BHIVE, India’s campus coworking company, strengthens its footprint in Whitefield with the launch of its second campus at Concorde Econex. Located at a 2-min drive from the Seetharam Palya Metro Station, the Grade A campus spans approximately 1.4 lakh sq. ft. across a G+6 structure and is designed to accommodate over 3,000+ seats making it a massive new hub for startups, large enterprises, GCCs and growing teams. With this launch, BHIVE continues to expand its footprint through large-format campuses that integrate workspace with lifestyle and community.

BHIVE Expands Whitefield Footprint with 3000+ Seat at Concorde Econex Campus 

Shesh Rao Paplikar, Founder and CEO of BHIVE Workspace, said, “Concorde Econex is going to be one of our best campuses. It is a high-quality building in one of the most accessible locations in the city. The centre is walking distance from Seetharampalya Metro and right on the ORR–Whitefield corridor. Additionally, the construction quality and design intent, including balcony gardens on every floor, are exceptional. We are positioning it as a BHIVE Platinum campus, deploying an investment of more than Rs. 30 crores to ensure it meets the highest standards. At BHIVE, we are committed to building campuses where quality of access, quality of construction, and quality of amenities all come together. Members shouldn’t have to choose between a great location and a great workspace, they should get both. Concorde Econex delivers exactly that, and I expect it to set a new benchmark in our network.”

The collaboration also reflects a shared vision between BHIVE and Concorde to create future-ready, experience-led commercial spaces that go beyond traditional office environments.

Commenting on the agreement, Grishma R, Director at Concorde said, “We are delighted to partner with BHIVE Workspace for Concorde Econex, a collaboration that aligns with our vision of creating future-ready commercial developments. BHIVE’s strong focus on community-led, experience-driven workspaces perfectly complements the design intent of this campus. Valued at around Rs. 16 crore annually, this partnership highlights the growing demand for high-quality, flexible office spaces in Whitefield.”

The campus reflects BHIVE’s evolving approach to workplace design, moving beyond functional offices to ecosystems that support productivity, flexibility, and everyday experience. The offering spans a wide range of workspace formats, including day passes, private cabins, deluxe cabins, and fully managed enterprise solutions, enabling teams to grow and move without ever leaving the building. The design also includes different types of lounges, including arrival lounges, business lounges, and premium lounges, perfect for anything from a casual chat to an important meeting.

What truly sets this space apart is the focus on fresh air and movement. Green decks are placed on different floors, acting as outdoor balconies where people can take a break and get some natural light. Inside, the office is filled with practical features like quiet phone booths, standing pods, and comfortable breakout zones. To keep things convenient, the centre is equipped with multiple pantry areas.

The top of the building is dedicated to life outside of work. It features a pickleball court with shower facilities and a Terrace Café with both indoor and outdoor seating. Unlike a standard office cafeteria, this café is open to the public, turning the campus into a social landmark for the neighborhood. At the ground level, a new BHIVE café is also planned to create a welcoming entrance for everyone.

Every part of the campus is built with high-quality, sustainable materials to ensure it looks modern and lasts long. This campus isn’t just another office opening; it shows BHIVE’s evolution toward experience-led workspaces that integrate productivity with lifestyle.

With this launch, BHIVE cements its position as the preferred partner for companies in Whitefield looking for a workplace people genuinely want to be a part of.

Founded in 2014 and headquartered in Bengaluru, BHIVE Workspace is India’s largest campus coworking company and one of the fastest-growing providers of managed office spaces in the country. BHIVE operates 30+ centres with 10 campuses across Bengaluru and Mumbai, covering 2 million sq. ft. of premium workspace and serving a community of over 1,000 client companies, from early-stage startups to large enterprises and Global Capability Centres (GCCs).

BHIVE’s campus-led model is what sets it apart from conventional coworking. Each campus integrates design-driven workspaces with sports infrastructure, wellness facilities, community programming, and Indian hospitality, built around the company’s core philosophy of Work-Life Harmony. Amenities across campuses include cafés, recreation and sports zones, and 24×7 tech-enabled access, including on holidays.

