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New Tax Rules 2026: Gifts Tax-Free Upto Rs 15,000 in Both New and Old Tax Regime, AdvantageClub.ai Ready with Tax Saving Benefits & Rewards

The Government has notified the Income Tax Rules, 2026, with changes effective April 1, 2026, impacting multiple salary perquisites and allowances. AdvantageClub.ai today said it is ready with Tax Saving Benefits & Rewards, updated to align with the notified rules, enabling HR teams to implement the revised benefit limits smoothly from Day 1.

 

New Tax Rules 2026: Gifts Tax-Free Upto Rs 15,000 in Both New and Old Tax Regime, AdvantageClub.ai Ready with Tax Saving Benefits & Rewards

 

Two key employee benefit changes HR teams will care about

1. Gifts and festival vouchers (new and old tax regime)
 The annual exemption limit for gifts/festival vouchers has been increased from Rs 5,000 to Rs 15,000 in both new and old tax regime. This is especially relevant for engagement and Rewards & Recognition moments—including spot awards, festive gifting, and milestone recognitions—where organizations want employees to feel the value directly.

 

2. Meal and food vouchers (old tax regime)
The exemption limit for meal/food vouchers has been increased from Rs 50 per meal to Rs 200 per meal under the old tax regime, subject to the conditions specified in the notified rules.

 

Practical “tax-free” salary can reach Rs 12.9 lakh in new tax regime

Under the new tax regime, many salaried employees can have nil tax liability up to Rs 12 lakh of taxable income, and the Rs 75,000 standard deduction can take this to Rs 12.75 lakh of salary income in practical terms. The revised Rs 15,000 gift/festival voucher exemption can further add tax-efficient value through employer-provided Rewards & Recognition, depending on applicability and structure.

 

AdvantageClub.ai said its Tax Saving Benefits & Rewards offering has been updated to align with the notified rules, effective April 1, enabling HR teams to structure and issue benefits such as gifts/festival vouchers, and meal vouchers (where applicable) in a compliant manner, so employees experience the enhanced value seamlessly.

 

“April 1 should feel like a smooth switch, not a scramble. The revised limit on gifts and festival vouchers is a meaningful upgrade for Rewards & Recognition, and the change to meal vouchers further strengthens everyday benefits for eligible employees. We are ready with Tax Saving Benefits & Rewards so HR teams can implement the updated limits with compliance and clarity from Day 1,” said Sourabh Deorah, CEO & Co-founder, AdvantageClub.ai.

 

Other notified changes impacting salaried employees (selected highlights):

  • Company car perquisite (motor car): monthly valuation revised upward—up to 1.6L from Rs 1,800 + Rs 900 to Rs 5,000 + Rs 3,000; above 1.6L from Rs 2,400 + Rs 900 to Rs 7,000 + Rs 3,000 (as applicable by use-case).

  • Driver provided by employer: perquisite value revised from Rs 900 per month to Rs 3,000 per month.

  • Interest-free or concessional loans: no perquisite value where the aggregate loan does not exceed Rs 2,00,000; medical treatment loans have specific provisions, including limits where reimbursed under medical insurance.

  • Children-related allowances (old tax regime): Children Education Allowance revised from Rs 100/month/child to Rs 3,000/month/child; Hostel Expenditure Allowance from Rs 300/month/child to Rs 9,000/month/child.

  • HRA expansion + disclosures (old tax regime): “metro” list expanded to 8 cities for 50% of salary (Mumbai, Delhi, Kolkata, Chennai, Bengaluru, Hyderabad, Pune, Ahmedabad); additional disclosure requirements apply in certain cases, including landlord-relationship disclosure in Form 124 where applicable.

  • Transport allowance (transport system employees): exemption remains lower of 70% of allowance or the monthly cap, with the cap increased from Rs 10,000 to Rs 25,000 (subject to conditions, including not receiving daily allowance).

  • Driver provided by employer (with company car): taxable perquisite value for a driver has been revised from Rs 900 per month to Rs 3,000 per month (effective April 1).


AdvantageClub.ai added that as HR teams recalibrate benefits for the new financial year, organizations should proactively educate employees on what has changed, and help them make an informed choice between the old and new tax regimes based on their individual salary structure and eligible benefits.

Glow by Kirtilals Honoured with 'Emerging Brand of the Year' at Retail Jeweller Circle of Excellence South 2026

Glow by Kirtilals, the contemporary natural diamond jewellery brand from the House of Kirtilals, has been conferred with the prestigious ‘Emerging Brand of the Year’ award at the Retail Jeweller Circle of Excellence South 2026. The recognition was presented at the esteemed Retail Jeweller India Forum held in Bengaluru, celebrating excellence and innovation within the jewellery industry.

