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Eton Solutions Secures USD 58M Series C to Bring AI-Driven Wealth Management Technology to the World’s Leading Family Offices, PEs and Funds

Eton Solutions, the wealth management platform that the world’s wealthiest single and multi-family offices rely on to manage over $1 trillion in assets, today announced the finalization of its $58 Million Series C round, which unfolded in two tranches. The raise was led by repeat investor Navis Capital Partners, a leading private equity firm focused on companies in high-growth markets with an edge in their industries.

L-R:Rajendra Pai, Partner, Navis Capital Partners, Robert Mallernee, CEO, Bryan Henning, SVP, Head of Global Business Development & Satyen Patel, Executive Chairman, Eton Solutions

The funding comes as Eton Solutions experiences rapid growth. In the past three years, the company has more than quadrupled its revenue and expanded its client base by 340% across 15 countries. The company’s AtlasFive platform has become the system of record for elite wealth management and is already in use by more than 800 of the world’s wealthiest families. The company has made significant investments in artificial intelligence and expanded features to arrive at a holistic solution that’s now responsible for managing 130,000 entities, overseeing 205,000+ investments, $65 billion in annual bill payments, and processing more than 14 million annual transactions. It’s upon this data-rich foundation that Eton Solutions has developed more than 400 AI use cases.

The company will use the funding to fuel product innovation and AI development of its AtlasFive platform and expand its suite of products targeting the PE and Funds industry. Built on Eton Solutions’ decades of wealth management and financial domain expertise, its forthcoming products will serve a broader range of ultra-high net-worth levels, beginning with individuals with $25 million or more in assets. They will also serve a steadily expanding client base for the company, now consisting of Single and Multi-Family Offices, Private Equity firms, Funds, Registered Investment Advisors, Accounting firms, Business Managers and Global Private Banks.

The growth of family offices in the U.S., UK, Switzerland, APAC and the UAE
In recent years, the growth of ultra-high-net-worth families and individuals has resulted in a significant expansion of family offices globally. According to Deloitte, the number of single-family offices worldwide hit 9,030 last year and will reach 10,720 by 2030.

While North America currently has the largest number of family offices, Asia Pacific is expected to outpace it in terms of growth speed by 2030. Eton Solutions, with a U.S. headquarters in North Carolina and international headquarters in Singapore, has a substantial presence in North America, Asia Pacific, Europe and the Middle East. It is well positioned-both physically and strategically-to cater to this growth and the resulting demand.

Our total addressable market is increasing every year, and our technology is expanding to meet it,” said Satyen Patel, Executive Chairman at Eton Solutions.We’ve built an ecosystem that is uniquely able to meet every wealth management need-and has the security, privacy, workflow and data foundation necessary to do so-all in one place. Our focus as we enter our second decade is reimagining how wealth managers across the board manage liquid and alternative investments for their clients-whether one or many. This investment will let us super charge our expansion to meet the growing markets and their demand for AI-driven efficiencies that create even more value.”

Over the last ten years, the company has invested $50 million in the development of its core and upcoming product releases. This year, it hosted its first ever global client summit, attracting 75 representatives from more than 40 family offices from around the world. The company has 425 employees.

Navis Capital Partners, which manages over $5 billion in assets, cited Etons unique position in the market as key to their investment decision. “Weve witnessed how Etons technology enables family offices to achieve unprecedented efficiency and insight,” said Rajendra Pai, Partner at Navis Capital Partners. “Their platform has become an essential infrastructure for managing complex wealth at scale. Were excited to continue supporting their growth and innovation.”

Eton Solutions has built a prestigious international client base, including the founders of the world’s leading technology companies, hotel groups, oil and energy companies, entertainment groups, investment firms and more. Its all-in-one technology platform seamlessly connects all data, services and stakeholders within single and multi-family offices-replacing and streamlining a workflow previously made up of several disparate point solutions and manual processes. The company’s ERP platform is additionally used as a white-labeled solution by Institutional clients who manage complex liquid and alternative investments for their clients.

About Eton Solutions
Eton Solutions is a software and services company founded to handle the complexities of servicing ultra-high-net-worth families. Created by family office leaders, Eton Solutions’ flagship product is AtlasFive, an integrated platform with US $1 trillion in assets under administration on its platform that holistically aggregates and manages all your office’s data, reporting, and workflow processes. With one source of truth, Eton Solutions leads family offices into the future by maximizing efficiency and minimizing errors and risk. Eton Solutions has experienced a CAGR of over 100% since its inception.

