As Halloween season sets in and the capital city of India gets ready for 2 nights of horror, thrills and scares, HELL ENERGY DRINK, one of the world’s fastest-growing FMCG brands, returns as Title Sponsor of HORRORCON 2026, scheduled for 31st October and 1st November 2026 at NSIC Exhibition Ground, Okhla, New Delhi. The association marks the third consecutive year of HELL ENERGY DRINK’s partnership with HORRORCON, and its second consecutive year as Title Sponsor.

HELL ENERGY DRINK Presents HORRORCON 2026

Halloween celebrations are getting bigger in Delhi, HORRORCON 2026 will bring together fans of Halloween and related pop culture. Over two days, the event will offer a platform for creators and thrill-seekers to connect with likeminded individuals over their shared interests and celebrate the culture surrounding Halloween. 

As Title Sponsor, HELL ENERGY DRINK will bring the brand closer to the culture and community that HORRORCON has built around Halloween.

The association is also a reflection of HELL ENERGY DRINK’s growing presence in India’s live entertainment space and builds on a partnership that has grown with the property year after year.

Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED said, “Halloween has a community and a culture of its own, and HORRORCON has established itself as a platform that brings this community together year after year. Being part of this for the third year in a row, and as Title Sponsor once again, reflects our continued belief in the event property. For us, it is important to be part of the experience and connect with the audience in an environment they genuinely enjoy.”

The association further strengthens HELL ENERGY DRINK’s engagement with audiences and reinforcing its presence in the Delhi-NCR a through culture and live experiences. With its return to HORRORCON, it builds on a platform that brings it closer to audiences in an authentic live environment.

Tickets for HORRORCON 2026 (New Delhi) are now available on Skillboxes

About HELL ENERGY

HELL ENERGY is one of the fastest-growing FMCG brands in the world. Founded in 2006, the 100% Hungarian brand became Hungary’s market leader by 2010 and currently exports to 60+ countries. It holds market leadership in, among others, Greece, Bulgaria, Croatia, Romania, and Slovakia. HELL ENERGY’s success is driven by excellent quality, good value for money, wide availability, and world-class marketing communication. As a unique player in the energy drink sector, it is the only brand with a market-leading presence in several countries, its own ultramodern filling factory, and an aluminium beverage can factory ensuring an unparalleled strategic position globally.

For more information, visit www.hellenergy.com

Crompton Greaves Consumer Electricals Limited (Crompton) has been honoured with the Mahatma Award 2026 in the Community Initiatives category, an initiative of the Mahatma Foundation hosted by Liveweek Group, for its efforts to drive positive social impact through the Crompton CSR Foundation (CCF). The recognition highlights the Foundation’s work in strengthening water security and rural livelihoods through Project Jal Jeevan and expanding women’s access to technical careers through Project Saksham.

Crompton Greaves Consumer Electricals Ltd. receives the Mahatma Award 2026 for Driving Community Impact

The award recognises CCF’s approach to addressing community needs through sustained interventions, local partnerships and measurable outcomes. Its initiatives span water conservation, skills development, education and community care, with a focus on building community resilience and creating sustainable livelihood opportunities.

Project Jal Jeevan addresses water insecurity across Ahilyanagar in Maharashtra and Sirohi and Pali in Rajasthan, where declining groundwater levels and variable rainfall affect agricultural productivity and rural livelihoods. The programme combines water harvesting, rejuvenation of water structures, groundwater recharge, and participatory water budgeting and improved agricultural practices. Water Security Committees, women farmers and self-help groups (SHGs) also contribute to local planning and water management, helping build community ownership and support climate-resilient farming.

During FY 2024–26, Project Jal Jeevan recorded the following outcomes:

• Water conservation: Rejuvenated 378 water structures and created a storage potential of 27,315 lakh litres.

• Agricultural livelihoods: Added 2,253 acres to cultivation and reached 1.67 lakh farmers, including more than 50,000 women.

• Community participation: Engaged 1,468 SHGs in the programme.

