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From Pitru Paksha to Navratri 2026: What Astrology Says

The festive season in India is often marked by a shift in mood – from a period of remembrance and reflection to one of celebration, devotion and new beginnings. In 2026, this transition will once again be seen as Pitru Paksha gives way to Sharad Navratri, bringing two spiritually significant periods close together.

 

From Pitru Paksha to Navratri 2026: What Astrology Says

 

According to the Hindu calendar, Pitru Paksha 2026 will begin on September 26 and conclude with Sarva Pitru Amavasya on October 10, while Sharad Navratri will begin on October 11 and continue through October 19, followed by Vijayadashami (Dussehra) on October 20.

 

For many Vedic astrology followers, the transition between these periods is more than a change in the festival calendar. It represents a movement from remembrance and ancestral observances towards devotion, Shakti and renewal.

 

Pitru Paksha: A Period for Remembrance and Reflection

Pitru Paksha is traditionally associated with remembering and paying respects to departed ancestors. Families perform rituals such as Shraddha and Tarpan during this period as a way of expressing gratitude and honouring their lineage.

 

From an astrological perspective, this period is often viewed as a time for introspection. Astrologers may encourage people to slow down, reflect on family traditions and focus on completing ancestral rituals with sincerity rather than treating the period simply as another part of the festive calendar.

 

The 2026 Pitru Paksha period will culminate on October 10 with Sarva Pitru Amavasya, which is considered an important day for ancestral observances.

 

Pitru Paksha is traditionally seen as a period of remembrance and gratitude. It gives people an opportunity to pause, reconnect with their roots and approach spiritual practices with greater mindfulness,” explains expert astrologers at Neo Astro.

 

The Transition from Pitru Paksha to Navratri

The end of Pitru Paksha is followed closely by the beginning of Sharad Navratri. In 2026, Navratri begins on October 11, immediately following Sarva Pitru Amavasya.

 

This close transition has particular significance within Hindu spiritual traditions. While Pitru Paksha is associated with ancestors and remembrance, Navratri is dedicated to the nine forms of Goddess Durga and is traditionally observed through prayer, fasting, meditation and other forms of devotion.

 

Astrologers often describe this as a natural shift in spiritual focus – from looking towards one’s lineage and past to seeking strength, clarity and renewal for the period ahead.

 

For devotees, Navratri can therefore become a time to establish new intentions, strengthen spiritual discipline and reflect on personal goals.

 

What Makes Sharad Navratri Astrologically Significant?

Sharad Navratri is regarded as one of the most important Navratri celebrations of the year. Each of its nine days is traditionally dedicated to a different form of Goddess Durga, with devotees following different forms of worship and observance.

 

From an astrological viewpoint, the festival is often associated with qualities such as inner strength, discipline, courage and transformation. The nine-day period also provides an opportunity for people to adopt a more consistent spiritual routine.

 

Neo Astro astrologers suggest that people who observe Navratri can use the period for practices that encourage reflection and discipline, whether through meditation, mantra chanting, prayer, or simply setting aside dedicated time for spiritual activities.

 

Why the Period Can Be a Time for Spiritual Reset

The transition from Pitru Paksha to Navratri also reflects a broader rhythm found in Indian spiritual traditions: first looking inward, then moving forward.

 

Pitru Paksha encourages remembrance of one’s roots and ancestors, while Navratri shifts the focus towards Shakti, devotion and renewal. For many people, the period can serve as a natural opportunity to reassess personal priorities before entering the festive season.

 

Astrologers also point out that spiritual practices need not be complicated. Maintaining a regular prayer routine, chanting a suitable mantra, observing a fast according to one’s personal and family traditions, or simply spending a few quiet minutes in reflection can become part of a meaningful routine.

 

Personalized Astrology Can Add Another Layer

While festival traditions provide a common spiritual framework, Vedic astrology also places importance on an individual’s birth chart. Two people may observe the same festival but have very different planetary placements, Dashas and astrological circumstances.

 

This is where personalized astrological guidance can offer a different perspective. Rather than relying only on generalized zodiac predictions, an astrologer can study an individual’s Kundli and provide guidance based on their specific planetary positions and life circumstances.

 

Neo Astro astrology app offers free consultations with experienced astrologers and follows this personalized approach. The platform combines Vedic astrology with modern digital access, allowing users to seek guidance based on their birth details, Kundli and individual concerns.

 

A Season of Reflection, Devotion and New Beginnings

The period from Pitru Paksha to Navratri is an important transition in the Hindu calendar. In 2026, the two observances will follow one another closely, with Pitru Paksha ending on October 10 and Sharad Navratri beginning on October 11.

 

For astrologers and devotees alike, this period offers an opportunity to pause, reflect on one’s roots and then move towards a new phase with renewed intention.

 

As families prepare for Navratri celebrations after the period of Pitru Paksha, the focus gradually shifts from remembrance to devotion and from reflection to renewal. For those who follow Vedic astrology, it can also be an appropriate time to understand one’s individual birth chart and seek guidance that is relevant to their personal spiritual journey.

 

Neo Astro aims to make such astrological guidance more accessible by connecting users with experienced astrologers and personalized Vedic astrology services, helping them approach important periods of the year with greater awareness and clarity.

A New Hope for Knee Osteoarthritis – India's Approved Stem Cell Therapy Enters Clinical Practice First Time in Tamil Nadu at Dr. Kamakshi Memorial Hospitals

Knee osteoarthritis (OA) is a common cause of pain, stiffness, reduced mobility and loss of function. While conventional treatments such as medication, physiotherapy, lifestyle modification and injections can provide relief, many patients with mild to moderate knee OA continue to face progressive joint damage.
 

