Zuno General Insurance, a new-age digital insurer committed to making insurance easy, friendly and transparent, today shared increasing early traction for Zuno SmartDrive, its app-led usage-based car insurance (UBI) launched in March 2025. In less than nine months, Zuno SmartDrive users have logged over 1 crore kms, signalling a clear shift towards behaviour-driven, personalised insurance among India’s new generation of drivers.

Zuno Smart Drive

To share the benefit of UBI with a larger audience, Zuno has launched its flagship initiative of Zuno Driving Quotient (ZDQ) Challenge to non Zuno users too. In this 5-day free trial, customers can simply download the Zuno app, complete a five-day driving assessment and receive a personalised driving score at no cost. This score unlocks additional discounts on car insurance and gift vouchers, making Zuno the first insurer in the country to offer a large-scale, app-based, pre-purchase driving test that delivers real, measurable financial benefits to customers.

The feature marks a major step in usage-based insurance adoption, as young India increasingly embraces behaviour-driven, personalised motor insurance.

Launched in March 2025, Zuno SmartDrive has already captured over 1.5 lac trips from digital-first drivers across the country, with an average score of 92%. Early participation has been dominated by users aged 28–40, signalling strong traction among India’s most mobile, tech-savvy consumers.

Zuno’s telematics driven model also shows that behaviour, not geography or type of car, is the most reliable predictor of risk. Across regions, two driving patterns consistently bring scores down are frequent hard braking and rapid acceleration. These behavioural markers have emerged as the strongest indicators of trip quality and future risk, regardless of where a driver lives or drives.

Among the most striking findings:

• Major metros like Mumbai, Delhi, Bengaluru, Chennai and Kolkata, showed an average driving score of 91%. This might be due to congestion, peak-hour density and erratic traffic flow.

• Jammu & Kashmir, Punjab and Tamil Nadu emerge as India’s safest driving states, with consistently low rates of harsh braking and rapid acceleration and each maintaining average driving scores above 92%.

• Speeding was more prevalent in Pune and Kolkata, while harsh braking was frequently observed in Guntur and Vizianagaram.

These findings reveal how real-world driving environments shape behaviour across regions.

Shanai Ghosh, MD & CEO, Zuno General Insurance said, “With SmartDrive, we want to build a fair, transparent and personalised insurance experience that truly reflects how young India drives. The early numbers show that young India is driving safer, smarter and more mindfully, and they’re getting rewarded for it. Our focus is to keep building a simpler, more intuitive and rewarding ecosystem where good drivers finally receive the benefits they truly deserve, making roads in India safer.”

India’s road safety crisis shows little sign of easing. Provisional data for 2024 released by the Ministry of Road Transport & Highways (MoRTH) indicates that the country recorded over 4.7 lakh road accidents and more than 1.7 lakh fatalities during the year, underscoring the continued risk on Indian roads. Some states are yet to share the data post which the final data will be released by MoRTH. Despite incremental improvements in select states, unsafe driving behaviour, over speeding and low compliance with helmets and seat belts remain dominant contributors to fatal accidents.

The challenge is consistent with final MoRTH data for 2023, which reported 4.81 lakh road accidents, 1.73 lakh deaths and over 4.6 lakh injuries nationwide; that works out to roughly 20 deaths and 55 accidents every hour. Together, the data highlights an urgent need to shift focus from reactive protection to prevention-led, technology-driven road safety solutions.

At Zuno we have adopted this mission to encourage India to drive safer. Zuno’s Smart Drive App provides customers with real time feedback on their driving quality and nudges for safer driving behaviour.

Zuno’s telematics insights also highlight notable exposure trends:

• Drivers with top-tier scores between 96 and 100 show a striking 40% lower claims risk, underscoring how consistent, disciplined behaviour behind the wheel directly translates into fewer incidents.

• The data also dispels some common assumptions. Gender has almost no impact on driving safety. Women recorded an average score of 92.83%, only marginally higher than men at 92.81%, indicating that both groups demonstrate virtually the same risk profile on the road.

• When drivers take their trips matters as well. High-scoring behaviour (80–100) is most common during weekday, daytime driving, reinforcing the well-known risks associated with night-time travel. Structured, predictable daytime journeys tend to support steadier driving patterns and safer outcomes.

• Across regions and vehicle types, two behaviours emerge as the strongest predictors of lower scores and higher risk:

• Frequent harsh braking, and High, rapid acceleration.

• Regardless of where a person drives, these two actions consistently signal a risky trip.

• Seasonal behaviour also tells an important story. Even with changing conditions, rain does not turn safe drivers into risky ones. Those with high scores (80–100) maintain similarly strong performance across both summer and monsoon seasons, showing that core driving habits remain stable despite weather shifts.

Zuno SmartDrive car insurance also includes India’s first real-time crash detection feature. It uses advanced mobile telematics to automatically sense an accident and trigger an alert to Zuno’s support team. Once triggered, the team coordinates emergency support, roadside assistance and priority claims handling, ensuring that help reaches the customer without requiring them to make a call.

About Zuno General Insurance

Zuno General Insurance, formerly known as Edelweiss General Insurance, is a new-age digital insurer with an aspiration to reimagine Insurance to make it easy, friendly, and transparent. Amidst all the jargon and seriousness, Zuno is the friendly voice speaking in a language you understand, and listening to what you have to say, stepping in at the right time, so that you don’t have to worry when things don’t go as planned. Zuno is the friend you can always turn to for help, with the confidence that we will have your back at all times.

