate focusing. Tracking keeps up with the 120 fps⁽ⁱⁱⁱ⁾ maximum burst speed of the Alpha 9 III, and quiet operation expands the array of possibilities. A focus range switch (FULL/10m-NEAR/∞-8m) can also be used to optimise control for different subject distances. Focus breathing is suppressed for refined movie quality.

4. Solid support for handheld or tripod-mounted shooting

The FE 400-800mm F6.3-8 G OSS can easily be used handheld without shake-induced blur by the built-in Optical SteadyShot ^TM image stabilisation. What’s more, stabilisation is even better with an Alpha body that includes image stabilisation. Durable components, optimised balance, and a non-removable foot maximises reliability and performance. And when using a tripod, the tripod mount foot can be quickly rotated for horizontal or vertical orientation, that supports a wide range of shooting subjects.

5. High-level control and reliability for any situation

Three focus hold buttons at 90 increments around the FE 400-800mm F6.3-8 G OSS ‘s barrel allow easy access in any orientation and other functions can be assigned to the buttons as needed. The internal zoom and a dust and moisture resistant^(iv) design maximises reliability with a front element that has a fluorine coating that repels contaminants and makes the lens easier to clean. Additionally, Full-time DMF automatically engages manual focus when the focus ring is operated, making it easy to apply fine manual adjustments or change the focus entirely. Lastly, the lens hood has a new design with a lock button and filter opening for easy operation.

Pricing and Availability

The FE 400-800mm F6.3-8 G OSS lens will be available across all Sony Centers, Alpha Flagship stores, Sony authorized dealers and major electronic stores across India from 17^th March 2025 onwards.

About Sony Alpha Community

In an effort to build a robust Alpha community with a strong network of amateur and professional photographers on one platform, a special initiative has been undertaken by Sony India where users can now avail several benefits by simply registering their Alpha cameras, lenses and accessories on the Alpha Community. Some of the benefits of registration include an extended warranty of 3 years (2-year standard warranty + 1 Year extended warranty) and free exclusive workshops by Sony experts and Artisans. Customers can also avail attractive discounts on photo tours (50% discount on photo tours for their first trip and 25% discount for the consecutive trips) and a chance to participate in photography/videography contests to win exciting prizes like cameras, lens and professional camcorders and a lot more. The platform will be a one-stop destination to get all latest updates, firmware updates, free service camps, workshops and new launches for Sony Alpha.

For more information, visit Alpha Community.

Alpha Classroom: Alpha Classroom is a series of tutorials where experts will take you through the nuances of photography & Videography, advise you on the right gear and help you explore your creative potential to reach its fullest expression. Come, learn with us and together, we will conquer the world of your dreams. alphacommunity.in/alpha-classroom/courses.

Ask an Expert: Ask an Expert is a one-stop platform to get all your questions related to cameras, lenses, gear and more answered by a Sony Alpha Expert. It’s easy, convenient and absolutely free! Yup! You heard it right. Choose your slot and book an appointment with an expert today! alphacommunity.in/ask-an-expert.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

A-18, Mohan Co-operative Industrial Estate, New Delhi – 44 | www.sony.co.in.

PREMO S.L.(“PREMO”), a leading Spanish company specializing in the development and manufacture of electronic components, and Delta Manufacturing Ltd (“DML”), a prominent Indian manufacturer of soft ferrite cores, are pleased to announce a strategic joint venture aimed at enhancing the production and innovation of soft ferrite components for the domestic and global electronics industry.

PREMO S.L. & Delta Manufacturing Ltd Partnering to power next-gen magnetic solutions & advance soft ferrite manufacturing

This collaboration leverages PREMOs extensive expertise in inductive components and RFID technology with DML’s advanced manufacturing capabilities in soft ferrite cores. The joint venture will focus on developing high-performance components to meet the growing demands of industries such as automotive, telecommunications, smart grids, and the Internet of Things (IoT).

Key Objectives of the Joint Venture:

• Innovation: Combine research and development efforts to create cutting-edge soft ferrite components that offer superior performance and efficiency.

