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BPTP Launches WA-VANA; An Ikigai-Inspired Sustainable Residential Enclave in Sector 80, Faridabad

BPTP Limited, one of the National Capital Region’s leading real estate developers, today announced the launch of WA VANA – a premium gated residential precinct within its integrated township in Sector 80, Faridabad. Inspired by the Japanese philosophy of Ikigai-finding purpose and meaning in everyday life, WA VANA has been thoughtfully planned as an intergenerational community that blends wellness, sustainability and contemporary living.
 

BPTP launches WA-VANA; An Ikigai-Inspired sustainable residential enclave in Sector 80, Faridabad
 

True to its name, WA VANA embodies the essence of harmonious living, with “WA” representing harmony and “VANA” symbolising nature. Guided by the philosophy of WA VANA – Harmony: A Zen Sanctuary in the Oasis,” the development reinterprets the timeless spirit of Japanese gardens through contemporary minimalist design and locally adapted, drought-tolerant planting, creating an intergenerational sanctuary where elders can meditate and unwind while children explore, play and connect with nature.
 

Drawing inspiration from five Japanese philosophies-Kaizen (continuous improvement), Ichigo Ichie (cherishing every moment), Shokunin (craftsmanship), Osewa (care for others) and Gaman (resilience), WA VANA has been thoughtfully master planned as a holistic lifestyle ecosystem where green spaces become the foundation for wellness, meaningful social interactions and lifelong learning across generations.
 

Project Highlights:

  • Approximately ~1 -acre Japanese forest in the heart of the community

  • RERA Registration No.: HRERA-PKL-FBD-939-2026

 

The Japanese Forest – A Sanctuary for Everyday Living

At the heart of WA VANA lies an approximately ~1-acre Japanese Forest, conceived as an immersive landscape inspired by the Japanese philosophy of living in harmony with nature. Designed as a tranquil retreat for residents of all generations, the space brings together wellness, recreation and community experiences through a carefully curated collection of themed landscapes and activity zones.
 

The Japanese Forest features a Shinrin-Yoku (forest bathing) trail, Zen gardens, bamboo groves, meditation pavilions, yoga decks, walking and jogging trails, children’s sensory play areas, community gardens, water features, an amphitheatre and shaded seating spaces creating an environment that encourages mindfulness, active living and meaningful social connections.
 

Speaking on this occasion Mr. Amaan Chawla, President, BPTP Limited, said, “Homebuyers today are looking beyond physical infrastructure, they seek communities that enrich their everyday lives, promote well-being and foster meaningful human connections. With WA VANA, we have reimagined residential living through the philosophy of Ikigai, creating a thoughtfully planned, sustainable neighbourhood where wellness, nature and community come together seamlessly. Every aspect of the development has been designed to encourage a balanced lifestyle while delivering long-term value for residents. As Faridabad continues to be a preferred residential destination in NCR, WA VANA reflects our commitment to developing future-ready communities that combine thoughtful planning, environmental responsibility and elevated living experiences.”

 

Located in Sector 80, Faridabad, WA-VANA enjoys excellent connectivity to the Delhi-Mumbai Expressway, NH-19, the recently operational Jewar International Airport and other key infrastructure corridors. The surrounding ecosystem comprises established residential developments, educational institutions, healthcare facilities, retail destinations and commercial hubs, making it one of the city’s emerging residential destinations.

 

The development has been conceptualised with the expertise of internationally renowned landscape design firm Coopers Hill, whose planning philosophy integrates landscape, wellness and sustainability into everyday living, creating a community that balances aesthetics, functionality and long-term environmental stewardship.
 

About BPTP
BPTP is one of NCR’s defining real estate developers, with over 20 years of experience in shaping the region’s urban landscape. With a portfolio of 50+ residential and commercial projects and over 25,000 units delivered, the company has consistently created thoughtfully planned developments that combine contemporary architecture, premium amenities, and sustainable design. Recognised among the Top 3 developers in the ET Now Real Estate North Survey 2026, BPTP continues to set new benchmarks through its unwavering commitment to quality, innovation, transparency, and customer-centric development.

TUMI Introduces AXIS, A New Expression of Quiet Innovation for Modern Life

TUMI, international travel, lifestyle, and accessories brand, unveils AXIS for Fall/Winter 2026, a forward-thinking collection that redefines modern travel and lifestyle with precision design and global sensibility. Designed for a younger generation navigating daily life with movement, intention, and ease, AXIS is built on a philosophy of quiet innovation, featuring soft and lightweight nylon with a minimalist silhouette, adapting effortlessly to the rhythms of work, travel, and everything in between.

 

L to R: The Medium Sling in Black, The Medium Tote in Black

 

Centered on backpacks and small bags, AXIS reflects how today’s professionals move. In an era shaped by hybrid work, outdoor influences, and multi-environment living, bags have evolved beyond accessories into essential components of a functional wardrobe. From daily commutes to travel and weekend movement, AXIS is designed for 24/7 adaptability.
 

Designed to engage a younger demographic, AXIS fosters early brand affinity through versatile silhouettes grounded in performance, quality, and design. As customers’ needs evolve, TUMI continues to offer solutions for every phase of life.

 

L to R: The Medium Crossbody in Navy, Black Reflective and Black

 

The collection is offered in Black and Navy as core colorways, alongside a limited-edition option in Black Reflective. Every piece is crafted from lightweight nylon with a recycled lining, with clean structure and performance-led ease.
 

Key product features include a sporty cocoon silhouette, intuitive organization, and quick-access strap storage. An athletic, breathable back panel and side-wing design, inspired by performance running vests, are paired with angled leather accents. Together, these elements create a collection that feels technical, contemporary, and unmistakably TUMI.
 

Designed to move naturally with the body, AXIS delivers fluidity, comfort, and seamless organization through a refined technical aesthetic, balancing utility and restraint in every moment.

 

L to R: Large Backpack 25L, Medium Backpack 20L, Medium Tote, Medium Crossbody, and Medium Sling in Black
 

AXIS was created for a generation that is always moving forward, inspired by technology, and modernity. It was designed for the new TUMI customer whose journey does not begin and end with traditional working hours, but is defined by everything happening in their life. With its minimalist design, architectural influences, and subtle technical details, AXIS offers a new perspective on what an essential bag can be. It represents the next chapter for TUMI and for a new generation of customers who are constantly on the move,” said Victor Sanz, Global Creative Director at TUMI.

The Fall 2026 TUMI AXIS collection is available now at TUMI.com and in TUMI stores worldwide. For more on the collection, follow @TUMITravel.

 

About TUMI

Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions.

 

For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.

TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2026 Tumi, Inc.

