Reinforcing its commitment to safe, high-quality surgical care for children, Smile Train participated in the Asian Society of Pediatric Anesthesiologists (ASPA) Conference 2026, held at Christian Medical College (CMC), Vellore, from September 10–12, 2026. The conference brought together pediatric anesthesia experts from India and around the world to advance knowledge, skills, and collaboration on safe anesthesia and peri-operative care for children.

Smile Train experts at the Asian Society of Paediatric Anaesthesiologists (ASPA)

Smile Train supported ASPA 2026 as part of its broader focus on strengthening pediatric anesthesia capabilities. Through training, education, knowledge-sharing and partnerships with medical professionals and institutions, the organization works as a facilitator and enabler to strengthen systems for safer surgical care globally, including in India.

Smile Train’s participation included Dr. Faye Evans, Sr Pediatric Anesthesiologist and Smile Train Medical Advisory Board Member, alongside experts from India, including Dr. Vibhavari Naik, Senior Consultant Pediatric Anesthesiologist, Smile Train Advisory Council Member bringing together global and local perspectives on pediatric anesthesia and patient safety.

Children have distinct anesthesia needs compared with adults. Differences in their airways, physiology and responses to medication require specialized expertise and careful monitoring throughout the surgical journey. This becomes particularly important in cleft care, where children may have specific airway, feeding and nutritional considerations. Anesthesiologists therefore play an integral role in the multidisciplinary cleft care team, working closely with surgeons, nurses and other specialists.

Dr. Faye Evans, Sr Pediatric Anesthesiologist and Smile Train Medical Advisory Board Member, said, “One of the most powerful ways to improve surgical safety is to create opportunities for medical professionals to learn from each other. When global expertise is combined with local clinical experience, solutions can be adapted to the realities of different healthcare settings. ASPA provides an important space for this exchange, and the learnings generated here have the potential to travel far beyond the conference room and benefit children and medical teams across geographies.”

A key pillar of Smile Train’s approach is skilling and capacity building to enhance knowledge and skill capabilities. By supporting continuing education and training opportunities, Smile Train helps strengthen local expertise so medical teams can deliver safe, quality care within their own communities. Platforms such as ASPA complement this approach by enabling specialists to exchange clinical experiences and strengthen pediatric anesthesia practices.

Dr. Vibhavari Naik, Sr Consultant Pediatric Anesthesiologist and Smile Train Advisory Council Member, said, “In India, the opportunity lies in building strong, confident medical teams that are equipped to respond to the specific needs of children. Investing in skills has a multiplier effect—the knowledge gained by one healthcare professional can strengthen teams, institutions and ultimately the quality of care available to many more children. Continued collaboration between specialists will be important as we work towards making safe surgical care more accessible across the country.”

Smile Train’s support for ASPA 2026 reflects its belief that improving child healthcare requires sustained collaboration across institutions, geographies and medical disciplines. By connecting global expertise with local knowledge and supporting the development of healthcare professionals, the organization continues to strengthen the people and systems that enable safe, comprehensive cleft care.

About Smile Train India
For cleft treatment related query or support, please call our toll-free helpline number: 1800 103 8301.

PI Industries today announced the launch of CARVINT (Flometoquin 10% SC), a next-generation insecticide designed to provide effective control of Thrips and Diamond Back Moth (DBM) in crops like chilli, cabbage and cauliflower. With a distinct mode of action and long residual control, CARVINT is positioned as a new tool for progressive farmers seeking effective and sustainable pest-management solutions in focus on key markets across Andhra Pradesh, Telangana, Karnataka, Tamil Nadu, Maharashtra, Gujarat and Madhya Pradesh.

CARVINT – Next-Generation Insecticide for Advanced Pest Management 

Pest pressure remains a persistent challenge for vegetable farmers, particularly in high-value crops such as chilli and cole crops (cabbage and cauliflower). Thrips can reduce chilli yields by 25–50%, while Diamond Back Moth can cause significant losses in cabbage. Farmers also face challenges such as frequent sprays, shorter control duration, rising costs and growing resistance to existing chemistries.

