The AHMP India Foundation – Association of Healthcare Marketing Professionals successfully concluded AHMP CON 2026 – Healthcare Marketing Summit, Chennai Edition, held on 6 September 2026 at the Sri Ramachandra Institute of Higher Education & Research, Porur, Chennai. The summit brought together professionals from healthcare organisations, hospitals, clinical practice, marketing, agencies, technology and consulting.

AHMP India Foundation concludes AHMP CON 2026, bringing healthcare, marketing, technology and consulting professionals together in Chennai

Built around AHMP’s philosophy of “Inspire. Innovate. Transform.”, the summit examined how healthcare marketing is changing as technology, data, patient expectations, regulation and new communication channels reshape the sector.

AI, analytics, regulation and the changing role of marketing
The knowledge programme addressed some of the most immediate questions facing healthcare marketers today.

Sessions explored the hospital marketing team of 2030 and the impact of AI agents on roles and workflows, the use of data, analytics and MarTech to drive measurable growth, and the move towards more integrated patient acquisition and journey design. “The AI Hangover” examined the lessons emerging after the first wave of enthusiasm around generative AI.

Technology was balanced by equally important discussions around credibility and responsibility. “Influence Is Earned, Not Filmed” addressed doctor personal branding, ethics and the evolving doctor-creator ecosystem, while another panel examined healthcare brand valuation and its relationship with business value and fundraising.

The session “Compliance Isn’t the Obstacle, It’s the MOAT” focused on navigating NMC, ASCI and DPDP requirements while building responsible healthcare brands. The final knowledge panel turned to medical tourism and the factors influencing why international patients choose India and individual healthcare providers.

AHMP sets out its 2027 priorities
The inaugural session, themed “Marketing the Future of Healthcare,” included the presentation of AHMP Vision 2030, the launch of AHMP ASCENT, an opening film and a leaders’ spotlight.

The vision reflects AHMP’s broader ambition to strengthen healthcare marketing as a recognised professional discipline and create a more connected national ecosystem for those working across healthcare communication, marketing and growth.

Building on initiatives already created by the Foundation, including AHMP Dialogues, its learning platform, AHMP ASCENT, Professionals Day, AHMP Connect and the Healthcare Marketing Maestros Awards, AHMP outlined the next phase of its growth.

Its 2027 priorities include expanding pan-India engagement, growing a more inclusive professional community, strengthening continuous learning through CPHM and other programmes, establishing four zonal committees across North, South, East and West, deepening collaboration between industry and academia, and working towards a structured framework for ethical healthcare marketing standards.

“AHMP CON 2026 goes beyond bringing healthcare marketing professionals together for one day. The response to the Chennai Edition shows a clear need for a professional community where people can learn from one another, collaborate and collectively raise the standards of healthcare marketing in India. As we move forward with Vision 2030, our focus will be on education, regional engagement, industry-academia collaboration and responsible marketing practices that can strengthen the profession for the long term,” said Mohamed Ilias, Chairperson, AHMP India Foundation.

Healthcare Marketing Maestros Awards recognise professional excellence
The summit also hosted the Healthcare Marketing Maestros Awards 2026, recognising individuals, organisations and campaigns for their contribution to healthcare marketing.

Among the evening’s highest honours were the Lifetime Achievement Awards in Healthcare Marketing.

Ms. Suganthy Sundararaj, Senior Public Relations Specialist and Regional PR Head at Apollo Hospitals, Chennai, received the Female Lifetime Achievement Award, while Prof. Dr. Ashok Thiakarajan received the Male Lifetime Achievement Award.

The Maestros Awards presented 27 Gold and Silver honours across multiple categories, including innovation, healthcare marketing education, patient communication, emerging talent, social media, digital campaigns, brand development, creative advertising, performance marketing and analytics, healthcare PR, community impact and disease-awareness initiatives.

Awardees represented a cross-section of healthcare professionals, hospitals, agencies, technology organisations and marketing talent, reflecting the increasingly diverse range of disciplines contributing to healthcare marketing.

Organisational winners included MI Labs / Askeva, Unicus Technology Private Limited, MGM Healthcare, BCC Healthcare Branding, Devadoss Hospital and Ortho-One, recognised across categories spanning innovation, digital campaigns, branding, analytics, community engagement and healthcare communication.

The valedictory segment also recognised students and young professionals through the BizMock Awards and Digital Poster Awards, while the Healthcare Marketing Maestros Awards were evaluated by an independent jury comprising professionals from industry and marketing.

Networking and industry participation
AHMP CON 2026 was supported by platinum, gold and silver partners, along with knowledge, media, filming, registration and venue partners and stall sponsors.