Morepen Clocks Highest-Ever Quarterly Revenue and Earnings in Q1'FY27; EBITDA Grows by 207% and PAT by 394%; CDMO Enters Full Scale Commercialization

Morepen Laboratories Limited (NSE: MOREPENLAB; BSE: 500288) today announced its financial results for the quarter ended June 30, 2026, reporting its highest-ever quarterly revenue and highest-ever quarterly earnings, supported by better operating leverage, improved performance on API front, strong export growth and full scale commercialization of CDMO mandate.

 

Morepen Q1FY27 Results Highlights


Key Q1’FY27 Highlights

 

  • Revenue: Rs. 575.31 Cr, up 34% YoY 

  • EBITDA: Rs. 87.72 Cr, up 207% YoY 

  • EBITDA Margin: 15.25%, improved from 6.65% in Q1 FY26 

  • PAT: Rs. 56.35 Cr, up 394% YoY 

  • Export Revenue: up 111% YoY 

  • API Growth:31%; API exports up 42% 

  • Medical Devices Growth: 19% 

  • CDMO order: Rs. 825 Cr CDMO mandate enters full scale commercialization phase 

  • CDMO dispatches: Rs. 58 Cr commercial supply already completed in Q1’FY27

  • Regulatory:Fourth consecutive USFDA inspection with Nil Form 483 observation 


The first quarter also marked a major strategic milestone as Morepen’s previously announced Rs. 825 Cr CDMO mandate entered full scale commercialization phase, with Rs. 58 Cr worth of commercial CDMO dispatches already completed during the quarter. This marks the commercial validation of the Company’s Morepen 2.0 strategy, focused on moving from traditional commodity APIs toward innovation-led manufacturing, long-duration CDMO partnerships, recurring customer programs and a scalable operating platform.


Commenting on the performance, Mr. Sushil Suri, Chairman & Managing Director, Morepen Laboratories Limited, said, “Q1 FY27 marks an important validation of Morepen’s transformation journey. The Company has delivered its highest-ever quarterly revenue, strong profitability improvement and meaningful operating leverage. More importantly, our Rs. 825 Cr CDMO mandate has now entered full scale commercial execution, reinforcing our shift from a transaction-led API business to a more focused, manufacturing-led platform built around long-duration global partnerships.”


With API profitability recovering, exports growing strongly and Medical Devices continuing to scale as a second growth engine, Morepen is entering the next phase with greater confidence. Our focus remains on disciplined execution, capacity expansion, customer diversification and building deeper scientific and compliance capabilities to create a stronger, more predictable and globally relevant Morepen.”


Morepen’s API business recorded 31% growth, supported by a healthy recovery in the base business, improved product mix, customer prioritisation and better operating discipline. API exports grew 42%, reflecting stronger traction in global markets. The Company believes that a stronger API base will support the transition toward a higher-quality CDMO platform.


The Company’s regulatory and quality track record continues to support its global manufacturing ambitions. Morepen has completed four consecutive USFDA inspections with Nil Form 483 observations, strengthening its credibility with global pharmaceutical customers and supporting long-term CDMO partnerships.


To support larger global CDMO opportunities, Morepen is expanding its manufacturing capacity in phases. The Company’s capacity roadmap envisages expansion upto 1,200 KL by FY30.


Morepen is also building the next phase of its CDMO-led growth around four strategic pillars: capacity augmentation, global partnerships, capability scale-up and global compliance. The company’s technology roadmap includes deeper capabilities in small molecules, process chemistry, complex chemistry, advanced intermediates, process intensification, high-potency manufacturing, specialty APIs, difficult-to-make molecules and, over time, peptides, oligos and new modalities.


The Medical Devices business continued to provide a second scalable growth engine, recording 19% growth during the quarter. The platform is focused on chronic-care categories including blood glucose meters, blood pressure monitors, consumables and future CGM / premium device opportunities. The business has a reported installed base of 20 million blood glucose meters and annual strip scale of 500 million strips, supporting recurring consumables revenue.


Looking ahead, Morepen’s near-term priorities include commercial CDMO supplies, API profitability recovery and capacity utilisation. Over the medium term, the Company will focus on capacity augmentation, new customer opportunities and operating leverage. Long term, Morepen aims to build an innovation-led manufacturing platform anchored in global partnerships and sustainable value creation.


About Morepen Laboratories Limited
Morepen Laboratories Limited is a vertically integrated pharmaceutical and healthcare company with over four decades of API manufacturing experience, globally approved facilities and exports across more than 90 countries. The Company has established leadership positions across key APIs, supported by regulated-market compliant manufacturing infrastructure and a strong global quality track record.


Morepen is progressively expanding from a traditional API business into an innovation-led manufacturing platform focused on long-duration supply contracts, CDMO partnerships, process scale-up, regulated-market customer programs and global pharmaceutical partnerships.


The Company is also developing its Medical Devices business as a scalable chronic-care healthcare platform across blood glucose monitoring, blood pressure monitoring, recurring consumables, CGM opportunities and connected health.

Forward-Looking Statements
This release contains forward-looking statements based on current expectations, assumptions and estimates relating to the Company’s business strategy, growth plans, manufacturing expansion, CDMO opportunities, capacity augmentation, future financial performance, regulatory developments and market opportunities. Actual results may differ materially due to risks, uncertainties and factors beyond the Company’s control. The Company undertakes no obligation to update any forward-looking statements except as required under applicable law.

 

India's Market Opportunity is Growing, and the Trade is Taking Notice

India designs and manufactures some of the finest furniture, handicrafts, rugs, and home décor in the world. A significant share of it leaves the country before most Indian buyers — retailers, interior designers, hotels, or developers — ever get to see it. imm india 2026 is built to fix that.

 

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imm india 2026 brings India’s furniture and interiors industry


Organised by Koelnmesse — the force behind imm cologne, one of the world’s three largest furniture trade fairs — imm india 2026 takes place from 1–3 September 2026 at Yashobhoomi (IICC), Dwarka, New Delhi. It is India’s integrated B2B sourcing platform where global and domestic demand meets India’s manufacturing depth under a single roof — across furniture, home décor, rugs and carpets, mattresses, and handcrafted collections.


The response from the domestic trade community has been unprecedented. Architects and interior designers, real estate developers, retailers and wholesalers, HoReCa professionals, buying houses, and sourcing agencies have signed up in numbers that reflect a genuine industry hunger for a platform of this kind — one that offers direct manufacturer access, design-forward product, and the kind of business conversations that do not happen over a catalogue or a portal.


