A year ago, Sunidhi Mishra couldn’t have told you what SAP stood for. Today, SAP powers the finance, supply chain, and HR operations of 99 of the world’s 100 largest companies—and Mishra has a certification, and a job offer, to show she understands them.

SAP Learning Hub, student edition

“When I first heard about SAP, it felt huge and out of reach,” says Mishra, who studied at DBS Global University, Dehradun, and is originally from Prayagraj. Then she found SAP Learning Hub, student edition, a free program that gives final-year students in India access to the same systems those companies run on. “Practicing on real SAP systems changed everything for me.” By the time she took her SAP Certification exam, the platform had turned an intimidating acronym into a credential. She was placed on campus soon after. “Going from ‘What is SAP?’ to ‘I’m globally certified and placed’ still feels surreal,” she says.

For students heading into one of the toughest job markets in years, that feeling is becoming familiar. Across campuses, students who once assumed SAP was an engineer’s domain are discovering it’s a certification that doubles as career validation.

The offer is simple—eligible final-year students get no-cost access to SAP Learning Hub, student edition, including expert-led sessions, learning journeys, and two SAP Certification exam attempts.

Aayan Kumar, an MBA Finance graduate from DBS Global University, says SAP Certification gave him an edge. “It added substantial value to my profile during campus placements and played an important role in securing my position at BP (British Petroleum),” he says.

The impact extends beyond business students. Ananya Agrawal, studying Computer Science at SRM Institute of Science and Technology, Chennai, sees SAP Learning Hub, student edition as a foundation for the next wave of enterprise technology. “Elevating this foundation with an SAP Generative AI Developer certification has given me the tools to integrate advanced AI into the ERP landscape,” she says.

Different campuses and majors. The same conclusion. Understanding how the world’s largest companies operate is becoming table stakes for graduates.

For India’s final-year students in placement season, it’s the difference between a resume that lists a degree and one that proves, with a globally recognized certification, that the person is ready to work on day one.

Eligible final-year students in India can register for SAP Learning Hub, student edition at https://learning.sap.com/free-student-edition.

Jawa Yezdi Motorcycles is gearing up for the biggest evolution yet of its Jawa 42 portfolio. When Jawa returned to India in 2018, the storied brand, part of Classic Legends, remained true to a legacy built on firsts. Jawa has always chosen to stay different, whether through design, performance and engineering or its connection with motorcycle racing.

Jawa Yezdi Motorcycles is gearing up for the biggest evolution of its Jawa 42 portfolio with the upcoming Jawa All Stars launch

Jawa’s history is made of pioneering moments. In the 1960s, the brand introduced auto-clutch, bringing engineering innovation to the world of motorcycles. Around the same time, the beloved motorcycle became a popular name in racing, competing on tracks and inspiring generations of riders with its spirited performance. Jawa’s character has been shaped by that racing heritage ever since.

Following Jawa’s return to India, the brand’s legacy of firsts continued. The Jawa 42 became India’s first neo-classic motorcycle, bringing together classic Jawa design and performance engineering in a new format for Indian riders. Its pastel colour palette and off-centre instrument cluster gave it a distinctive identity, while dual-channel ABS and a liquid-cooled engine brought modern technology and performance to the segment. The iconic “Jawa Is Back” campaign amplified anticipation even further, with the overwhelming response leading to 100,000 online bookings.

Soon after, Jawa scripted another first with the 42 Bobber, establishing the bobber category in India. With its unmistakable factory-custom character, cantilever seat and rear mono-shock suspension, the 42 Bobber introduced a fresh interpretation of the bobber format. The 42 Bobber quickly became a cultural statement of individuality and went on to soon become the most loved Bobber of India. This year it also won the Style Icon of the Year award.

The Jawa journey has continued with the contemporary 42 FJ, bringing another distinctive interpretation of the neo-classic motorcycle to the 42 family. Its brushed aluminium tank panels added a distinctive design element, while the wider Classic Legends portfolio continued to expand its presence in the mid-sized premium motorcycle segment through its classics, neo-classics and factory-custom motorcycles. Its standout design went on to earn widespread acclaim, including two Viewers’ Choice Motorcycle of the Year awards.

