Following recent approvals and direction from the Noida Authority board meeting regarding the development of Sports City in Sector 150, the micro-market has witnessed renewed confidence among homebuyers and investors. Backed by improving regulatory visibility, strong infrastructure growth, and rising demand for low-density living, Sector 150 is steadily reinforcing its position as one of NCR’s most promising luxury real estate destinations.

Ajay Chaudhary, Founder, Chairman & Managing Director, ACE Group

Over the past few years, Sector 150 has seen consistent capital appreciation, with current property values in the range of INR 14,000 to INR 17,000 per sq. ft., firmly establishing it within Noida’s premium bracket. This growth has been driven by a combination of selective inventories, high-end developments, and increasing end-user demand, signalling a clear shift from an emerging destination to a mature, investment-grade micro-market.

Strategic location

Strategic Location Anchors Future Growth
Sector 150 enjoys a distinct location advantage as the closest residential sector to the Yamuna Expressway, with direct access to the Noida-Greater Noida Expressway and seamless connectivity to Delhi. Its proximity to the new Noida International Airport further enhances its appeal, positioning it at the centre of a rapidly developing infrastructure corridor.

As connectivity strengthens and commercial activity along the expressway scales up, Sector 150 is expected to witness sustained demand, improved rental prospects, and long-term capital appreciation, making it attractive for both end-users and investors.

Planned Sports City: A Defining Differentiator
A key factor that sets Sector 150 apart is its integration within Noida’s planned Sports City ecosystem, envisioned as a unique blend of residential planning and sports-led infrastructure.

The sector already reflects this vision through expansive green spaces, sports-friendly layouts, and access to recreational infrastructure. With recent clarity from the Noida Authority and gradual execution of the Sports City framework, Sector 150 is evolving into a wellness-driven urban hub, offering a lifestyle that extends beyond conventional living.

A Rare Low-Density Green Ecosystem
Spread across nearly 300 acres, Sector 150 is among the lowest-density sectors in Noida, with approximately 70% dedicated to green and open spaces.

ACE Group to Expand Presence with New Developments
Having played a pivotal role in shaping Sector 150’s premium landscape through residential developments such as ACE Golfshire and ACE Parkway, as well as the sector’s first commercial destination, Ace Medley Avenue, ACE Group is now set to further strengthen its presence in the sector.

The developer is planning to introduce new developments in Sector 150, aligned with the evolving demand for high-quality, design-led spaces in the micro-market.

Speaking on the evolving potential of the sector, Ajay Chaudhary, Founder, Chairman & Managing Director, ACE Group, said, “Sector 150 is uniquely positioned at the intersection of infrastructure growth and lifestyle-driven planning. With the added clarity around Sports City developments and the rapid progress along the Yamuna Expressway corridor, we are seeing a strong shift in both end-user and investor sentiment. The sector is steadily evolving into a premium hub, and our upcoming developments are aligned with this growing demand for high-quality, design-led spaces.”

The Road Ahead
With strong fundamentals already in place—ranging from infrastructure and connectivity to green planning and premium developments—Sector 150 is increasingly being recognised as a future-ready, investment-worthy destination.

As NCR’s growth expands towards new infrastructure corridors, Sector 150 is not just benefiting from this shift—it is leading the narrative.

Backed by sustained demand, improved livability, and upcoming developments, the sector is well-positioned to remain one of NCR’s most promising real estate micro-markets in the years ahead.

Website: www. acegroupindia.com.

On World Quantum Day, SRM University-AP etched its name in history by becoming India’s first and only university to establish a Quantum Reference Facility (QRF), boldly stepping into the next frontier of technology and innovation. In a landmark moment, the QRF was ceremonially inaugurated by the Hon’ble Chief Minister of Andhra Pradesh, Shri N. Chandrababu Naidu, marking not just an institutional achievement but a defining chapter in India’s quantum future.