About Navis Capital Partners
Founded in 1998, Navis manages over US $5 billion in private equity and private credit capital and focuses on investments primarily in Southeast Asia, and selectively in Australia and New Zealand. Navis contributes both capital and management expertise to well-positioned companies with the objective of directing strategic, operational and financial improvements. Navis has one of the largest private equity professional teams in Asia, comprising more than 60 individuals, supported by more than 30 administrative staff, in seven offices across the region. Since inception, Navis has completed over 90 control transactions, of which over 60 have been exited, and consistent with Navis’ investment strategy, the majority of these exits have been to trade buyers.

Binance Celebrates 8 Years of Transforming Global Finance with USD125 Trillion Traded and 280 Million+ Users Empowered

Binance, the world’s largest crypto exchange by trading volume, marks its 8th anniversary by reflecting on a transformative journey that has redefined virtual digital finance at a global scale. Since its founding in 2017, Binance has evolved from a visionary startup into a financial technology giant, serving over 280 million users across the globe. With nearly 80 million new users onboarded in the past year alone, Binance’s impact extends beyond trading to security, payments, compliance, education, and global inclusion.

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Binance Celebrates 8th Anniversary

Since its inception, Binance users have traded over $125 trillion in combined spot and futures transactions, a figure that surpasses the world’s combined GDP by 13%. With a daily average of 217 million trades and the ability to handle up to 4.5 million system requests per second, Binance continues to operate as one of the most robust and scalable infrastructures in the industry. The platform currently offers 1,573 trading pairs, providing users with access to everything from blue-chip tokens to emerging altcoins.

Binance has consistently prioritized security. Between December 2022 and May 2025, Binances risk and security teams saved approximately $10 billion in potential fraud losses, thereby protecting 7.5 million members via real-time detection and recovery procedures. The companys proactive work with global law enforcement, which includes addressing over 240,000 official inquiries and conducting over 400 training sessions, emphasizes its commitment to create a safer crypto ecosystem for everybody.

Beyond trading, Binance has assisted customers in increasing their wealth through Binance Earn, where they have earned and saved over $50 billion through flexible savings, staking, and auto-investing capabilities. Between 2022 and 2024, Binance Pay completed $230 billion in more than 300 million transactions, saving consumers $1.75 billion in remittance fees and enabling rapid payments for individuals, freelancers, and businesses globally.

Meanwhile, Binance Wallet has grown into a powerful instrument for DeFi participation, with over 20 million users using self-custody and decentralized applications. Eligible Binance Alpha users earned an average of $2,569 in airdrops and $1,651 in token generation events between February and May 2025. This demonstrates the companys emphasis on creating concrete value through innovation that benefits the community.

Binance is ramping up its compliance efforts, and in 2025, compliance spending is expected to increase by more than 30% compared to 2024. Today, 1,270 team members, or more than 21.8% of Binances entire staff, focus on compliance, legal, and policy functions. These investments highlight Binances position as one of the worlds most regulated exchanges, as well as its unwavering dedication to compliance and accountability.

Social impact also remains central to Binance’s mission. Binance Charity has donated over $40 million to global causes, reaching nearly 4 million people, including $5.5 million specifically toward education-focused initiatives. The company’s free education platform, Binance Academy, has educated more than 64 million people in 29 languages, lowering the barrier to crypto literacy. The Learn & Earn program alone has distributed $12.8 million in rewards to help new users engage meaningfully with blockchain technology.

In the traditional corporate world, eight years may seem like a blink but in the crypto space, it’s a lifetime. Every number we share today represents real people, users who have placed their trust in us to build, trade, save, and grow. We are deeply grateful to our community, our teams, and our partners for being part of this journey.” said Richard Teng, CEO, Binance

This people-first approach also inspires Binance’s product innovations, such as the launch of Binance UI Refined, an AI-powered, customizable homepage and the continued success of Launchpool, Megadrop, and Binance Alpha.

Institutional adoption is also rising, with Binance’s institutional user base growing by 97% in 2024. As the lines between TradFi and crypto continue to blur, Binance is uniquely positioned to lead with deep liquidity, regulatory readiness, and tailored solutions for both individuals and institutions.

“As Binance turns eight, the journey is defined not just by numbers but by the trust of its global community. With your trust and support, we are unstoppable. We will keep working tirelessly to earn that trust every day by delivering more value, more security, more opportunity, and above all, more freedom,” said Kushal Manupati, Regional Growth and Ops Lead of South Asia, Binance.

About Binance
Binance is a leading global blockchain ecosystem behind the world’s largest virtual digital asset exchange by trading volume and registered users. Binance is trusted by more than 275 million people in 100+ countries, for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive blockchain ecosystem for people around the world.

For more information, visit: www.binance.com.