CARVINT addresses these challenges through a new active ingredient i.e. Flometoquin 10% SC, which belongs to IRAC Group 34, a new class of insecticides for Indian markets. This provides farmers with a differentiated option for managing key pests and supports resistance-management programmes through rotation with existing insecticide chemistries.

Commenting on the launch, Mr. Saket Bhatnagar, CEO India Brands, PI AgSciences, “Farmers today are navigating growing pest resistance, frequent spray requirements, shorter control duration and rising crop-management costs. CARVINT brings a differentiated mode of action that provides farmers with a new tool for effective and sustained pest management. Its novel mode of action also makes it a useful option within resistance-management programmes, enabling the responsible rotation of chemistries. Through innovations such as CARVINT, we remain committed to bringing differentiated solutions to Indian agriculture that address evolving challenges and support farmers in managing their crops more effectively.”

The launch adds to PI Industries’ portfolio of differentiated agricultural solutions. With the launch of CARVINT, PI continues to expand its portfolio of innovative crop-protection and agricultural solutions. With its combination of a novel mode of action, targeted pest control, residual performance and suitability for resistance-management programmes, CARVINT represents PI Industries’ focus on bringing differentiated crop-protection technologies to India’s evolving farming community.

About PI Industries

Founded in 1946, PI Industries Limited is a global life sciences organisation with capabilities across agri-sciences, speciality chemicals, ag-biologicals, and pharmaceuticals. With over 4,000 employees and 10 international offices, PI operates state-of-the-art R&D centres in India and the United States, alongside world-class manufacturing facilities in India and Italy.

PI ranks among the world’s top five agrochemical custom synthesis and manufacturing (CSM) players, serving customers across 40+ countries. PI AgSciences provides differentiated crop solutions across key global markets, while PI Health Sciences delivers end-to-end CRDMO services worldwide.

Recognised for sustainability, safety, governance, and innovation best practices, PI ranks in the 98th percentile of the global chemical industry in the S&P Global Corporate Sustainability Assessment (CSA) and has been consecutively listed in the S&P Yearbook.

To know more: Website| LinkedIn

• Installs ~500 EcoLink BLDC fans across the pandal and queue areas during the ten days of celebration

• Demonstrates energy-efficient cooling at scale, with the installation consuming approximately 4,200 units of electricity

Signify (Euronext: LIGHT), the world leader in lighting, brings EcoLink’s energy-efficient fan technology to Lalbaugcha Raja this Ganesh Chaturthi. With devotees travelling from Mumbai and beyond to seek Bappa’s blessings, EcoLink high airflow fans have been installed across the pandal and queue areas to make the darshan journey airy and more comfortable.

Signify brings EcoLink’s energy-efficient innovation to the iconic Lalbaugcha Raja this Ganesh Chaturthi

For many devotees, the darshan experience includes time spent travelling to the venue, waiting in queues and moving through crowded areas. The EcoLink installation addresses one part of this experience by providing cooling across the areas where devotees spend time waiting.

The installation brings together four EcoLink fan models—AiroJewel, AiroTrio, AiroKristal and AiroQuad 3B powered by Brushless Direct Current (BLDC) motor technology. BLDC fans consume up to 50% less electricity compared with conventional induction motor fans with a power input of 75–80 watts. The fans will operate 24 hours a day during the ten days of celebration and are expected to consume approximately 4,200 units of electricity in total. The installation demonstrates the use of energy-efficient fan technology in a large public setting while supporting the comfort of visitors during the festival.

Speaking about the activation, Nikhil Gupta, Head of Strategy and Marketing, Signify Greater India, said, “Ganesh Chaturthi is a time when people come together, and for us at Signify, this is a chance to contribute in a way that’s true to what we stand for—innovation that shows up in real spaces and real experiences. With EcoLink’s BLDC fans, we are bringing energy-efficient cooling to Lalbaugcha Raja to make the darshan journey more comfortable for devotees.”