Hon’ble AP CM Shri N Chandrababu Naidu unveils India’s 1st Quantum Reference Facility at SRM University-AP with Pro-Chancellor Dr P Sathyanarayanan and VC Prof. Ch Satish Kumar

The event was graced by government officials, Prof. Abhay Karandikar, Secretary to Govt of India, Department of Science & Technology; Shri Bhaskar Katamneni, IAS, Secretary, Information Technology, Govt of Andhra Pradesh; Prof. Ajay Kumar Sood,  Principal Scientific Adviser to the Govt of India (online); guests including Scientists from DRDO, DYSL, Director General, NHTL, DRDO, Directors and Scientists from IIT Tirupati, IIT Madras, TIFR  and Founders of Dimira, Qubitec, Qbit Force, Qute Electronics and SRM University-AP leadership, Pro-Chancellor, Dr P Sathyanarayanan and Vice Chancellor, Prof. Ch Satish Kumar.

Shri C V Sridhar, Mission Director, AP State Quantum Mission, delivered the welcome address, underlining the significance and impact of this landmark achievement of building India’s very first Quantum Reference Facilities on Amaravati soil. “From a vision to reality, these indigenous QRFs are a launchpad that will drive India to be one of the top five global hubs for quantum research”, said Mr Sridhar.

In his inaugural address, Hon’ble CM Shri Nara Chandrababu Naidu proclaimed, “Quantum is not any other Technology. It is the mother of all frontier technologies. Quantum will define the future of computing. India has always had the talent and ambition—but lacked access to real quantum hardware. With the Amaravati Quantum Reference Facility, that gap is now decisively bridged.”

He stated that this was the first time a quantum system in India has been built using a predominantly domestic supply chain, reflecting the national capability. “This marks the shift from dependency to self-reliance, from participation to leadership, laying the foundation for a stronger deep-tech ecosystem,” said Hon’ble CM. He remarked that we as a nation are on the right path to achieve technological sovereignty.

The Hon’ble CM also appreciated the seven participating organisations – TIFR, IISc, DRDO DYSL Pune, Amber Enterprises, Qute Electronics, Dimira, QUTE Electronics, for developing and integrating the Quantum Systems.  He also appreciated SRM University-AP for its proactive spirit, which reflects the role universities must play in driving progress.

This ambitious initiative has been realised in under eight months from conceptualisation to commissioning, and the facility is a fully instrumented hardware testbed enabling real-time validation, benchmarking, and certification of quantum technologies under operational conditions, and can test up to 100 Qubit quantum processes.

The facility is developed in partnership with seven organisations as part of the Amaravati Quantum Valley Project, establishing a broader dual-system architecture, Amaravati 1S at SRM University-AP and Amaravati 1Q at Medha Towers.

Prof. Abhay Karandikar noted that Amaravati Quantum Valley is designed to transform Andhra Pradesh into a global hub for talent and high-end research through its deep-tech startup ecosystem. He described the QRF not merely as infrastructure, but as the backbone of a framework that will position India as a true leader in Quantum Technologies — adding that today’s achievement sends a clear message: India is not just participating in the Quantum Mission, but is ready to shape it.

Prof. Ajay Kumar Sood appreciated the action-oriented approach of the Andhra Pradesh government in shaping the various elements that laid the foundation for the Quantum framework and pillars for self-reliance in quantum technologies. He further commented that Quantum Technology will offer transformative solutions in various domains such as Drug Discovery, Healthcare, Cryptography, Cybersecurity, Artificial Intelligence, Machine Learning, Optimisation Problems, Quantum Radar and Sensing, among others.

Dr L Venkata Subramaniam, Founder, Qbit Force, applauded the clear and decisive leadership that culminated in the Quantum Reality, from being a vision to now a system and later would become an industry.

Shri Prudhvi Pinnaka, Founder, Qubitec, emphasised the importance of Quantum Reference Facilities as not just technological infrastructure, but also an initiation of an ecosystem where research is translated to a real product.

Prof. V Kamakoti, Director, IIT Madras and Prof. K. Satyanarayana, Director, IIT Tirupati, remarked that Amaravati Quantum Valley is positioning Andhra Pradesh and India at the forefront of emerging technologies by integrating advanced infrastructure with skilled talent, backed by mentorship, guidance, and enabling policy support.

“Defence and Quantum Technologies are inseparably intertwined,” said Dr R V Haraprasad, Director General, NHTL, DRDO. He emphasised that achieving technological superiority demands strengthening in-house capabilities through indigenous R&D and that this can only be realised through a powerful convergence of academia, industry, and startups.

