The Foundation for MSME Clusters (FMC), in partnership with CITI, hosted the 8th FMC Award for Responsible BMOs (Textiles and Apparels) at Bharat Mandapam, New Delhi.

8th FMC awards for responsible BMOs

“The FMC Award for Responsible BMOs recognizes the critical role of Business Membership Organizations in driving sustainable and inclusive growth. By promoting best practices in environmental stewardship, social impact, and governance, these awards encourage BMOs to be catalysts for transformation in the MSME sector. We are proud to honor organizations that exemplify leadership in responsible business, paving the way for a more resilient and sustainable future,”Amit Pande, Chief Operating Officer, FMC

This year, more than 130 BMOs, representing 40,000 MSMEs, applied for the prestigious awards, which aim to widely circulate Responsible Business Promotion Case Studies to textile and apparel MSMEs and related stakeholders.

The Hon’ble Minister of State for Textiles, Mr. Pabitra Margherita honoured the event as Chief Guest.

Haryana Environmental Management Society (HEMS), a registered society established in 2004 won award in the category of “Promoting Green Environment” at National/State/Regional level. Representing 4,550 industrial units across Haryana, HEMS has played a pivotal role in promoting environmental awareness, sustainable waste management, and eco-conscious industrial practices. Its initiatives include membership drives, environmental education programs, health check-ups, blood donation camps, and school competitions on sustainability. Recognizing the growing challenges of industrial hazardous waste management, HEMS established a Common Treatment, Storage, and Disposal Facility (TSDF) in Village Pali, District Faridabad, offering centralized solutions for safe and eco-friendly hazardous waste disposal. This initiative has minimized waste, enhanced regulatory compliance, improved resource efficiency, and strengthened health and safety measures for thousands of industries in Haryana.

Indian Textile Accessories and Machinery Manufacturers Association (ITAMMA) won the award for “Promoting Social Issues” in National/State/Regional level category. ITAMMA was established in 1943 in Maharashtra and represents 405 enterprises. The B.K. Mehta Technology Networking Mission – 2030 aims to revolutionize textile engineering by fostering innovation and student-driven solutions. Launched in Mumbai, with sessions in Coimbatore and Ahmedabad, it promotes industry-academia collaboration, commercialization of projects, funding opportunities, and employment generation, driving Indias leadership in textile technology.

District/Cluster Level Award for “Promoting Green Environment” was given to Jayadev Banana Farmers and Artisans Association” for “Banana Fibre and Bio-Fertiliser – Reduce Usage of Synthetic Yarn and Chemical Fertilizer”

District/Cluster Level Award for “Promoting Social Issues” was given to Nitya Sangha Mahila SHG Cooperative Society for “Bank Loan to SHG – Leading to Women Empowerment”

Upcoming Textile Recycling Initiative with Switch Asia EU

The Foundation for MSME Clusters, with support of Switch Asia – European Union, is paving the way for a more sustainable, resource-efficient, and environmentally responsible future for Indias MSME sector. The initiative is launched with focus on advancing sustainability in Indias textile recycling clusters.

India processes 2 million tons of textile waste annually, with Panipat, Bhojpur, and Amroha handling 60% of this waste and exporting 33% of recycled products to Europe, USA, and the UK. The project aims to transform Panipat into a global hub for sustainable textiles, ensuring transparency in waste management through a Digital Product Passport to track textile waste flows and prevent greenwashing. Additionally, it will focus on technology upgrades for sustainable production, skill enhancement, and green financing solutions, benefiting 14,800 MSMEs and 250,000 workers.

FMC is also implementing another project in Panipat with support from HSBC on decarbonisation and to promote green business models on traceability and resource efficiency for increased profitability in textile recycling MSMEs with support from Danish Ministry of Foreign Affairs.