Alongside the formal programme, networking sessions and the Experience Hub created opportunities for hospital leaders, marketing professionals, clinicians, entrepreneurs, consultants, agency leaders, technology companies and solution providers to connect and explore potential collaborations.

What comes next for AHMP
For AHMP India Foundation, the conclusion of AHMP CON 2026 Chennai marks the beginning of its next stage of development.
As healthcare organisations adapt to AI, changing patient behaviour, greater regulatory scrutiny and new expectations around transparency and trust, the role of healthcare marketing is continuing to expand.

AHMP’s focus now moves towards translating the momentum created through its conferences and existing platforms into greater reach, stronger professional connections, continuous education, regional representation, industry-academia collaboration and clearer ethical standards.

Inspire. Innovate. Transform.

Wibmo, a PayU company and full-stack PayTech provider, has won the Best Digital Banking Security Practices sub-category under Excellence in Banking Tech at the Global Fintech Awards 2026.
 

Wibmo, a PayU Company, Wins at the Global Fintech Awards 2026

Wibmo emerged as the winner following a rigorous evaluation process and strong competition. The recognition was presented for Wibmo Intelligent Authentication Suite with Risk-Based Authentication (RBA) Step-Up Authentication, acknowledging its contribution to advancing digital banking security and enabling trusted payment experiences.
 

Wibmo IAS is an integrated authentication suite that encompasses RBA. The capability enables banks to apply step-up authentication when risk indicators require stronger verification, while allowing trusted transactions to proceed with minimal friction.
 

As digital banking continues to evolve, financial institutions are navigating increasingly complex security requirements, changing customer expectations, and a growing need for real-time protection. Wibmo IAS with RBA-based Step-Up Authentication is designed to help institutions address these priorities through intelligent authentication and risk-aware decision-making across digital payment journeys.
 

The recognition highlights Wibmo’s continued focus on helping banks, fintechs and financial institutions strengthen security while maintaining convenience and ease of use for cardholders and end users. By combining authentication and real-time risk assessment within an integrated suite, Wibmo helps client partners build secure, seamless and adaptable digital payment experiences.
 

Commenting on the recognition, Shailesh Paul, Chief Executive Officer, Wibmo, said, “This recognition at the Global Fintech Awards 2026 underscores the immediate case for strong risk intelligence in authentication. Wibmo’s RBA-based Step-Up Authentication helps banks strengthen digital payment security through risk-aware authentication by stepping up transaction authentication when needed and in real-time. Security is central to building trust in our evolving payments landscape, and this achievement reflects the dedication of our teams, the confidence of banks and our commitment to advancing innovation across digital payments.”
 

The recognition reinforces Wibmo’s position as a trusted technology partner for institutions seeking to strengthen payment security, improve customer experiences, and support the continued growth of digital banking.
 

About Wibmo

Wibmo, a PayU company, operates across entities in India, the US, and Indonesia. As a global full-stack PayTech company and an industry leader in payment security and digital payments in emerging markets, Wibmo stands out for its innovation and impact.
 

In addition to being India’s largest authentication service provider in one of the leading digital payment markets globally, Wibmo offers comprehensive fraud and risk management solutions, digital financial services, prepaid solutions, and a broad range of merchant-acquiring services.
 

For more information, visit wibmo.com.

Sisecam, a global leader in the glass and chemicals industries is proud to announce a significant investment in India’s fast-growing economy. As part of its long-term commitment to the country, Sisecam is introducing a state-of-the-art Magnetron Sputtering Coater, reinforcing its position as a leader in innovation, sustainability and advanced glass solutions.
 

The new machine will enhance the energy efficiency, durability and aesthetics of coated glass
 

Investing in India’s Growth Story

India stands as the world’s fastest-growing economy, with the largest middle-class and young population in the world. As global manufacturers increasingly turn their focus towards India, Sisecam recognises the immense potential of the Indian market and aligns itself with the Make in India. India’s robust domestic consumption, rapid urbanisation and a thriving manufacturing sector supports India’s growth trajectory.
 

The flat glass market in India is witnessing significant expansion, driven by the booming construction, automotive and white goods sectors. Energy-efficient glass solutions are gaining prominence, aligning with India’s green building norms and energy efficiencies targets. Advanced technologies such as Magnetron Sputtering Coating are enhancing product performance, making India a key player in the global glass manufacturing landscape.
 

This investment highlights Sisecam’s dedication to local manufacturing, job creation and technological advancement in the glass industry. The new coater facility will enable Sisecam to produce a diverse range of high-performance glass solutions tailored to the Indian market. Key product features include:

• Energy-Efficient & Green-Rated Glass – Designed to reduce energy consumption and adhere to international green building standards across India, Europe and beyond.

