L&T Finance Ltd. (LTF), one of the leading retail financiers in the country, has introduced its latest TV commercial (TVC), ‘Just Zoom Two-wheeler Loans, featuring its brand ambassador, Jasprit Bumrah. The campaign tagline ‘Bumrah Ki Speed Par, cleverly draws parallels between Bumrah’s speed and precision with LTF’s swift and seamless Two-wheeler financing.

The TVC highlights the key features of LTFs Two-wheeler Loans namely instant approval, maximum loan eligibility, and competitive EMI

The TVC was strategically launched during the ongoing Asia Cup 2025 for maximum impact and reach. L&T Finance is the Associate Sponsor for the Asia Cup 2025 on Sony TV Broadcast Network across 13 channels. The TVC highlights the key features of LTFs Two-wheeler Loans – instant approval, maximum loan eligibility, and a competitive EMI starting at Rs. 2,199 per lakh. This speed of underwriting is driven by LTF’s proprietary Artificial Intelligence/Machine Learning three-dimensional credit risk assessment engine, ‘Project Cyclops, which assesses creditworthiness in real-time to deliver on the promise of instant approvals and a seamless customer experience.

The TVC is set in a two-wheeler showroom where a customer expresses doubt about the speed of the loan process. The narrative cleverly contrasts the customers loan journey with a live cricket match featuring Jasprit Bumrah on a screen. As Bumrah begins his powerful run-up and delivers the ball, the LTF representative completes the entire digital loan application in parallel – from document upload to final approval. The loan approval matches with the climactic moment Bumrah dismisses the batsman, visually reinforcing the campaign’s promise of speed and efficiency to life.

Speaking on the occasion, Mr. Sudipta Roy, Managing Director & CEO at LTF, said, “Two-wheeler is a cornerstone of mobility and economic independence for countless individuals and families across the nation. For many, it is not just a key enabler for commerce and connectivity, but also their entry into the formal credit system. As a critical first-stage loan product, it represents a crucial step in their financial journey. By simplifying and accelerating the financing process, we are ensuring that the aspirations of a dynamic, on-the-move India are met with the speed, precision, and reliability they deserve. Our TVC with Jasprit Bumrah brings this commitment to life.”

Ms. Kavita Jagtiani, Chief Marketing Officer at LTF, said, “Our vision for this film was clear: sharp, direct, and maximum impact. It is a reflection of our Two-wheeler loan proposition itself. We strategically leveraged Bumrah’s image to showcase our commitment to delivering a swift loan process, ensuring our customers that their wait time will be as short and decisive as his run-up to the crease. Over and above this, we are also using artificial intelligence to create exciting and highly personalized customer experiences at every touchpoint with Bumrah.”

An Integrated Marketing Campaign (IMC) leveraging a mix of media buyouts for increased exposure and resonance will be launched across 13 cities – Ahmedabad, Bangalore, Bhubaneshwar, Chennai, Coimbatore, Cuttack, Hyderabad, Kolkata, Lucknow, Patna, Pune, Varanasi, and Guwahati. This includes outdoors with hoardings, airport branding in Mumbai, ads in in-flight magazines, metro branding, WhatsApp Bot for Two-wheeler, and ads for user engagement on social media. The Company will also launch an AI-powered ‘Bowl like Bumrah’ contest. Users can match Bumrahs bowling style and speed for a chance to win exciting prizes. In addition, the Company is conducting several initiatives like Bumrah signed gloves for consumer promotion and influencer campaign. The TV commercial will be aired on Sony Sports (English, Hindi, Tamil, and Malayalam), Sony PIX, Sony Max, and Sony Wah TV. This includes their respective HD channels.