 

Glow by Kirtilals honoured with ‘Emerging Brand of the Year’ at Retail Jeweller Circle of Excellence South 2026, The award was presented to Suraj Shantakumar, Director – Business Strategy, Kirtilals

 

The award was presented to Suraj Shantakumar, Director – Business Strategy, Kirtilals, and Raghunath, AVP, Kirtilals by Amit Pratihari of Gemological Institute of America and Samit Bhatta of Retail Jeweller India, recognising Glow by Kirtilals for its remarkable growth trajectory, design innovation, and strong resonance with the evolving aspirations of modern consumers.

 

Since its inception, Glow by Kirtilals has carved a distinct identity in the lightweight, everyday natural diamond jewellery segment—offering designs that seamlessly blend contemporary aesthetics with fine craftsmanship. The brand’s focus on accessibility, versatility, and design-forward collections has enabled it to build a deep and growing connection with young, style-conscious audiences.

 

Demonstrating consistent expansion, Glow by Kirtilals currently operates nine stores across key cities in South India. Strengthening its retail footprint further, the brand is set to launch new stores in Madurai and Chennai (Adyar), reinforcing its commitment to bringing modern diamond jewellery closer to its customers.

 

This recognition marks a significant milestone in Glow by Kirtilals’ growth journey. It underscores the brand’s dedication to innovation, customer-centric experiences, and delivering refined, accessible luxury. As Glow continues to evolve, it remains focused on redefining everyday elegance for a new generation—while upholding the legacy of trust and craftsmanship synonymous with Kirtilals.

Ambattur's Transformation Story: The Leadership of K. N. Sekar Driving Change

Urban development in India is often framed through large-scale initiatives such as smart cities, infrastructure corridors, and multi-crore investments. However, for everyday citizens, the real measure of progress lies in tangible improvements, better roads, cleaner surroundings, accessible healthcare, and reliable public services. In this context, Ambattur is emerging as a compelling example of how consistent, localized, and people-focused governance can transform an urban ecosystem.

 

KN Sekar | Ambattur | For Ambattur | A Leader With Purpose

 

Over the past few years, Ambattur has witnessed a series of coordinated developments spanning infrastructure, environmental sustainability, social welfare, and long-term planning. What sets this transformation apart is not merely the scale of projects executed but the way these initiatives collectively enhance the quality of life for residents.

 

One of the most visible aspects of this transformation is the revival of public spaces. Parks such as MMM Park, Asif Colony Park, Mangal Lake Park, and Mugappair Park have been upgraded to provide cleaner, safer, and more accessible environments for recreation. In rapidly urbanizing regions, such spaces are often neglected or encroached upon. Their restoration reflects a governance approach that prioritizes community well-being alongside infrastructure growth.

 

Environmental sustainability has also been a key focus area. A notable initiative includes the conversion of a garbage dumping yard in Kallikuppam into a functional public park, signaling a shift from reactive waste management to proactive urban renewal. Additionally, the implementation of a rainwater management system linking Ambattur Lake with Korattur Lake demonstrates a forward-thinking approach to water conservation, an essential need for a city like Chennai, which frequently faces water scarcity.

 

At the core of Ambattur’s development lies systematic infrastructure improvement. Road networks have been enhanced through planned execution rather than temporary fixes. The construction of the SIDCO to Aavin Road stretch following proper soil testing highlights a focus on durability and long-term usability. Key roads, including Kachinapakkam Road, Karukku Road, and the Industrial Estate Bus Stand to Mugappair West stretch, have been widened to ease congestion and improve connectivity.

 

Critical junctions, such as the Ambattur Estate Road intersection, have been expanded to address traffic bottlenecks, while the relocation of electric poles along Chozhapuram Road has facilitated efficient road widening. These seemingly small but crucial interventions reflect the level of detail involved in effective urban planning.

 

Encroachment removal has been another significant milestone in Ambattur’s transformation. While often considered a sensitive issue, addressing encroachments is essential for improving mobility and public access. Key areas, including Korattur Signal, Padi Market, and major connecting roads, have undergone systematic clearance. The redevelopment of the Ambattur Uzhavar Sandhai has improved accessibility for both vendors and consumers, while the restructuring of the Ambattur O.T. Bus Stand into an organized depot has strengthened public transportation infrastructure.

 

Importantly, socially conscious policies have complemented these enforcement measures. The decision to abolish tax collection from roadside vendors along the Ambattur, Padi stretch reflects a balanced approach that supports livelihoods while enhancing public infrastructure. This alignment between economic inclusion and urban order is critical in sustaining long-term development.

 

Strategic bridge upgrades and construction have further improved connectivity across regions. The enhancement of the Padikuppam Road bridge and the development of a new bridge on Water Canal Road have strengthened links between key localities such as Villivakkam and Anna Nagar. Meanwhile, larger infrastructure efforts, including the Karukku flyover developed with the Union Railway Ministry, highlight how important intergovernmental collaboration is for achieving impactful outcomes.