• Household income: Reported a 16% increase in household incomes in intervention areas.

An independent third-party impact assessment further reported improvements in groundwater availability and agricultural outcomes. Water in wells and borewells became accessible at depths 20–60 feet shallower, while crop yields increased by 100%. The assessment also found that 84% of farmers diversified into higher-value crops and that the proportion of households earning Rs.1.5–2 lakh annually increased from 13% to 25%. It further reported that seasonal migration stopped for 70% of the households covered by the assessment, highlighting the relationship between water security, agricultural productivity and livelihood resilience.

Alongside its efforts to strengthen water security and rural livelihoods, CCF’s Project Saksham focuses on expanding women’s participation in traditionally male-dominated electrical and technical occupations. Implemented in partnership with Tata STRIVE, the programme combines technical training, practical workplace exposure, certification and placement support to help women develop the skills required to enter the workforce and pursue employment opportunities.

During FY 2024–26, Project Saksham made progress in technical skilling, employment and workplace upskilling:

• Technical skilling: Supported 102 women through Assistant Electrician training.

• Employment opportunities: 92 women secured employment, representing a placement rate of approximately 90%.

• Income opportunities: Based on first-year salaries, these placements represent annualised income opportunities of Rs.1.01 crore.

• Workplace upskilling: Supported 75 women employed in manufacturing facilities in Goa and Baddi, helping them strengthen their technical and supervisory capabilities.

Commenting on the recognition, Anita Pansare, Head – Innovation and ESG & Chief Technology Officer, Crompton Greaves Consumer Electricals Limited, said, “At Crompton, we believe that meaningful social impact comes from addressing community needs through sustained interventions and practical solutions. Through Project Jal Jeevan, we are working to strengthen water security and support rural livelihoods, while Project Saksham is creating opportunities for women to develop technical skills and access employment in traditionally male-dominated occupations. Our focus remains on working closely with communities and implementation partners to build local capabilities, create sustainable livelihood opportunities and contribute to long-term development. We believe that empowering communities with the right resources and skills is essential to creating lasting, positive change.”

Through Jal Jeevan and Saksham, Crompton CSR Foundation addresses distinct but interconnected development priorities, linking environmental sustainability with rural livelihoods and women’s economic participation. The Mahatma Award 2026 recognises the Foundation’s contribution to community initiatives through these sustained, partnership-led efforts.

About Crompton

With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company’s consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company’s storage water heater in 2025. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India’s Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Bajaj Finance has increased the maximum amount available under its personal loan offering from Rs. 55 lakh to Rs. 75 lakh. The revised limit expands the borrowing options available to eligible customers who need funds for significant personal expenses. The loan offers a collateral-free structure, repayment tenures of up to 108 months and a digital application process, subject to eligibility and applicable terms.
 

Bajaj Finance Personal Loan
 

The Bajaj Finance Personal Loan is designed to help individuals manage planned and unexpected expenses without pledging assets as security. The revised maximum amount allows eligible applicants to explore higher funding options based on their financial needs, income and repayment capacity.
 

Bajaj Finance Personal Loan: What has changed?

The maximum loan amount has increased by Rs. 20 lakh, from Rs. 55 lakh to Rs. 75 lakh. This gives eligible applicants access to a higher potential borrowing limit when assessing their financing requirements.
 

The revised limit may benefit customers planning major expenses, including medical treatment, home renovation, education, family events and other personal commitments. Instead of considering several funding options, eligible customers can assess whether a single personal loan meets their requirements.
 

However, the maximum limit does not guarantee that every applicant will receive Rs. 75 lakh. The final loan amount depends on the applicant’s income, credit profile, existing financial obligations and the lender’s assessment.
 

Flexible repayment options support financial planning

The Bajaj Finance Personal Loan offers repayment tenures ranging from 12 months to 108 months. This allows eligible borrowers to select a repayment period based on their financial circumstances and monthly budget.
 

