Few cities in India have transformed as rapidly as Gurugram. Over the last two decades, the city has evolved from a peripheral satellite town into one of the country’s most influential corporate and residential hubs, attracting multinational companies, institutional capital and a constantly expanding urban population.

Can Gurugram Sustain Its Real Estate Growth Amid Rapid Urban Expansion?

But Gurugram now finds itself at an important inflection point.

The very factors that fuelled its rise — rapid development, high absorption and continuous infrastructure-led expansion — are also placing increasing pressure on the city’s urban systems. Traffic congestion, density stress and infrastructure gaps are no longer isolated concerns. They are becoming central to conversations around the city’s long-term sustainability.

The question, therefore, is no longer whether Gurugram can continue growing. It is whether that growth can remain balanced and liveable.

Demand fundamentals remain strong

Despite concerns around congestion and urban pressure, Gurugram continues to remain one of India’s strongest real estate markets.

According to recent market reports, Delhi-NCR recorded nearly 15–16 million sq ft of office leasing in 2025, with Gurugram accounting for a dominant share driven by global capability centres, technology firms and financial institutions. Residential demand has remained equally resilient, particularly in premium and upper mid-income segments.

This demand is supported by structural advantages that continue to differentiate the city:

• Proximity to Delhi and IGI Airport

• Strong corporate ecosystem

• Expanding infrastructure corridors

• Higher-income demographic base

• Institutional investor confidence

Unlike speculative markets, Gurugram’s growth continues to be anchored in employment generation, which gives the market greater long-term depth.

The city is expanding beyond its traditional core

One of the clearest signs of Gurugram’s evolution is its outward expansion.

Earlier growth was concentrated around Golf Course Road, Cyber City and MG Road. Today, development momentum has shifted toward newer corridors such as Dwarka Expressway, New Gurugram, Southern Peripheral Road and emerging sectors along the city’s periphery.

This outward movement is not accidental. It reflects the city’s attempt to redistribute density and create newer urban clusters beyond already saturated zones.

Projects in emerging sectors are increasingly attracting buyers looking for a balance between connectivity, liveability and long-term value. Locations with lower density, improved road networks and integrated planning are seeing stronger traction among end-users.

In this context, projects such as MRG Crown in Sector 106, Gurugram, along the Dwarka Expressway, reflect the shift toward more integrated and future-ready residential ecosystems that balance accessibility with liveability.

Infrastructure pressure is becoming more visible

At the same time, Gurugram’s infrastructure challenges are becoming harder to ignore.

Key corridors such as NH-48, Golf Course Extension Road and Sohna Road continue to witness heavy congestion during peak hours. Waterlogging, pressure on civic utilities and uneven road infrastructure remain recurring issues in several parts of the city.

The core challenge is not simply the pace of development. It is the mismatch between real estate density and infrastructure readiness.

For years, growth in Gurugram often moved faster than urban planning. As the city matures, that model becomes increasingly difficult to sustain.

The next phase must focus on integrated growth

The sustainability of Gurugram’s next real estate cycle will depend less on expansion alone and more on the quality of planning behind it.

Three shifts will become particularly important.

Infrastructure-first planning

Future growth corridors must evolve alongside transport, drainage, utilities and social infrastructure rather than after them. Infrastructure can no longer remain reactive.

Mixed-use development

One of Gurugram’s biggest urban challenges has been the separation of residential and commercial zones, which intensifies commuting pressure. Integrated developments that combine housing, retail and social infrastructure can reduce travel dependency and improve urban efficiency.

Better liveability standards

Buyer expectations are changing rapidly. Open spaces, lower density, community infrastructure and lifestyle amenities are becoming increasingly important in residential decision-making.

This shift is gradually moving the market away from purely investment-led demand toward more end-user-driven absorption.

A maturing city, not a slowing one

There is often a tendency to interpret infrastructure stress as a sign of market saturation. In reality, Gurugram’s current phase reflects the evolution of a maturing urban economy.

Every major global business city eventually confronts questions around mobility, density and sustainability. The challenge is not to stop growth, but to manage it intelligently.

For Gurugram, this means moving from aggressive expansion to more disciplined urbanisation.

