Calling for a fundamental shift in healthcare delivery, Dr. M. Srinivas, Member, NITI Aayog, today urged that nutrition, diet and lifestyle be integrated into mainstream clinical practice and undergraduate medical education.

‘Symposium – Lifestyle & Diet: Nutrition, Wellness and Clinical Practice’ organized by Department of Physiology, AIIMS, New Delhi in association with Food Future Foundation

Addressing the inaugural session of the national symposium “Lifestyle & Diet: Nutrition, Wellness and Clinical Practice”, organised by the Department of Physiology, AIIMS New Delhi, in association with the Food Future Foundation (FFF) under the aegis of the Coalition for Food Systems Transformation in India (CoFTI), Dr. Srinivas welcomed the participation of experts from diverse disciplines, noting that collaborative dialogue is essential to address India’s evolving nutrition challenges. He called for nutrition, diet and healthy lifestyle education to be appropriately integrated into medical curricula, saying it is essential to prepare future healthcare professionals and strengthen preventive healthcare. He also urged stakeholders to work together to strengthen nutrition and lifestyle education and contribute practical recommendations for a more holistic policy approach to improving the nation’s health.

The symposium brought together leading clinicians, nutrition scientists, medical educators, regulators and policymakers, including Dr. Nikhil Tandon, Director, AIIMS New Delhi; Dr. Govind Makharia, Associate Dean (Research), AIIMS New Delhi; and Mr. Pawan Agarwal, Founder and CEO, Food Future Foundation and Former CEO, FSSAI, to discuss how emerging scientific evidence should reshape medical education and clinical practice. A major highlight was the release of the textbook Nutrition, Diet & Lifestyle: Learning and Teaching Diet, Food, Nutrition & Lifestyle in Clinical Practice, edited by Dr. Raj Kumar Yadav, Dr. Alexander Thomas, and Mr. Pawan Agarwal and developed by a team of nutrition and lifestyle experts led by senior nutritionist Parisksha Rao.

In the foreword to the book, Dr. Srinivas writes that “scientific evidence now leaves little doubt that food, nutrition and lifestyle are among the most powerful determinants of health,” yet these subjects receive “far less attention in undergraduate medical education than they deserve.” Describing nutrition as “an essential clinical competency for every doctor,” he said the textbook integrates physiology, nutrition and lifestyle medicine to help future physicians understand how everyday food and lifestyle choices influence health, disease and patient care, and expressed confidence that it would become “a catalyst for strengthening nutrition and lifestyle medicine across medical education in India.”

Dr. Ratna Sharma, Head, Department of Physiology, AIIMS, said advances in nutrition science and lifestyle medicine require a corresponding transformation in medical education. Dr. Raj Kumar Yadav, Professor of Physiology and lead editor of the textbook, said doctors must increasingly combine medical treatment with nutrition and lifestyle counselling as part of routine patient care. Prof Sheffali Gulati and Prof Vandana Jain delivered their talks focusing paediatric age group dietary therapy in epilepsy, autism, obesity, and metabolic dysfunction. Prof Naval K Vikram discussed skeletal muscles and metabolic health. Dr Ritesh Netam presented his research about high fat diet, obesity and neuroinflammation.

A key scientific session examined healthier food reformulation and the role of monosodium glutamate (MSG) in reducing sodium without compromising taste. Dr. Miro Smriga, Chairman, International Glutamate Technical Committee (IGTC), shared international experiences demonstrating how evidence-based reformulation is helping improve public health in several countries. Prof HN Mallick discussed about MSG and Dr Trina Sengupta presented findings from a recent systematic review published in Frontiers in Nutrition, concluding that MSG is safe for the general population, including infants, pregnant women and lactating mothers.

Many renowned faculty, clinicians & scientists were present during the symposium and actively participated including Prof Girija Prasad Rath (AIIMS), Prof Rajesh Khadgawat (AIIMS), Dr SubbaRao MG, (Scientist G, National Institute of Nutrition, ICMR), Ms Anuja Agarwala (Senior Dietitian), Prof Vimal Katiyar (IIT, Guwahati), Prof Jamuna Prakash (University of Mysore), Prof Komal Chauhan, Prof Seema Puri, Prof Eram S Rao (University of Delhi) and Prof Pulkit Mathur (Lady Irwin College).

Mr. Pawan Agarwal, Founder and CEO, Food Future Foundation, said the symposium marks the beginning of a larger national effort to bridge the long-standing gap between nutrition science and clinical medicine.

The symposium concluded with a broad consensus that strengthening nutrition and lifestyle medicine in medical education is essential for building a more preventive, patient-centred and wellness-oriented healthcare system in India.

