Travel and tour company tour On is strengthening its presence in Kerala through its association with Thiruvananthapuram Royals for the ongoing Kerala Cricket League (KCL) season. The partnership marks an important step in the brand’s expansion into Kerala’s dynamic sports and tourism ecosystem.

Thiruvananthapuram Royals and tour On join hands for the Kerala Cricket League, strengthening tour On’s presence and connect in Kerala

The association brings together tour On’s growing travel proposition and the widespread appeal of cricket, creating an opportunity for the brand to connect with audiences across Kerala through a shared passion for travel and sport. It also reflects tour On’s broader vision of exploring new avenues where tourism and sports can come together to create meaningful consumer engagement.

tour On has been expanding its presence across India, with a focus on making travel more accessible, personalised and memorable. In 2025, the brand reached a significant milestone through its sponsorship association with Punjab Kings in the Indian Premier League (IPL), providing a national platform to engage with audiences across the country.

Building on this experience, the association with Thiruvananthapuram Royals represents tour On’s next step towards establishing a stronger connect with the Kerala market. Through its association with the KCL, the brand aims to build greater awareness among Kerala audiences while exploring opportunities to bring together travel, sport and regional engagement.

Commenting on the association, Vikash Manoharan, Founder and CEO, tour On, said, “Our association with Thiruvananthapuram Royals is an exciting step in tour On’s journey towards building a stronger presence in Kerala. Cricket has an incredible ability to bring people and communities together, much like travel. We see significant potential in bringing these two passions together and creating new opportunities for engagement. This partnership is also aligned with our larger vision of exploring new markets and partnerships beyond conventional travel.”

The partnership further reflects tour On’s evolving approach to sports as a platform for tourism-led engagement. As the company continues to expand across markets, it is exploring strategic partnerships that can help connect with new audiences while creating innovative opportunities at the intersection of travel, tourism and sport.

About tour On

tour On is a growing travel and tour company focused on making travel more accessible, personalised and memorable. With an expanding presence across India, the company offers travel solutions designed around evolving consumer needs and experiences. Under the leadership of Founder and CEO Vikash Manoharan, tour On continues to explore new markets, partnerships and opportunities to build a differentiated presence in the travel industry.

Bisleri International Pvt. Ltd., India’s leading packaged drinking water company, has announced its association with the Asian Speed Skating Championship 2026 (on ice) as its Official Hydration Partner. Scheduled to take place from August 17 to 20, 2026, in Dehradun, the championship will bring together national and Asian-level speed skaters, reinforcing Bisleri’s growing presence across Olympic and emerging sports.

Bisleri International Becomes Official Hydration Partner of the Asian Speed Skating Championship 2026

As a high-performance sport that demands speed and stamina, speed skating presents a natural platform for Bisleri to reinforce its support for athlete hydration and performance. Through this association, Bisleri will provide dedicated hydration support to the participating athletes throughout the championship, while engaging with the sporting community through trackside branding, logo placements across event assets, athlete engagement, and shoot opportunities. The partnership will also extend to event-level digital coverage, including speed and endurance-themed content, athlete-focused storytelling, performance reels and event highlight videos, alongside dedicated social media posts in collaboration with the championship.

Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “India’s sporting landscape is evolving, with athletes and audiences embracing a wider range of sports beyond traditional formats. At Bisleri, we have built a strong sports marketing programme across genres, with hydration at the core of our associations. Our partnership with the Asian Speed Skating Championship is an extension of this commitment, enabling us to support athletes at the highest level while reinforcing the importance of hydration in peak human performance. Through such partnerships, we remain committed to nurturing Indian sport and encouraging a fit and active lifestyle.”

The association reinforces Bisleri’s continued focus on supporting athletes and building stronger connections with consumers through India’s evolving sporting landscape.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

As India’s baking, foodservice and processed food sectors continue to evolve, consistency, performance and ingredient quality are becoming increasingly important considerations for professional users.
 

Against this backdrop, ITALMOPA – the Italian Association of Milling Industries – will bring its “Pure Flour from Europe” campaign to Anuga Select India 2026, which will be held from 29 September to 1 October at the Bombay Exhibition Centre, Mumbai, alongside Anuga Food Tech India. Now celebrating its 19th international edition, Anuga Select India brings together food manufacturers and suppliers with buyers across the HoReCa, retail, distribution, bakery, confectionery and foodservice sectors, while the co-located Anuga Foood Tech India connects professionals from across the food processing and manufacturing ecosystem.
 

Anuga Select India 2026
 

Flour That Performs Across Applications

European soft wheat flour, particularly Italian flour, has long been associated with applications where dough structure, elasticity and consistency are critical.
 

From pizza, focaccia and artisan breads to pastries and fresh pasta, different flour specifications allow professional bakers and chefs to select the right flour for the desired process and each finished product.
 