 

Future-focused planning continues to drive Ambattur’s growth trajectory. Proposed initiatives such as the Ambattur subway, underground drainage systems, Metro Water supply expansion, and the Korattur Agaram subway support infrastructure indicate a long-term vision aligned with evolving urban needs.

 

Beyond physical infrastructure, Ambattur has also made notable progress in strengthening social infrastructure. The establishment of a primary health center in Padi has improved access to essential healthcare services, particularly for underserved communities. The upgradation of the maternity hospital in Venkadapuram further enhances maternal and child healthcare, contributing to broader social development goals.

 

Education has also seen meaningful improvements, with several schools upgraded to include higher secondary levels. This enables students to continue their education within their locality, reducing dropout rates and supporting long-term community growth.

 

Additional initiatives, including the expansion of Ambattur Market, the development of parks and play areas in the ICF Colony, and improved road connectivity within residential zones, contribute to a more integrated and accessible urban environment.

 

What emerges from these combined efforts is a comprehensive model of governance that addresses multiple dimensions of urban life simultaneously. Ambattur’s development demonstrates that impactful transformation does not always rely on large, high-visibility projects. Instead, it is driven by sustained, coordinated actions grounded in local needs and priorities.

 

Equally important is the visibility of these improvements. When citizens experience smoother roads, cleaner public spaces, improved healthcare access, and better connectivity, it strengthens trust in governance systems. This trust becomes a foundation for continued progress and civic engagement.

 

While challenges associated with rapid urbanization remain, including pressure on infrastructure and resources, Ambattur’s trajectory reflects a clear and positive direction. Its transformation highlights the importance of proactive, inclusive, and consistent governance in shaping sustainable urban growth.

 

As Indian cities continue to expand, Ambattur stands out as a practical example of how localized interventions, when executed effectively, can create meaningful and lasting impact. It reinforces a critical insight: true development is not defined by scale alone but by how deeply it improves everyday life.

 

To mitigate the prevailing severe heat and ensure public welfare, tree-planting initiatives are currently underway in key areas such as Ambattur, Mogappair, and Avadi. Furthermore, the planting of over 5,000 saplings across all areas within the Ambattur Assembly constituency is set to commence shortly.

 

Published by Birth Marque, the Creative Advertising agency in Chennai and also branding and strategy agency, serves as the tech force behind this grand inauguration. The agency not only excels in ideation but also innovates and executes decisions that surpasses the standards of other branding companies in Coimbatore.

Galgotias University Clinches Overall Champions Trophy at 67th Milestone X Heroes Challenge 2026

Galgotias University is proud to announce that it secured a total of 12 medals across a diverse range of sporting disciplines at the 67th Milestone X Heroes Challenge 2026, hosted by BML Munjal University.

 

Galgotias University wins Overall Champions Trophy at 67th Milestone X Heroes Challenge 2026

 

The student of Galgotias demonstrated their tremendous level of skill, determination and teamwork during their competitions with the other highly respected universities throughout India, earning them the title of top performing institution at this year’s tournament.

 

The university achieved an impressive haul of medals from a variety of events, capturing gold medals in women’s badminton, men’s basketball, men’s volleyball, chess, and archery (2 gold medals). Silver medals were also earned by the university in men’s badminton, women’s volleyball, kabaddi, and archery (1 silver medal), while bronze medals were earned in archery and cricket.

 

The collective success of all athletes in both individual and team competitions provides strong evidence of the school’s continued dedication to nurturing and developing the entire person as well as producing elite-level athleticism for those who demonstrate excellence academically. This represents a further consolidation of Galgotias University’s place among the premier institutions competing in inter-university sports by consistently demonstrating its performance excellence on a national level.

 

About Galgotias University

Galgotias University is among the worlds leading universities in Quacquarelli Symonds (QS Rankings) and Times Higher Education (THE) Rankings.

 

Galgotias University proudly ascends in the QS World University Rankings 2026 by Quacquarelli Symonds, securing a coveted position in the 1201–1400 global band. Ranked 15th among top private universities and 43rd among all Indian universities, this achievement marks a powerful endorsement of Galgotiasunwavering commitment to academic excellence, global relevance, and innovation in higher education. Galgotias has also been accredited with NAAC A+ grade in its very first cycle, achieving these milestones in a record time of just 14 years.

 

In the Times Higher Education (THE) World University Rankings 2025, Galgotias University has been ranked 45th among Indian universities (including both government and private institutions) and placed in the globally prestigious 1001–1200 band. This recognition reinforces the universitys growing stature in the international academic landscape and reflects its consistent progress across global higher education benchmarks.

 

These recognitions highlight Galgotias Universitys strong focus on teaching excellence, research impact, internationalization, industry integration, and innovation driven learning, shaping globally competent graduates ready for the challenges of the future.