About FMC

Foundation for MSME Clusters (FMC) is a leading non-governmental, not-for-profit public charitable trust, established in India in 2005. FMC has made remarkable strides in fostering sustainable livelihoods and environmental progress through our innovative cluster development approach. Our work spans more than 300 MSME clusters, supporting over 100,000 artisanal and industrial units, ranging from household operations to medium-sized production entities. As an empanelled Nodal Agency with the Ministries of MSME and Rural Development, FMC extends support to prominent schemes like SFURTI, and is also providing technical, research and evaluation support to various organizations including SIDBI & KVIC. FMC has implemented multiple projects on environment and livelihoods with support of agencies like NABARD, UNIDO, UNDP, EU, ADB, and major corporates such as CISCO, Mahindra Finance, HCL, Yes Bank and Hindalco. Since its inception, FMC has enhanced more than 275,000 livelihoods, impacted more than 100,000 women by generating income of more than 75 Crore INR and facilitated reduction of 60,000 ton of carbon.

For more information, please visit fmc.org.in.

FOMO7, an online gaming platform in India, has recently introduced cryptocurrency as a payment method for online gaming enthusiasts and users.

The inclusion of cryptocurrency deposits has provided a major alternative deposit method for users who dont have to rely on the mainstream centralized payment system. FOMO7 now supports USDT deposits, providing users an additional transaction option for a seamless gaming experience. The crypto deposit feature offers a streamlined transaction process with blockchain technologys added privacy and security.

FOMO7 introduces cryptocurrency deposits, offering users a secure payment option. Explore this feature for a seamless online gaming experience

Cryptocurrency has advantages that set it apart from other payment methods. It can also be easily stored in a wallet, making it easier to make overseas transactions.

“The introduction of cryptocurrency in our platform serves as a strategic move to cater the growing needs of our customers. By adopting and growing with the digitally advanced world, we are constantly trying to include technological innovation in the gaming industry. The preference for decentralized finance solutions such as crypto has rapidly increased amongst the youth. Hence, the users now can easily deposit funds according to their choices, offering them more control over the transactions”, stated Kris Fernandes, Chief Marketing Officer, FOMO7.

In recent years, cryptocurrency has gained popularity among Gen-Z and young players due to its secure and decentralized nature. It offers a seamless, borderless gaming experience while existing payment methods remain available.

FOMO7’s newest cryptocurrency feature is now available to all users, aiming to provide a seamless online gaming experience.

The platform continues its commitment to top-tier services, ensuring the highest security standards and always adapting to new technological advancements.

This partnership represents Longines’ legacy of collaborating with individuals who exemplify true elegance in both their professional excellence and personal conduct. As an Ambassador of Elegance, Cavill will join Longines in celebrating the timeless sophistication that has characterized the brand since its founding in 1832.

Longines Ambassador of Elegance – Henry Cavill

Matthias Breschan, Longines’ CEO, warmly welcomed this new partnership: “In Henry, we recognize a real affinity with our brand’s values. His sophistication, genuine warmth and multifaceted personality reflect what elegance means today. Whether commanding the screen in epic productions or sharing his passions for aviation and equestrianism, he maintains an authenticity and grace that makes him a clear embodiment of the Longines spirit.”

“What draws me to Longines is their understated elegance,” says Cavill. “True quality doesn’t need to announce itself. It’s evident in every detail and in every action. This is a philosophy, backed by generations of precision craftsmanship and artistry, that resonates deeply with my own values.”

Henry Cavill has established himself as one of the most versatile actors of his generation. From his globally-beloved portrayal of Superman in the DC universe, to Mission: Impossible – Fallout, to Guy Ritchies The Man from UNCLE and more, Cavill has demonstrated remarkable range as a performer. He continues to evolve as an artist by pursuing projects that speak to his genuine interests, including executive producing and starring in an adaptation of the Warhammer 40,000 universe for Amazon Prime Video. He will star next in the live-action Voltron film for Amazon MGM Studios.

Beyond the screen, Cavill is known for defying expectations. An accomplished actor who is also passionate about gaming, he brings the same dedication and finesse to every pursuit. This extends to his production company, Promethean Productions, which focuses on developing original storytelling that carries both meaning and impact.

As Longines embarks on this new chapter, Cavill plans to take time out from his many upcoming projects to visit the brands historic headquarters in Saint-Imier, Switzerland, where he will have the pleasure of seeing firsthand the dedication to craftsmanship that has defined the Swiss watchmaker for nearly two centuries.