For advanced osteoarthritis, knee replacement remains an established and effective treatment. However, for patients with mild to moderate disease, the priority can be to preserve the natural knee and delay or avoid surgery wherever clinically appropriate.
 

Dr. Deepak Kumar K S, MBBS, MS (Orthopedics), MCH (Ortho), Chief Consultant – Orthopedic surgeon, Knee Replacement and Mako Stryker Expert

 

At Kamakshi Memorial Hospitals, Dr. Deepak Kumar KS, Orthopedic Surgeon, Knee Replacement and Mako Stryker Expert, follows a knee-preservation-first approach. He evaluates every patient carefully and explores appropriate treatment options aimed at preserving the natural knee before considering replacement surgery.
 

“As knee replacement specialists, we should not look at replacement as the first and only solution. Wherever clinically appropriate, I believe in exploring every possible avenue to preserve the patient’s natural knee. We are constantly looking at newer, scientifically supported treatment options that can potentially help patients maintain their joint and quality of life,” Dr. Deepak.
 

In this pursuit of knee preservation, Dr. Deepak collaborated with Dr. Sathish Kumar Thangamani, MS (Ortho), D. Ortho., Dip (ABRM), Fellowship in Stem cell and Regenerative Medicine who is a Senior Assistant Professor @ Stanley Medical College and consultant at Dr. Kamakshi Memorial Hospitals to administer an innovative allogeneic bone marrow-derived mesenchymal stem cell therapy for carefully selected patients with knee osteoarthritis.
 

With approval from the Drugs Controller General of India (DCGI), the availability of this regulated stem cell therapy represents an important development in regenerative medicine and expands treatment possibilities between conservative care and surgical intervention.
 

The therapy, manufactured by Stempeutics Research and made available by Cipla, is designed to leverage the anti-inflammatory, immunomodulatory and cartilage-protective potential of mesenchymal stem cells.
 

Dr. Sathish says, “The collaboration marks an important step in translating advances in regenerative medicine into clinical practice. We hope this approach will ultimately benefit many patients with knee osteoarthritis.”
 

For patients with Grade II and III knee osteoarthritis, the availability of an approved regenerative therapy provides another potential option within the continuum of care. Individual treatment decisions, however, need to be based on the patient’s condition, disease severity and clinical assessment.
 

As knee osteoarthritis management evolves, the goal remains to provide patients with the right treatment at the right stage—while preserving the natural knee whenever clinically possible and using knee replacement when it is truly required.
 

To know more about the hospital please visit www.drkmh.com.

WazirX Brings Back Gangs of Wasseypur's Ramadhir Singh to Take on Tip-driven Crypto Trading

WazirX has turned to the world of director Anurag Kashyap’s iconic two-part film, Gangs of Wasseypur for its latest campaign. It has brought back Tigmanshu Dhulia as the formidable Ramadhir Singh – this time recast as ‘Bauji’, a figure of hard-earned trading wisdom. The 79-second film uses the visual language and father-son dynamic associated with the cult movie to address a distinctly contemporary problem – Indian crypto traders acting on unverified recommendations circulated through online tip groups. His message is: the person taking the trade bears the risk and must therefore do the thinking.

 

Snapshot of the campaign


Set inside spaces reminiscent of the film’s Wasseypur universe, the ad follows Bauji’s interaction with his seemingly inept son, who appears convinced that the people sharing tips online must know how to make money. Bauji promptly dismantles that assumption, pointing out that tip providers can earn regardless of whether the trader makes a profit or suffers a loss. The campaign uses humour to highlight a familiar pattern across online trading communities, where confident calls, promised returns and urgent buy-or-sell recommendations can encourage users to enter highly leveraged positions without adequately understanding the market. 
 

The video posted originally by Tigmanshu Dhulia has garnered over 1.6M views. The build up began with Dhulia posting about the return of his iconic character, and Anurag Kashyap chiming in about the ‘return of Ramadhir Singh’ before official announcements had begun. Speculations were rife on X with many users hoping for and anticipating a reboot of the movie or the characters in some form. The video also brings back the famous ‘Tumse na ho payega’ dialogue challenging the viewer – Kya tum se ho payega?, to rise above the temptation of trying to make a quick buck by succumbing to tips.


How the internet reacted: The ad reveal itself has garnered overwhelmingly positive response from netizens who have applauded the creativity of weaving the father-son verbal discourse into lessons about common mistakes made by crypto traders. 

WazirX has chosen an instantly recognisable piece of Indian popular culture to share the message. Ramadhir Singh’s impatience with his son becomes a metaphor for the frustration of watching traders repeatedly outsource their judgment to faceless tip groups.

In fast-moving markets, especially futures, blindly following anonymous tips can be disastrous. Through this campaign, we wanted to communicate a serious message in a culturally familiar and entertaining way: traders must build their own understanding before taking a position. With transparent pricing, intuitive trading tools, and WazirX AI supporting market research, our goal is to equip users to make more informed decisions,” said WazirX founder, Nischal Shetty.

By pairing a cult Bollywood character with India’s growing interest in crypto futures, the campaign seeks to make a risk-awareness message entertaining without diluting its seriousness. The creative also taps into the meme-like afterlife of Gangs of Wasseypur, whose characters and dialogues continue to remain part of online conversations more than a decade after the film’s release.


WazirX Futures was launched this May, with a maker fee of 0.02% and a taker fee of 0.04%. Among Indian crypto exchanges, this is the lowest fee, with no volume threshold required to access it. WazirX has also made available WazirX AI, an intelligent trading assistant designed to help users research crypto markets, understand their portfolios and act on trading opportunities in real time without moving between charts, news feeds, signal groups and trading screens. These create a favourable environment for crypto trading in the Indian market, making it easier for traders to do their own research instead of relying on unverified sources. 