“Andhra Pradesh to be a Green Hydrogen Valley” – Declared Honourable CM Sri Chandrababu Naidu at the Green Hydrogen Summit 2025, SRM AP

The Honourable Chief Minister of Andhra Pradesh, Sri Nara Chandrababu Naidu, inaugurated the Green Hydrogen Summit-2025 at SRM University-AP. Dr V K Saraswat, Member of NITI Aayog, Dr Chandra Sekhar Pemmasani, Minister of State for Rural Development and Communications, Govt. of India, Sri K Vijayanand IAS, Chief Secretary, Govt. of Andhra Pradesh, and Dr P Sathyanarayananan, Pro-Chancellor of SRM University-AP, graced the event as the guests of honour. The two-day summit involved government agencies, researchers, policymakers and industrialists to address the critical need for a clean energy transition for a cleaner, more sustainable and forward-looking future.

Honble CM Sri Nara Chandrababu Naidu lighting the lamp at the Green Hydrogen Summit 2025

In his inaugural address, the HonourableCM Sri Nara Chandrababu Naidu termed the Green Hydrogen Summit, a historical forum that brought together global experts and industries in Andhra Pradesh to work towards affordable, cost-effective clean energy. He stated that with the Andhra Pradesh Green Hydrogen and Green Ammonia Policy, with a Rs 10,00,000 crore investment, offering 7.5 lakh jobs in green hydrogen and its derivatives, and ideological balance, no other state has stronger prospects in working towards green hydrogen development and storage. He also declared Amaravati as Green Hydrogen Valley, which will focus on affordable, cost-effective clean energy. He said, “This landmark summit marks a significant step towards protecting nature, a circular economy, and sustainability.

Honble CM of AP presents a memento to Dr V K Saraswat, Honble Member, NITI Aayog

Guest of Honour, Dr V K Saraswat, Honourable Member, NITI Aayog commented on the significance of opting for cleaner fuels and energy resources. He said, “Green Hydrogen, which is at the heart of the National Hydrogen Mission, is a step towards achieving a sustainable, carbon-neutral future.

Prof. D Narayana Rao, Executive Director-Research, SRM Group of Institutions, in his brief about the Summit stated, “Today the world looks at India with admiration as we contribute to solving global issues plaguing humankind, such as clean energy, water remediation, clean environment, and sustainable growth.” He outlined the various initiatives by the ministries of the state – Road Transport and Highways, Petroleum and Natural Gas, Steel – have already taken up green hydrogen projects that align with their sector. He also said SRM University-AP will establish an Innovation centre for Green Hydrogen Technologies.

With a vision to develop Andhra Pradesh as a hydrogen hub, Dr Chandra Sekhar Pemmasani, Minister of State for Rural Development and Communications, Govt. of India, remarked that right investments and government policies can drive green hydrogen plants to produce clean energy that is scalable and profitable. The Chief Secretary of the State, Sri K Vijayanand IAS, also remarked that the development and utilisation of hydrogen technologies necessitate specific expertise and skill development. The top universities of the nation, such as SRM AP, with advanced research infrastructure and intellect, can innovate and solve the pressing demands for cleaner energy fuel.

Mr Pranav Tanti, CEO and President of Synergen Green Energy also said that Andhra Pradesh is a highly favourable state to establish an industry for Green Hydrogen.

Aiming to nurture innovation and skill development in the clean energy space, Dr P Sathyanarayanan, Pro-Chancellor of SRM AP, announced the Department of Energy Engineering launch at the SRM Institute of Emerging Technology. “If our generation is the last to use fossil fuels, the next generation must lead the clean energy revolution. With their ideas, innovation, and courage, the youth will carry this transformation forward,” Commented Dr P Sathyanarayanan.

The Green Hydrogen Summit 2025, jointly organised by SRM University-AP, Government of Andhra Pradesh, IIT Tirupati, IISER Tirupati, Ministry of New and Renewable Energy, Govt. of India, New & Renewable Energy Development Corporation of Andhra Pradesh Ltd. and the SRM Institute of Science and Technology, Tamil Nadu, explores the research and development, innovation, commercialisation of green hydrogen. Keynote addresses, plenary sessions and conclaves with industry stalwarts, research organisations, and policymakers aim to open new frontiers in the green hydrogen sector.

Setting a New Record: 10,000+ Students Join Aakash Educational Services Limited – The Home of Problem Solvers

  • Welcoming the next generation of Problem Solvers to a guided, result-oriented academic journey

  • More students and parents across India are choosing Aakash for trusted guidance and strong results

Aakash Educational Services Limited (AESL), the national leader in test preparatory services, is proud to welcome over 10,000+ new students into its classrooms this academic year who joined Aakash after experiencing various competitive brands. These students and their parents have shown trust in Aakash seeing its strong track record, dominating results and consistent success in competitive exams like NEET, JEE, and Olympiads.

