Recording artist, inventor, and digital publishing innovator Eylsia Nicolas has pre‑released her biography Not Like Anyone Else as part of her BookKards pilot in India, with Meta India advising her on the budget structure for the test rollout. Early engagement with the interactive book format has been strong, but audience data shows an even more dramatic surge in demand for her music.

Eylsia Nicolas and BookKards

Over recent months, Eylsia’s content has generated more than 250 million views across India and the Philippines, including over 100 million views on a single post in India. At the same time, the country version of her song “Never Stop Loving You” – originally recorded in Hindi for India – has held the #1 global position on the Groover Singer‑Songwriter charts for consecutive weeks.

“I believe people are ready for a new kind of book – something adaptive, personal, and alive,” Eylsia said. “The early response to my biography means a lot to me, but the numbers also showed how deeply people connect with music. I’m grateful for that and inspired to create more.”

Eylsia, who suffered lung and vocal‑cord damage before developing patented technology that helped her regain her original voice, is now building books that adjust in real time to each reader’s level, language, and cognitive style.

“I believe the future of reading will be dynamic,” she said. “My hope is that this technology can help more people – especially children with special needs – rediscover a love for books.”

On the role of AI in creative work, she emphasized human direction and adaptation.

“I believe AI is simply another tool,” she said. “What matters is how people use it. I hope our schools and institutions evolve quickly so everyone can benefit from the opportunities ahead.”

Before her music career, Eylsia was the youngest winner of the Irish Open at age 14 and later competed at the US Open and Wimbledon before injury redirected her path.

“I’ve had to adapt many times,” she said. “I believe people deserve support and guidance so their fears can lead to growth and a brighter future.”
 

Follow Eylsia Nicolas:

Instagram: www.instagram.com/lisaeylsia

TikTok: tiktok.com/@lisaeylsia

Facebook: facebook.com/eylsianicolas

YouTube:www.youtube.com/@eylsia

www.youtube.com/watch?v=5DT8K5I2ucc

www.instagram.com/p/DVr5GxtDhB4/
 

About BookKards

BookKards is a patented digital publishing format that combines micro‑payments, short‑form storytelling, and future AI‑adaptive content. Designed for mobile‑first audiences, BookKards enables creators to publish emotional, shareable stories and earn revenue directly from fans.
 

About Eylsia
Eylsia (Lisa Pamintuan) is a Filipina-American singer-songwriter, inventor, entrepreneur, and former international tennis competitor known for innovations in music distribution technology, luxury fashion through Nicolas of Palm Beach, and emerging publishing technology through WorldIPI. Her music has generated more than 200 million global views in 2026, while her portfolio of intellectual property includes innovations spanning spatial audio technology, medical technology, textiles, telecommunications, and consumer product design.
 

About WORLDIPI.COM LLC

Intellectual Properties International Holdings, WORLDIPI.COM LLC, is a worldwide leader in intellectual property. It represents the intellectual properties and technologies of Donald Spector, who has been called one of the world’s most prolific inventors. The company has hundreds of US and foreign patents in medicine, entertainment, communications, technology and consumer products. Mr. Spector has opened up several billion-dollar industries.

The principals of World IPI created the first hydraulic exerciser; the first hyperbaric chamber for seeds and the first ball that lit up at night. Bristol-Myers Squibb set up a separate division for Spector’s patents including the first electronic air freshener, the Aroma Disc System.
 

Spector’s patents range from the first known app for location-based advertising; the first known patents for a cyber translation system; patents that predate the wearable biosensor market, as well as hundreds of other patents and technologies.

An increasingly confident India First mindset is beginning to shape how students approach technology, startups, and global innovation platforms, and that shift is becoming increasingly visible at Galgotias University.

Students from the university are currently representing India at the Global EDVentures Startup Competition in Hong Kong, carrying ideas, products, and ventures that originated inside classrooms, labs, maker spaces, hostels, and collaborative student communities at Galgotias University. Their participation comes amid an incredible wave of student-led achievements emerging from the university ecosystem over the past year, including 18 winners at the global Apple Swift Student Challenge, the launch of 37 live applications on Apple’s iOS ecosystem, and growing engagement with international startup conversations connected to organisations such as Y Combinator.