• Enhanced Performance & Durability – Engineered to withstand diverse climatic conditions while durable coatings support wider applications with ease of handling and processibility.

• Aesthetic & Functional Wellness – A perfect fusion of design and functionality, ensuring superior aesthetics while promoting well-being in modern living spaces.

• Diverse Colour Options & Expansive Product Basket – Providing architects and designers with a variety of choices for residential and commercial projects. Supporting them in converting their visions to reality.

• Robust R&D Backing – Leveraging Sisecam’s 25 research laboratories worldwide, the products are meticulously developed to cater to the unique needs of Indian consumers.

State-of-the-Art European Technology

Sisecam will set new benchmarks in India for precision glass coatings, with flexibility to support multi layered complex layer stacks. With world-class coater, Sisecam will help improving India’s glass industry towards global standards.
 

Sisecam has invested in four new coater lines across the world this year, out of which two have been commissioned and two are yet to be commissioned including India. This strategic expansion demonstrates Sisecam’s unwavering commitment to innovation and leadership in the high-performance glass segment. Sisecam believes in the potential of the Indian market and is exploring further investment opportunities in the future.

A Legacy of Excellence and Global Reach

Sisecam is a global leader in the glass and chemicals industries, providing solutions that integrate innovation, sustainability and functionality. With a strong commitment to research and development, Sisecam continues to set new standards in glass manufacturing, driving a more sustainable and energy-efficient future.
 

With a 90-year corporate history, Sisecam operates 43 production facilities across 13 countries on four continents, employs more than 22,000 professionals and generates an annual turnover of approx. $6 billion. Sisecam is among the world’s top 5 producers of flat glass and glass packaging, among top 3 producers of soda ash, while holding No. 1 position in glassware production.
 

About Sisecam

Sisecam is a story of progress…
 

Founded in 1935 by Is Bank, Sisecam was established to build Turkiye’s glass industry. Over the decades, Sisecam has grown from a local initiative into a global player in glass and chemicals.
 

As the only global company operating in all core areas of glass production, Sisecam is one of the world’s top five producers in its sectors.
 

Sisecam operates across four continents and 13 countries, including Turkiye, India, Italy, Bulgaria, Romania, Slovakia, Hungary, Bosnia and Herzegovina, Russia, Georgia, Ukraine, Egypt and the United States. Sisecam plays a pioneering role in flat glass, glassware, glass packaging, chemicals, auto glass, glass fiber, mining, energy and recycling industries. By placing innovation and technology at the core of its operations, Sisecam delivers its products to customers in over 150 countries through its robust supply chain.
 

Sisecam makes a meaningful difference in its industries with 90 years of expertise, a skilled workforce and the use of smart technologies. Supported by more than 22,000 employees, Sisecam is steadily advancing towards its goal of becoming one of the top three global producers in its core industries.
 

With its CareForNext strategy, Sisecam works to ensure the sustainability of the glass and chemicals industries from the perspectives of protecting the planet, empowering communities and transforming lives in line with the United Nations Sustainable Development Goals.
 

Sisecam is pursuing a better future through technology and innovation and continues its story of progress together with its entire ecosystem.
 

Learn more: www.sisecam.com.

L&T Finance Ltd. (LTF), one of the leading Non-Banking Financial Companies (NBFCs) in the country, announced a partnership with Pine Labs Ltd., a leading global payments technology company, to integrate Agentic Storefront into the L&T Finance PLANET App at the Global Fintech Fest 2026. This collaboration will enable agentic commerce by allowing AI agents to interact and execute transactions securely within a governed framework.

L&T Finance and Pine Labs enable a new model of commerce on the L&T Finance PLANET App

The partnership commences with flight ticket bookings as the debut use case, elevating customer interaction beyond conversational chatbots to complete end-to-end, autonomous transaction fulfilment.

Commenting on the development, Mr. Manish Kumar Gupta, Chief Executive – Urban Unsecured Assets, Payments & Digital Partnerships, L&T Finance Ltd. said, “Our endeavor at L&T Finance has always been to leverage cutting-edge digital innovations to simplify financial and lifestyle journeys for our customers. Partnering with Pine Labs to introduce an Agentic Storefront on the L&T Finance PLANET App marks a major shift from conversational assistance to true transaction execution. By empowering customers with autonomous AI agents that operate securely within user-defined guardrails, we are building a hyper-personalised, effortless commerce & payments experience. Flight bookings are just the beginning; this architecture will scale to multiple merchant categories in the near future.“

Speaking about the partnership, Mr. Sanjeev Kumar, Chief Technology Officer, Pine Labs Ltd., said, “We are entering a new era where commerce is increasingly driven by intent rather than clicks, searches, and manual decisions. For that shift to scale, trusted AI agents must be able to move from consumer intent to transaction execution securely and autonomously. With P3P and the Grantex protocol, Pine Labs is building the trust infrastructure that enables buyer and seller agents to transact securely and autonomously. Together with L&T Finance, we are enabling a new model of commerce on the L&T Finance PLANET App that combines the intelligence of AI with the trust and accountability consumers expect from financial institutions, helping establish the foundation for agent-to-agent commerce at scale.”