Opportunities in India are also becoming broader. As bakeries, cafes, hotels, restaurants and food manufacturers experiment with new formats and recipes, there is growing scope for premium flour to move beyond traditionally European applications and find relevance across a wider range of professional kitchens.
 

At Anuga Select India, the Pure Flour from Europe campaign will connect with bakers, chefs, manufacturers, importers, distributors and foodservice professionals to showcase the performance and versatility of European soft wheat flour. Live pizza demonstrations at the booth will offer visitors a practical view of flour handling, dough performance and finished-product quality. Tastings and chef interactions will add an experiential element to the campaign, while informational materials and branded merchandise will help extend engagement with trade and hospitality professionals beyond the demonstrations.
 

Quality from Wheat to Flour

A key focus of the campaign is the rigorous approach to quality, food safety and traceability followed across the European milling industry.
 

European flour production combines careful wheat selection with modern milling technology, extensive quality controls and traceability throughout the production chain. Italian millers also continue to invest in process efficiency and more sustainable production practices.
 

These attributes are particularly relevant for professional users seeking reliable performance and consistency across batches.
 

“India represents an exciting market where culinary tradition is increasingly meeting new formats, international influences and professional baking techniques. Through our participation at Anuga Select India, we look forward to engaging directly with the industry and demonstrating how European flour can support quality, creativity and consistency across a wide range of applications,” said Vincenzo Martinelli President of ITALMOPA.
 

Strengthening Connections with India’s Food Industry

The exhibition comes at an important time for EU–India commercial relations, following the conclusion of negotiations on the EU–India Free Trade Agreement earlier this year.
 

For the European milling sector, Anuga provides an opportunity to deepen engagement with one of the world’s most dynamic food markets and connect with businesses across the food processing, HoReCa, bakery, retail and distribution sectors.
 

Visitors to Anuga FoodTec India 2026 can meet representatives of the Pure Flour from Europe campaign to learn more about European soft wheat flour, its characteristics and its versatility across professional food applications.
 

About Pure Flour from Europe

Launched in 2021, Pure Flour from Europe is a campaign co-funded by the EU and promoted by ITALMOPA, the Italian Association of Milling Industries, to build awareness of the quality, safety, traceability and versatility of European soft wheat flour.
 

In India, the campaign works with chefs, bakers, importers, food manufacturers, HoReCa professionals and the media through educational initiatives, product demonstrations, recipe development and industry engagement.
 

As India’s food sector continues to evolve, the campaign aims to deepen understanding of how European flour can support professional users across both traditional and contemporary applications, while strengthening connections between the European milling industry and the Indian food trade.
 

For more information about Pure Flour from Europe, or on the planned activities and events, visit our website, email us, or follow us on our social profiles as follows:
 

Website: www.pureflourfromeurope.com

Instagram: pureflourfromeurope

Facebook: pureflourfromeurope

Email: contact@pureflourfromeurope.com

Arvind Limited, one of India’s pioneers in denim, has unveiled its latest AD Denim collection, accompanied by a new campaign featuring actor and youth icon Raghav Juyal. With over five decades of denim expertise, Arvind continues to evolve the category through fabric innovation, craftsmanship, fits and finishes. AD Denim, from the House of Arvind, brings this legacy to a new generation through contemporary silhouettes, premium fabrics, comfort and versatility.

Raghav Juyal for Arvind AD Denim Collection

Commenting on the launch, Pranav Dave, Chief Business Officer – Retail, Arvind Limited, said, “Arvind’s relationship with denim goes back decades, and our expertise has always been rooted in our ability to innovate across fabric, fit, finish and craftsmanship. With AD Denim and our campaign featuring Raghav Juyal, we are bringing this legacy to a new generation in a way that feels contemporary and authentic. Through Arvind Denim Lab, consumers can take this journey a step further—from choosing denim to creating denim that is truly their own.”

The new AW’26 collection highlights new fits, offering consumers distinct silhouettes designed for everyday comfort and personal expression. From timeless indigo to contemporary washes and finishes, the collection reflects the many ways denim can become an extension of one’s personality.

At the heart of the campaign is the thought “Real Comfort. Real Denim. For the Real You.” Featuring Raghav Juyal, the campaign celebrates authenticity and individuality, connecting Arvind’s deep denim heritage with a generation that believes personal style should come without a rulebook.

Campaign video link: youtu.be/yvh4HAjJGsI?si=9wJgjQmm_7PS54g6 

Taking the denim experience further is Arvind Denim Lab (ADL), a distinctive custom-made denim experience where consumers can create a pair that is uniquely their own. Consumers can explore premium denim fabrics, including select fabrics from Italy and Japan, and personalise their denim across fabric, fit, washes, finishes and detailing. ADL also offers custom measurements and personalisation options such as leather patches, buttons, rivets, zodiac details and monograms.