About Longines

Established in Saint-Imier, Switzerland in 1832, Longines’ expertise is steeped in tradition, elegance and performance. With its lengthy experience as an official timekeeper of world sports championships and partner of international sports federations, the Swiss watch brand has forged solid, enduring links with the world of sports over the years. Famous for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the world’s leading manufacturer of timepieces. The brand Longines, with its winged hourglass emblem, is represented in over 150 countries.

Yolo247, an online gaming platform operating in India, announced a major milestone: its successful completion of launching over 2,000 games in India (in less than three years from inception).

Yolo247, an online gaming platform operating in India, has reached a milestone this year, know more about their progress and plans

Since its launch, Yolo247 has gained millions of users. It has become the platform of choice for those looking to take part in interactive gaming. This milestone serves as an example of the platforms dedication to offering an exceptional gaming experience tailor-made for the various tastes of its users.

Focusing on customer experience, the platform’s success is a testament to a secure and straightforward user interface. It improves overall engagement and satisfaction.

Vinod Dsouza, Chief Marketing Officer of Yolo247 says, “We are extremely proud of what we have achieved in this minimal time. By focussing on research-led development and resonating with our users’ needs, we have been able to effectively bridge gaps in the market. The trust that our consumers show in us have always encouraged us to expand our portfolio and with the same spirit, we shall continue providing new and innovative gameplay that brings our community together.”

Yolo247 has an array of skill-based Games, where users can play a variety of games that test their critical thinking and abilities. Players can take advantage of one-of-a-kind loyalty programs and multi-level bonuses that are only available at Yolo247.

Apart from the skill-based games, beneficial additions like Yolo247 Blogs and Yolo247 News are some ongoing enhancements to elevate the platforms user experience. These features will provide players with insights into popular games and tutorials on various online experiences.

Gaming processes in Yolo247 are licensed to ensure a safe and secure environment for all. The site further prides itself on transparency – live and reliable customer service that is available 24×7 to ensure players can game without any worries.

In the upcoming months, the platform has plans to bring even more exciting content and features to its growing user base aiming at doubling the number and catering towards the rising demand for interactive gaming in India.

For more information about Yolo247 and its offerings, please visit the website.

Yolo247 is an online gaming platform based in India, dedicated to providing a diverse range of engaging games that cater to all types of players. Established with a mission, Yolo247 combines cutting-edge technology with a user-friendly interface. The platform ensures a safe environment for all users while offering exceptional customer support. With a commitment to continuous improvement and community engagement, Yolo247 aims to lead the Indian online gaming market by delivering thrilling entertainment experiences.

As per the World Gold Councils report from January 2023, India stands as the world’s second-largest consumer of gold, highlighting its deep cultural significance. Gold in India is far more than just an asset, it serves as a trusted source of immediate liquidity. When cash is urgently needed, selling gold isnt the only option. Instead of parting with precious jewellery, individuals can pledge it to secure a gold loan without the usual hassle.

Bajaj Finserv Gold Loan

With minimal documentation and fast approval, a gold loan in India offers a convenient way to access funds during emergencies. Additionally, with competitive interest rates and flexible repayment terms, it becomes an ideal choice for those in need of quick funds, without compromising their long-term wealth.

Comparing gold loans with other financing options

Here’s a table comparing different loan offerings with a gold loan in India:

Reasons to consider a gold loan for immediate cash requirements

Here are some of the benefits of opting for a gold loan:

Quick access to funds with minimal paperwork

One of the biggest advantages of a gold loan is its hassle-free process. Since the loan is secured against gold, lenders do not require extensive income proof or credit score checks. This makes it an ideal option for those facing unexpected expenses such as medical emergencies or business cash flow gaps.

Lower interest rates compared to other loans

Since gold serves as collateral, lenders offer lower interest rates compared to personal loans or credit card borrowings. This ensures that repayments remain affordable, making it a cost-effective way to secure funds without financial strain.

Convenient repayment options

While this varies from lender to lender, a gold loan generally comes with multiple repayment choices. This allows borrowers to tailor their repayment plan based on their financial situation.

No impact on one’s credit score

Since gold loans are secured, they do not require a strong credit history. Borrowers with lower credit scores can still access funds without worrying about rejections. Additionally, timely repayment can help in building a positive credit profile over time.