To watch the TV commercial, click below: www.youtu.be/kQ5TCK1GNFQ

About L&T Finance Ltd. (LTF)
L&T Finance Ltd. (LTF) ( www.LTFINANCE.com ) formerly known as L&T Finance Holdings Ltd., (LTFH) is a leading Non-Banking Financial Company (NBFC), offering a range of financial products and services. Headquartered in Mumbai, the Company has been rated ‘AAA’ – the highest credit rating for NBFCs – by four leading rating agencies. It has also received leadership scores and ratings by global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The Company has been certified as a Great Place To Work and has also won many prestigious awards for its flagship CSR project – “Digital Sakhi”- which focuses on womens empowerment and digital and financial inclusion. Under Right to Win, being in the ‘right businesses’ has helped the Company become one of the leading financiers in key Retail products. The Company is focused on creating a top-class, digitally enabled, Retail finance company as part of the Lakshya 2026 plan. The goal is to move the emphasis from product focus to customer focus and establish a robust Retail portfolio with quality assets, thus creating a Fintech@Scale while keeping ESG at the core. Fintech@Scale is one of the pillars of the Company’s strategic roadmap – Lakshya 2026. The Company has over 2.6 Crore customer database, which is being leveraged to cross-sell, up-sell, and identify new customers.

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Malabar Gold & Diamonds, the Responsible Jeweller, and the worlds fifth largest jewellery chain, has opened two new showrooms in Birmingham and Southall, expanding the brands presence in the UK. The Birmingham showroom is spread over 5,700 sq. ft. and is the brand’s largest outlet in the UK. Kareena Kapoor Khan, the famous Bollywood star and Brand Ambassador of Malabar Gold & Diamonds, inaugurated the new showrooms that are designed to offer customers a world-class shopping experience with an exquisite collection of jewellery across diverse designs and styles. This launch marks another step in the brand’s commitment to expanding its footprint in the international market, while delivering exceptional craftsmanship and service.

Bollywood star Kareena Kapoor Khan inaugurated two new showrooms in UK

In her inaugural speech, Kareena Kapoor Khan said that Malabar Gold & Diamonds, one of the worlds largest and most trusted jewellery groups, is like family to her and she has a long-standing relationship with the company.

Malabar Gold & Diamonds currently operate in Birmingham, Leicester, Southall, and Green Street (London) in the UK.

The opening ceremony of the Birmingham showroom was attended by the Lord Mayor of Birmingham, Councillor Zafar Iqbal MBE, the Indian Consul General in Birmingham, Dr. Venkitachalam Murugan, senior directors and management team members of Malabar Gold & Diamonds, community leaders, and customers.

The opening ceremony of the Southall showroom was attended by Ealing Mayor Councillor Anthony Kelly, Ealing Southall MP Deirdre Costigan, Malabar Gold & Diamonds senior directors, management team members, community leaders, and customers.

In a statement marking the auspicious occasion, MP Ahammad, Chairman of Malabar Group, stated, “The authorities in the UK are providing great support and cooperation to business ventures from South Asian countries. I am very happy and proud of that. In addition to the existing 4 showrooms in the UK, there is a plan to open more showrooms. This will further strengthen the brand’s presence in the UK and further fuel our mission to become the most loved jewellery brand in the international market. We would like to thank all the customers, investors, and team members who have placed their trust in the company.“

As Malabar Gold & Diamonds’ flagship showrooms in the UK, the new showrooms in Birmingham and Southall have been designed to provide a flawless shopping experience to the customer. The new showrooms offer a wide range of over 30,000 designs of 18-carat and 22-carat gold, diamond, and precious stone jewellery. It also offers an exclusive bridal collection for wedding purchases and the ability to customize jewelry to customers’ liking.

As part of its expansion in the UK, plans are underway to open a new showroom in Manchester and a third showroom in London. In addition, the company is planning to expand its operations to Ireland and France soon. Malabar Gold & Diamonds currently has over 400 showrooms in 13 countries. The company spends 5 percent of its profits on various social service activities.

