• Up to 60% off across beauty, hair, bath & body, fragrances, and tools.

• From daily surprises and bumper giveaways to app-exclusive rewards, there’s something new to unlock every day, join the celebration now.

• Now live until 21st April bringing together the best across categories, with limited-time deals and sought-after picks available while they last.

Hey beauty lovers, the biggest party of the year is back! Nykaa is celebrating 14 years, and this time, it’s all about bigger carts, better picks, and deals you don’t want to miss. From cult favourites to viral must-haves and luxury icons, it’s raining deals across categories and your wishlist is about to thank you.

Nykaa turns 14 and brings India’s biggest beauty celebration

Hold up, don’t blink. This isn’t just a sale, it’s a full-blown beauty celebration with jaw-dropping offers across hundreds of brands. Whether you’re restocking your everyday staples or finally hitting “add to cart” on that long-awaited splurge, Nykaa has you covered. And if decision fatigue is real, don’t worry because Nykaa’s beauty editors have already done the heavy lifting with top picks and bestsellers you can grab at steal prices. But hurry, these deals? They’re not waiting around.

Everyday Essentials & Hydration Heroes You Can’t Miss

From self-care staples to shower shelf upgrades, get ready to shop up to 50% off across bath and body favourites. From homegrown favourites like Nykaa Wanderlust and Earth Rhythm to global picks like Uriage and Illiyoon, alongside everyday staples such as Plum, Dove, Palmolive, and Bath & Body Works, plus names like WishCare, Carmesi, Sanfe, Foxtale, Gillette Venus, and Khadi Natural, there’s something for every routine, mood, and moment.

And that’s not all, your favourite hydration heroes are up to 50% off, making it the perfect time to upgrade your everyday essentials with skin-loving must-haves.

Makeup Deals That Deserve a Double Take

Calling all makeup lovers, this is your moment. Discover up to 60% off across cult favourites, led by Nykaa Cosmetics, Kay Beauty, and PIXI, alongside global icons like M.A.C, Bobbi Brown, Too Faced, Smashbox, and Estée Lauder, trending favourites like NYX Professional Makeup, Makeup Revolution, PAC, e.l.f. Cosmetics, and Insight Cosmetics, and everyday go-tos like Maybelline New York, L’Oréal Paris, Faces Canada, Swiss Beauty, Recode, and MARS.

Add to cart bestselling lipsticks at up to 60% off, and explore the best of beauty with best offers under INR 499 and INR 999 and up to 70% because great glam doesn’t have to come with a hefty price tag.

Skincare Steals for That Birthday Glow

Glowing skin starts here. Shop up to 50% off on skincare favourites, led by Nykaa Skin and Dot & Key, alongside SPF heroes like Supergoop and La Roche-Posay, with trusted names like CeraVe, Cetaphil, Eucerin, and Minimalist, and ingredient-led favourites including The Derma Co, Aqualogica, Dr. Sheth’s, Pilgrim, and Foxtale.

From global icons like Clinique, Estée Lauder, and The Ordinary to K-beauty favourites like Innisfree, TONYMOLY, Aestura, d’Alba Piedmont, and The Face Shop, along with everyday essentials like Olay, Fixderma, Uriage, and WishCare, your skincare shelf is about to get a serious upgrade.

Haircare Heaven Is Calling

Bad hair days? Not on our watch. Explore up to 60% off on haircare and styling essentials from everyday favourites like BBlunt, Streax, Streax Professional, WishCare, and Nykaa Hair to salon-grade names like L’Oréal Professionnel, Wella Professionals, Schwarzkopf Professional, Sebastian Professional, SP, and Matrix.

Add to that global favourites like Olaplex, Moroccanoil, Tangle Teezer, GHD, and La’dor, alongside rising names like Fix My Curls, Manetain, Moxie Beauty, Brillare, and De Fabulous. Plus, smoothening shampoos at great deals from your favourite brands like Tresemme, OGX, Herbal Essences, and Pantene make it easier than ever to achieve sleek, frizz-free hair days.

Fragrance Finds & Luxe Little Indulgences

Discover your next signature scent with up to 50% off on fragrances, led by Nykaa Perfumery, alongside favourites like Ajmal India, Skinn by Titan, AND Fragrances, and Bath & Body Works, and a growing mix of global and niche names like Burberry, Calvin Klein, Givenchy, Tom Ford, Jo Malone London, Davidoff, Lattafa, Afnan, Ahmed Al Maghribi, and Contraband.

Whether you’re into everyday scents or luxe indulgences, there’s something for every mood, plus luxury minis starting at just INR 499 make it the perfect time to experiment.

Tools & Appliances That Mean Business

Upgrade your routine with must-have appliances at up to 80% off. From styling tools to everyday beauty tech, brands like Philips, Agaro, Alan Truman, Winston, and Bronson Professional are bringing high-performance essentials at prices too good to miss.

Whether you’re investing in your first hair toolkit or upgrading your styling game, this is your moment to plug in, power up, and level up your routine.

Bumper Deals, Daily Surprises & Giveaways You Can’t Miss

And just when you think it can’t get bigger, Nykaa’s Birthday Sale turns up the excitement with surprises at every click. From surprise gifts on orders above INR 1600 to free Nykaa Cosmetics lipsticks worth INR 600 on qualifying carts, there’s always something extra waiting in your bag.

