VELS Institute of Science, Technology & Advanced Studies (VISTAS), one of the best deemed university in Chennai successfully hosted its much-anticipated HR Conclave 2025, organized by the university’s Career Advancement Cell, under the theme “Campus to Corporate: Preparing the Next Generation Workforce“. The conclave served as a dynamic Industry-Academia platform to bring together academia and industry, fostering meaningful engagement among more than 180 HR professionals, industry experts, faculty members, and students, facilitating strategic knowledge exchange.

Dr. Preethaa Ganesh, Vice President of the VELS Group of Institutions, inaugurates the VELS HR Conclave 2025

The event was inaugurated by Dr. Preethaa Ganesh, Vice President of the VELS Group of institutions, who underscored the importance of future-ready education, industry-aligned curriculum and employability skills for today’s students. She highlighted the university’s commitment to nurturing adaptive leaders with corporate expectations and technological advancements.

One of the major highlights of the conclave was a thought-provoking panel discussion on skill development moderated by Mr. Charles Godwin from Zoho Corporation. The panel featured HR leaders from prominent companies including TCS, Schwing Stetter, HCL GUVI, and Renault Nissan. The discussions revolved around the critical role of skill development in areas such as artificial intelligence, automation, Six Sigma, and data-driven technologies to enhance workforce readiness.

Panelists also introduced the ‘VIBE‘ concept Vision, Integrity, Belief, and Execution as a strategic framework to bridge the campus-corporate gap. Discussions also focused on how Gen Z career expectations are reshaping corporate mentorship programs and driving organisations to become more responsive and learner centric.

The HR Conclave has led to several impactful outcomes. In the 2024 edition, more than 50 leading companies actively engaged with the university, resulting in over 10 Memorandums of Understanding (MoUs) for student placements, internships, and collaborative training programs. Notably, VISTAS also established an international partnership with the Government of Penang, Malaysia, enabling student and faculty exchange programs.

Over 100 students from Vels University secured placements in top multinational corporations, supported by the university’s dedicated efforts to provide specialized industrial training programs in engineering and other technical education.

About VELS University
Vels Institute of Science, Technology and Advanced Studies (VISTAS), Chennai, is a proud member of the prestigious Vels Group of Institutions and was conferred University status by the Ministry of Human Resource Development (MHRD), Government of India. Supported by the VAELS Trust, the university is committed to transforming individuals into versatile professionals and responsible citizens by nurturing the right blend of Knowledge, Skills, and Attitude (KSA) and instilling a passion for contributing to national development.

Established as a Deemed-to-be University in 2008, VISTAS offers over 100+ undergraduate, postgraduate, and Ph.D. programs across diverse disciplines, including Medicine, Engineering, Nursing, Allied Health Sciences, Pharmacy, Commerce, Law, Mass Communication, Maritime Studies, Education, Physiotherapy, Computer Science, Basic Sciences, and Life Sciences. All programs are recognized by UGC, AICTE, NMC, INC, PCI, BCI, DGS, and NCTE.

With a vibrant academic community of over 15,000 students and more than 700 experienced faculty members, VISTAS is a NAAC A++ accredited deemed-to-be university offering 11 NBA-accredited programs. It also holds UGC 12(B) status and is ranked in the 101-150 band of the NIRF 2024 Rankings. Notably, the School of Pharmaceutical Sciences is ranked 64th nationwide. Vels University is widely recognized for its strong placement record and industry-relevant curriculum.

Admissions for the 2025 academic year are now open. Explore our UG, PG, and Ph.D programs in Engineering, Health Sciences, Pharmacy, Law, and more – Apply Now to VELS University and take the next step toward a future-ready career.

Homeland Group, a renowned name in North India’s real estate industry, has added two major accolades to its growing list of achievements, with honours received at both the IMAGES Shopping Centre Awards (ISCA) 2025 and the Golden Brick Awards 2025 held in Dubai.

In a significant industry recognition, CP67 Mall, Mohali, was awarded the title of “Most Admired Shopping Centre of the Year – Marketing & Promotions” at the IMAGES Shopping Centre Award 2025. The award acknowledges the mall’s innovative marketing strategies, immersive brand campaigns, and its growing role as a lifestyle and retail landmark in Punjab.

Homeland Group Bags Prestigious Real Estate Awards for CP67 and Homeland Regalia

Simultaneously, Homeland Group earned twin honours at the 7th edition of the Golden Brick Awards, a platform that honors industry professionals, bodies, groups and entities for their outstanding contributions to the Real Estate & Infrastructure Sector in India. The developer was recognised in two key categories: Retail Project of the Year – Commercial (Regional) for CP67 Mall, and Luxury Project of the Year (Regional) for its premium residential project, Homeland Regalia.