Built around the philosophy of “Elevate Your Lifestyle at Work,” BHIVE promotes work–life harmony by combining productivity with well-being. Its design-driven spaces feature modern amenities such as cafés, recreation and sports zones, and 24×7 tech-enabled access, including holidays. BHIVE’s Work From Anywhere feature allows members to access any BHIVE centre on a single membership, offering unmatched flexibility and mobility for modern, distributed teams. As a fitness-driven and active lifestyle coworking brand, BHIVE is proud to have fitness icon Milind Soman as its Brand Ambassador. Together, they continue to integrate movement, sports, and wellness into the everyday work experience, enabling members to perform at their best both professionally and personally.

For more information, visit www.bhiveworkspace.com

In a defining collaboration, KALKI Fashion partners with celebrated stylist and producer Rhea Kapoor to unveil a limited-edition collection that reimagines occasion wear through a global, contemporary lens. Known for shaping some of the most distinctive fashion narratives across red carpets and modern culture, from styling Alia Bhatt for her Cannes appearances to curating standout looks for the Ambani celebrations, Rhea brings her signature aesthetic, rooted in restraint, fluidity, and individuality, into a collection that moves beyond tradition to create a more instinctive and personal way of dressing.

KALKI X Rhea Kapoor

Designed for women who move with ease yet command attention, the KALKI x Rhea Kapoor collection is a considered ode to freedom, individuality and quiet power. Rooted in the balance between ease and elegance, it speaks to a woman who leads with presence, not performance. Each piece is intentionally fluid, breathable and adaptable, allowing for a more personal, intuitive way of dressing.

KALKI X Rhea Kapoor

Sharing her thoughts on the collection, Rhea Kapoor said, “This collaboration was about designing clothes that feel easy, powerful, and versatile, so women can wear them their own way. I’ve always believed that great style isn’t loud, it’s intentional, and KALKI truly understood that vision. Together, we created something deeply personal and timeless.”      
 

The collection unfolds across three distinct series. The Banarasi edit, in gold and ivory, refines heritage through custom weaves from Banaras, paired with restrained zardozi and pearl detailing that feel elevated yet light. The Metallic series, in black, beige and silver, introduces a sharper edge with sculptural cuts and constructed metal patchwork, bold without excess. The Printed series, in pink, green and peach, brings fluidity through soft silhouettes layered with intricate 3D florals that add texture, depth and movement.

Silhouettes span sarees, draped skirts, kaftans, bandhgala jackets and modular separates, designed to move across age groups and geographies. Equally at ease on a younger dresser as on someone with a more intuitive sense of style, the pieces transition seamlessly between Indian and global wardrobes, inviting styling that feels instinctive, not prescribed.

“This collection represents a beautiful balance of comfort and couture. Working with Rhea Kapoor allowed us to explore a softer, freer approach to occasion wear, one that celebrates craftsmanship while giving women the confidence to move, lead, and express themselves effortlessly,” adds Saurabh Gupta, CEO, KALKI Fashion.

Offered through a considered, made-to-order approach, the collection champions intentional dressing, where value lies not just in craftsmanship, but in how each piece is worn, re-worn and made one’s own. Available from XS to XXXL, with customisation across colour, fit and embellishment, it delivers a truly tailored experience

The KALKI Fashion x Rhea Kapoor collection will be available at select KALKI stores and online at kalkifashion.com, providing access to styling assistance and bespoke options.

About KALKI

KALKI- a brand that needs no introduction in the fashion space, is an exuberant balance between ethnic Indian fashion and opulent fusion wear. With glamorous ethnic statements infused with a contemporary aesthetic, KALKI leaves every woman mesmerized with its sumptuous luxury couture. Reviving deeply rooted Indian ence with a trace of universal appeal over the years, Kalki is upstart, innovative, and dynamic. The brand’s design and aesthetic draws inspiration from all walks of life – haute couture trends, forecasts from fashion destinations across the globe, and homebound handloom traditions of India.