The EcoLink presence extends across key areas of the Lalbaugcha Raja experience, with branding assets including large hoardings, drop-downs, lilliputs, and other visibility elements across the venue. The brand presence reinforces EcoLink’s proposition of energy efficient cooling while creating multiple consumer communication touchpoints throughout the pandal and queue areas. Taking the EcoLink experience beyond the venue, personal handheld fans will also be available for visitors to purchase.

As part of the on-ground engagement, Signify will host an interactive activity where visitors can test how loud they can cheer “Hawa Cha Raja EcoLink” for a chance to win exciting gifts, adding an experiential layer to EcoLink’s presence at the festival.

About Signify  

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers. We proudly bring to market the world’s best lighting brands, from Signify, Philips, Philips Hue, Signify Interact, Philips Dynalite, Color Kinetics and many more. Our advanced products connected systems and services, unlock the extraordinary potential of light for brighter lives and a better world. In 2025, we had sales of EUR 5.8 billion, approximately 27,000 employees, and a presence in over 70 markets. We are in the Dow Jones Sustainability World Index and hold the EcoVadis Platinum rating.  News and updates from Signify can be found in the Newsroom, on LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

Malabar Gold & Diamonds, one of the world’s leading jewellery retailers, has relaunched its showroom in Hadapsar & Pune, following an extensive transformation designed to offer customers a more contemporary, engaging and comfortable jewellery shopping experience.

Mrs. Prarthana Behere in the presence of higher management

The showroom was inaugurated by actress Prarthana Behere, Regional Brand Ambassador – West Zone, Malabar Gold & Diamonds, along with distinguished guests and valued customers.

Spanning an impressive 10,000 sq. ft., the renewed showroom brings together an extensive portfolio of jewellery across gold, diamonds, platinum, gemstones and silver, offering customers a wide selection of designs for different occasions, preferences and generations.

Designed around evolving consumer preferences, the revamped showroom combines traditional craftsmanship with contemporary aesthetics. Customers can explore a diverse range of bridal, festive, traditional, contemporary and everyday-wear jewellery, bringing multiple categories and styles together under one roof.

The refreshed retail space also reflects Malabar Gold & Diamonds’ continued focus on enhancing the overall customer experience through greater choice, personalised service and a comfortable retail environment. With its expanded offering and contemporary format, the Hadapsar showroom aims to cater to Pune’s diverse customer base while making the brand’s customer-first retail experience more accessible to consumers across the city.

Commenting on the relaunch, MP Ahammed, Chairman of Malabar Group said, “We are delighted to relaunch our showroom in Hadapsar, Pune, a vibrant and evolving part of the city with a discerning jewellery audience. Our commitment remains steadfast, to offer jewellery that reflects timeless elegance, fine craftsmanship and enduring quality. With a strong focus on customer delight and an exceptional shopping experience, we look forward to presenting our finest collections to the people of Hadapsar and creating an experience that resonates with their evolving tastes and sensibilities.”

The relaunch reinforces Malabar Gold & Diamonds’ commitment to strengthening its retail presence in Maharashtra and responding to the changing expectations of jewellery consumers through thoughtfully designed stores, extensive product choice and a service-led shopping experience.

About Malabar Gold & Diamonds

Malabar Gold & Diamonds was established in 1993 and is the flagship company of Malabar Group, a leading diversified Indian business conglomerate. With an annual turnover of USD 9.41 billion, the company currently ranks as the 4th largest jewellery retailer globally.

Malabar Gold & Diamonds operates a strong retail network of over 450 showrooms across 14 countries, supported by offices, design centres, wholesale units and manufacturing facilities across India, the Middle East, the Far East, the USA, the UK, Canada, Australia and New Zealand.

The group, owned by more than 3,500 shareholders, has over 30,000 professionals from more than 26 countries working towards its continued growth.