Speaking on the platform’s growing relevance, Mr. Milind Dixit, Managing Director, Koelnmesse Pvt. Ltd., said, “imm india 2026 is not just another exhibition — it is a bold statement of India’s readiness to lead the global furniture and interiors conversation. Our vision is to create a marketplace where Indian manufacturers connect seamlessly with global demand, where design meets business, and where long-term partnerships are built.”


imm india serves both directions of the supply chain simultaneously. On one side, over 100 confirmed exhibitors — many of them export-ready manufacturers who typically prioritise international orders — now have a structured platform to engage India’s domestic trade buyers directly. On the other side, domestic buyers get what they have rarely had: access to export-quality, design-led product, at source, with the maker in the room.


For an architect or interior designer, that means touching material, briefing a manufacturer to specification, and sourcing something genuinely distinctive for a project — not another off-the-shelf option. For a retailer or distributor, it means first-mover access to new collections before they reach the wider market. For HoReCa professionals and real estate developers, it is direct procurement at project scale — cutting out the agent, closing the margin gap, and briefing the supplier face-to-face.


The global trade environment is adding momentum to this domestic story. The recently finalised EU–India Free Trade Agreement and the India–UK Comprehensive Economic and Trade Agreement (CETA) — providing duty-free access for 99% of Indian furniture, home décor, and handicraft exports into Europe and the UK — are significantly elevating India’s position as a global sourcing destination. What this means for domestic buyers is material: manufacturers who are now internationally competitive are exhibiting at imm india. The product on the floor has been built to global specification.


Mr. C.P Sharma, President – Handloom Handicraft Exporters Welfare Association (HHEWA), COA Member, PDEXCIL (Ministry of Textiles, Government of India invited COA EPCH, said, “HHEWA is pleased to partner with imm india to create new business and export opportunities for India’s handicraft and home décor exporters. Together, HHEWA and imm india are committed to supporting the growth, visibility, and global competitiveness of Indian exporters.”


Mr. Bharat Dinesh, President, Jodhpur Handicrafts Exporters Association, said, “imm india marks a defining step for India’s furniture and interiors industry. It gives our members and the wider ecosystem a focused global platform to showcase Indian design, connect with serious buyers, and build partnerships that strengthen India’s position in global trade.”


The show floor spans furniture, rugs and carpets, home décor, surfaces, kitchen solutions, mattresses, and handcrafted collections, with confirmed exhibitors including Source, Sunrise International, Sheela Foam Limited, Obeetee Pvt. Ltd., Phoenix Industries Ltd., Royal Rugs, Khivraj Handicrafts, Sankara Furniture Designs, Metaltech Design, Saraf Exports, Tapisserie Home, The Furniture Folks, and Mahesh Handicrafts — alongside 100+ total exhibitors spanning major manufacturing hubs from Jodhpur and Moradabad to Karur and Saharanpur.


Alongside the domestic trade opportunity, imm india 2026 is hosting a structured International Hosted Buyer Programme — bringing confirmed trade delegations from the USA, Australia, UK, Germany, France, Netherlands, Denmark, Spain, Oman, Mexico, Egypt, Israel, Romania, UAE, and other key markets. For Indian exhibitors, this means qualified international buyers on the floor — not a projection, a confirmed programme.


The event is backed by India’s broadest industry coalition for a furniture and interiors platform. imm india 2026’s supporting associations include JHEA, AMK, HHEWA, Buying Agents Association (BAA), and AFMI – Association of Furniture Manufacturers of India (Exclusive Partner). Further support from The Handicrafts Exporters Association Moradabad, Bagru Industrial Association, AACC, IETO, ICC, Kirti Nagar Timber & Furniture Dealers Association, and KHEXMASS creates a pan-India coalition spanning every manufacturing cluster, trade body, and buyer segment of consequence.


Beyond sourcing, imm india 2026 will host industry conferences and knowledge sessions curated with the architecture and interior design community, and the imm india Excellence Awards — recognising innovation, sustainability, craftsmanship, and design excellence across Indian manufacturing.


India’s furniture and interiors industry has always been globally competitive. imm india 2026 is the platform where that competitiveness meets the domestic market it has largely bypassed — and where the international market it is now entering comes to confirm what it has been hearing. Three days. One address. The industry’s full range. That is what September 1–3 in New Delhi looks like.


Registration is free for qualified trade visitors. To register or learn more: www.imm-india.com.


Koelnmesse – Global Inspiration for Living, Contract and Public Spaces
Koelnmesse is the world’s top trade fair organiser for the areas of Living, Contract and Public Spaces. Leading international trade fairs such as ORGATEC, interzum, FSB, aquanale and spoga+gafa come together at the Cologne trade fair location to form renowned and established industry meeting points. This strong portfolio is further enhanced by imm cologne and idd cologne, both of which are also held in Cologne. These fairs comprehensively represent the interior and design segment, the furniture and interior construction industries’ supplying sections, the kitchen world, all topics for the modern working world, garden lifestyle as well as modern work environments, the garden lifestyle, public spaces, sports and leisure facilities, along with saunas, pools and wellness centres.


Beyond that, Koelnmesse is strategically expanding its portfolio in international growth markets. The imm brand family includes imm india and IFFINA+ powered by imm cologne in Indonesia. The ORGATEC brand has established a global footprint with ORGATEC Tokyo, ORGATEC India, and ORGATEC WORKSPACE Saudi Arabia. The international presence of the interzum brand extends to interzum guangzhou, interzum bogota, interzum jakarta, and the interzum forum italy. The FSB brand is also internationally active, with the FSB Sports Show Riyadh and the FSB Forum Italy in Bergamo. Furthermore, the portfolio features La Feria De Diseño Medellín powered by idd cologne in Colombia.


imm india on LinkedIn: www.linkedin.com/company
immindiaofficial imm india on Facebook: www.facebook.com/immindiaofficial/
imm india on Instagram: www.instagram.com/immindia_official/

SPSMUN 3.0 Concludes with Three Extraordinary Days of Diplomacy, Leadership and Global Collaboration

Satluj Public School, Sector 4, Panchkula proudly concluded the third edition of SPSMUN 3.0, a prestigious three-day Model United Nations Conference (July 28 – 30, 2026) that brought together over 1,000 participants from over 30 schools—aspiring diplomats, policymakers, journalists and future leaders—for an enriching journey of dialogue, diplomacy and global citizenship.

 

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Students at the third edition of SPSMUN 3.0, a prestigious three-day Model United Nations Conference held at Satluj Public School, Sector 4, Panchkula


This year’s conference featured nine dynamic committees—United Nations Commission on the Status of Women (UNCSW), United Nations Security Council (UNSC), United Nations General Assembly (UNGA), United Nations Human Rights Council (UNHRC), World Health Organization (WHO), All India Political Parties Meet (AIPPM), International Press Corps (IPC), Indian Premier League (IPL) and The Fame Files—each providing delegates with a unique platform to debate, negotiate and collaborate on diverse national and international agendas.