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Aakash Institute marks the achievement of 10,000+ student transitions with a special cake-cutting ceremony, joined by faculty, staff, and students

Cake cutting ceremonies were held across the country at Aakash branches to welcome the new joinees. A grand ceremony was also held at Aakash Institute’s South Extension branch.

Their joining not only reflects the growing trust in Aakash’s unparalleled academic ecosystem but also reinforces its position as the Home of Problem Solvers, a space where challenges are met with the well-structured learning journey, with the right tools, strategies and expert guidance to help them do their best.

With over 5,500 experienced faculty members, regular AIATS and FTS assessments, personal mentors, and one-on-one doubt-clearing sessions, students receive continuous guidance to identify and strengthen their weak areas. Regular Parent-Teacher Meetings (PTMs) keep families actively involved in the learning journey, while smart learning analytics and personalized study plans ensure every student remains on the right track.

Aakash also offers INVICTUS, a specialized JEE (Joint Entrance Examination) preparation program designed for students aspiring to secure seats in top IITs. The program emphasizes advance training, personalized mentorship and AI-powered learning tools to help students excel in JEE Advanced. For NEET aspirants, Concept Kundli helps them build a strong foundation by analyzing and improving conceptual clarity. Additionally, Aakash Digital provides flexible online learning solutions for students who live in remote areas or prefer studying from home, ensuring no learner is left behind.

Mr. Deepak Mehrotra, Managing Director & CEO, Aakash Educational Services Limited, said, “We are happy to welcome more than 10,000 students and their families into the Aakash family. This shows the growing belief in our academic system and the way we work closely with each student to help them succeed. At Aakash, we don’t just teach, we help students solve problems, stay focused, and move forward with confidence. We thank all the parents and students for trusting us with such an important year in their lives.”

IBM Q2D Launches the IBM Global Entrance Test (GET), for Postgraduate Programs at Top Universities Across India for the 2025-26 Academic Year

IBM Q2D launches the IBM Global Entrance Test for students who wish to pursue their postgraduate from top reputed universities across India for the academic year 2025-26.

L to R: Viqaruddin Surki, Hari Ramasubramanian (IBM ICE, India/South Asia), Dr. N. K. Manjunath, Vice Chancellor, S-VYASA

S-VYASA Deemed-to-be University, Bengaluru, is the first university in India, to execute this model of student engagement in partnership with IBM for their MBA, MCA and M.Sc Computer Science students.

IBM Global Entrance Test (GET)

IBM Global Entrance Test (GET) by IBM Q2D serves as the gateway for admission into IBM delivered postgraduate programs in MBA, MCA and M.Sc Computer Science. Students admitted through this entrance test would be enrolled into university programs integrated with IBM’s future-ready curriculum, providing access to industry-driven content, innovation labs, IBM’s digital badges, and real-world learning experiences with projects, internship & placement opportunities.

The IBM Q2D Master’s programs will be delivered at the S-VYASA Campus located within Sattva Global City Tech Park, Kengeri, Bengaluru.

What is IBM Q2D (Quantum Quotient Decode)

IBM Q2D is an initiative from IBM designed to integrate real-world technology training into academic frameworks. Developed by IBM’s top industry experts, Q2D combines cloud labs, AI-powered learning platforms, immersive bootcamps, live projects, and corporate mentorship, creating an ecosystem where students learn & get opportunity to function like employees – solving real-world industry problems from the classroom.

Through this model, students gain access to:

  • Learn from IBM industry experts

  • Develop solutions for real-world issues

  • Upskill in English communication with Cambridge’s global standards

  • Graduate with hands-on technical experience, not just theoretical knowledge

  • Opportunity to work on IBM Cloud environment & get experience on some of the best AI tools

  • Industry-Led Projects & Internship opportunities

  • Soft skills & Leadership Training

  • Global Certification Pathways

  • Placement Preparation & Industry Mentoring

  • Awarded with IBM Global badge for successful students

Mr. Hari Rama Subramanian, Leader, Business Development & Academia Relationship at IBM, said, “IBM Q2D venture is pushing the boundaries of technical skills by equipping students at different levels with state-of-the-art infrastructure tools and emerging technologies to solve real-world challenges. From basic fundamentals to advancing materials science to enhancing AIML, Data science, cybersecurity, and IOT technologies and apply them across various domains. This program fosters a global community of innovators driving the next wave of technology breakthroughs”

About IBM

IBM (International Business Machines Corporation) is a global leader in technology and consulting with over a century of innovation. Operating in 170+ countries, IBM has been a pioneer in cloud computing, artificial intelligence, quantum computing, and cybersecurity. In India, IBM continues to lead in building digital skills, transforming education, and powering innovation across sectors. IBM has been providing curriculum-integrated deep-technical training and educational resources to students across the India/South Asia region, equipping the students with industry-relevant technology skills and knowledge through in-demand technology courseware, industry projects, lab practicals, case-studies, inter & intra university competitions and in-campus interactions with industry experts.