Pro-Chancellor, SRM University-AP Dr P Sathyanarayanan, thanked Hon’ble CM for his words of affirmation about SRM AP and stated that the university will continue to work for transformation and become an engine for execution for any academic, research and entrepreneurial initiatives. Vice Chancellor Prof. Ch Staish Kumar declared this was an era for transformation, not just for SRM University-AP but for Amaravati, Andhra Pradesh and the nation in rising to the global fronts in Quantum Technologies.

With the launch of the first and only Quantum Reference Facility at Universities, SRM AP emerges as a cornerstone of Amaravati Quantum Valley, positioning Andhra Pradesh among the world’s leading quantum hubs. This initiative lays the foundation for a distributed national quantum infrastructure, reflecting the vision ‘Built in India, Open to India, and to the World’.

Taking forward the hydration partnership, Bisleri International in collaboration with Royal Challengers Bengaluru (RCB), adopting a refreshing, witty and candid tone to reveal their limited-edition bottles with the franchise. It features popular cricketers Rajat Patidar, Venkatesh Iyer, and Tim David alongside acclaimed actor Jaideep Ahlawat, unfolding as a behind-the-scenes moment rooted in a funny banter with a surprising twist in the end.

Bisleri brings a refreshing twist to their association with Royal Challengers Bengaluru

The film opens like any other cricket commercial, with a full crew and Jaideep Ahlawat in the director’s chair. But instead of the usual action-packed shoot, Jaideep takes a refreshingly simple approach, asking the players to just sit back, relax and hydrate. What follows is a witty moment that reveals the ‘commercial’ was just a simple water break. With its understated humour and BTS-style realism, this digital-first campaign shifts the lens, making Bisleri and the act of hydration the true stars of the story.

Tushar Malhotra, Director of Sales & Marketing, Bisleri International, added, “We are delighted to partner with Royal Challengers Bengaluru for the third consecutive season as we continue to champion hydration and create impact. We are sure the refreshing and witty limited-edition reveal film, in collaboration with Jaideep Ahlawat and Rajat Patidar, Venkatesh Iyer, and Tim David from the Royal Challengers Bengaluru team, will be enjoyed by our consumers across the country.”

Commenting on the association, Mr. Rajesh Menon, CEO, Royal Challengers Bengaluru, said, “We’re always looking for ways to connect with our fans beyond the boundary, and this film with Bisleri does exactly that. It captures the camaraderie, the calm within the storm, and the moments that happen when the cameras are not supposed to be rolling. We’re proud to be part of this film that celebrates the game in such a refreshingly and entertaining way.”

Commenting on the association, Mr. Jaideep Ahlawat said, “It was a privilege to collaborate with Bisleri and Royal Challengers Bengaluru on this project. I love how the film transforms something as basic as a water break into a compelling story. Its simplicity, combined with a natural flow of humour, is what really drew me to the campaign.”

Through a mix of on-ground visibility, digital storytelling, and franchise-led content, Bisleri continues to redefine how brands engage with sporting moments shifting from traditional associations to storytelling that is subtle, immersive, and culturally resonant.

Link to the film: www.instagram.com/reel/DXJMShtt9-R/?igsh=aGZleHBqenlrcHZ0

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Razorpay, India’s omnichannel payments platform for businesses, today, announced a first-of-its-kind collaboration with OpenAI, one that will make it easier for developers to monetise their apps by embedding payments in under 5 minutes. Starting today, developers on Codex, OpenAI’s AI coding platform used by over a million developers every week, can now connect Razorpay directly inside the agent and start accepting payments instantly.

Razorpay Integrates UPI Payments Directly into OpenAI Codex

This means builders can now move from an idea to a product that earns revenue in minutes. Instead of spending days setting up payment systems, developers can simply ask AI to add payments while building their app, powered by Razorpay’s MCP Server.

India is already home to one of the world’s largest developer communities and processes over 20 billion UPI transactions every month. As AI changes how software is built, this integration ensures that the products developers create can start earning from day one.

How it works → From Idea to Payment in a Single Prompt

By enabling the Razorpay MCP integration, developers can instruct Codex by describing the product they want to build and how they want to charge for it.

For example, a developer could say, “Build me an AI-powered fitness coaching app and help me collect payments from my users via Razorpay,” into Codex, which will generate an app and automatically set up Razorpay’s payment gateway to handle payments (checkout flows and payment collection automatically).

For student builders, solo founders, and early-stage startups, this removes one of the biggest hurdles to launching a product – that is, setting up payments. Builders can now go from idea to product to revenue without complex setup or building any payment infrastructure.