About WazirX

WazirX is a leading Indian cryptocurrency exchange established in 2018, offering INR-based access to crypto through spot and perpetual futures markets. Users can buy and sell crypto in spot markets and trade INR-settled perpetual futures with features such as leverage, stop-loss and take-profit orders. WazirX has partnered with BitGo and integrated Fireblocks’ technology to strengthen digital asset security. WazirX supports INR deposits and withdrawals through verified bank accounts and is available on web, Android and iOS. The platform is registered as a Reporting Entity with the Financial Intelligence Unit, India (FIU-IND) and follows KYC and AML processes.
 

For more information about WazirX, please visit: wazirx.com

Investigation Across 21 Poultry Units in Four States Documents Widespread Animal Welfare, Hygiene and Biosecurity Concerns

Sentient today released the findings of an investigation into 21 layer-hen poultry units across Haryana, Punjab, Madhya Pradesh and Tamil Nadu, documenting widespread animal welfare, hygiene, waste-management and biosecurity concerns across the facilities investigated.

 

Chickens being kept under harsh conditions at the poultry farms


The investigation examined private poultry operations using battery-cage systems, with facilities ranging in estimated capacity from approximately 3,000 to 200,000 hens. The investigation found recurring concerns across multiple locations, suggesting that poor welfare and management practices were not isolated incidents but part of routine operating conditions.


Investigators documented severe overcrowding and fighting among hens, with widespread injuries observed across the facilities. Nearly all observed hens reportedly had injuries around the neck, apparently caused by repeated contact with metal cage bars. Wing injuries, broken legs, bleeding, skin conditions and severe physical weakness were also observed. Some hens were reportedly unable to stand.


Debeaking was identified as a routine practice across the facilities visited. Caretakers reported that hens underwent the procedure, while investigators documented visible injuries and blood loss associated with debeaking. In one facility, a worker was observed performing the procedure and invited the investigator to participate.


The investigation also documented signs of significant distress among the birds. Hens displayed continuous loud vocalisation and pronounced fear responses when people approached. Competition and aggression over limited cage space were observed, with weaker birds reportedly being attacked and, in some cases, killed. Investigators also documented instances of birds being handled roughly by workers, including chicks being thrown and vigorously handled following debeaking.


Hygiene and waste-management practices raised further concerns. Manure was observed accumulating beneath cages, sometimes reportedly remaining in place throughout a production batch. Strong foul odours resembling ammonia, rodents, cockroaches, stagnant water and mosquito larvae were observed at various facilities. Feed in some units showed visible signs consistent with fungal growth or possible contamination.


Waste-management systems varied across facilities. In several locations, manure and wastewater were poorly managed, with waste entering or clogging drains and contributing to stagnant or overflowing wastewater. Large quantities of waste were also observed accumulating in piles at some facilities. Carcass-disposal practices included burial in pits, burning and incineration; in one case, investigators documented a disposal site near a highway where carcasses were reportedly dumped without burial or incineration.


The investigation further found limited implementation of employee and visitor biosecurity measures. Investigators observed apparent biosecurity protocols at only one facility, while masks and other personal protective equipment were not provided or used at the remaining facilities. Flies, rodents, cockroaches and stagnant water were observed across the facilities, raising concerns about vector control and hygiene.


Investigators also observed children working at poultry facilities, including collecting eggs and cleaning premises. Neither adult workers nor children observed during the visits were equipped with masks or other personal protective equipment.


The investigation identified regulatory and compliance concerns in parts of the sector. In Madhya Pradesh, none of the seven facilities investigated reportedly possessed Consent to Establish or Consent to Operate from the Madhya Pradesh Pollution Control Board. The investigation also noted that complaints concerning some facilities had reportedly been submitted in 2024, citing alleged violations of applicable siting criteria and the absence of required consents. The 2026 visits indicated limited visible enforcement action beyond issuing a general public notice.


Key Observations

  • 21 poultry units investigated across Haryana, Punjab, Madhya Pradesh and Tamil Nadu.

  • Facilities had estimated capacities ranging from approximately 3,000 to 200,000 layer hens.

  • All facilities investigated used battery-cage housing systems.

  • Severe overcrowding and fighting among hens were observed.

  • Widespread injuries included neck and wing injuries, broken legs, bleeding, skin conditions and severe physical weakness.

  • Debeaking was reported as a routine practice across the facilities visited, with injuries and blood loss documented.

  • Dead hens were observed both inside and outside cages, while staff at some facilities reported approximately 5–10 deaths per shed; actual mortality rates could not be independently verified.

  • Poor hygiene was documented, including manure accumulation, strong ammonia-like odours, stagnant water, rodents, cockroaches and mosquito larvae.

  • Waste and wastewater were poorly managed at several facilities, including drain blockages, stagnant or overflowing wastewater, and accumulated manure.

  • Limited employee biosecurity: apparent biosecurity measures were observed at only one facility.

  • Masks and other personal protective equipment were generally not provided or used.

  • Children were observed working at poultry facilities, including collecting eggs and cleaning premises.

  • Some facilities were located approximately 10–400 metres from residential areas.

  • All facilities were reportedly located near a national highway.

  • In Madhya Pradesh, none of the seven facilities investigated reportedly possessed Consent to Establish or Consent to Operate from the MPPCB.

  • Similar husbandry and management practices appeared routine and normalised rather than isolated, according to investigator observations.

  • The findings point to the need for stronger monitoring, enforcement, animal-welfare oversight, biosecurity and responsible waste management across poultry operations.