A longer tenure can reduce the monthly EMI compared with a shorter tenure for the same loan amount and interest rate. However, it may increase the total interest payable over the loan period. Borrowers should therefore compare the monthly instalment with the overall cost of borrowing before selecting a repayment schedule.
 

For example, a customer who needs funds for a major expense may prefer a longer tenure to manage monthly repayments. Another customer with sufficient disposable income may choose a shorter tenure to reduce the total interest payable.
 

The appropriate tenure depends on individual circumstances. Reviewing income, existing EMIs and regular expenses can help borrowers select a repayment schedule that fits their budget.
 

What is the Bajaj Finance Personal Loan interest rate?

The Bajaj Finance Personal Loan interest rate ranges from 10% to 30.5% per annum. The applicable rate depends on the applicant’s profile, eligibility and the lender’s assessment.
 

The interest rate affects the monthly EMI and the total amount repayable. Applicants should also review the processing fee and other applicable charges before accepting a loan offer.
 

The Bajaj Finance Personal Loan EMI Calculator can help customers estimate their monthly repayments. By comparing different loan amounts, interest rates and tenures, applicants can assess the likely financial commitment before applying.
 

Who can benefit from the higher loan limit?

The increased maximum loan amount may benefit eligible individuals who need funds for substantial personal expenses. The loan can be considered for several requirements, including:

• Medical expenses: Meeting eligible healthcare costs and related payments.

• Home improvements: Funding repairs, renovations and other household projects.

• Education expenses: Managing education-related costs.

• Family commitments: Meeting expenses associated with significant family events.

• Other personal needs: Managing planned purchases or unexpected expenses.
   

The loan is collateral-free, so applicants do not need to pledge property or other assets as security. However, borrowing should be based on actual requirements and the ability to repay the loan throughout the selected tenure.
 

How does the application process work?

Customers can apply for a Bajaj Finance Personal Loan through the official website. The digital process allows applicants to submit their details and complete the required verification steps online.
 

The application process generally involves checking eligibility, providing personal and financial information, submitting the required documents and reviewing the loan offer. Applicants should check the approved amount, interest rate, tenure, EMI and applicable charges before accepting the offer.
 

Eligible applicants may receive funds within 24 hours* of approval, subject to verification, completion of formalities and applicable terms. The actual processing and disbursal time may vary depending on the application.
 

Minimal documentation and an online application process can make applying more convenient. However, approval is not guaranteed, and the final loan offer remains subject to the lender’s assessment.
 

Supporting informed borrowing decisions

With the maximum loan amount revised from Rs. 55 lakh to Rs. 75 lakh, Bajaj Finance now allows eligible customers to borrow a higher amount based on their financial needs and repayment capacity. Combined with flexible repayment tenures and a collateral-free structure, the offering allows applicants to assess borrowing options according to their financial needs.
 

Customers should review their repayment capacity, compare available tenure options and understand the total borrowing cost before applying. Careful financial planning can help them select a suitable loan amount and repayment schedule.
 

Interested customers can visit the official Bajaj Finance website to check their eligibility, explore the revised loan limit and review the applicable terms.
 

*Terms and conditions apply.
 

About Bajaj Finance Ltd.

Bajaj Finance Ltd. (BFL), a subsidiary of Bajaj Finserv Ltd., is a deposit-taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL serves over 124.43 million customers through a diversified portfolio comprising consumer loans, SME finance, commercial lending, rural lending, fixed deposits and payments, offered through Web, App and at 4,000+ locations. As a FinAI company, BFL is focused on continuous innovation through smart use of technology, data and analytics to drive seamless, simplified and personalized experiences for its customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BBB/Stable and a short-term rating of A-2 by S&P Global ratings. It has been assigned a ‘Baa3 Corporate Family Rating’ with Stable outlook from Moody’s Rating.

A credit score can offer useful insights into a person’s credit history and repayment behaviour. For borrowers, understanding this score can help them assess their credit profile, identify areas that may need attention and make informed financial decisions.