Umang Jindal, CEO, Homeland Group, said, “These recognitions reflect our commitment to crafting developments that are not just visually impressive, but deeply rooted in functionality, community engagement, and long-term value creation. CP67 has redefined retail experiences in the region through its curated tenant mix and immersive programming, while Regalia showcases our vision for aspirational, future-ready living. Winning these accolades reinforces our belief that regional developments can set global benchmarks when driven by thoughtful design and execution.”

These accolades underline Homeland Group’s growing influence across both retail and luxury housing segments in North India. With a consistent focus on design excellence, strategic location, and customer experience, Homeland Group continues to be a key contributor to Punjab’s evolving real estate landscape.

Axis Max Life Insurance Limited. (“Axis Max Life” / “Company”), formerly known as Max Life Insurance Company Limited, announced the launch of the Axis Max Life mobile app that is designed to simplify life insurance management and enhance overall customer experience. The app also introduces a wellness benefit that promotes holistic wellness. It is available for both Android and iOS devices.

Axis Max Life’s new app combines seamless policy management with wellness benefits like 24×7 health support, fitness tracking, and AI-powered assistance

This new app extends Axis Max Life’s digital offerings, creating a one-stop experience that enhances customer convenience and engagement.

It delivers an enhanced customer experience through several key features. Users can easily raise service requests with real-time tracking updates for efficient policy administration. It offers multiple payment methods, customizable reminders, and personalized notifications for secured premium payments; provides instant access to policy documents and detailed fund performance monitoring; and enables seamless online purchases of new policies, including document uploads, premium calculations, and application status tracking directly within the app.

The app also introduces a Wellness Benefit, offering complimentary health assessments, annual check-ups, 24×7 health support, and personalized wellness plans. Customers can track steps, monitor vitals, participate in fitness challenges, and enjoy discounts on doctor consultations, medicines, and lab tests.

The Axis Max Life App further differentiates itself with advanced AI integrations that enhance overall customer support and experience. It has Mili Chat Bot, which delivers swift, accurate responses to general policy-related inquiries as well as a specialized Wellness Bot offering personalized assistance for health and wellness queries, monitoring health concerns, suggesting remedies, and facilitating timely follow-ups to ensure continuous care.

The app also has customer-friendly features such as AI-powered voice search and a rich video content library to make life insurance-related queries easier to navigate and understand.

Manu Lavanya, Senior Director & Chief Operations Officer at Axis Max Life, said, “At Axis Max Life Insurance, our customer focus drives everything we do, from delivering consistent growth and value to building smarter, more human experiences. The Axis Max Life App marks a bold step in this journey, integrating policy services with wellness benefits for a seamless, holistic experience. Backed by AI, intelligent nudges, and customer empowerment through Do-It-Yourself (DIY) journeys, we’re deepening engagement and redefining life insurance as a partner in protection, care, and everyday value. As customer awareness and expectations rise, we are committed to leveraging Gen AI and customer data analytics to proactively meet their evolving needs.“

About Axis Max Life Insurance Limited (https://www.axismaxlife.com)

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a Joint Venture between Max Financial Services Limited (“MFSL”) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2024-25, Axis Max Life has achieved a gross written premium of INR 33,223 Cr.

For more information, please visit: https://www.axismaxlife.com

India’s love affair with rummy has been a long, intense one. From the festive living room tables to the glowing mobile screens, the classic card game has undergone several significant changes. In today’s tech-driven era, the online skill-based iterations of rummy are thriving, amassing tens of millions of loyal users. But what makes rummy so alluring to India

Tez Rummy

Read on to know which intertwined forces explain why rummy continues to rule Indian hearts:

Heritage, Festivals & the Comfort of Familiar Cards
Long before smartphones, rummy was a festival staple, played during Diwali nights, harvest celebrations, and wedding downtime. The rules are simple and strategic enough, making it a rare multi-generational pastime. Mobile versions merely digitized an old ritual. As the popularity of online rummy platforms surged, many praised the familiar gameplay that came with modern twists.

Enhanced Accessibility
India is home to over 50 million online rummy enthusiasts, a majority of whom play daily. Low-cost data and smartphones mean fans are never more than a tap away from a Points, Pool or Deals table. Commuters squeeze in quick rummy games during metro rides; night owls enter long-format leagues; and rural users, whose smartphone adoption has risen dramatically over the last decade, log in from villages once cut off from digital entertainment. In a time-strapped society, rummy’s bite-sized game loops dovetail perfectly with modern schedules.

