Modicare Limited, one of India’s leading Direct Selling companies, marks a significant milestone as it completes 30 years of empowering Indians and enabling dreams. Built on a foundation of trust, belief, and opportunity, this journey is being celebrated as ‘Azadi Ke Tees Saal’, three decades of transforming lives across the country.
 

Samir K Modi addressing Modicare Advisors at the Azadi Ke Tees Saal Celebration
 

Founded in 1996 with the vision of enabling Azadi for every Indian, Modicare has grown into a powerful movement that continues to create meaningful impact across the country. What began as a bold idea has today evolved into a nationwide community of millions of advisors, united by belief and driven by purpose.
 

Speaking on the occasion, Mr. Samir K. Modi, Founder and Managing Director, Modicare Limited, said, “I have dedicated my life to carrying forward the legacy of my grandfather, Rai Bahadur Gujar Mal Modi, and my father, KK Modi. When we founded Modicare in 1996, it began with a powerful idea – Azadi. Azadi to live better, earn with dignity, and dream without limits.
 

We started with just 8 products. Today, we have over 470. But products alone don’t build success—people with belief do. Modicare began with 369 people who believed in this opportunity, and today, the Modicare Parivaar is 60 lakh+ strong. We now service over 15,000+ pincodes across India, because we believe true Azadi will only come when we reach every home. Ghar Ghar Azadi, Har Ghar Modicare.
 

Over the years, we have empowered millions of Indians to find their own Azadi. Today, 43% of our advisors are women—a milestone that matters deeply, because when a woman rises, a whole generation rises.
 

And yet, I believe this is just the beginning. As India moves forward with the vision of an Atmanirbhar Bharat, our mission becomes even more meaningful—to empower individuals with opportunities that create dignity, self-reliance, and pride.
 

Thirty years have given us a strong foundation, but the next chapter is far more meaningful. Our mission is simple—to take Azadi to every Indian home. Because the future of Modicare will not be built by time, but by people who believe.
 

Every home. Every dream. Every Indian deserves Azadi.
 

Soch Badlo. Khudko Badlo. Duniya Badlo.”

Marking this milestone, Modicare hosted a special YouTube Live on 30th March, where Mr. Samir K. Modi engaged and connected with Modicare advisors nationwide. The brand also celebrated the occasion across all its offices and Modicare Lifestyle Centres, bringing together leaders and advisors for a day filled with engagement, recognition and shared moments of joy. Across the country, advisors came together with their respective teams, making it a truly collective celebration of the brand’s journey.
 

Over the years, Modicare has not only built a diverse portfolio of high-quality products across categories, but more importantly, has created sustainable income opportunities for lakhs of Indians. At its core, the brand has always stood for more than just products—it stands for possibility, self-reliance, and the power of dreams.
 

As Modicare celebrates 30 years, the journey is not just a reflection of the past, but a renewed commitment to the future, of reaching more homes, empowering more lives, and taking the Azadi movement forward.
 

About Modicare Limited
Modicare Limited is one of India’s leading Direct Selling companies. Founded in 1996 with a vision to empower individuals by providing them the opportunity to build a better life. With a strong nationwide presence, Modicare offers a diverse portfolio of 470+ high-quality products and 750+ SKUs across categories such as wellness, personal care, skincare, nutrition, home care, and food & beverages.
 

Over the years, Modicare has built a robust network of over 60 lakh+ advisors and services more than 15,000+ pincodes across India. The company is committed to enabling sustainable income opportunities, fostering entrepreneurship, and empowering individuals to achieve financial independence.
 

Driven by its philosophy of ‘Azadi’, the freedom to live better, earn with dignity, and dream bigger, Modicare continues to inspire millions of Indians to transform their lives while contributing to the vision of a stronger, Atmanirbhar Bharat.

Hong Kong, SAR
TUMI, the international travel, lifestyle, and accessories brand, brought the rhythm and sensorial richness of the Mediterranean to Koh Samui, Thailand, celebrating its Spring 2026 “Mediterranean Escape” collection. From March 28th to 30th, celebrities and VIPs from the Asia-Pacific region gathered to launch the destination-inspired collection, capturing the spirit of TUMI on vacation.
 