Looking ahead

Gurugram’s economic fundamentals remain extremely strong. Corporate demand continues to expand, infrastructure investment is ongoing and residential absorption remains healthy.

But sustaining this momentum will require a more balanced approach to growth.

The next decade cannot replicate the last. The focus must shift from rapid construction to integrated urban development, where infrastructure, mobility and liveability evolve together.

Gurugram’s growth story is far from complete. The real opportunity now lies in shaping a city that is not only larger, but significantly more sustainable than the one that emerged over the past twenty years.

Pepe Jeans London, the iconic denim lifestyle brand known for its international fashion, brought its premium denim, Shiruku, to life through a unique on-ground activation. Inspired by the softness of Japanese silk, Shiruku blends comfort with craftsmanship, offering a fabric that is lightweight, breathable, and designed for everyday wear with a premium feel. Building on this philosophy, the brand moved beyond static displays to create a more immersive consumer experience.

On the Road with Shiruku Denim

At the centre of this initiative was a one-of-a-kind concept: a truck wrapped entirely in Shiruku denim, designed to take the fabric directly to consumers. The journey began with a flag-off from the Pepe Jeans office, followed by an installation at R City Mall, Ghatkopar, before the truck travelled across Mumbai from April 27 to May 3.

The denim-wrapped truck served as both a striking visual and an interactive touchpoint, encouraging people to engage with the fabric in a more tangible way. It offered consumers the opportunity to explore Shiruku’s defining qualities—its softness, breathability, and lightweight feel—while retaining the strength and character of denim. By transforming a simple vehicle into a travelling brand experience, Pepe Jeans London created a distinctive on-ground moment that connected product innovation with real-world interaction.

Commenting on the activation, Rakesh Jallipally, CEO, Pepe Jeans London, said, “At Pepe Jeans London, we are constantly exploring new ways to bring our innovations closer to consumers. Shiruku is a standout fabric that redefines comfort in denim, and we wanted people to experience it beyond the retail environment. This activation allowed us to create a more direct, sensory connection with our audience, turning the product into a lived and memorable brand experience.”

With this activation, Pepe Jeans London continues to reimagine how consumers engage with denim by bringing together innovation, creativity, and meaningful on-ground experiences.

You can watch the video here: www.youtube.com/watch?v=1zaGL6z4hEk

About Pepe Jeans London

Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim, that’s what Pepe Jeans is all about.

Bisleri International, India’s leading packaged drinking water brand, continues to strengthen its long-standing association with cinema through its latest collaboration with the Malayalam action-drama Patriot for its limited-edition packs. Featuring an ensemble cast led by Mammootty and Fahadh Faasil, the film has already generated significant buzz among audiences across Kerala. The special-edition packs are currently available across Bisleri’s 500 ml, 1 Litre, 2 Litre, and Soda SKUs in the Kerala market.

Bisleri Unveils Patriot Limited-Edition Packs Featuring Mammootty and Fahadh Faasil

Commenting on the association, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said, “Consumer engagement today is increasingly driven by culture, entertainment and shared experiences. Our association with Patriot is part of Bisleri’s larger strategy to build strong regional relevance through cultural integrations that resonate deeply with audiences.”

The Patriot limited-edition packs celebrate the scale and popularity of Malayalam cinema while driving strong visibility for the association across Kerala. 

Available at upto 3000 retail outlets spanning general and modern trade stores, the special packs are supported by in-store branding, branded Bisleri trucks travelling across key markets in the state, and amplification across digital and social media platforms to engage consumers and movie enthusiasts alike. The limited-edition packs are also available on the Bisleri@Doorstep App.

About Bisleri International Pvt. Ltd

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

VinFast India has been honored with the “EV Manufacturer of the Year” award at the Times Drive Auto Summit & Awards 2026. The recognition reflects the company’s strong progress in the market, its expanding product portfolio, and its long-term commitment to supporting the adoption of electric mobility in India. 