• Manufacturing Excellence: Utilize state-of-the-art production facilities and processes to ensure high-quality and reliable component supply to global customers.

• Market Expansion: Capitalize on the strengths of both companies to expand market reach and better serve customers worldwide.

“We are excited to partner with DML in this joint venture,” said Mr. Andres Garcia, CEO of PREMO. “By combining our technological expertise with DML’s manufacturing excellence, we will leverage the strengths of both organizations, driving innovation, operational efficiencies, and an expanded product offering.” Mr. Fernando Gomez, CFO of PREMO, added, “This Joint Venture is aimed at enhancing our combined capabilities and reinforcing our competitive position in the automotive industry whilst widen opportunities in other sectors.“

Mr. Abhilash Sunny, CEO of DML, added, “This partnership with PREMO represents a significant step forward in our commitment to providing high-quality soft ferrite components. Together, we will drive innovation and set new standards in the industry.”

The joint venture is expected to commence operations in the first quarter of 2025, with plans to establish a new manufacturing facility equipped with advanced technologies to support the development of next-generation soft ferrite components.

This is a first step towards Deltas ambition to offer value-added products to OEMs and PREMOs vision to integrate ferrite-core design and manufacturing capabilities in its solution portfolio. This merged vision will offer significant opportunities for both companies as well as domestic customers to tap into world-class technology products in India.

About PREMO S.L.
PREMO S.L. is a Spain-based company engaged in the development, manufacture, and sale of electronic components with a special focus on key enabling technologies of the 4th Industrial Revolution, including IoT, M2M, VR, and connected and electric vehicles. Their product portfolio includes RFID antennas, AR/VR motion tracking sensors, power transformers, inductors & chokes, current sensors, EMC filters, and PLC components.

About Delta Manufacturing Ltd.
Delta Manufacturing Ltd is a leading manufacturer of magnetic components, including soft ferrite cores, magnetic assemblies, and other related products, serving industries such as automotive, telecommunications, consumer electronics, and industrial automation. Delta Manufacturing Ltd, specializes in the production of soft ferrite components, including a wide range of cores such as POT, RM, E, ETD, EP, Balun, and Toroidal, as well as beads and rods. Located in Nashik, India, MMG India has evolved from serving the domestic market to supplying international markets with customized solutions focused on high-frequency and high-power applications. Through this joint venture, Delta Manufacturing Ltd aims to enhance its technological capabilities and expand its global footprint in the soft ferrite industry.

KaarTech has once again been certified as a Great Place to Work, achieving this recognition for the fourth consecutive year. This milestone highlights the company’s ongoing efforts to build a work environment where employees feel valued, supported, and motivated to grow.

KaarTech celebrates its fourth consecutive Great Place To Work certification, reaffirming its commitment to a thriving and inclusive workplace culture

At its core, KaarTech operates with a clear mission, “To remain a socially responsible corporate entity, which will instill a sense of pride, joy and accomplishment, in every facet of its interaction, to everyone associated, be it the employees, customers, vendors or stakeholders.”

Two decades of growth have shaped KaarTech into a global leader in digital transformation, not only through technological advancements but also by building a culture where people thrive. The company has continuously introduced multiple initiatives that enhance employee growth and engagement, including structured mentorship programs, leadership development tracks, physical and mental wellness initiatives. These programs have helped create an environment where employees are not just contributors but active participants in the company’s success.

Vignesh Ramesh Kumar, Global HR Head at KaarTech, highlighted the significance of this recognition, “A strong workplace isn’t built overnight – it’s shaped by the people who bring their best daily. This recognition isn’t just about policies or programs; it’s about the collective effort of every Kaarian who contributes to our culture of excellence. We listen, we adapt, and we ensure that every employee feels valued. This milestone is proof that we’re on the right path, but we know there’s always more to do. As we celebrate this achievement, we’re also excited to share that, this year, we anticipate joining the ranks of the Top 100, with our sights set on reaching the Top 10 in the near future.”