(From left) Thai Celebrity “Blue”, Thai Celebrity “Dunk”, TUMI’s Senior VP of Global Marketing and eCommerce, Jill Krizelman, TUMI’s Global Creative Director, Victor Sanz, TUMI’s Vice President of Asia-Pacific and Middle East, Aris Maroulis, Thai Celebrity “Becky”, and Thai Celebrity “Mile”
 

The “Mediterranean Escape” journey welcomed over 80 guests for a weekend designed to channel the destination’s relaxed spirit. Thai celebrities in attendance included Phakphum Romsaithong (“Mile”), Blue Pongtiwat Tangwancharoen (“Blue”), Natachai Boonprasert (“Dunk”), and Becky Armstrong (“Becky”). TUMI’s Global Creative Director, Victor Sanz, and Senior VP of Global Marketing and eCommerce, Jill Krizelman, shared the “design-meets-destination” philosophy that anchors the new collection. Guests also engaged with Aris Maroulis, TUMI’s Vice President of Asia-Pacific and Middle East, who shared the brand’s strategic focus on growing its women’s and lifestyle categories.
 

Pink Clay and Thyme Corners and Lemonade Bar
 

The Spring 2026 collection marks a shift from the brand’s signature darker palette, spotlighting TUMI’s evolving women’s and lifestyle offering with vibrant colors, prints, and new textures. These are featured across core collections—including 19 Degree travel cases, Voyageur totes and backpacks, Olas shoulder bags and totes, and Harrison backpacks—delivering a refreshed look and feel. A robust assortment of accessories rounds out the new collection.
 

TUMI Spring 2026 “Mediterranean Escape” Event
 

Victor Sanz shared, “This Spring, we’re exploring a different side of TUMI – more expressive, more vibrant– with pieces inspired by a Mediterranean journey. The collection draws from the colors, textures, and atmosphere of the region, channeling that sense of escape and bringing a more emotional lifestyle dimension to how we design for travel.”

From the moment guests touched down, they were greeted with hints of the Mediterranean, enjoying sunset cocktails and a Mediterranean-inspired dinner.

The following day, Victor Sanz welcomed the guests into their own “Mediterranean Escape” – a reimagined coastal town with splashes of thyme green, sun-washed terracotta, and radiant yellow, mirroring the collection’s destination-inspired hues. Wandering amongst enchanting florals, fresh lemons, and beautiful ceramics, guests were invited to visit the Lemonade Bar for a welcome drink while exploring a complementary summery capsule of women’s Voyageur and Olas collections paired with eye-catching 19 Degree travel cases.

Guests continued their discovery at two distinct beachside settings: the Pink Clay Corner and the Thyme Corner. These spaces featured the newly introduced 19 Degree Front Access travel case and key styles from the women’s Voyageur and Belden accessories collections, as well as the seasonal Mediterranean Print capsule.
 

(From Left) Korean content creator Choi Yunnyeong, Indonesian model & content creator Helen Hiu, Filipino content creator Camille Co, and Malaysian actress Bella Dowanna
 

Guests concluded the journey with sunset drinks, dinner, and a closing party featuring fire dancing and a DJ performance on the beach.

Aris Maroulis shared, “To truly capture the spirit of our Spring 2026 collection, we knew we had to let our guests step inside it. We designed a sensory journey that brings to life the evolution of our women’s and lifestyle offerings.”

The Mediterranean Escape collection is available now at TUMI.com and in TUMI stores worldwide.
 

About TUMI
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we’re committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.

TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2026 Tumi, Inc.

Reinforcing its commitment to strong dealer relationships, JK Cement hosted the latest edition of its flagship ‘Gathbandhan’ program in Lucknow, where the company rewarded 21 top-performing dealers with cars across key performance categories.

JK Cement hosted the latest edition of its flagship ‘Gathbandhan’ program

The event brought together leading dealers and channel partners from the region and was attended by Dr. Nidhipati Singhania, Vice Chairman, JK Cement; Dr. Raghavpat Singhania, Managing Director, JK Cement; and Mr. A.K. Saraogi, CFO, JK Cement, along with other senior leadership from the company

The ‘Gathbandhan’ initiative has emerged as a key platform for JK Cement to recognise and reward the contributions of its dealer network, celebrating excellence and strengthening long-term partnerships. Over the past two years, the program has honoured top-performing dealers across India in the prestigious Titanium and Legend categories, underscoring the company’s commitment to collaborative growth with its channel partners.