Bhartendu Singh (second from left), CMO of VinFast India, receives an award from the organizers of the Times Drive Auto Summit and Awards 2026

Hosted by Times Network, the Times Drive Auto Summit & Awards is a flagship industry platform that convenes policymakers, industry leaders, and innovators to shape conversations around the future of mobility. The platform also honours excellence across the automotive sector, recognising organisations that are driving innovation, sustainability, and next-generation mobility solutions.

At the Times Drive Auto Summit & Awards 2026, the “EV Manufacturer of the Year” title was awarded to VinFast, which has demonstrated a clear market presence, a consistent product strategy, and a meaningful contribution to the advancement of electric mobility. VinFast’s recognition reflects its focused approach to building a relevant product lineup while investing in long-term ecosystem development in India.

The recognition further adds to the list of accolades VinFast has received in the Indian market, including “EV Champion of the Year” at the Jagran Hi-Tech Awards 2026, “Breakthrough Brand of the Year” at the Car&Bike Awards 2026, along with product honours such as “EV SUV of the Year – Editor’s Choice” for the VF 7 at the BBC TopGear India Awards 2026 and “Value for Money Car of the Year” for the VF 6 at the Autocar India Awards 2026, reflecting continued positive evaluation from industry experts toward the company’s product direction and long-term investment strategy.

Mr. Tapan Ghosh, CEO of VinFast India, said, “The recognition as ‘EV Manufacturer of the Year’ comes as a strong affirmation that we are on the right path in India, guided by a focused and long-term approach. Our effort has been towards simplifying EV adoption by combining relevant products with strong ownership support and long-term value. As we move ahead, we aim to make electric mobility a natural and practical choice for Indian consumers.”

Mr. Manav Sinha, Editor, Times Drive, added, “VinFast has entered the Indian EV space with remarkable clarity, confidence and ambition. From its product strategy and local manufacturing commitment to its focus on charging support, ownership peace of mind and customer-first initiatives, the brand is building more than just electric vehicles – it is building an ecosystem. At Times Drive, we believe VinFast’s aggressive and future-ready approach has made a strong impact on India’s EV landscape, making it a deserving winner of the EV Maker of the Year award.”

In 2026, VinFast continues to build strong momentum in the Indian EV market. Following the launch of the VF 6 and VF 7 electric SUVs, both of which have secured 5-star Bharat NCAP safety ratings, VinFast has strengthened its presence across key regions. The company has further expanded its portfolio with the introduction of the VF MPV 7, marking its entry into the electric MPV segment and reinforcing its focus on family-oriented mobility solutions.

Alongside the portfolio expansion, VinFast is enhancing the ownership experience through initiatives such as assured resale, structured buyback programmes, and comprehensive after-sales support. The company is also rapidly building a comprehensive electric vehicle ecosystem that integrates manufacturing, retail, financial solutions, charging infrastructure, and after-sales services, ensuring a seamless customer experience through close collaboration with local partners. In parallel, VinFast continues to advance its broader commitment to sustainability through initiatives like the Seeds of Change programme, through which every VinFast test drive contributes to tree plantation and meal support for underserved children across India.

About VinFast

VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC, one of Vietnam’s largest conglomerates, is a pure-play electric vehicle (“EV”) manufacturer with the mission of making EVs accessible to everyone. VinFast’s product lineup today includes a wide range of electric SUVs, e-scooters, and e-buses.

VinFast is currently embarking on its next growth phase through rapid expansion of its distribution and dealership network globally and increasing its manufacturing capacities with a focus on key markets across North America, Europe, the Middle East and Asia.

Learn more at: vinfastauto.in

Kathy’s Beverages Pvt Ltd, the company behind bubble tea and beverage brand Bobakat, has raised INR 6 crore (approximately USD 638,000) in a Pre-Series A funding round, a milestone that signals not just the brand’s next phase of growth, but the broader arrival of organised, experience-led beverage retail in India.

Dr. Rupali Ambegaonkar and Sannjeev Rao

The fresh capital will be deployed across product innovation, team expansion, marketing, and an accelerated retail rollout across the country. Bobakat’s growth engine is built on compact, experience-first outlets strategically positioned across high-footfall food courts and premium high streets, a format that is already proving its mettle with consumers and delivering strong unit economics for the business.