Online rummy platforms like Tez Rummy, which recently adopted an India-first approach, transforming from its .com domain to ‘.in’ domain, are revolutionizing how Indians experience rummy online. With intuitive design, instant withdrawals and real-player matchups, Tez Rummy is setting new benchmarks in the online skill-based gaming space.

Real Skills, Real Rewards
Real money gaming has transformed a parlour game into an esports-like spectacle. The nominal entry fees and substantial prize pools ensure that users are fairly rewarded for their rummy skills. The excitement spills outside apps: several celebrities acknowledge the allure of rummy and leverage their fan base to promote online skill-based gaming. As a result, rummy now inherits the aspirational glamour once reserved for cricket leagues and quiz shows.

Conclusion
Rummy thrives in India because it sits at the crossroads of tradition and technology, legality and livelihood, community and competition. A game once shuffled under mango trees now reaches crores through 5G towers, yet its essence – skillful sequencing, tactical foresight – remains intact. As tournaments scale toward million-player marathons and the online skill-based gaming economy continues to grow, one truth endures: Indians love games that combine mental dexterity with the cccwarmth of familiarity. Rummy deals both, hand after winning hand.

In the competitive world of fast-moving consumer goods (FMCG), where brand loyalty is hard-won and easily lost, tangible promotions remain one of the most powerful tools for meaningful consumer engagement. At the forefront of this evolving strategy is iBox Promotions, which has helped brands reach over 23 crore households across India through thoughtfully designed promotional campaigns, not just with products, but with moments of joy.

With its blend of innovation, scale, and heart, iBox Promotions is not just delivering smiles; its shaping the future of brand-consumer relationships in India

iBox Promotions is redefining what it means to be a promotional gifting partner. Unlike traditional vendors, iBox Promotions brings together strategic thinking, global compliance, and consumer insight to design product campaigns that do more than just attract attention; they build emotional connections.

Ankit Sanghavi and Pramila Chandanshive, the dynamic co-founders of iBox Promotions, drive every project with a sharp sense of strategy, bold creativity and hands-on execution. Their leadership turns each campaign into a compelling story that connects and delivers.

With a deep understanding of brands and audiences alike, they craft experiences that don’t just grab attention but leave a lasting impression.

“Promotions must go beyond visibility,” says Ankit. “They must create delight. That’s what consumers remember and return to.”

This approach has earned iBox Promotions the trust of some of the world’s most respected FMCG brands, including Kellogg’s and Pringles, brands known for their rigorous global standards. Working with them means adhering to the highest levels of safety, compliance and packaging protocols, benchmarks that only a few brand activation agencies in India can meet.

On the domestic front, their reputation continues to rise. They are an approved promotional agency for conglomerates like ITC, TATA, Zydus Wellness, etc, and were recently honoured for being ‘The Most Preferred Promotional Partner’ by ITC. Notably, the only brand activation agency invited to their annual vendors meet last year.

But the real magic lies in how these products resonate with consumers.

“Whether it’s a collectable toy that excites a child or a high-utility item that becomes part of someone’s daily routine, a well-planned ‘premia’ creates a moment of unexpected happiness,” explains Bhavin Thakkar, Founder of iBox Promotions. “That moment transforms a transaction into a relationship.”

These moments drive deeper brand recall and loyalty. Unlike conventional advertising, which can be easily forgotten, a physical product stays, is used repeatedly, shared within households, and is often associated with a positive emotion. Over time, this turns promotional marketing into a brand ritual, encouraging repeat purchases and stronger affinity.

Behind each campaign is deep research into regional preferences, household dynamics, and evolving consumer expectations. The team ensures that every product aligns with the brand’s promise and the consumer’s lifestyle, whether in metros or Tier 3 towns.

As FMCG marketers face increasing pressure to deliver results while staying meaningful, tangible promotions are being reimagined – not as a tactical add-on, but as a core strategy for engagement. And iBox Promotions is emerging as a trusted partner in this transformation.

“Our job is to create experiences that make people smile and make them feel valued,” says Bhavin. “In a crowded market, that emotional connection is what keeps a brand alive in the hearts of its customers.”

With its blend of innovation, scale, and heart, iBox Promotions is not just delivering smiles; its shaping the future of brand-consumer relationships in India.

About iBox Promotions
A team of innovative engineers and creative designers united by a passion for crafting impactful marketing solutions and premium products. With years of experience across diverse industries, the team has become a trusted partner for leading brands, delivering 360-degree marketing strategies that go beyond the ordinary. Their approach focuses not just on campaigns but on building genuine connections between clients and their customers, transforming ideas into lasting brand experiences.

For more details, visit: www.iboxpromos.com