About S-VYASA

S-VYASA Deemed-to-be University, Bengaluru, is the first university in India to execute this model of student engagement in partnership with IBM. With NAAC A+ accreditation and Category 1 status, located in a smart-tech environment within Sattva Global City, the university offers the perfect infrastructure, vision, and holistic ecosystem to host this transformative learning model. S-VYASA stands at the intersection of tradition and technology, making it the ideal launchpad for IBM Q2D in India.

HighLevel Brings More than 1000 Global Team Members Together for Landmark Retreat in the Maldives

HighLevel, the AI-powered all-in-one platform built for agencies, marketers, and entrepreneurs, is bringing more than 1000 team members together for a global company retreat in the Maldives from July 12-20. One of the largest gatherings ever hosted by a fully remote company, the retreat celebrates not only how far the company has come, but the people who’ve made that growth possible.

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HighLevel team at the retreat

Today, HighLevel supports over 2 million businesses worldwide and fuels a marketing ecosystem that sends more than 1.6 billion messages every month. These milestones aren’t just a measure of platform success, they’re the outcome of countless team contributions across time zones, departments, and disciplines.

After a year of launching category-defining features like the AI Employee and scaling company-wide, this retreat serves as both a reset and a rallying point. A moment to step away from screens, reconnect with the mission, and realign around what’s next.

We’ve built something truly special, a global company that runs on trust, autonomy, and shared purpose,” said Varun Vairavan, Co-Founder of HighLevel. “But even in a remote-first world, some things are better face-to-face. This retreat is a reflection of our growth and our people, and the kind of culture we want to keep building.”

Set against a backdrop of white sand beaches and crystal-clear water, the week-long retreat blends relaxation with intentional connection. From water sports and dolphin cruises to collaborative workshops and company-wide gatherings, every experience is designed to deepen alignment while creating space to recharge. Signature events like the Golden Hour Sundowner and Hightide Gala Night offer more than entertainment, they’re shared moments that strengthen the bonds behind great teamwork.

For many attendees, this will be their first in-person connection with colleagues they’ve worked alongside for months. And for everyone, it’s a chance to reflect on the momentum they’ve built together, while imagining what’s possible in the year ahead.

Bringing 1000+ people from around the world to one place is no small feat. But we believe our unique culture is our competitive advantage,” said Q Hamirani, Chief People Officer at HighLevel. “This retreat is about investing in the relationships that drive our performance. It’s how we stay grounded, aligned, and inspired as we scale.”

That investment is already paying off. To date, HighLevel users have sent more than 49 billion messages through the platform, many powered by the company’s rapidly evolving suite of AI-driven automation tools. And behind every breakthrough in product, service, or experience is a team that leads with curiosity, collaboration, and care.

The retreat isn’t just a reward. It’s a reminder that great culture doesn’t happen by chance, it’s built intentionally, sustained collectively, and made stronger with every shared win.

About HighLevel
HighLevel is the leading AI-powered all-in-one platform for agencies, marketers, and entrepreneurs looking to automate growth and scale smarter. From CRM and messaging to funnels, workflows, and more, HighLevel helps over 2 million businesses streamline operations and unlock new levels of performance. Learn more at www.gohighlevel.com.

7UP Makes You Feel Super Duper Refreshed to Beat the Summer Heat

  • As temperatures rise during the hottest weeks of the year, 7UP is bringing new flavours and chill experiences that leave consumers feeling super duper refreshed in the summer heat.

  • ‘7 Days of Super Duper Summer’ social stunt brings a snowy surprise to scorching cities across the region.

As the summer sun blazes and temperature climbs, 7UP brings snow to summer, delivering refreshment that cuts through the heat. Following new global research (1) from 7UP, it’s clear that staying cool duringone of the hottest weeks of the year – when cities like Mumbai, Cairo, Riyadh, and Dubai regularly reach averages of 38C – is a universal challenge. This insight, and 7UP’s commitment as the Super Duper Refresher, has fueled 7UP’s ‘7 Days of Super Duper Summer‘ campaign taking over social media feeds with surprising CGI (computer-generated imagery) content that transports you to a refreshing snow-filled oasis.

7 Days of Super Duper Summer (AI-Generated Image)

New research from 7UP reveals that rising temperatures in India is affecting daily life with almost 81% saying everyday tasks take significantly longer to complete. In fact, across hot weather markets, like the India, UAE, Saudi Arabia, and Egypt, two out of three people say they’d rather be covered in snow on a scorching day – a sentiment echoed by 79% of Indians. Meanwhile, in India, many try to deal with the heat by sitting in front of a fan for hours or taking cold showers in the middle of the day.