Through its evolution, Jawa has always chosen to create something distinct rather than follow the norm. In turn, it has won over a certain kind of rider. One who appreciates design, is confident in their choices and does not need their motorcycle to conform. The Jawa customer is, in many ways, a reflection of the brand itself.

Jawa has built its story around firsts. Jawa riders have built theirs around their choices. Perhaps that is the reason the relationship between the brand and its riders has endured.

The quiet yet distinctive code of the Jawa rider preserves individuality while fostering a strong sense of belonging among like-minded riders. This shared spirit has helped create strong riding communities across India through the years, which today come together under Nomads Kommuniti, the company’s riding collective.

Making motorcycles for people who are comfortable taking the road less travelled, it is now ready with its biggest-ever reveal for the 42 range, with Jawa All Stars teasers now out on its social media handles and official website – www.jawayezdimotorcycles.com

About Classic Legends Pvt. Ltd. & BSA Motorcycles
Classic Legends Pvt. Ltd. was founded with a vision to reintroduce iconic motorcycle brands in India & international markets. The company currently boasts an elaborate portfolio constituting Jawa, Yezdi & BSA marquee brands. It aims to bring consumers a quintessential motorcycling lifestyle experience by co-creating exciting product and service offerings within its motorcycling ecosystem and bringing back renewed fervour into the performance-classic motorcycle market.

Bisleri International partnered with Sony Pictures India to celebrate the highly anticipated theatrical release of Spider-Man: Brand New Day through an exclusive consumer activation featuring limited-edition Bisleri bottles. The association was rolled out across Bisleri’s 250ml, 500ml, and 1-litre water bottles, as special-edition packs made available nationwide.
 

Bisleri Brings the Magic of Spider-Man: Brand New Day to Consumers with Limited-Edition Packs
 

The collaboration brought the excitement of one of the world’s most iconic superhero franchises to an everyday consumer touchpoint, transforming hydration into a fun and collectible experience.
 

Commenting on the association, Shony Panjikaran, General Manager & Head – Sony Pictures Releasing International, said, “Spider-Man has always had a fun, larger-than-life appeal that connects with audiences across generations. With Spider-Man: Brand New Day, we wanted to take that excitement beyond the big screen and bring it closer to fans through unexpected and engaging consumer touchpoints. Our association with Bisleri allowed us to do just that, bringing the franchise to life through limited-edition bottle designs and a high-impact on-ground activation. It was fantastic to see fans across India experience the magic of Spider-Man in such a fresh and playful way.”
 

Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “We were thrilled to associate with Spider-Man: Brand New Day, the next chapter of one of the biggest and most iconic global movie franchises, and a significant part of today’s global pop culture. The association was brought to life through our limited-edition bottles, which offered an exciting collectible experience for our consumer base.”
 

The collaboration was amplified through a high-octane, 360-degree marketing campaign spanning digital engagement, retail visibility and an impactful outdoor activation. Taking the excitement directly to the streets, a spectacularly branded Spider-Man: Brand New Day x Bisleri truck traversed Mumbai, generating high-impact OOH visibility and building excitement among fans around the film’s theatrical release.
 

The limited-edition Bisleri bottles were made available across general and modern trade outlets pan-India, allowing consumers and Spider-Man fans to be part of the Spider-Man: Brand New Day experience.

About Spider-Man: Brand New Day
It’s a BRAND NEW DAY for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him—and the pressure of seeing his old friends move on without him—sparks a change in Peter he may not have the power to control. But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves – a powerful villain no one can even see. The world may have forgotten Peter Parker, but he hasn’t forgotten them.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Tokyo-based Sony Group Corporation. SPE’s global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics.

For additional information, visit www.sonypictures.com/corp/divisions.html.
 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water. 
 

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep. 

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Montran India, a leading global financial infrastructure technology company, hosted the 2026 edition of the Montran India Summit, bringing together senior leaders from banks, financial institutions, regulators and market infrastructure institutions to discuss the next phase of India’s digital financial ecosystem. Shri Adv. Ashish Shelar – Hon’ Minister, Government of Maharashtra for Information Technology, Electronics, Artificial Intelligence, and Cultural Affairs delivered the keynote address at the Summit, which was held under the theme “India – Watched by the World. Building What’s Next.”