India First Ambition and National Pride Drive Galgotias University Students onto Global Innovation Platforms

The university’s growing startup ecosystem has also begun translating into tangible market confidence. One of the student-led ventures emerging from the Galgotias ecosystem, Cybergenix, recently secured INR 3 crore in funding. A striking aspect of the story is that one of the co-founders of the startup is just 18 years old, reflecting how early exposure to innovation, mentorship, experimentation, and startup culture is beginning to shape a new generation of young Indian founders far earlier than traditionally expected.

Seen across a single year, these developments begin to reveal how quickly the innovation culture at Galgotias University is evolving, with students increasingly approaching university life as builders, founders, creators, and product thinkers operating with global ambition.

The scale and consistency of success at the Apple Swift Student Challenge offers one of the clearest indicators of the ecosystem now taking shape at Galgotias University. After producing 10 winners in 2025, the university saw that number rise to 18 winners in 2026, suggesting that mentorship, peer learning, experimentation, product thinking, collaborative problem-solving, and technical confidence are beginning to spread organically across the student community.

The momentum is also becoming increasingly visible across the wider campus ecosystem and is no longer confined to one department or one select batch, with students from engineering, artificial intelligence, design, management, and interdisciplinary programmes collaborating to build applications, AI-driven products, startup ventures, and technology solutions connected to healthcare, accessibility, productivity, education, immersive learning, and digital communities. Across Galgotias University, building products, experimenting with ideas, and attempting ambitious work is steadily becoming part of everyday student culture instead of being limited to a handful of prodigious individuals.

More than 135 startups have already emerged from the broader innovation ecosystem at Galgotias University, supported through incubation, mentorship, prototyping support, industry exposure, and the INR 10 crore Galgotias Innovation Fund. The university has simultaneously expanded its technology ecosystem through specialised labs and Centres of Excellence built with organisations including Apple, Intel, Cisco, NVIDIA, Salesforce, Tata Technologies, and Capgemini, alongside high performance computing infrastructure powered by NVIDIA DGX H200 systems.

Perhaps the most important transformation underway is psychological, with a visible shift beginning to emerge in the confidence, ambition, and self-belief with which students approach their university years. Increasingly, students at Galgotias University are treating the campus experience not simply as a pathway to a degree, but as an opportunity to build products, experiment with ideas, collaborate across disciplines, and attempt meaningful work much earlier in life while believing that globally relevant startups and technologies can emerge directly from Indian university campuses. Many now have role models within their own university ecosystem to look up to, including seniors who have built apps, secured international recognition, launched startups, raised funding, and represented India on global platforms, alongside mentors who continue to guide, challenge, support, and push them toward thinking beyond conventional academic pathways.

That confidence was visible during the recent visit of Ramana Ramanathan to Galgotias University, where he interacted with founders behind student-led ventures such as Project Tacto and Tekurious, both currently representing India at the Global EDVentures Startup Competition in Hong Kong. Mr. Ramanathan, widely regarded as one of the principal architects behind India’s modern innovation and entrepreneurship movement through the Atal Innovation Mission, appeared particularly struck by the seriousness, clarity, and execution-focused thinking demonstrated by the student teams. Discussions revolved around scalability, deployment challenges, user behaviour, product-market relevance, and real-world application instead of abstract ambition.

Speaking about the emerging ecosystem, Dr. Dhruv Galgotia, Chief Executive Officer of Galgotias University, said, “A new generation of young Indians is beginning to believe that they can build for the world directly from India. That confidence matters. At Galgotias University, we are witnessing students move beyond conventional academic boundaries and begin creating products, applications, startups, and technologies with global ambition while still inside the university ecosystem. What is encouraging is that these achievements are no longer isolated success stories. We are now seeing outcomes emerge repeatedly across domains and cohorts, which tells us that a larger culture of innovation, experimentation, ambition, and national confidence is steadily taking shape.”

At Galgotias University, momentum now appears to be compounding through visibility, peer influence, mentorship, experimentation, and repeated student success across platforms. One app launch encourages another student to experiment. One international competition changes how an entire cohort sees its own potential. One startup securing funding changes how young founders perceive risk and possibility.

That confidence is now becoming increasingly visible across the university ecosystem, where more students are beginning to believe that globally relevant products, companies, and technologies can emerge directly from Indian campuses.

Cosmo Foundation, the community outreach arm of Cosmo First, supported the International Symposium on World Fair Play Day 2026 on May 19 at the ISIC Institute of Rehabilitation Sciences, New Delhi. The symposium, attended by over six million people across the globe through a hybrid format, marked the global observance recognised by the United Nations and brought together sports leaders, educators, students, policy advocates and international stakeholders to reinforce the importance of ethics, inclusion and integrity in sports and society.