Managing Payments with AI – Inside ChatGPT

Beyond Razorpay’s collaboration with OpenAI on Codex, Razorpay is also bringing payments management directly into ChatGPT. Businesses can install Razorpay’s App from the ChatGPT app directory and manage payments, etc., simply by asking questions.

For example, a business could ask the system to match payments with their bank statement, check refund status, or track settlements – all through a simple conversation.

“India is entering a moment where anyone with an idea can build a product in hours with AI,” said Shashank Kumar, Co-founder and MD of Razorpay. “But the real shift happens when those ideas can become businesses instantly. Our vision is simple: if AI makes it effortless to build, Razorpay should make it effortless to earn. By bringing Razorpay directly into Codex, we’re paving the way, i.e., the moment a developer creates something valuable, they can start charging for it right away. The next generation of startups won’t begin with funding or infrastructure – they’ll begin with a prompt. And when that prompt turns into a product, Razorpay will be there to power the transaction behind it.”

Oliver Jay, Managing Director, International, OpenAI, said, “Codex is helping developers turn prompts into working software in minutes, and we’re seeing strong growth in adoption in India. In February, weekly users for the tool increased by 4x in just two weeks. Integrating Razorpay directly into Codex means builders can now go from idea to product to revenue in a single workflow, and we’re excited to see how this will impact the builder community.”

This launch builds on Razorpay’s broader vision to power the next generation of AI-driven commerce. Through its ongoing work with OpenAI and the National Payments Corporation of India, Razorpay has also introduced agentic payments in India during the Global Fintech Fest last year – enabling AI systems to securely initiate and complete financial transactions on behalf of users.

Together, these efforts reflect a simple vision: as AI makes it easier for anyone to build, Razorpay is making it just as easy for them to earn.

THE COLLECTIVE, the hospitality-led luxury flexible workspace brand by JustCo, announces the opening of its newest centre at Helios Business Park this April. This marks its second location in India, following the successful launch of THE COLLECTIVE at DLF Cyberpark, Gurugram, and reinforces its commitment to delivering high-quality, design-forward work environments across the region. The brand is also set to open its third Indian location in Mumbai later this year, further accelerating its growth.
 

THE COLLECTIVE by JustCo Opens in Bengaluru
 

Located within one of Bengaluru (Bangalore)’s established business districts, THE COLLECTIVE at Helios Business Park introduces a refined approach to flexible workspaces, where hospitality, design and functionality come together to support modern enterprises.

A timely entry into a rapidly expanding market
THE COLLECTIVE’s expansion aligns with India’s dynamic workspace sector. As one of the largest flexible office markets in Asia Pacific, India boasts an estimated 70-80 million sq ft of flexible workspace, projected to surpass 100 million sq ft by 2026. The flexible workspace segment is anticipated to grow at over 12-15% annually, potentially reaching USD 4-5 billion by 2026.

This growth is fuelled by the widespread adoption of hybrid work models among enterprises, leading to a significant demand for scalable office solutions. Flexible workspaces are becoming integral to corporate real estate strategies, capturing an increasing share of office leasing across the country.

Elevating the workspace experience
THE COLLECTIVE at Helios Business Park offers a reimagined workspace that emphasises experience and belonging, designed to inspire talent and foster culture.

Key features include:

• Thoughtfully designed work environments, from coworking spaces to private offices, that support both focus and collaboration.

• Hospitality-inspired shared spaces and service-led touchpoints.

• Thoughtful daily rituals, from morning Blue Tokai coffee and Makaibari tea to an Evening Interlude session.

• Workstations with Herman Miller seating, height-adjustable desks, and enterprise-ready infrastructure in a Grade-A business setting.
   

More than an office, THE COLLECTIVE serves as an extension of a company’s identity, leaving a lasting impression on teams and clients.

A botanical expression of modern work
Inspired by Bengaluru’s renowned Lalbagh Botanical Garden, THE COLLECTIVE at Helios Business Park embodies a contemporary greenhouse aesthetic.

Design highlights:

• Natural light and materials: Oak, stone, and greenery create an environment that enhances focus and balance.

• Biophilic elements: Thoughtfully integrated to boost wellbeing, productivity, and creativity.
   