(L-R): Sujeet Tyagi, COO, Montran India; Shri Adv. Ashish Shelar, Hon’ Minister, Government of Maharashtra for IT, Electronics, AI, and Cultural Affairs; Julie Esca, CEO, Montran India

The Summit focused on India’s evolving financial ecosystem and the next set of opportunities across payments, capital markets and emerging technologies. Discussions centred on how India can build on the scale achieved in digital payments while developing financial infrastructure that is faster, more resilient and equipped for an increasingly real-time economy. As part of the programme, Montran also showcased its work around AI-led Payment Intelligence, highlighting how artificial intelligence and greater automation can strengthen areas such as fraud and risk management across increasingly complex digital payment environments.

Speaking on the occasion, Julie Esca, CEO, Montran India, said, “India has already won the first phase of its fintech journey by achieving extraordinary speed, scale and adoption. The next phase will be defined by trust, built transaction by transaction through resilient infrastructure, stronger authentication and fraud detection, and technology that performs reliably every time. India’s regulatory landscape, transaction volumes and customer expectations are evolving at an unmatched pace, compelling the industry to continuously innovate. The solutions we are developing here are not only addressing the needs of one of the world’s most demanding financial markets but are also strengthening Montran’s global product capabilities. As financial infrastructure becomes increasingly real-time and intelligent, lasting partnerships between banks, regulators and technology providers will be critical.”

Shri Adv. Ashish Shelar, said, “India’s digital public infrastructure has demonstrated how technology can democratise access to financial services at an unprecedented scale. If the previous decade was about democratizing access, the next must be about democratizing intelligence through responsible AI. As India’s financial capital, Mumbai is well positioned to become a global centre for financial technology innovation, where companies can design in Maharashtra, build for India and scale for the world. As we move forward, security by design, accountability by design and inclusion by design must remain non-negotiable. By combining India’s scale with global expertise, we can build financial systems that are faster, more resilient and accessible, and help define the future of global finance.”

The Summit featured two panel discussions examining key developments across India’s financial infrastructure. The capital markets discussion highlighted how India’s successful instant payments revolution has helped pave the way for a rapid and seamless transition to T+1 securities settlement, while positioning the market for a future move to T+0. India’s securities market infrastructures also shared how their technology strategies are enabling progress on multiple fronts, notably tokenization and internationalization, with the resulting efficiencies and opportunities set to benefit the country’s large and fast-growing investor base. The second explored how banks and financial institutions can build more resilient, scalable and AI-enabled payment systems for an increasingly always-on digital economy.

The discussions pointed to a broader shift underway in India’s financial ecosystem: having built payments infrastructure at a scale few markets have matched, the industry is now turning to what comes next, from faster securities settlement to more resilient, AI-enabled risk management. Montran said the Summit will continue to serve as an annual platform for that conversation, as Montran India works with the industry to build the country’s next generation of financial infrastructure.

Senior representatives from NSDL, NSE Clearing Limited, IFSCA, Bank of India, Axis Bank and Montran participated in the panel discussions, sharing perspectives on the evolving payments and capital markets landscape.

About Montran India
Founded in 2013, Montran India is the largest subsidiary of Montran, delivering payment and capital market infrastructure solutions to India’s banks and financial institutions. The company is a certified technology partner of NPCI and SWIFT, and holds ISO 27001/9001 certifications. It operates six offices across India, led from its head office in Mumbai. Discover more at www.montran.in

About Montran
Montran is the leading provider of Payment and Capital Market Infrastructure solutions, servicing the world’s foremost financial institutions with mission-critical installations and operations in over 90 countries. Discover more at www.montran.com

There are moments when the world of science pauses, white coats give way to music, and hands trained for surgical precision discover a different rhythm. That was the spirit of “Songs of the Soul,” a two-day celebration at Eugenix Hair Sciences marking the inauguration of its newly expanded third floor at Notan Plaza, Bandra West, Mumbai.

Combining soulful artistry with precision science Dr. Pradeep Sethi, Co-founder of Eugenix Hair Sciences (AIIMS New Delhi , Alumnus), celebrating transformation that touches lives!
 

