Union Agriculture and Farmers Welfare Minister Shivraj Singh Chouhan recently launched PRAGATI, a nationwide initiative to build 20,000 agri-entrepreneurs and directly benefit 20 lakh smallholder farmers through climate-resilient, regenerative agriculture. 

Union Minister of Agriculture & Farmers Welfare, Shivraj Singh Chouhan launching the PRAGATI initiative

The programme is backed by a coalition of institutions including the PepsiCo Foundation, State Bank of India Foundation, Gates Foundation, IDH, Heifer International, Environmental Defense Fund (EDF), Global Agri Entrepreneurship Academy, Sustainable Agriculture Foundation’s International Association (SAFIA), Agri Entrepreneur Growth Foundation (AEGF), and Transform Rural India Foundation (TRIF).

Building on an existing network of 26,000-plus agri-entrepreneurs that already supports 2.6 million farmers, PRAGATI aims to add 20,000 more entrepreneurs and reach over 2 million additional smallholders across Madhya Pradesh, Bihar, Uttar Pradesh, Assam, West Bengal, Jharkhand, Maharashtra and Rajasthan. The initiative targets a 30% rise in farmer incomes and a 15-20% yield boost in paddy, maize and potato, with regenerative practices adopted by at least a fifth of participating farmers. Entrepreneurs will run 20,000 village-level kiosks offering agronomy advisory, soil health services, mechanization, credit linkages and market access, alongside a push for financial and digital inclusion.

Speaking at the launch, Chouhan said “the vision of Viksit Bharat cannot be achieved without a developed agricultural sector and prosperous villages,” adding that the government’s focus extends beyond output to cutting cultivation costs, raising incomes, and promoting value addition and agri-entrepreneurship. He cited horticulture, livestock, fisheries and beekeeping, along with drones and digital advisory tools, as key levers for the sector’s future, stressing that traditional farming alone will not be enough for small and marginal farmers.

Industry and philanthropic partners echoed that sense of urgency. Monica Bauer, Senior Vice President, Global Social Impact at PepsiCo and President of the PepsiCo Foundation, said farmers are “at the heart” of the company’s business and that supporting their livelihoods is “essential to building a more resilient food system.” Jagrut Kotecha, CEO of PepsiCo India and South Asia, called PRAGATI “a much needed intervention” bringing together partners with shared intent, reflecting the company’s “Partnership of Progress” philosophy.

For SBI Foundation, the initiative marks a shift in banking’s role in rural India. Its MD & CEO, Swapan Dhan, said PRAGATI is “not just about creating agri-entrepreneurs” but about building “a nationwide movement of local changemakers who will drive farmer prosperity, climate resilience, and financial inclusion”.

International partners framed PRAGATI as a scalable model for the Global South. Alan Johnson of the Global AE Academy and IFC (World Bank Group) said the programme scales “a proven agri-entrepreneurship model” that turns rural youth and women into “catalysts of economic growth, innovation, and sustainable agricultural transformation.” Hisham Mundol, Chief Advisor-India at EDF, said it places “farmers and local entrepreneurs at the center of climate-smart, efficient solutions,” combining data-driven insights with last-mile delivery. Dr. Simon Winter of SAFIA called it “a bold step towards enabling a new generation of rural changemakers to accelerate the transition to regenerative and climate-resilient agriculture.”

Rina Soni, Executive Director of Passing Gifts Pvt. Ltd., a Heifer International subsidiary, said the platform treats farmers “not as passive beneficiaries” but as “entrepreneurs, leaders, and changemakers,” with the potential to make farming “a profitable, sustainable, and aspirational choice for the next generation.”

With its scale and multi-stakeholder design, PRAGATI is set to become India’s largest privately led agri-entrepreneurship programme, positioning local entrepreneurs as central agents in building a more inclusive and climate-resilient rural economy.

• Special screening builds on a series of partner focused initiatives introduced by the company

• Huma Qureshi’s visit reflected commitment to create unique engagement opportunities

Yes Madam, India’s leading at-home salon and wellness platform, continued the mission of creating meaningful experiences for its service partners by organising a special screening of Huma Qureshi’s latest film Baby Do Die in Delhi. Adding to the experience, the brand invited Huma Qureshi for a surprise visit to the exclusive screening, where she interacted with the service partners and made the event a memorable experience for them.