The conference was led by an exceptional Secretariat comprising Secretary-General Asmi Khiwani, President Sanket, Deputy Secretary-General Ayushi, Director-General Navya, Chief of Staff Sagar, Convener Arshiya and SPSMUN Coordinator Mrs. Rupan Khanna Gosain, whose leadership, vision and dedication ensured the seamless execution of the conference.


The event commenced with a magnificent Opening Ceremony where delegates, elegantly dressed in Western formals, witnessed a soulful Sufi performance followed by a captivating Kathak Fusion presentation. Inspirational addresses by the distinguished school management encouraged delegates to uphold the ideals of diplomacy, ethical leadership and global responsibility before the Secretary-General officially declared SPSMUN 3.0 open.


Across three intellectually stimulating days, committee rooms echoed with impactful speeches, strategic negotiations, moderated and unmoderated caucuses, policy drafting and meaningful discussions. Delegates also enjoyed vibrant food and activity stalls, networking opportunities and the much-awaited Social Night, creating memories that extended far beyond committee sessions.


The Final Day, celebrated in elegant Indian traditional attire, concluded with an emotional Closing Ceremony featuring an electrifying live band performance, recognition of outstanding delegates and appreciation of the Secretariat, Executive Board Members, coordinators and the Organising Committee for their unwavering commitment and exemplary service.


SPSMUN 3.0 Award Winners

United Nations Commission on the Status of Women (UNCSW)

High Commendation: India, Serbia

Special Mention: Spain, Canada, Indonesia

Verbal Mention: Central African Republic, Oman, Denmark, Germany

United Nations Security Council (UNSC)

Best Delegate: Somalia-1

High Commendation: Russia, United Kingdom

Special Mention: Pakistan, United States of America

Honourable Mention: Bahrain, Panama

Verbal Mention: Saudi Arabia, Israel

United Nations General Assembly (UNGA)

Best Delegate: United Arab Emirates

High Commendation: Jamaica, United States of America

Special Mention: Jordan, Bulgaria

Verbal Mention: Azerbaijan, South Africa, Bahrain, Myanmar

United Nations Human Rights Council (UNHRC)

Best Delegate: Australia

High Commendation: Turkmenistan, Pakistan

Special Mention: Iceland, United States of America, Belgium

Honourable Mention: Azerbaijan, Cambodia, Serbia

World Health Organization (WHO)

Best Delegate: Congo

High Commendation: United States of America, Germany

Special Mention: Azerbaijan, Bahrain

Verbal Mention: Vietnam, Afghanistan, Myanmar, Poland

All India Political Parties Meet (AIPPM)

Best Delegate: Binoy Viswam

High Commendation: Manmohan Singh, Adhir Ranjan Chowdhary

Special Mention: Subrata Bakshi

Verbal Mention: Priyanka Gandhi, Raghav Chadha, Smriti Irani

International Press Corps (IPC)


Journalism
Best Delegate – Prajna


Photography
Best Delegate – Girija
Special Mentions – Avnoor, Anshika


Caricature

Best Delegate – Pranshu Vaid

Special Mentions – Ganika Goyal, Kanav

Indian Premier League (IPL)

Best Team: Gujarat Titans

Runners-up: Royal Challengers Bengaluru

Special Mention: Sunrisers Hyderabad

The Fame Files

Best Delegate: Miley Cyrus

High Commendation: Kanye West

Special Mention: Kim Kardashian

Honourable Mention: Taylor Swift

Verbal Mention: Katy Perry


Message from the Managing Director, Satluj Group of Schools: Mr. Reekrit Serai, “At Satluj Group of Schools, we believe education is not merely about academic excellence but about nurturing compassionate, ethical and visionary leaders. SPSMUN 3.0 stands as a testament to that vision. Every delegate demonstrated courage in expressing ideas, respect in embracing differing perspectives and maturity in seeking collaborative solutions. I extend my heartfelt congratulations to every award recipient and my sincere appreciation to every delegate, Executive Board Member, Secretariat member, coordinator, teacher, volunteer, sponsor, vendor, technical team and support staff whose collective dedication transformed SPSMUN 3.0 into an unforgettable celebration of diplomacy, leadership and excellence. May the values learnt here continue to inspire each participant to become responsible global citizens and changemakers.”


Satluj Public School, Sector 4, Panchkula extends its sincere gratitude to the Executive Board Members, Secretariat, coordinators, Organising Committee, faculty members, administrative staff, volunteers, sponsors, vendors, hospitality and technical teams, parents and every delegate whose enthusiasm, commitment and collaborative spirit made SPSMUN 3.0 an outstanding success.


SPSMUN 3.0 reaffirmed that diplomacy is far more than debate—it is the art of listening, understanding, leading and building bridges across perspectives. Although the conference has concluded, the friendships forged, lessons learnt and values embraced over these three remarkable days will continue to inspire every participant for years to come.

Back Where it Began: Provogue Reunites with Fardeen Khan for 'OGs Ka Comeback'

Provogue, one of India’s most-loved fashion brands, today announced the launch of ‘OGs Ka Comeback’, a digital campaign that reunites the label with actor Fardeen Khan, the face who helped define an era for the brand. Few brand-ambassador partnerships from the early 2000s are remembered as fondly as Provogue and Fardeen Khan. Khan’s effortless style and Provogue’s contemporary attitude became one of Indian fashion’s most recognisable collaborations. Nearly two decades later, the partnership returns as the relaunched brand begins its next chapter.

 

Actor Fardeen Khan features in Provogue’s new three-film digital campaign ‘OGs Ka Comeback’, launched as the brand expands its presence in travel and luggage

 

The campaign unfolds over three films, each presenting a different shade of Fardeen Khan. In the first, his earnest young team briefs him on what Gen Z considers stylish, only to discover that some things never really go out of style. In the second, Khan reflects on a partnership that shaped an era while looking ahead to a new chapter. The third is a playful, innuendo-led teaser crafted to keep audiences guessing. Together, the films reintroduce one of Indian advertising’s most recognisable brand partnerships to a new generation of consumers and will be released across digital platforms, in keeping with Provogue’s digitally native approach.

 

‘OGs Ka Comeback’ bridges Provogue’s legacy with its future, reconnecting the brand with those who grew up with it while introducing it to a new generation through its renewed focus on travel, luggage and lifestyle.