Bringing together accomplished musicians and Eugenix’s own doctor-artists, the evening celebrated a unique duality at the heart of the brand: surgeons who have mastered not only the science of hair restoration, but the artistry within it. The same precision with which they design a natural hairline, read facial proportions and place every graft found expression through music and performance. A story that beautifully captured the spirit of the evening was that of Utkal Gaurav International School, a philanthropic initiative by Eugenix that embodies the brand’s belief in meaningful transformation. What began over a decade ago in a humble thatched hut, with a vision to make quality education accessible, has today grown into an English-medium international school nurturing young minds through values, excellence and holistic education. Inspired by the teachings of Paramahansa Yogananda, the school’s ethos of bringing “Eastern spiritual values alongside Western efficiency” resonates deeply with Eugenix’s own belief in harmonising modern science with human values. Its journey from humble beginnings to an institution shaping young lives served as a powerful reminder that true transformation is not simply about how far we go, but about the lives we touch, the values we nurture and the possibilities we create along the way.
 

The celebration brought together Shankar Mahadevan, Shekhar Ravjiani, Anup Jalota, Arun Govil, Padma Shri awardee Sudarshan Pattnaik, the Sabri Brothers, Raghav Juyal, Gurmeet Choudhary, Shweta Pandit, Altamash Faridi, Shadab Faridi, Surinder Pal, Akash Chopra, Sneha Mahajan, and other prominent personalities. It was also graced by business and healthcare leaders including Dr. Kiran Godse, dermatologist; Abhay Soi, Managing Director of Max Healthcare; Viraf Sarkari, Co-founder of Wizcraft; and Vandana M. Jagwani, alongside Dr. Pradeep Sethi’s close peers and well-wishers.
 

Reflecting on the evening, Dr. Pradeep Sethi, Co-founder, Eugenix Hair Sciences (AIIMS New Delhi, Alumnus), said, “For us, progress has never been about how far we go, but how deeply we make a difference. Eugenix began humbly, in a small basement in Rishikesh, with little more than a belief in what was possible. Today, as we grow across Mumbai, Delhi, Hyderabad and Odisha, with Bengaluru soon to join our journey, what gives us the greatest sense of fulfilment is not the scale, but the lives we have been privileged to touch along the way. ‘Songs of the Soul’ was a moment to pause with gratitude and celebrate the people, stories and values that have shaped us. As we grow, we remain committed to bringing together scientific excellence, artistry and human connection, and to ensuring that the soul of Eugenix remains unchanged, wherever the journey takes us.”
 

Sharing her thoughts, Dr. Arika Bansal, Co-founder, Eugenix Hair Sciences (AIIMS New Delhi, Alumna), said, “‘Songs of the Soul’ was a deeply meaningful celebration of the journey we have shared and the people who have been part of it. At Eugenix, we have always believed that excellence in healthcare is built not only on science and innovation, but also on empathy, trust and human connection. Seeing our doctors come together through music was a wonderful reminder of the person behind the profession. As Eugenix continues to evolve, we remain committed to advancing hair restoration with the highest standards of clinical excellence, while staying true to the values and relationships that have shaped our journey.”
 

Combining soulful artistry with the precision of science, the evening celebrated a shared belief: that true transformation touches not just how we look, but how we feel and who we become.

About Eugenix Hair Sciences

Eugenix Hair Sciences is one of India’s leading hair transplant clinic chains, with centres in Gurugram, Mumbai, Hyderabad and Bhubaneswar, and an upcoming centre in Bengaluru. Founded by Dr. Pradeep Sethi and Dr. Arika Bansal, both alumni of AIIMS, New Delhi and Fellows of the ISHRS, Eugenix has performed more than 20,000 procedures over 15 years for patients from across the world. The clinic’s signature Direct Hair Transplantation (DHT) technique was introduced through peer-reviewed research published in the Journal of Cutaneous and Aesthetic Surgery in 2013, indexed on PubMed. The Eugenix Gurugram centre is accredited by the National Accreditation Board for Hospitals & Healthcare Providers (NABH), Certificate No. DE-2026-0004.