Huma Qureshi attends the exclusive screening of Baby Do Die Do for Yes Madam’s service partners

The initiative reflects Yes Madam’s continued commitment to investing in its gig workforce through initiatives focused on the growth, well-being and overall experience of its service partners. The special screening builds on a series of partner-focused initiatives introduced by the company. Earlier this year, Yes Madam organised a first-of-its-kind three-day experiential retreat in Goa for their top-performing Queen Partners who operate under the company’s 0% commission model. The company has also introduced a 0% commission policy for their pregnant service partners this year and recently launched a structured health and financial safety net for partners as part of its World Health Day initiative.

Through a series of progressive measures, the company continues to set a differentiated benchmark for gig workforce welfare in the industry. By combining experiential engagement activities with long term partner focused initiatives, the company aims to recognise and acknowledge the contribution of its service partners while strengthening their long-term association with the brand. Huma Qureshi’s visit and participation in the film screening further reflected Yes Madam’s commitment to creating unique engagement opportunities for its partners by giving them the opportunity to interact with prominent personalities.

Commenting on the initiative, Aditya Arya, Co-Founder and CEO, Yes Madam, said: “At Yes Madam, we have always believed that our service partners are the backbone of our business. Our commitment to them goes beyond creating better earning opportunities and we also want to create unique and memorable experiences. The special film screening with Huma Qureshi reflects our continued effort to strengthen their connection with us. We also believe in maintaining direct and open communication with our service partners and remain committed to supporting them at every stage of their journey.” 

Through engaging and differentiated initiatives, Yes Madam continues to challenge conventional gig economy structures by prioritizing fair earning opportunities, recognition, engagement, and holistic well-being for its service partners. The company remains committed to ensuring that every service partner associated with the brand feels valued, recognised, empowered and supported throughout their journey with Yes Madam.

About Yes Madam
Founded in 2016, Yes Madam is an at-home beauty and wellness platform offering salon and spa services through trained professionals using hygienic, single-use product formats. Operating across 55+ cities in India, the brand focuses on convenience, transparency, and high-quality personal care experiences delivered at home.

Amity Global School, Gurugram, is proud to announce its exceptional performance in the International Baccalaureate Diploma Programme (IBDP) May 2026 Examination, with two students securing a perfect score of 45 out of 45, while students attained the highest possible grade of 7 across all subjects offered by the school. The school’s overall IB Diploma average also stood significantly above the world average, reaffirming its position among the leading IB World Schools. At Amity, resilience is nurtured as an integral part of the learning journey, enabling students to embrace challenges with confidence, think independently, adapt to change, and persevere in the face of academic rigour. Combined with a strong emphasis on holistic development, this philosophy empowers students to achieve excellence while preparing them to thrive as compassionate, confident, and future-ready global citizens.
 

Amity Global School, Gurugram Achieves Outstanding IBDP Results 2026 with Two Students Securing a Perfect 45 out of 45
 

Leading this year’s outstanding results are:

• Lakshya Narula – 45/45

• Khevna Pankaj – 45/45

• Anushree Khandelwal – 44/45

• Palak Chopra – 41/45

• Sanvi Chauhan – 40/45

• Mehr Batra – 40/45
   

The two perfect scorers demonstrated exceptional consistency by achieving the highest possible grades across every subject, exemplifying academic excellence, intellectual curiosity, and an unwavering commitment to learning.
 

The International Baccalaureate Diploma Programme (IBDP) is globally recognised for its academic rigour, inquiry-based learning, and emphasis on developing internationally minded, well-rounded learners. Excelling in the IBDP requires students to balance demanding coursework, independent research, critical thinking, creativity, and community engagement—making these achievements truly exceptional.
 

Congratulating the students, parents, and faculty, Dr. (Mrs.) Amita Chauhan, Chairperson, Amity Group of Schools, said, “The exceptional achievements of our students in the IBDP examinations are a reflection of their perseverance, intellectual curiosity, and commitment to excellence. At Amity, we believe education is not merely about academic success but about nurturing confident, compassionate, and globally responsible leaders. Our focus on building resilience, character, and a lifelong love for learning enables students to embrace challenges with confidence and realise their fullest potential. I congratulate our students, their parents, and our dedicated teachers on this remarkable accomplishment and wish our young achievers every success as they embark on the next chapter of their journey.”
 

With these outstanding results, Amity Global School, Gurugram continues to strengthen its reputation as a centre of excellence in international education, preparing students not only for admission to leading universities worldwide but also to become future-ready global citizens equipped with knowledge, integrity, leadership, and the resilience to excel in an ever-evolving world.