 

YouTube link: www.youtube.com/watch?v=G9QoBTGEvCE 

 

Speaking on the campaign, Pravin Prabhakar, CEO, Provogue, said, “For an entire generation, Fardeen and Provogue were inseparable; he didn’t just endorse the brand, he embodied its attitude. When we acquired the Provogue brand, one thing became immediately clear: if we were going to write its next chapter, it had to begin with the person who had become such an important part of its story. There was no better way to honour that legacy than to bring the original duo back together. ‘OGs Ka Comeback’ connects the Provogue people remember with the Provogue we are building, reimagined for a new generation while staying true to the attitude it was born with. Going forward, we are committed to aggressive expansion across lifestyle categories, strengthening our travel and luggage presence while entering adjacent segments. Our vision is to make Provogue the most digitally native lifestyle brand in India, fusing timeless attitude with contemporary relevance.”

 

Commenting on the collaboration, Fardeen Khan said, “Life has a way of bringing the right people and journeys back into your life. After nearly two decades, reuniting with Provogue feels both familiar and completely new. Time has changed us both, and that’s what makes this partnership so meaningful. It’s not about recreating the past, but it’s about taking everything we’ve learnt and beginning a new chapter together. I’m genuinely happy to be back and excited to write this new chapter together. Some journeys deserve another chapter. You don’t go back to where you were. You come back as who you’ve become.”

 

The campaign follows a milestone first year for the relaunched Provogue, during which the brand entered the travel and luggage category with a fashion-first proposition. Its portfolio spans trolley bags, backpacks and travel essentials designed for everyday style, available across major e-commerce and quick-commerce platforms, as well as the brand’s own D2C website. While anchored in travel and luggage, Provogue’s roadmap extends purposefully into adjacent lifestyle categories, with ‘OGs Ka Comeback’ setting the stage for the brand’s next phase of growth.

 

Audiences can watch the films on Provogue’s YouTube channel, Instagram and other digital platforms.

 

About Provogue

Provogue is one of India’s most recognised fashion brands. Originally established as a pioneer of contemporary menswear and youth fashion, the brand was relaunched in 2025 under new promoter ownership and has since expanded into the luggage and travel category with a fashion-led, digitally native business model. Today, Provogue products are available on Amazon, Flipkart, Myntra, Blinkit, Zepto and through the brand’s own D2C platform.

Revealing Roo Rise: OceanX Expedition Establishes a New Scientific Baseline for the High Seas

OceanX today announced the completion of High Seas: Revealing Roo Rise, a 22-day scientific expedition aboard R/V OceanXplorer to investigate one of the eastern Indian Ocean’s most ecologically significant and under-characterized high seas regions.
 

Scientists monitor a deep-sea sampling dive from Mission Control aboard OceanXplorer as an ROV pilot navigates ROV Chimaera
 

Conducted in collaboration with Minderoo Foundation, Minderoo OceanOmics Centre at UWA, the Western Australian Museum, and the Living High Seas Initiative, the expedition surveyed two seamount features within Roo Rise. One lies within the South of Java Island Ecologically and Biologically Significant Marine Area (EBSA), while the other is located near its southwestern boundary. Researchers from the Nanyang Technological University, Singapore also participated in the expedition.
 

The research team used high-resolution seafloor mapping and remotely operated vehicle (ROV) surveys to document the structure and biodiversity of the two features. Environmental DNA (eDNA) sampling, water-column profiling, plankton surveys, and targeted specimen collection produced complementary datasets spanning the seafloor through the upper ocean.
 

Expedition outputs include:

  • 12,833 square kilometers of seabed mapped, including 9,333 square kilometers in international waters. Approximately 8,232 square kilometers, or 64 percent of the total area, represents new mapping when compared with existing global and Australian datasets.

  • Eight ROV dives, one submersible dive, nine CTD casts, 15 bongo net deployments, and six XBT deployments. The deepest CTD cast reached 3,845 meters.

  • 2,365 samples recorded across the expedition’s scientific workstreams, including 329 specimen lots and 528 eDNA samples collected across ROV transects and CTD stations.

  • Tissue samples from 243 specimens across nine phyla collected for whole-genome sequencing and the development of genomic reference resources in collaboration with the OceanOmics Centre.
     

Preliminary observations documented extensive sponge gardens and coral communities across Roo Rise, including large habitat-forming species and taxa recognized as indicators of Vulnerable Marine Ecosystems (VMEs). Several surveyed areas supported dense coral and sponge assemblages with diverse associated communities of echinoderms, crustaceans, molluscs, annelids, and fishes.
 

Scientists also identified four xenophyophore morphotypes that may represent undescribed species, subject to further taxonomic and molecular review. An unusual seafloor habitat consisting of probable early diagenetic carbonate colonized by abundant agglutinated foraminifera was documented during a Roo Rise dive.
 

“Roo Rise sits within a region that is globally important for ocean productivity and fisheries, yet its deep-sea habitats have remained largely under-characterized,” said Dr. Alexis Weinnig, Science Program Manager and Expedition Coordinator at OceanX. “Over the past 22 days, our team mapped the structure of these seamounts and documented deep-water communities. We also collected samples from the seafloor through the water column. Bringing these datasets together will give scientists and decision-makers a stronger evidence base for understanding this part of the high seas.”
 

The South of Java Island region is shaped by seasonal upwelling and complex oceanographic processes. It is also associated with the only known spawning area for endangered Southern Bluefin Tuna, although this expedition took place outside the species’ peak spawning season. The data collected will help scientists examine how seafloor structure, water-column conditions, and biological communities interact across this productive open-ocean ecosystem.
 

Minderoo Foundation and Minderoo OceanOmics Centre at UWA led environmental DNA sampling and associated tissue sample collections in support of genomic biodiversity research across the expedition. The ship-based program generated 528 eDNA samples from ROV transects and CTD stations, while representative tissue samples from 243 specimens collected in situ via ROV dives will support whole-genome sequencing and the creation of genomic reference resources. At Christmas Island, an adjacent marine protected area under Australia’s jurisdiction, eDNA samples were collected from 90 sites, including 20 locations revisited from a 2023 survey.
 

“This expedition lays the groundwork to support genomics-based biodiversity monitoring in one of the ocean’s most under-studied and difficult-to-reach regions. By combining eDNA and tissue samples from Roo Rise with our growing datasets from Christmas Island, we can compare biodiversity across a clear protection gradient, from a recently established marine park to the less-protected waters of the adjacent high seas. As nations move to implement the BBNJ Agreement, this kind of evidence will be critical for understanding and safeguarding the deep-water habitats that support many vulnerable species. The expedition also gives people a window into places they will likely never see for themselves, offering a way to explore deep-ocean biodiversity in some of the planet’s most remote waters and feel connected to it,” said Dr Shannon Corrigan, Principal Research Fellow and OceanOmics Centre Lead at the Minderoo OceanOmics Centre at the University of Western Australia.
 