Bajaj Finance Credit Pulse Report: Check Credit Scores and Gain Insights into Credit Health

The Bajaj Finance Credit Pulse Report provides a way to check a credit score online for free and review available credit information. By checking their score and understanding the details in their credit report, individuals can gain a clearer view of their credit standing and take steps towards managing credit responsibly.

Why is checking a credit score important?

A credit score is a numerical summary of a person’s credit history. Lenders may consider it, along with income, existing financial obligations and other details, when assessing a loan or credit application.

Regular credit score checks can help individuals:

• Understand their credit standing: A score provides an overview of their credit history and repayment behaviour.

• Review their credit profile: Credit report details can help them understand their existing credit accounts and repayment records.

• Identify potential errors: Reviewing available information can help individuals spot unfamiliar accounts or incorrect payment entries.

• Track changes over time: Periodic checks can help them notice changes in their credit profile and investigate unexpected variations.

• Make informed borrowing decisions: Understanding their credit standing can help them assess their financial position before applying for credit.

Checking a score does not guarantee loan approval or a particular interest rate. Lenders assess applications using their own eligibility criteria and other financial information.

How can individuals check their credit score with Bajaj Finance?

Individuals can use the Bajaj Finance Credit Pulse Report to check their available credit score online. The process involves the following steps:

1. Visit the Credit Pulse Report page: Open the Bajaj Finance website and navigate to the Credit Pulse Report page.

2. Enter a mobile number: Provide the requested mobile number and complete OTP verification.

3. Submit the required details: Enter personal information, such as name, PAN, date of birth, email address and PIN code, as requested.

4. Complete verification: Submit the details to view the available credit score.

5. Review the available credit information: Check the credit details provided in the report, including account information, repayment history, outstanding balances and recent credit enquiries, where available.

Reviewing the report alongside the score can help individuals understand their credit profile in greater detail.

What factors can influence a credit score?

A credit score can change as information about credit accounts and repayment behaviour is updated. Several factors may influence it.

1. Repayment history

Timely repayment of EMIs and credit card bills can help establish a consistent repayment record. Missed or delayed payments may negatively affect a credit profile. Individuals can manage this by tracking due dates and ensuring that sufficient funds are available for scheduled repayments.

2. Credit utilisation

Credit utilisation refers to the proportion of available revolving credit being used. For example, if a credit card has a limit of Rs. 1 lakh and an outstanding balance of Rs. 70,000, the utilisation ratio is 70%.

Using a large share of the available limit may affect a credit profile. Keeping balances manageable and reviewing spending can help individuals manage their credit utilisation.

3. Recent credit applications

Applying for several credit products within a short period may result in multiple lender enquiries. Depending on the scoring model, these enquiries may affect the score. Individuals should assess their needs and repayment capacity before submitting new applications.

4. Length of credit history

The length of time a person has managed credit can provide insight into their borrowing behaviour. Individuals with limited credit histories may have less information available for credit assessment. A short credit history does not automatically indicate poor repayment behaviour.

5. Accuracy of credit information

Incorrect account details, duplicate entries or payment records that do not reflect actual transactions can affect the accuracy of a credit report. Individuals should review their reports and contact the relevant lender and credit bureau if they find discrepancies.

What is considered a good credit score in India?

Credit scores in India generally range from 300 to 900, although score interpretation may vary across credit bureaus and lenders. A score towards the higher end of the range is generally viewed more favourably, but it does not guarantee approval for a loan or credit card.

A score should be considered alongside the information in the credit report and the individual’s wider financial circumstances. Income, existing EMIs, employment or business profile and repayment capacity may also influence a lender’s assessment.

How can individuals maintain a healthy credit profile?

Checking a credit score is only one part of managing credit. Consistent financial habits can help individuals maintain an accurate credit record and manage borrowing responsibly.

• Pay dues on time: Track repayment dates and avoid missed EMIs or credit card payments.

• Manage outstanding balances: Keep credit card balances within a level that can be repaid comfortably.

• Apply for credit selectively: Avoid unnecessary applications and review eligibility criteria before applying.