7UP, the ultimate refresher, is here to help! With its zesty lemon-lime flavour and crisp fizz, 7UP delivers an all-consuming, revitalising boost when it’s needed most. It’s the full-body cool-down you crave (no cold showers or giant fans required!), because when the sun is blazing and the sweat is dripping, there’s simply nothing better than cracking open an ice-cold 7UP to finally refresh.

Turning up the cool factor further, 7UP is working with some of the hottest content creators across the globe to bring Super Duper Refresher to life digitally, celebrating the 7 Days of Super Duper Summer’ – a bold, creative activation designed to show that 7UP is so refreshing, it brings snow to the summer.

(Link to view the film:www.instagram.com/reel/DMFKiMTI3dI/igsh=MWs5eXlwaDQ3NGxuag==)

From July 14 to July 20, social media feeds across the Middle East and South Asia will be taken over by surreal, cinematic influencer videos showing snow falling in everyday summer scenes – a Dubai rooftop, a Cairo market or India’s iconic landmarks of cities. The unexpected twist Each snowy takeover is triggered by the simple act of opening a can of 7UP. Bringing the digital stunt to even greater audiences, influencers across cities also joined the brand to post their own snowy scenes as they crack open a refreshing can of 7UP.

Commenting on the announcement, Shailja Joshi, Category Lead, Cola and Flavours, PepsiCo India said, “7UP has always been about creating refreshing moments that delight the senses – through flavour, sound, and now, visuals. After a phenomenal response to our sonic identity, we wanted to bring alive our Super Duper Refreshment proposition in a way that’s bold, immersive, and distinctly 7UP️. With this activation, we’ve flipped the script on summer by turning India’s hottest cities into playful, snow-filled escapes -It’s imaginative, spontaneous, and joyful – everything 7UP️ stands for, delivered in a way that deeply connects with today’s generation.”

Salman Butt, Global Senior Marketing Director at 7UP, who commissioned the research commented, “The physical impact of extreme heat on our bodies cannot be underestimated, but sometimes a refreshing break is all we need to get back to normal. Whether it’s a moment to reset during a busy day or a way to cool yourself down, 7UP delivers the ultimate, Super Duper Refresher to those across the globe. As for the social activation, we wanted to do something that not only made people laugh or share, but also made them feel refreshed in the moment. This is what 7UP stands for – a burst of freshness, fun, and refreshment in a world that can feel a little too hot.”

The activation will culminate in a final brand montage reel posted globally on 20 July, showcasing all seven days of snow, all seven cities, and one clear message: 7UP didn’t just show up this summer, it snowed up.

This latest initiative extends 7UP’s ongoing commitment to pushing the boundaries of storytelling. Following the recent launch of its sonic identity, the brand has redefined how refreshment sounds through a multisensory MOGO(MOGO is a registered trademark of Brandmusiq) – developed using emotion-mapping technology to evoke upliftment and chill. Now, it ventures further, transforming heatwaves into visually stunning snow days – proving that refreshment can, indeed, change everything.

Head to 7UP‘s socials to see how it’s refreshing people across the world with its crisp taste, bringing the invigorating feeling of fresh snow to the sweaty summer heat at 7UPindia (Instagram handle). For further information on the global brand platform and local market activity, please refer to local websites.

* 7UP is a trademark of PepsiCo for all international markets excluding the US

Notes to editors

(1) The research consists of an online survey of 8,000 adults, including 2000 UK adults (nationally representative on the basis of age/gender/region), 2000 IN adults, 1000 UAE adults, 1000 EG adults, 1000 PK adults, 1000 KSA adults, was commissioned by Pangolin on behalf of 7UP and conducted by market research company OnePoll, in accordance with the Market Research Societys code of conduct. Data was collected between 30.06.2025 and 09.07.2025. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). Pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

VinFast’s Premium EVs Deliver Segment-Leading Features for Indian Roads

Electric cars are finally making sense for Indian drivers. They’re cleaner, sure. But more importantly, they also deliver what people actually want behind the wheel. Something that works without needing to tinker with every option in the settings menu.

Indian customers can now reserve their preferred VinFast electric SUV either at VinFast showrooms or through the company’s official website

VinFast is stepping into that space with two electric vehicles that go in different directions. The VF 6 keeps things compact and practical. The VF 7 pushes for more power, more features, and a sharper design. Both aim to fit seamlessly into their owners’ lives.