Redefining Commerce & Payments with Autonomous AI Agents

The Agentic Storefront brings together Buyer-side and Seller-Side AI agents to create a seamless transaction lifecycle:

On the buyer side, customers can provide their intent to buyer agents on the L&T Finance PLANET App with defined guardrails. The buyer agent can then discover and purchase a flight on the customer’s behalf, completing the payment journey autonomously within a secure, trusted, and governed framework.

On the seller side, the seller agent makes the transaction actionable and resolvable. The seller agent connects to the airline’s underlying systems to access real-time flight availability, fares, and booking information, enabling it to respond to the buyer agent with options that can actually be booked and fulfilled.

The payment is completed autonomously by the buyer agent using P3P (Pine Labs Payments Protocol) using the UPI payments functionality within the L&T Finance PLANET App. The experience is enabled by Pine Labs Grantex, the authorisation delegation and compliance layer that supports verifiable identity, spend controls, and auditability.

About L&T Finance Ltd. (LTF)

L&T Finance Ltd. (LTF) (www.LTFINANCE.com), is a leading Non-Banking Financial Company (NBFC), offering a range of financial products and services. Headquartered in Mumbai, the Company has been rated ‘AAA’ — the highest credit rating — by four leading domestic rating agencies. In August 2025, S&P Global Ratings upgraded LTF long-term Issuer Credit Rating to “BBB/Stable” from “BBB-/Positive” and short-term issuer credit rating to “A-2” from “A-3”. Fitch Ratings has affirmed LTF Long-Term Foreign and Local-Currency Issuer Default Ratings of “BBB-” with a Stable outlook. It has also received leadership scores and ratings by global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The Company has been certified as a Great Place To Work® and has also won many prestigious awards for its flagship CSR project – “Digital Sakhi”- which focuses on women’s empowerment and digital and financial inclusion. Under Right to Win, being in the ‘right businesses’ has helped the Company become one of the leading financiers in key Retail products. The Company is focused on transforming into a Risk-first, Technology-first, AI-native Retail financial services institution as part of the Lakshya 2031 plan. The Company has over 2.9 Crore customer database, which is being leveraged to cross-sell, up-sell, and identify new customers.

Facebook: www.facebook.com/LnTFS

X: x.com/LnTFinance

LinkedIn: www.linkedin.com/company/lntfinance

Instagram: www.instagram.com/lntfinance

YouTube: www.youtube.com/user/ltfinance

About Pine Labs Limited

Pine Labs is a technology company building the Commerce OS that powers digital commerce across South Asia, Southeast Asia, the Middle East, Africa, Australia, and the United States. The company’s platform connects merchants, enterprises, financial institutions, and consumers through a unified suite of payments, issuing, credit, and fintech solutions. Serving businesses across online and in-store commerce.

Pine Labs simplifies payments, enables financial services, and creates seamless commerce experiences.Its Commerce OS combines financial platforms, payment orchestration, issuing capabilities, prepaid and stored value solutions, and payment and credit rails, enabling businesses to move money, create customer value, and deliver increasingly intelligent commerce experiences, at scale.

As commerce becomes increasingly real-time, intelligent, and embedded, Pine Labs is building the technology infrastructure that powers the next generation of digital commerce.

To know more, please visit www.pinelabs.com.

Built around insights from its consumers, Ai+ Smartphone’s revamped website brings a simpler and more intuitive way to discover products, access information, and connect with the brand. The refreshed website brings a cleaner interface, simplified navigation, and easier access to essential product and support information, making it more intuitive for consumers to discover, understand, and engage with Ai+.

Ai+ Smartphone’s new website reflects its consumer-first approach with a cleaner, seamless experience

The revamp reflects Ai+’s approach to building its ecosystem by listening to consumers and translating their feedback into tangible improvements. From discovering products and understanding their features to accessing service and support information, the new website has been designed to make every interaction more seamless. 

Key Updates

• Feedback-Led Redesign — The website has been redesigned based on direct input from Ai+ customers, enhancing navigation, product discovery, and site speed.