To know more about the brand, please visit: Instagram

Bisleri International, India’s leading packaged drinking water brand, has announced its latest limited-edition pack association with the Malayalam film Kattalan starring Antony Varghese. As part of the collaboration, Bisleri has introduced special-edition packs featuring the film’s star cast across its 500 ml, 1 Litre and 750 ml Soda SKUs in Kerala, bringing the excitement directly to consumers.

Bisleri Introduces Kattalan-Themed Limited-Edition Packs

With Malayalam cinema continuing to enjoy strong cultural influence and a deeply engaged fan base, the collaboration aims to extend the excitement around Kattalan beyond theatres and into everyday consumer experiences.

Commenting on the collaboration, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “Entertainment today has evolved into a powerful engagement ecosystem where fandom, culture and consumer experiences increasingly intersect. At Bisleri, we see regional cinema as an important avenue for building sharper cultural relevance and creating associations that feel organic to consumers. Kattalan is an example of how impactful storytelling can drive audience excitement, and this collaboration allows us to participate in that momentum through meaningful and high-visibility consumer touchpoints.”

The Kattalan limited-edition packs are available at retail outlets across Kerala, including general and modern trade stores. The association is being amplified through in-store branding, and digital and social media engagement aimed at extending the film’s visibility beyond theatres.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

India’s aspiration of becoming a developed nation by 2047 will depend significantly on how effectively its universities are able to nurture innovators, entrepreneurs, researchers, and problem solvers capable of building solutions for a rapidly changing world.

Innovation, entrepreneurship, and young problem-solvers take centre stage as Ramanan Ramanathan engages with students at Galgotias University

Ramanan Ramanathan, First Mission Director, Atal Innovation Mission, NITI Aayog, Government of India, and Mission Governing Board Member, IndiaAI Mission, Government of India, delivered a session at Galgotias University on the theme “From Campus Innovation to Nation Building: Role of Startups and Young Entrepreneurs in India@2047.”

The session explored the growing role of universities in nurturing entrepreneurial thinking, startup culture, innovation-driven learning, research orientation, and technology-enabled problem solving among young people. Addressing students, faculty members, innovators, and aspiring entrepreneurs, Mr. Ramanathan spoke about how campus-based innovation ecosystems can help transform ideas into scalable ventures capable of contributing to employment generation, economic growth, and national development.

Appreciating the growing startup and innovation culture at Galgotias University, Mr. Ramanathan highlighted the importance of creating environments where students are encouraged to experiment, collaborate, build, and engage with real-world challenges from an early stage. He also spoke about the importance of curiosity, resilience, interdisciplinary thinking, and technology-led problem solving as India prepares for a future increasingly shaped by artificial intelligence, deep technology, digital transformation, and entrepreneurship.

The interaction encouraged students to think beyond conventional career pathways and engage more actively with innovation, product development, startup ecosystems, and emerging technologies. Discussions during the session also explored how young entrepreneurs and campus-led innovation can contribute meaningfully to India’s long-term development aspirations and the vision of Viksit Bharat 2047.

Dr. Dhruv Galgotia, CEO, Galgotias University, said, “Universities today must help young people become creators, innovators, and problem solvers rather than only degree holders. While we continue to support students in building successful careers, we also want to empower them to become job creators, entrepreneurs, and builders of new ideas. Over the past few years, we have focused on creating an ecosystem that gives students access to emerging technologies, advanced labs, mentorship, industry exposure, startup support, and funding opportunities. Much of the innovation and energy we are witnessing today is now being driven by students themselves.”

Through such engagements, Galgotias University continues to strengthen its innovation and entrepreneurship ecosystem through incubation support, mentorship, industry collaboration, startup engagement, research initiatives, and student-led innovation platforms. The University has been steadily expanding opportunities for students to build products, startups, and technology-driven solutions capable of creating meaningful social and economic impact.

For decades, India’s credit system has worked one way. It judges you, gives you a number, and walks away. Your credit score is 580. You’ve been rejected for the loan you needed. Nobody tells you why. Nobody tells you how to fix it. You read generic advice online. You ask a relative. You guess.

Skip the guesswork and let GoCredit AI map out your personalized, high-impact path to an excellent credit score

Today, that changes.