VF 6: Made for Families Who Move A Lot

Let’s start with the VF 6. It has a great look, thanks to the “Dualities in Nature” design philosophy by Torino Design, but appearance is just a part of it. What it offers is a familiar, no-fuss way to get your family around. School drop-offs. Grocery runs. Even highway trips. It handles all of it.

When you buy the VF 6, you get three best-in-class features. The motor offers 210 horsepower, the highest power output in its segment. Inside, you’ll find a 12.9-inch touchscreen that handles most of what you and your kids need. It’s the largest in the segment, with Apple CarPlay and Android Auto built in.

It’s also equipped with 26 smart features, the most in its segment, to ensure your drive is a convenient one. These include multiple drive assist systems, a head-up display (HUD), advanced safety tools like lane-keeping assist, automatic emergency braking, a 360 camera.

Multiple driving profiles means no more resetting your seat or A/C every time someone else takes the wheel. There are 7 airbags to protect you, and there’s even a system to filter out fine dust, which matters if you live in a high-traffic zone.

VinFast covers the VF 6 with a 7-year warranty, offering peace of mind in a long time.

VF 7: For Drivers Who Want More Out of the Car Itself

The VF 7 is for a different kind of driver. You probably drive solo more often. You notice how a car feels in corners. You probably love being pushed to your seat when you accelerate.

Look is a big part of the appeal here, with the Asymmetrical Aerospace design also by Torino Design. It feels like it’s always in motion, even when parked. Step inside, and the tech catches your eye. A big center screen dominates the dash, angled toward you for better ergonomics.

Regarding performance, the Plus trim delivers 349 horsepower and 500 Nm of torque, enough to take you from zero to 100 km/h in under 5.8 seconds. Like with the VF 6, drive modes let you switch things up depending on traffic or mood.

And it’s not just fast. There are also 26 smart features, including 22 ADAS functions-the most in the segment-like adaptive cruise control, lane keeping, automatic braking, and even traffic sign detection. The car learns your preferences. It remembers seat positions and climate settings.

The VF 7 also comes with an industry-leading 10-year or 200,000-kilometer warranty that you will come to expect with the VinFast brand.

Features That Matter, No Matter Who You Are

Whether you go for the VF 6 or the VF 7, you get the same baseline of smart, practical features. Both cars are future-ready with over-the-air update capability, so they can keep improving with new features.

A mobile app gives you remote access. You can check battery levels, lock or unlock doors, and even start pre-conditioning the cabin before you leave the house. No need to sit in a hot car while the A/C ramps up. Voice controls handle most tasks. That includes A/C and navigation. And yes, you can speak in Hindi.

Both vehicles benefit from VinFast’s adoption of a state-of-the-art functional safety concept design, along with an in-house test and validation facility built to meet safety systems aligned with EU benchmarks.

These aren’t gimmicks; they’re there to make everyday driving a little easier. VinFast offers two different cars. For two different drivers. But with one idea in mind: keep things simple, functional, and ready for Indian roads.

ACE Verde Fully Sold Out, Strengthening Investor Trust in ACE Group’s Yamuna Expressway Portfolio

Reaching yet another milestone in its growth trajectory, ACE Group has announced that its luxury residential enclave, ACE Verde, has been fully sold out. The 8-acre development, under ACEs vast 100-acre integrated township on the Yamuna Expressway, elicited unprecedented response from the homebuyers and the investors alike, testifying to the areas increasing reputation as a high-growth investment and lifestyle hub.

Mr. Ajay Chaudhary celebrates with the team on the complete sell-out success of Ace Verde

Well-positioned in Sector 22A, Yamuna Expressway, ACE Verde provides a thoughtfully developed set of comfortable 3 BHK and 3.5 BHK apartments, with over 80% of the enclave dedicated to luxurious landscaped greens, serene water bodies, and wellness-oriented open spaces. Its strategic location-just a short walk from the iconic Buddh International Circuit-makes ACE Verde truly stand out. Additionally, being just minutes away from the new Noida International Airport, Film City, Olympic Park, Heritage City, Medical Device Park, Personal Rapid Transit (PRT), and key logistic hubs has exponentially increased buyers interest, turning ACE Verde into one of the neighbourhood’s most sought-after addresses.

Ace Verde Artists Impression picture

Speaking on the successful sell-out of Ace Verde, Mr. Ajay Chaudhary, Founder, Chairman and Managing Director, ACE Group, remarked, “The exceptional response to ACE Verde reconfirms the markets demand for quality-led and infrastructure-backed developments. This success is a testament to the confidence that our esteemed buyers and investors have in us, as well as to our unwavering resolve to deliver modern, future-proof communities. ACE Verde’s rapid sell-out strengthens our resolve to continue building thoughtfully designed, high-value projects in high-potential locations.”