An industry-academia partnership earns its worth not in the signing of an agreement, but in what follows it. For SRM University-AP, a collaboration first formalised with Techno Smile, a Japanese technology enterprise, has in the space of a few months moved well past ceremony and into placement, giving eighteen of its engineering students their first foothold in a career abroad, with many more expected to follow.
 

Dr Vinayak Kalluri, Registrar, SRM University-AP, with TechnoSmile leadership, university leaders and students from the Placement Drive
 

Techno Smile conducted a two-day job fair on SRM AP campus, on September 10 and 11. Through this initiative, seventeen engineering students from the University’s 2027 Destination Japan graduating batch were selected for international career tracks, the first tangible milestone toward the fifty opportunities promised for 2028. This success stems from a collaboration formally set in motion on June 2, when a delegation from Techno Smile visited the SRM AP campus to sign a Memorandum of Understanding with the University, signed on behalf of the institution by Dr Vinayak Kalluri, Registrar of SRM University-AP. It laid the foundation for what both sides described as a long-term collaboration, with Techno Smile setting out an ambitious vision, to create fifty career opportunities for SRM AP engineering students by 2028.

That commitment was carried forward on August 6, when Mr Sankar Karunanidhi, Country Manager at SRM Global Consulting Pvt Ltd, travelled to Techno Smile’s Aichi Head Office in Nagoya to meet Mr Ryoma Yoshinaga, Managing Executive Officer of the company’s Technology Business Division, and Mr Syuntaro Suzuki, Deputy Head of the same division. Their discussions centred on the practical steps needed to turn the partnership’s early promise into a functioning hiring pipeline for SRM AP students.

TechnoSmile’s senior management interacts with 1,000+ engineering students on career opportunities in Japan
 

On campus, the University’s Corporate Relations and Career Services team, led by Dr M S Vivekanandan, Director of Corporate Relations and Career Services, along with Mr Jotish Kumar, CEO of SRM Global Consulting, as part of the Destination Japan programme, undertook the task of preparing students for a recruitment process shaped by Japanese hiring conventions. Led by the CRCS team, the programme combines Japanese-style interview training, technical readiness, and communication coaching, equipping graduating batches to compete confidently for international placements and reflecting the University’s commitment to global careers. Over the following weeks after the visit, students were trained in the technical competencies the industry expects, and the finer points of self-introduction and communication, training meant to make them genuinely ready for these roles.

The partnership’s reach, however, extends well beyond those directly selected. During their visit on September 10th and 11th, Techno Smile’s senior management engaged with over a thousand first- and second-year engineering students, introducing them to the possibilities that a career in Japan might hold and encouraging them to weigh the option seriously as they progress through their studies, an exercise in early awareness as much as recruitment.

The University remains committed to building similar pathways that place its students within international industries and careers extending past national borders: from SRM University-AP to Japan, building careers without borders.

Sony India today announced the launch of the INZONE H6 Air marking a significant upgrade to its gaming headset lineup. Designed for gaming enthusiast, the INZONE H6 Air delivers high-quality, immersive sound, a comfortable all-day fit and a premium design built for extended play sessions. Engineered to enhance in-game awareness while ensuring long-lasting comfort, the INZONE H6 Air also stands out as the lightest headset in the INZONE range making it ideal for uninterrupted gaming experiences.
 

Sony Unveils INZONE H6 Air: Built for Immersive Audio, All-Day Comfort and Competitive Gaming

Impressive sound quality

The INZONE H6 Air features an advanced open-back acoustic structure designed to deliver precise spatial audio, creating a highly immersive, three-dimensional sound field for enhanced in-game awareness making it ideal for gaming. Leveraging optimized driver units inspired by professional open-back monitor headphones, it ensures rich low-frequency response, low distortion, and clear separation across audio ranges for accurate, competitive-ready sound reproduction.

With 360 Spatial Sound support, the headset enhances positional accuracy across gaming genres such as FPS and RPG, allowing players to react faster and more precisely. Additionally, co-developed with SIE, the RPG/Adventure equalizer profile further refines the audio experience, offering tailored sound settings that deepen immersion and elevate overall gameplay.