About Malabar Gold & Diamonds

Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of USD $7.36 billion, the company is currently the 5th largest jewellery retailer globally and the 19th ranked brand in Deloitte’s Luxury Goods World Ranking. They have a strong retail network of over 400 showrooms spread across 13 countries, in addition to multiple offices, design centers, wholesale units, and factories spread across India, the Middle East, the Far East, the USA, the UK, Canada & Australia. Malabar Gold & Diamonds also features an online showroom, www.malabargoldandiamonds.com, providing customers with the opportunity to purchase their favourite jewellery at any time and on any day from the comfort of their homes.

ESG (Environmental, Social & Governance) and CSR have been the primary commitments of the group since its inception. The key focus areas of the Malabar Group are Health, Housing, Hunger Free World, Education, Environment, and Women Empowerment, integrating the principles of responsibility and sustainability into its core business.

Jeep India has made history this Ganeshotsav with its unique initiative Trail of Faith, which has been officially recognised by the Asia Book of Records and the India Book of Records for the Largest Digital Collection of Ganpati Wishes wrapped on a vehicle.

Jeep India Carves a Record Path

Launched on 27 August 2025, the campaign invited devotees across the country to submit prayers digitally via QR codes, Jeep India’s website, dealerships, CRM touchpoints, and community platforms. Each wish was printed onto a specially designed wrap on a Jeep Wrangler, turning it into a moving tribute to Lord Ganesha.

Within the first week, the initiative received over 110,000 wishes, and by Visarjan, the total had crossed 1,96,847 lakhs nationwide. In a symbolic and historic moment on 6 September 2025, the Jeep Wrangler -adorned with thousands of prayers-pulled the revered Khetwadi Cha Raja idol, becoming Bappa’s ‘vaahan’ for the day.

Kumar Priyesh: Business Head & Director, Automotive Brands, Stellantis India said, “Trail of Faith digitised the collective prayers of devotees and gave them physical form on the Jeep Wrangler. To see this faith move alongside Bappa himself was truly historic.”

Sunil Kumaran, CEO, BIG FM, added “BIG FM is delighted to have played a role in an initiative that seamlessly fused tradition with technology, creating a truly unique celebration of faith for millions.“

Earlier this year, the International Cricket Council (ICC) announced a landmark 3-year partnership with Unilever’s Personal Care business, making Rexona the official global sponsor for the ICC Women’s Cricket World Cup 2025 and for all ICC Women’s Cricket events through to 2027., As excitement builds for the upcoming tournament, Rexona brought the celebrations home to India with the appearance of the ICC Women’s Cricket World Cup 2025 trophy in Bengaluru.

Rexona champions women’s cricket with ICC WCC Trophy in Bangalore, with Vipul Mathur, Executive Director & Head of Personal Care, HUL and Nitin Agarwal, CMO-Unilever International

In a moment charged with anticipation, cricketing stalwarts Mithali Raj and former wicketkeeper turned TV presenter Dinesh Karthik revealed the dazzling ICC Women’s Cricket World Cup 2025 trophy, igniting excitement for a tournament that celebrates resilience, confidence, and the unstoppable power of women’s cricket- an inspiration to dream bigger, break barriers, and change the world.

The afternoon also featured a thought-provoking panel discussion on the growing landscape of women’s cricket in India with Mithali Raj, Dinesh Karthik, and Vipul Mathur, Executive Director, Personal Care, Hindustan Unilever Limited moderated by the effervescent Mayanti Langer. The conversation explored how women’s cricket has become a catalyst for aspiration and Rexona ‘s efforts in building the sport in a big way in the country.

The event also marked the launch of Rexona’s Limited-Edition Glass roll-on portfolio, exclusively curated to commemorate the ICC Women’s Cricket World Cup on home soil. The innovation reflects the brand’s promise of non-stop sweat and odor protection, powered by trending fragrances. Available in 3 different variants – Matcha and Vanilla, Sandalwood and Jojoba Oil, Lotus flower and Shea butter, the portfolio promises to deliver an elevated consumer experience.