Nilkamal Homes, the premium furniture retail brand from Nilkamal, has launched its flagship store in Thane, marking a significant milestone as the brand’s 80th store in India. The launch reflects Nilkamal Homes’ rapid expansion across metro cities and Tier I markets through a robust mix of both company and franchisee stores. As part of its growth strategy, the brand plans to expand to 100 stores by the end of 2026, further strengthening its retail presence across the country.

Nilkamal Homes

Spread across 15,500 sq. ft., the flagship store is located at Building No. 778/C, Survey No. 185/1/A, Chamunda Complex, Kasheli, Maharashtra, 421302. The store brings alive the House of Nilkamal concept, offering an immersive retail experience with an extensive portfolio of well-made furniture, mattresses, home decor, furnishings and accessories. Designed as a one-stop destination for every home, the store reflects Nilkamal Homes’ vision of making premium furniture shopping more inspiring, convenient and comprehensive.

Nilkamal Homes

The flagship store showcases an extensive portfolio of well-made living room, bedroom, dining and home office furniture, complemented by mattresses, home decor, furnishings, rugs and modular storage solutions. Thoughtfully curated room settings offer customers inspiration while showcasing a wide variety of styles, materials and finishes to suit diverse homes and lifestyles.

Nilkamal Homes

Leveraging Nilkamal’s manufacturing capabilities, Nilkamal Homes offers a unique offering, The Create+ Collection—a modular furniture range that allows customers to customise sofas, beds and dining furniture to suit their individual preferences. With an extensive choice of designs, materials and finishes, the collection offers the flexibility of customised furniture without the extended waiting periods traditionally associated with made-to-order products.

Nilkamal Homes

Speaking on the occasion, Mr. Parekh, President – Nilkamal Homes said, “The launch of our 80th store in India is a milestone moment as we journey towards crossing 100. We are creating destinations that bring together a complete range of well-made furniture and home solutions, giving customers convenience and the ability to customise products to suit their homes. As we continue expanding across the country, our focus remains on delivering well-made products, exceptional retail experiences and the trusted quality that Nilkamal is known for.“

About Nilkamal Homes 
Part of the legendary Nilkamal Limited group, Nilkamal Homes is a leader in the Indian home decor and furniture market. Known for their well-made furniture and decor, the brand operates 70+ stores across India, dedicated to redefining modern living for the Indian family. 
 
For more details, please visit www.nilkamalhomes.com  
Follow on Instagram www.instagram.com/nilkamalhomes

Lloyds Realty Developers Limited has unveiled a refreshed brand identity, marking a strategic shift in how the Mumbai based real estate developer positions itself as it enters its next phase of growth. The announcement comes at a moment of significant scale for the company: with over Rs. 23,500 crore in project portfolio value, more than 3 million sq. ft. delivered, and approximately 14 million sq. ft. currently under development, Lloyds Realty is now setting its sights on more than Rs. 10,000 crore in pipeline development across 9 key Mumbai micro-markets over the next 8 years.

Lloyds Realty unveils a refreshed brand identity with monochromatic design language and new vision anchored in “Building Soulful Spaces”

The most distinctive change is the new brand symbol anchored around the numeral “1” – representing focus, leadership and a singular commitment to excellence. Accompanying it is a shift from Lloyds Realty’s earlier blue corporate palette to a refined monochromatic design language, signalling a deliberate move toward the premium positioning in Mumbai’s dynamic real estate. While Lloyds Realty’s name, values, and legacy remain unchanged, the evolved visual identity signals a sharper strategic direction and an upgraded vision for the future.

Marking this notable moment, Mr. Ravi Agarwal, Chairman & MD, Lloyds Realty Developers Limited, said, “This rebrand represents the evolution of Lloyds Realty as a company – not just in how we look, but in what we stand for. As customer expectations in Mumbai’s real estate market grow more sophisticated, we are building developments that go beyond structure to create genuine value, trust, and experience. Over the course of next five years, we aim for Lloyds Realty to be recognised as one of Mumbai’s most respected premium developers – and this identity is the foundation for that growth journey.”

“A brand identity should do more than create recognition. It should express the ambition of the business it represents. For Lloyds Realty, we wanted to create a visual language that reflected clarity, confidence and a long-term vision. For a real estate firm, it is crucial that the identity reflects its compassionate and human nature. Combining ‘L’ of Lloyds with the numeral ‘1’ created a powerful symbol of leadership, strength and excellence. The monochromatic palette was intentionally chosen to convey sophistication, permanence and timeless appeal. As Lloyds Realty enters a new phase of growth, this identity provides a distinctive foundation that is both strategically meaningful and instantly recognisable,” said Sunil Mahadik – Creative Head, Minds Collective.