Celebrating 14 iconic years, Nykaa is also bringing the ultimate “14 for 14” flash sale, where everything drops to just INR 14 for a limited 14-minute window, a blink-and-you-miss-it moment you’ll want to be ready for.

Loyalty gets rewarded too, with exclusive curated gifts for Privé Gold and Platinum members, alongside app-only perks that make every purchase feel like a win. Expect surprise category spotlights across the event, from high-energy makeup marathons to skincare-focused days, unlocking deep-value deals for a limited time. Plus, keep an eye out for exciting platform-wide moments like B1G1 offers and special showcases where Nykaa’s signature labels, including Kay Beauty, Nykaa Cosmetics, and Nykaa Skin, take center stage with exclusive anniversary offers.

The celebration continues on @mynykaa on Instagram, where daily giveaways bring you closer to some of the most loved brands including Charlotte Tilbury, e.l.f. Cosmetics, &done, Lakmé, L’Oréal Paris, Maybelline New York, Sulwhasoo, and Kiehl’s. Shoppers can engage with simple prompts and stand a chance to win curated beauty hampers worth up to INR 10,500.

Adding to the excitement, four lucky winners stand a chance to win a 10-year supply of essentials from Pinq, while one winning duo will unlock the ultimate IRL experience, a FREE 60-second shopping spree at a Nykaa Luxe store.

With new surprises dropping every day, every click, cart, and entry could lead to something big.

Let the Birthday Shopping Begin! Head to the Nykaa app or visit www.nykaa.com to get started,

*All offers and deals are subject to applicable terms and conditions.

Limelight Lab Grown Diamonds, India’s pioneering brand in the lab grown diamond jewellery segment, has kicked off the new financial year with a landmark expansion, launching 25 new stores in the first quarter across key metros and high-growth Tier 2 cities. With this, the brand’s total retail footprint will expand to 85+ stores nationwide.

L to R Karamjyot Singh Chawla, Director; Pooja Madhavan, Founder & MD; Kalpan Dalal, Co-founder & Director; Nirav Bhatt, Co-founder & Director

This aggressive scale-up reinforces Limelight’s leadership in the lab grown diamond category and its mission to make sustainable, future-forward luxury accessible to a wider audience. By deepening its presence beyond metros and into emerging markets, the brand is tapping into a powerful shift in consumer behavior where aspiration meets conscious consumption.

Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, said, “When we started Limelight, our vision was not just to build a brand, but to create an entirely new category in India. Today, seeing lab ngrown diamonds being embraced across metros and Tier 2 markets alike are incredibly rewarding. Launching 25 stores at the very start of the financial year is a strong signal of this shift. As pioneers, we are not just expanding retail we are shaping consumer mindsets towards smarter, more sustainable luxury. Our journey to 200 stores is not just about scale, but about making this new-age choice accessible to every modern Indian.”

As a first mover in the category, Limelight Lab Grown Diamonds has played a defining role in building awareness and trust around lab grown diamonds, positioning them as an ethical, affordable, and aspirational diamonds. The brand’s expansion strategy is sharply calibrated to ensure both reach and depth across markets.

Karamjyot Singh Chawla, Director – Retail Expansion, added, “Our expansion strategy is sharply focused on building depth across high-potential markets, not just breadth. Every new store is a step towards creating a truly national footprint with consistent, premium experiences. Supporting this scale is a strong backbone across merchandising, supply chain, and financial discipline ensuring that growth is both agile and sustainable.”

Nirav Bhatt, Co-founder & Director – Inventory & Merchandise, said, “As demand for lab grown diamonds accelerates, our focus is on ensuring agility in inventory and relevance in design. We are building a supply and merchandising engine that is as modern as the category itself.”

Kalpan Dalal, Co-founder & Director – Production & Finance, added, “Scaling to 200 stores requires a strong backbone of efficient production and financial discipline. Our approach ensures that rapid growth is supported by operational excellence and long-term sustainability.”

The brand’s rapid retail growth is further supported by a robust omni-channel strategy, strong franchise partnerships, and continued investment in design innovation and consumer education. Each store is designed to deliver a seamless and elevated customer experience, aligned with the brand’s ethos of transparency, sustainability, and modern luxury.

With a clear roadmap to reach 200 stores by 2027, Limelight Lab Grown Diamonds is poised to further accelerate its growth trajectory and redefine the future of fine jewellery retail in India.

About Limelight Diamonds

Headquartered in Mumbai, Limelight Diamonds is India’s largest and most trusted lab grown diamond jewellery brand, specializing in pure CVD lab grown diamonds. Limelight has been a pioneer in building the lab grown diamond category in India, offering consumers exceptional brilliance, purity and contemporary design.

Over the past few years, the brand has witnessed rapid nationwide expansion and today boasts the widest retail footprint for lab grown diamond jewellery in India, with 60+ exclusive brand outlets across 45+ cities. Limelight’s collections span solitaires, everyday fine jewellery and statement pieces, catering to modern Indian consumers. With a strong focus on retail excellence, design innovation and consumer education, Limelight continues to lead the growth of the lab grown diamond jewellery segment in India.