An invitation extended to Dr. Ragunanthan Narayanaswamy, Founder & Chief Orthopaedic Surgeon, Rathimed Speciality Hospital, to present his indigenous innovation at the prestigious Personalized Arthroplasty Society (PAS) Annual Meeting in Montreal reflects growing global recognition for an Indian breakthrough in personalised knee replacement.
 

Dr. Ragunanthan Narayanaswamy, M.S. (Orth.), DNB, MRCS (Edin), FRCS (Ortho), CAS (UK), Consultant Orthopaedic Surgeon, Arthroscopy, Knee Preservation & Replacement, Sports Injury Specialist
 

A Global Honour Rooted in Indian Innovation

Recognition on the global stage is seldom the result of a single breakthrough. More often, it is the culmination of years of clinical experience, scientific research and an unwavering commitment to solving real-world challenges. That journey has now brought Rathimed Speciality Hospital, Chennai, international recognition for its pioneering work in personalised kinematic knee replacement.

Dr. Ragunanthan Narayanaswamy has been invited as a guest speaker at the prestigious Personalized Arthroplasty Society (PAS) Annual Meeting in Montreal, Canada—one of the few Indian orthopaedic surgeons to receive this distinction. His presentation will showcase an indigenous surgical innovation developed in Chennai that is helping redefine personalised knee replacement for patients with advanced arthritis. The team’s research has also been accepted for presentation at an international arthroplasty conference in China later this year, further reinforcing the global relevance of this work.
 

Addressing an Indian Clinical Challenge

The hospital’s journey into kinematic knee replacement began in 2016 after studying the pioneering work of Dr. Stephen Howell, whose philosophy centred on restoring a patient’s natural knee anatomy instead of relying solely on conventional mechanical alignment.

While the concept proved successful, Indian patients presented a unique challenge. Many seek treatment only after advanced arthritis has resulted in severe deformity and bone loss, making it difficult to accurately recreate the knee’s original anatomy. Recognising this unmet need, Dr. Ragunanthan Narayanaswamy and his team embarked on years of research to develop a solution specifically tailored to Indian patients.
 

A ‘Make in India’ Breakthrough

Years of research led to the design, development and clinical validation of precision surgical instruments that accurately recreate the patient’s original joint surface, enabling highly precise implant positioning in all three dimensions.

Developed through close collaboration between clinicians and engineers, this indigenous innovation restores the knee’s natural kinematics while demonstrating how Indian medical research can solve complex clinical challenges with home-grown technology. More than a surgical advancement, it represents the successful coming together of medicine, engineering and innovation to improve patient care.
 

Transforming Patient Outcomes

Clinical experience with personalised kinematic knee replacement has shown encouraging outcomes. Patients have experienced reduced pain, less blood loss, faster rehabilitation and improved functional mobility when compared with conventional approaches. By restoring each patient’s natural anatomy, the technique aims to deliver a knee that feels and functions more naturally after surgery.
 

“When we introduced kinematic knee replacement in 2016, many questioned the approach because it challenged conventional thinking. But we believed in the philosophy. As we continued, we saw patients recover faster, experience less pain and blood loss, and achieve better functional outcomes. Every innovation we pursue has only one purpose—to help our patients regain mobility and quality of life,” — Dr. Ragunanthan Narayanaswamy, M.S. (Orth.), DNB, MRCS (Edin), FRCS (Ortho), CAS (UK), Consultant Orthopaedic Surgeon. Arthroscopy, Knee Preservation & Replacement, and Sports Injury Specialist.

For Dr. Ragunanthan Narayanaswamy, however, the greatest reward is not international recognition—it is seeing the difference innovation makes to patients. He recalls the experience of a 70-year-old gentleman who recently underwent his second knee replacement surgery.
 

“Just three and a half hours after surgery, he was sitting comfortably, smiling and moving both knees without pain. Moments like these remind us why we continue to innovate. Every refinement ultimately translates into a better experience and faster recovery for our patients.”
 

Recognition Beyond Borders

Today, Rathimed Speciality Hospital is also training orthopaedic surgeons in personalised kinematic knee replacement while making its indigenous instruments available for wider adoption. What began as an effort to address a uniquely Indian clinical challenge has evolved into an innovation that is now receiving international recognition.

As this ‘Make in India’ innovation gains global attention, it stands as an inspiring example of how Indian clinical expertise can contribute meaningfully to the future of orthopaedic surgery worldwide.

To learn more, visit rathimedhospital.com.

Iconic by ONE VISION, led by Founder Abhinav Reddy, has unveiled India’s largest Digital Out-of-Home (DOOH) display at SAS Tower in Hyderabad, setting a new benchmark for premium outdoor advertising in the country. The launch is part of the company’s broader national expansion, which already spans five cities and will extend to Gurugram by the end of 2026, with further expansion into new states planned for 2027. It reflects a growing shift toward technology-enabled, high-impact consumer engagement, as brands look beyond traditional media to connect with audiences in more dynamic and immersive ways.
 