The refreshed identity further marks the evolution of Lloyds Realty’s brand philosophy. While the company’s legacy has been rooted in “Value Buildings, Building Values,” the new vision of “Building Soulful Spaces” takes that foundation further: a sharper focus on developments that create meaningful experiences, lasting community value, and a sense of belonging that outlives the transaction. 

The refreshed identity will be rolled out across all customer and stakeholder touchpoints, including project sites, sales galleries, marketing communications, digital platforms, corporate assets, and partner networks.

Existing customers, employees, channel partners, and stakeholders will continue to experience the same commitment to trust, transparency, and service excellence that has defined the company’s track record.

About Lloyds Realty Developers Limited

Lloyds Realty Developers Limited is a Mumbai-based real estate development company and a subsidiary of Lloyds Enterprises. The company currently has a portfolio valued at over Rs. 23,500 crore, spanning premium residential and redevelopment projects across key micro-markets. With over 3 million sq. ft. delivered and approximately 14 million sq. ft. under development, the company is focused on building thoughtfully designed spaces that create lasting value for homeowners and communities 

Formerly known as Aristo Realty Developers Ltd. and tracing its roots back over three decades, the company brings a long-standing legacy in Mumbai’s redevelopment space, including cluster redevelopment and MHADA schemes, and is currently expanding its portfolio with new launches such as The Nilayam in Goregaon and Solace in Dadar (West).

It has delivered close to 3 million square feet of residential and commercial real estate across Mumbai, Thane, Pune, and Tirupur, with landmark projects such as Pearl Residency, Lloyds Garden, and The Qube. Guided by Chairman and Managing Director Ravi Agarwal, Lloyds Realty Developers Limited continues to focus on quality craftsmanship, timely delivery, and sustainable urban development across India’s real estate sector.

For more information, please visit lloydsrealty.com.

Partnership brings internationally recognised UK postgraduate education closer to Indian maritime professionals, supporting the future of India’s maritime workforce and strengthening UK-India educational collaboration.
 

Global Collaboration for Maritime Excellence with UK’s MLA College and the Institute of Marine Engineers (India) Forging a Strategic Partnership
 

UK higher education institution MLA College and the Institute of Marine Engineers (India) (IMEI) have officially launched a strategic partnership that expands access to internationally recognised UK postgraduate education for India’s maritime professionals. The partnership marks an important milestone in supporting the future of India’s maritime workforce while strengthening educational collaboration between the United Kingdom and India.
 

The partnership, formalised through the signing of a Memorandum of Understanding (MoU) during Singapore Maritime Week 2026, was officially launched at the MLA College India Launch Reception held on 2 July 2026 at The Lalit, Mumbai.
 

The launch reception brought together around 150 senior leaders from government, the maritime industry, higher education and business, demonstrating strong support for greater collaboration between industry and academia in preparing the next generation of maritime leaders.
 

Among those in attendance were Shri Killi Mohana Rao, Chief Surveyor, Directorate General of Shipping, Sanjeev Mehra, Chairman, The Institute of Marine Engineers (India), Mohan Singh Pal, Director (METC), The Institute of Marine Engineers (India), and Krishnan Subramaniam, Chief Learning Officer, Transworld Academy of Excellence and International Chairman of the Institute of Chartered Shipbrokers, alongside representatives from Maersk, Maersk Tankers, The Shipping Corporation of India, Eastern Pacific Shipping, Anglo Eastern Ship Management, Indian Register of Shipping and KPMG, demonstrating broad support for strengthening maritime education, professional development and industry collaboration across India.
 

As India continues to strengthen its position as a leading global maritime nation through investment in ports, logistics, green shipping and maritime innovation, the need for highly skilled maritime professionals has never been greater. At the same time, the global maritime industry is undergoing significant transformation, driven by decarbonisation, digitalisation, evolving international regulations and changing workforce expectations. The MLA College and IMEI partnership has been established to help address these challenges by expanding access to flexible, internationally recognised UK postgraduate education for experienced maritime professionals in India.
 

The partnership creates a framework for collaboration across maritime education, professional development, academic engagement, research and knowledge exchange. By combining MLA College’s expertise in flexible UK higher education with IMEI’s extensive professional network and long standing presence within India’s maritime sector, the collaboration aims to strengthen workforce capability and support the industry’s long term growth.
 