GoCredit’s deep-tech research division TARA AI Labs has released BASIC — Behavioural Analytics for Score Improvement in Credit. It is an AI engine built to do something no Indian credit tool has done before: read your actual credit report and tell you, specifically, what to do next. Not generic tips. A personal plan, built from your own credit data, that shows exactly which actions will move your score, by how much, and in what order.

The full framework is published as a research paper at taralabs.ai/paper/basic-paper. To our knowledge, it is the first research paper in India to treat credit score improvement as its own machine learning problem. The paper introduces a new field of study — Behavioural Credit Analytics — focused on turning AI insight into measurable consumer benefit.

The 300 Million Indians the System Forgot
India has over 300 million credit-active consumers. Most of them sit in the middle. Not chronic defaulters. Not prime borrowers. They sit in a near-prime band where a 50-point swing in their credit score is the difference between a loan at 12% and a loan at 22%. The difference between approval and rejection. The difference between buying a two-wheeler this month or waiting another year.

These are gig workers in Bengaluru. Self-employed shopkeepers in Indore. Salaried professionals in Tier 2 and Tier 3 cities whose financial lives don’t fit the templates that credit scoring models were built for. They check their score every month on an app. They see the number. They feel the weight of it. And they have nowhere to turn for a real plan.

“Credit scores answer one question well — where are you? They were never designed to answer the next one: how do you move? We see this every day. People come to us with scores of 580, 620, 650 — not because they’re irresponsible, but because nobody has shown them how to move. Until BASIC, nobody was giving these borrowers a real, personalised plan to fix their financial future. That’s what we set out to change,” said  Anupam Acharya, Co-founder and CEO of GoCredit.

What’s Different About BASIC
Until now, an Indian consumer with a low credit score had three options. Generic advice from public websites. Paid credit counsellors who couldn’t see their actual report. Rule-based simulators that gave the same answer to everyone, regardless of profile.

None of these produced a real, personal plan. None of them could tell a specific borrower with a specific credit profile what to do, in what order, to gain the most points in the least time. That is what BASIC does — and as far as we know, no one has done it before in India.

So what makes BASIC work? Most credit models look only at where you are today. BASIC looks at where you are, where you’ve been, and how fast you’re moving — for every part of your credit profile. Trained on the credit histories of more than a million Indian borrowers over four years, BASIC can predict your next-month credit score with an average error of just 16 points. On the 300–900 credit score scale, that is under 2.2% off. Standard deep-learning models trained on the same data are about four times less accurate.

“A credit score isn’t just where you are today – it’s where you’re heading. Most score simulators miss this: they look at your current credit attributes in isolation, when bureau algorithms are actually responding to how those attributes are changing over time. We trained BASIC on the rate of change alongside the current value, which is the temporal structure the bureaus actually reward. That’s why the recommendations move scores instead of just describing them,” said Pranav Murali, Co-founder and Lead AI Engineer at GoCredit.

Already Used by Over 2 Lakh Indians
This is not a research preview. BASIC is already live on the GoCredit Android app, where it powers a feature called Credit Score Boost — used by over 2 lakh Indians so far.

Among the 50,000 monthly active paying subscribers, 10,000 — one in five — have improved their credit scores by 50 points or more within two months of actively following BASIC’s recommendations.

For these 10,000 borrowers, that 50-point gain is not abstract. For someone near the prime threshold, it can be the difference between a loan rejection and an approval. It can mean an EMI at 12% instead of 22%. For many, it is the first time their credit score has moved in their favour in years — and the first time anyone has shown them how to make it happen.

“We meet borrowers every day who tell us they’ve been trying to fix their score for two or three years and getting nowhere. Two months later they show us their app and the number has moved up by 60, 70, 80 points. That moment — when a borrower realises they’re not stuck, that the system isn’t a black box anymore — that’s why we built this,” said Anupam Acharya, Co-founder and CEO of GoCredit.

Now Opening to Lenders: The ScoreBoost API
TARA AI Labs is also announcing today that the same engine is now available to financial institutions through the ScoreBoost API. The API is live with select pilot partners.