With AD Denim, Raghav Juyal and Arvind Denim Lab, Arvind continues to build on its denim legacy—bringing together heritage, craftsmanship, innovation and personal expression for the modern Indian consumer.

The Institute of Political Leadership (IPL) has announced the launch of ‘Politicians Club’, an exclusive platform envisioned for political leaders, policymakers and aspiring politicians, with a focus on political training, leadership development, meaningful dialogue and high-level networking.
 

Strategically located in Connaught Place, New Delhi, the Politicians Club is being developed as a dedicated hub for political excellence, leadership development and political networking. The facility will span approximately 10,000 sq. ft. within a state-of-the-art building of more than 20,000 sq. ft.
 

Shahnawaz Chaudhary Bhartiya, Founder, Institute of Political Leadership
 

The proposed club will feature an Auditorium and Model Parliament for structured debates, policy discussions and parliamentary simulations. It will also include Advanced Training Halls for live and online political training programmes, along with a dedicated Podcast and Media Zone equipped for podcasts, live streaming and professional audio-video production.
 

Shahnawaz Chaudhary Bhartiya, Founder, Institute of Political Leadership, said, “Politics is not just about contesting elections; it is about understanding people, developing leadership capabilities and continuously learning. Through the Politicians Club, we want to create a dedicated ecosystem where political leaders and aspiring politicians can learn, interact, exchange ideas and prepare themselves for the challenges of public life.”
 

He added, “Our objective is to make political training more structured, practical and accessible. We believe that every political journey is different, but the right guidance, mentoring, networking and strategic understanding can help leaders make better decisions and build a stronger connect with the people.”
 

Shahnawaz Chaudhary Bhartiya
 

The Institute said political training programmes are currently being conducted across India, and the new club will provide a dedicated space for year-round political learning, interaction, discussions and media engagement.
 

Under its lifetime membership programme, members will have access to political training programmes, seminars and events, along with opportunities to participate in in-house debates, speeches and political discussions. Members will also have access to podcast and media facilities, social media support services, political networking opportunities and VIP political events.
 

The programme also aims to provide members with personalised political roadmaps and long-term mentoring, business training opportunities for members and their families, regular political updates through the Institute’s app, and opportunities to participate in political delegations and study tours in India and abroad.
 

Another key initiative is Next Generation Leadership Planning, aimed at helping political families develop long-term leadership capabilities and sustain their political legacy. Members may also have their profiles featured on the Institute’s app to facilitate networking and team-building opportunities in their respective areas.
 

Lifetime Honorary Membership

The Institute of Political Leadership has also announced a Lifetime Honorary Membership for distinguished constitutional and political office holders, offered without charge. The initiative includes the President of India, Vice President of India, Leaders of Opposition in the Lok Sabha and Rajya Sabha, and Chief Ministers of States and Union Territories, subject to their acceptance.
 

The initiative is intended to create a platform where experienced political leaders can share their journeys, challenges, struggles and lessons from public life with aspiring leaders and the wider public.
 

Bhartiya said, “India has leaders who have spent decades in public life and have experienced the realities, challenges and struggles of politics firsthand. Their experiences are an invaluable source of learning for the next generation. We want to provide a platform where these journeys can be heard, understood and passed on to future political leaders.”
 

Membership and Eligibility

Members enrolled in the Institute’s five-year MP/MLA-level VIP Political Training and Consultancy Programme will be eligible for lifetime membership. Eligible individuals may also apply directly for membership.
 

The Institute said the membership programme is designed to create a long-term ecosystem for political education, leadership development, networking and mentorship.
 

Applications for membership can be made through the IPL-India App, available on both Android and iOS platforms.
 

For more information, please vist website: www.iplindia.org.
 

Download the IPL-India App by Institute of Political Leadership:

Android (Google Play Store):
play.google.com/store/apps/details?id=com.instituteofpoliticalleadership.ipl&pcampaignid=web_share
 

iOS (Apple App Store):
apps.apple.com/in/app/ipl-india/id6774318721

The Institute of Political Leadership said the launch of Politicians Club represents its vision of creating a structured platform where political leaders, aspiring politicians and policymakers can learn, connect, exchange ideas and contribute to the development of future political leadership in India.

Crompton Greaves Consumer Electricals Ltd., one of India’s leading consumer electrical companies, last week unveiled its new Master Brand identity, marking the next chapter of Crompton 2.0; the company’s strategic transformation into an innovation-led consumer-centric business. Over the last decade, Crompton has strategically expanded beyond its core categories through sustained investments in technology and product innovation. The new brand identity reflects this business evolution, creating a unified platform while supporting the company’s next phase of innovation, premiumisation and long-term growth.