The consistency of what our investigators documented across 21 facilities is deeply concerning. Practices such as severe overcrowding, routine debeaking, untreated injuries, poor waste management and weak biosecurity should not be accepted as business as usual. The findings point to a systemic gap between the standards that are expected and the conditions animals and workers may actually experience on the ground. Stronger enforcement, regular inspections and meaningful accountability are urgently needed to ensure that poultry production does not come at the cost of animal welfare, hygiene or public health,” said Abhishek Pandey, CEO, Sentient.


Following the investigation, Sentient calls for stronger implementation and monitoring of existing animal welfare, environmental, public health and poultry-sector regulations. The organisation also urges regular inspections of poultry facilities, improved biosecurity and veterinary support, responsible carcass and waste disposal, better protection for workers, and greater accountability for practices that compromise animal welfare and hygiene.


Sentient further recommends continued investigation of poultry facilities and hatcheries, particularly in Madhya Pradesh, to better document practices involving debeaking and the reported sourcing and handling of chicks.


Investigation videos
YouTube Video

 

About Sentient
Sentient is an organisation working to document and expose animal welfare concerns through evidence-based investigations, research and public awareness initiatives. By bringing credible documentation to light, the organisation seeks to strengthen accountability and encourage meaningful improvements in animal welfare standards across sectors.

Beyond the Landmarks: Discover Hong Kong Like a Local in Old Town Central

Hong Kong

Beyond Hong Kong’s mega events and world-famous attractions, the Hong Kong Tourism Board (HKTB) invites Indian visitors to discover the city like a local through its diverse neighbourhoods. Old Town Central, one of HKTB’s signature neighbourhood experiences, brings Hong Kong’s identity to life through an eclectic mix of East and West, past and present, where historic temples and traditional local businesses sit alongside vibrant street art, contemporary cultural landmarks and award-winning restaurants.

 

From heritage and art to local flavours and exclusive drinks, explore the neighbourhood from day to night along the iconic Central-Mid-Levels Escalator

 

Anchored by the world’s longest outdoor covered escalator, the Central-Mid-Levels Escalator, Old Town Central invites visitors to experience the vibrant area from day to night. Four newly curated thematic experiences reveal its culture, heritage, art and food, while an interactive AR guide and authentic local voices offer deeper insight into the people and stories behind the neighbourhood. Limited-time keepsakes and themed drinks add even more ways to experience — and remember — Central like a local. 

 

Uncovering Central’s Heartbeat: Themed Experiences and Authentic Local Voices Along the Central-Mid-Levels Escalator

More than a way to move through Central, the iconic Central-Mid-Levels Escalator becomes the backbone for exploring the neighbourhood’s rich culture, history and community. Designed to bridge the distance between travellers and local residents, the experience encourages visitors to venture beyond the main thoroughfares and immerse themselves in the neighbourhood through four themed experiences highlighting handpicked community gems:

 

  • Old Town Signatures encompasses some of the quintessential experiences that make Central unmistakably Hong Kong. Visitors can explore traditional wet markets and historic temples, stop by one of the city’s last artisanal soy sauce makers at Kowloon Soy Co. Ltd, experience the bustle of an authentic dai pai dong, or browse the open-air stalls of Upper Lascar Row. Together, these local institutions offer a snapshot of the traditions, flavours and everyday experiences that have shaped the neighbourhood.

  • Old Town Legacy brings Central’s layered history to life, making it an ideal introduction for families and first-time visitors. From the distinctive granite steps of Pottinger Street and the revitalised former police station and prison complex at Tai Kwun, to the historic Dr Sun Yat-sen Museum and traditional tong lau architecture, this experience traces the people, places and East-meets-West influences that have shaped the district over generations.

  • Neighbourhood Taste explores Central through one of the best ways to understand Hong Kong: its food. From breakfast through to nightcap, the experience brings Michelin-starred restaurants, acclaimed and beloved local institutions together side by side. Visitors can begin with traditional tea and dim sum, discover neighbourhood bakeries and herbal tea shops, and explore Central’s internationally celebrated restaurants after dark.  

  • Art & Soul reveals the creative side of Central, where contemporary art and design exist alongside traditional craftsmanship and historic streetscapes. Visitors can discover world-class galleries and colourful murals around Hollywood Road, browse antiques along Upper Lascar Row, explore cutting-edge creativity and design at PMQ, and wander through character-filled streets including Wing Lee Street and Tai Ping Shan Street.   

 

To bring visitors even closer to the heartbeat of the community, a new interactive AR web app (accessed via DiscoverHongKong.com) triggers dynamic, motion-activated content at key locations along each themed experience. The local connection is further deepened through immersive audio experiences, where local business owners or staff at local institutions share personal stories about Central’s evolving character. Featured local voices include:

  • Bonny Yuen (Founder of Yuen’s Tailor): a family-run tailoring shop boasting over 55 years of history and craftsmanship.

  • Gavin Yeung (Co-founder of Kinsman): a Central place known for its innovative drinks inspired by Cantonese and Chinese flavours.

  • Ben Tsui (Fourth-generation owner of Kung Lee Herbal Tea Shop): a time-honoured herbal tea shop famous for its fresh sugar cane juice and traditional herbal jelly.

  • Cecilia Chan (Co-founder of Glocal Mahjong): one of the few places in Hong Kong where visitors can pick up a unique mahjong-themed souvenir.

 

Take Central Memories Home with Limited-Time Keepsakes and Drinks

To mark the launch of the campaign, Old Town Central is introducing a series of exclusive collaborations and special experiences available for a limited time, giving Indian visitors even more reasons to explore the neighbourhood.