Speaking at the event, Dr. Nidhipati Singhania, Vice Chairman, JK Cement, said, “Our dealers have always been the backbone of JK Cement’s growth journey. The ‘Gathbandhan’ program reflects our deep appreciation for their dedication, trust, and unwavering partnership. By recognising their achievements, we aim to further strengthen this bond and continue building a future of shared success.”

Sharing his thoughts, Dr. Raghavpat Singhania, Managing Director, JK Cement, said, “At JK Cement, we believe that our dealer partners are integral to our success and expansion across markets. ‘Gathbandhan’ is our way of celebrating their achievements and reinforcing the spirit of collaboration that defines our relationship. We remain committed to empowering our partners and growing together as we continue to strengthen our presence across the country.”

Through initiatives like ‘Gathbandhan’, JK Cement continues to strengthen its channel ecosystem and reinforce its commitment to growing together with its partners.

About JK Cement Ltd.

JK Cement Ltd. is among India’s top manufacturers of Grey and White Cement, and home-building solutions globally. For over five decades, JKCement has contributed to India’s infrastructure through product quality, customer focus, and technology leadership, beginning with its flagship grey cement unit in Nimbahera, Rajasthan, in May 1975.

The Company’s Grey Cement capacity is 31.26 MTPA, making it a leading manufacturer with a strong presence across 15 states, especially in Rajasthan, Uttar Pradesh, and Madhya Pradesh. With a total White Cement and Wall Putty Capacity of 3.05 MTPA, JK White Cement is sold in 36 countries around the globe.

The Company has a strong international presence with two subsidiaries, JK Cement Works Fujairah FZC and JK White Cement (Africa) Ltd. In 2023, JKCement launched JKMaxx Paints, offering wall, wood, and metal finishes. In the same year, JKCement expanded into construction chemicals with JK Profix, a waterproofing line, and also entered the Ready-Mix Concrete segment with JK Super Concrete, serving Delhi NCR and set for nationwide growth.

For more information, please visit JK Cement: www.jkcement.com

CoreStack, a global Agentic Governance OS provider, is excited to announce that it has been ranked No. 65 on sixth annual Inc. Regionals: Pacific list – the most prestigious ranking of the fastest-growing privately held companies in the Pacific – marking the fourth consecutive year CoreStack has earned this distinction.

Ranked among 134 Pacific-region companies recognized for exceptional growth, CoreStack achieved a 97% two-year revenue growth rate – outpacing the regional median of 94 percent. This recognition is a direct reflection of CoreStack’s expanding footprint, deepening customer trust, and its accelerating momentum as enterprises worldwide increasingly turn to its Agentic Governance OS to manage the growing complexity of cloud, SaaS, and AI-driven environments.

“It is indeed an honor to make Inc.’s list of fastest-growing companies 4 years in a row,” says CoreStack’s CEO, Ezhilarasan (Ez) Natarajan. “This recognition reflects our robust growth and the transformative value our Agentic Governance OS delivers to customers and partners. Our 97% two-year growth is a testament to our clients’ trust and the innovation driving our platform forward. And this milestone comes at a pivotal moment, marked by our landmark acquisition of BetterCloud, opening a new chapter in unified enterprise governance.”

Between 2022 and 2024, these 134 private companies had a median growth rate of 94 percent; by 2024, they’d also added 7,503 jobs and $2.5 billion to the region’s economy.

“The honorees on this year’s Inc. Regionals list achieved exceptional growth at a time when the odds were against them. Amid inflation, supply chain disruptions, and ongoing economic uncertainty, they didn’t just persevere – they innovated, adapted, and thrived. Their resilience made them standouts in their industries and true growth engines in their regions,” said Bonny Ghosh, editorial director at Inc.