For more information, visit www.limelightdiamonds.com.

BriBooks, in partnership with EducationWorld, hosted the National Young Authors Awards & Exhibition Ceremony 2025–26 on 28th March 2026 in New Delhi — marking the grand culmination of two transformative youth literary movements: the National Young Authors’ Fair (NYAF) and the Summer Book Writing Festival (SBWF).

BriBooks Honours India’s Best Young Authors and Schools at the National Awards & Exhibition 2025–26

The landmark ceremony recognised India’s most gifted young authors, honoured schools fostering literary excellence, and reinforced BriBooks’ position as the world’s largest book writing platform for school students — a platform that has now inspired over 1.4 million students across 32+ countries to write, publish, and share their stories with the world.

A Celebration Graced by India’s Distinguished Leaders

The ceremony brought together an extraordinary gathering of luminaries who lent the event their presence, prestige, and personal conviction in India’s young authors:

• Hon’ble Smt. Meenakshi Lekhi — Former Minister of State for External Affairs and Culture, Government of India

• Dr. Deepa Malik — Padma Shri Awardee and Former President, Paralympic Committee of India

• Mr. Bhavin Shah — CEO, Education World

• Shri Anish Gawande — Celebrated youth leader and author

• Shri Pankaj Pachauri — Founder & Editor-in-Chief, GoNews

Ami Dror, Founder & President of BriBooks, addressed the audience through a heartfelt video message – applauding the dedication of every young author and reaffirming BriBooks’ unwavering commitment to nurturing India’s next generation of storytellers.

Recognising India’s Best Schools as Literary Leaders

Schools from across India were honoured for cultivating a culture where creativity and storytelling thrive — not as extracurricular afterthoughts, but as core expressions of academic identity.

• India’s Best School Chain Award: Army Welfare Education Society (137 schools, 2.3 lakh students)

• India’s No. 1 Literary Leader: Amalorpavam Higher Secondary School, Puducherry

Other top literary institutions included: Shree Niketan (Rajajipuram), City Montessori School – Aliganj (Lucknow), Amrishbhai R Patel School, and Amalorpavam Lourds Academy (Puducherry).

India’s Top 10 Jury Award Winners – NYAF 2025–26

The Jury Awards celebrated extraordinary originality, narrative depth, and storytelling craft. A distinguished panel evaluated each work for its literary merit, thematic richness, and the maturity of voice – recognising young authors who wrote with a purpose far beyond their years.

1. Abhiram Sai Chimmili — The Clock of Consequence

2. Devisha Shrivastava — The Signal of Unity

3. Prisha Singh — Swapped

4. Ahana Ray — Cell City and the Secret Code

5. Suchismita Dasgupta — The Pages in Between

6. Mansi Thapa — When Silence Stays

7. Umdah Beg — The Bloom That Broke the Law

8. S Monika — Echoes Beyond Time

9. Drishyaa Gupta — Finding Muffin

10. Priyanshi Popat — When the Time Breaks

Abhiram Sai Chimmili was crowned India’s No. 1 Jury Award Winner, setting a benchmark for literary excellence among young writers.

India’s Top 10 Best-Selling Young Authors — NYAF 2025–26

The Best-Selling Author Awards recognised young writers whose stories not only achieved literary merit but resonated powerfully with readers — a rare combination of creative craft and authentic audience connection.

1. Ahaana Changrani — Magicella’s Marine Voyage

2. Rudra Bhangdiya — The Trip to Dubai

3. Abhiraj Shee — The Tale of Jaxon and Elara

4. Nishtha Pal — Good Has Triumphed Over Evil

5. Darsh Devendra Makhija — The Wizard’s Parfait

6. Kshipra Moreker — Marine Biology to Regenerate

7. Hasini Polu — When the Silence Screamed

8. Arjun Rathore — The Secret Bridge

9. Amayra Agrawal — Interesting Stories by Amayra

10. Gianna Narula — Star Adventures

Summer Book Writing Festival 2025 — Creativity Without Boundaries

The SBWF 2025 Awards & Exhibition Ceremony celebrated students who transformed their summer vacation into a season of authorship — proving that imagination, when given direction, needs no classroom.

• India’s No. 1 Jury Choice Award Winner: Namrata Chambyal (Dearest Maisy From The Chasm)

• India’s No. 1 Best-Selling Author: Kshipra Moreker (Beti Padhao)

The event concluded with a powerful fireside chat featuring Jury Winners and Best-Selling Authors — sharing their personal journeys through storytelling, the discipline of writing, and the transformative experience of seeing their words in print. Their insights offered a living proof of what BriBooks enables: young people who don’t just consume stories, but create them.

In Their Own Words

“When children are given the opportunity to write, publish, and share their stories, they don’t just become authors — they become creators of the future.” – Ami Dror, Founder & President, BriBooks

About BriBooks

BriBooks is the world’s largest book writing platform for school students, with a mission to turn every child into a published author. Operating across 32+ countries, BriBooks provides students with the tools, mentorship, and publishing infrastructure to write, design, and launch their own original books. Through its flagship programmes — the National Young Authors’ Fair (NYAF) and the Summer Book Writing Festival (SBWF) — BriBooks has become the most celebrated youth authorship movement in India, empowering over 1.4 million students. 