Higher loan value based on gold’s market rate

Lenders determine the loan amount based on the value of the pledged gold. With gold prices remaining strong, borrowers can secure a substantial loan amount. By checking todays gold rate in Delhi, or any city in India, one can estimate the potential loan eligibility before applying.

No restrictions on fund usage

Unlike home or vehicle loans, which come with predefined usage conditions, a gold loan offers complete flexibility. Whether it is for personal expenses, business needs, medical bills, or education, borrowers have the freedom to use the funds as required.

Secure storage of pledged gold

Security is a key concern when pledging gold that holds immense emotional value. To ensure safety, leading financial institutions like Bajaj Finance not only ensure that the gold is stored safely in high-security vaults but also take a step ahead and provide complimentary insurance on the pledged gold during the loan tenure. Once the loan is repaid, the gold is returned to its original condition, providing borrowers with complete peace of mind.

Gold loans offer a quick and efficient way to secure funds during emergencies, and Bajaj Finance takes this convenience to the next level. With quick approval and disbursals, and competitive interest rates, they ensure that borrowers can access the funds they need without unnecessary delays. The minimal documentation process allows for seamless application, while multiple repayment tenures of up to 12 months allow for manageable repayments.

With Bajaj Finserv Gold loan, borrowers can get loans starting from Rs. 5,000 up to Rs. 2 crore making it an ideal choice for those seeking fast liquidity without compromising on security or affordability. Armed with this information borrowers can now choose Bajaj Finserv Gold Loan to ensure a smooth and secure borrowing experience!

T&C Apply

About Bajaj Finance Limited

Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 80.41 million customers. Bajaj Finance has a credit rating of AAA/Stable for its Fixed Deposit program from CRISIL and ICRA, AAA/Stable for long-term borrowing from CRISIL, India Ratings, CARE and ICRA, and A1+ for short-term borrowing from CRISIL, India Ratings and ICRA. It has a long-term issuer credit rating of BBB-/Stable and a short-term rating of A-3 by S&P Global ratings. To know more, visit www.bajajfinserv.in.

Bajaj Markets enables users to check their CIBIL score in just a few clicks with a quick and easy digital process. A credit score allows individuals to assess their creditworthiness and make informed financial decisions. Regular CIBIL score checks help spot errors and maintain a healthy credit profile.

Check CIBIL Score on Bajaj Markets

Steps to Check CIBIL Score on Bajaj Markets

Here are the steps to check CIBIL score on Bajaj Markets and know how it can influence loan approvals, interest rates, and overall financial opportunities for the users.

• Visit the CIBIL score page.

• Click on the ‘Check Your Score’ button at the top.

• Enter personal details, such as name, mobile number, date of birth, e-mail ID, PAN details, and residential PIN code.

• Select profession – ‘Salaried’ or ‘Self Employed/Business Owner’. If individuals select ‘Salaried’, they need to add their monthly salary as well.

• Accept the terms and conditions and click on Get Report’.

• Provide the OTP and click on ‘Submit’.

Checking the CIBIL score on Bajaj Markets offers some key benefits such as:

• Hassle-free experience with a simple and smooth interface

• Access to useful information to make better financial decisions

Besides credit score checks, Bajaj Markets offers access to a diverse range of financial products, including loans, credit cards, insurance, and investment options. Visit the Bajaj Markets app or website today to explore and access these products.

About Bajaj Finserv Direct
Bajaj Finserv Direct, a subsidiary of Bajaj Finserv, is one of the fastest-growing fintech companies in India. It has two primary arms, Bajaj Markets, a financial marketplace, and Bajaj Technology Services, a techfin service provider.

Bajaj Markets is a marketplace that offers multiple financial products across all categories – Loans, Cards, Insurance, Investments, Payments, Pocket Insurance, and VAS. Bajaj Markets has partnered with trusted financial brands to offer “India ka Financial Supermarket“. A one-stop destination where its customers can explore a host of products that can help them achieve their financial life goals.

Having started its journey as a fintech, Bajaj Finserv Direct has also built a very strong business as a techfin. Through Bajaj Technology Services, it offers a wide gamut of digital technology services which span Custom Applications, Enterprise Applications, Data & Analytics, Gen AI, Cloud Services and Digital Agency.