Hyderabad just got India’s first 8K, largest anamorphic DOOH screen, built on Absen A25 LED panels for deep-perspective 3D without glasses. The company eyes Gurugram next
 

DOOH is emerging as one of the fastest-growing segments within the advertising ecosystem, driven by its ability to deliver data-driven, real-time, and visually striking brand experiences at scale. With this launch, Hyderabad joins a select group of global cities investing in next-generation digital infrastructure for advertising and public engagement.
 

Spanning 586.14 square meters of continuous L-shaped display area (roughly the size of eight pickleball courts, or two basketball courts), the installation at SAS iTower in Nanakramguda is India’s largest cinematic digital screen and Hyderabad’s first-ever 8K DOOH display. It is powered by advanced Absen A25 series LED panels and programmed for deep-perspective anamorphic content, creating hyper-realistic 3D visual effects, without the need for 3D glasses, that make objects appear to leap off the flat panels. The display has already become a landmark media wall in Hyderabad’s Financial District, drawing crowds and generating viral attention for its high-definition cinematic content and brand activations.
 

To put its scale in context: the average DOOH screen across India measures roughly 20ft x 10ft, and the largest screen in Hyderabad prior to this installation stood at 80ft x 10ft. The new display at SAS iTower significantly surpasses both benchmarks, positioning Hyderabad among a small set of Indian cities with large-format, 8K-capable cinematic DOOH infrastructure.
 

Screen and Technology Specifications

• Size: 586.14 sq. m of continuous L-shaped display area (~8 pickleball courts / 2 basketball courts)

• Resolution: Hyderabad’s first 8K DOOH display

• Technology: Absen A25 series LED panels

• Visual Effects: Deep-perspective anamorphic content enabling realistic 3D depth without glasses
  ​

“Outdoor advertising in India is at an inflection point. Brands don’t just want visibility anymore, they want screens that make people stop, look up, and remember what they saw. That’s the space Iconic by ONE VISION was built for,” said Abhinav Reddy, Founder, Iconic by ONE VISION. “We set out to build large-format, cinematic-grade DOOH infrastructure across India’s growing cities, and today we’re present in five: Bangalore, Bhopal, Jaipur, Thiruvananthapuram and Bhubaneswar. Hyderabad is our biggest canvas yet, but it’s far from the last. We’re entering Gurugram by the end of this year, with more states to follow in 2027. This is just the start of what we’re building.”
 

Strong Brand Traction from Day One

Since going live, Iconic by ONE VISION’s screens have already attracted major national brands, including Apple’s iPhone 17 launch campaign on the company’s Bhopal screen and Prestige Group’s apartment launch campaign in Bangalore. The Hyderabad installation is off to a strong start of its own: three campaigns already booked within its second week of operations, an early signal of demand for large-format, high-impact DOOH in the city. Across its network, Iconic by ONE VISION works with leading names in real estate, jewellery and hospitality, the categories most drawn to the format’s scale and visibility.
 

With premium ad slots filling up quickly, the company is inviting brands in real estate, jewellery, automotive and financial services to plan campaigns ahead of the festive season, as slots around Dussehra are expected to sell out.
 

A Growing National Footprint

The Hyderabad launch adds to Iconic by ONE VISION’s presence across six cities: Bangalore, Bhopal, Jaipur, Thiruvananthapuram, Bhubaneswar and Hyderabad. Its screen at DB Mall in Bhopal holds a similar distinction locally, as the largest anamorphic display in Madhya Pradesh. In its first year of operations, the company crossed Rs. 1 crore in overall business, a milestone Reddy credits to growing brand appetite for large-format, immersive advertising formats across India’s metro and emerging urban markets.
 

Key highlights of the launch include:

• A landmark for Hyderabad’s advertising ecosystem: the vision behind bringing India’s largest DOOH display to the city and its significance for local brands and businesses.

• A technological first: Hyderabad’s first 8K DOOH display, over 7x the size of the city’s previous largest screen.

• The future of outdoor advertising: how DOOH is transforming static formats into dynamic, data-driven, and immersive brand experiences.

• A premium channel for brand visibility: why digital outdoor media is becoming essential for brands seeking stronger recall and engagement.

• A national growth story: five cities, Rs. 1 crore in first-year business, and expansion into Gurugram and new states on the horizon.
  ​

A glimpse of the installation can be viewed here: Instagram Reel
 

About Iconic by ONE VISION

Founded by Abhinav Reddy in July 2024, Iconic by ONE VISION builds large-format, cinematic-grade digital out-of-home (DOOH) infrastructure, including some of India’s most technically advanced anamorphic 3D screens. The company operates across six cities, Bangalore, Bhopal, Jaipur, Thiruvananthapuram, Bhubaneswar and now Hyderabad, and has run campaigns for national brands including Apple and Prestige Group. In its first year of operations, Iconic by ONE VISION crossed Rs. 1 crore in business, and continues to expand nationally, with Gurugram set to go live by the end of 2026.