Through MLA College’s fully online and flexible learning model, maritime professionals can earn British postgraduate qualifications without relocating overseas, enabling them to continue working while advancing their education and careers.
 

The initial programmes available through the partnership include:

• MSc Engineering for Marine Professionals

• MSc Sustainable Maritime Operations

• MBA Maritime Operations
   

Eligible maritime professionals across India can now apply for the programmes.
 

The programmes are delivered fully online, enabling professionals to continue working while studying towards internationally recognised UK qualifications.
 

The programmes are particularly relevant for professionals preparing for or progressing beyond their First Engineer and Chief Engineer Certificates of Competency (CoC). Alongside strengthening technical expertise, they are designed to develop the leadership, strategic thinking and management capabilities required across today’s global maritime industry.
 

Reflecting the sector’s continued transformation, MLA College’s MSc Sustainable Maritime Operations programme also includes specialist modules in Maritime Decarbonisation and Social Sustainability in the Maritime Industry, equipping professionals with the knowledge needed to respond to the industry’s increasing focus on sustainable shipping, environmental stewardship and responsible maritime operations.
 

Prof. Mohammad Dastbaz, Principal and CEO of MLA College, said, “India is one of the world’s most important maritime nations and its influence will only continue to grow. Through our partnership with The Institute of Marine Engineers (India), we are making internationally recognised UK postgraduate education more accessible to experienced maritime professionals while helping develop the leadership, innovation and sustainability capabilities needed for the future of the industry. Together, we look forward to strengthening collaboration between the United Kingdom and India while investing in the people who will shape the future of global shipping.“
 

Kaushik Seal, President of The Institute of Marine Engineers (India), said, “This partnership represents a significant milestone for IMEI and our members, and we believe it is the first collaboration of its kind in the Indian maritime education landscape. By combining IMEI’s strong professional network and premier infrastructure with MLA College’s internationally recognised UK postgraduate programmes, we are creating new opportunities for Indian marine engineers to continue their professional and academic development while remaining in employment. Together, we are helping to equip maritime professionals with the knowledge, leadership skills and global perspective needed to support the continued growth and competitiveness of India’s maritime sector.”
 

The partnership also reflects MLA College’s long term commitment to India and its ambition to work closely with industry, employers and professional bodies to support the development of future maritime leaders. As part of GEDU Global Education, an international education group with operations across 15 countries and a community of more than 85,000 students, MLA College continues to expand access to internationally recognised UK higher education through strategic partnerships that support workforce development, innovation and industry advancement.
 

With learners from more than 75 countries, MLA College has established itself as a trusted provider of flexible, industry focused postgraduate education designed specifically for working professionals. Its programmes are validated by the University of Plymouth, one of the UK’s leading universities with a long standing reputation in marine and maritime education. Together, MLA College and IMEI share a commitment to lifelong learning, professional excellence and preparing the next generation of maritime leaders equipped to support India’s growing influence within the global maritime economy.
 

About MLA College

MLA College is a UK higher education institution specialising in maritime, environmental and sustainability education. Through fully online, flexible and industry focused postgraduate programmes, the College enables working professionals across more than 75 countries to earn internationally recognised UK qualifications while continuing their careers.
 

MLA College is part of GEDU Global Education, a global education group with operations across 15 countries and a community of more than 85,000 students, offering educational opportunities from K–12 through to postgraduate degrees, apprenticeships and language schools. Together, GEDU and MLA College are committed to widening access to high quality education, supporting lifelong learning and developing future ready professionals across industries worldwide.

Links:

MLA College – Marine, Maritime, Sustainability and Engineering College

IMEI College

Bisleri International Pvt. Ltd., through its flagship sustainability initiative Bottles for Change (BFC), has signed a Letter of Association (LoA) with the Indian Coast Guard (Kerala & Mahe) to advance plastic waste management and promote environmental sustainability across coastal regions. This is also in line with ICG mission of Plastic Free Oceans.

Bisleri International Signs Letter of Association with Indian Coast Guard (Mahe & Kochi) for plastic waste collection and awareness

The agreement was formally signed by Dr. Angelo George, Chief Executive Officer (CEO), Bisleri International, and Deputy Inspector General Ashish Mehrotra of the Indian Coast Guard, in the presence of senior representatives from both organisations, including Mr. K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International; Mr. Dhinakaran, South Region Manager – CSR, Bisleri International; Mr. Jofin, CSR Executive (Kerala), Bisleri International; and Mr. Jabir, Chief Executive Officer, Green Worms.