 

Visitors can collect a complimentary Old Town Map to guide their journey through the neighbourhood’s hidden gems, while tourists who spend HKD200 or more in a single same-day transaction at participating merchants can redeem one of five limited-edition Street Sign Pins at Central Market, Tai Kwun, PMQ or other participating merchants.

 

The new Old Town Central experience is part of HKTB’s broader effort to encourage Indian visitors to explore Hong Kong’s diverse neighbourhoods and connect more deeply with the communities that define the city. By combining heritage, creativity, gastronomy and innovation, Old Town Central invites travellers to venture beyond the city’s more familiar landmarks and discover the authentic stories waiting around every corner.

 

About Hong Kong Tourism Board (HKTB)

The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked with marketing and promoting Hong Kong as a travel destination worldwide and enhancing visitors’ experience once they arrive. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.

 

The HKTB’s missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong and to consolidate Hong Kong’s position as a unique, world-class, and most desired destination.

Kansai Nerolac Presents "Noor-e-Kashmir"

Beyond Kashmir’s breathtaking landscapes lies another expression of its beauty – its homes. Rooted in tradition, shaped by craftsmanship and brought alive through contemporary design, every home has a character of its own. With ‘Noor-e-Kashmir’, Kansai Nerolac Paints Limited (KNPL) brings alive the stories behind some of Kashmir’s most distinctive homes and the people who bring them to life.

 

Kansai Nerolac presents “Noor-e-Kashmir”

 

In Kashmir, homes are more than living spaces. They are where families come together, guests are welcomed, celebrations take place and communities connect. These cultural and social nuances, and the important role that homes play in everyday life, form the consumer insight behind Noor-e-Kashmir.

 

Watch the episodes here: Noor-e-Kashmir by Kansai Nerolac Paints

 

The new digital series features 12 homes across Kashmir, each reflecting the region’s distinctive architecture, aesthetic sensibilities and relationship with nature and colour. Shortlisted in collaboration with a renowned Kashmir based architect, the homes have been selected for their individuality and character. But Noor-e-Kashmir is not simply about the finished home. It is about everything that goes into creating it; the choices made by homeowners, the expertise of dealers, the craftsmanship of contractors and the local ecosystem that helps bring each space together.

 

Pravin Chaudhari, Managing Director, Kansai Nerolac Paints Limited said, “Kashmir is an important market for Kansai Nerolac, with distinct consumer preferences and a strong appreciation for colour, design, and craftsmanship. Noor-e-Kashmir reflects our understanding of the market and our commitment to strengthening connect with consumers, our dealer and contractor network in the region, while celebrating the distinctive character of Kashmiri homes. With Noor-e-Kashmir, we aim to give a tribute to Kashmir, its people, homes and the craftsmanship behind it.”

 

The episodes will be released across Kansai Nerolac’ s owned digital platforms, led by YouTube and amplified across its other social media channels. Each episode will focus on a single home, while bringing the people behind it into the frame. The homes featured in the series have been painted using Nerolac Impressions Kashmir for interiors, Excel Everlast for exteriors, and the Gloria and ICRO ranges for wood finishes. The series also dedicates a segment of every episode to the contractor involved in the project, who will be recognised as ‘Noor-e-Kashmir Contractors,’ receiving badges and certificates acknowledging their contribution, along with social media recognition.

 

Ramkrishna Naik, Chief Marketing Officer, Kansai Nerolac Paints Limited added, “Noor-e-Kashmir celebrates not only distinctive Kashmiri homes, but also the people behind them. Through this digital series, we want to bring forward the choices, stories and craftsmanship that give each home its unique character. For us, paint has never been just about what you put on a wall, but about how that colour energises the space and people who live within it.”

 

The stories featured in Noor-e-Kashmir will culminate in a special ‘Noor-e-Kashmir Colour Book’, bringing together the 12 homes showcased in the series. Featuring their colours, architectural details and design choices, the book will serve as a source of inspiration for consumers.

 

Episodes of ‘Noor-e-Kashmir’ are available on Kansai Nerolac Paints’ YouTube channel.

 

About Kansai Nerolac Paints Ltd.

Kansai Nerolac Paints now in its 106th year has been at the forefront of paint manufacturing pioneering a wide spectrum of quality paints. Kansai Nerolac is one of the leading paint companies in India and is the leader in Industrial paints. The company has eight strategically located manufacturing units all over India and a strong dealer network across the country. The company manufactures a diversified range of products ranging from decorative paints coatings for homes, offices, hospitals, and hotels to sophisticated industrial coatings for most of the industries.

 

Please visit www.nerolac.com.

Bajaj Finance Simplifies Gold Loan Planning with Online Calculator

Bajaj Finance has highlighted how its online gold loan calculator can help borrowers plan more effectively before applying for a gold loan against eligible gold jewellery, ornaments, or coins.

 

https://www.newsvoir.com/images/article/image1/36721_How_to_top_up.jpg

Bajaj Finance Gold Loan


A gold loan allows individuals to access funds for planned expenses or urgent financial needs without selling their gold. Before applying, understanding the likely interest cost and potential loan amount can help borrowers make a more informed decision. Bajaj Finance Gold Loan offers a free online calculator that estimates interest repayment based on the loan amount, tenure, and applicable interest rate.


Understanding how the loan amount is determined
The final loan amount is not decided by the total weight of gold alone. It depends on several factors, including gold purity, eligible net gold weight, the applicable gold price used for valuation, and the Loan-to-Value (LTV) limit set by the Reserve Bank of India (RBI).