About CoreStack

CoreStack is the leading Agentic Governance OS for FinOps, security, and compliance in the AI-accelerated enterprise. It enables organizations to achieve Velocity with Control by continuously and intelligently governing cost, risk, compliance, and operations across cloud, SaaS, and AI-driven systems – operating at machine speed so enterprises can scale faster without increasing risk or cost. Trusted by over 1,000 global enterprises and partners across 40+ countries, CoreStack governs more than $3B in annual cloud consumption and is a Microsoft Azure (Legacy) Gold Partner, AWS Technology Partner with Cloud Operations Competency, Oracle Cloud Build Partner, and Google Cloud Build Partner.

Learn more at www.corestack.com.

About Inc.

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company.

For more information, visit www.inc.com.

Kisan Kumbh 2026 was successfully organized on 30th and 31st March at Dogra Hall, IIT Delhi, bringing together more than 2500 farmers along with key stakeholders from across the agricultural ecosystem. M3M Foundation created a strong platform for its beneficiaries to directly connect with the public and promote their products.

Teams from Spiti, Nubra Valley, and Sarvoday supported by M3M Foundation showcase their products at Kisan Kumbh 2026, IIT Delhi

The M3M Foundation’s stalls featured enterprises from regions including Laddakh, Spiti, and other rural geographies, with active participation from teams from Spiti and Nubra Valley, along with Sarvoday products, enabling beneficiaries to showcase, market, and sell their products like cold pressed mustard oil, hand grind spices, Sea buckthorn juice, pulp, berries, roasted barley, products made from yak wool. These products were widely appreciated by visitors for their quality and authenticity. The stalls attracted over 2,500 visitors, providing significant exposure and direct market access to grassroots producers.

The participation resulted in strengthened market linkages, increased visibility for rural enterprises, and direct customer engagement, reinforcing the importance of such platforms in bridging the gap between producers and consumers.

In a proud moment, M3M Foundation was appreciated on stage by Shri Shyam Singh Rana, Hon’ble Agriculture Minister of Haryana, in the presence of General V. K. Singh, Hon’ble Governor of Mizoram. The event was also graced by Shri Nitin Gadkari ji, Hon’ble Minister of Road Transport and Highways, Government of India, as the Chief Guest.

Dr. Aishwarya Mahajan, Managing Trustee and President, M3M Foundation, said, “M3M Foundation is currently working across 8 states with over 10,000 farmers, including in remote regions such as Laddakh and Spiti. In areas like Nubra Valley, we have enabled food processing systems, ensuring that farmers are not only engaged in cultivation but also in value addition. More than 5,000 women farmers are actively involved in both farming and processing, strengthening rural livelihoods.”

The Foundation’s initiatives continue to focus on enabling market access, promoting value addition, and strengthening women-led agricultural enterprises across diverse geographies.

Dr. Payal Kanodia, Chairperson and Trustee, M3M Foundation, added, “At M3M Foundation, our approach is to work closely with farmers, especially women, and strengthen their role as decision-makers in agriculture. We are not only supporting them in cultivation but also enabling value addition, market access, and sustainable practices, so that farming becomes more resilient and profitable. Platforms like Kisan Kumbh help amplify their efforts by connecting them directly with larger markets and opportunities.”

M3M Foundation’s participation at Kisan Kumbh 2026 reflects its continued commitment to strengthening grassroots enterprises and creating meaningful, market-driven opportunities for farmers across India.

About M3M Foundation

M3M Foundation is the philanthropic arm of the M3M Group, working across education, health, livelihoods, sports, and environment. With a reach across 22 states and over 1,300 villages, the Foundation has positively impacted more than 5 million lives, driven by a vision of inclusive, sustainable, and transformative nation-building.

AmbitionBox, India’s No. 1 platform for company reviews and salary insights, today announced the winners of the ABECA 2026 – AmbitionBox Employee Choice Awards, India’s largest employee choice awards.

120 companies emerge as winners based on 19 lakh employee reviews across 16 categories

In its fifth edition, ABECA 2026 honours 120 companies across 16 categories, based on 19 lakh reviews submitted by employees. The awards are built entirely on feedback from employees who worked in these organisations during the calendar year 2025, making them a credible reflection of workplace experience and employee sentiment at scale.