Deputy Inspector General Ashish Mehrotra, Indian Coast Guard (L) with Dr. Angelo George, CEO, Bisleri International (R)

Through this collaboration, Bottles for Change will work closely with the Indian Coast Guard to strengthen plastic waste management systems by promoting responsible collection, segregation, and recycling of post-consumer plastic. The partnership also aims to drive awareness, encourage behavioural change, and foster sustainable practices to prevent plastic waste from entering coastal and marine ecosystems.

Commenting on the association, Dr. Angelo George, CEO, Bisleri International, said, “It is an honour for Bisleri to collaborate with the Indian Coast Guard in advancing environmental sustainability. Through the Bottles for Change initiative, we are committed to supporting efforts to protect our coastlines and marine ecosystems. This partnership reflects our shared vision of responsible waste management and a cleaner, greener future for the nation.”

Deputy Inspector General Ashish Mehrotra of the Indian Coast Guard also appreciated the initiative which will promote greater awareness, strengthen waste management practices, and ensure the preservation of our coastal ecosystems for future generations.

The Indian Coast Guard, entrusted with safeguarding India’s vast coastline, plays a crucial role in protecting marine environments. This collaboration will further enhance efforts to address the growing challenge of plastic pollution in coastal areas and oceans while promoting efficient waste management practices.

As part of Bisleri’s Greener Promise, the Bottles for Change program continues to expand its impact by building strong partnerships with government institutions and community stakeholders. The association with the Indian Coast Guard marks a significant step in extending the program’s reach to coastal and marine ecosystems, reinforcing Bisleri’s commitment to environmental stewardship and sustainable development.

About Bisleri International Pvt. Ltd.

With a legacy of over 54 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighboring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavors, such as Pop, Rev, Limonata and Spyci Jeera. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. 

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Bhagyashree, the popular Bollywood actor known for her role as Suman in the film, ‘Maine Pyar Kiya’ in 1989, philanthropist and wellness advocate, has extended support to the campaign of World Animal Protection to end cruel elephant rides in Jaipur. As a child, Bhagyashree was introduced to the concept of compassion for animals and as she grew up, she realized that millions of animals across the world were needlessly suffering cruelty at the hands of humans. As an avid traveler, she has observed wild animals like elephants and lions in the wild in Maasai Mara in Kenya and leopards in Jawai in Rajasthan. In these situations, she has been able to observe the regal splendor of wild animals living where they belong, in the wild. Sadly, this freedom is denied to millions of wild animals that are held in captivity worldwide, many of them in entertainment, such as elephants for riding in Amer Fort in Jaipur in Rajasthan.

Bhagyashree playing with a horse Photo credit: Bhagyashree

 Jaipur is called the pride of Rajasthan. Every day, thousands of tourists visit beautiful palaces, colourful markets and the historic Amer Fort, admiring the rich culture and royal heritage of the Pink City that is also a UNESCO World Heritage site.

“I learned about the lives of the elephants behind these rides. Hidden behind the bright decorations and tourist photographs are nearly eighty elephants living a life of pain and captivity. These gentle animals are taken away from the forests where they truly belong and are forced to spend their days carrying tourists under the hot sun. Many remain chained for long hours, deprived of proper food, medical care, rest and the freedom to move naturally. When they are not giving rides at Amer Fort, they are often made to continue working in Haathi Gaon, where their suffering silently continues.

Elephants are not meant for entertainment. They are highly intelligent and emotional wild animals. Just like humans, they form deep family bonds,care for their young ones and feel joy, fear, grief and loneliness. In the wild, elephants walk long distances every day, swim across rivers and live in close social groups. Seeing them reduced to a life of chains and commands for human amusement is heartbreaking,” Bhagyashree says.

 “What disturbed me even more was learning how many elephants are trained. Baby calves are often separated from their mothers and forced to undergo a cruel process called “the crush” to break their spirit and make them obedient enough for rides and performances. It is difficult to imagine the fear and trauma these young animals go through simply to entertain people for a few minutes,” Bhagyashree adds.

 Bhagyashree feels most tourists, whether from India or abroad, are unaware of this suffering. They only see a decorated elephant and a memorable ride, without realising the pain hidden behind it.