On the occasion of its 97th Founders’ Day, the Dharampal Satyapal Group, (DS Group), a leading FMCG conglomerate and multi-business corporation, brought its remarkable journey to life in an entirely new way with the launch of ‘DS-Verse,’ an immersive experience that tells the story of the DS Group in the sky. At the heart of DS-Verse is the idea of a unique storytelling of the journey of DS Group since 1929. By scanning a QR code on the smartphones and pointing the device towards the sky, users can explore an augmented reality universe where constellations become gateways to different chapters of DS Group’s journey. Each constellation opens up stories around the Founders, the Group’s philosophy, key milestones, brands and businesses, as well as its CSR and sustainability initiatives and the impact created in communities.
 

DS Group Marks 97th Founders’ Day with ‘DS-Verse’, Telling its Story in the Sky
 

The DS Verse captures the journey of DS Group; from its humble beginning in Chandni Chowk to its evolution into one of India’s leading FMCG companies, the founding philosophy, the courage to create and an enduring commitment to building businesses that have redefined categories and touched lives since 1929. ‘DS-Verse’ brings this journey together in an interactive experience, paying homage to the Founders of DS Group, Shri Dharampalji and Shri Satyapalji, and the legacy they created. The experience brings together images, videos and digital content for audiences to discover how a simple beginning evolved into a diversified enterprise, how a philosophy became a way of doing business, how brands redefined categories and how the Group’s growth is always followed by a commitment to communities and a more sustainable future.

Built as a browser-based WebAR experience, DS-Verse can be accessed through compatible smartphones and browsers without requiring a separate app download.

Speaking on the launch, Mr. Sachin Sharma, Sr. General Manager, Corporate Marketing, DS Group, said, “Founders’ Day is a moment to celebrate the philosophy, courage and entrepreneurial spirit of our Founders, Shri Dharampalji and Shri Satyapalji, whose journey began in Chandni Chowk and laid the foundation for what DS Group has emerged today. As we mark our 97th Founders’ Day, we wanted to pay homage to that legacy in a way that brings our story alive for today’s audiences and inspires generations to come. DS-Verse celebrates where we come from while reminding us that the journey is far from over.”

DS-Verse has been designed as a permanent digital property of DS Group, with plans to continuously build on the experience through new content and stories. It will enable audiences to revisit the Group’s journey beyond the Founders’ Day celebrations and discover how its founding philosophy continues to shape its future. With DS-Verse, DS Group turns its legacy into an experience, bringing its story, values, brands, businesses and impact together under one sky, carrying forward the spirit of its Founders with the belief that the possibilities ahead are limitless.

About DS Group

The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.

As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC. DS Group has aligned its financial performance with global ESG priorities with the launch of a pioneering Double Materiality Assessment across all businesses. Further demonstrating its environmental leadership, the DS Group has a water positivity index at 1.8 across its business units in 30 locations of India.

For details, log onto www.dsgroup.com.

Travel and tour company tour On is strengthening its presence in Kerala through its association with Thiruvananthapuram Royals for the ongoing Kerala Cricket League (KCL) season. The partnership marks an important step in the brand’s expansion into Kerala’s dynamic sports and tourism ecosystem.

Thiruvananthapuram Royals and tour On join hands for the Kerala Cricket League, strengthening tour On’s presence and connect in Kerala

The association brings together tour On’s growing travel proposition and the widespread appeal of cricket, creating an opportunity for the brand to connect with audiences across Kerala through a shared passion for travel and sport. It also reflects tour On’s broader vision of exploring new avenues where tourism and sports can come together to create meaningful consumer engagement.

tour On has been expanding its presence across India, with a focus on making travel more accessible, personalised and memorable. In 2025, the brand reached a significant milestone through its sponsorship association with Punjab Kings in the Indian Premier League (IPL), providing a national platform to engage with audiences across the country.

Building on this experience, the association with Thiruvananthapuram Royals represents tour On’s next step towards establishing a stronger connect with the Kerala market. Through its association with the KCL, the brand aims to build greater awareness among Kerala audiences while exploring opportunities to bring together travel, sport and regional engagement.