Visit the Bajaj Markets website or download the Bajaj Markets’ app from the Play Store or App Store to experience “India ka Financial Supermarket”.

Gunasheela Surgical and Maternity Hospital, Basavanagudi, Bangalore proudly announces its 50th-year celebration today, marking five decades of excellence in reproductive medicine. The occasion also coincides with the 93rd birth anniversary of its visionary founder, the late Dr. Sulochana Gunasheela. To honour her legacy, the hospital unveiled its 50th-year celebration logo, symbolizing five decades of pioneering advancements in fertility care.

Gunasheela Surgical & Maternity Hospital Marks 50 Years of Excellence in Reproductive Medicine with the Unveiling of Its Golden Jubilee Logo

Dr. Sulochana Gunasheela’s groundbreaking work laid the foundation for a hospital that has transformed the landscape of infertility treatment in India. Since its inception in 1975, Gunasheela Surgical and Maternity Hospital has been at the forefront of fertility care, helping thousands of couples achieve their dream of parenthood through innovative treatments and compassionate care.

Dr. Devika Gunasheela, Managing Director of Gunasheela Surgical and Maternity Hospital, reflected on her mother’s lasting impact, stating, “The Golden Jubilee is a moment to honour my mother’s vision, which continues to inspire us. Dr. Sulochana Gunasheela believed that every couple deserved the opportunity to become parents, and her work in advancing fertility treatments laid the groundwork for the hospital’s continued success. Today, we carry that vision forward by integrating the latest technologies and offering personalized care to couples struggling with infertility.”

Dr. Rajsekhar Nayak, Director of Gunasheela Surgical and Maternity Hospital, emphasized the hospitals dedication to cutting-edge fertility care, saying, “Dr. Sulochana’s pioneering efforts in reproductive medicine set a benchmark for fertility care in India. Her vision has not only shaped the hospital’s direction but has also profoundly impacted countless lives. As we celebrate 50 years of success, we remain committed to innovation by continuously enhancing our fertility treatments, including IVF, ICSI, IUI, PGS, egg freezing, and assisted laser hatching. Our goal is to provide comprehensive, patient-centric care, ensuring the best possible outcomes for couples facing fertility challenges.”

A Legacy of Advanced Fertility Treatments

Over the years, Gunasheela Surgical and Maternity Hospital has expanded its services, introducing state-of-the-art fertility treatments that have significantly improved pregnancy success rates. The hospital’s patient-focused approach ensures personalized treatment plans, recognizing that each couple’s fertility journey is unique. By leveraging the latest reproductive technologies, Gunasheela Surgical and Maternity Hospital continues to lead the way in fertility healthcare.

A Bright Future Ahead

The launch of the 50th-year celebration logo stands as a testament to the hospital’s enduring commitment to excellence and innovation in reproductive medicine. As Gunasheela Surgical and Maternity Hospital embarks on its next chapter, it remains steadfast in its mission to provide world-class fertility solutions and support couples in their journey toward parenthood.

About Gunasheela Surgical and Maternity Hospital

Founded in 1975 by Dr. Sulochana Gunasheela, Gunasheela Surgical and Maternity Hospital has become a pioneer in reproductive medicine in India. Today, under the leadership of Dr. Devika Gunasheela and Dr. Rajsekhar Nayak, the hospital continues to provide advanced fertility treatments, helping couples fulfil their dreams of parenthood.

Keywords: Gunasheela Fertility Centre, Gunasheela Surgical and maternity Hospital, Gunasheela, Best fertility centre in Bangalore, Good IVF centres in Bangalore, IVF centres in Bangalore, Gunasheela 50th year celebration, Gunasheela IVF, Dr Devika Gunasheela, IVF treatment in Bangalore

India’s water crisis has long been a formidable challenge.Yet, amidst the cracked earth and parched fields, a quiet revolution is transforming despair into hope. Guided by the vision of revered spiritual leader and humanitarian Gurudev Sri Sri Ravi Shankar, JalTara – a pioneering initiative by The Art of Living Social Projects, a top NGO in India for social projects is rejuvenating Indias groundwater resources. JalTara is reviving parched regions, transforming barren fields into thriving landscapes, and ensuring water security for countless villages. Tailored to diverse terrains and supported by a dedicated technical team, these scalable solutions are built with active local involvement.