Lightest INZONE Headset

The INZONE H6 Air sets a new benchmark for lightweight comfort, weighing just 199g without the mic and cable (mic: 12g), making it the lightest headset in the INZONE lineup. Its advanced light weight design incorporates a wire band and suspender structure at the top of the head, along with slimmer yet durable hanger sections and carefully selected internal materials to reduce weight without compromising strength.

A spring hinge structure, inspired by premium designs, minimizes material within the housing while maintaining a compact form, stability, and a comfortable fit. Engineered for extended gaming sessions, the headset delivers low side pressure, ensuring stability and enhanced comfort even over long periods of use. The newly developed headband and slider-lock mechanism balance lightness and stability while allowing easy, secure adjustments on the go.

Premium Quality Design

The INZONE H6 Air features a premium aluminium housing that delivers an exceptional balance of lightweight design, durability, and high-quality construction. By incorporating aluminium materials, the headset achieves a refined, robust build while maintaining its ultra-light profile. Its internal structure is thoughtfully engineered around three key principles lightweight construction, superior sound quality, and structural strength ensuring both performance and longevity.

The housing also introduces a “Graduated Hole Design,” with precisely arranged perforations across its surface, while an open-back structure enhances spatial acoustics. Together, these elements create a sophisticated combination of durability, acoustic precision, and lightweight comfort, elevating the overall listening experience.

Seamless Multi-Device Connectivity

The INZONE H6 Air is designed for seamless compatibility across a wide range of devices, including PCs, smartphones, and PS5 controllers. It supports multiple connection options, featuring a 3.5mm audio cable alongside a USB Type-C audio box to ensure flexible and reliable connectivity. When connected via USB Type-C, users can take advantage of the INZONE HUB on PC for enhanced control and customization.

The headset can also be connected through a PC’s audio interface using a 3.5mm cable or directly to compatible devices, including PS5 controllers, for a straightforward plug-and-play experience. This versatile connectivity ensures that users can enjoy high-quality audio across different platforms with ease.

Pricing and Availability

The newly launched INZONE H6 Air will be available on Amazon and Shopatsc.com portal from 18^th May 2026 onwards.

About Sony India Pvt. Ltd.

Sony India Private Limited (Sony India), a private limited company with its ultimate holding company as Sony Group Corporation, Japan, has established itself as a premium brand in various product categories including television, digital imaging, personal audio, home entertainment, gaming, car audio, and professional solutions. The company places a strong emphasis on customer satisfaction and maintains high standards in sales and services. Sony also prioritizes environmental sustainability, aiming to achieve a zero environmental footprint throughout the lifecycle of its products and business activities to contribute to a healthier and enriched life for all of humanity and future generations.

Sony India Pvt. Ltd.
A-18, Mohan Co-operative Industrial Estate, New Delhi – 44 | www.sony.co.in
New Toll Paid customer care no: 08065006500

Digital travel platform Agoda has unveiled its latest Repeat Visitor Ranking, highlighting the top destinations in India and across Asia that continue to draw travelers back for more. Based on bookings made during the first half of the year, New Delhi leads India’s repeat-visit ranking, followed by Chennai, Mumbai, Bangalore, and Kochi. Across Asia, Tokyo has claimed the top spot for the first time, overtaking Bangkok. Rounding out the top five are Bali, ranking third for the first time, followed by Seoul and Osaka. Da Nang, Kuala Lumpur, Fukuoka, Taipei, and Johor Bahru completed the top 10.

New Delhi leads India’s repeat-visit ranking, followed by Chennai, Mumbai, Bangalore, and Kochi

Some destinations have a way of calling travelers back for more. The chance to discover new attractions, revisit fond favorites, or simply enjoy the familiar surroundings keep travelers booking again. Agoda’s data shows that these beloved places often attract repeat visits, with some travelers returning multiple times in just the first half of the year.