In line with RBI norms, Bajaj Finance considers the lower of the previous day’s closing price or the 30-day average closing price, published by the Indian Bullion and Jewellers Association (IBJA) or a SEBI-regulated commodity exchange, for gold valuation. Only the eligible gold content is considered; stones, beads, and other non-gold materials are excluded from the assessed value. As per RBI guidelines, gold valuation is carried out in the presence of the borrower, ensuring complete transparency throughout the process.


Bajaj Finance accepts eligible gold jewellery and ornaments between 18 and 22 karat, and gold coins with purity of up to 24 karat, subject to applicable terms.


LTV limits vary by loan amount
As per RBI’s tiered LTV structure for consumption gold loans, the maximum LTV depends on the loan amount:

 

Loan amount

Maximum LTV

Up to Rs. 2.5 lakh

85%

More than Rs. 2.5 lakh to Rs. 5 lakh

80%

More than Rs. 5 lakh to Rs. 2 crore

75%


 

 

 

 

 

 

For instance, if eligible gold is valued at Rs. 2 lakh and an 85% LTV applies, the potential loan amount may be approximately Rs. 1.70 lakh, subject to final valuation and eligibility checks.


What is a gold loan calculator?
A Bajaj Finance Gold Loan Calculator is an online tool that helps borrowers estimate the loan amount they may be eligible for against their gold. Based on details such as the weight and purity of the pledged gold, the calculator provides an approximate loan amount, helping borrowers plan before applying for a gold loan.


How to use a gold loan calculator
Here are the simple steps to use the Bajaj Finance Gold Loan calculator:


Step 1: Enter the weight of the gold
The borrower enters the approximate weight of the gold jewellery, ornaments, or eligible gold coins they plan to pledge, measured in grams.


Step 2: Select the gold purity
The borrower selects the purity of the pledged gold, such as 18K to 22K gold jewellery and ornaments, or eligible gold coins up to 24K purity, as applicable.


Step 3: Enter the required loan details
Depending on the calculator, the borrower enters the expected loan amount or selects the preferred repayment tenure.


Step 4: Review the estimated loan amount
The calculator uses the details provided to display an estimated loan amount. This gives borrowers an initial idea of the amount they may be eligible to borrow against their gold.


Step 5: Complete the gold valuation
The calculator provides an estimate only. The lender determines the final loan amount after verifying the weight, purity, and eligibility of the pledged gold during the valuation process.


Why use the calculator first?

  • It gives borrowers an early estimate of the amount they may be able to raise against their eligible gold.

  • It helps them check whether the estimated amount is close to their intended borrowing requirement.

  • It allows borrowers to see how changes in gold weight or purity can affect the estimated loan amount.

  • It helps them decide how much gold they may need to pledge for their funding requirement.

  • It gives borrowers a convenient way to plan their application before proceeding with the gold valuation.


Things to keep in mind

  • The calculator uses the details entered by the borrower, so the estimate may differ from the final eligible loan amount.

  • The valuation process verifies the actual weight and purity of the gold before determining the loan amount.

  • Stones, gems and other non-gold components do not form part of the eligible gold value.

  • The applicable LTV limit can affect the maximum amount offered against the assessed gold value.

  • Borrowers should review the applicable interest rate, fees, repayment terms and other charges before proceeding with the loan.

 

Using the gold loan calculator before applying for a Bajaj Finance Gold Loan can help borrowers estimate their potential borrowing amount and plan their application accordingly. The final loan amount remains subject to gold valuation, eligibility and applicable terms.


T&C Apply.


About Bajaj Finance Ltd.
Bajaj Finance Ltd. (BFL), a subsidiary of Bajaj Finserv Ltd., is a deposit-taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL serves over 124.43 million customers through a diversified portfolio comprising consumer loans, SME finance, commercial lending, rural lending, fixed deposits and payments, offered through Web, App and at 4,000+ locations. As a FinAI company, BFL is focused on continuous innovation through smart use of technology, data and analytics to drive seamless, simplified and personalised experiences for its customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BBB/Stable and a short-term rating of A-2 by S&P Global Ratings. It has been assigned a ‘Baa3 Corporate Family Rating’ with a stable outlook from Moody’s Ratings.


For more information, visit www.bajajfinserv.in.

AHMP CON 2026 Chennai Brings Together 640 Delegates, Setting the Stage for the Next Phase of Healthcare Marketing in India

The AHMP India Foundation – Association of Healthcare Marketing Professionals successfully concluded AHMP CON 2026 – Healthcare Marketing Summit, Chennai Edition, held on 6 September 2026 at the Sri Ramachandra Institute of Higher Education & Research, Porur, Chennai. The summit brought together professionals from healthcare organisations, hospitals, clinical practice, marketing, agencies, technology and consulting.

 

AHMP India Foundation concludes AHMP CON 2026, bringing healthcare, marketing, technology and consulting professionals together in Chennai


Built around AHMP’s philosophy of “Inspire. Innovate. Transform.”, the summit examined how healthcare marketing is changing as technology, data, patient expectations, regulation and new communication channels reshape the sector.


AI, analytics, regulation and the changing role of marketing
The knowledge programme addressed some of the most immediate questions facing healthcare marketers today.


Sessions explored the hospital marketing team of 2030 and the impact of AI agents on roles and workflows, the use of data, analytics and MarTech to drive measurable growth, and the move towards more integrated patient acquisition and journey design. “The AI Hangover” examined the lessons emerging after the first wave of enthusiasm around generative AI.


Technology was balanced by equally important discussions around credibility and responsibility. “Influence Is Earned, Not Filmed” addressed doctor personal branding, ethics and the evolving doctor-creator ecosystem, while another panel examined healthcare brand valuation and its relationship with business value and fundraising.