Western Australian Museum scientists contributed taxonomic expertise and specimen-based research. Voucher specimens will be curated within the Museum’s permanent reference collections, supporting species identification, taxonomic description, and open access to specimens for future deep-sea biodiversity research.
 

The expedition also connected deep-sea science with public audiences through live broadcasts with scientists aboard the R/V OceanXplorer. More than 100 people attended a Live Cross at the Western Australian Museum Boola Bardip, while an earlier event broadcast to Christmas Island brought together approximately 80 to 100 community members and Parks Australia staff. The WA Museum live cross was recorded and is now available on the WA Museum website and YouTube, enabling broader audiences to engage with the research.
 

“The real legacy of expeditions like this lies in the specimens that come back to the Western Australian Museum collections. While the footage is spectacular, it is the specimens that allow us to verify what we’ve seen, describe the species, and provide a permanent record that scientists can return to as new questions and technologies emerge. What stood out was the diversity of coral and sponge habitats we encountered across the deep water environments of Roo Rise. Even for the seamounts that appeared similar on a map, the communities at each turned out to be very different, reinforcing just how diverse and patchy these deep-sea ecosystems are and how much there is still to discover,” said Jennifer McIlwain, Director, Science at the Western Australian Museum.
 

Around Christmas Island, the onshore program combined eDNA sampling with community engagement and local capacity building. Thirteen activities were offered to the community, alongside participation in locally organized events. Total attendance reached approximately 345, reflecting repeat participation by community members across sampling trips, presentations, and education activities.
 

The expedition also collected baseline plankton and microbial data relevant to research into the Milky Seas phenomenon. Bioluminescent bacteria were successfully and consistently isolated from radiolarian and zooplankton material collected through bongo net surveys. Further population genomics and physiological analysis will examine the characteristics of these cultures.
 

The expedition’s scientific datasets may contribute to future assessments of biodiversity, seamount ecosystems, and ecological connectivity in areas beyond national jurisdiction. The work may also inform future area-based management discussions under the Agreement on Biodiversity Beyond National Jurisdiction (BBNJ Agreement). Future designation and management decisions sit with the relevant international processes.
 

The next phase of research will focus on taxonomic review, eDNA metabarcoding, whole-genome sequencing, and the processing of seafloor mapping and oceanographic data. Any observations involving organisms that may represent undescribed species will be communicated following scientific validation and partner approval.
 

Pending a data-sharing agreement, processed bathymetry is intended for submission to the National Oceanic and Atmospheric Administration’s National Centers for Environmental Information and global mapping initiatives including GMRT, GEBCO, and Seabed 2030.
 

About OceanX

OceanX is a nonprofit working to unlock the ocean’s sustainable potential. Through a dual focus on science and education, we’re building a new paradigm where humanity and the ocean mutually thrive. Our approach is fueled by exploration, leveraging advanced research, multimedia educational programs, cross-sector partnerships, and advanced technology to transform how people understand and value the ocean. Our work strives to fortify biodiversity and increase the sustainable use of ocean resources to help ensure the ocean remains a foundation for human wellbeing and future potential. OceanX is a nonprofit operating program of Dalio Philanthropies.

For more information, visit www.oceanx.org and follow OceanX on FacebookInstagramX, TikTokLinkedIn, and YouTube.

 

About Minderoo Foundation

Minderoo Foundation is driven by a commitment to create a future where people and the environment we depend on can thrive. Its work focuses on strengthening communities, advancing gender equality, and protecting natural ecosystems. While its approach centers on long-term systems change, when urgent challenges arise, including humanitarian crises, it acts quickly through targeted impact missions. Minderoo Foundation drives change by working alongside those closest to the challenge, advocating for reform, building evidence for what works, and developing solutions when none exist.
 

About Minderoo OceanOmics Centre at UWA (OceanOmics Centre)

As a leading ocean research institute located in the Indian Ocean region, the UWA Oceans Institute harnesses transdisciplinary expertise to drive transformative research, pioneer solutions, collaborate with communities, protect marine and coastal biodiversity, and guide critical decisions for climate change mitigation and adaptation. Embedded in the UWA Oceans Institute, the Minderoo OceanOmics Centre at UWA integrates advanced genomics infrastructure, specialist expertise, and strong collaborative networks to support large-scale environmental DNA and whole-genome sequencing research characterizing marine biodiversity. Its work establishes a genomics-enabled foundation for biodiversity discovery, ecological understanding, informed conservation management, and the development of innovative biomonitoring solutions.
 

About Western Australian Museum

The Western Australian Museum is the state of Western Australia’s premier cultural organization, housing the state’s scientific and cultural collection. For over 120 years, the Museum has made Western Australia’s natural and social heritage accessible through research, exhibitions, and public programs. Today, the Museum has seven public locations and a Collection and Research Centre that houses more than eight million objects. The OceanXperience exhibition is currently on display at WA Museum Boola Bardip, with activities organized to engage members of the public in person and virtually.
 

NTU, Singapore

Nanyang Technological University (NTU) is a globally recognized research university with strengths in marine science, environmental engineering, sustainability, and Earth systems science. Through interdisciplinary research and technological innovation, NTU contributes to understanding and conserving marine ecosystems while supporting collaborative initiatives that address regional and global ocean challenges.
 

About Living High Seas Initiative

The Living High Seas Initiative is an international collaboration dedicated to improving scientific knowledge and governance of biodiversity in areas beyond national jurisdiction. By supporting research, policy development, and international cooperation, the initiative contributes to implementation of the BBNJ Agreement and promotes the conservation and sustainable use of biodiversity on the high seas. Its collaboration with OceanX helps generate scientific data that can inform global ocean management.

DS Group Leads the Digital Transformation Dialogue in FMCG with ASCEND 2026

Dharampal Satyapal Group (DS Group), one of India’s leading FMCG conglomerates and multi-business corporations, successfully concluded the first edition of ASCEND 2026, a three-day technology experience that brought together over 5000 employees, business leaders, industry experts and technology partners to explore how digital technologies are reshaping the future of business. Held from 27–29 July at the DS Group headquarters under the theme “Diversified by Business. United by Technology,” ASCEND 2026 reinforced DS Group’s belief that technology is a strategic business imperative that drives growth, agility, efficiency and competitive advantage.