This design approach transforms the workspace into a reflection of a company’s identity, providing an elevated sense of comfort and purpose.

A strong foothold in the luxury workspace segment
As India’s flexible workspace market matures, demand is shifting towards quality and experience. THE COLLECTIVE is committed to delivering refined, design-forward workspaces for businesses seeking more than just an office.

“We are seeing continued demand from businesses for workspaces that go beyond functionality to support culture, talent and brand experience,” said Kong Wan Long, Chief Commercial Officer of JustCo. “THE COLLECTIVE is designed to meet that need through a hospitality-led environment that combines design, service and flexibility.”

This opening also reflects JustCo’s broader regional growth momentum. The company has recently launched new centres in Singapore and Taipei, with confirmed openings in Kuala Lumpur, Manila, Seoul, Tokyo, and Yokohama throughout the rest of 2026, underscoring its ambition to build a leading pan-Asian platform for flexible work.

With continued expansion across key cities, THE COLLECTIVE is well-positioned to establish a strong presence in India’s luxury workspace segment, offering a thoughtful and experience-led ap

JustCo
JustCo is Asia’s leading flexible workspace partner, helping to connect businesses, people and ideas through intelligent and flexible workspace planning and solutions. We offer a growing portfolio of brands that serve the flexible workspace needs of the modern workforce, including THE COLLECTIVE (luxury), JustCo (premium), and the boring office (essentials). Founded in 2011 and headquartered in Singapore, we operate centres across 12 gateway cities in the region.

An award-winning organisation consistently recognised as a Great Place to Work, JustCo creates high-quality, tech-enabled work environments that enable flexibility and productivity. Beyond workspaces, JustCo partners with landlords to enhance asset value through flexible space solutions and building activation.

Discover the experience at THE COLLECTIVE by JustCo – Premium Coworking Solutions and follow us on Instagram.

Mysuru is preparing to host one of its most ambitious entrepreneurship and innovation gatherings as TiE Mysuru presents TiECon Mysuru 2026, scheduled from April 17–19 at JCAC. With over 700 delegates expected from across the country, the conference is being hailed as a defining moment in Mysuru’s journey toward becoming a serious hub for startups and industry innovation.

Leaders, innovators, and industry experts convene at TiECon Mysuru 2026, driving conversations on entrepreneurship, collaboration, and future growth

Over three days, the conference will feature more than 35 plenary sessions and 100+ distinguished speakers, exploring how traditional industries and new-age ventures can collaborate to reimagine growth. The event has already attracted strong global interest, with representatives from Japan, Germany, the Netherlands, and Finland confirming their participation to explore partnerships with Mysuru’s industry, academia, and entrepreneurial ecosystem. Charter Members from over 10 TiE chapters worldwide will also bring international perspectives and networks to the city.

A highlight of TiECon Mysuru 2026 will be its vibrant startup showcase, featuring 50+ early and growth-stage ventures through curated pitch fests and a dedicated expo. The presence of more than 20 leading investors and venture capital firms—including Nuvama, Chiratae Ventures, Motilal Oswal, Ideaspring Capital, PeerCapital, and BugleRock—underscores the high-quality investment action expected at the event. Complementing this will be a special Industry Pavilion, where 15+ Mysuru-based companies will present globally relevant capabilities across aerospace, precision engineering, digital platforms, and advanced manufacturing.

The speaker lineup reflects the depth and diversity of leadership converging in Mysuru. Among those addressing the conference are Kumar Vembu, CEO of Zoho; Hon. Minister Priyank Kharge; Yaduveer Krishnadatta Chamaraja Wadiyar; historian Vikram Sampath; B. V. Naidu; Sanjeev Gupta; Lakshmikanth Reddy; Sudhanva Dhananjaya; and Pavan Ranga, alongside several eminent industrialists and startup founders. Together, they will share insights on innovation, policy, and collaboration.

Bhaskar Kalale, President of TiE Mysuru, emphasized, that the conference aims to lay the foundation for Mysuru’s next phase of entrepreneurial growth. Ram Kevalur, Chairman of TiECon Mysuru 2026, highlighted the role of collaborative efforts with bodies such as CII, ICAI, CFTRI, ICSI and others in strengthening the ecosystem. Industry voices echoed this sentiment, with Pavan Ranga, CEO of Rangsons, stressing the need for deeper collaboration between TiE, KDEM, and local industry, while Sudheer Shankar, Mysuru Cluster Head, KDEM, reiterated the government’s commitment to the ‘Beyond Bengaluru’ initiative.