What sets ABECA apart is its employee-first and transparent approach. Companies do not apply or pay to participate, and there is no jury involved. Winners are determined solely based on authentic employee reviews shared on AmbitionBox, reinforcing the platform’s commitment to real, unbiased workplace insights.

This year’s winners represent a diverse mix of organisations across company sizes and industries, from large enterprises to emerging tech startups, highlighting workplaces that have consistently earned high ratings from their employees.

“The fifth edition of ABECA is a celebration of employee voice at scale. What makes these awards truly special is their democratic nature, real employees sharing real experiences. That’s what makes ABECA India’s most honest and trusted employee choice awards,” said Mayur Mundada, Founder & Business Head, AmbitionBox.

Here’s a snapshot of the winners across key categories:

• Top-Rated Mega Companies (50,001+ employees): 13 winners, including Jio, Mahindra & Mahindra, Sodexo, Reliance Industries, ICICI Bank

• Top-Rated Large Companies (10,001–50,000 employees): 20 winners, including Equitas Small Finance Bank, Piramal Finance, Hindalco Industries, JLL

• Top-Rated Mid-Sized Companies (200–10,000 employees): 20 winners, including HCL Healthcare, Motilal Oswal Private Wealth Management, Learning Routes, Universal Sompo General Insurance

• Top-Rated Tech Start-ups: RevFin, Planet Spark, Zetwerk

• Top-Rated Companies for Women: 13 winners, including IBM, CGI Group, Optum Global Solutions, ITC Infotech, Schneider Electric

In addition, awards were announced across key industries, including Energy & Power, Pharma, Financial Services, Banking, Retail, Construction, Internet/Product, IT/ITES, Automobile, Consumer Electronics, and FMCG, recognising top-rated companies within each sector.

ABECA 2026 follows a rigorous and transparent methodology. Companies are evaluated based on qualifying reviews submitted by current and former employees between January 1 and December 31, 2025. A proprietary algorithm factors in both the number of reviews and overall ratings, ensuring that only companies with consistent and credible employee feedback make it to the final list.

With over 1.5 crore registered users, 95 lakh reviews, and 4 crore salary insights, AmbitionBox continues to enable job seekers to make informed career decisions while helping organisations strengthen their employer brand through authentic employee feedback.

Explore the full ABECA 2026 winners list on AmbitionBox.

Trident Group successfully showcased its latest innovations at its New York office during March 23–27, Market Week 2026, presenting a forward-looking portfolio under the theme A Brighter Way Forward.

Thoughtfully curated bed & bath linens by Trident Group, blending responsible innovation and modern living, showcased at NY Market Week 2026

The showcase highlighted Trident’s commitment to purposeful design, enduring comfort, and modern living. Visitors experienced an extensive and thoughtfully curated range of bedding, towels, and bathrobes, each reflecting the company’s focus on quality, sustainability, and contemporary lifestyles.

A standout of the exhibit was the introduction of next‑generation plant‑based fabrications, including eucalyptus, bamboo and lyocell-derived materials, underscoring Trident’s leadership in sustainable fibre technologies. These innovative fabrics demonstrated enhanced softness, breathability, and reduced environmental footprint.

The collection also placed special emphasis on beauty and wellness, showcasing textiles enriched with advanced skincare finishes to elevate everyday comfort. Strengthening its luxury segment, Trident unveiled premium offerings crafted from Pima, Supima, and Giza cotton, which drew strong interest from global buyers.

Recognizing emerging lifestyle trends, a dedicated product line was featured for the rapidly expanding Airbnb and short‑stay market, offering versatile and durable essentials for modern hosts. Additional attractions included melange and washed ranges, vibrant kids’ collections, and curated holiday assortments, all receiving enthusiastic appreciation from attending buyers and partners.

Trident Group emphasized that A Brighter Way Forward reflects its strategic focus on sustainability, well‑being, and delivering excellence in everyday living.