 

DS Group Leads the Digital Transformation Dialogue in FMCG with ASCEND 2026


The event showcased practical applications across Artificial Intelligence, Generative AI, Agentic AI, Machine Learning, Data Analytics, Cloud, Cybersecurity, Data Privacy, Enterprise Applications, Robotic Process Automation, Industry 4.0 and Sustainability Technologies. Leading technology partners including SAP, Microsoft, Salesforce, Snowflake, PwC, EY, Deloitte, Grant Thornton, Bizom, Mitsubishi, PeopleStrong, o9 Solutions and others demonstrated how emerging technologies are creating measurable business impact across industries. Employees experienced interactive technology showcases, live demonstrations, expert sessions, workshops, panel discussions, innovation labs and immersive learning experiences designed to encourage experimentation and accelerate digital adoption across every function.


Over the last three years, DS Group has significantly accelerated its digital transformation journey by doubling its technology investments, expanding its technology ecosystem from nearly 20 partners to over 50, and implementing enterprise-wide digital solutions across multiple businesses. As it approaches its centenary, the DS Group plans to triple its investments in technology, recognising digital innovation as a key enabler of future growth. 


Santosh K Singh, Senior Vice President, Information Technology, DS Group, said, “Technology today is not merely about digitising processes; it is about reimagining the way businesses create value. At DS Group, every technology investment is guided by one principle, business impact. Whether it is AI-powered decision-making, intelligent supply chains, cloud transformation or enterprise-wide data capabilities, technology must enable faster decisions, greater efficiency and sustainable growth. As we move towards becoming a Rs. 20,000 crore organisation by our centenary year, technology will be one of our strongest growth enablers. Our objective is to build a future-ready enterprise where innovation is embedded across every business, every function and every employee. ASCEND 2026 reflects that vision by bringing together people, ideas and technology on one platform to accelerate learning, collaboration and transformation.”


ASCEND also reflected DS Group’s commitment to responsible growth. Conducted as a paperless, digital-first event, it demonstrated how technology can simultaneously enhance operational efficiency while supporting sustainability goals. More than a technology showcase, ASCEND 2026 represented a cultural shift, one that encourages curiosity, continuous learning and cross-functional collaboration. It highlighted DS Group’s commitment to staying ahead of the technology curve by adopting new technologies and best practices in the industry, ensuring the organisation remains relevant, resilient and future-ready in an increasingly digital world.


With the successful conclusion of ASCEND 2026, DS Group has strengthened its position as one of the few FMCG organisations driving an enterprise-wide conversation on digital transformation, demonstrating that the future of business will be shaped not just by products and brands, but by the intelligent application of technology across the entire value chain.


About DS Group
The DS Group (Dharampal Satyapal Group) is a one of the leading FMCG conglomerates and a Multi-Business Corporation with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Food and Beverage, Confectionery, Mouth Freshener, Hospitality, Agri, Luxury Retail businesses, and other investments. Catch, Pulse, Pass Pass, Silver Pearls, Ksheer, Rajnigandha, Ovino, L’Opera, Le Marche, Birthright, LuvIt, Chingles, Golmol, Namah are some of the leading brands, the Group proudly shelters today.


As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC. DS Group has aligned its financial performance with global ESG priorities with the launch of a pioneering Double Materiality Assessment across all businesses. Further demonstrating its environmental leadership, the DS Group has a water positivity index at 1.8 across its business units in 30 locations of India.


For details, log onto www.dsgroup.com

What Makes IIMT University Stand Out in India's Competitive Higher Education Landscape

India’s higher education sector has never been more crowded or more competitive. With hundreds of institutions competing for attention, students today have to look past glossy brochures and ask a harder question: which university actually delivers on accreditation, industry relevance, and career outcomes? IIMT University, Meerut, has steadily positioned itself as a top private university in India, backed by measurable rankings, a 30+ year academic legacy, and outcomes that speak for themselves.

 

Discover why IIMT University is redefining higher education with global rankings, industry-ready learning, strong placements, and academic excellence. Admissions 2026-27 are now open

 

A Legacy Built Over Three Decades

IIMT University’s foundation stretches back more than 30 years, giving it a maturity that many newer private institutions simply don’t have. Today, the IIMT Group serves over 30,000 current students and counts more than 1,00,000 alumni across the globe a scale that places it firmly among the best private universities in India. This isn’t a campus built overnight to capitalize on demand; it’s an institution that has grown its academic ecosystem spanning Engineering, Management, Law, Pharmacy, Education, Agriculture, Computer Applications, Sciences, Health Sciences, and more into 140+ programs.

 

IIMT University’s 2026 Rankings: A Closer Look

For students comparing private universities in India, third-party rankings offer an objective benchmark, and 2026 has been a strong year for IIMT University:

  • NAAC ‘A’ Grade Accreditation — recognition from India’s premier academic accreditation body

  • World University Rankings for Innovation (WURI) 2026 — ranked India’s #1 university and globally #4, in Entrepreneurship and also ranked in 16 different categories

  • IIRF 2026 — ranked #6 in all of India among New-Age Emerging Universities and #1 in Uttar Pradesh

  • QS I-Gauge 2026 — awarded a Diamond Rating for academic excellence

  • Times Higher Education Sustainability Impact Ranking 2026 — ranked 301-350 band in World

  • OBE Rankings 2026 — achieved the Titanium+ Band for outcome-based education

  • NPTEL 2026 — ranked in the Top 10 in Uttar Pradesh and Top 200 in India

  • NIRF Innovation Rankings — recognized for research and innovation

  • Shortlisted for the THE Awards Asia 2026, an international recognition for institutional excellence

 

Taken together, this cluster of recognitions is what makes the case for IIMT University as a genuine top ranking university in India not on the strength of one list, but across innovation, sustainability, outcomes, and academic quality simultaneously.

 

Industry-Aligned, Future-Ready Academics

A degree is only as valuable as the doors it opens, and IIMT University has invested heavily in keeping its curriculum aligned with where the job market is heading. The university offers a joint degree collaboration with Google Cloud across programs like BCA with Google Cloud Specialization, B.Sc. in Cloud Innovation, and B.Tech CSE with Google Cloud Specialization giving students direct exposure to enterprise-grade cloud technology as part of their core coursework. It is also positioned as one of the region’s early AI-enabled universities, with dedicated AI labs and specialized programs in Artificial Intelligence, Machine Learning, and Data Science.

 

All programs are approved by the relevant statutory bodies: UGC, BCI, PCI, NCISM, AYUSH, INC, and NCTE ensuring degrees carry recognized weight with employers and higher education bodies alike.