Ms Yamini Kumar Jaipuria championing the values of integrity, respect and inclusion through the global Fair Play movement, reinforcing the spirit of ethical and value-driven sport

The initiative also sought to advance Fair Play education across schools and universities with recommendations for integrating Fair Play into the National Education Policy (NEP 2020). Experts also discussed fostering international cooperation and encourage the integration of values such as respect, solidarity and ethical conduct into youth development and community programmes. Further, establishment of a National Fair Play Committee of India to coordinate Fair Play programmes, research, education, and policy advocacy was a key discussion.

The initiative was conceptualised with the support of Ms Yamini Kumar Jaipuria, Managing Trustee, Cosmo Foundation, who has been actively associated with international Fair Play initiatives. This was then organised in collaboration with the Dr. B.R. Ambedkar Sports Foundation and endorsed by the International Fair Play Committee (CIFP). The symposium marked one of the first large-scale World Fair Play Day celebrations in India and aimed to deepen India’s engagement with the global Fair Play movement while encouraging stronger collaboration among educational, sporting and social institutions.

In her special address, Ms Yamini Kumar Jaipuria, Managing Trustee Cosmo Foundation and Whole-time Director (Corporate Strategy, ESG and CSR), Cosmo First said, “Fair play is a universal language. Fair play is more than a game; it is a way of life. It is not about how you win, but how you play. By promoting values such as dignity, justice, respect and togetherness, we can create a better world not only through sport, but also in everyday life.”

In his keynote speech, Mr Sunil Sabharwal, President of CIFP, acknowledged the contribution of Ms Yamini Kumar Jaipuria and the invaluable support by Cosmo Foundation towards advancing the Fair Play movement in India and globally. He further emphasised the global responsibility to uphold ethics, integrity and respect in sport, while highlighting the importance of international cooperation in strengthening values-driven sports ecosystems. 

The symposium featured panel discussions on ethics in sports governance, the role of education in fostering sportsmanship, and the cultural significance of Fair Play in building peaceful and inclusive societies. Discussions focused on ethical leadership, transparency and accountability in sport, anti-doping frameworks, value-based education for youth, and the role of traditional sports in promoting community bonding, cultural preservation and social harmony. The event also included a Fair Play Pledge Ceremony and participation from national and international institutions associated with sports, education and Olympic values.

As the community outreach initiative of Cosmo First, Cosmo Foundation works across education, environment and empowerment initiatives, with programmes spanning multiple states and communities across India. Through its support for World Fair Play Day, the Foundation helped strengthen India’s leadership in the global Fair Play movement and reinforced international cooperation for ethical and value-driven sport. The symposium also helped catalyse conversations around expanding Fair Play education and building stronger collaborations among Indian and global institutions working in sports, education and social development.

About Cosmo Foundation
Cosmo Foundation was established in 2008 as the community outreach initiative of the Cosmo First Ltd, the largest manufacturers of BOPP worldwide. The Foundation works closely with less developed communities around its manufacturing units at the Karjan in the Vadodara District and Gangapur in the Chatrapati Sambhajinagar District as well as in Delhi, Himachal Pradesh, and tribal district Chhindwara of Madhya Pradesh. The organization works on several development programs aimed at Computer operation and digital skill building, Foundational Literacy, Numeracy, Life skills and English Communication, health and hygiene, Environment and Empowerment of women.

About Cosmo First Limited
Established in 1981 by Mr Ashok Jaipuria, Cosmo First Limited is an over four-decade-old global conglomerate. Its consumer vertical comprises Cosmo Consumer, which is into Window Films, Paint Protection Films & Ceramic Coatings for automobiles, and Zigly Pet Care, which provides a digital-first omni channel pet care ecosystem. Its industrial vertical includes Cosmo Films for specialty films for packaging, labels, lamination, and industrial applications; Cosmo Speciality Chemicals for coatings, adhesives and masterbatches, and Cosmo Plastech for rigid packaging. With sustainable innovation, development, and research embedded in its core values, Cosmo First serves customers in 100+ countries.

TimbuckDo, India’s pioneering student gig and growth platform, presented its strategic Memorandum of Understanding (MoU) with the Department of Collegiate and Technical Education Karnataka under the Government of Karnataka during the Campus to Career Summit 2026. The collaboration is aimed at empowering students with industry exposure, employability opportunities, and structured pathways to financial independence.