Crompton New Logo | L-R: Tanmay Prusty, CMO; Promeet Ghosh, MD & CEO; Kaleeswaran Arunachalam, Group CFO & Head of Strategy; Shweta Sagar, CBO, Butterfly & PL Head – Rhion

At the heart of Crompton’s refreshed identity is “Cephyr” (pronounced SAF-FYR), the Crompton Greaves Consumer Electricals Ltd.’s new emblem and primary visual expression. The name Cephyr draws inspiration from two powerful sources, the deep, enduring blue of sapphire and the gentle breeze of Zephyrus, the Greek wind. It reflects care, quality, refinement and timelessness with effortless grace and quiet energy. Cephyr, is symbolic of Crompton’s transformation into a design-forward brand, where fluidity, adaptability, and aesthetic sophistication define every touchpoint. The emblem carries deep meaning: The ‘C’ stands for Consumer, Customer, Care, Connectivity and Crompton, highlighting the brand’s commitment to consumer-centric innovation and connected living experiences. The graceful upward curve at the C’s tip conveys the brand’s commitment to responsibility and continuous elevation. The infinity symbol that emerges from within the C and rises outward, reflects Crompton’s journey of going beyond boundaries while continuously ascending toward innovation. 

The construction of Cephyr using twelve circles is equally meaningful, each representing a month of the year, symbolizing how Crompton moves through seasons with consumers, cooling scorching summers, warming chilly winters, lighting festivals and powering daily rituals. The circular, flowing construction mirrors the cyclical nature of seasons and Crompton’s fluid ability to adapt, always meeting consumers exactly where they are, all year round.

Accompanying Cephyr is Crompton’s new brand promise: ‘Amazing, Every Day.‘ This tagline is far more than words; it’s a commitment to transform the ordinary rhythm of daily life into something extraordinary through thoughtful innovation and unwavering dependability. ‘Amazing’ represents meaningful moments of delight and seamless experiences that genuinely elevate everyday living. Not theatrical extravagance, but thoughtful enhancements that make life feel tangibly better, easier, and more enjoyable. ‘Every Day’ embodies dependability and constant presence, a promise that Crompton delivers value and enrichment in the natural rhythm of daily life. The tagline features intentional design details that reinforce Crompton’s brand story. The ‘i’ in Amazing has been subtly modified to echo the Wi-Fi symbol, representing Crompton’s commitment to intelligent, smart and connected ecosystems. The ‘E’ in Every Day carries a refined design element inspired by the Electrical Plug and Power Button symbol, a thoughtful homage to Crompton’s 85+ year electrical heritage and its core identity rooted in powering Indian homes. 

Complementing the visual transformation is a distinctive sonic identity that creates an auditory signature for the brand. This sonic branding will enhance recognition and recall across consumer touchpoints, from advertisements and digital platforms to product experiences and retail environments—creating a cohesive multisensory brand experience.

Promeet Ghosh, Managing Director & CEO, Crompton Greaves Consumer Electricals Ltd., said, “The home solutions industry is entering a defining phase of transformation where everyday living is simplified through thoughtful innovation, seamless experiences and solutions they can trust. We believe the strongest brands of tomorrow won’t be defined by a single category, but by the role they play across consumers’ everyday lives. That belief has shaped Crompton 2.0—our strategic transformation into a diversified, innovation-led home solutions business. Over the past decade, we have expanded beyond our legacy categories, strengthened our innovation capabilities and built a portfolio that responds to the evolving needs of Indian consumers, while remaining anchored in the trust that has defined Crompton for over 85 years. Our new brand identity is far more than a visual change. From introducing Cephyr the new emblem, the new tagline, along with a distinctive sonic identity, we are creating a future-ready identity for Crompton. More than a new identity, it reinforces our ambition and belief to build deeper consumer preference, accelerate our premiumisation journey and create long-term value for our consumers, partners and shareholders.”

Tanmay Prusty, Chief Marketing Officer, Crompton Greaves Consumer Electricals Ltd., said, “Crompton has evolved significantly over the years, and our new brand identity reflects that transformation. It is a unified brand system encompassing our visual and sonic identity, designed to create a more distinctive consumer experience. At the same time, we are building a stronger platform of brands to address evolving consumer needs across different segments.”

The new Master Brand will be progressively rolled out across Crompton’s products, packaging, retail presence, digital platforms and consumer communications, creating a consistent brand experience across every consumer touchpoint.