VinFast Auto India, a subsidiary of global electric vehicle manufacturer VinFast, has announced the inauguration of its first 3S dealership in Bihar, marking its 60th retail outlet in India. The milestone reflects the rapid pace of VinFast’s nationwide expansion across major metropolitan centres as well as emerging tier 2 and tier 3 markets, reinforcing the company’s long-term commitment to bringing premium electric mobility closer to Indian consumers.

Tapan Ghosh (right), CEO, VinFast India, and Harsh Raj, Dealer Principal, inaugurated VinFast Patliputra, the company’s first 3S dealership in Bihar and 60th in India

The new dealership, established by Patliputra Motors Private Limited under the leadership of Mr. Harsh Raj, is located on NH-30, Bypass Road, Paijawa, a major arterial corridor in Patna city, offering convenient access and strong visibility for customers across the region.

Developed in line with VinFast’s global retail standards, the 11,500 sq. ft. facility brings together vehicle sales, after-sales services, and customer support under one roof. At the heart of the dealership is a modern 3,000 sq. ft. showroom where customers can experience VinFast’s electric vehicle lineup firsthand, supported by dedicated sales and service teams. Designed as a one-stop destination, the facility caters to every stage of the ownership experience, from vehicle discovery and purchase to maintenance and after-sales care.

The inauguration of VinFast’s 60th dealership marks a major milestone in the company’s India journey, coming just one year after the opening of its first showroom in the country and underscoring both the pace of its growth and its long-term commitment to the market. The opening in Patna also brings VinFast to Bihar for the first time, extending its retail presence further into eastern India.

The newest showroom reflects VinFast’s strategy to expand beyond major metropolitan areas and tier 1 cities into tier 2 and tier 3 markets. Patna, a key gateway to Bihar and eastern India, represents this broader push to make VinFast vehicles and services accessible to customers in emerging markets across the country. The company remains on track to establish 75 dealerships across more than 60 cities by the end of 2026.

At the inauguration, Mr. Tapan Ghosh, CEO of VinFast India, said, “We are delighted to mark the milestone of 60 dealerships in India while establishing VinFast’s presence in Bihar for the first time. This marks an important step in our growth journey and opens up new opportunities in a promising market in eastern India. VinFast remains committed to building a strong retail and after-sales network and accelerating the adoption of green mobility across the country.”

Alongside the rapid expansion of its retail and after-sales network, VinFast continues to strengthen its comprehensive EV ecosystem through local manufacturing, charging infrastructure, strategic partnerships, and a circular battery value chain to support India’s transition to sustainable mobility. VinFast’s premium electric SUVs, the VF 6 and VF 7, have earned 5-star Bharat NCAP safety ratings and are backed by comprehensive ownership benefits, including roadside assistance, three years of complimentary maintenance, and warranty coverage of up to 10 years or 200,000 km, depending on the model.

Complementing the lineup is the VF MPV 7, a premium all-electric seven-seater offering an ARAI-certified driving range of 517 km and fast charging from 10% to 70% in approximately 30 minutes. Customers also benefit from the Value Assured Programme, which offers predefined buyback values after a specified ownership period, and complimentary charging across the V-Green network until March 31, 2029. VinFast also supports customers switching from internal combustion engine vehicles through its “Trade Gas for Electric” programme, further lowering the barriers to electric mobility in India./.

About VinFast

VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC, one of Vietnam’s largest conglomerates, is a pure-play electric vehicle (“EV”) manufacturer with the mission of making EVs accessible to everyone. VinFast’s product lineup today includes a wide range of electric SUVs, e-scooters, and e-buses.

VinFast is currently embarking on its next growth phase through rapid expansion of its distribution and dealership network globally and increasing its manufacturing capacities with a focus on key markets across North America, Europe, the Middle East and Asia.

Learn more at: vinfastauto.in

Galgotias University has entered into a strategic industry-academia collaboration with Accenture LearnVantage to launch a portfolio of industry-integrated undergraduate programs designed to equip students with the technology, business and professional skills needed to succeed in the age of AI. The collaboration brings together Galgotias University’s academic foundation and vibrant campus ecosystem with Accenture LearnVantage’s industry-led learning expertise to help bridge the gap between classroom learning and evolving workforce requirements.

Galgotias University has entered into a strategic industry-academia collaboration with Accenture LearnVantage to launch a portfolio of industry-integrated undergraduate programs

As organisations increasingly adopt artificial intelligence, cloud, data and digital technologies, employers are seeking graduates who can combine strong foundational knowledge with practical, industry-relevant capabilities. To address this need, the collaboration will introduce specialised BTech and BBA degrees and establish an Accenture Centre of Advanced Studies on campus to support these industry-integrated programs. The initiative is designed to provide students with greater exposure to emerging technologies, contemporary industry practices and experiential learning opportunities that enhance career readiness.