For the first time, a lender selling a loan, credit card, or BNPL product can show a borrower — right at the point of sale — how that product will affect their credit score over the next 6 to 12 months. A consumer comparing two credit cards can see, before signing up, which one is more likely to help their score and which one might hurt it. A lender offering a secured loan can show the borrower exactly how the product fits into their improvement journey.

“Indian lenders today sell loans without showing customers the consequence on their credit profile. That information asymmetry has been one of the most under-discussed problems in retail lending. ScoreBoost API closes it. A lender can integrate our engine and tell a borrower: here is what this product will do to your credit score. It changes the conversation from ‘do you qualify?’ to ‘is this the right product for where you’re trying to go?,” said Shubham Arawkar, Co-founder and CTO of GoCredit.

ScoreBoost API is currently in pilot with select NBFCs and digital lending platforms. Broader availability will be announced later in 2026.

Privacy and Regulatory Architecture
BASIC works only on consumer-consented credit data, accessed through official APIs under the consumer-initiated credit information report framework of the Credit Information Companies (Regulation) Act, 2005. All data handling also complies with India’s Digital Personal Data Protection Act, 2023. No bank account access, no SMS reading, no invasive data collection — by design.

BASIC is deployed strictly as a consumer-facing advisory system. Its outputs are not routed — through any production pathway — into GoCredit’s lending decisions, underwriting models, or partner lenders’ scoring engines. The advisory model and the lending stack are operationally separated systems.

“A model trained to help consumers improve their scores shouldn’t simultaneously be used to judge them. We enforce that separation operationally — BASIC’s outputs have no production pathway into any lending decision engine, ours or anyone else’s,” said Shubham Arawkar, Co-founder and CTO of GoCredit.

Availability

• Credit Score Boost is available now on the GoCredit Android app at INR 199/month.

• ScoreBoost API is in pilot with select financial institutions; institutional partners can request access at research@taralabs.ai.

• The full BASIC research paper is available at taralabs.ai/paper/basic-paper.

About TARA AI Labs
TARA AI Labs is the deep-tech research division of GoCredit, focused on responsible AI for credit and financial empowerment in emerging markets. The lab publishes research on credit modelling, applied AI on financial data, and consumer-centric AI design. taralabs.ai.

About GoCredit
GoCredit is an AI-powered personal finance platform helping Indians access credit and improve their financial health, with over INR 120 crore in loan disbursals facilitated across 50+ RBI-regulated lending partners. gocredit.money.

Summer holidays are about to get bigger, brighter and far more exciting as Ambience Mall Vasant Kunj and Ambience Mall Gurugram announce the return of their flagship kids’ event- We Love Summer 2026, one of Delhi NCR’s most loved indoor summer camps for children.

Delhi NCR’s Most Loved Summer Camp Returns at Ambience Malls in Vasant Kunj & Gurugram

Scheduled from 29th May to 7th June 2026, the 10-day edutainment camp will welcome children aged 5 to 12 years for an engaging mix of creativity, learning, entertainment and interactive experiences, all within a safe indoor environment.

Now in its 9th successful year, We Love Summer has emerged as a sought-after summer destination for families across Delhi NCR, bringing together a thoughtfully curated line-up of activities including robotics, science-based learning, theatre, dance, sports, music, Smartivity workshops and other creative engagement modules.

The camp is designed to encourage holistic development through experiential learning while ensuring children enjoy meaningful social interaction, creativity and entertainment during their summer break.

Speaking about the initiative, Arjun Gehlot, Director, Ambience Group said, “At Ambience Malls, we have always believed in creating experiences that go beyond shopping and truly bring communities together. We Love Summer has, over the years, become a much-awaited annual property for families across Delhi NCR, offering children a space to learn, explore, create and interact in a fun and engaging environment. With the 2026 edition, we are further strengthening our focus on experiential engagement by bringing together a diverse mix of creativity, innovation, entertainment and skill-based activities under one roof. Our aim is to make summer holidays more meaningful, memorable and enriching for both children and parents alike.”