About Trident Group

Trident Limited is the flagship company of Trident Group, an Indian business conglomerate and global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (Yarn, Bath & Bed Linen) Paper (Wheat Straw-based) and Chemical manufacturer. Trident’s yarn, bath & bed linen, and paper businesses have earned global recognition and are delighting millions of customers across India and the world. Trident is one of the largest players in home textiles in India. Supplying national, captive, and retailer-owned brands; the organization is highly decorated with awards from its customers, vendors, and various government entities in recognition of advancing the highest standards in product quality, social responsibility, and environmental stewardship. The company operates in three major business segments: Textile (Yarn, Bath & Bed Linen) Paper (Wheat Straw-based) and Chemical, with its manufacturing facilities in Punjab and Madhya Pradesh.

For more information please visit us at: www.tridentindia.com.

Bhumika Realty, one of North India’s leading real estate developers, has announced the onboarding of Rohit Sharma, former captain of the Indian Cricket Team, along with Ritika Sajdeh, as its official brand ambassadors.

Bhumika Realty Announces Strategic Association with Rohit Sharma & Ritika Sajdeh as Brand Ambassadors

The association is aligned with the company’s focus on strengthening brand credibility and expanding its presence across North India’s key real estate markets. It reflects Bhumika Realty’s approach to engaging with a wider audience while continuing to position itself as a developer driven by design precision, quality craftsmanship, and global standards – delivering a refined and elevated experience for its stakeholders.

Rohit Sharma, widely known as the ‘Hitman’, brings with him a strong legacy of performance, consistency and leadership, while Ritika Sajdeh adds depth to the partnership with her understanding of brand building and consumer engagement.

“We are delighted to welcome Rohit Sharma and Ritika Sajdeh to the Bhumika Realty family. This association reflects the direction in which we are taking the brand as we scale our operations across key markets. The alignment of discipline, consistency, and long-term focus resonates strongly with our brand philosophy. Our emphasis remains on structured growth, strong fundamentals, and delivering with precision as we strengthen our presence across regions,” said Uddhav Poddar, CMD, Bhumika Group.

“For us, it’s always about consistency, discipline, and contributing to a larger vision. We are pleased to associate with Bhumika Realty; the company’s strong leadership vision and focus on execution make this collaboration both meaningful and well-aligned,” – Rohit Sharma & Ritika Sajdeh.

The development comes as Bhumika Realty continues to advance its growth trajectory across key markets. As part of its next phase, Bhumika Realty is strategically intensifying its presence in the NCR region, backed by substantial land acquisitions. This underscores a focused and long-term vision to scale its footprint across Delhi-NCR through thoughtfully planned developments.

The company has successfully delivered and is currently operating Urban Square Mall, Udaipur’s largest mall anchored by a premium hotel chain, and is progressing with developments including a mixed land use project in Faridabad, a commercial project in Gurugram, and upcoming integrated township plans across Faridabad, Sonipat, Meerut, and Vrindavan.

In addition to its core real estate developments, Bhumika Realty is actively expanding into transit-oriented infrastructure, including development opportunities at DMRC Metro Stations, as well as hospitality assets such as hotels at key strategic locations – further strengthening its diversified growth strategy and long-term value creation approach.

SixthFactor, a global insights consultancy headquartered in Dubai, UAE, with offices in India, Saudi Arabia, Singapore, and the United States, has launched BrandIQ globally, an AI-powered brand health intelligence platform that monitors how brands are perceived and experienced across digital channels in real time.

BrandIQ: AI-Powered, Forward-looking Brand Intelligence

What is BrandIQ?
BrandIQ is an always-on brand intelligence platform developed by TheSixth.AI, SixthFactor’s proprietary AI analytics division. It continuously monitors and analyses digital brand signals across four interconnected dimensions to deliver a unified, live, real-time view of brand awareness, perception, trust, and advocacy, replacing the rearview mirror of periodic surveys with forward-looking intelligence.

• AI & LLM Visibility: How a brand is represented in AI-generated responses across large language models including ChatGPT, Google Gemini, and Perplexity

• Search Performance: How a brand surfaces, ranks, and competes in organic and paid search environments

• Social Narrative: How brand-related conversations form and travel across social platforms

• Consumer Reviews & Validation: How consumer sentiment and trust signals play out through public reviews and ratings

Today’s consumer spends 6–7 hours online daily (Telefonica, 2025), searching, reviewing, comparing, and reacting publicly. Before they buy, they sense-check. Before they trust, they search. What looks like everyday digital behaviour is in reality live brand experience, playing out continuously, at scale, largely outside the view of traditional brand tracking. BrandIQ is built to change that.