The company remains focused on creating opportunities for career advancement, fostering collaboration, and enhancing employee experience. Moving into its third decade, KaarTech continues to set new benchmarks in workplace excellence, ensuring that it remains a preferred employer in the years ahead!

About KaarTech
KaarTech is a digital transformation, consulting, and technology solutions provider, supporting clients globally on their digital journeys since 2006. With over 3,500 professionals, KaarTech has completed 3,200+ projects for 440+ clients across 15 countries. Our core offerings include Digital Transformation Consulting, Managed Services, and Intelligent ERP Solutions, driven by AI, automation, and IoT, and supported by partnerships with SAP, Microsoft Azure, AWS, and Google Cloud. KaarTech’s proprietary platforms KTern.AI and KEBS enable seamless automation and real-time project optimization. Recognized with 36+ industry awards, KaarTech is dedicated to delivering scalable, client-centric solutions worldwide.

For more information, visit www.kaartech.com

About Great Place to Work Certification™
Great Place to Work Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience – specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place To Work-Certified.

About Great Place To Work
As the global authority on workplace culture, Great Place To Work brings 30 years of groundbreaking research and data to help every place become a great place to work for all. Their proprietary platform and For All™ Model helps companies evaluate the experience of every employee, with exemplary workplaces becoming Great Place To Work Certified™ or receiving recognition on a coveted Best Workplaces™ List.

Oakridge International School Bengaluru students, parents, & staff came together on 21^st March evening for Relay for Life, an overnight walkathon organised in association with Indian Cancer Society. The night was dedicated to celebrating cancer survivors, honouring the loved ones lost, and raising funds for the work that aids cancer patients.

Student-led Social Outreach Team of Relay for Life

“I have been privileged to be part of many school events over the last 32 years, and this is one of the most innovative and more importantly impactful events I have experienced – around such a crucial topic,” said Mr. Christopher Short, Managing Director for Nord Anglia Education – India region, in his address.

Mr Kamath from Indian Cancer Society Bangalore, Mr Raghav (sports physiotherapist), Mr Cedric (mechanical engineer), Sham Gopalakrishnan from Karunashraya (a seasoned corporate professional), Veena Krishnamurthy, (software professional) and Ramya Srinidhi (acclaimed performance storyteller) shared inspiring testaments of navigating the challenges of cancer. The guests appreciated how the event was organized at a school, as it could spread awareness about what the survivors go through physically and mentally, while encouraging empathy among participants from a young age.

“As educators we look for teachable moments and learning experiences for our children. This is what an event like this does,” remarked Principal Kavita Sukhani. “For the cause it’s like a drop in the ocean, but for all who participated, this drop will make a mark for lifetime, and that is what counts.” she added.

Participants were engaged through the night with activities such as karaoke, yoga sessions, and zumba workshop. Ms Reema, Vivaan Sharmas (DP1A) mother reflected on Relay for Life: “We walked around 14-16 kilometres throughout the night, and it was an amazing experience. I would definitely love to do it again.” Activities centred on celebrating survivors, remembering those lost, and raising awareness, namely the Luminaria Ceremony and Survivors Lap.

This Social Impact initiative steered by the student-led Social Outreach Committee at Oakridge successfully raised funds for the Indian Cancer Society. “Relay For Life was very close to my heart and is something we were passionate about as a committee. I hope this becomes an annual event at Oakridge!,” said Nidhi Vasishtha (DP1), President of Social Outreach Committee. Vice-presidents Tanvi Srinivasan (MYP 5), Rishita Borah (MYP 5), Aditya Agarwal (MYP 4) echoed the same sentiment.

About Nord Anglia Education

As a leading international schools organisation, were shaping a generation of creative and resilient global citizens who graduate from our schools with everything they need for success, whatever they choose to be or do in life.

Our strong academic foundations combine world-class teaching and curricula with cutting-edge technology and facilities, creating learning experiences like no other. Inside and outside of the classroom, we inspire our students to achieve more than they ever thought possible.