Mythri Kumar, Co-Founder, TimBuckDo, signs an MoU with Karnataka Government’s DCTE in the presence of Hon’ble CM Shri Siddaramaiah

The MoU was presented in the esteemed presence of the Hon’ble Chief Minister of Karnataka, Shri Siddaramaiah, marking a significant step toward strengthening the bridge between higher education and the future workforce ecosystem in the state. The initiative was designed to enable students across government and technical colleges in Karnataka to access verified part-time gigs, internships, project-based opportunities, and career development resources through TimbuckDo’s platform.

This collaboration builds upon TimbuckDo’s ongoing commitment to solving one of India’s most pressing youth challenges the gap between academic education and real-world employability. Through the partnership, students will gain access to flexible earning opportunities, practical work exposure, financial literacy resources, and skill-building initiatives designed to prepare them for the evolving demands of the modern workforce and gig economy.

Speaking on the partnership, Mythri Kumar, Founder & CEO of TimbuckDo, said, “India’s students are looking for more than just degrees today they are actively seeking real-world exposure, financial independence, and meaningful career opportunities while they study. Our collaboration with the Department of Collegiate and Technical Education, Government of Karnataka, is closely aligned with TimbuckDo’s larger mission of helping students earn, learn and grow through meaningful opportunities. We believe this collaboration can create a scalable and impactful employability ecosystem for the youth of Karnataka.”

Unlike traditional job platforms, TimbuckDo is building a comprehensive ecosystem focused exclusively on students. The platform combines KYC-verified gigs and internships with AI-enabled opportunity matching, curated lifestyle benefits, upskilling resources, and community-driven engagement initiatives. One of its flagship initiatives, the Intrapreneurship Campus Ambassador Program, already spans over 300 colleges and provides students with leadership, sales, and real-world project experience.

The partnership comes at a time when India’s student workforce and gig economy are witnessing rapid growth, with increasing demand for flexible work opportunities and skill-based learning models. By integrating technology, employability, and industry access, the collaboration aims to create stronger career pathways for students across Karnataka’s educational institutions.

Founded in 2022 and headquartered in Bengaluru, TimbuckDo has rapidly expanded across Tier-1 and Tier-2 cities and is backed by a strong network of prominent investors and venture firms including Nandkishore (Andy) Kalambi, Founder of Kanu Ventures LLC; the Late Mr. Morton Meyerson, Chair at the Morton H Meyerson Family Foundation; Arjun Vaidya, Managing Partner at V3 Ventures and Founder of Dr. Vaidya’s; Turbostart Venture Capital Fund; Sandesh Sharda, Angel Investor and Titan on Ideabaaz; Shaili Chopra; Anupam Bansal; Rukam Capital; and Ideabaaz. The company continues to position itself as a leading student empowerment platform focused on enabling financial independence, employability, and future-readiness among India’s youth.

About TimbuckDo

Founded in 2022 and headquartered in Bengaluru, TimbuckDo Innovations Pvt Ltd is a student gig and growth platform that empowers India’s youth to earn, learn, and grow. Co-founded by Mythri Kumar and Apoorv Sharma Prasad, the company connects students with verified part-time gigs, internships, and project-based opportunities while also offering financial literacy tools, lifestyle benefits, and upskilling resources. TimbuckDo’s mission is to bridge the gap between education and employability by creating a trusted ecosystem where students gain practical exposure, financial independence, and career readiness during their academic journey.

ICCPL Group, one of India’s leading home-grown PR and communications firms, has announced its ambition to cross 7,000+ marketing campaigns for the real estate sector by FY 2026–27, further strengthening its position as a specialised communications partner for the industry.

ICCPL Group Eyes to cross 7,000+ Real Estate Marketing Campaigns by FY 2026–27

Over the last 15 years, ICCPL Group has serviced 500+ real estate companies across India, with a strong presence across North, West, East and select South Indian markets. The firm has also been associated with the launch and promotion of 2,500+ real estate projects, spanning residential, commercial, retail, mixed-use and allied segments.

Headquartered in Noida, Uttar Pradesh, ICCPL Group has built a strong national footprint with offices in Delhi, Gurugram, Bengaluru, Mumbai, Chandigarh and Goa, along with backend operations across 42+ cities in India and presence in the UAE. The firm has also expanded its communications reach across parts of Southeast Asia.