Commenting on this partnership, Mr. Vipul Mathur, Executive Director & Head of Personal Care at Hindustan Unilever said, “Our partnership with ICC Women’s Cricket is a powerful platform to encourage millions of young women to participate in sport, break barriers and pursue their potential At Rexona, our mission is to enable women to move more by delivering superior sweat and odor protection, giving her the confidence to go all in.”

The unveiling in Bangalore captured the passion of a nation that lives and breathes cricket, while shining a spotlight on the bright future of the women’s game. Through its association with the ICC Women’s Cricket World Cup, Rexona extends this purpose to the pitch-supporting athletes and fans alike, and ensuring every stride, sprint, and swing is fueled by confidence.

About Rexona
Rexona, the world’s No.1 antiperspirant brand, has been trusted by millions for unstoppable protection against sweat and odor. With innovative formulations crafted for dynamic lifestyles, Rexona empowers people everywhere to move with confidence.

Refrens, a global leader in invoicing and accounting solutions, today announced the launch of its next-generation Embedded Invoicing & Accounting Suite, designed to help software platforms and digital marketplaces automate billing, revenue recognition, and compliance. The new solution reduces back-office overheads by up to 90%, enabling businesses to scale faster and focus on growth.

L to R: Naman Sarawagi, Co-founder, CEO, Refrens and Mohit Jain, Co-founder and CTO, Refrens

According to industry forecasts, the global embedded finance market is projected to exceed $580 billion by 2030, with invoicing and accounting automation playing a pivotal role in driving adoption and differentiation for digital platforms.

Mr. Naman Sarawagi, Co-founder of Refrens, said, “Today’s digital platforms demand more than payments – they need complete context-aware financial workflows. With our embedded invoicing and accounting suite, we enable platforms to deliver this seamlessly at scale. The Refrens solution stands out in a competitive market through its developer-first integration, robust global compliance framework, and scalable architecture capable of handling complex, high-volume transactions.”

“Embedded invoicing and accounting are real game-changers for digital platforms,” said Naman Sarawagi, Co-founder of Refrens. He further added that the Refrens solution seamlessly integrates into existing business systems, allowing companies to deliver a unified experience to their users without diverting resources to build complex financial workflows in-house.

One of the early adopters of Refrens’ embedded suite is AiSensy, India’s leading WhatsApp marketing and engagement platform. By embedding Refrens’ invoicing and accounting technology, AiSensy has automated billing, onboarding, and payment tracking for its rapidly growing reseller network – reducing invoicing time by 90%, minimizing errors, and enhancing efficiency.

“Embedding Refrens Billing & Accounting suite into our platform has transformed the way our resellers operate,” said Gautam Rajesh Shelley, Co-founder & CEO of AiSensy. “Features such as Instant Invoice Generation, Payment Gateway Integration, Real-Time Revenue Recognition, and Automated Reconciliation have enabled our resellers to deliver faster, more reliable service to their clients and scale their businesses with confidence.”

Refrens Embedded Suite is not limited to reseller networks but it is built to empower a wide variety of businesses, including Online Marketplaces, Franchise Chains, SaaS Products, Freelancer & Agency Management Platforms.

About Refrens
Refrens is a leading accounting and business operations system that helps over 150,000 businesses across 170+ countries manage invoicing, accounting, payments, compliance, taxes, inventory, expenses, sales, vendors, and more.

The company has attracted investment from some of Indias most prominent technology leaders, including Anupam Mittal, founder of Shaadi.com and Shark Tank India judge, Vijay Shekhar Sharma of PayTM, Kunal Shah of CRED, Akash Sinha of Cashfree Payments, and Dinesh Agarwal, founder and CEO of IndiaMART, among others.

About AiSensy
AiSensy is India’s leading WhatsApp marketing and engagement platform, trusted by over 100,000 businesses across 57 countries. As an official WhatsApp Business Solutions Partner, AiSensy empowers brands to acquire, engage, and support customers at scale through AI-powered chatbots, campaign automation, and integrated CRM tools. Meta has recognized the company as the Emerging Partner of the Year 2023 and CTWA Partner of the Year 2024.