 

Placements That Reflect Real Outcomes

Rankings matter, but placements are where theory meets reality. IIMT University’s Corporate Resource & Interface Centre has built partnerships with 2,500+ recruiters, resulting in 4,000+ offers in recent placement cycles. Recruiters on campus have included TCS, IBM, Oracle, ICICI Bank, HDFC, Lenskart, Titan, Fortis, and Tech Mahindra, among others. The university also facilitates international internship opportunities, including placements in Europe and East Africa, a detail that matters increasingly to students planning global careers.

 

Financial Support and Accessibility

Quality education shouldn’t be limited by financial background, and IIMT University backs that philosophy with over Rs. 15 crore disbursed in scholarships every year, covering merit-based, need-based, sports, and category-specific support. This combination of scale and accessibility is part of what continues to draw students comparing the best private universities in India rather than settling for the first option they find.

 

Considerations for Admissions 2026-27

For students evaluating options for the 2026-27 academic session, the current moment is arguably one of IIMT University’s strongest yet multiple 2026 rankings have landed in the same year, the Google Cloud collaboration is fully active, and the placement and scholarship numbers reflect sustained momentum rather than a one-off spike. Combined with modern infrastructure, smart classrooms, advanced labs, a digital library, and dedicated innovation and incubation centers, the university offers a genuinely complete environment for both academic and professional growth.

 

Final Word

In a landscape crowded with private universities in India making similar claims, IIMT University distinguishes itself through a rare combination: institutional maturity, verifiable 2026 rankings across multiple independent bodies, industry partnerships that translate into real placements, and a financial support system that keeps ambition within reach. For students and parents evaluating where to invest the next chapter of an academic journey, IIMT University merits serious consideration among India’s top private universities.

SBI General Insurance Launches New Motor Insurance Film Featuring Pankaj Tripathi

SBI General Insurance, one of India’s leading general insurance companies, has unveiled the next chapter of its integrated brand campaign, ‘Chuniye Bharosa, Apno Sa, with a new film centered on Motor Insurance. Featuring actor and brand ambassador Pankaj Tripathi, the campaign continues to bring alive SBI General’s core message of trust by highlighting the importance of choosing an insurance partner with confidence.

 

SBI General Insurance launches its new motor insurance film with Pankaj Tripathi, reinforcing its promise of trust and dependable protection

 

The Motor Insurance film carries forward the core thought of ‘Chuniye Bharosa, Apno Sa’, into another important aspect of everyday life. Built around a simple yet relatable insight, the film highlights that just as people are careful about whom they trust with something as valuable as their vehicle, choosing the right motor insurance partner also deserves the same thought and confidence. Through a simple yet engaging narrative, the film encourages consumers to look beyond just a product and choose a partner who stands by them when it matters.

 

For most customers, buying a vehicle is a carefully considered decision, yet motor insurance is often treated as a routine purchase. Through the motor film, SBI General Insurance encourages consumers to make informed choices by looking beyond the policy and choosing a partner they can trust. Reinforcing its commitment to making insurance simpler, more accessible and more relevant, the company continues to deliver protection backed by trust and support when it matters most.

 

Commenting on the campaign, Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, “Insurance is built on the confidence customers have in the partner they choose. As vehicles become an integral part of everyday life, customers are looking for protection that is simple, transparent and dependable. Through the Motor Insurance chapter of ‘Chuniye Bharosa, Apno Sa’, we continue our commitment to making insurance more relevant while delivering the support customers need throughout their ownership journey.”

 

Adding to it, Mr. Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, said, “At the heart of this campaign is a simple idea: A car is an achievement, its private space, self-expression, gives independence and control, and is one of the most valuable assets one owns. When it comes to protecting something so valuable to you, why would you take a chance? It is better to go with the most trusted brand with its wide network of garages and documented claims support experience. Pankaj Tripathi’s natural warmth and authenticity make this message resonate effortlessly across audiences. Through this campaign, we hope to encourage customers to view motor insurance not just as a policy, but provide assurance of having a dependable partner by their side.”

 

Known for his relatable screen presence and effortless storytelling, Pankaj Tripathi continues to embody the values of trust, simplicity and dependability that define the ‘Chuniye Bharosa, Apno Sa’ campaign. His natural connection with audiences across geographies and demographics makes him an ideal ambassador for SBI General Insurance’s customer-first philosophy.

 

The campaign will be amplified across a wide range of platforms including television, print, outdoor, OTT, and digital channels, allowing SBI General to connect with consumers through multiple formats and touchpoints.

 

Supporting the campaign is SBI General Insurance’s comprehensive motor insurance proposition, designed to make vehicle ownership simpler and more secure. Backed by an extensive network of over 8,400+ network garages, cashless repair facilities, faster approvals and a transparent claims process, the company continues to enhance the overall customer experience while helping vehicle owners stay protected against unexpected situations with greater confidence.

 

View the film at –

YouTubeInstagramFacebookXLinkedIn

 

About SBI General Insurance

SBI General Insurance, one of the fastest-growing private general insurance firms, backed by the robust support of SBI, upholds a legacy of trust and security. We position ourselves as India’s most trusted general insurer amidst a dynamic landscape. Since our establishment in 2009, our expansion has been substantial, growing from 17 branches in 2011 to a nationwide presence in 182 branches. In FY 2025-26, SBI General Insurance reported a Gross Direct Premium (GDP) of INR 15,904 crores, recording a YOY growth of 14.5%.

 

The company received numerous prestigious accolades, showcasing its excellence across various domains. Key honors include winning the Domestic General Insurer of the Year – India and Claims Initiative of the Year – India at the Insurance Asia Awards 2025 in Singapore, Smart Insurer for the year 2025 at the ETNOW Insurance Summit & Awards 2025, India’s Leading General Insurance Company (Mid) for its outstanding performance at the 18th edition of the Dun & Bradstreet BFSI & Fintech Summit 2026 and Best General Insurance Company of the Year at 4th Edition of Future of Insurance Summit 2025.

 

Certified as a Great Place to Work in 2025, the company also excelled at 8th ICC Social Impact Award 2026 for its commitment to CSR Activities in Project Mission for Vision in Meghalaya, and “ET NOW Champions of CSR” at the ET Edge ET NOW Champions of CSR 2025.

 

With a team of over 9,900+ employees and our multi-distribution model covering Bancassurance, Agency, OEM, Broking, Retail Direct Channels, and Digital collaborations, we are committed to providing both Suraksha and Bharosa to all our consumers. Leveraging a vast network that includes over 23000+ SBI branches, plus agents, financial alliances, OEMs, and digital partners, we extend our services to even the most remote areas of India. Our offerings cater to Retail, Corporate, SME and Rural segments, and our diverse product portfolio ensures accessibility through both digital and physical channels.