With global participation, strong investor presence, and industry depth, TiECon Mysuru 2026 is poised to catalyze a new phase of growth and firmly position Mysuru as a high-potential hub for innovation and entrepreneurship.

About TiE Mysuru
TiE Mysuru is part of the global TiE network, dedicated to fostering entrepreneurship through mentoring, networking, funding, incubation, and education. For full information about TiE Mysuru visit www.tiemysuru.org for more information. 

Cars24 today announced that MS Dhoni has joined Crashfree India, its national road safety initiative, as Goodwill Ambassador. More than an association, this marks the coming together of one of India’s most respected public figures with a mission that believes road safety can no longer remain a statistic, an annual talking point, or a responsibility deferred to someone else.

MS Dhoni joins Cars24’s Crashfree India to drive a nationwide shift towards safer roads

Dhoni’s decision to join Crashfree India gives the initiative something more valuable than visibility. It gives it conviction. For years, he has stood for a rare kind of leadership in public life: measured, disciplined and deeply trusted. He is not associated with noise or impulse. He is associated with judgment. That makes his presence in Crashfree India especially significant, because road safety is, at its core, a question of judgment: when to slow down, when to hold back, when to stay alert and how to remember that every decision on the road carries consequences far beyond the driver.

India continues to face a profound challenge regarding road safety, currently recording the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes, every day of the year. India has roughly 1% of the world’s vehicles, yet accounts for 11% of global road fatalities. This data suggests that these losses are not inevitable accidents of fate but rather a call to action for improved safety frameworks and increased public awareness to prevent further loss of life.

The burden falls hardest on the young. In 2024, 66% of those killed in road accidents were between 18 and 34 years old, the country’s most productive generation. Nearly 10,000 school students were among the dead. Seven in ten fatalities were linked to overspeeding. These are not abstract statistics. They describe a national failure of behavior, enforcement, design, and urgency. They also describe why Crashfree India cannot be a campaign in the usual sense. It has to become a movement with staying power.

What makes Dhoni’s involvement especially powerful is that he had already said the uncomfortable part out loud before any formal role was announced. In his conversation with Cars24, he did not dilute the truth.

“I have spent a big part of my life around cars, bikes, and roads. When you love driving and riding, you also learn to respect them. You understand that control matters, judgment matters, and patience matters. A vehicle gives you freedom, but it also gives you responsibility. On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much. We already know what is going wrong. We know how many lives are being lost. We know the habits that put people in danger every day. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life,” Dhoni said.

That is precisely why his joining matters. Dhoni is not lending his name to an issue he barely understands. He is stepping into a mission he already believes in. His diagnosis is clear-eyed. His language is unambiguous. And his credibility makes the message harder to dismiss. In a country where dangerous driving is too often mistaken for confidence, his voice brings back a more serious idea: that control is strength, discipline is intelligence and safety is not caution for the timid, it is responsibility for the grown-up.

On his decision to take on this role, he added: “Roads may be beautiful, but they come with real risks. As much as we love them, they can be dangerous. We have the data. We know what the problem is. We know what needs to change. The only thing missing is the will to make it a priority. This isn’t something I was asked to do. This is something I decided to do.”

For Cars24, Crashfree India reflects a deeper sense of responsibility that comes with being at the centre of millions of car decisions in India. The company has spent years making car ownership more accessible, transparent and convenient. But access without safety is incomplete progress. Through Crashfree India, Cars24 aims to make road safety a more visible and more influential part of the mobility conversation, not just in moments of tragedy, but in the everyday decisions that shape how people drive, what they value in a vehicle and what they teach the next generation to normalise on the road.

“Some missions need encouragement. This one needs scrutiny. Crashfree India cannot be built by people who only know how to say the right things. It needs someone who sets a harder standard: someone strict, deeply observant, unwilling to indulge comfortable language and clear enough to call out the truth without softening it. Dhoni is exactly that. He does not mince words and that is one of the most valuable things about him. His understanding of Indian roads is grounded in lived experience rather than theory alone. Years of navigating them have given him insights into driver behavior, road conditions, and the split-second decisions that matter most.Every meeting with him has been inspiring, not in a superficial way, but in a way that leaves you sharper, more serious and less satisfied with easy answers. Dhoni holds us to a higher standard and his involvement challenges us to push this mission further.. That changes the seriousness of the work. And that is exactly what this mission needs,” added Vikram Chopra, Founder and CEO, Cars24.