 

For more information, please contact:

Dr. N K Gaur

Registrar

Galgotias University

registrar@galgotiasuniversity.edu.in.
Please visit: www.galgotiasuniversity.edu.in.

Galgotias University Clinches Overall Champions Trophy at 67th Milestone X Heroes Challenge 2026

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Galgotias University is proud to announce that it secured a total of 12 medals across a diverse range of sporting disciplines at the 67th Milestone X Heroes Challenge 2026, hosted by BML Munjal University.

 

Galgotias University wins Overall Champions Trophy at 67th Milestone X Heroes Challenge 2026

 

The student of Galgotias demonstrated their tremendous level of skill, determination and teamwork during their competitions with the other highly respected universities throughout India, earning them the title of top performing institution at this year’s tournament.

 

The university achieved an impressive haul of medals from a variety of events, capturing gold medals in women’s badminton, men’s basketball, men’s volleyball, chess, and archery (2 gold medals). Silver medals were also earned by the university in men’s badminton, women’s volleyball, kabaddi, and archery (1 silver medal), while bronze medals were earned in archery and cricket.

 

The collective success of all athletes in both individual and team competitions provides strong evidence of the school’s continued dedication to nurturing and developing the entire person as well as producing elite-level athleticism for those who demonstrate excellence academically. This represents a further consolidation of Galgotias University’s place among the premier institutions competing in inter-university sports by consistently demonstrating its performance excellence on a national level.

 

About Galgotias University

Galgotias University is among the worlds leading universities in Quacquarelli Symonds (QS Rankings) and Times Higher Education (THE) Rankings.

 

Galgotias University proudly ascends in the QS World University Rankings 2026 by Quacquarelli Symonds, securing a coveted position in the 1201–1400 global band. Ranked 15th among top private universities and 43rd among all Indian universities, this achievement marks a powerful endorsement of Galgotiasunwavering commitment to academic excellence, global relevance, and innovation in higher education. Galgotias has also been accredited with NAAC A+ grade in its very first cycle, achieving these milestones in a record time of just 14 years.

 

In the Times Higher Education (THE) World University Rankings 2025, Galgotias University has been ranked 45th among Indian universities (including both government and private institutions) and placed in the globally prestigious 1001–1200 band. This recognition reinforces the universitys growing stature in the international academic landscape and reflects its consistent progress across global higher education benchmarks.

 

These recognitions highlight Galgotias Universitys strong focus on teaching excellence, research impact, internationalization, industry integration, and innovation driven learning, shaping globally competent graduates ready for the challenges of the future.

 

For more information, please contact:

Dr. N K Gaur

Registrar

Galgotias University

registrar@galgotiasuniversity.edu.in.
Please visit: www.galgotiasuniversity.edu.in.

MAHE Introduces 'MAGIC' to Power AI-Driven Academic and Administrative Transformation

Manipal Academy of Higher Education (MAHE), an Institution of Eminence Deemed to be University, today announced the launch of MAGIC (MAHE Agentic Intelligent Console), a major step in its digital transformation journey designed to introduce AI-powered agentic systems across both academic and administrative ecosystems of the university. The launch of MAHE MAGIC marks a significant milestone in MAHE’s technology-driven evolution. The MAGIC platform represents the university’s transition from traditional reactive digital systems to proactive AI-enabled systems, enabling automation, intelligent insights, and improved decision-making for faculty, students, and administrators. The initiative builds on MAHE’s digital transformation program initiated in 2023 to modernise institutional processes and services.

 

Lt. Gen. (Dr.) M. D. Venkatesh, VSM (Retd.) Vice Chancellor, MAHE, inaugurates the launch of the MAHE Agentic Intelligent Console (MAGIC) with the ceremonial lighting of the lamp at Manipal on 20 March

 

The initiative is being implemented by Manipal Academy of Higher Education in collaboration with leading global technology partners, including Microsoft, Salesforce, Deloitte, PwC, and Hitachi.

 

Senior leadership from MAHE, technology partners, faculty representatives, and administrative teams participated in the initiative rollout and strategic discussions around the adoption of AI-driven platforms in higher education.

 

MAGIC is designed to introduce intelligent AI agents across critical university functions. The system will initially deploy five AI agents within the Student Life Cycle Management (SLCM) platform, enabling automated support for routine academic processes such as timetable creation, attendance management, exam planning, and performance insights. Beyond academics, AI agents will also transform operational workflows across admissions, procurement, finance, HR, and support services, helping reduce processing time, improve efficiency, and enhance user experience.

 

The platform will also introduce research-support agents capable of scanning academic databases, summarising literature, and suggesting citations, enabling researchers to focus on innovation rather than administrative tasks.

 

“In addition, AI-driven systems will support prospective students by streamlining admissions and application processing, and offering selective candidate issuance within minutes.” AI-powered support agents will also provide 24/7 assistance, reducing wait times and improving response efficiency.