As Crompton expanded into new categories and consumer segments, it was recognized that a single-brand approach would not always address increasingly diverse consumer needs. Crompton Greaves Ltd’s branded platforms enable the organization to build distinct propositions, while leveraging the trust and equity of the Crompton name. CGCEL’s Energion represents an intelligent energy platform, designed to address the evolving energy landscape that is moving beyond standalone products to integrated energy ecosystems. Energion’s brand promise: “The Power Behind Everyday Progress” positions it as a trusted partner that enables consumers and businesses through reliable, intelligent and sustainable energy solutions. The name ‘Energion’ is derived from ‘Energy’, the fundamental particle that enables the flow of electricity, representing the intelligent movement, storage and application of energy, powering homes, businesses and everyday life. Energion plays across the entire energy value chain from generation to conversion to storage to charging solutions. This future-ready platform is not locked to any category, allowing Crompton to participate in emerging energy adjacencies while maintaining premium yet accessible positioning.

As part of its premiumization strategy, Crompton today introduced Crompton Rhion, its new super-premium brand, marking the next phase of the company’s growth journey. Positioned as a brand for consumers seeking elevated modern living, Rhion brings together purposeful innovation, technical mastery and elegant design to deliver refined, intuitive experiences.

Promeet Ghosh, Managing Director & CEO, Crompton Greaves Consumer Electricals Ltd. said, “The launch of Crompton Rhion marks an important milestone in our premiumization journey and reflects our ambition to strengthen our presence in the super-premium segment. As our dedicated super-premium brand, Crompton Rhion will enable us to deliver elevated experiences through thoughtful design, advanced technology and solutions that cater to the evolving aspirations of consumers. Crompton Rhion combines technical mastery with intuitive innovation to deliver a new benchmark in premium living.”

Crompton Rhion is built on the philosophy of ‘Prowess Inside. Poise Outside.”; representing the perfect balance between sophisticated exterior design and purposeful internal innovation. This philosophy ensures that every Crompton Rhion product delivers invisible mastery in engineering while presenting visible elegance in form. Crompton Rhion’s innovation philosophy combines next-generation technology with human-centric design to create intuitive experiences tailored to evolving consumer needs. Crompton Rhion makes its debut in the premium water purification category with the launch of the Crompton Rhion Water Biofier, a category-first innovation that provides water the way it’s meant to be for people.

The launch comes at a time when India’s domestic electric water purifier market is estimated at approximately INR 5,565 crore, with reverse osmosis (RO) accounting for nearly 85% of the category. Despite the category’s scale, household penetration remains at just 6%, highlighting significant headroom for long-term growth and continued premiumization. The Crompton Rhion Water Biofier represents a fundamental rethinking of water purification, moving beyond conventional approaches to deliver water that is not just pure, but optimally balanced for human consumption. This innovation embodies Rhion’s commitment to combining prowess in engineering with poise in experience.

About Crompton
With a brand legacy of over 85 years, Crompton Greaves Consumer Electricals Ltd. is India’s market leader in the category of fans and residential pumps. Over the years, the organization has continuously strived to produce a range of innovative products that cater to the modern consumer including superior quality and high-performance fans, pumps, lighting solutions, and a range of other categories like water heaters; air coolers; small kitchen appliances like mixer grinders, air fryers, OTG, electric kettles etc; other home appliances like irons & built-in kitchen appliances. The company has further invested in brand and innovation to not only better understand and meet consumer needs but to also help drive energy efficiency. The consumer business also has a well-established and organized distribution network driven by a strong dealer base across the country offering a wide service network and robust after-sales service to its customers. Beyond its consumer portfolio, Crompton also has a robust B2B presence in the Lighting segment, delivering advanced and energy-efficient solutions for commercial and industrial applications. In 2025, Crompton became the first lighting company to receive the GreenPro certification for its B2B lighting solution, reaffirming its commitment to sustainability and innovation. Strengthening its foothold in the renewable energy space, the company has forayed into solar rooftops—representing a significant step forward in its contribution to India’s evolving clean energy landscape. With solar solutions spanning lighting, pumps, and rooftops, Crompton continues to lead as a responsible and future-ready brand in sustainable energy.

The company’s consistent dedication to developing energy-efficient products has led to significant recognition. It has been honored with three prestigious National Energy Consumer Awards (NECA) by BEE, Ministry of Power. The recent award was presented by the Hon’ble President of India, Smt. Droupadi Murmu for the company’s storage water heater in 2023. In 2019, the brand won in two categories: Ceiling Fans and LED Bulbs. Additionally, it was recognized as one of India’s Best Managed Companies 2022 by Deloitte Private and listed among ‘India’s Top 500 Companies 2022’ by Dun & Bradstreet India. The company has also been featured in Brand Top 75 most valuable Indian brands list for 2020 released by WPP and Kantar. Furthermore, Crompton was also recognized as the Brand of the Decade 2021 by Herald Global and BARC Asia in the Consumer Electrical category.

Bisleri International Pvt. Ltd., India’s leading packaged drinking water company, has renewed its association with the Asian Surfing Championship 2026 as its Official Hydration Partner, as it remains committed to supporting emerging sports, athlete wellbeing, and sustainable sporting ecosystems. The championship, scheduled between August 13 and 17, 2026, in Chennai, will host over 100 athletes from 19 nations.