• Simplified Navigation & Structure — A streamlined menu structure make it easier for visitors to browse different product portfolios, support resources and learn about the entire Ai+ ecosystem without unnecessary clicks

• Faster, More Responsive Experience — Performance optimisations across the site deliver quicker load times and a smoother browsing experience across desktop and mobile devices.

With the revamped website, Ai+ continues to strengthen the digital layer of its consumer ecosystem, while keeping the focus firmly on accessibility, transparency and ease of use.

The new Ai+ website is now live at www.aiplusstore.com.

About Ai+ Smartphone
Ai+ Smartphone is an Indian technology brand delivering high-performance, accessible mobile experiences powered by NxtQuantum OS — India’s first sovereign mobile operating system. By combining clean design, long battery life and privacy-first software across its smartphone and Connected AIoT ecosystem, Ai+ Smartphone is establishing a new standard for trust, performance and user-owned technology.

The Levi’s brand continues its global Behind Every Original campaign in India with Chapter Two: Many Ways, One Original, once again starring Global Brand Ambassador Alia Bhatt. Building on the first chapter, the new campaign celebrates the many moments, influences and perspectives that come together to shape who we are, and the many ways we choose to express those different sides of ourselves.

Many Ways, One Original Starring Alia Bhatt

For over 150 years, Levi’s has been part of the way people express themselves. From music and fashion to art and everyday life, the brand has remained a canvas for individuality, evolving with the people and culture around it. The campaign builds on this legacy with a simple thought: there is no single version of who we are. We are constantly shaped by our experiences, our surroundings and the moments that stay with us and personal style can evolve right alongside us.

The campaign is led by a new brand film inspired by the idea of a mixtape where different sounds, memories and influences come together to tell the story behind an original. Following Alia through a subway corridor, a bustling street corner and a neighborhood pub, the film captures different moods, moments and expressions of personal style.

At the heart of the campaign is the versatility of Levi’s and the freedom to make every look your own. Through a range of fits, silhouettes and pieces that can be styled together in different ways, the campaign brings to life the approach to dressing showing how one wardrobe can move across different moods, moments and versions of you. Because originality isn’t about having one signature look; it’s about having the freedom to express yourself in many ways.

“Originality has never been about fitting into one version of yourself, and Behind Every Original has always celebrated the mindset that shapes individuality,” said Hiren Gor, Managing Director, South Asia, Middle East and Africa, Levi Strauss & Co. “With Many Ways, One Original, we wanted to celebrate the many influences and expressions that come together to shape who we are. Alia embodies that spirit effortlessly, and through this chapter, we are also bringing to life the versatility of Levi’s from different fits to complete looks that give people the freedom to style, experiment and express every version of themselves.” 

Speaking about the campaign, Alia Bhatt said, “We’re all made up of so many facets, shaped by our varied experiences, the things we love, the people we meet and the places we discover along the way. In a way, it’s a bit like a mixtape, every song adding something different to who we are and who we become. I love that this campaign celebrates all those different sides of us and the many ways they come together to make us who we are. There’s no one way to express yourself. You can play with different fits, pieces and looks to create something that feels personal, lived-in and uniquely yours.”

With Behind Every Original: Chapter Two, Levi’s celebrates the many ways personal style can take shape. The latest collection is designed to offer versatility across fits, silhouettes and styling making it easy to create looks that feel true to you, whatever the mood or moment. 

The latest Levi’s collections are available across stores nationwide and online at www.levi.in.

Link to the film: www.instagram.com

About the Levi’s brand
The Levi’s brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s jeans have become one of the most recognizable garments of clothing in the world—capturing the imagination and loyalty of people for generations. Today, the Levi’s brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading denim and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi’s brand, its products and stores, please visit levi.in.

About Levi Strauss & Co.
Levi Strauss & Co. (LS&Co.) is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s, Levi Strauss Signature, and Beyond Yoga brands. Its products are sold in approximately 120 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,300 retail stores and shop-in-shops. Levi Strauss & Co.’s reported 2025 net revenues were USD 6.3 billion.

For more information, go to www.levistrauss.com, and for financial news and announcements go to www.investors.levistrauss.com.

Esri India, the market leader in Geographic Information System (GIS) software, location intelligence, and mapping solutions in India, has launched its Digital Atlas Program, an initiative designed to make geography education more engaging and impactful for school students. Supported through ArcGIS Online, the Digital Atlas Program is available free of cost to schools across India.
 

Esri India Launches Digital Atlas Program for Schools

With curriculum-relevant content and ready-to-use resources, the program is aimed to help teachers create learning experiences that spark curiosity, encourage exploration, and connect classroom concepts to real-world situations. It will enable students to ask questions and find answers, discover the world beyond the textbook, and turn their discoveries into creative projects. By exploring relationships between people, places, and the environment, students will develop a deeper and more connected understanding of geography. The aspiration is to move students from being map users to map investigators, and eventually, knowledge creators.