Dhoni joining Crashfree India is therefore bigger than a brand association. It is a public alignment with an issue that has been neglected for too long despite its scale and consequence. It signals that road safety deserves stronger champions, sharper public attention and a much higher place in the national conversation. It also signals that this mission is not about token concern. It is about shifting culture, from carelessness to accountability, from reaction to prevention and from accepting road deaths as routine to treating them as the urgent national failure they are.

With Dhoni on board, Crashfree India enters a more consequential chapter. Not louder, but stronger. Not symbolic, but serious. Because when someone of his stature chooses to stand behind a mission like this, it does more than attract attention. It raises the standard of the conversation itself.

Road safety in India has been tolerated as an unfortunate cost of movement for far too long. Crashfree India exists to challenge that acceptance. And with Dhoni joining the mission, that challenge now has one of the country’s most trusted voices behind it.

About Crashfree India

Crashfree India is a Gurugram-based, technology and research-driven non-profit committed to achieving zero road fatalities in India by 2040. Working at the intersection of behavioural science, systems thinking, and civic collaboration, it advances a Safe System approach through data-led interventions, community programmes, and multi-stakeholder partnerships, building a national movement for safer mobility.

About Cars24

Since its inception in 2015, Cars24 has been on a mission to simplify car ownership for everyone. Offering services such as buying, selling, loans, insurance, servicing and more, Cars24 is building an integrated automotive platform for Indian consumers. Through Cars24 Financial Services, the company also provides vehicle lending solutions.

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Glowing skin starts here. Shop up to 50% off on skincare favourites, led by Nykaa Skin and Dot & Key, alongside SPF heroes like Supergoop and La Roche-Posay, with trusted names like CeraVe, Cetaphil, Eucerin, and Minimalist, and ingredient-led favourites including The Derma Co, Aqualogica, Dr. Sheth’s, Pilgrim, and Foxtale.

From global icons like Clinique, Estée Lauder, and The Ordinary to K-beauty favourites like Innisfree, TONYMOLY, Aestura, d’Alba Piedmont, and The Face Shop, along with everyday essentials like Olay, Fixderma, Uriage, and WishCare, your skincare shelf is about to get a serious upgrade.

Haircare Heaven Is Calling

Bad hair days? Not on our watch. Explore up to 60% off on haircare and styling essentials from everyday favourites like BBlunt, Streax, Streax Professional, WishCare, and Nykaa Hair to salon-grade names like L’Oréal Professionnel, Wella Professionals, Schwarzkopf Professional, Sebastian Professional, SP, and Matrix.

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Fragrance Finds & Luxe Little Indulgences

Discover your next signature scent with up to 50% off on fragrances, led by Nykaa Perfumery, alongside favourites like Ajmal India, Skinn by Titan, AND Fragrances, and Bath & Body Works, and a growing mix of global and niche names like Burberry, Calvin Klein, Givenchy, Tom Ford, Jo Malone London, Davidoff, Lattafa, Afnan, Ahmed Al Maghribi, and Contraband.

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Tools & Appliances That Mean Business

Upgrade your routine with must-have appliances at up to 80% off. From styling tools to everyday beauty tech, brands like Philips, Agaro, Alan Truman, Winston, and Bronson Professional are bringing high-performance essentials at prices too good to miss.

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Bumper Deals, Daily Surprises & Giveaways You Can’t Miss

And just when you think it can’t get bigger, Nykaa’s Birthday Sale turns up the excitement with surprises at every click. From surprise gifts on orders above INR 1600 to free Nykaa Cosmetics lipsticks worth INR 600 on qualifying carts, there’s always something extra waiting in your bag.

Celebrating 14 iconic years, Nykaa is also bringing the ultimate “14 for 14” flash sale, where everything drops to just INR 14 for a limited 14-minute window, a blink-and-you-miss-it moment you’ll want to be ready for.

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The celebration continues on @mynykaa on Instagram, where daily giveaways bring you closer to some of the most loved brands including Charlotte Tilbury, e.l.f. Cosmetics, &done, Lakmé, L’Oréal Paris, Maybelline New York, Sulwhasoo, and Kiehl’s. Shoppers can engage with simple prompts and stand a chance to win curated beauty hampers worth up to INR 10,500.