Developed by TheSixth.AI, SixthFactor’s proprietary AI-led insights division, BrandIQ has been launched globally, with its India debut marking a major expansion of the platform’s footprint, bringing always-on brand intelligence to India, home to nearly 1.02 billion internet users and one of the world’s fastest-growing digital consumer markets (Reuters, Jan 2026).

BrandIQ’s methodology is AI-powered, human-led, and research-grade with analytical models and correlative data analysis. Advanced AI models process the scale and complexity of digital signals. Human expertise interprets them, delivering structured intelligence that can be acted upon, not just observed. Each engagement is bespoke, built around a brand’s specific category, competitive context, and strategic questions. Crucially, BrandIQ is one of the few brand intelligence platforms to include Generative AI Visibility as a core tracking dimension, monitoring how brands appear in responses generated by large language models such as ChatGPT, Google Gemini, and Perplexity, a channel that now influences consumer decisions before a traditional search even takes place.

Himanshu Vashishtha, Founder and Global CEO, SixthFactor, said, “Brands today are navigating a digital ecosystem that is more complex, faster moving, and more consequential than anything traditional tracking was built for. BrandIQ is our answer to that. It gives our partners a complete, real-time view of their digital brand health, so that every brand decision starts from the clearest, most current picture of where they stand.”

Diptanshu Ray, Managing Director, SixthFactor India, stated, “India is one of the most digitally active consumer markets in the world, and the signals that shape brand perception here are richer, faster, and more complex than ever before. Brand decisions today need to be informed by what consumers are searching, saying, and experiencing in real time. BrandIQ makes that possible, delivering structured, decision-ready intelligence that turns digital signals into genuine competitive advantage.”

Faisal Khan, Managing Director, TheSixth.AI, added, “Most AI tools today are built to listen. BrandIQ is built to understand. The AI models powering this solution handle the complexity and scale. The structured analytical framework and correlation modelling applied on top of that make it research-grade. And human judgment ensures the intelligence is real.”

Frequently Asked Questions
Q: What is BrandIQ?
BrandIQ is an AI-powered brand health intelligence platform by SixthFactor that tracks digital brand signals in real time across AI/LLM environments, search, social media, and consumer reviews.
Q: Who is BrandIQ designed for?
BrandIQ is built for brand managers, CMOs, and insights teams at mid-to-large organisations seeking always-on visibility into how their brand is perceived and experienced across digital channels.
Q: How is BrandIQ different from traditional brand tracking?
Traditional brand tracking relies on periodic consumer surveys, which provide a retrospective snapshot. BrandIQ delivers continuous, real-time intelligence across live digital signals, including AI-generated brand mentions, a channel not captured by any legacy tracking methodology.
Q: In which markets is BrandIQ currently available?
BrandIQ is now live for clients across global markets.

About SixthFactor 
SixthFactor is an insights consultancy, powered by Behavioural Sciences, Artificial Intelligence and Design Thinking, that gives organizations clarity, predictability and profitability at every step of their growth journey. Founded in 2012 and home to the Middle East’s first Neuro Lab, the firm is headquartered in Dubai, with offices in Saudi Arabia, India, Singapore, and the United States. SixthFactor deploys a full spectrum of qualitative, quantitative, and advanced research methodologies including neuromarketing, AI analytics (TheSixth.AI), ethnographic research and Design Thinking sprints along with proprietary Behavioural Economics frameworks, translating insight into commercial action. Clients include HSBC, Visa, IKEA, Amazon, Google, Microsoft, Samsung, Nestlé, Flipkart, ITC, Birla White, Asian Paints, Emami, Tata Consumer Products, Dabur and other global and regional leaders. 

Website : www.sixthfactor.in ; www.thesixth.ai.
LinkedIn : www.linkedin.com/company/sixthfactor-consulting
Business Contact for Queries or to book a BrandIQ demo : Arjun Urs | arjun.urs@sixthfactor.com.