Launched earlier this year, ACE Verde quickly gained attention for its neo-classical architectural styling, extensive premium amenities, and seamless integration within ACE’s 100-acre master-planned township. Residents at ACE Verde will also have access to twin clubhouses, Pilates studio, luxurious swimming pool, cricket pitch, multipurpose court, jogging tracks, and a grand banquet hall, in addition to educational, retail and necessary infrastructure within the township.

ACE Verdes success is an indication of the long-term strength of Yamuna Expressway as a real estate investment belt driven by fast-paced infrastructure growth like the coming airport, high-speed rail connectivity, and robust civic development. Backed by a track record of delivering more than 16.5 million sq. ft. of residential and commercial spaces and another 30 million sq. ft. currently under construction, ACE Group has become a brand upon which buyers and investors place their trust.

With a focus on timely project completion, creative design thinking and developments that hold the promise of long-term value appreciation, Ace Group continues to be at the forefront of NCRs ever-changing real estate landscape.

Website: acegroupindia.com.

CRC Group Announces the Unveiling of Uber Ultra-Luxury Experiential Residential Landmark, CRC The PERIDONA

CRC Group, a leading player in North India’s real estate sector, today unveiled its uber ultra-luxury experiential residential development, The PERIDONA, located within Jaypee Greens Golf Course in Greater Noida. With a development outlay of IND 1500 Cr (exclusive of land cost), the project signals CRCs strategic intent to elevate its portfolio into the ultra-premium segment. Spanning a total built-up area of 3.1 million sq. ft., the project will comprise only 341 expansive apartment units, delivering globally benchmarked standards of architecture, design, sustainability, and execution.

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CRC Group Announces the Unveiling of Uber Ultra-Luxury Experiential Residential Landmark, CRC The PERIDONA

Unveiled during a marquee event in Dubai, The PERIDONA brings together an extraordinary lineup of design and architecture consultants: Killa Design, renowned for crafting Dubai’s Museum of the Future; Rockwell Group, the New York-based interior visionaries behind one of Gurugram’s most iconic luxury clubs; Gensler Architects, global leaders in progressive, future-ready architectural design; SWA Group, experts in sustainable landscape architecture; and MACE, a global firm specializing in precision project management and execution.

Kunal Bhalla, Founder & CEO, CRC Group, commented, “The PERIDONA marks our strategic entry into India’s ultra-luxury residential space. Supported by world-class design and architecture, this development reflects our clear ambition to set a new benchmark for premium living in the NCR. The project is envisioned to establish an international standard in luxury condominiums, with a strong focus on sustainable, high-quality living. We have carefully selected best-in-class materials and curated exceptional amenities-many being introduced in India for the first time-to deliver a truly exalted lifestyle. The core philosophy driving the project is simple yet powerful: ‘Live More,’ with abundant amenities that define a luxurious way of life. From the eco-sensitive design elements and lush green zones to serene water bodies and an iconic clubhouse, every aspect of the ecosystem has been thoughtfully crafted to create one of the finest residential environments in the country.”

Adding further, Salil Kumar, Director (Marketing & Business Management), CRC Group, said, “This project is a testimony to our commitment to global standards. By integrating international design and delivery capabilities, we are creating not just residences, but legacy assets tailored for discerning investors and homeowners. The PERIDONA also enjoys a distinct locational advantage with expansive green surroundings, enhancing both aesthetics and liveability. With just one apartment per floor, the project offers an unmatched level of privacy-an essential attribute in modern luxury living. Every detail has been envisioned to meet the evolving expectations of a sophisticated, privacy-conscious clientele. The large, specially designed, beautifully crafted, multi-level clubhouse will be an added attraction for the modern lifestyle of all residents.”

With globally acclaimed consultants and designers like Killa Design, Rockwell Group, Gensler Architects, and SWA Group coming together for The PERIDONA, the project is poised to redefine the standards of ultra-luxury living in India. Their combined expertise across architecture, interiors, and sustainable landscape design will enable CRC The PERIDONA to deliver a development that is not only aesthetically iconic but also functionally future-ready and environmentally conscious.

Built around a meticulously crafted master plan, state-of-the-art interiors, wellness-centric landscape design, smart home integration, and smart management by MACE, The PERIDONA aims to offer a transformative living experience in NCR. Construction is slated to commence next month. The project is poised to become a landmark in India. With the upcoming Noida International Airport-set to become the world’s fourth-largest-just a 20-minute drive away, The PERIDONA enjoys a locational edge that few developments can match. This proximity not only enhances the projects connectivity and prestige but also positions it as a high-potential asset for long-term value appreciation and strong return on investment.

With a curated approach to design, delivery, and community experience, CRC Group aims to establish a new benchmark for luxury real estate in the region.