Founded in 2024 by Dr. Rupali Ambegaonkar and Sannjeev Rao, Bobakat was built on a sharp conviction: that India’s urban, young consumer was ready for a beverage brand that offered more than a drink; one that delivered a global experience rooted in local sensibility. That conviction has been validated decisively. The brand has served over 10 lakh consumers, is recording strong double-digit year-on-year growth, and is currently valued at INR 43 crore. The target now is INR 100 crore in Net Sales Value within 36 months, backed by a clear, capital-efficient expansion plan.

The macro tailwinds are undeniable. India’s beverage market, valued at USD 80.11 billion in 2025, is on course to reach USD 154.67 billion by 2035, growing at a CAGR of 6.80%. Within this landscape, the premium and experiential beverage segment represents one of the most exciting white spaces and Bobakat is firmly positioned to capture it.

Speaking on the fundraise, Dr. Rupali Ambegaonkar, Founder, Bobakat, said, “The Indian consumer today is seeking more than just beverages; they are looking for experiences, community spaces, and global formats adapted for local preferences. With Bobakat, our vision has always been to build a culturally relevant beverage brand that combines quality, innovation, and accessibility. This fundraise gives us the momentum to strengthen our operations, innovate across our offerings, and scale aggressively across key Indian markets.”

Co-founder Sannjeev Rao added, “We see immense headroom in India’s organised beverage ecosystem, especially within youth-driven consumption categories. Our compact and scalable retail model allows us to enter high-potential locations efficiently while maintaining strong unit economics. The next phase of growth will focus on expanding our store network, building stronger consumer recall, and creating a differentiated beverage experience.”

What makes Bobakat a particularly compelling story is the founding team behind it. Dr. Ambegaonkar brings formidable category expertise as the founder of Tea Culture of the World (TCW), a premium tea brand now present across 200+ stores in India. A former medical professional turned tea sommelier, she has spent years crafting globally inspired beverage experiences for Indian consumers and understands, better than most, what it takes to build a beverage brand with staying power. Sannjeev Rao is one of India’s most accomplished retail operators, with over 30 years of brand-building and turnaround experience across Future Group, Aditya Birla Retail, Landmark Dubai, and Raymond, and most recently as CEO of Being Human. Together, they bring the rare combination of consumer insight, category depth, and hard-won retail execution expertise that early-stage brands rarely have access to.

Bobakat’s differentiation in the crowded premium beverage space rests on four pillars: a quality-first product approach, sharp and deliberate audience positioning, a curated in-store consumer experience, and a store format designed for speed of replication without compromise on brand integrity.

The expansion roadmap reflects the brand’s ambition with 35 new stores in FY26–27, followed by 50 stores each in FY27–28 and FY28–29, spanning metro cities and high-growth emerging urban markets. With this raise, Bobakat isn’t just opening new stores it is staking its claim as the defining bubble tea and experiential beverage brand of India’s next decade.

As geopolitical tensions, maritime security concerns, and disruptions across global trade routes continue to reshape economies, industries, and supply chains worldwide, Galgotias University hosted Rear Admiral Girish Kumar Garg (Retd.) for a Leadership Dialogue on geopolitics, maritime strategy, and global trade dynamics.
 

Rear Admiral GK Garg (Retd.) engaged with students at Galgotias University on geopolitics, maritime security, global trade, and leadership in an increasingly uncertain world

The interaction, organised by the School of Aviation, Logistics and Tourism Management (SALTM), brought together students and faculty members for discussions on some of the most pressing geopolitical and economic developments influencing the world today. The session explored how ongoing tensions across West Asia and other regions are impacting global shipping corridors, logistics ecosystems, energy movement, international commerce, and supply chain resilience.

Rear Admiral Garg spoke extensively about the strategic importance of critical maritime routes including the Strait of Hormuz and examined how disruptions across these corridors directly influence global trade flows, economic stability, logistics planning, and business continuity across nations. He also discussed the evolving role of India and the Indian Navy in maintaining maritime security and safeguarding strategic trade interests in an increasingly uncertain geopolitical environment.