Commenting on the association, Vikash Manoharan, Founder and CEO, tour On, said, “Our association with Thiruvananthapuram Royals is an exciting step in tour On’s journey towards building a stronger presence in Kerala. Cricket has an incredible ability to bring people and communities together, much like travel. We see significant potential in bringing these two passions together and creating new opportunities for engagement. This partnership is also aligned with our larger vision of exploring new markets and partnerships beyond conventional travel.”

The partnership further reflects tour On’s evolving approach to sports as a platform for tourism-led engagement. As the company continues to expand across markets, it is exploring strategic partnerships that can help connect with new audiences while creating innovative opportunities at the intersection of travel, tourism and sport.

About tour On

tour On is a growing travel and tour company focused on making travel more accessible, personalised and memorable. With an expanding presence across India, the company offers travel solutions designed around evolving consumer needs and experiences. Under the leadership of Founder and CEO Vikash Manoharan, tour On continues to explore new markets, partnerships and opportunities to build a differentiated presence in the travel industry.

Bisleri International Pvt. Ltd., India’s leading packaged drinking water company, has announced its association with the Asian Speed Skating Championship 2026 (on ice) as its Official Hydration Partner. Scheduled to take place from August 17 to 20, 2026, in Dehradun, the championship will bring together national and Asian-level speed skaters, reinforcing Bisleri’s growing presence across Olympic and emerging sports.

Bisleri International Becomes Official Hydration Partner of the Asian Speed Skating Championship 2026

As a high-performance sport that demands speed and stamina, speed skating presents a natural platform for Bisleri to reinforce its support for athlete hydration and performance. Through this association, Bisleri will provide dedicated hydration support to the participating athletes throughout the championship, while engaging with the sporting community through trackside branding, logo placements across event assets, athlete engagement, and shoot opportunities. The partnership will also extend to event-level digital coverage, including speed and endurance-themed content, athlete-focused storytelling, performance reels and event highlight videos, alongside dedicated social media posts in collaboration with the championship.

Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “India’s sporting landscape is evolving, with athletes and audiences embracing a wider range of sports beyond traditional formats. At Bisleri, we have built a strong sports marketing programme across genres, with hydration at the core of our associations. Our partnership with the Asian Speed Skating Championship is an extension of this commitment, enabling us to support athletes at the highest level while reinforcing the importance of hydration in peak human performance. Through such partnerships, we remain committed to nurturing Indian sport and encouraging a fit and active lifestyle.”

The association reinforces Bisleri’s continued focus on supporting athletes and building stronger connections with consumers through India’s evolving sporting landscape.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

As India’s baking, foodservice and processed food sectors continue to evolve, consistency, performance and ingredient quality are becoming increasingly important considerations for professional users.
 

Against this backdrop, ITALMOPA – the Italian Association of Milling Industries – will bring its “Pure Flour from Europe” campaign to Anuga Select India 2026, which will be held from 29 September to 1 October at the Bombay Exhibition Centre, Mumbai, alongside Anuga Food Tech India. Now celebrating its 19th international edition, Anuga Select India brings together food manufacturers and suppliers with buyers across the HoReCa, retail, distribution, bakery, confectionery and foodservice sectors, while the co-located Anuga Foood Tech India connects professionals from across the food processing and manufacturing ecosystem.
 

Anuga Select India 2026
 

Flour That Performs Across Applications

European soft wheat flour, particularly Italian flour, has long been associated with applications where dough structure, elasticity and consistency are critical.
 

From pizza, focaccia and artisan breads to pastries and fresh pasta, different flour specifications allow professional bakers and chefs to select the right flour for the desired process and each finished product.
 

Opportunities in India are also becoming broader. As bakeries, cafes, hotels, restaurants and food manufacturers experiment with new formats and recipes, there is growing scope for premium flour to move beyond traditionally European applications and find relevance across a wider range of professional kitchens.
 

At Anuga Select India, the Pure Flour from Europe campaign will connect with bakers, chefs, manufacturers, importers, distributors and foodservice professionals to showcase the performance and versatility of European soft wheat flour. Live pizza demonstrations at the booth will offer visitors a practical view of flour handling, dough performance and finished-product quality. Tastings and chef interactions will add an experiential element to the campaign, while informational materials and branded merchandise will help extend engagement with trade and hospitality professionals beyond the demonstrations.
 