Tumkur Fields Thrive: JalTara Boosts Crop Yields in Karnataka

Simplicity: A Powerful Solution

At its core, JalTara embodies simplicity and ingenuity. The solution for water crises is as unassuming as a pit filled with rocks of varying sizes, but its impact is nothing short of extraordinary. By capturing rainwater before it can escape as runoff and guiding it back into the earth, these recharge structures address both water scarcity and ecological degradation, redefining how groundwater is recharged.

Revived by JalTara, this once-dry water body in Ahilyanagar is now a sustainable water resource

Tackling Drought and Floods

What sets JalTara apart is its dual defense mechanism. The recharge structures prove invaluable in both extremes – dry spells and monsoons. During droughts, they act as reservoirs, replenishing depleted groundwater reserves for irrigation and household needs. When rains pour, these structures minimise soil erosion by controlling runoff and safeguarding fertile topsoil essential for agriculture.

Adaptable to diverse terrains, JalTara’s design is efficient, economical, and scalable. Its implementation requires minimal machinery and resources, making it a practical solution for rural communities across India. By addressing two critical challenges – drought and flooding – JalTara is not just a water conservation strategy but a lifeline for sustainable agriculture and rural resilience.

From Local Success to National Scale

What began in 2021 with 1,400 recharge structures in four villages has expanded exponentially. Over 60,000 recharge structures have been implemented, benefiting more than 140 villages. In some areas, groundwater levels have risen by 3 to 5 metres, breathing life into farmlands once barren. Today, crops flourish year-round, securing stable livelihoods for countless farmers. JalTara operates across states like Karnataka, Maharashtra, Telangana, Haryana, and Andhra Pradesh. With ambitious plans to recharge 15 trillion litres of groundwater annually across 1,00,000 villages in the next five years, JalTara is poised to address India’s groundwater crisis on an unprecedented scale.

The impact of JalTara is measurable and transformative:

• 14 ft. increase in water table levels (March 2021 – March 2022)

• 42% growth in crop yields

• 120% surge in farmer incomes

• 100% reduction in crop spoilage

• 58% rise in land usage during Rabi season

• 88% increase in labour during Rabi season

Additionally, the initiative has nurtured the environment by planting over 1,00,000 trees, covering 2,01,200 acres with greenery and enhancing biodiversity. Improving both the environment and the livelihoods of countless farming families.

Empowering Communities

Another factor that sets JalTara apart is its emphasis on community involvement. Villagers actively participate in the planning and implementation of water conservation measures, gaining the skills and knowledge to sustain these efforts independently. This grassroots approach ensures sustainability and self-reliance, leaving a lasting legacy of resilience. The ripple effects are profound, touching health, nutrition, and economic stability.

Dynamic CSR collaborations

Milestones Accomplished:

• OVBI: 25,000 Structures in Jalna, Maharashtra

• SGF: 10,500 Structures in Jalna, Maharashtra

• Safe Shop: 1,000 Structures in Jalna, Maharashtra

• Tata Hitachi: 500 Structures in Latur, Maharashtra

• Wipro: 500 Structures in Tumkur, Maharashtra

In the Pipeline:

• Ashirvad Pipes Pvt Ltd: 4,000 Structures in Maharashtra and Karnataka

• Syngenta: 500 Structures in Latur, Maharashtra

Upcoming Initiative:

• Praj Industries: 500 Structures in Latur, Maharashtra

Recognising JalTara’s Excellence

The initiative’s impact was acknowledged on June 21, 2024, when The Art of Living received the Best CSR Impact Award for JalTara at the NGI CSR Summit in Hyderabad.

A Vision for a Water-Positive Future

JalTara is more than a water conservation project in India – it’s a movement transforming rural India. By combining simplicity, science, and community collaboration; this initiative is creating ripples of change far beyond water. It’s about restoring livelihoods, reviving ecosystems, and rekindling hope in the heart of India. JalTara is the story of farmers reclaiming their destiny and communities building a resilient future. As The Art of Living Social Projects expands JalTara, every pit dug and every drop captured brings us closer to a future where water scarcity is a challenge of the past.