Bisleri International Partners with the Asian Surfing Championship 2026, Championing Hydration

With Bisleri’s focus on supporting traditional as well as new sporting communities across India, the partnership backs an emerging sport that is seeing a considerable rise in participation in India. Bisleri’s association will ensure seamless hydration for athletes, officials, and event stakeholders throughout the championship with the help of branded hydration stations and product placements. The surfing venues in the city will also be made livelier with an integrated on-ground presence featuring venue branding, beach installations, event backdrops, flags, and coolers. The association also be amplified through a digital storytelling campaign featuring athlete journeys, behind-the-scenes moments, championship highlights, and content focused on ocean conservation and environmental stewardship.

As part of its Bottles for Change initiative, Bisleri also placed dedicated bins at the venue to encourage responsible disposal and recycling of used PET bottles.

Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “India’s sporting landscape is evolving, with more consumers embracing sports that reflect active lifestyles, adventure, and wellbeing. We’re proud to partner with the Asian Surfing Championship as we support the growing surfing community in India. By helping athletes stay hydrated and connecting with fans, this partnership reflects our commitment to Indian sport and the important role hydration plays in performance.”

The partnership further reinforces Bisleri’s growing presence across sporting platforms, strengthening the brand’s association with athlete wellbeing, hydration, and the development of emerging sports in India.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

The 4th Safe City & Intelligent Mobility India Summit 2026 successfully concluded today in New Delhi, bringing together senior policymakers, law enforcement leaders, urban planners, technology innovators, and industry stakeholders to discuss the future of safer, smarter, and more sustainable cities in India.

Left to Right: Dr. Sumit Chowdhury, Gaia, MA Johar, CP Plus, Shashi Dharan, BE, Nidhin Valsan, IPS, Delhi Police, Dinesh Chand Sharma, SESEI, Anil Tandan, BIF, Abhay K. Mishra, IPS, UP Police

Commenting on the occasion, Shri Shashi Dharan, Managing Director, Bharat Exhibitions, said, “The 4th Safe City & Intelligent Mobility India Summit 2026 reflects India’s growing commitment to leveraging technology, innovation, and collaboration to build safer, smarter, and more connected cities. By bringing together policymakers, law enforcement agencies, urban planners, and technology leaders on a common platform, we aim to accelerate the adoption of intelligent mobility solutions and advanced public safety frameworks that will shape the future of urban India.”

Guest of Honour, Shri A. Satish Ganesh, IPS, ADG, Traffic & Road Safety, Uttar Pradesh Police who graced the Summit highlighted in his speech, “The future of road safety lies in the intelligent integration of technology, enforcement, and public awareness. Together, we can create safer, smarter, and more sustainable urban mobility ecosystems for every citizen. Technology today is pan India, no doubt, so we have to leverage this and take it ahead,” Joining him, Shri Nidhin Valsan, IPS, DIG, Technology & Project Implementation, Delhi Police, also stressed the need for greater collaboration between law enforcement, government agencies, and technology providers to build safer cities and enhance citizen security through intelligent surveillance and digital policing solutions.    

In his industry address, Dr. Sumit D. Chowdhury, Founder, Chairman & MD, Gaia Smart Cities underscored the importance of citizen-centric urban innovation, stating that smart cities of the future must integrate mobility, sustainability, digital infrastructure, and public safety into a unified framework.

Another speaker, Mr. M.A. Johar, President – Project Business, CP Plus reiterated, “Smart cities need intelligent security at their core. By combining innovation, AI, and integrated surveillance, we can create safer urban environments that empower citizens and drive sustainable growth.”

The inaugural session also featured Mr. Dinesh Chand Sharma, Director – Standards & Public Policy, SESEI who spoke on these lines, “Standards are the backbone of smart cities. By fostering interoperability, security, and innovation, we can accelerate the development of safer and more connected urban ecosystems.” and Brig. Anil Tandan, Director General, Broadband India Forum delivering the Vote of Thanks.

The summit highlighted the critical role of technology, data-driven governance, intelligent transportation systems, AI-powered surveillance, digital infrastructure, and public-private collaboration in enhancing urban safety and mobility across India. Discussions focused on accelerating smart city initiatives, strengthening road safety, improving traffic management, leveraging emerging technologies, and building resilient urban ecosystems.