 

MAHE plans to deploy more than 50 AI agents across academic and administrative functions over the next two years, creating an integrated AI ecosystem within the university.

 

Lt. Gen. (Dr.) M D Venkatesh, VSM (Retd.), Vice Chancellor, MAHE, said, “MAGIC represents a transformative step in our digital evolution. By integrating agentic AI across our academic and administrative ecosystems, we aim to create a proactive and intelligent university environment where technology supports both educators and learners in achieving excellence.”

 

Arundhati Bhattacharya, President & CEO, South Asia at Salesforce, said, “The integration of AI agents within higher education institutions like MAHE showcases the potential of intelligent digital platforms to transform learning, research, and institutional operations. We are proud to support MAHE in building an AI-driven ecosystem that empowers students, faculty, and administrators.”

 

Ashwin Ballal, Leader, Deloitte India, said, “MAHE’s MAGIC initiative represents a forward-looking step in the digital evolution of higher education institutions. By integrating agentic AI into core academic and administrative systems, MAHE is building a scalable, intelligent ecosystem that enhances efficiency, decision-making, and the user experience for students, faculty, and administrators. We are proud to support MAHE in this transformative journey.”

 

With the launch of MAGIC, MAHE is strengthening its position as a technology-driven global university, advancing towards a future where AI, automation, and emerging technologies such as quantum computing will play a central role in higher education.

 

The initiative reinforces MAHE’s commitment to innovation, operational excellence, and enhanced academic experiences, enabling students and faculty to collaborate with intelligent systems and shaping a new model for digitally empowered universities.

 

About Manipal Academy of Higher Education:

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University, offering over 400 specialisations across Health Sciences, Management, Law, Humanities & Social Sciences, and Technology & Science. MAHE operates through its constituent institutions across campuses in Manipal, Mangalore, Bengaluru, Jamshedpur, and Dubai.

 

Renowned for its academic excellence, world-class infrastructure, and impactful research contributions, MAHE has earned strong national and international recognition. In 2020, the Ministry of Education, Government of India, conferred MAHE with the prestigious Institution of Eminence status. Currently ranked 3rd in the National Institutional Ranking Framework (NIRF), MAHE continues to be a preferred destination for students seeking a transformative learning experience and vibrant campus life, as well as for national and multinational organisations seeking top talent.

Monsoon Hygiene Tips for Babies: Keeping Skin and Clothes Dry

The pitter-patter of raindrops on the windowpane is a welcome relief after a scorching summer. But for parents of infants, the monsoon brings more than just a cool breeze; it brings the “damp dilemma”. It signals a new set of worries. Increased humidity, sudden temperature drops, damp clothes, and lingering moisture indoors can quietly impact a baby’s comfort and health. Since babies have delicate skin and a still-developing immune system, even small hygiene lapses during this season can lead to rashes, irritation, or infections.
 

Keep your little one comfy and rash-free this monsoon with simple hygiene tips
 

The good news is that with mindful daily habits and the right care choices, monsoon can be just as comfortable for babies as any other season. By combining a few old-school habits with mindful products like those from Mother Sparsh, you can turn this season of sniffles into a season of snuggles.
 

The Monsoon Reality Check: Why the Extra Care?

During the rains, the air is thick with moisture. This leads to excessive sweating, but because the air is already saturated, that sweat doesn’t evaporate. It sits in the tiny folds of your baby’s skin, leading to the dreaded “monsoon rash”. From damp diapers to bedding that feels perpetually moist, the challenges are plenty, but the solutions are simple.
 

1. The “Dry Skin” Protocol: Mastering the Fold

The secret to monsoon skincare isn’t just about cleaning; it’s about drying. Areas like the neck folds, armpits, and behind the knees are magnets for moisture.

  • After a bout of humidity-induced sweating, skip the harsh soaps. Reach for Mother Sparsh 99% Pure Water Unscented Baby Wipes. Made with medical-grade fabric, they are as good as cotton and water. They allow you to wipe away sweat and impurities without stripping the skin of its natural oils or leaving behind chemical residues that react poorly to humidity.

  • High humidity means the diaper area stays warmer than usual. Don’t wait for a “heavy” diaper to change it. Frequent changes and a few minutes of “nappy-free time” are essential to prevent infections.
     

2. Light Moisture is Key

It is a common myth that humid weather doesn’t require lotion. In reality, constant wiping and bathing can dehydrate the skin. The trick is to avoid heavy, greasy creams that clog pores.

  • Use a lightweight, quick-absorbing formula like Mother Sparsh Natural Care Baby Lotion. Infused with avocado and shea butter, it provides a breathable layer of hydration that protects the skin barrier without feeling sticky.
     

3. Wardrobe Wisdom: Beyond Just “Clean”

The monsoon sun is fickle, often leaving clothes with that dreaded “damp” feeling.