Website: www.bribooks.com.

Not too long ago, Noida and Ghaziabad were largely viewed as extensions of Delhi NCR rather than destinations in their own right. Today, both markets stand as self-sustaining residential ecosystems, with a distinct premium identity shaped as much by intent as by infrastructure. What’s particularly noteworthy is that this evolution wasn’t accidental; instead, it was driven by a set of developers who chose to invest early, long before the narrative had caught up.
 

Rising skylines, refined living: The evolution of Noida–Ghaziabad into a luxury real estate hub
 

The shift gained real momentum when infrastructure began to align with intent. The Noida Expressway evolved into a defining spine for high-end residential development, while the FNG Expressway started to redraw accessibility across city edges. What followed was developers stepping in to convert connectivity into a credible product, and building not just homes, but a sense of aspiration and long-term trust. Few developers entered at a time when social infrastructure was still finding its footing, and end-user confidence remained tentative at best. Over time, these calculated risks began to compound, turning locations like Sector 150 and 144, Noida Extension, and Siddharth Vihar into some of the region’s most referenced micro-markets.
 

At the heart of this evolution are developers who approached the market with sharply defined philosophies, each distinctly shaping the region.
 

Gulshan Group – Strengthening its presence in the luxury segment, Gulshan Group has partnered with Indian Hotels Company Limited (IHCL) to bring a landmark hospitality-led development to Noida. The project will feature the country’s tallest Taj hotel along with branded serviced residences, introducing a new dimension of refined, service-driven living to the Noida Expressway. With residences in the Rs. 35–40 crore range, the development is positioned to offer a seamless blend of design, comfort, and the signature hospitality experience associated with the Taj brand, catering to a discerning segment seeking elevated urban lifestyles.
 

Nimbus Group – With a legacy rooted in early investments across emerging corridors, Nimbus Group has evolved into a developer known for strengthening buyer confidence in Noida’s growth micro-markets through a balanced focus on timely delivery, functional design, and long-term livability. Its project, Nimbus The Arista Luxe in Sector 168, exemplifies this approach with thoughtfully planned residences that prioritise open green spaces, efficient layouts, and understated luxury, complemented by double-height entrance lobbies and integrated smart home features. Building on this, the development also introduces a strong wellness-led proposition, with homes designed to maintain indoor air quality (AQI) below 50 through advanced filtration systems- reflecting a shift towards healthier, future-ready urban living.
 

Prateek Group – As one of the earliest luxury developers in Noida, Prateek Group launched the region’s first luxury project, Prateek Stylome, in 2011, followed by Prateek Edifice in 2013 — steadily raising the bar in NCR’s real estate market. Its integrated township, Prateek Grand City in Siddharth Vihar, blends scale with open spaces and lifestyle amenities, while Prateek Canary in Sec-150 Noida offers low-density living with privacy and a premium feel. Through a consistent focus on livability and design, the Group has been instrumental in building buyer confidence in high-value housing.
 

County Group – Operating at the upper end of the spectrum, the Group’s boutique developments have steadily pushed the market beyond conventional premium. Projects like Jade County in Wave City and Clove County in Sector 151, Noida, bring in a more refined, design-led sensibility to emerging and established micro-markets alike, and shape a distinctly aspirational luxury narrative.
 

Experion Developers – An FDI-backed real estate firm, Experion Developers applies a disciplined methodology to residential projects. Following Experion Elements, the firm launched its second project, SAATORI, in Sector 151, Noida, along the Noida Expressway. This low-density, Japanese-inspired community offers three high-rise towers with few residences per core. The company has recently crossed Rs 1800 crore sales for this luxury residential venture. With a strong focus on wellness, green spaces, and globally influenced design, the project underscores Experion’s commitment to crafting future-ready living environments.
 

Delhi NCR recorded 9,677 new residential unit launches in Q1 2026, 26% jump year-on-year basis. Greater Noida and Noida contributed 23% and 4% share, respectively. Sector 150, for instance, emerged as a low-density, lifestyle-driven enclave where planning took precedence over pace, while sectors 144 and 143 along the Noida-Greater Noida Expressway evolved into a definitive premium belt, anchored by consistent developer activity.
 

In many ways, the trajectory of these markets reflects a gradual de-risking led by developers. What began as calculated bets on the outskirts has now turned into NCR’s most established residential landmarks, proving that in real estate, conviction often precedes consensus.

Shinji Fukuyo, Chief Blender of Suntory Global Spirits and one of the world’s most respected spirits artisans, visited India for an exclusive engagement centered on Hibiki, Suntory’s iconic blended Japanese spirits and a defining expression of harmony in spirits making. The visit marked a curated evening dedicated to the artistry, philosophy and craftsmanship that have established Hibiki as a global symbol of Japanese spirits.
 

Shinji Fukuyo brought the spirit of Japanese craftsmanship to India, celebrating the artistry behind Hibiki – a true icon from Suntory Global Spirits
 

As the fifth-generation Chief Blender in Suntory’s century-long legacy, Fukuyo represents a lineage of mastery that underpins Hibiki’s creation. Central to this is the Japanese philosophy of Wa, or harmony, where balance, subtlety, and depth are achieved through precise and thoughtful blending. His visit brought together Japan’s storied spirits heritage and India’s appreciation for refined, premium spirits, with Hibiki at the heart of the experience.