Agendra Kumar, Managing Director, Esri India, said, “Through the Digital Atlas Program, we want to make geography learning more engaging for school students. The vision is to have students see geography differently. Instead of simply asking, ‘Where is it?’, students can start asking, ‘Why is it there?’, ‘What is connected to it?’, ‘What does this pattern tell me?’, and even, ‘What could happen next?’ For example, while learning about urban flooding, their questions can become more inquiry-driven, such as, ‘Where did the flooding take place?’, ‘Why did it happen?’, ‘How many people were impacted?’, ‘What could cause flooding to happen again?’, ‘What can be done to prevent it?’, and so on. The Digital Atlas Program brings together maps, data, and context to drive this kind of inquisitiveness. Importantly, since the program is curriculum-linked, it makes learning geography exciting right in the classroom.”

GIS is becoming increasingly integral to how we understand and address the challenges of a rapidly changing world. Today’s students are the future of our country, and nurturing spatial thinking through school education can enable them to view real-world challenges from a geographic perspective from an early age. The Digital Atlas Program is not just about teaching students to use maps. It is about developing spatial thinking. It builds on Esri India’s experience of working with schools, colleges, and universities to introduce students to GIS and geospatial technologies. 

As homes across India prepare for the approaching festival of lights, the act of gathering and sharing food remains at the core of the occasion. Marking the season of community, artisanal food brand Patang has officially launched its Diwali Edit 2026. The curated collection features region-specific Indian savouries, traditional accompaniments, and handcrafted keepsake boxes designed to evoke warmth, shared nostalgia, and the spirit of hospitality that defines the season.
 

Patang’s Diwali Edit 2026, celebrating India’s regional flavours, festive togetherness and timeless craftsmanship
 

In a modern landscape where festive gift exchanges often rely on generic confectioneries and mass-produced sweet boxes, Patang’s latest collection offers a thoughtful alternative. Rather than viewing a gift as a simple commercial token, the brand approaches its festive range as a vehicle for meaningful connection. By stepping away from standard seasonal fare and focusing on regional savoury gastronomy, the collection introduces a distinct culinary narrative to the festive table. Each offering centres on authentic Indian culinary heritage, using traditional recipes prepared at their places of origin with simple, natural ingredients, completely free of palm oil.
 

The launch also highlights how consumer brands can honour cultural heritage while supporting local craftsmanship. The Diwali Edit 2026 pairs regional flavours with handcrafted items, actively sustaining traditional artisan practices. Tucked inside the Utsav and Pitara boxes are handmade mitti diyas (earthen lamps) shaped from raw earth by skilled rural artisans, serving as a physical reminder of the craftsmanship that gives the festival its character.
 

The collection introduces distinct gift arrangements tailored for varying festive moments, personal celebrations, and corporate expressions of gratitude:
 

The Utsav Box, conceived as an accessible homage to regional taste, is a collectible keepsake box that houses five signature regional snacks paired with a set of handmade earthen diyas. It serves as an invitation to experience authentic local flavours while honouring traditional festive lighting rituals.
 

The Pitara Box, created for evening gatherings, card parties, and family reunions, this is a comprehensive set that features four regional snacks alongside two traditional pickles. Adding a touch of festive leisure and community bonding, the box includes a custom deck of playing cards alongside a matching pair of earthen diyas.
 

The Aabhaar Box, designed for corporate gifting, this presentation is curated rather than assembled: a customisable selection built from fourteen artisan snacks and four traditional pickles, layered with coffee, chocolate, and honey from partner makers. Each box is shaped to reflect the sender, offering organisations a refined, heritage-driven way to honour employees, business partners, and community stakeholders during the festive season.
 

Every box in the range has been purposefully designed to be kept, repurposed, and cherished long after the contents have been enjoyed, reducing unnecessary festive packaging waste while extending the life of the craft object itself. This box of nostalgia is available on Website (thepatangstory.com) and Blinkit.
 

Reflecting on the strategy and vision behind the 2026 edition, Shoury Gupta, Founder & CEO of Patang outlined the operational philosophy guiding this year’s launch, “Festival gifting has increasingly drifted towards transactional exchanges, often relying on standard confectioneries that lack personal connection. With our Diwali Edit 2026, our objective was to pivot towards authentic savoury heritage and regional provenance. By combining origin-based recipes with traditional craftsmanship, we are offering an alternative that prioritises quality, cultural continuity, and genuine hospitality for both personal and corporate occasions.”
 