The program portfolio includes four BTech specialisations – Cloud and AI, Full Stack Development with AI, Data Science, AI and Machine Learning, and Design Engineering – and two BBA specialisations: AI-Integrated General Management and AI-Powered Sales and Marketing. Students will benefit from a structured blend of academic learning, industry-led content, hands-on projects, virtual labs, interactions with industry experts, assessments and certifications alongside the degree from Galgotias University on successful completion of the program. The curriculum is designed to help students connect classroom concepts with real-world applications while developing capabilities aligned to the needs of modern enterprises.

A key differentiator of the collaboration is its focus on developing industry-ready talent through a holistic learning experience. In addition to academic and technical learning, students will have access to career-readiness interventions, including professional skills development, workplace communication, industry mentoring, interview preparation and placement support. This integrated approach is intended to help students build the professional competencies, confidence and adaptability required to transition successfully from university to the workplace.

Dr. Dhruv Galgotia, CEO, Galgotias University, said, “The future belongs to students who can adapt, innovate and apply knowledge in real-world contexts. Our collaboration with Accenture LearnVantage represents an important step in reimagining undergraduate education by integrating academic rigor with industry relevance. Through these future-ready programs, students will gain access to contemporary learning experiences, emerging technologies and professional development opportunities that will help them build successful and meaningful careers.”

Anurag Bansal, Managing Director, Accenture LearnVantage, Asia Oceania, said, “AI is transforming every industry, increasing the demand for graduates who combine domain expertise with AI fluency. Through these newly launched academic programs, we are bringing industry-relevant learning into engineering and management education, helping bridge the gap between classroom learning and the evolving needs of employers. By combining technical, business and professional skills with industry perspectives, we aim to prepare students to apply their learning and create value in the workplace from day one.”

For more information on program structure, eligibility and admissions, visit the program website.

Bengaluru-based BlueRose Technologies Pvt. Ltd. today unveiled “Diamond,” a next-generation, patent-pending Secure Delivery and Custody System engineered to protect the world’s most sensitive physical information and assets in transit. Named for the hardest and most precious of materials, Diamond is built on an uncompromising promise: from the moment physical materials are sealed inside until the instant they are lawfully accessed, no unauthorized person can breach them, and any attempt to interfere is detected instantly and proven beyond doubt.
 

Vineet Jain, CEO, BlueRose Technologies
 

“Every breach in physical custody shares the same root cause—somewhere along the chain, someone gained unauthorized access without immediate detection,” said Vineet Jain, CEO of BlueRose Technologies. “Diamond makes undetected intrusion impossible. It doesn’t just lock high-stakes consignments away; it actively stands guard, enforces multi-factor custody protocols, and reports anomalies in real time. That is the level of assurance secure physical logistics has always required.”

The Core Problem: The Silent Threat in Physical Transport

For governments, legal institutions, financial organizations, and regulatory bodies, transporting confidential paper documents and high-value materials remains a critical vulnerability. Traditional chain-of-custody protocols rely heavily on manual processes, padlocks, paper trails, and basic physical seals – leaving a dangerous blind spot where quiet, undetected access or copying can occur during transit. Diamond replaces these passive security measures with an intelligent, active ecosystem that automatically enforces strict rules of custody.

How Diamond Guarantees Secure Physical Delivery

• Geo-Fenced Locking: Each Diamond unit is programmed with the exact geographic coordinates where it is permitted to unlock. Transported anywhere else, the unit remains immutably sealed, ensuring contents are released exclusively within authorized target locations.

• Time-Locked Custody: Every unit operates on a precise temporal window. Materials cannot be accessed before the scheduled time, eliminating early-access exposure, and automated tracking flags any failure to open on schedule.

• Dual-Control Access Control: Unlocking a Diamond container requires two authorized officials acting in tandem, each utilizing cryptographic credentials linked to their personal registered devices. This multi-factor principle eliminates single-point insider threats.

• Continuous Fleet & Journey Monitoring: From dispatch to final arrival, each unit streams status updates to confirm its location, structural integrity, and route alignment. Every step of the journey is logged for complete end-to-end traceability.

• Tamper-Proof Hardware Architecture: Should an intruder attempt to force, breach, or interfere with a unit, Diamond permanently records the event in its onboard memory and triggers an immediate alert—even if power or communications are disrupted. When the container arrives, stakeholders know with complete legal certainty whether the seal held unbroken.

Powered by Advanced Security Technologies

Diamond brings together an enterprise-grade convergence of hardware, software, satellite positioning, real-time fleet telematics, and tamper-evident sensor systems into a single, field-ready platform.