A Curated Hibiki Experience

This year’s edition unfolded across two marquee locations, Madeleine de Proust at Fairmont, Mumbai and The Collections at Four Seasons, Bengaluru as intimate, immersive showcases designed to bring the world of Hibiki to life. The exclusive tasting and masterclass-led evenings brought together spirits connoisseurs, industry leaders and tastemakers for a sensorial journey through Hibiki’s layered artistry, guided by the expertise of Shinji Fukuyo.

In Bengaluru, the experience extended into thoughtful cultural expressions, from an ice carving showcase led by Robert Hospet, Portfolio Advocate, South India, Suntory Global Spirits, to a calligraphy station offering personalised mementos for the guests. Created using traditional Japanese brush techniques and minimalist design, these elements reflected a quiet interplay of time, precision and transformation, echoing the harmony that defines every pour of Hibiki.

At its core was an exploration of Hibiki’s blending philosophy, rooted in the ideals of Miyabi, a Japanese concept of elegance and refinement that elevates nature into art. Guests were introduced to the meticulous process behind Hibiki, which harmoniously blends spirits from the Yamazaki, Hakushu Chita distilleries, each contributing to a precise balance between people and nature.

Matured across a range of casks—including American white oak, Spanish oak and rare Mizunara oak—Hibiki reveals its complexity through integration rather than intensity. Fukuyo shared insights into the Japanese approach to blending, where patience, sensitivity and respect for nature guide every decision, resulting in a spirits defined by elegance, depth and balance.

Symbolism Rooted in Harmony

The event also explored the symbolism embedded in Hibiki’s design—from the bottle’s 24 facets representing the Japanese lunar calendar and the passage of time, to the washi paper label and nuanced colour palette. These elements reflect the natural rhythms and aesthetic principles that define Hibiki’s character. This philosophy was echoed throughout the event, drawing subtle parallels between Japanese traditions and India’s own rich heritage of craftsmanship, ritual and storytelling.

Shinji Fukuyo, Chief Blender, Suntory Global Spirits, said: “Hibiki is an expression of harmony, bringing together nature, craftsmanship, and time in a way that is both subtle and deeply layered. In Japan, we pursue balance and refinement with great care, and Hibiki reflects this philosophy in every detail. It was a pleasure to share this approach with guests in India, where there is a growing appreciation for authenticity, craftsmanship, and the quiet beauty of Japanese spirits.”

For more information on Hibiki, please visit house.suntory.com/hibiki-spirits

WHEN:

March 31, 2026 – Mumbai

April 2, 2026 – Bengaluru

WHERE:

Fairmont Hotel, Mumbai

Four Seasons Hotel, Bengaluru

Infrastructure in NCR has never merely connected locations; it has consistently reshaped real estate trajectories. Big ticket developments like the Delhi–Dehradun Expressway are beginning to do the same, but with a more distinct shift in direction. As improved connectivity brings Dehradun within closer reach, the conversation is moving toward where and how people choose to live, and which projects are best placed to respond to that shift.

How the Delhi–Dehradun Expressway is Redefining Real Estate Opportunities

With travel time set to reduce from nearly 6–7 hours to approximately 2.5 hours, Dehradun is no longer positioned as a distant retreat. Instead, it is rapidly transitioning into a viable residential extension of NCR. This structural shift is influencing not just accessibility, but also buyer intent, moving from occasional visits to more sustained and frequent usage of homes in the region.

Moreover, this evolving demand dynamic is already beginning to reflect in market indicators. A Magicbricks report highlighted that housing demand across hill destinations grew by 8.2% year-on-year during July–September 2025. Within this, Dehradun recorded one of the sharpest price appreciations at 30.9%, underscoring renewed interest in premium second-home and lifestyle-driven residential markets.

However, the opportunity along this corridor is not uniform. As with any emerging market, value creation is concentrated in projects that are thoughtfully positioned where location, planning, and product differentiation align with evolving buyer expectations. 

It is within this context that developments like Excentia Tatva begin to stand out. Located on Rajpur Road, arguably one of Dehradun’s most established and premium residential corridors, Excentia Tatva responds directly to this shift in demand. Unlike high-density developments that rely on scale, the project adopts a consciously low-density approach, catering to a segment where exclusivity, space, and long-term liveability are key decision drivers.

What distinguishes the development in the current market is not just its location, but how it translates infrastructure-led growth into tangible living value. As connectivity improves, buyers are no longer evaluating second homes purely as investment assets; they are increasingly seeking environments that can function as true extensions of their primary residence. 

Excentia Tatva aligns closely with this evolving preference. Its planning integrates natural and cultural context into the living experience, anchored around a preserved 200-year-old tree courtyard and situated in proximity to spiritual landmarks such as Maa Anandmayee Ashram and Shri Aurobindo Ashram. This contextual integration adds a layer of depth that goes beyond conventional residential offerings.