Known for its deep sectoral understanding, strong media relationships and reference-led business model, ICCPL Group has emerged as one of the most preferred PR and communications agencies for real estate companies in India. Its sector-first approach has helped the firm create a strong legacy in real estate PR, backed by consistent performance, long-standing client relationships and market credibility.

The company has been awarded three times as one of the most preferred PR and communications agencies for real estate, further reinforcing its leadership credentials in the sector.

As per market reports and industry estimates, ICCPL Group is currently valued at Rs 250+ crore and is aggressively working towards achieving a Rs 400 crore valuation by FY 2026–27. The growth strategy is expected to be driven through continued expansion across communications, digital media, real estate allied services and strategic investments in the hospitality sector.

Over the years, ICCPL Group has worked with several leading real estate brands including BCD Group, Bhartiya Group, Signature Global, Gaurs Group, Omaxe, Gulshan Group, Reach Group, Bhumika Group, MRG Group and Aurika Homes, among others. The agency has also been associated with the launch of several marquee projects including Gaurs NYC Residences, Taj Skyscape by Gulshan Group, Experion Saatori, Omaxe Chowk and Nimbus The Arista Luxe, along with multiple residential, commercial and mixed-use developments across NCR and other key markets.

Speaking on the milestone, a spokesperson from ICCPL Group said, “Real estate has always been at the core of ICCPL Group’s journey. Our focus has been to build meaningful communication strategies that support brands, projects and sector narratives across markets. As we move towards FY 2026–27, crossing 7,000+ campaigns will mark a significant milestone in our journey and reflect the trust that developers and industry stakeholders continue to place in us.”

With its specialised focus, expanding national network and growing international presence, ICCPL Group continues to strengthen its leadership in real estate PR and communications while supporting brands across emerging and established markets.

About ICCPL Group
ICCPL Group is one of India’s leading integrated PR, communications and marketing groups with a dominant presence in the real estate sector. Founded over 15 years ago, the group has serviced more than 500 clients and executed over 6,000 marketing and communication campaigns across sectors. Headquartered in Noida, ICCPL Group operates through multiple verticals including public relations, digital marketing, creative designing, media solutions and hospitality. The group has a strong presence across India with offices in key metro cities along with international reach in the UAE and parts of Southeast Asia. ICCPL Group is widely recognised for its strong media network, strategic communication capabilities and specialised expertise in real estate PR and brand positioning.

• CPL is Paisabazaar’s endeavour towards spreading awareness about Credit Score

• The marquee initiative aimed at recognising and rewarding consumers with strong credit health

Paisabazaar, India’s leading financial marketplace and largest free credit score platform, announced the launch of a new integrated brand campaign for the Credit Premier League (CPL) featuring former Indian cricketer and commentator Irfan Pathan.

CPL is Paisabazaar’s marquee initiative aimed at recognising and rewarding consumers with strong credit health

CPL is Paisabazaar’s marquee initiative aimed at recognising and rewarding consumers with strong credit health, while making conversations around credit score more mainstream. Building on Paisabazaar’s decade-long efforts to drive credit awareness through its free credit score initiative, CPL combines engagement, gamification and rewards to encourage consumers to actively track, understand and improve their credit score.

Watch the Campaign: 

• www.youtube.com/watch?v=eL2J51MtgEo

• www.youtube.com/watch?v=sYImmk_eU6Y

The new campaign, featuring Irfan Pathan, uses a fun, high-energy, and engaging creative approach to combine the excitement of cricket with awareness around responsible credit behaviour. It was conceptualised by Magic Circle and shot by Emotion Pictures. The campaign will be amplified through a multi-platform rollout across television, digital and social media.

Speaking on the association, Irfan Pathan said, “Discipline, consistency and performance matter in cricket — and the same goes for your credit score. Excited to collaborate with Paisabazaar on CPL, a unique initiative that combines competition, rewards and awareness to make conversations around credit score more engaging. I loved being part of this fun, high-energy campaign that puts credit health in the spotlight like never before. Hopefully, it encourages more Indians to track, understand and improve a score that truly matters.”

Speaking about the campaign, Santosh Agarwal, CEO, Paisabazaar, said, “At Paisabazaar, our focus has always been on making credit score more accessible and engaging for consumers. With CPL, we bring together the energy of sport, entertainment and rewards to further scale this awareness initiative. Our exciting new collaboration with Irfan Pathan should help us take our campaign up further notches and drive deeper consumer engagement around credit score across the country.”