  • When it comes to monsoon dressing, 100% cotton is the only way to go. Cotton allows air circulation, absorbs sweat, and dries faster than synthetic fabrics.

  • Loose-fitting clothes further reduce sweat retention and keep babies comfortable throughout the day.

  • Fungi love damp fabric. If a garment feels even slightly moist, don’t put it on your baby.

  • Use a detergent that understands sensitive skin. Mother Sparsh Baby Plant Powered Laundry Detergent is a game-changer here. It’s tough on the bacteria that thrive in damp weather but free from the harsh chemicals and optical brighteners that can trigger allergies on a baby’s damp skin.
     

4. Holistic Hygiene: The Little Things

  • If the sun isn’t coming out, a quick run of a warm iron over baby’s clothes and bedding can help zap any residual dampness and bacteria.

  • Humid air promotes mould growth on wooden toys and fabric prams. Ensure a weekly deep clean of their play area.

  • Hygiene starts with us. Ensure you wash your hands or use a natural sanitiser before picking up your little one, especially after coming in from the rain.

A Happy, Healthy Monsoon for Your Baby

The monsoon is a beautiful time for your baby to observe the changing world: the sound of thunder, the sight of green leaves, and the smell of wet earth. By staying consistent with a hygiene routine and choosing products that prioritise purity over chemicals, you ensure that the only thing your baby feels this season is the comfort of your arms.
 

With Mother Sparsh by your side, you can let it pour outside while your baby stays perfectly dry and happy inside.

Oaksmith Packaged Drinking Water Joins Rajasthan Royals as an Official Partner

Oaksmith Packaged Drinking Water, from Suntory Global Spirits, today announced its partnership with Rajasthan Royals as the Official Partner for the upcoming cricket carnival. The association marks a seamless alignment between two entities that share a belief in raising standards and advancing the way the game is experienced. Oaksmith brings this philosophy through Oaksmith Style Studio, its platform focused on elevating contemporary Indian style, intent, and excellence around cricket’s cultural moments.

 

Cricket is no longer viewed solely through on‑field performances; it is increasingly shaped by the stories, personalities and cultural moments that surround it. This shift mirrors the ethos of Oaksmith Style Studio, making Rajasthan Royals a natural and authentic partner for the brand.

 

Led by captain Riyan Parag and strengthened by marquee names including Ravindra Jadeja, who returns to the franchise for 2026 season, the squad also features experienced players like Ravi Bishnoi and emerging Indian stars such as Yashasvi Jaiswal, Vaibhav Sooryavanshi and Dhruv Jurel alongside world-class overseas talent including Shimron Hetmyer and Jofra Archer giving the Royals a dynamic and globally balanced lineup. Over the years, the team has shaped a distinct fan culture one that reflects the way a new generation experiences the game today.

 

The partnership will come to life across multiple touchpoints during the season, reflecting a 360‑degree presence that builds on the cultural rhythm of the cricket carnival. Oaksmith will feature on the top right chest of the Rajasthan Royals jersey, ensuring prominent, high‑visibility integration throughout the tournament. This on‑ground presence will be complemented by digital storytelling and social content rooted in Oaksmith Style Studio’s lens on contemporary Indian style, along with moments featuring players that highlight the convergence of individuality, fandom, and cricket culture. Through these integrations, Oaksmith aims to engage with audiences in a way that mirrors how fans interact with the tournament today — not just watching it, but living it, expressing it, and identifying with it.

 

Speaking about the association, Neeraj Kumar, Managing Director, Suntory Global Spirits India said: “Partnering with Rajasthan Royals aligns with our intent to associate Oaksmith with platforms that hold strong cultural relevance in India. The annual high-octane season continues to be one of the country’s most influential shared moments, and Rajasthan Royals represent a franchise that reflects a bold ambition and modern thinking. This partnership allows Oaksmith to engage meaningfully with how today’s audiences experience cricket as part of a broader cultural landscape.”

 

Rishi Walli, Senior Director – Marketing & IMFL, Suntory Global Spirits, added: “Rajasthan Royals have consistently represented a mindset of ambition, and belief in doing things differently, which aligns with Oaksmith’s philosophy of standing tall and pegging it higher. Our association with Rajasthan Royals offers a unique opportunity where new standards in style, and fandom come together, and Oaksmith Style Studio allows us to bring this spirit alive in a manner that is engaging for our consumers.”    

    

Alok Chitre, COO, Rajasthan Royals added, “Rajasthan Royals is as much about the culture around the game as it is about the action on the field. Our partnership with Oaksmith reflects a shared intent to engage with fans in ways that feel authentic, contemporary, and relevant to how the new generation experiences cricket. Through Oaksmith Style Studio, we look forward to creating meaningful visibility and fan-first moments throughout the season.