New Delhi, which leads India’s ranking, offers a mix of experiences spanning the Red Fort and Humayun’s Tomb, bustling markets, and the city’s diverse food scene. Chennai, in second place, brings together Dravidian heritage, iconic coastal locations like the Marina Beach and its distinctive South Indian cuisine. In the west, Mumbai, ranking third, is defined by its Art Deco architecture, Bollywood legacy and iconic food culture. Bengaluru, in fourth, blends its tech-driven identity with its craft beer and restaurant scene, live music culture and green spaces, while Kochi, completing the top five, offers a distinctive mix of Fort Kochi’s colonial heritage, Kerala cuisine, contemporary art and easy access to the state’s backwaters.

Internationally, Tokyo’s rise to number one reflects its unique ability to offer something new with each visit, from seasonal spectacles like cherry blossoms to hidden neighborhoods and an unmatched culinary scene. Bangkok, ranking second, continues to captivate with its unparalleled wellness experiences, world-class dining, and cultural landmarks. Bali’s climb to third place underscores the island’s magnetic appeal with its irresistible beaches, spiritual retreats, and lush landscapes that enchant travelers time and again.

This year’s ranking also reveals the rising appeal of Japan and Vietnam as increasingly popular places people love to revisit. Beyond Tokyo’s ascent to the top, Fukuoka has entered the top 10 for the first time at number eight, signaling travelers’ desire to explore beyond Japan’s traditional tourist hubs to experience Fukuoka’s renowned ramen culture and laid-back atmosphere. Meanwhile, Vietnam’s Da Nang has climbed two spots to sixth place, with its stunning beaches, proximity to UNESCO sites like Hoi An, and excellent value drawing visitors back repeatedly.

Gaurav Malik, Country Director Indian Subcontinent and Indian Ocean Islands at Agoda, shared, “Indian travelers are increasingly looking beyond one-time holidays and building deeper connections with destinations they love. Whether it’s returning to a favorite city for its food and culture, a loved one’s wedding, a festival, or a work trip that turns into a long weekend away, repeat travel is becoming an important part of the way Indians experience the world. At Agoda, we are committed to making these journeys more seamless, accessible and rewarding, helping Indian travelers discover more reasons to return to the places they love.”

For travelers looking to revisit their favorite destinations or discover new ones, Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in a single booking. Visit the website at www.Agoda.com or download the mobile app for the best deals. 

Notes to Editors

About the Data
The data is based on bookings made in the first half of 2026 on Agoda compared to the same period in 2025.

About Agoda
Agoda, a digital travel platform, helps anyone see the world for less with its great value deals on a global network of over 6 million hotels and holiday properties, plus flights, activities, and more. Agoda.com and the Agoda mobile app are available in 39 languages and supported by 24/7 customer support.

Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG), employs over 7,500 people globally, and is dedicated to leveraging best-in-class technology to make travel easy and affordable.

Azbil Corporation (Tokyo Stock Exchange Code: 6845) announces that it will participate as a Gold Sponsor at Data Centre World Asia 2026 (hereinafter “DCWA”), Asia’s leading event for data centre technologies and digital infrastructure. The event will take place from 29 – 30 September 2026, at the Marina Bay Sands Expo & Convention Centre in Singapore.

DCWA Gold Sponsor

DCWA is part of Tech Week Singapore and serves as a key platform for data centre operators, technology providers, and industry stakeholders to exchange insights and explore emerging technologies shaping the future of digital infrastructure.

As demand for digital infrastructure continues to grow, data centre operators face increasing pressure to maintain reliable operations while improving energy efficiency. Azbil applies its expertise in measurement, control, and automation to help optimize building and cooling-system operations in mission-critical environments.

At DCWA, Azbil will highlight its Building Automation solutions and specialized services for mission-critical environments, including an intelligent building management system and the chiller plant digital twin. These solutions leverage advanced technologies to improve energy efficiency, support informed decision-making, and enhance the reliability and resilience of critical infrastructure operations.