Built with a multi-layered defense architecture, defeating any single safeguard leaves an intruder facing additional security controls and ensures a permanent digital audit trail. The innovations underlying Diamond rely on patent-pending technology, establishing a new standard for physical information security and verifiable custody.

Universal Applications Across High-Stakes Industries

While designed to safeguard the transport of confidential paper records, Diamond’s architecture is purpose-built for any scenario where chain of custody, exact timing, and absolute trust are non-negotiable:

• Education & Academics: Examination materials, standardized test papers, and confidential university certification evaluations.

• Legal & Financial: Classified court filings, sensitive merger-and-acquisition documentation, and confidential contracts.

• Government & Defence: Classified communications, sensitive policy documents, and secure physical keys/credentials.

• High-Value Assets: Regulated materials, high-worth commodities, and sensitive physical media.
   

Wherever institutions need to answer “Who opened this, where, and when—and can it be proven?” Diamond provides an undeniable answer.
 

Availability

Diamond is available now for enterprise, institutional, and government partners. To arrange a briefing or a live demonstration, contact BlueRose Technologies via the details below.
 

BlueRose Technologies Pvt. Ltd.: Ria Jain | email: ria.jain@bluerose-tech.com | Phone: +91 6364 247273
 

“The search box is no longer just a container for simple text; it has completely transformed into an intelligent, multimodal, and conversational partner. We are moving from a world of simple keyword queries to a world of rich, conversational intent, where users leverage Google Search as a true partner in discovery and decision making,” said Siddharth Shekhar, Director – Govt. & PSUs, BFSI, Fintech, Education & Auto, Google, at the 20th edition of India’s premier marketing conference, Marketing Conclave (MarCon), organised by the Internet and Mobile Association of India (IAMAI) and powered by Google.

Distinguished industry representatives at the 20th edition of India’s premier marketing conference, Marketing Conclave (MarCon), organised by the IAMAI, powered by Google, in Mumbai

“In the emerging agentic era, the marketing opportunity shifts from search visibility to providing the precise answers and context that enable AI agents to act on a consumer’s behalf—always with explicit permission. We are working with the industry to lay the foundation of agentic commerce with open standards like the Universal Commerce Protocol to help brands thrive and build deeper, more valuable customer relationships. As we see, agentic capabilities are redefining how people search, discover, and shop,” he added.

AI has become the talking point for the entertainment industry. At a session on ‘The Producer’s Paybook: TV, OTT and What Comes Next’, Goldie Behl, Filmmaker & Founder, Rose Audio Visuals, said, “AI is a tool that will enhance creativity. Ultimately, it will be human intelligence and AI working together. Human intelligence will always be driving storytelling.” Behl further added that AI should be viewed as a creative tool rather than a replacement for writers, while stressing the need for regulations around how AI learns from existing content and intellectual property rights.

Behl noted that OTT has undergone its own evolution, with the next wave of opportunities coming from brand-backed storytelling. “But, creators must understand and authentically communicate a brand’s ethos,” he added.

The second day of the conference saw participation from notable industry experts, including Prashant Gutch, Head, Search & Shopping, Ads Marketing, Google; Poorva Bhatikar, Industry Head – Mobility, Google; Archit Goyal, Search & Performance Specialist, Google; Aviral Chandra, President Marketing, Shriram General Insurance; Pankaj Sharma, Chief Executive Officer & Director, MGID; Arpit Mankar, Senior Vice President – Head – NonBollywood, Shemaroo Entertainment; Somnath Mukherjee, Head of Programmatic and Performance Marketing, Reliance Retail, and Vinay Bhartia, Director – MEA & West Asia, Semrush, who shared insights on the evolving digital marketing landscape. MarCon featured an expo with participation from more than 30 leading marketing and technology companies. Over two days, the conference witnessed a footfall of more than 2,000. 

Among the partners of Marketing Conclave 2026 are Affinity Global Advertising, Consumr.ai, Connect Network, DoubleTick, Google, Helo.ai, mFilterIt, PubLive, Vonage, BC Web Wise, LS Digital, Truecaller, Semrush (An Adobe Company), ORIGIN8, Exotel, Shemaroo and many more.

About Internet and Mobile Association of India  
The Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body with more than 800 members, including Indian and multinational corporations, as well as start-ups. IAMAI has been instrumental in shaping India’s digital economy. IAMAI advocates free and fair competition, and progressive and enabling laws for businesses as well as for consumers. The overarching objective of IAMAI is to ensure the progress of the internet and the digital economy. Its major areas of activities are public policy and advocacy, business to business conferences, research, promotion of start-ups and promotion of consumer trust and safety. 