Addressing the gathering, speakers emphasized the need for an integrated approach that combines innovation, connectivity, security, and citizen-centric planning to create future-ready cities. The summit also showcased innovative solutions and best practices aimed at transforming India’s urban landscape through intelligent mobility and advanced public safety frameworks. The 4th Safe City & Intelligent Mobility India 2026 Summit reaffirmed India’s commitment to building safer, smarter, and more connected cities while fostering collaboration among government agencies, technology providers, industry leaders, and urban development stakeholders. The Summit was partnered by Ministry of Electronics and Information Technology (MeitY), National Highways Logistics Management Ltd (NHLML), ITS India Forum, Qualcomm, CP Plus, Alcatel-Lucent Enterprise, Innspark Solutions, Norden Communication, TechBridge, NIRAsys Infotech, Techspire, Vinfocom IT Services, MEMIOS, HI-FOCUS, Rajeshwari Infotel, Gaia Smart Cities, Communications Today and Broadband India Forum.  

The Institute of Actuaries of India (IAI), the statutory body established under the Actuaries Act, 2006, today unveiled a series of initiatives to strengthen the actuarial profession and enhance its engagement with students, professionals, industry, policymakers and the wider public, as part of Actuaries Day 2026.
 

The event, which took place at the Courtyard by Marriott Mumbai International Airport, saw Dr. Debasish Prusty, Additional Secretary of the Department of Financial Services (DFS), Ministry of Finance, take the role of chief guest. Ms. Preeti Chandrashekhar, President of the IAI; Vice President Anurag Rastogi; Ms. Asha Murali, Honorary Secretary of the IAI; and Mr. Mike Lombardi, President of the International Actuarial Association (IAA), Kartikey Kandoi, FIAI, FIA, FCA were also present.
 

Left to Right: N Shrinivasan, Ruchita Verma, Preeti Chandrashekhar, Aasha More, Kartikey Kandoi, Anurag Rastogi
 

Speaking at the event, Ms. Preeti Chandrashekhar, President, Institute of Actuaries of India, said, “As India expands its safety nets and seeks long-term fiscal and financial sustainability, actuarial expertise becomes central to informed decision-making and public trust. Actuaries operate at the intersection of economics, finance, demography, and risk. We shape frameworks that protect livelihoods, strengthen institutions, and advance India’s journey toward Viksit Bharat 2047 since today’s progress should not become tomorrow’s vulnerability. One profession that truly holds endless possibilities and infinite impact.”
 

As part of the celebrations, IAI launched its Brand Bible, establishing a unified framework for the Institute’s identity, messaging and communication. The Brand Bible brings together the principles and standards that will guide how IAI presents itself consistently across its stakeholders and communication platforms. The Institute of Actuaries of India (IAI) has signed a Memorandum of Understanding (MoU) with Bhimtech to strengthen collaboration and knowledge exchange in the emerging areas of carbon markets and carbon credits.
 

IAI also launched its Job Portal, a dedicated platform designed to connect actuarial professionals and talent with relevant career opportunities, while strengthening engagement between employers and the actuarial community.
 

The Institute further announced the 26th Global Conference of Actuaries (GCA) & Actuarial Global Forum of Actuaries (AGFA), which will bring together actuarial professionals, policymakers, industry leaders and global experts to discuss emerging trends, risks and opportunities shaping the profession and the wider financial ecosystem.
 

These initiatives reflect IAI’s continued efforts to strengthen the actuarial profession and its contribution across insurance, pensions, investments, risk management and other areas of India’s evolving financial and economic landscape.
 

About the Institute of Actuaries of India

The Institute of Actuaries of India (IAI) is a statutory body established under the Actuaries Act, 2006, responsible for regulating and developing the actuarial profession in India. IAI functions under the administrative aegis of the Department of Financial Services, Ministry of Finance, Government of India, and is responsible for actuarial education, examinations, professional standards and conduct. The Institute works to advance actuarial knowledge and uphold high standards of professional integrity, expertise and public interest.

Fortis Hospital, Mulund (part of the IHH Healthcare multinational network) successfully hosted the 11th edition of its “Point of Care Ultrasound in Emergency Medicine” (POCUS) workshop from July 24–26, 2026. Led by Dr Sandeep Gore, Director – Emergency Medicine, Fortis Hospital Mulund, the programme was held as a pre-conference workshop ahead of the 28th National Conference on Emergency Medicine – EMCON 2026, bringing together emergency physicians for three days of structured academic learning, live demonstrations, and hands-on clinical training.

Validation ceremony hosted at Fortis Hospital Mulund, Mumbai for POCUS in Emergency Medicine-11th edition

Now in its second decade, the programme focused this year on strengthening the use of point-of-care ultrasound during the initial assessment, resuscitation and monitoring of critically ill and injured patients. Sessions combined classroom teaching, case-based discussion, and hands-on skill stations, covering both foundational and advanced applications — including E-FAST, cardiac and lung ultrasound, advanced echocardiography, resuscitative POCUS, transthoracic echocardiography, transcranial doppler, airway ultrasound, and common pitfalls in POCUS use.