The session “Compliance Isn’t the Obstacle, It’s the MOAT” focused on navigating NMC, ASCI and DPDP requirements while building responsible healthcare brands. The final knowledge panel turned to medical tourism and the factors influencing why international patients choose India and individual healthcare providers.

AHMP sets out its 2027 priorities
The inaugural session, themed “Marketing the Future of Healthcare,” included the presentation of AHMP Vision 2030, the launch of AHMP ASCENT, an opening film and a leaders’ spotlight.

The vision reflects AHMP’s broader ambition to strengthen healthcare marketing as a recognised professional discipline and create a more connected national ecosystem for those working across healthcare communication, marketing and growth.

Building on initiatives already created by the Foundation, including AHMP Dialogues, its learning platform, AHMP ASCENT, Professionals Day, AHMP Connect and the Healthcare Marketing Maestros Awards, AHMP outlined the next phase of its growth.

Its 2027 priorities include expanding pan-India engagement, growing a more inclusive professional community, strengthening continuous learning through CPHM and other programmes, establishing four zonal committees across North, South, East and West, deepening collaboration between industry and academia, and working towards a structured framework for ethical healthcare marketing standards.


AHMP CON 2026 goes beyond bringing healthcare marketing professionals together for one day. The response to the Chennai Edition shows a clear need for a professional community where people can learn from one another, collaborate and collectively raise the standards of healthcare marketing in India. As we move forward with Vision 2030, our focus will be on education, regional engagement, industry-academia collaboration and responsible marketing practices that can strengthen the profession for the long term,” said Mohamed Ilias, Chairperson, AHMP India Foundation.

Healthcare Marketing Maestros Awards recognise professional excellence
The summit also hosted the Healthcare Marketing Maestros Awards 2026, recognising individuals, organisations and campaigns for their contribution to healthcare marketing.


Among the evening’s highest honours were the Lifetime Achievement Awards in Healthcare Marketing.


Ms. Suganthy Sundararaj, Senior Public Relations Specialist and Regional PR Head at Apollo Hospitals, Chennai, received the Female Lifetime Achievement Award, while Prof. Dr. Ashok Thiakarajan received the Male Lifetime Achievement Award.


The Maestros Awards presented 27 Gold and Silver honours across multiple categories, including innovation, healthcare marketing education, patient communication, emerging talent, social media, digital campaigns, brand development, creative advertising, performance marketing and analytics, healthcare PR, community impact and disease-awareness initiatives.


Awardees represented a cross-section of healthcare professionals, hospitals, agencies, technology organisations and marketing talent, reflecting the increasingly diverse range of disciplines contributing to healthcare marketing.


Organisational winners included MI Labs / Askeva, Unicus Technology Private Limited, MGM Healthcare, BCC Healthcare Branding, Devadoss Hospital and Ortho-One, recognised across categories spanning innovation, digital campaigns, branding, analytics, community engagement and healthcare communication.


The valedictory segment also recognised students and young professionals through the BizMock Awards and Digital Poster Awards, while the Healthcare Marketing Maestros Awards were evaluated by an independent jury comprising professionals from industry and marketing.


Networking and industry participation
AHMP CON 2026 was supported by platinum, gold and silver partners, along with knowledge, media, filming, registration and venue partners and stall sponsors.


Alongside the formal programme, networking sessions and the Experience Hub created opportunities for hospital leaders, marketing professionals, clinicians, entrepreneurs, consultants, agency leaders, technology companies and solution providers to connect and explore potential collaborations.


What comes next for AHMP
For AHMP India Foundation, the conclusion of AHMP CON 2026 Chennai marks the beginning of its next stage of development.
As healthcare organisations adapt to AI, changing patient behaviour, greater regulatory scrutiny and new expectations around transparency and trust, the role of healthcare marketing is continuing to expand.


AHMP’s focus now moves towards translating the momentum created through its conferences and existing platforms into greater reach, stronger professional connections, continuous education, regional representation, industry-academia collaboration and clearer ethical standards.


Inspire. Innovate. Transform.

Wibmo, a PayU Company, Wins at the Global Fintech Awards 2026

Wibmo, a PayU company and full-stack PayTech provider, has won the Best Digital Banking Security Practices sub-category under Excellence in Banking Tech at the Global Fintech Awards 2026.
 

Wibmo, a PayU Company, Wins at the Global Fintech Awards 2026

 

Wibmo emerged as the winner following a rigorous evaluation process and strong competition. The recognition was presented for Wibmo Intelligent Authentication Suite with Risk-Based Authentication (RBA) Step-Up Authentication, acknowledging its contribution to advancing digital banking security and enabling trusted payment experiences.
 

Wibmo IAS is an integrated authentication suite that encompasses RBA. The capability enables banks to apply step-up authentication when risk indicators require stronger verification, while allowing trusted transactions to proceed with minimal friction.
 

As digital banking continues to evolve, financial institutions are navigating increasingly complex security requirements, changing customer expectations, and a growing need for real-time protection. Wibmo IAS with RBA-based Step-Up Authentication is designed to help institutions address these priorities through intelligent authentication and risk-aware decision-making across digital payment journeys.
 

The recognition highlights Wibmo’s continued focus on helping banks, fintechs and financial institutions strengthen security while maintaining convenience and ease of use for cardholders and end users. By combining authentication and real-time risk assessment within an integrated suite, Wibmo helps client partners build secure, seamless and adaptable digital payment experiences.
 