The latest edition of CPL offers rewards bigger than ever before. Individual(s) with the highest credit score in the country will win Rs. 1 lakh, while champions from each state will receive Rs. 10,000 each. In addition, all participants from the winning state — the state with the highest average credit score — will also be rewarded.

Consumers can participate in CPL by checking their free credit score on the Paisabazaar app and platform.

About Paisabazaar

Paisabazaar, a part of PB Fintech (listed since 2021), is India’s largest marketplace for consumer credit and free credit score. Over the last 11 years, Paisabazaar has earned the trust of over 55 million consumers. Paisabazaar has built 65+ partnerships withBanks, NBFCs, and fintechs to offer a broad range of credit products. Paisabazaar is ISO (27001:2013) and PCI DSS certified organisation, with industry-best controls, to safeguard the best interest of consumers.

The largest kidswear festival in India returns, offering an expansive Disney and Pixar’s Toy Story 5-themed collection, exciting in-store experiences, and city-wide activations, providing families with even more compelling reasons to participate.

Celebrating 20 years, Max Fashion brings the Max Kids Festival inspired by Disney and Pixar’s Toy Story 5

This summer, Max Kids Festival returns with its biggest edition yet transforming 530+ stores across India into destinations built around discovery, imagination, and play. What began two decades ago as a seasonal retail event has evolved into one of the country’s most anticipated summer experiences for families. Max Kids Festival 2026 is bringing timeless Disney storytelling to life through character merchandise, interactive experiences, and on-ground activities designed to make every store visit truly memorable.

Celebrating 20 years, Max Fashion brings the Max Kids Festival inspired by Disney and Pixar’s Toy Story 5

Disney and Pixar’s Toy Story 5 Is Here. And so is Max Fashion’s themed collection.
The launch of Max Fashion’s Toy Story 5-inspired collection is timed with the much-anticipated film release on 19 June. Inspired by one of the world’s most beloved franchises, the collection features designs showcasing fan-favourite characters like Woody and Buzz Lightyear, bringing themes of friendship and adventure to everyday kidswear.

50+ Styles. Everyone’s Favourite Characters.
Spanning infants, kids, and teens, the Max Kids Festival features over 50 styles from the Toy Story 5-inspired collection including coordinated sets, playful prints and everyday essentials, all starting at xx INR. As part of a broader celebration of Max Fashion’s Disney and Marvel-themed portfolio, this year’s festival will be the most exciting yet.                                      

Paint & Win: Making Kids the Stars, City by City
Taking the festival beyond store walls, Max Fashion is launching Paint & Win – a city-wide creative contest that has already drawn 5,000+ registrations. Designed to engage children through imagination and art, the initiative rolls out across Bengaluru, Hyderabad, Kolkata, and Chennai, inviting young fans to express themselves through painting while enjoying games, music, and interactive experiences themed after Toy Story 5 at every stop. Exciting prizes await the young creators: the winner will walk away with a gift voucher worth INR 6,000, a trophy, and a certificate, while the runner-up will receive a gift voucher worth INR 3,000 alongside their own trophy and certificate.

A Grand Celebration Two Decades in the Making
As part of the festival launch in celebration of 20 years of Max Fashion in India, the brand hosted a first-of-its-kind in-store fashion walk wearing Toy Story 5-themed collections at its Rajouri Garden store in New Delhi – a truly grand occasion that brought together 200+ families, including parenting creators for an unforgettable afternoon.

Sumit Chandna, CEO, Max Fashion, said, “Max Kids Festival has evolved into a powerful platform for us to showcase the depth and breadth of our kidswear offering while creating memorable experiences for families. This year, we are bringing that to life through an expansive character-led collection that blends everyday comfort with playful design across categories and age groups. This collection inspired by Disney and Pixar’s Toy Story 5 gives us a unique opportunity to connect storytelling with product in a way that feels relevant, accessible, and engaging for both kids and parents.”

About Max Fashion

Max Fashion, known for ‘everyday fashion’, is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and now has a footprint in over 19 countries globally. In India, currently with 530+ stores & presence across 210+ cities, Max is the largest family fashion brand not only in the Middle East but also in India in the shortest span of time. Fashion’s brand vision is to “democratize fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids.

Max Fashion is a true omnichannel brand with an outstanding Online shopping experience through the maxfashion.com website as well as an engaging app which is enjoyed by millions of consumers.

For more information, visit www.maxfashion.in/in/en.