• Review credit reports periodically: Check for unfamiliar accounts, inaccurate details and unexpected changes.

• Address errors promptly: Contact the relevant lender and credit bureau if the report contains incorrect information.

• Borrow within repayment capacity: Consider existing obligations, essential expenses and future commitments before taking on additional debt.

These practices do not guarantee a particular score, and improvements may take time as updated information is reported.

Building better credit awareness

Understanding a credit score helps individuals make sense of their credit history and repayment behaviour. While many people look for the best credit score in India, there is no single score that guarantees loan approval or the most favourable borrowing terms. A strong credit profile depends on several factors, including timely repayments, manageable credit utilisation and accurate credit information.

The Bajaj Finance Credit Pulse Report enables individuals to check their available credit score online for free and review relevant credit information. By checking their score regularly, identifying discrepancies and maintaining consistent repayment habits, they can better understand their credit standing and make informed financial decisions.

*Terms and conditions apply.

About Bajaj Finance Ltd.

Bajaj Finance Ltd. (BFL), a subsidiary of Bajaj Finserv Ltd., is a deposit-taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL serves over 124.43 million customers through a diversified portfolio comprising consumer loans, SME finance, commercial lending, rural lending, fixed deposits and payments, offered through Web, App and at 4,000+ locations. As a FinAI company, BFL is focused on continuous innovation through smart use of technology, data and analytics to drive seamless, simplified and personalized experiences for its customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BBB/Stable and a short-term rating of A-2 by S&P Global ratings. It has been assigned a ‘Baa3 Corporate Family Rating’ with Stable outlook from Moody’s Rating.

Unimech Aerospace & Manufacturing Ltd., a global high precision engineering platform specializing in manufacturing complex products, announced its unaudited financial results for the quarter and half year ended 30th September 2026.

Mr. Anil Kumar Puttan, Chairman & MD, Unimech Aerospace and Manufacturing Limited

Consolidated Financial Highlights (Rs. Mn)

For the quarter and half year ended 30th September 2026

• Revenue stood at Rs. 1,230.0 Mn, registering a strong 98% YoY and 14% QoQ growth supported by healthy demand and robust execution.

• H1 FY27 Revenue stood at Rs.2,306.2 Mn, achieving ~96% of FY26 Revenues

• EBITDA in Q2 stood at Rs.490.1 Mn up 164% YoY with robust margins of 40% and for H1 stood at Rs.882.6 Mn up 130% YoY highlighting operational excellence, a high-margin order mix, and strong operating leverage

• PAT in Q2 stood at Rs. 317.7 Mn, up 103% YoY and for H1 at Rs. 596.4 Mn, up 71% YoY capping a strong quarter of profitable growth and reinforcing our confidence in the momentum ahead

 Commenting on the performance, Mr. Anil Kumar Puttan, Chairman & Managing Director, said, “The financial year continues to progress on a highly encouraging note for Unimech, with Q2 delivering strong momentum across our core business lines. In H1 FY27, revenue reached Rs.2,306 Mn, representing an 85% year-on-year growth driven by robust demand execution and early returns from our strategic growth initiatives. Backed by a consolidated order book of Rs.8,546 Mn, we are operating from a foundation of exceptional financial and operational strength.

The most compelling part is the expanding visibility of our business model. Long-term supply agreements and award programs with premier global aerospace OEMs are successfully transitioning Unimech from short-cycle tooling into recurring, high-volume ‘flying part’ manufacturing. In Semiconductors, our dedicated 20-month development pipeline with global OEM major has generated commercial revenues in H1, with a sharp step-up anticipated in H2. Furthermore, with parts prove-out happening at full force, serial production scaling over coming quarters will create a compounding, multi-year revenue runway.

Building scale-ready infrastructure ahead of demand is fundamental to our growth philosophy. Our automated special-process cell installation is underway, and our Middle East expansion via the Saudi Arabia JV ensure we possess the floor space, technical capabilities, and global presence required by top-tier OEMs. As we integrate these assets, we remain deeply focused on disciplined execution, prudent capital allocation, and driving sustainable, high-margin growth.”