Beyond the physical items, Patang’s festive release highlights a broader industry shift towards intentionality and mindful celebration. By prioritising origin-based preparation, simple wholesome ingredients, and artisanal earthenware, the collection provides a subtle reminder that the most memorable gifts are those that foster human connection and honour culinary traditions.
 

About Patang
Patang exists to preserve and celebrate India’s regional food heritage in a modern format. The brand’s mission is to revive the traditional flavours of India using all-natural, high-quality ingredients, bringing back cherished memories and creating moments of joy in every bite. Patang does not believe it is creating something new. It believes it is making sure what already exists continues to thrive.

• Solutions for product development, higher yields, premiumisation and scalable production

• Enabling manufacturers to turn ideas into successful products and enter new categories with confidence
   

Tetra Pak, a world-leading food processing and packaging solutions company, is showcasing its end-to-end ice cream processing capabilities at the Indian Ice Cream Congress & Exhibition (IICE) 2026, being held in Chennai from September 10–12 2026.  
 

Tetra Pak® Rotary Moulder 27 A4 complete line, designed for reliable, flexible and high-capacity manufacturing
 

Under the theme “Designed for Growth. Engineered for Efficiency,” Tetra Pak will showcase solutions designed to address some of the most important priorities for new-age and established ice cream manufacturers today: maximising overrun control, improving production efficiency and increasing output while maintaining product quality and enabling better returns on investment. The booth is designed around the complete ice cream journey, from idea and product development to manufacturing excellence and business growth.

Parmod Kandwal, Processing Director, Tetra Pak, said, “For an ice cream manufacturer, growth is ultimately about getting several things right together, developing products consumers want, achieving the right yields, maintaining consistency and building operations that can scale profitably. At IICE this year, we are demonstrating how Tetra Pak brings these pieces together. Our portfolio combines product development expertise with advanced processing technologies including global innovations as well as Made-in-India solutions, enabling us to support businesses from their first formulation to high-capacity production. The theme of the event – ‘Designed for Growth. Engineered for Efficiency’ – reflects exactly that ambition: helping our customers turn product possibilities into stronger, more efficient and scalable businesses.”

From idea to market-ready product

At IICE, Tetra Pak will showcase the capabilities of its Product Development Centre (PDC), demonstrating how it supports customers from concept creation and formulation development to trials and market-ready products. Visitors will be able to explore PDC-developed formulations and product concepts, market samples, consumer and category insights, and possibilities across different ice cream formats and textures.

Reliable, flexible, and high-capacity manufacturing

At the centre of the showcase will be the Tetra Pak® Rotary Moulder 27 A4 complete line, featuring filler, stick inserter and back suction systems. Designed for reliable, flexible and high-capacity manufacturing, the solution enables growing ice cream businesses to scale production while maintaining product consistency and operational efficiency.

Efficiency and consistent quality

For manufacturers looking to optimise production while maintaining consistent quality, Tetra Pak will showcase:

• Tetra Pak® High Shear Mixer R200-200

• Tetra Pak® High Shear Mixer (Vacuum)

The solutions are designed to improve operational reliability while helping to reduce product variation and deliver consistent quality batch after batch.

Higher yields and production efficiency

Yield has a direct impact on profitability in ice cream manufacturing. Tetra Pak’s freezing solutions on display will include:

• Tetra Pak® Continuous Freezer S 700 A2 – CFS 700 & CFS 1500

• Tetra Pak® Ammonia Freezer range

The solutions enable manufacturers to maximize overrun control, improve production efficiency and increase output while maintaining product quality and enabling better returns on investment.

Premiumisation and product innovation

As consumers increasingly seek differentiated flavours, inclusions and textures, Tetra Pak will showcase technologies that enable manufacturers to create more sophisticated product experiences, including:

• Tetra Pak® Ingredient Doser 2000/3000 A3

• Tetra Pak® Pump Station M3 for ripple applications

• Tetra Pak® Pump Station 150 M1 for chocolate applications

These solutions enable manufacturers to work with large inclusions (like dry fruits, chocolate chunks, berries etc), ripples, sauces while protecting ingredient integrity and ensuring consistent distribution throughout the product.

Made-in-India, designed to scale

A key highlight of Tetra Pak’s showcase will be its Made-in-India portfolio of ice cream processing solutions, reflecting the company’s focus on combining global technology and engineering expertise with local manufacturing capabilities.

Read more about our ice cream solutions at: Indian Ice Cream Expo 2026 | Tetra Pak India

About Tetra Pak
Tetra Pak is a world-leading food processing and packaging solutions company. Working with our customers and suppliers, we provide access to safe, nutritious food for hundreds of millions of people in more than 160 countries every day. With over 24,000 employees worldwide, we commit to making food safe and available everywhere, and we promise to protect what’s good: food, people and the planet.