As indoor experiential camps continue to gain popularity among urban families, We Love Summer 2026 aims to further strengthen its positioning as a one-stop summer engagement platform that combines education with entertainment.

The camp will run daily from 12 PM to 5 PM, with registrations now open on District by Zomato.

Event Details:
Event: We Love Summer 2026
Venues: Ambience Mall Vasant Kunj & Ambience Mall Gurugram
Dates: 29th May – 7th June 2026
Timings: 12 PM – 5 PM
Age Group: 5–12 years

Registration Link: www.link.district.in/DSTRKT/WeLoveSummer2026.

About We Love Summer
We Love Summer is the flagship indoor summer camp hosted annually at Ambience Malls. Running successfully for the past 9 years, the initiative is focused on creating immersive edutainment experiences for children through a blend of learning-led and recreational activities.

BPTP Limited, a leading real estate developer in NCR, has leased office space at its Grade-A commercial development, Capital City in Sector 94, Noida, to Taiwan-based semiconductor company MediaTek for its new research and development (R&D) hub.

BPTP Capital City, Noida

The transaction entails the leasing of approximately 1,04,000 sq. ft. of space. Based on the agreed commercial terms, the transaction value is estimated at approximately Rs.144 crore over the contemplated tenure, subject to contractual terms and customary escalations. The center has recently become operational and marks MediaTek’s second R&D hub in the country, after Bengaluru, further reinforcing Noida’s growing stature as a preferred destination for global technology and innovation-led companies. Strategically located with seamless connectivity to Delhi, Noida, and Greater Noida, BPTP Capital City is situated around 300 metres from the Okhla Bird Sanctuary Metro Station, offering strong accessibility for corporate occupiers.

Commenting on the development, Manik Malik, CEO & President, BPTP, said, “The leasing by MediaTek at Capital City reflects the increasing interest from global technology companies in well-connected, high-quality commercial developments in NCR. With a focus on infrastructure, sustainability, and occupier experience, Capital City is positioned to support evolving workspace requirements of leading corporates.”

A MediaTek spokesperson added, “India continues to be a key market for MediaTek’s innovation and engineering capabilities. The new R&D facility in Noida is aligned with our efforts to expand our talent base and strengthen our research capabilities. The location and infrastructure at BPTP Capital City support our operational requirements and provide a conducive environment for our teams.”

BPTP Capital City is a Grade-A commercial development designed in alignment with global sustainability benchmarks. The project has achieved LEED v4.1 O&M Platinum Certification, along with IGBC Platinum and WELL Core Platinum Certification, reflecting its focus on energy efficiency, environmental performance, and occupant well-being.

The development also reflects a global design approach, with architectural design by Robert A.M. Stern and interior design by HBA Studios. This is complemented by carefully curated architectural elements, including the use of a refined limestone facade, contributing to the project’s distinct and enduring identity.

The development offers approximately 780,000 sq. ft. of office and mixed-use space, featuring modern infrastructure, including multi-level parking, vertical mobility systems, and a range of occupier amenities such as food courts, wellness facilities, and co-working spaces.

The addition of MediaTek further strengthens the tenant mix at Capital City, which already houses companies across sectors including technology, financial services, manufacturing, and education.

About BPTP
BPTP Limited is a real estate developers with over two decades of operations in the Delhi-NCR region. The company has delivered numerous residential and commercial projects across multiple locations in NCR, including residential group housing, plotted developments, commercial developments and integrated townships.

In a powerful confluence of heritage, craftsmanship and social impact, M3M Foundation, in collaboration with Jaipuri Banno, unveiled its much-awaited couture showcase, “Ada-E-Hind”, at Times Lifestyle Week 2026 held at Grand Hyatt, Gurgaon.

M3M Foundation, in Collaboration with Jaipuri Banno, Unveils “Ada-E-Hind” at Times Lifestyle Week 2026

Presented under the thematic concept Threads of India: Woven Stories, Shared Soul, the showcase celebrated India’s timeless textile traditions while creating a national platform for grassroots artisans and emerging designers from rural communities.