Adding to the excitement, four lucky winners stand a chance to win a 10-year supply of essentials from Pinq, while one winning duo will unlock the ultimate IRL experience, a FREE 60-second shopping spree at a Nykaa Luxe store.

With new surprises dropping every day, every click, cart, and entry could lead to something big.

Let the Birthday Shopping Begin! Head to the Nykaa app or visit www.nykaa.com to get started,

*All offers and deals are subject to applicable terms and conditions.

Limelight Lab Grown Diamonds, India’s pioneering brand in the lab grown diamond jewellery segment, has kicked off the new financial year with a landmark expansion, launching 25 new stores in the first quarter across key metros and high-growth Tier 2 cities. With this, the brand’s total retail footprint will expand to 85+ stores nationwide.

L to R Karamjyot Singh Chawla, Director; Pooja Madhavan, Founder & MD; Kalpan Dalal, Co-founder & Director; Nirav Bhatt, Co-founder & Director

This aggressive scale-up reinforces Limelight’s leadership in the lab grown diamond category and its mission to make sustainable, future-forward luxury accessible to a wider audience. By deepening its presence beyond metros and into emerging markets, the brand is tapping into a powerful shift in consumer behavior where aspiration meets conscious consumption.

Pooja Madhavan, Founder & MD, Limelight Lab Grown Diamonds, said, “When we started Limelight, our vision was not just to build a brand, but to create an entirely new category in India. Today, seeing lab ngrown diamonds being embraced across metros and Tier 2 markets alike are incredibly rewarding. Launching 25 stores at the very start of the financial year is a strong signal of this shift. As pioneers, we are not just expanding retail we are shaping consumer mindsets towards smarter, more sustainable luxury. Our journey to 200 stores is not just about scale, but about making this new-age choice accessible to every modern Indian.”

As a first mover in the category, Limelight Lab Grown Diamonds has played a defining role in building awareness and trust around lab grown diamonds, positioning them as an ethical, affordable, and aspirational diamonds. The brand’s expansion strategy is sharply calibrated to ensure both reach and depth across markets.

Karamjyot Singh Chawla, Director – Retail Expansion, added, “Our expansion strategy is sharply focused on building depth across high-potential markets, not just breadth. Every new store is a step towards creating a truly national footprint with consistent, premium experiences. Supporting this scale is a strong backbone across merchandising, supply chain, and financial discipline ensuring that growth is both agile and sustainable.”

Nirav Bhatt, Co-founder & Director – Inventory & Merchandise, said, “As demand for lab grown diamonds accelerates, our focus is on ensuring agility in inventory and relevance in design. We are building a supply and merchandising engine that is as modern as the category itself.”

Kalpan Dalal, Co-founder & Director – Production & Finance, added, “Scaling to 200 stores requires a strong backbone of efficient production and financial discipline. Our approach ensures that rapid growth is supported by operational excellence and long-term sustainability.”

The brand’s rapid retail growth is further supported by a robust omni-channel strategy, strong franchise partnerships, and continued investment in design innovation and consumer education. Each store is designed to deliver a seamless and elevated customer experience, aligned with the brand’s ethos of transparency, sustainability, and modern luxury.

With a clear roadmap to reach 200 stores by 2027, Limelight Lab Grown Diamonds is poised to further accelerate its growth trajectory and redefine the future of fine jewellery retail in India.

About Limelight Diamonds

Headquartered in Mumbai, Limelight Diamonds is India’s largest and most trusted lab grown diamond jewellery brand, specializing in pure CVD lab grown diamonds. Limelight has been a pioneer in building the lab grown diamond category in India, offering consumers exceptional brilliance, purity and contemporary design.

Over the past few years, the brand has witnessed rapid nationwide expansion and today boasts the widest retail footprint for lab grown diamond jewellery in India, with 60+ exclusive brand outlets across 45+ cities. Limelight’s collections span solitaires, everyday fine jewellery and statement pieces, catering to modern Indian consumers. With a strong focus on retail excellence, design innovation and consumer education, Limelight continues to lead the growth of the lab grown diamond jewellery segment in India.

For more information, visit www.limelightdiamonds.com.