Kauvery Hospital and Chennai International Airport jointly inaugurated the HeartSafe Initiative, with the installation of 13 Automated External Defibrillators (AEDs) across the airport to strengthen its ability to respond swiftly to sudden cardiac emergencies. An AED is a portable, easy-to-use device that analyses the heart’s rhythm and, when necessary, delivers a controlled electric shock to restore a normal heartbeat.

Kauvery Hospital and Chennai Airport inaugurated the HeartSafe Initiative by commissioning 13 AEDs (Automated External Defibrillators) at the airport

The initiative was inaugurated in the presence of Mr. Raja Kishore, Director, Chennai International Airport, and Dr Manivannan Selvaraj – Founder and Managing Director Kauvery Group of Hospitals, along with senior officials from the airport and Kauvery Hospital.

Kauvery Hospital has been operating 24×7 emergency medical services at Chennai International Airport through four clinics strategically located at T1 Arrival, T2 Departure, T2 Security Hold Area (SHA), and T4 Arrival. The service is staffed by a dedicated team of 49 healthcare professionals, including emergency physicians, nurses, paramedics and support staff, who provide prompt medical assessment, stabilisation and emergency care to passengers, airport personnel, airline crew and visitors. The clinics are further supported by two fully equipped ambulances stationed at the airside and cityside, ensuring rapid emergency response and timely patient transfer when required.

Each clinic manages approximately 80-100 patients a month, bringing the total to an estimated 320-400 patients across all four clinics. These include medical emergencies, onboard in-flight emergencies, walk-in consultations, and patients requiring stabilisation and transfer to higher centres. On average, 5-10 of these patients present with cardiac-related conditions, most commonly chest pain, palpitations and high blood pressure, underscoring the critical need for rapid cardiac response capabilities within the airport environment.

The addition of AEDs further strengthens this comprehensive emergency care ecosystem, ensuring that life-saving intervention is available during the critical first few minutes of a sudden cardiac arrest. 

Speaking on the occasion, Mr. Raja Kishore, Director, Chennai International Airport, said: “Chennai International Airport is committed to providing a safe and secure environment for every passenger, visitor and employee. The installation of the Automated External Defibrillator is an important step towards strengthening our emergency medical preparedness. We appreciate Kauvery Hospital for its continued partnership through the 24×7 airport medical clinics and for extending its expertise to enhance our capability to respond swiftly during medical emergencies. Together, we are creating an airport ecosystem where timely intervention can help save lives.” 

Speaking about the initiative, Dr. Manivannan Selvaraj, Founder and Managing Director, Kauvery Group of Hospitals, said, “In a sudden cardiac arrest, every minute without treatment reduces the chance of survival. When high-quality cardiopulmonary resuscitation (CPR) is started immediately and an AED is used within the first few minutes, survival rates improve significantly. Through the HeartSafe Initiative, we have installed 13 AEDs to enable faster life-saving intervention. 

However, emergency preparedness is about more than just installing AEDs. It requires the right people, the right training and the right systems. At Chennai International Airport, Kauvery Hospital’s 24×7 emergency clinics are staffed by experienced emergency physicians, skilled nurses and trained paramedics, supported by advanced medical equipment. The addition of AEDs further strengthens our emergency response capability, helping create a safer environment where passengers, visitors and airport personnel can be assured of rapid, life-saving care when every second matters.” 

The installation of the AED reflects the shared commitment of Chennai International Airport and Kauvery Hospital to creating a safer environment for millions of passengers, employees and visitors who pass through the airport each year. Beyond providing immediate access to advanced emergency equipment, the initiative also underscores the importance of increasing public awareness about recognising cardiac arrest, performing CPR and using an AED until professional medical help arrives. 

Acclaimed Film Producer, Cultural Diplomat and Indian Army Veteran Captain Rahul Bali delivered a powerful keynote address at the prestigious 2nd National CEO Conclave 2026 held in Bhubaneswar, where he outlined a transformative vision for positioning Odisha as a leading global destination for tourism, culture, film production and the creative economy.
 

Captain Rahul Bali & Dr. Madan Mohan Sethi
 

The conclave organised by Interview Times, brought together dignitaries like Honourable Member of Parliament Shri R.N. Behera, CEO of Startup Odisha Sh. S.R. Pradhan IAS, Consul General of India in Auckland Dr. Madan Mohan Sethi, Padma Shri Dr. Ashok Mahapatra, CEO of TPCODL Sh. Gajanan S. Kale and Chairman Kiri Industries Sh. Manish Kiri as well as distinguished policymakers, industry leaders, entrepreneurs, diplomats, academicians and business executives from across India to deliberate on Odisha’s growth trajectory and its vision for becoming a developed and globally competitive state.
 