Following the success of Dream Weavers 1.0 at Times Lifestyle Week 2024, M3M Foundation once again returned to the runway to amplify hidden talent and bring India’s craft heritage to the forefront. Last year’s initiative introduced six young rural designers to the world of fashion. This year, the Foundation deepened that vision by taking students directly to the source of India’s most iconic crafts.

Under the visionary leadership of Dr. Payal Kanodia, Chairperson and Trustee, M3M Foundation enabled four students from its iMpower Academy for Skills — Aanchal, Geeta, Nishu and Nancy — to embark on an immersive journey across India.

Over the course of three months, the young creators travelled through narrow streets, artisan homes and modest workshops across the country, often in economically vulnerable communities where craftsmanship remains the backbone of household livelihoods. They learned directly from weavers, embroiderers, printers and dyers, understanding not only the techniques but also the stories, struggles and traditions woven into every thread.

The journey began in Lucknow, where the students explored delicate Chikankari and Zardozi embroidery. In Varanasi, they witnessed the intricate process of Banarasi silk weaving. In Patiala, they learned the vibrant art of Phulkari embroidery. In Kanchipuram and Chennai, they experienced the richness of Kanjivaram silk and Kalamkari. In Bhuj and surrounding artisan villages such as Ajrakhpur and Bhujodi, they discovered Ajrakh printing, Bandhani and handloom traditions. In Rajkot, they observed the highly complex Patola weaving technique, and in Rajasthan, they immersed themselves in the timeless craft of hand block printing.

Mentored by Neetu Mahajan, Director of Jaipuri Banno and designer of the collection, the students transformed their learnings into a contemporary fashion narrative rooted in heritage and purpose.

The result was a stunning collection of 33 ensembles, each thoughtfully designed to carry the spirit of the regions and communities from which they emerged. Each garment represented countless hours of artisan labour and embodied the cultural memory of communities that have preserved these traditions for generations.

The collection was brought to life on the runway by acclaimed actor Neetu Chandra as the lead showstopper, joined by digital creator Garima Chaurasia and Nisha Yadav in a special showstopper appearance. They were accompanied by Neetu Mahajan and the four young creators from iMpower Academy, and Dr. Aishwarya Mahajan, Managing Trustee and President, M3M Foundation, receiving an enthusiastic response and standing ovation from the audience.

Speaking on the occasion, Dr. Payal Kanodia said, “At M3M Foundation, we believe that true empowerment begins when hidden talent is given visibility, dignity and opportunity. Ada-E-Hind is not merely a fashion showcase; it is a tribute to India’s artisans, whose hands preserve our cultural soul, and to the young creators who prove that dreams from the smallest villages can reach the grandest stages.”

Through its iMpower Academy for Skills implemented by the National Institute of Education and Development (NIED), M3M Foundation continues to equip young people from underserved communities with vocational training, mentorship and exposure. Ada-E-Hind extends this mission by connecting education with heritage, creativity and dignified livelihoods.

With Threads of India and the unveiling of Ada-E-Hind, M3M Foundation and Jaipuri Banno have once again demonstrated that when purpose meets creativity, fashion becomes a powerful medium for recognition, preservation and social transformation.

About M3M Foundation
M3M Foundation is the philanthropic arm of the M3M Group, working across education, health, livelihoods, sports, and environment. With a reach across 22 states and over 1,300 villages, the Foundation has positively impacted more than 5 million lives, driven by a vision of inclusive, sustainable, and transformative nation-building.

India’s mobile gaming landscape is rapidly evolving as users increasingly gravitate toward free-to-play and socially engaging entertainment experiences. With millions of smartphone users seeking quick, interactive, and accessible forms of digital entertainment, casual multiplayer gaming has emerged as one of the fastest-growing segments within the country’s online entertainment ecosystem.
 

Zupee Strengthens Focus on Free-to Play Social Gaming
 

As gaming preferences continue to shift toward mobile-first and community-driven experiences, platforms focused on free-to-play gameplay are witnessing growing engagement across audiences. Zupee Ludo, one of India’s leading skill-based gaming platforms with a community of over 100 million users, continues to strengthen its focus on skill-based free-to-play social gaming experiences designed around accessibility, entertainment, and responsible gameplay.
 