Students from across different schools and programmes actively engaged in discussions around strategic resilience, global trade dependencies, maritime logistics, risk management, and the growing intersection between geopolitics and business decision making. The dialogue encouraged students to think beyond conventional management frameworks and understand how international political developments increasingly shape industries, markets, and economic systems.

During his visit, Rear Admiral Garg appreciated the scale, infrastructure, academic environment, and overall learning ecosystem at Galgotias University. Reflecting on his interaction with students and his experience on campus, he remarked that the University was comparable with some of the finest national as well as international institutions he had visited during his extensive engagement with academic institutions. He further appreciated the energy, organisation, facilities, discipline, and student engagement visible across the campus.

Capt. Vaibhav Goutham Suresh, Director, School of Aviation, Logistics and Tourism Management, contributed academic and industry perspectives during the interaction and highlighted the importance of exposing students to contemporary geopolitical and economic realities that are increasingly shaping global industries and careers.

The session formed part of Galgotias University’s continuing efforts to connect classroom learning with real world global developments by enabling students to engage directly with distinguished leaders from strategic affairs, defence, public policy, and industry. Through such dialogues, the University continues to encourage interdisciplinary thinking, strategic awareness, and deeper engagement with the global realities students will navigate as future professionals and leaders.

PET FAMILY, an exclusive social networking platform dedicated to pet lovers, pet parents, veterinarians, pet businesses and the entire pet care ecosystem, has been officially launched with the vision of creating a unique digital community built around the emotional bond between humans and pets.

PET FAMILY founder and pet enthusiast Dharam Sidhu with brand ambassador actress Sonal Chauhan at the launch of the all-in-one pet care platform in Mumbai

The platform has been launched by 20-year-old entrepreneur and passionate pet enthusiast Dharam Sidhu, who transformed his deep love for animals into a professional vision aimed at building a meaningful and engaging platform for pet lovers. Driven by the idea that pets are an inseparable part of every family, Dharam Sidhu conceptualized PET FAMILY as a space where pet parents can connect, share experiences and celebrate the companionship pets bring into their lives.

Adding further prominence to the official launch held in Mumbai on May 10, 2026, renowned actress and passionate pet lover Sonal Chauhan was introduced as the Brand Ambassador of PET FAMILY. Known for her affection towards animals, she expressed support for the platform’s vision of building a dedicated community that celebrates the special bond between pets and their families.

Developed as a dedicated digital ecosystem for the rapidly growing pet community, PET FAMILY enables users to connect with fellow pet lovers, share memories, celebrate their pets and engage with a like-minded community that truly understands the emotional connection between pets and their families.

India today is home to nearly 40 million pet parents, while the global pet care industry and pet-loving community continue to witness significant growth. Recognizing the evolving needs of this expanding ecosystem, PET FAMILY has been designed to go beyond conventional social networking by offering an integrated platform for communication, engagement and pet-related services.

The app provides a one-stop destination for the pet community by allowing pet care brands, vendors and service providers to showcase their products and offer services directly to users. The platform aims to bridge the gap between pet parents and the pet care industry through a seamless and community-driven experience.

One of the app’s most distinctive features is that it allows users to create profile identities featuring themselves together with their pets, reinforcing the belief that pets are not merely companions but an inseparable part of the family.

With a vision to build a global community of pet lovers, PET FAMILY aspires to create meaningful emotional connections and a vibrant platform where every pet and every pet parent feels valued, connected and celebrated.

Speaking on the launch, the company stated, “PET FAMILY is not just an app — it is a family built on love, companionship and connection.”

For more information, visit website: petfamily.in, www.instagram.com/official.petfamily

DKMS Foundation, a non-profit organisation supporting patients with blood cancer and blood disorders, hosted the DKMS Lifesaver Honours to recognise partners, supporters, and medical professionals whose contributions have strengthened the donor registry, improved patient care, and enabled more patients to receive a second chance at life.
 

DKMS Foundation India brings together changemakers and medical leaders at the Lifesaver Honours Night in Bengaluru to support blood cancer patients
 

The event brought together key stakeholders whose collective efforts have driven the expansion of the blood stem cell donor registry and enhanced patient care in India. It highlighted the importance of sustained collaboration across the medical community, institutions, and civil society to address the growing need for stem cell donors, while also drawing attention to ongoing efforts to raise awareness and bridge gaps in access to timely, life-saving transplants for patients across the country.