Addressing the gathering, Captain Rahul Bali presented his keynote titled “Celebrating Odisha – Building a Global Destination Through Culture, Art & Tourism”, highlighting how Odisha’s extraordinary cultural heritage, spiritual traditions, artistic excellence, natural beauty and tourism assets can be strategically leveraged to drive economic growth, investment and international visibility.
 

Captain Bali commended the Government of Odisha under the leadership of Hon’ble Chief Minister Shri Mohan Charan Majhi for its commitment towards accelerating economic development, infrastructure creation, tourism promotion and investment attraction.
 

He also lauded the efforts of Dr. Dibyajit Sahu in making the National CEO Conclave Odisha a distinguished platform for showcasing Odisha’s potential to national and global audiences.
 

“The National CEO Conclave is a visionary initiative that brings together government, industry and thought leaders to collectively shape the future of Odisha. Such platforms play a vital role in showcasing the state’s immense potential and positioning Odisha as a destination for investment, innovation, tourism and cultural excellence,” said Captain Rahul Bali.
 

During his keynote address, Captain Bali emphasized that Odisha possesses all the ingredients required to emerge as one of Asia’s most compelling tourism destinations. He said, “Odisha is one of India’s greatest untold stories. The state already possesses world-class heritage, spirituality, culture, art, nature and authentic experiences. The opportunity lies in creating greater visibility, stronger storytelling and impactful global positioning.”
 

Drawing on his international experience in filmmaking and destination promotion, Captain Rahul Bali highlighted how cinema has become one of the world’s most effective tools for tourism marketing. Citing global examples and his landmark Indo-Vietnam feature film Love in Vietnam, he explained how films, festivals and the creative economy—including media, arts and cultural experiences—can boost tourism, attract investment, generate employment and strengthen a destination’s global brand. “Culture is no longer merely a heritage asset to be preserved. It is economic capital that can create jobs, generate tourism revenues, attract investment and build a strong global identity.”
 

Captain Rahul Bali further advocated the need to position Odisha as a preferred destination for domestic and international film productions by promoting filmmaker-friendly policies, streamlined permissions and stronger engagement with the global film industry.
 

He proposed a long-term vision that includes a Global Film Odisha Mission, an internationally recognized Odisha International Film Festival, enhanced destination branding initiatives under an Experience Odisha Campaign and a greater integration of culture, tourism and creative industries into the state’s economic development strategy.
 

His keynote received an enthusiastic response from visionary business leaders, policymakers and delegates who appreciated the practical roadmap presented by him for leveraging Odisha’s cultural and tourism strengths as engines of economic transformation around the core theme of “Viksit Odisha 2030“ and nation-building.
 

Meeting with Chief Secretary of Odisha

Following his keynote address, Captain Rahul Bali held a meaningful interaction with the Chief Secretary of Odisha, Ms. Anu Garg, IAS, in the presence of the Honourable Consul General of India in Auckland, New Zealand, Dr. Madan Mohan Sethi.
 

During the interaction, Captain Rahul Bali shared his vision of positioning Odisha as a premier destination for domestic and international film productions, highlighting the role of cinema in promoting tourism and destination branding. He discussed showcasing Odisha’s rich heritage, culture and natural beauty through films and expressed his interest in exploring the state as a location for one of his forthcoming film projects in collaboration with the film industry.
 

Ms. Anu Garg appreciated the potential of film-led destination promotion and welcomed the exchange of ideas on how the creative industries can contribute to tourism development, investment attraction and economic growth. The discussion reflected a shared interest in exploring opportunities that could further strengthen Odisha’s positioning as an attractive destination for filmmaking, tourism and cultural engagement.
 

The presence of Dr. Madan Mohan Sethi, Honourable Consul General of India in Auckland, added an international perspective to the discussions and underscored the growing importance of cultural diplomacy, tourism promotion and creative collaborations in strengthening India’s global outreach.
 

A Vision for Odisha’s Global Future

Concluding his address, Captain Rahul Bali expressed confidence that Odisha is uniquely positioned to emerge as one of India’s leading destinations for tourism, culture, film production and investment.
 

“Tourism is not built by monuments alone. It is built through stories, experiences, festivals, films and emotional connections. Odisha has all the ingredients necessary to become a globally admired destination. With visionary leadership, strategic collaboration and effective storytelling, the state can create a powerful model of sustainable and inclusive growth,” said Bali.
 

The keynote and subsequent discussions reinforced the growing recognition of culture, tourism and creative industries as important pillars of economic development and highlighted the significant opportunities that lie ahead for Odisha in the years to come.
 

About Captain Rahul Bali

Captain Rahul Bali is an Indian Army Veteran, Film Producer, Entrepreneur, Festival Curator and Cultural Diplomat. He is the Producer of Love in Vietnam and the upcoming international feature film SILAA, and has played a significant role in strengthening cultural, tourism and economic ties between India and several countries through cinema, festivals and international collaborations.

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