Guided by its Purpose, “Expanding Technological Frontiers, Unlocking Human Potential,” Azbil will continue to create new value through its advanced measurement, control, and automation technologies and through co-creation with customers and partners, contributing to more reliable, efficient, and sustainable digital infrastructure.

Event Overview

For details, please visit the following website.

www.singaporetechnologyweek.com/data-centre-world
* Posted information is accurate as of the date of announcement.

About Azbil Corporation
Azbil Corporation, formerly known as Yamatake Corporation, is a leading company in building and industrial automation, using its measurement and control technologies to provide customers with high value-added solutions to make their operations more efficient and sustainable. Founded in 1906, the Azbil Group consists of 30 companies and operates in 16 countries, providing cutting-edge solutions and services to meet the diverse needs of its global customers. As of March 31, 2026, Azbil employed about 9,000 people worldwide and generated JPY 298.9 billion in revenue. To learn more about Azbil Corporation and its solutions, please visit Azbil’s website at www.azbil.com.

Indian shoppers will be able to discover and experience a curated selection of best of British food and drink through ‘Great Food From Great Britain’, a month-long retail campaign running across Mumbai, Delhi, Ahmedabad, Hyderabad and Bengaluru this September.

Jaya Choraria, Deputy Trade Commissioner, South Asia with Chef Dean Rodrigues, Head – Patisserie and R&D, Foodstories at the Great British Bite Masterclass in Delhi

Led by the UK Government’s Department for Business, Innovation, Science and Trade (BIST), the campaign will be activated at participating Food Square and Food Stories stores through dedicated displays, product sampling and in-store experiences. It will introduce consumers to the quality, provenance and breadth of British products, while offering practical inspiration for enjoying them across everyday meals and special occasions.

Throughout September, the campaign will feature live cooking demonstrations, workshops, product storytelling and tastings designed to bring food traditions and products from the UK to life. Shoppers will be encouraged to explore new products, pairings and serving ideas across occasions including breakfast and brunch, tea-time, gifting, entertaining, picnics and contemporary at-home dining.

Harjinder Kang, His Majesty’s Trade Commissioner for South Asia and British Deputy High Commissioner for Western India, said, “British food and drink has a strong story to tell Indian consumers – from its quality and provenance to its diversity and versatility. ‘Great Food From Great Britain’ brings that story directly into Indian retail, giving shoppers from Mumbai, New Delhi, Ahmedabad, Hyderabad and Bengaluru the opportunity to discover and experience renowned products from across the UK. With the UK-India Free Trade Agreement now in effect, this campaign is an early testament to the breadth of new possibilities and commercial opportunities unlocked in the food and drink sector for our two countries.”

Ashni Biyani, Co-Founder, Foodstories, said, “Foodstories is a food platform built around the discovery of ingredients, bringing together flavours and food cultures from in and around the world. Storytelling is an important part of how we do this. We want people to come in, interact, explore and discover food through all their senses and understand the people, places and craft behind what they eat, rather than simply see products on a shelf.

Our customers in India are increasingly discerning and curious about quality and Britain has a long history of showing how good ingredients, craftsmanship and attention to detail can elevate everyday life through food. This campaign, in partnership with Great Britain, allows us to take that storytelling further, giving our customers a chance to experience the depth and diversity of British food culture, from its ingredients and traditions to the craft behind them.”
 

The campaign is designed for food-curious consumers and occasion-led shoppers seeking premium and international products, as well as fresh inspiration for entertaining and social occasions. By combining product discovery with sampling and culinary experiences, the initiative aims to make British food and drink engaging, relevant and accessible to Indian consumers. The UK-India trade deal which came into effect on 15 July this year has also made access to several food and drink products cheaper, quicker and easier, bringing sweeping benefits for consumers across both countries.

Great Food From Great Britain brings together British products like cheese, biscuits, cookies, jams, teas, coffees, chocolates and more in a coordinated multi-city retail platform. The campaign supports greater awareness and trial of food and drink from the UK while helping consumers discover new ways to enjoy British flavours at home and on special occasions.