Commenting on the recognition, Shailesh Paul, Chief Executive Officer, Wibmo, said, “This recognition at the Global Fintech Awards 2026 underscores the immediate case for strong risk intelligence in authentication. Wibmo’s RBA-based Step-Up Authentication helps banks strengthen digital payment security through risk-aware authentication by stepping up transaction authentication when needed and in real-time. Security is central to building trust in our evolving payments landscape, and this achievement reflects the dedication of our teams, the confidence of banks and our commitment to advancing innovation across digital payments.”
 

The recognition reinforces Wibmo’s position as a trusted technology partner for institutions seeking to strengthen payment security, improve customer experiences, and support the continued growth of digital banking.
 

About Wibmo

Wibmo, a PayU company, operates across entities in India, the US, and Indonesia. As a global full-stack PayTech company and an industry leader in payment security and digital payments in emerging markets, Wibmo stands out for its innovation and impact.
 

In addition to being India’s largest authentication service provider in one of the leading digital payment markets globally, Wibmo offers comprehensive fraud and risk management solutions, digital financial services, prepaid solutions, and a broad range of merchant-acquiring services.
 

For more information, visit wibmo.com.

Sisecam Strengthens Commitment to India with Cutting-Edge Magnetron Sputtering Coater

Sisecam, a global leader in the glass and chemicals industries is proud to announce a significant investment in India’s fast-growing economy. As part of its long-term commitment to the country, Sisecam is introducing a state-of-the-art Magnetron Sputtering Coater, reinforcing its position as a leader in innovation, sustainability and advanced glass solutions.
 

The new machine will enhance the energy efficiency, durability and aesthetics of coated glass
 

Investing in India’s Growth Story

India stands as the world’s fastest-growing economy, with the largest middle-class and young population in the world. As global manufacturers increasingly turn their focus towards India, Sisecam recognises the immense potential of the Indian market and aligns itself with the Make in India. India’s robust domestic consumption, rapid urbanisation and a thriving manufacturing sector supports India’s growth trajectory.
 

The flat glass market in India is witnessing significant expansion, driven by the booming construction, automotive and white goods sectors. Energy-efficient glass solutions are gaining prominence, aligning with India’s green building norms and energy efficiencies targets. Advanced technologies such as Magnetron Sputtering Coating are enhancing product performance, making India a key player in the global glass manufacturing landscape.
 

This investment highlights Sisecam’s dedication to local manufacturing, job creation and technological advancement in the glass industry. The new coater facility will enable Sisecam to produce a diverse range of high-performance glass solutions tailored to the Indian market. Key product features include:

  • Energy-Efficient & Green-Rated Glass – Designed to reduce energy consumption and adhere to international green building standards across India, Europe and beyond.

  • Enhanced Performance & Durability – Engineered to withstand diverse climatic conditions while durable coatings support wider applications with ease of handling and processibility.

  • Aesthetic & Functional Wellness – A perfect fusion of design and functionality, ensuring superior aesthetics while promoting well-being in modern living spaces.

  • Diverse Colour Options & Expansive Product Basket – Providing architects and designers with a variety of choices for residential and commercial projects. Supporting them in converting their visions to reality.

  • Robust R&D Backing – Leveraging Sisecam’s 25 research laboratories worldwide, the products are meticulously developed to cater to the unique needs of Indian consumers.

 

State-of-the-Art European Technology

Sisecam will set new benchmarks in India for precision glass coatings, with flexibility to support multi layered complex layer stacks. With world-class coater, Sisecam will help improving India’s glass industry towards global standards.
 

Sisecam has invested in four new coater lines across the world this year, out of which two have been commissioned and two are yet to be commissioned including India. This strategic expansion demonstrates Sisecam’s unwavering commitment to innovation and leadership in the high-performance glass segment. Sisecam believes in the potential of the Indian market and is exploring further investment opportunities in the future.

 

A Legacy of Excellence and Global Reach

Sisecam is a global leader in the glass and chemicals industries, providing solutions that integrate innovation, sustainability and functionality. With a strong commitment to research and development, Sisecam continues to set new standards in glass manufacturing, driving a more sustainable and energy-efficient future.
 

With a 90-year corporate history, Sisecam operates 43 production facilities across 13 countries on four continents, employs more than 22,000 professionals and generates an annual turnover of approx. $6 billion. Sisecam is among the world’s top 5 producers of flat glass and glass packaging, among top 3 producers of soda ash, while holding No. 1 position in glassware production.
 

About Sisecam

Sisecam is a story of progress…
 

Founded in 1935 by Is Bank, Sisecam was established to build Turkiye’s glass industry. Over the decades, Sisecam has grown from a local initiative into a global player in glass and chemicals.
 

As the only global company operating in all core areas of glass production, Sisecam is one of the world’s top five producers in its sectors.
 

Sisecam operates across four continents and 13 countries, including Turkiye, India, Italy, Bulgaria, Romania, Slovakia, Hungary, Bosnia and Herzegovina, Russia, Georgia, Ukraine, Egypt and the United States. Sisecam plays a pioneering role in flat glass, glassware, glass packaging, chemicals, auto glass, glass fiber, mining, energy and recycling industries. By placing innovation and technology at the core of its operations, Sisecam delivers its products to customers in over 150 countries through its robust supply chain.
 

Sisecam makes a meaningful difference in its industries with 90 years of expertise, a skilled workforce and the use of smart technologies. Supported by more than 22,000 employees, Sisecam is steadily advancing towards its goal of becoming one of the top three global producers in its core industries.
 

With its CareForNext strategy, Sisecam works to ensure the sustainability of the glass and chemicals industries from the perspectives of protecting the planet, empowering communities and transforming lives in line with the United Nations Sustainable Development Goals.
 

Sisecam is pursuing a better future through technology and innovation and continues its story of progress together with its entire ecosystem.
 

Learn more: www.sisecam.com.