 

Throughout the 2026 season, the Oaksmith–Rajasthan Royals partnership will unfold in a consistent and culturally resonant manner, designed to integrate authentically with the franchise’s ethos and the evolving ways fans experience the tournament.      With this association, Oaksmith Style Studio strengthens its presence within India’s most influential cultural arena, reinforcing the brand’s commitment to engaging with the modern, expressive, and ever‑evolving world of contemporary cricket fandom.

 

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium spirits, including Jim Beam® and Maker’s Mark®; Japanese spirits, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro®, Roku™ and Sipsmith®, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

 

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers, and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.

 

For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

 

About Rajasthan Royals

Rajasthan Royals were the champions of the inaugural 2008 season and are one of the 10 teams competing in the Indian Premier League (IPL). The franchise completed a major shareholding restructure in 2021, with Emerging Media having the majority ownership of the franchise with support from new co-investor RedBird Capital Partners.

 

For more information, please log on to  www.rajasthanroyals.com.

Oaksmith Packaged Drinking Water Joins Rajasthan Royals as an Official Partner

0

Oaksmith Packaged Drinking Water, from Suntory Global Spirits, today announced its partnership with Rajasthan Royals as the Official Partner for the upcoming cricket carnival. The association marks a seamless alignment between two entities that share a belief in raising standards and advancing the way the game is experienced. Oaksmith brings this philosophy through Oaksmith Style Studio, its platform focused on elevating contemporary Indian style, intent, and excellence around cricket’s cultural moments.

 

Cricket is no longer viewed solely through on‑field performances; it is increasingly shaped by the stories, personalities and cultural moments that surround it. This shift mirrors the ethos of Oaksmith Style Studio, making Rajasthan Royals a natural and authentic partner for the brand.

 

Led by captain Riyan Parag and strengthened by marquee names including Ravindra Jadeja, who returns to the franchise for 2026 season, the squad also features experienced players like Ravi Bishnoi and emerging Indian stars such as Yashasvi Jaiswal, Vaibhav Sooryavanshi and Dhruv Jurel alongside world-class overseas talent including Shimron Hetmyer and Jofra Archer giving the Royals a dynamic and globally balanced lineup. Over the years, the team has shaped a distinct fan culture one that reflects the way a new generation experiences the game today.

 

The partnership will come to life across multiple touchpoints during the season, reflecting a 360‑degree presence that builds on the cultural rhythm of the cricket carnival. Oaksmith will feature on the top right chest of the Rajasthan Royals jersey, ensuring prominent, high‑visibility integration throughout the tournament. This on‑ground presence will be complemented by digital storytelling and social content rooted in Oaksmith Style Studio’s lens on contemporary Indian style, along with moments featuring players that highlight the convergence of individuality, fandom, and cricket culture. Through these integrations, Oaksmith aims to engage with audiences in a way that mirrors how fans interact with the tournament today — not just watching it, but living it, expressing it, and identifying with it.

 

Speaking about the association, Neeraj Kumar, Managing Director, Suntory Global Spirits India said: “Partnering with Rajasthan Royals aligns with our intent to associate Oaksmith with platforms that hold strong cultural relevance in India. The annual high-octane season continues to be one of the country’s most influential shared moments, and Rajasthan Royals represent a franchise that reflects a bold ambition and modern thinking. This partnership allows Oaksmith to engage meaningfully with how today’s audiences experience cricket as part of a broader cultural landscape.”

 

Rishi Walli, Senior Director – Marketing & IMFL, Suntory Global Spirits, added: “Rajasthan Royals have consistently represented a mindset of ambition, and belief in doing things differently, which aligns with Oaksmith’s philosophy of standing tall and pegging it higher. Our association with Rajasthan Royals offers a unique opportunity where new standards in style, and fandom come together, and Oaksmith Style Studio allows us to bring this spirit alive in a manner that is engaging for our consumers.”    

    

Alok Chitre, COO, Rajasthan Royals added, “Rajasthan Royals is as much about the culture around the game as it is about the action on the field. Our partnership with Oaksmith reflects a shared intent to engage with fans in ways that feel authentic, contemporary, and relevant to how the new generation experiences cricket. Through Oaksmith Style Studio, we look forward to creating meaningful visibility and fan-first moments throughout the season.

 

Throughout the 2026 season, the Oaksmith–Rajasthan Royals partnership will unfold in a consistent and culturally resonant manner, designed to integrate authentically with the franchise’s ethos and the evolving ways fans experience the tournament.      With this association, Oaksmith Style Studio strengthens its presence within India’s most influential cultural arena, reinforcing the brand’s commitment to engaging with the modern, expressive, and ever‑evolving world of contemporary cricket fandom.

 

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium spirits, including Jim Beam® and Maker’s Mark®; Japanese spirits, including Yamazaki®, Hakushu®, Hibiki® and Toki™; and leading brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro®, Roku™ and Sipsmith®, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

 

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers, and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan.