The Rise of Free-to-Play Social Gaming in India

India is home to one of the world’s largest mobile gaming communities, with more than 195 million mobile gamers and over 8.45 billion game downloads recorded in FY 2024-25, according to industry reports by Sensor Tower and Statista. As the industry continues to expand, user preferences are increasingly shifting toward accessible, socially engaging, and entertainment-first gaming experiences.
 

Zupee has long focused on offering free-to-play and skill-based gaming experiences for Indian users and continues to strengthen this ecosystem as the mobile gaming industry evolves. The platform remains focused on delivering accessible and socially interactive gameplay formats designed around entertainment, engagement, and responsible gaming practices.
 

Users can continue to enjoy Zupee’s skill-based Ludo gameplay experiences, participate in real-time multiplayer matches, and engage with the platform through fast-paced and community-driven gaming formats designed for modern mobile audiences.
 

Addressing User Concerns and Misinformation

In recent months, several online sources and social media discussions have created confusion around online gaming platforms in India, with some misleading articles incorrectly suggesting that apps like Zupee are banned. Much of this confusion has come from ongoing discussions around regulations related to real-money gaming (RMG) platforms in 2025.
 

It is relevant to note that Zupee ceased operating all real-money games on August 22, 2025, following the promulgation of The Promotion and Regulation of Online Gaming Act, 2025. Thereafter, Zupee’s platform model transitioned to, and presently remains focused on free-to-play gameplay experiences, making it different from platforms built around real-money gaming structures. Users can continue to access the platform, enjoy skill-based Ludo games, participate in real-time matches, and engage with the app through casual and social gaming formats that do not involve depositing or staking money.
 

The growing misinformation has also led many users to search online, “Is Zupee banned in India?” or “Can users still play Zupee?”
 

Zupee has clarified that the platform is not banned and users can enjoy free to play games on the app without any concern. With a growing community of over 100 million users and a strong presence among the top free board game apps on the Google Play Store, Zupee continues to offer free-to-play Ludo experiences designed around skill, entertainment, and social gameplay. Users can download Zupee, play Ludo for free and win cash/money rewards.
 

Zupee Continues to Build an Inclusive Gaming Ecosystem

Zupee continues to strengthen its focus on making online gaming more accessible, engaging, and socially interactive for a wider audience across India. With free-to-play gameplay experiences becoming increasingly popular among mobile users, the platform aims to deliver quick, skill-based, and entertaining gaming formats designed for modern digital audiences.

The app continues to focus on:

• Fast and engaging online games

• Mobile-first accessibility

• Social gaming practice

• Skill-based formats

• Fair gameplay

• Smooth and secure user experience

• Responsible gaming practices

• Community-driven entertainment
   

This approach has enabled Zupee to continue engaging players who are increasingly seeking casual, social, and mobile-friendly gaming experiences. Reflecting its growing popularity among Indian gamers, Zupee is also ranked #2 in the Top Free Board Games category on the Google Play Store in India.
 

A Focus on Responsible Gaming

As online gaming becomes more mainstream in India, responsible gaming practices are becoming increasingly important across the industry. Zupee states that user safety, transparency, and platform integrity remain central to its long-term vision.
 

The app continues to invest in creating a secure gaming environment while adapting its products to evolving market expectations and digital standards. By prioritizing responsible engagement and free gameplay, Zupee aims to contribute positively to India’s growing gaming ecosystem.
 

The Future of Online Mobile Gaming Industry in India

India’s online gaming sector is entering a new phase driven by regulation, innovation, and changing consumer behaviour. Platforms that prioritize transparency, accessibility, and user-centric experiences are expected to play an important role in shaping the future of digital entertainment in the country.
 

As part of this evolving landscape, Zupee continues to position itself as a platform focused on skill-based gaming experiences designed for modern Indian users. With its free-to-play approach and continued emphasis on responsible gaming, the platform aims to remain a trusted destination for millions of players across India.
 

For more information and updates, users can visit the official website of Zupee.