About The Art of Living Social Projects

The Art of Living Social Projects has resolved to create positive societal impact through transformative initiatives. With a focus on holistic development spanning socio-economic empowerment, the organisation strives to contribute to the well-being of individuals and communities alike.

Follow: www.instagram.com/artofliving.sp/

Like: www.facebook.com/artoflivingsocialprojects

Post: x.com/artofliving_sp

Message: www.linkedin.com/showcase/artofliving-sp

The launch took centre stage at myTrident’s stunning “SAMAY – Through the Ages” showcase at Bharat Tex 2025, a captivating exploration of home dcor’s evolution over time.

Neha Dhupia launches myTrident’s super luxury collection LUXEHOME from the house of myTrident at Bharat Tex

Designed for the new Indian consumer, the LUXEHOME collection is a symphony of timeless design, sustainability, and indulgent comfort. Every piece is crafted to elevate everyday living into an extraordinary experience. Featuring 600 TC 100% Cotton bedsheets, the 500 TC Egyptian Cotton Lyocell, the 300 TC Cotton Bamboo bedsheets, the Cotton Bamboo 600 GSM and the Turkish 800 GSM towels that provide spa-like indulgence. Each piece redefines home luxury, setting new standards for sophistication and sustainability.

Celebrating this milestone, Neha Gupta Bector, Chairperson, myTrident, shared, “Luxury is not just about aesthetics-it’s about how it feels, breathes, and transforms a space. With LUXEHOME, we have curated an experience that combines age-old craftsmanship with cutting-edge sustainability. Our focus is on building the best in the world and bringing it to India at an affordable price.”

Adding to the excitement, Neha Dhupia, who unveiled the collection, said: “My home is adorned with myTrident and LUXEHOME products and every time I look at the pieces I have collected, it brings a smile to my face as the quality, craftsmanship is unmatched. I’m honoured to be a part of this journey.”

Alongside the luxury launch, myTrident’s “SAMAY – Through the Ages” showcase took audiences on an artistic journey through time, from historic artisanry to futuristic innovations. Standout collections journeyed through the Puratan Yug, Veer Yug, Poorv Aaduhnik Yug, and Unnati Yug. This journey culminated in the grand unveiling of the Spring Summer 25 collection, a celebration of contemporary design that harmonizes heritage, artistry, and innovation.

Among the standout collections is the Prakriti collection, deeply inspired by Ayurvedic principles. It offers designs that harmonize the mind, body, and spirit by aligning with the doshas for a nurturing sleep experience. The Classic – Threads of India is a fresh take on the existing Sanskriti collection, featuring beautiful new Ajarak and Phulkari designs that are exuberant and crafted with a higher thread count. This collection pays homage to India’s cultural legacy, blending traditional artistry with everyday functionality. Following the massive success of the Shivan and Narresh collection, the duo unites with myTrident to bring the Spring-Summer 2025 colours and palette to your doorstep. The Nectarsoft Italian Retreat collection draws inspiration from the elegance of Italy, with baroque patterns and Tuscan palettes that bring Venetian sophistication to modern bedrooms. The Home Essential – Vasant Collection, the brightest of them all, captures the vibrant essence of spring and festivals across India, weaving intricate patterns that evoke ancient harvest tales and the warmth of togetherness.

With this grand unveiling at Bharat Tex 2025, myTrident continues to lead the way in luxury, sustainability, and innovation. As the brand steps into the high-end segment with LUXEHOME, it cements its place as a global pioneer, redefining luxury living for the modern world.

About myTrident

myTrident is Trident Group’s flagship brand specializing in luxurious & premium home furnishings. The company caters to all segments across luxury, premium to everyday. From designs, innovation and sustainability, the brand has been setting benchmarks in the home textile industry. With a sharp focus on customer demands, myTrident offers a range of exquisite products including bed sheets, towels, luxury rugs, bathrobes and much more. Each item is crafted with precision and attention to detail, to offer customers an unparalleled sense of comfort, style, and elegance. myTrident products can be found across all leading hotels of the country. The brand also offers an easy online shopping experience at www.mytrident.com.