At the same time, the project reflects a growing emphasis on sustainability and long-term liveability. As one of the early IGBC pre-certified gold-rated residential developments in Dehradun, it incorporates design principles focused on natural light, ventilation, and open green spaces; factors that are increasingly central to buyer decision-making, especially in low AQI environments.

Besides, today, buyers are not looking for standalone apartments, but for self-sustained ecosystems that can support extended stays. Excentia Tatva’s ecosystem of amenities, from a five-star clubhouse and rooftop terraces to an infinity pool and wellness-focused facilities, positions itself as a more self-contained residential environment. In a market that is transitioning from tourism-led to residential-led demand, such features become critical in sustaining both user interest and investment value.

“The opportunity along the Delhi–Dehradun corridor is not just about improved access; it is about how certain projects are positioned to benefit from that shift. In a market that is still in a phase of value discovery, developments that are differentiated by design, density, and location are better placed to create long-term value. Excentia Tatva reflects this approach by focusing on a segment where supply remains limited, but demand is becoming increasingly defined,” said Manit Sethi, Director, Excentia Tatva.

A growing segment of NCR-based professionals and entrepreneurs is now actively seeking alternatives to high-density urban living—prioritising space, privacy, and a stronger connection to nature, without compromising on quality and convenience. Excentia Tatva’s low-density planning and its location within an established, well-connected micro-market allow it to directly cater to this demand. As a result, it is increasingly being viewed not just as a second-home investment, but as a flexible residential option that can adapt to changing lifestyle needs.

“What we are witnessing is a structural shift in how second homes are perceived. They are no longer occasional-use assets, but extensions of everyday living. Projects that can deliver both experiential value and functional liveability are far better positioned to see sustained demand. The focus is clearly moving toward environments that offer cleaner air, lower density, and a more balanced way of living,” added Aniket Sethi, Director, Excentia Tatva.

As the Delhi–Dehradun Expressway continues to enhance regional connectivity, its real impact will unfold through the performance of projects that are able to translate this advantage into long-term value. While the broader market will benefit from improved access, it is developments with strong fundamentals that are likely to lead this next phase of growth. Amidst this, Excentia Tatva represents how infrastructure-led transformation is beginning to shape not just where people invest, but how they choose to live.

In a significant step towards strengthening women empowerment and fostering a women-friendly social ecosystem, Noida Police organized the Mission Shakti Samman Samaroh 2026 on April 9, 2026, at the Police Commissionerate Office, Sector-110, Noida. The event was held under the vision of Empowered Women, Prosperous State as part of the fifth phase of Mission Shakti, aimed at recognizing individuals from varied field of who were contributing to women empowerment, social harmony, and the peaceful resolution of family and community disputes.

Galgotias University faculty felicitated during Mission Shakti Samman Samaroh 2026 at Police Commissionerate Gautam Buddh Nagar

The ceremony was graced by DIG Rajeev Narain Mishra, Additional Commissioner of Police, Law and Order, Police Commissionerate, Gautam Buddh Nagar, as the Chief Guest. In his address, he highlighted the wide-ranging women-centric initiatives undertaken by the police, including community engagement, awareness programs, safety mechanisms, and collaborative governance. He emphasized that true women empowerment extends beyond mediation and requires continuous efforts in education, safety, employment support, and building trust between citizens and law enforcement.

Prof. Dr. Shivangi Sharma from school of Law and Prof. Dr. Kumar Ashutosh, from school of Liberal Education, of Galgotias University, were felicitated along with other women achievers by DIG Rajeev Narain Mishra, Additional Commissioner of Police, Law and Order, Police Commissionerate, Gautam Buddh Nagar, in recognition of their dedicated role in mediation and family dispute resolution.

The event also recognized distinguished women achievers from sectors such as banking, manufacturing, sports, media, and social work. These individuals were honored for their professional excellence as well as their active role in supporting initiatives that promote a safe, inclusive, and women-friendly environment.

Ms. Anukriti Sharma, DCP Women Safety, elaborated on the collaborative approach adopted by the Gautam Buddh Nagar Police Commissionerate in working with citizens to educate, empower, and enable the district as a women-safe space. She highlighted key initiatives under Naari Shakti, including the impactful Pink Booths, which have significantly strengthened public trust and accessibility for women.

The event underscored the importance of collective efforts by law enforcement agencies, educational institutions, professionals, and civil society in driving meaningful social change. Mission Shakti Samman Samaroh 2026 served as a powerful platform to honour change-makers and inspire continued community participation toward women empowerment.

The ceremony concluded with the presence of senior police officials, academicians, social leaders, media representatives, and other distinguished guests, marking another milestone in the ongoing journey toward a safer and more inclusive society. 

About Galgotias University
Galgotias University is among the world’s leading universities in Quacquarelli Symonds (QS Rankings) and Times Higher Education (THE) Rankings.

Galgotias University proudly ascends in the QS World University Rankings 2026 by Quacquarelli Symonds, securing a coveted position in the 1201–1400 global band. Ranked 15th among top private universities and 43rd among all Indian universities, this achievement marks a powerful endorsement of Galgotias’ unwavering commitment to academic excellence, global relevance, and innovation in higher education. Galgotias has also been accredited with NAAC A+ grade in its very first cycle, achieving these milestones in a record time of just 14 years.