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PingCAP, powering open-source distributed SQL database TiDB, reaffirmed its commitment to driving database innovation in India by hosting the inaugural TiDB User Day India 2025 in Bengaluru on 26^th March 2025. As India becomes one of the fastest-growing markets for TiDB, the event served as a forum to honour the contribution of TiDB in India. The event brought together technology leaders, database professionals, and industry innovators to explore real-world use cases, best practices, and the future of distributed databases in Indias rapidly evolving digital landscape. By recognizing the role of its users and partners, TiDB aims to further empower Indian enterprises with scalable and innovative solutions to accelerate digital transformation in the country.

Team Pingcap at TiDB User Day 2025 India

The event highlighted TiDB’s growing adoption in India and its impact on powering next-generation applications. The summit featured insightful keynotes and panel discussions led by experts from Flipkart, Databricks, ElasticRun, Mydbops, and other leading organizations, covering topics such as scaling databases, performance optimization, and AI-driven innovations. Attendees engaged in deep-dive technical sessions, networking opportunities, and discussions on the evolving role of TiDB in modern data infrastructure. Demonstrations included a live TiDB Performance Tuning session for high concurrency workloads, coupled with special recognition of the open-source community members who actively contribute to TiDB’s development and innovation. Awards were presented to community members for their significant contributions, exceptional knowledge, and passion. Over 200 attendees participated in person, reflecting the event’s broad reach and the growing interest among TiDB customers and community members.

Commenting on the event, Bhanu Jamwal, Head of India Business at TiDB, stated, “India’s rapid digital transformation is driving an unprecedented surge in data. Businesses need future-proof database solutions that can scale effortlessly while supporting real-time decision-making. TiDB’s distributed architecture and HTAP capabilities position it as a game-changer for companies looking to modernize their data infrastructure. As part of our long-term vision for India, we are targeting a 5x revenue increase over the next three years, driven by expanding our local team, deepening partnerships with cloud providers like AWS and Google Cloud, and strengthening community engagement through workshops, training sessions, and hackathons.”

Adding to this, Sunny Bains, Chief Architect at TiDB, said, “With the growing integration of RAG in AI applications to enhance accuracy, vector search has become a critical component. Traditional databases often fall short in supporting RAG-based applications. TiDB offers a unified system that seamlessly combines vector search capabilities with relational database features, eliminating the complexity of managing multiple databases. At TiDB User Day, we demonstrated how enterprises can leverage TiDBs vector search capabilities to optimize AI performance.”

“TiDB has proven to be the missing piece in the scaling puzzle. This event provided a valuable opportunity to deepen our understanding of the product while allowing us to connect with other TiDB users to exchange insights on how distributed SQL can address the evolving data needs,” added Ajit Pendse, Director, Technology, ElasticRun.

“TiDB User Day was a great experience-getting to hear from experts and fellow users about real-world challenges and solutions was really insightful. The hands-on sessions gave me a lot of ideas to take back to my team. It’s always great to connect with the community and learn from each other,” said Raj Suvariya, Software Engineer, Stripe.

As India accelerates towards a $1 trillion digital economy, TiDB remains committed to empowering businesses with cutting-edge distributed SQL technology. Through strategic partnerships, community-driven initiatives, and continuous innovation, TiDB is poised to become a cornerstone of India’s data infrastructure, enabling enterprises to build for scale, optimize performance, and drive digital transformation.

For more information about the event, visit TiDB User Day India 2025.

About PingCAP

PingCAP is the company behind TiDB, the most advanced open source, distributed SQL database. TiDB powers modern applications with a streamlined tech stack, elastic scaling, real-time analytics, and continuous access to data-all in a single database. With these advanced capabilities, growing businesses can focus on the future instead of complex data infrastructure management. Some of the world’s largest companies across FinTech, eCommerce, Web3, and Gaming trust TiDB to handle their business-critical workloads. Headquartered in Silicon Valley, PingCAP is backed by Sequoia Capital, GGV Capital, Access Technology Ventures, Coatue Management and others.