“India has recognised elephants as our National Heritage Animal, yet these magnificent beings continue to suffer in captivity for tourism. I believe we can celebrate Rajasthan’s culture and history without causing cruelty to animals. True heritage should reflect compassion, dignity and respect for life. I have seen elephants in the wild and can state that these majestic animals belong in the wild, and not in captivity. I stand with World Animal Protection in calling for an end to elephant rides in Jaipur and for the rehabilitation of these elephants into proper sanctuaries where they can finally live with care, peace and some freedom for the rest of their lives. Wildlife belongs in the wild, not in chains for entertainment,” emphasises Bhagyashree.

World Animal Protection would like to thank Bhagyashree wholeheartedly for the compassion she has shown for the captive elephants in Jaipur. The timing is especially appropriate given that World Animal Protection, as part of a coalition of two hundred and forty one organisations comprising the Asia For Animals coalition, has written to the Chief Wildlife Warden of Rajasthan requesting him to end elephant rides in the wake of the unfortunate death of an elephant named Chanchal, who was painted for a photoshoot of an artist named Julia Buruleva from Russia. Also, World Animal Protection welcomes the announcement of animal welfare standards by the Ministry of Tourism in places that are frequented by tourists and it is hoped that stringent animal welfare standards will lead to the cessation of elephant rides in places like Amer Fort in Jaipur.

“We are very pleased to have a compassionate and conscientious celebrity like Bhagyashree join our ranks to end elephant rides and combat animal cruelty,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India. “We hope her plea to end elephant rides will encourage more people to stop riding elephants and ultimately bring this spectacle to an end with the help of the government of Rajasthan.”

For more information and video statement of Bhagyashree, please contact World Animal Protection at : shubhobrotoghosh@worldanimalprotection.org.in.

Every major sporting event brings millions of fans together to celebrate competition, debate strategies, and predict outcomes. Traditionally, these conversations have revolved around team form, player statistics, historical records, and expert opinions. Today, another dimension is quietly becoming part of the fan experience – astrology.

Astrology, Your Game Plan Beyond the Score

As digital platforms continue to shape consumer behaviour, many sports enthusiasts are exploring astrology predictions as an additional layer of entertainment during global tournaments. Whether checking planetary influences before a high-profile match, reading zodiac-based forecasts, or comparing astrological insights with conventional sports analysis, fans are increasingly blending tradition with technology to engage more deeply with sporting events.

Sports Fandom Is Becoming More Interactive

The way audiences experience sports has changed significantly over the past decade. Fans no longer wait for match day to engage with their favourite teams. Social media discussions, fantasy sports, live commentary, podcasts, prediction polls, and online communities have transformed tournaments into continuous digital experiences.

This growing appetite for participation has also encouraged people to explore alternative perspectives on sporting events. Alongside performance analytics and expert opinions, astrology has emerged as an area of curiosity for audiences seeking a different way to engage with the competition.

Rather than replacing statistical analysis, astrology has become part of the broader conversation that surrounds major sporting events.

The Growing Popularity of Astrology in the Digital Era

The increasing interest in astrology extends well beyond sports. Over the past few years, online astrology platforms have experienced significant growth as more users seek personalised insights into shaadi, relationships, careers, finances, health, and everyday decision-making.

According to market research by Grand View Research, the global astrology market is projected to grow steadily throughout the decade, driven by rising smartphone adoption, digital consultations, and increasing demand for personalised spiritual and wellness services.

Mobile applications have made astrological guidance more accessible than ever before. Daily horoscopes, birth chart analysis, numerology, tarot readings, and live consultations with astrologers are now available within seconds, allowing users to integrate astrology into their daily routines.

Why Sports Fans Are Turning to Astrology Predictions

Global tournaments often create uncertainty and excitement, making predictions an essential part of the overall fan experience. While data-driven forecasts remain popular, many fans also enjoy exploring symbolic interpretations through astrology predictions.

For some, astrology offers an additional source of entertainment before a match. Others use zodiac forecasts to understand player personalities, team dynamics, or broader cosmic influences surrounding important sporting events. The appeal lies less in certainty and more in adding another dimension to the conversation.

This behavioural trend reflects a wider shift in digital consumption, where users increasingly combine factual information with personalised content to create richer and more engaging experiences.

Technology Is Making Astrology More Accessible

Advances in technology have transformed how people access astrological services. Artificial intelligence, mobile applications, and real-time digital consultations have made personalised guidance available to users regardless of their location.

Modern astrology platforms offer detailed birth chart analysis, daily and weekly forecasts, compatibility reports, and live consultations with experienced astrologers. These digital experiences have significantly expanded the reach of astrology, particularly among younger users who prefer mobile-first services.