Among the prominent guests at the evening were Karthik Reddy, Joint Commissioner of Police (Traffic), Bengaluru City, and Mandira Bedi, actor, television presenter, and fitness advocate, who lent their support to the cause.

“Our mission to provide a second chance at life is a collaborative effort spanning medical science, corporate social responsibility, and public advocacy,” said Patrick Paul, Executive Chairman, DKMS India. “The Lifesaver Honours is our way of expressing gratitude to those who go above and beyond to bring hope to patients in need. Their commitment continues to form the backbone of our work in India.”

Dr. Elke Neujahr, Global CEO, DKMS said, “Every year, thousands of donor searches are initiated globally, highlighting the ongoing need for matching donors. At DKMS, we are committed to ensuring that every patient in need can find a suitable match.”

“This is only possible through collaboration. To save lives it takes voices that inspire action, institutions that mobilise communities, medical teams that deliver excellence, and individuals whose dedication never stops.”
 

A key highlight of the evening was the presentation of the Lifetime Achievement Honour to Dr. Latha Jagannathan, Medical Director and Managing Trustee, BMST Bengaluru, in recognition of her contribution to the fight against blood cancer and blood disorders. “I am deeply honoured to receive this recognition and to stand alongside those committed to this cause,” said Dr. Latha Jagannathan. “It is a privilege to contribute to work that brings hope to families when they need it most.”
 

The evening also served as a platform to discuss key challenges in blood stem cell transplantation, including gaps in donor availability, awareness, and timely access to treatment, while highlighting the need for stronger collaboration across the healthcare ecosystem to improve patient outcomes.
 

The evening honoured winners across four distinct categories:

Category 1: Awareness
Excellence in Blood Cancer & Blood Disorders Reporting: Awarded to Afshan Yasmeen, Deputy Editor, The Hindu, Bengaluru, for impactful reporting that brought the cause to the forefront of public discourse through the story, “A Silent Burden: Thalassaemia Patients in Karnataka Battle Disease with Hope and Hardship”
 

Category 2: Registration
Outstanding Institutional Partner: Recognising Manipal Institute of Technology (MAHE), Manipal, for leading the way in youth donor registration.
Outstanding Corporate Partner: Celebrating EXL Technologies, India, for integrating the DKMS mission into their CSR and employee engagement initiatives.

Category 3: Medical Excellence
Collection Centre of the Year: Awarded to BMST, Bengaluru, for demonstrating exceptional standards in donor care and stem cell collection.
Medical Advisory Group Felicitation: A special honour for 10 distinguished members of the medical community for their expert guidance.

Category 4: Special Recognition
Lifetime Excellence Award: A leadership-discretionary honour recognising an individual who has made a unique, transformative impact on the lives of patients with blood cancer and blood disorders.
 

About DKMS Foundation

DKMS Foundation, India, is a non-profit organisation dedicated to the fight against blood cancer and other blood disorders, such as thalassemia and aplastic anemia. The foundation aims to improve the situation of patients in India and across the world by raising awareness about blood stem cell transplantation and registering potential blood stem cell donors.

For more information, please visit www.dkms-India.org.

Unbound, a high-performance men’s personal care brand, is breaking the fourth wall in an industry long dominated by airbrushed models and rigid routines. The brand unveils “Real Moments. Unscripted. Unbound.”, a digital-first campaign that blurs the lines between a brand film and a community-led documentary.

Unbound Presents a Bold New Take on the Modern Indian Man – Global in Mindset, Indian in Grit

At a time when a new generation is redefining aspiration beyond wealth, fame, and external validation, Unbound’s latest campaign captures a cultural shift, one where inner strength, balance, and being fully present are valued as much as traditional measures of success.