 

For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.

 

About Rajasthan Royals

Rajasthan Royals were the champions of the inaugural 2008 season and are one of the 10 teams competing in the Indian Premier League (IPL). The franchise completed a major shareholding restructure in 2021, with Emerging Media having the majority ownership of the franchise with support from new co-investor RedBird Capital Partners.

 

For more information, please log on to  www.rajasthanroyals.com.

MAHE Introduces 'MAGIC' to Power AI-Driven Academic and Administrative Transformation

Manipal Academy of Higher Education (MAHE), an Institution of Eminence Deemed to be University, today announced the launch of MAGIC (MAHE Agentic Intelligent Console), a major step in its digital transformation journey designed to introduce AI-powered agentic systems across both academic and administrative ecosystems of the university. The launch of MAHE MAGIC marks a significant milestone in MAHE’s technology-driven evolution. The MAGIC platform represents the university’s transition from traditional reactive digital systems to proactive AI-enabled systems, enabling automation, intelligent insights, and improved decision-making for faculty, students, and administrators. The initiative builds on MAHE’s digital transformation program initiated in 2023 to modernise institutional processes and services.

 

Lt. Gen. (Dr.) M. D. Venkatesh, VSM (Retd.) Vice Chancellor, MAHE, inaugurates the launch of the MAHE Agentic Intelligent Console (MAGIC) with the ceremonial lighting of the lamp at Manipal on 20 March

 

The initiative is being implemented by Manipal Academy of Higher Education in collaboration with leading global technology partners, including Microsoft, Salesforce, Deloitte, PwC, and Hitachi.

 

Senior leadership from MAHE, technology partners, faculty representatives, and administrative teams participated in the initiative rollout and strategic discussions around the adoption of AI-driven platforms in higher education.

 

MAGIC is designed to introduce intelligent AI agents across critical university functions. The system will initially deploy five AI agents within the Student Life Cycle Management (SLCM) platform, enabling automated support for routine academic processes such as timetable creation, attendance management, exam planning, and performance insights. Beyond academics, AI agents will also transform operational workflows across admissions, procurement, finance, HR, and support services, helping reduce processing time, improve efficiency, and enhance user experience.

 

The platform will also introduce research-support agents capable of scanning academic databases, summarising literature, and suggesting citations, enabling researchers to focus on innovation rather than administrative tasks.

 

“In addition, AI-driven systems will support prospective students by streamlining admissions and application processing, and offering selective candidate issuance within minutes.” AI-powered support agents will also provide 24/7 assistance, reducing wait times and improving response efficiency.

 

MAHE plans to deploy more than 50 AI agents across academic and administrative functions over the next two years, creating an integrated AI ecosystem within the university.

 

Lt. Gen. (Dr.) M D Venkatesh, VSM (Retd.), Vice Chancellor, MAHE, said, “MAGIC represents a transformative step in our digital evolution. By integrating agentic AI across our academic and administrative ecosystems, we aim to create a proactive and intelligent university environment where technology supports both educators and learners in achieving excellence.”

 

Arundhati Bhattacharya, President & CEO, South Asia at Salesforce, said, “The integration of AI agents within higher education institutions like MAHE showcases the potential of intelligent digital platforms to transform learning, research, and institutional operations. We are proud to support MAHE in building an AI-driven ecosystem that empowers students, faculty, and administrators.”

 

Ashwin Ballal, Leader, Deloitte India, said, “MAHE’s MAGIC initiative represents a forward-looking step in the digital evolution of higher education institutions. By integrating agentic AI into core academic and administrative systems, MAHE is building a scalable, intelligent ecosystem that enhances efficiency, decision-making, and the user experience for students, faculty, and administrators. We are proud to support MAHE in this transformative journey.”

 

With the launch of MAGIC, MAHE is strengthening its position as a technology-driven global university, advancing towards a future where AI, automation, and emerging technologies such as quantum computing will play a central role in higher education.

 

The initiative reinforces MAHE’s commitment to innovation, operational excellence, and enhanced academic experiences, enabling students and faculty to collaborate with intelligent systems and shaping a new model for digitally empowered universities.

 

About Manipal Academy of Higher Education:

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University, offering over 400 specialisations across Health Sciences, Management, Law, Humanities & Social Sciences, and Technology & Science. MAHE operates through its constituent institutions across campuses in Manipal, Mangalore, Bengaluru, Jamshedpur, and Dubai.

 

Renowned for its academic excellence, world-class infrastructure, and impactful research contributions, MAHE has earned strong national and international recognition. In 2020, the Ministry of Education, Government of India, conferred MAHE with the prestigious Institution of Eminence status. Currently ranked 3rd in the National Institutional Ranking Framework (NIRF), MAHE continues to be a preferred destination for students seeking a transformative learning experience and vibrant campus life, as well as for national and multinational organisations seeking top talent.