In the Times Higher Education (THE) World University Rankings 2025, Galgotias University has been ranked 45th among Indian universities (including both government and private institutions) and placed in the globally prestigious 1001–1200 band. This recognition reinforces the university’s growing stature in the international academic landscape and reflects its consistent progress across global higher education benchmarks.

Bisleri International installed 10 recycled plastic benches at the Dwarkadhish Temple (Gujarat) premises under its flagship sustainability initiative, Bottles for Change. The inauguration ceremony was graced by Mr Himanshu Chauhan, Administrator (Mamlatdar), Dwarkadhish Temple (Gujarat), along with the Deputy Mamlatdar, temple pujaris, members of the Dwarkadhish Temple Committee and representative from Bisleri Vidya Bhooshan, Regional CSR Manager North.
 

As part of the Greener Promise campaign, Bisleri has installed benches made from recycled plastic at the Dwarkadhish Temple
 

The recycled plastic benches demonstrate how post-consumer plastic can be transformed into functional infrastructure rather than discarded as waste. Each bench has been crafted using approximately 40,000 recycled plastic bottle caps, showcasing the potential of sustainable innovation in everyday environments. Adding a meaningful social dimension to the initiative, the backdrop of the benches is painted by The Mouth & Foot Painting Artists (MFPA). Their perspectives give the benches an aesthetic appeal and reflect creativity, inclusion and empowerment.
 

Mr Himanshu Chauhan, Administrator (Mamlatdar), Dwarkadhish Temple, said, “The recycled plastic benches at the Dwarkadhish Temple not only provide functional infrastructure for devotees but also encourage people to adopt sustainable practices and contribute towards a cleaner and greener future. We appreciate Bisleri’s efforts in promoting sustainability and bringing their efforts closer to communities.”
 

Mr K. Ganesh, Director – Sustainability & Corporate Affairs, Bisleri International reinforced the company’s commitment to sustainability stating, “Bottles for Change continues to serve as a key pillar of Bisleri’s sustainability efforts. The installation at Dwarkadhish Temple aims to encourage thousands of devotees visiting the temple to adopt responsible waste disposal practices and become active participants in recycling efforts. By placing sustainable infrastructure in high-footfall public spaces, Bisleri continues to drive behavioral changes and strengthen community participation in environmental conservation.”
 

Through these meaningful initiatives, Bisleri International continues to lead in sustainability and champion the circular economy, reinforcing its commitment to environmental stewardship.
 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd. has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

• Marking a step towards PayU’s roadmap to becoming an AI-native organization across the merchant lifecycle

• PayU’s AI-powered voice agent engages, verifies, and onboards merchants through natural conversational interactions in English and Hindi, with plans to scale across multiple languages

PayU, a leading diversified fintech platform, has today announced the launch of its AI-Powered Outbound Voice Call Assistant, marking a key step in its broader strategy of becoming an AI-native organization across the merchant lifecycle.

PayU’s AI-powered voice agent engages, verifies, and onboards merchants through natural conversational interactions in English and Hindi, with plans to scale across multiple languages

Merchant onboarding has traditionally been a cumbersome and time-consuming process, involving extensive paperwork, KYC verification, and multiple activation steps, often leading to delays, friction, and merchant drop-offs.

To address these challenges, PayU’s AI-powered Voice Call Assistant proactively engages merchant leads, especially those who have not initiated their onboarding journey. Through natural, conversational interactions in English and Hindi, the assistant guides merchants through the onboarding process while capturing essential business information such as website details, expected revenue, and business category. This enables faster verification, improved lead qualification, and significantly reduces drop-offs by connecting merchants with the right support at the right time, while enabling seamless handover to account managers for timely human intervention.

“We’re entering an era where Voice AI is becoming a core driver of how businesses operate and grow,” said Manas Mishra, Chief Product Officer, PayU and Wibmo. “At PayU, we are steadily building an AI-native platform where merchants remain at the center of every innovation. Our AI-Powered Outbound Voice Call Assistant is one example of how we are removing friction across the merchant lifecycle, from onboarding to activation and beyond, while enabling our teams to focus on deeper, high-impact engagement.”

PayU further intends to expand Voice AI deployment to additional merchant touchpoints, including KYC drop-off recovery, activation workflows, new product requests, and cross-sell opportunities and scale it across multiple languages to serve a broader merchant base.

About PayU

PayU, India’s leading diversified fintech platform with Prosus as an investor, operates businesses that are regulated by the Reserve Bank of India and offers advanced solutions to meet the digital financial services needs of customers (merchants, banks, and consumers). 
 

PayU provides payment gateway solutions to online businesses through its cutting-edge and award-winning technology and has empowered 4.5 lakhs+ businesses, including India’s leading enterprises, e-commerce giants and SMBs. It enables businesses to collect digital payments across 100+ online payment methods such as Credit Cards, Debit Cards, Net Banking, EMIs, pay-later, QR, UPI, Wallets, and more. It’s a preferred partner in the affordability ecosystem, offering the maximum coverage of issuers and easy-to-implement integrations across card-based EMIs, pay-later options and new-age cardless EMIs. PayU offers e-commerce brands best-in-industry success rates while ensuring a seamless checkout experience.