About Unimech Aerospace & Manufacturing Ltd: Founded in 2016 and headquartered in Bengaluru, Unimech Aerospace and Manufacturing Limited (BSE: 544322 | NSE: UNIMECH) is an advanced integrated global precision engineering solutions platform serving high growth industries across aerospace, defence, energy, oil & gas, semiconductors, and other high-performance industrial sectors. The Company specialises in complex build-to-print and build-to-specification, with capabilities spanning across precision machining, fabrication, welding, complex assembly, special processes, advanced testing and validation. Operating from a 5,63,000 sq. ft. manufacturing base spread across units in India and overseas. Unimech combines deep engineering expertise with advanced 3, 4 and 5-axis CNC machines, and a digitally enabled production ecosystem to deliver mission-critical components and engineered systems with micron-level precision. The Company is certified to AS9100, ISO 9001, IATF 16949 and ISO 45001, reflecting its commitment to quality, safety and compliance for globally regulated industries.

For more details on Unimech Aerospace and Manufacturing Ltd. – www.unimechaerospace.com

For Queries Contact

Dentsu One – Public Relations Abhishek Chawande / Sanjukta Ghadge
Email: abhishek.chawande@dentsu.com / sanjukta.ghadge@dentsu.com 
Contact: +91 96645 16774 / +91 9892689895

Caution Concerning Forward- Looking Statements:
This document may contain statements, which reflect management’s current views and estimates and could be construed as forward-looking statements. The future involves certain risks and uncertainties and could cause actual results to differ materially from the current views being expressed. Potential risks and uncertainties include factors such as general economic conditions, foreign exchange fluctuation, pricing pressures, competition and regulatory developments

Kauvery Hospital Radial Road, has successfully treated a 32-year-old woman who suffered a cardiac arrest while recovering from a minor procedure at a hospital. Following resuscitation, the patient continued to remain unconscious and was found to have severely compromised cardiac function. Further evaluation revealed a critical brain haemorrhage caused by complex cerebral vascular abnormalities, which also explained the cardiac arrest and poor heart function.

Kauvery Hospital Radial Road Saves 32-Year-Old Woman Through Complex Neurosurgery and Integrated Neurocritical Care

Recognising the need for urgent intervention, the hospital’s neuroscience team conducted further investigations, including a CT angiogram scan, which identified an underlying brain vascular condition that required emergency neurosurgical intervention.

The neurosurgery team, led by Dr. Krish Sridhar, Group Mentor, Neurosciences & Director, Institute of Brain & Spine, Kauvery Hospital Radial Road, performed emergency surgery under advanced cardiac output monitoring. The procedure involved securing a ruptured brain aneurysm and performing a rarely done surgical mechanical thrombectomy to address an obstructed prominent venous channel. Given the patient’s critical condition and compromised cardiac function, the procedure required close coordination between the neurosurgery and neuroanaesthesia teams, along with continuous monitoring to ensure patient safety.

Following the surgery, the patient was managed in the Neuro Intensive Care Unit by a team led by Dr. Ponniah Vanamoorthy, Head and Senior Consultant, Neuroanesthesiology & Neurocritical Care, Kauvery Hospital Radial Road, with advanced critical care monitoring. She responded well to treatment, with progressive improvement across clinical parameters, including cardiac function. Two months after the critical event, the patient has made a significant recovery, is near normal in her daily functioning, can independently carry out routine activities, and is preparing to return to her active life.

Commenting on the treatment, Dr. Krish Sridhar, Group Mentor, Neurosciences & Director, Institute of Brain & Spine, Kauvery Hospital Radial Road, said, “Early recognition of a Stroke, which is a major brain event, and emergency intervention through coordinated care across multiple neuroscience teams, were key to the successful outcome in this patient. Critical neurological conditions, especially bleeding in the brain, can sometimes affect the heart’s functioning and may present with cardiac arrest and poor cardiac function. In such situations, it is important to identify that the underlying cause is neurological rather than cardiac, as timely diagnosis will prevent delays in appropriate treatment.”