Hosted in association with the Society for Emergency Medicine India (SEMI), the programme has emerged as India’s most endorsed POCUS training in Emergency Medicine, with endorsements from the International Federation of Emergency Medicine (IFEM), SEMI, and the Association of Healthcare Providers India (AHPI), and CPD credit points awarded by the Maharashtra Medical Council (MMC). Over its ten-year run, it has trained more than 450 emergency medicine doctors across India. This year’s two editions were conducted as pre-conference activities of EMCON 2026, scheduled to be held in Mumbai from October 30 to November 1, 2026, and expected to draw more than 2,000 delegates as India’s largest international conference dedicated to emergency medicine.

The programme also previewed a major highlight of EMCON 2026: keynote addresses by the Presidents of the Royal College of Emergency Medicine (RCEM), American College of Emergency Physicians (ACEP), International Federation of Emergency Medicine (IFEM), and World Interactive Network Focused on Critical Ultrasound (WINFOCUS), along with special video messages from other global leaders highlighting the conference’s growing international engagement.

The announcement coincided with another milestone, the unveiling of the official POCUS in Emergency Medicine logo at the conclusion of the 11th edition. The unveiling was attended by Dr Srinath Kumar, Academic Chair, SEMI; Dr Sanjay Shah, President, IMA Mulund; senior cardiologists from Fortis Hospital Mulund – Dr Hasmukh Ravat and Dr Bipin Daxini; Dr Kedar Toraskar, Senior Critical Care Specialist; and members of Mumbai’s Emergency Medicine fraternity.

“This programme has played a pioneering role in integrating Point-of-Care Ultrasound with precision resuscitation in Emergency Medicine in India, and Dr Sandeep Gore’s decade-long commitment to training hundreds of emergency physicians has significantly strengthened this movement nationally,” said Dr Shree Sowjanya Patibandla, President, Society for Emergency Medicine India.

The academic programme was led by Dr Sandeep Gore, supported by lead instructors Dr Bharat Patidar and Dr Vivek Solapure, along with a multidisciplinary faculty of emergency and critical-care specialists. It was also guided by international advisors associated with Harvard Medical School, Johns Hopkins University School of Medicine, and George Washington University Hospital, as well as senior national advisors from SEMI.

Speaking on the successful conclusion of the workshop, Dr Sandeep Gore, Director – Emergency Medicine, Fortis Hospital Mulund & Organising Chairman, EMCON 2026, who’s led the program over the past decade, said “POCUS has evolved into a vital extension of clinical examination in emergency medicine. When used appropriately, it enables physicians to rapidly assess evolving physiological changes, narrow diagnostic possibilities, and make more focused decisions during resuscitation. Our objective was to ensure participants developed not only technical skills but also the clinical judgement required to integrate ultrasound findings safely and effectively into patient care. This programme is a proponent of precision resuscitation among emergency physicians in India.“

Dr S. Narayani, Business Head, Fortis Hospitals Maharashtra, added, “Emergency care demands speed, precision, and coordinated clinical action. Structured training programmes such as this help physicians build confidence in managing complex, time-sensitive situations while promoting consistency in emergency-care practices. The 11th edition reflects our continued commitment to strengthening clinical preparedness through practical, evidence-based medical education.“

Fortis Hospital, Mulund continues to advance skill-based education in emergency medicine, with an emphasis on translating clinical learning into improved preparedness and patient outcomes.

About Fortis Healthcare Limited

Fortis Healthcare Limited is a leading integrated healthcare delivery service provider in India. The healthcare verticals of the company primarily comprise hospitals, diagnostics, and day care specialty facilities. Currently, the company operates 36 healthcare facilities (including JVs and O&M facilities) across 12 states and union territories. The Company’s network comprises over 6,000 operational beds (including O&M beds) and 400 diagnostics labs.

For more information, please visit www.fortishealthcare.com

About IHH Healthcare (“IHH”)

IHH is a leading multinational healthcare provider shaping the future of care. Driven by our aspiration to Care. For Good., we unite medical excellence and innovation, pushing boundaries through our trusted brands such as Acibadem, Gleneagles, Fortis, Island, Mount Elizabeth, Pantai, Parkway and Prince Court. Across 10 countries, including Malaysia, Singapore, Türkiye, India and Greater China, our 70,000-strong team delivers world-class excellence every day, within and beyond our 140 healthcare facilities, including more than 80 hospitals. Our comprehensive services span the full healthcare continuum, from primary and ambulatory to quaternary care, complemented by diagnostics, imaging, rehabilitation, telehealth and home care. In partnership with our stakeholders, IHH is advancing value-based care, building a sustainable healthcare ecosystem and creating meaningful impact, as we work towards our vision to become the world’s most trusted healthcare services network.

For more information, please visit  www.ihhhealthcare.com