Quality from Wheat to Flour

A key focus of the campaign is the rigorous approach to quality, food safety and traceability followed across the European milling industry.
 

European flour production combines careful wheat selection with modern milling technology, extensive quality controls and traceability throughout the production chain. Italian millers also continue to invest in process efficiency and more sustainable production practices.
 

These attributes are particularly relevant for professional users seeking reliable performance and consistency across batches.
 

“India represents an exciting market where culinary tradition is increasingly meeting new formats, international influences and professional baking techniques. Through our participation at Anuga Select India, we look forward to engaging directly with the industry and demonstrating how European flour can support quality, creativity and consistency across a wide range of applications,” said Vincenzo Martinelli President of ITALMOPA.
 

Strengthening Connections with India’s Food Industry

The exhibition comes at an important time for EU–India commercial relations, following the conclusion of negotiations on the EU–India Free Trade Agreement earlier this year.
 

For the European milling sector, Anuga provides an opportunity to deepen engagement with one of the world’s most dynamic food markets and connect with businesses across the food processing, HoReCa, bakery, retail and distribution sectors.
 

Visitors to Anuga FoodTec India 2026 can meet representatives of the Pure Flour from Europe campaign to learn more about European soft wheat flour, its characteristics and its versatility across professional food applications.
 

About Pure Flour from Europe

Launched in 2021, Pure Flour from Europe is a campaign co-funded by the EU and promoted by ITALMOPA, the Italian Association of Milling Industries, to build awareness of the quality, safety, traceability and versatility of European soft wheat flour.
 

In India, the campaign works with chefs, bakers, importers, food manufacturers, HoReCa professionals and the media through educational initiatives, product demonstrations, recipe development and industry engagement.
 

As India’s food sector continues to evolve, the campaign aims to deepen understanding of how European flour can support professional users across both traditional and contemporary applications, while strengthening connections between the European milling industry and the Indian food trade.
 

For more information about Pure Flour from Europe, or on the planned activities and events, visit our website, email us, or follow us on our social profiles as follows:
 

Website: www.pureflourfromeurope.com

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Arvind Limited, one of India’s pioneers in denim, has unveiled its latest AD Denim collection, accompanied by a new campaign featuring actor and youth icon Raghav Juyal. With over five decades of denim expertise, Arvind continues to evolve the category through fabric innovation, craftsmanship, fits and finishes. AD Denim, from the House of Arvind, brings this legacy to a new generation through contemporary silhouettes, premium fabrics, comfort and versatility.

Raghav Juyal for Arvind AD Denim Collection

Commenting on the launch, Pranav Dave, Chief Business Officer – Retail, Arvind Limited, said, “Arvind’s relationship with denim goes back decades, and our expertise has always been rooted in our ability to innovate across fabric, fit, finish and craftsmanship. With AD Denim and our campaign featuring Raghav Juyal, we are bringing this legacy to a new generation in a way that feels contemporary and authentic. Through Arvind Denim Lab, consumers can take this journey a step further—from choosing denim to creating denim that is truly their own.”

The new AW’26 collection highlights new fits, offering consumers distinct silhouettes designed for everyday comfort and personal expression. From timeless indigo to contemporary washes and finishes, the collection reflects the many ways denim can become an extension of one’s personality.

At the heart of the campaign is the thought “Real Comfort. Real Denim. For the Real You.” Featuring Raghav Juyal, the campaign celebrates authenticity and individuality, connecting Arvind’s deep denim heritage with a generation that believes personal style should come without a rulebook.

Campaign video link: youtu.be/yvh4HAjJGsI?si=9wJgjQmm_7PS54g6 

Taking the denim experience further is Arvind Denim Lab (ADL), a distinctive custom-made denim experience where consumers can create a pair that is uniquely their own. Consumers can explore premium denim fabrics, including select fabrics from Italy and Japan, and personalise their denim across fabric, fit, washes, finishes and detailing. ADL also offers custom measurements and personalisation options such as leather patches, buttons, rivets, zodiac details and monograms.

With AD Denim, Raghav Juyal and Arvind Denim Lab, Arvind continues to build on its denim legacy—bringing together heritage, craftsmanship, innovation and personal expression for the modern Indian consumer.