YouTube link: youtube.com/shorts/WrdXcD4miKk?si=viH9RAgV6T0kU_7C

The film marks a departure from the constructed masculinity often portrayed in Indian advertising. Instead of casting actors to play a role, Unbound built the campaign around the lives of real practitioners. The edit is a high-energy blend curated from the existing journeys of athletes, creators, and travellers across India, featuring technical boxing and yoga sequences led by real-life coaches and trainers. From inverted crunches to headstands on mountain cliffs, from skydiving to pushing physical limits through sport, the film reflects the grit, discipline, and cinematic quality of content being created by practitioners themselves.

From coaches helping others build strength to yogis balancing stillness with discipline; from everyday athletes building sustainable fitness lifestyles to creators documenting life in motion, each story is lived, not performed. As Unbound ushers in a new era of self-care for men who move, the brand offers a fresh interpretation of what it means to be #AlreadyUnbound through the spaces where they feel most alive.

Speaking about the initiative, Kanika Mittal, Founder of Unbound, said, “Authenticity, for us, comes from what is already being lived. Every day, men are moving, training, pushing their limits, and finding their own sense of balance in the middle of it all. These moments are deeply personal, instinctive, and shaped by everyday discipline. We simply brought them together into a campaign that reflects how men truly feel unbound when immersed in the sports and fitness activities they love. What we’re building is fluid, shaped not just by us, but by a growing community where every new experience adds to the evolving expression of what it means to be unbound.”

Atul Arora, Founder of Unbound, added, “With ‘Real Moments. Unscripted. Unbound.’, the intent was to move away from creating a defined narrative and instead curate one from real life. While our products are rooted in skin, hair, and body care, our values are rooted in supporting a generation that increasingly values personal growth and the freedom to define success on its own terms. We invite people to experience the world of Unbound at unbound-lifestyle.com”

Extending this idea, the brand introduces #AlreadyUnbound, inviting individuals to share their own moments and become part of a growing collective movement. With this, Unbound positions itself as more than a personal care brand, it represents a way of living, where self-care becomes an expression of self-respect.

About Unbound

Unbound is a performance-led self-care brand for men, built around the philosophy of Zero-Step Self-Care. Designed for modern lifestyles, the brand creates high-efficacy, multi-functional products across skin, hair, and body care that simplify routines without compromising on performance. Built for men in motion, Unbound addresses real everyday stressors such as sweat, sun exposure, pollution, and hard water through solutions that are efficient, intuitive, and effective. The brand is currently preparing for its launch in India.

About The Founders

Unbound is founded by Kanika Mittal and Atul Arora, entrepreneurs with deep experience across brand building, consumer businesses, and digital commerce.

Kanika Mittal has held leadership roles across global consumer and digital platforms, including Country Head for Twitter India, Country Manager at Taboola, and Marketing Director at Reebok India. She currently serves as an Independent Board Director at Datamatics and is a bestselling author. Her expertise spans strategy, revenue growth, digital media, and ad tech, bringing a strong consumer- and brand-first lens to Unbound.

Atul Arora brings extensive experience in Omnichannel & Digital commerce across India and the Middle East. Over the years, he has held senior leadership roles at Reebok, Benetton, Namshi and Landmark Group, where he played a key role in scaling e-commerce businesses across sports, fitness and lifestyle categories. His strength lies in building and scaling consumer-focused businesses.

Together, the founders are building Unbound with the ambition of creating a new category in men’s self-care, one rooted in performance, simplicity, and movement. Beyond products, Unbound is envisioned as a culture-first brand that celebrates real moments of men being unbound, from athletes and coaches to entrepreneurs and professionals who embody movement in their everyday lives. In a market defined by complexity and routines, Unbound is anchored in a simpler idea: self-care that moves with you.

About The Influencers

Aman Dhoni: Calisthenics coach with a strong focus on outdoor training and natural movement

Shivam Anand: ACE-certified fitness coach and nutrition specialist focused on longevity for busy professionals. Also, an avid biker and boxing enthusiast

Dr Amit: A yogi, corporate wellness coach, author, entrepreneur & environmental scientist practicing the pursuit of science and spirituality

Aayush: A sales director and senior corporate professional who enjoys pushing his limits through sports like sky diving

Taufeeq: Traveller who captures and documents his experiences

Deepak: Fitness coach focused on building strength & transformation

Shiva: Filmmaker focused on documenting travel experiences