Dr. Ponniah Vanamoorthy, Head and Senior Consultant, Neuroanesthesiology & Neurocritical Care, Kauvery Hospital Radial Road, added, “Performing emergency and complex neurosurgery in a patient with severely compromised cardiac function presents significant clinical challenges. The expertise of the neurosurgery and neuroanaesthesia teams, supported by advanced monitoring techniques, was essential to managing the procedure safely. Equally important was the continued Neuro- Critical care in a specialised Neuro Intensive Care unit, following surgery, which helped support the patient’s recovery.”

Commenting on the treatment, Dr. Aravindan Selvaraj, Co-founder and Executive Director, Kauvery Group of Hospitals, said, “Managing complex medical emergencies requires the ability to recognise the underlying cause quickly and bring together the right clinical expertise at the right time. At Kauvery Hospital, our multidisciplinary approach combines specialised Neurosurgical intervention, advanced monitoring and dedicated Neurocritical care to manage high-risk conditions. This coordinated approach is central to our commitment to delivering comprehensive, high-quality care to patients, particularly when timely intervention is critical.”

About Kauvery Hospital

Kauvery Hospital is a leading multi-specialty healthcare provider in India, recognised for its commitment to clinical excellence, patient-centric care and advanced medical infrastructure. The hospital group operates a network of twelve hospitals across six key locations – Trichy, Chennai, Salem, Hosur, Tirunelveli and Bengaluru – and employs over 11,000 healthcare professionals. Serving millions of patients annually, Kauvery Hospital is dedicated to delivering high-quality secondary and tertiary care, supported by a strong focus on innovation, clinical outcomes and continuous advancement in healthcare delivery.

In one of the largest creator-led go-to-market executions during India’s peak festive shopping season, Motorola India partnered with leading influencer marketing agency Idiotic Media to deploy 800+ micro and macro creators for the Flipkart Big Billion Days (BBD) sale. The high-impact campaign generated over 406 million views, 3.31 million total engagements, and drove 1 million direct link clicks to Motorola’s Flipkart store pages, turning festive attention into immediate shopping action.

Micro creators turning 406M views for Motorola into 1M+ clicks with Idiotic Media

Navigating extreme digital ad clutter during BBD, Motorola bypassed traditional static banners in favor of a hyper-targeted, category-wise influencer strategy. Idiotic Media activated creators across YouTube and Instagram, segmenting them into Viral, Tech, Fashion, Retail, and Giveaway verticals. Micro-tech and retail creators broke down real-world smartphone capabilities, driving high-intent shoppers straight to conversion.

The 10-day execution not only delivered immediate performance ROI but also expanded Motorola’s social brand equity, gaining over 250,000 new followers, with 140,000 added during the peak sale window alone, 13.23% growth.

Girish Kumar, Brand & Marketing Lead at Motorola, said, “Breaking through festive ad noise requires moving from conventional broadcasting to conversational marketing. In partnership with Idiotic Media, putting micro-influencers at the heart of our strategy allowed us to deliver over 400 million views and 1 million link clicks, turning seasonal buzz into measurable business impact. Plus the highest ever social media & SOV growth in a month’s time with significant impact in searches & buzz across the mediums and platforms.“

Himanshu Singla, Founder & CEO at Idiotic Media, added, “Relatable human storytelling will always outperform generic sales banners. By surrounding festive shoppers with authentic content across viral, giveaway, and tech niches, we helped Motorola build trust at scale and convert casual viewers into an active community of buyers.“

About Idiotic Media

Idiotic Media is a leading influencer marketing and meme marketing agency in India, dedicated to making brands culturally iconic. Operating under parent company Creatify Media, Idiotic Media leverages a network of over 165,000 creators and 10,000 meme pages to deliver social-first, UGC-driven storytelling and attention catching midro-dramas that transforms brands into conversational talking points. Pivoting into creator-led storytelling and micro dram.