More information about Tetra Pak is available at www.tetrapak.com.

BHIVE Workspace, India’s campus coworking company, today unveiled its first-ever brand film featuring Brand Ambassador Milind Soman, marking another step in the company’s ambition to redefine how workplaces should be designed, experienced, and what people must expect from their workday.

BHIVE Unveils Its First-Ever Brand Film with Milind Soman, Turning Its Campus Workplace Vision into a Movement

The film brings to life BHIVE’s vision of a workplace ecosystem that goes beyond traditional office infrastructure to support how people work, move, connect and recharge.

Watch The Film: youtu.be/eGlVRZbY2FE

Built around humour and movement, the film challenges the conventional idea of an office. It opens with Milind in a cramped traditional workspace before moving into a BHIVE Campus, where the workday unfolds through walking meetings, pickleball, recreation, focused work and downtime. In one playful moment, BHIVE Founder & CEO Shesh Rao Paplikar shares a witty exchange with Milind that turns a conventional “elevator pitch” into Milind’s preferred “staircase pitch.”

The narrative reflects a broader shift in workplace expectations. As companies increasingly focus on employee wellbeing, experience, and community, BHIVE is building campuses around the belief that a workplace should enable more than productivity; it should support a more active and balanced way of living.

Shesh Rao Paplikar, Founder & CEO, BHIVE Workspace, said, “As the first campus workspace company in India to unveil a brand film, we wanted to use this moment to make a larger statement about how the workplace is evolving. This film is not just about showcasing BHIVE; it is about challenging the conventional idea of an office. With Milind, we could bring that vision alive as he’s someone who naturally represents fitness, discipline and an active lifestyle. Through the film, we want to show that the modern workplace can go beyond desks to become a campus ecosystem where people can work, move, connect and recharge. The film reflects our ambition to redefine the workspace landscape and set a new expectation for how people experience their workday.”

Milind Soman, Brand Ambassador, BHIVE Workspace, said, “Fitness has never been just about a workout for me; it is about discipline, purpose, resilience and most importantly how you choose to live every day, every moment. That is what made the BHIVE association a natural fit. The idea that you can work, move, play, meet people and recharge in the same environment feels very relevant to how people want to live today. In the film, I think people will recognise themselves in some of these situations and hopefully start asking whether their own workplace could be a little more energetic.”

The brand film builds on BHIVE’s association with Milind Soman, which is rooted in the shared philosophy of fitness, active living, and long-term performance, brought to life through BHIVE’s fitness-led workspace ecosystems.

The film marks the next chapter in BHIVE’s fitness-led journey with Milind Soman, positioning its campuses as workplace ecosystems where productivity, movement and active living come together. Through sports zones, pickleball, recreational facilities, cafés, lounges and community-led experiences, BHIVE aims to make it easier for people to move more, stay active and build healthier routines as part of the everyday workday, without having to step away from the campus ecosystem.

The film closes with BHIVE’s proposition: “Elevate your lifestyle at work.”

Watch the full BHIVE brand film featuring Milind Soman: youtu.be/eGlVRZbY2FE

#BHIVEMovesWithMilind

Founded in 2014 and headquartered in Bengaluru, BHIVE Workspace is India’s largest campus coworking company and one of the fastest-growing providers of managed office spaces in the country. BHIVE operates 28+ centres with 8 campuses across Bengaluru and Mumbai, covering 1.8 million sq. ft. of premium workspace and serving a community of over 1,000 client companies, from early-stage startups to large enterprises and Global Capability Centres (GCCs).

BHIVE’s campus-led model is what sets it apart from conventional coworking. Each campus integrates design-driven workspaces with sports infrastructure, wellness facilities, community programming, and Indian hospitality, built around the company’s core philosophy of Work-Life Harmony. Amenities across campuses include cafés, recreation and sports zones, and 24×7 tech-enabled access, including on holidays.

Built around the philosophy of “Elevate Your Lifestyle at Work,” BHIVE promotes work–life harmony by combining productivity with well-being. Its design-driven spaces feature modern amenities such as cafés, recreation and sports zones, and 24×7 tech-enabled access, including holidays. BHIVE’s Work From Anywhere feature allows members to access any BHIVE centre on a single membership, offering unmatched flexibility and mobility for modern, distributed teams. As a fitness-driven and active lifestyle coworking brand, BHIVE continues to integrate movement, sports, and wellness into the everyday work experience, enabling members to perform at their best both professionally and personally.

For more information, visit www.bhiveworkspace.com.