The convenience of instant access has also contributed to astrology’s growing role during culturally significant moments, including festivals, elections, financial planning, and major sporting events.

Digital Platforms Are Responding to Evolving Consumer Interests

As consumer interest in personalised experiences continues to grow, astrology platforms are expanding the ways users interact with astrological insights.

Neo Astro is among the digital platforms observing this trend through increasing interest in personalised consultations, kundali, horoscope updates, and astrology predictions during major global events. By combining traditional Vedic astrology with modern digital accessibility, the platform illustrates how centuries-old practices continue to evolve for today’s connected audiences.

The Future of Astrology in the Digital Age

The convergence of sports, technology, and personalised digital experiences reflects broader changes in consumer behaviour. As audiences continue to seek interactive ways to participate in global events, astrology is likely to remain an important part of that evolving landscape.

Whether through daily horoscopes, birth chart analysis, or astrology predictions, digital platforms like Neo Astro are making traditional practices more accessible to the modern world. While sports will always be decided on the field, the conversations surrounding them continue to evolve, and astrology is increasingly becoming one of the many ways fans choose to engage with the excitement beyond the final score.

There is immense pride and celebration at Knowledgeum Academy, an IB World School, as it announces outstanding results in the International Baccalaureate Diploma Programme (IBDP) examinations for the Class of 2024–2026. Backed by the prestigious JAIN Group, the academy celebrates its exceptional performance with a 100% pass rate, reaffirming its commitment to academic excellence and holistic education.

Knowledgeum Academy’s Outgoing Class of 2024 – 2026

The graduating cohort achieved an average score of 32 points, with the highest individual score of 41. 

Leading the class are Jahnavi C T (41/45), who will be pursuing higher education at Krea University, India; Moksh Venkata Sai Yellapu (40/45) and Murali Madhava P (40/45), both heading to the University of Warwick, UK; and Ojaswin Tharan (40/45), who has secured admission to King’s College London, UK. 

For the Knowledgeum Academy community, these results represent far more than academic statistics. They reflect the determination of learners who embraced challenges with confidence, as well as the unwavering support of a dedicated team of IB-trained educators, university counsellors, mentors, staff and parents who guided them throughout their two-year journey.

Dr. Chenraj Roychand, Founder Chairman of JAIN Group and Founder of Knowledgeum Academy, shared his congratulations:
“This class has shown what can be accomplished when education moves beyond the classroom and learners step beyond their comfort zones. Seeing our learners surpass global averages and achieve the prestigious 40+ milestone is truly inspiring.”

Reflecting on the learners’ transformational journey, Ms. Aparna Prasad, Founder of Knowledgeum Academy, added, “Watching these young individuals walk into the academy in 2024 and seeing who they have become today is truly heartening. These results are a testament to the quiet hours of hard work, the courage to embrace challenging opportunities, and the unwavering support of parents and educators. They have transformed rigorous academic experiences into a future filled with limitless possibilities.”

The achievements of the Class of 2024–2026 extend well beyond examination results. As a UCAS-registered centre, Knowledgeum Academy’s personalised university guidance and mentorship have empowered learners to realise their global aspirations. Members of the graduating cohort have already secured offers from leading universities in India and internationally, including the University of California, the University of Melbourne, Singapore Management University, Krea University, Ashoka University, the University of Warwick, and King’s College London, among others. Learners will be pursuing diverse disciplines spanning liberal arts, business, engineering, design, technology, and the sciences. Several have also been awarded attractive merit-based scholarships in recognition of their academic excellence and holistic achievements.

As Knowledgeum Academy celebrates another milestone, the success of the Class of 2024–2026 reinforces the institution’s reputation as one of Bengaluru’s leading IB World Schools. More importantly, it reflects the academy’s enduring commitment to nurturing intellectually curious, compassionate, and future-ready global citizens who are prepared to make meaningful contributions to Bharat and the world.

To learn more about Knowledgeum Academy and its IBDP offerings, visit www.knowledgeumacademy.in.  
 

About Knowledgeum Academy
Knowledgeum Academy, an IB World School in Bengaluru and part of the well-known JAIN Group, offers the globally recognised International Baccalaureate (IB) Diploma Programme (IBDP) for Grades 11 and 12. 

Recognised as India’s Top Emerging International School by Education Today in 2023, Knowledgeum Academy combines rigorous academics with personalised mentorship, university guidance, and experiential learning to prepare learners for success at leading universities in India and around the world. 

For media inquiries, please contact media@jgi.ac.in