GoCredit, a financial intelligence platform, has launched India’s first AI-powered Loan Agent, a conversational system that enables borrowers to discover, match, and apply for personal loans through a single chat-based interaction. The product has been in production since March 2026, processing real loan applications.

GoCredit’s AI Loan Agent aims to automate the complete loan application journey for borrowers

GoCredit has facilitated over Rs. 100 crore in loan disbursals, generated more than 15 million loan offers, and served over 2 million borrowers across 55+ lending partners.

A New Chapter in India’s Credit Evolution

India’s lending ecosystem has undergone a remarkable transformation over the last decade. Deliberate regulatory design by the Reserve Bank of India — from the Co-Lending Model framework to Digital Lending Guidelines to the Account Aggregator infrastructure — has enabled a sophisticated system where banks provide low-cost capital and NBFCs deploy data-driven underwriting to reach borrowers that traditional banking infrastructure cannot serve alone.
 

GoCredit’s AI Loan Agent represents the next step in this evolution: bringing the same intelligence and efficiency to the borrower’s side of the transaction.

What the Loan Agent Does

Today, a borrower seeking a personal loan typically downloads multiple apps, re-enters the same details on each, and triggers separate hard inquiries on their bureau report with every application — negatively impacting the very credit score they need to qualify. The act of seeking credit makes it harder to get credit.

The AI Loan Agent, live on the GoCredit platform, eliminates this cycle. The borrower describes their requirement once. The agent identifies the best-fit lender and submits a single consent-based application. No duplicate forms. No scattershot inquiries. The borrower’s credit identity stays protected. While the Loan Agent currently lives on GoCredit platform, the company’s longer-term vision is to make this intelligence layer available across the broader lending ecosystem.

The agent lives with GoCredit’s first lending partner, processing applications daily. Additional integrations are rolling out in monthly waves through 2026.

“RBI has built the regulatory architecture that lets India’s lending system work brilliantly at the institutional level — banks providing capital, NBFCs providing intelligence, frameworks like Co-Lending making the connection seamless. What’s been missing is someone on the borrower’s side. The Loan Agent is our answer: an AI that represents the borrower inside this system, not just another app that makes them navigate it alone.” – Anupam Acharya, Co-Founder & CEO, GoCredit.

What This Means for Borrowers and Lenders

For borrowers, the Loan Agent changes the economics of seeking credit. Instead of downloading multiple apps and absorbing hard inquiry damage across scattered applications, the borrower makes one informed decision through a single conversation. The agent handles profile assessment, lender matching, and consent-based application submission — replacing a process that typically takes days and costs the borrower credit score points with one that takes minutes and costs them nothing.
 

“We designed the agent on consent-based automation — no proprietary API dependency on any lender, no bilateral integration per partner. That architecture is what lets us onboard new lending partners in days instead of quarters, and it’s how we’ll scale to fifty partners without the system collapsing under its own complexity.” – Shubham Arawkar, Co-Founder & CTO, GoCredit.

For lenders, the agent delivers pre-qualified, consent-verified, high-intent borrowers — matched to their specific approval criteria before the application is submitted. Early production data shows a 25 per cent improvement in conversion from offer click to KYC completion, driven by the agent’s ability to match borrowers to the right lender before the journey begins. With full roll-out across lending partners, GoCredit projects a significant boost in application-to-disbursal conversion — translating directly into lower operational costs per loan for lenders. Fewer wasted credit pulls, fewer abandoned applications, fewer resources spent on borrowers who were never going to qualify.

The Next Evolution of the Loan Journey

The Indian loan journey has evolved in distinct phases. The first era brought applications to bank branches. The second moved them to apps — digital forms, aggregators, instant pre-approvals. Each phase reduced friction but kept the borrower as the one doing the work.
 

“The core challenge was building a system that can assess a borrower’s profile, match it against multiple lenders’ criteria, and submit a fully compliant application, all while keeping it cost-effective at scale and making the experience feel human. A borrower applying for a loan is already stressed. The agent had to feel like a friend helping them through paperwork, not another system throwing forms at them. Making that work with real users and real money is where the actual engineering went.“ – Pranav Murali, Co-Founder & Lead AI Engineer, GoCredit.

AI loan agents represent the next leap: the era where applications disappear altogether. The agent doesn’t digitise the old journey — it replaces it with a fundamentally different interaction. One conversation, intelligent matching, consent-based automation, and an outcome that benefits the entire ecosystem — borrowers get better terms, lenders get higher-quality applicants, and the credit system operates more efficiently at every layer.

GoCredit is an AI Powered credit platform now with a 55+lender marketplace serving millions of Indian borrowers.

About GoCredit

GoCredit is a financial intelligence platform for India’s middle class. The company has facilitated over Rs. 100 crore in loan disbursals, generated more than 15 million loan offers for over 2 million borrowers, and integrated 55+ lending partners — built by a five-member founding team. GoCredit’s product suite includes India’s first AI-powered Loan Agent and AI-driven credit score forecasting. The company’s R&D division, TARA AI Labs, publishes research on behavioural credit modeling and responsible AI in the fintech domain.

Website: gocredit.money