At Zuno GI, the focus is on building trust through digital solutions that are intuitive and responsive, using consumer insights and data analytics to drive innovation and experience. Our consumer insight driven strategy focused on customers’ experience; innovative solutions and an intuitive digital platform differentiate us in a competitive market.

Zuno GI started operations in 2018. We have over 8 million customers and a growing omnichannel distribution on digital rails. The company has presence across key digital marketing places and partnerships with Maruti, Tata Motors, Mahindra, Skoda, Volkswagen, Jeep, Royal Enfield, PolicyBazaar, Turtlemint, PhonePe, Insurance Dekho, Fedbank Financial Services, Dvara KGFS, Repco Home Finance, Renewbuy, Bajaj Capital, Anand Rathi Global Finance, Avanse Financial Services, Spinny, Nido Home Finance, ECL finance, Mehsana Urban Co-Operative Bank, PolicyBoss, Jio insurance brokers, Coverfox, ORIX leasing & financial Services India Ltd, SMAS auto leasing India Pvt Ltd.s

For more information, visit www.hizuno.com.

Being Human Clothing, the fashion and lifestyle brand founded by Salman Khan, is celebrating the actor’s birthday in true Salman style, with energy, warmth, and a whole lot of fun. This year, the brand is marking the occasion with a special Birthday Sale, paired with a lively campaign that brings together fashion, surprise, and celebration.
 

Being Human Clothing Celebrates Salman Khan’s Birthday with FLAT 50% OFF
 

Leading the celebrations is Being Human Clothing’s playful new campaign, “Cake Fake B’day For Real,” which looks at birthdays a little differently. Instead of predictable celebrations, the campaign adds an element of surprise, keeping things light, joyful, and true to Salman Khan’s larger-than-life personality.
 

A key highlight of the celebration sees Sunil Grover stepping in to enact Salman Khan, delivering a moment filled with humour and familiarity that fans instantly relate to. The playful act is followed by Salman Khan himself, bringing the campaign thought to life and tying it directly to the birthday offer in a way that feels effortless and fun.
 

“This year’s “Cake Fake, B’Day for Real” campaign is our playful nod to the joy and energy that Salman Mamu brings into people’s lives. By taking the celebrations live with a 50% exclusive birthday sale in stores and online, we wanted to create a digital moment that fans everywhere can be part of—no matter where they are. It’s our way of saying thank you to everyone who continues to support the Being Human Clothing family and Salman Mamu,” says Ayaan Agnihotri, Executive Director at Four Aces Fashion House, Being Human Clothing.

Campaign Link – www.instagram.com/p/DSg4pjekYWH/?hl=en
 

To make the celebration even more special for fans and shoppers, Being Human Clothing is offering birthday-exclusive discounts:

• A flat 50% off across all Being Human Clothing exclusive brand stores, department stores, and MBOs starting 25^th – 27^th December, 2025.

• A minimum 50% off, available exclusively on www.beinghumanclothing.com, as part of the SKB Birthday Celebration starting 24^th – 27^th December, 2025.

The sale covers menswear, womenswear, accessories and everyday essentials, giving customers a chance to refresh their wardrobes with Being Human Clothing’s consciously designed collections, comfortable, contemporary pieces made for everyday life and celebration alike.
 

With Cake Fake B’day For Real, Being Human Clothing turns Salman Khan’s birthday into more than just a sale. It becomes a shared celebration, cheerful, unexpected, and full of heart, reflecting the close connection Salman Khan continues to share with audiences across the country.
 

The Being Human Clothing Birthday Sale and SKB Birthday Celebration will be available for a limited period across offline stores nationwide and exclusively online at Being Human Clothing.
 

Instagram | Website

Marwari Catalysts Group, focused on building founders from Tier II and Tier III cities, has announced the launch of Thrive 10.0, the latest edition of its flagship founder-support programme. This edition places a strong strategic focus on two high-impact and rapidly growing sectors in India: DefenceTech and AgriTech.
 

MCats Group Launches Thrive 10.0 to Empower DefenceTech and AgriTech Startups in India
 

Thrive 10.0 is designed to support early-stage and growth-stage startup founders working in Defence Technology and Agricultural Technology by providing practical mentorship, sector-specific insights, and structured venture-building support. The programme aims to help founders build scalable, sustainable businesses that address real-world challenges in these critical sectors.
 

As part of Thrive 10.0, Marwari Catalysts Group is introducing a corporate-linked pathway, enabling select founders to gain access to industry networks, corporate partnerships, and real-world business opportunities. This pathway will be seamlessly integrated into the programme, enhancing value for founders without operating as a separate initiative.
 

The launch of Thrive 10.0 comes at a pivotal moment as India’s DefenceTech market is projected to reach $19 billion by 2030, fueled by a 75% domestic procurement mandate and a surge in dual-use technologies. Simultaneously, the AgriTech sector is witnessing a digital revolution, with a projected valuation of over $34 billion by 2027 as precision farming and AI-driven supply chains become national priorities.
 

Focus on High-Impact Sectors: DefenceTech and AgriTech

Commenting on the launch, Sushil Sharma, CEO & Founder of Marwari Catalysts Group, said, “With the Indian government’s ‘Year of Reforms’ 2025 providing unprecedented policy support and a record $1 billion+ in venture capital flowing into Defencetech and Agritech sectors in the first half of the year alone, there has never been a more lucrative or strategically significant time for founders to scale innovations that safeguard India’s food and national security.”
 

India’s DefenceTech ecosystem is witnessing rapid growth driven by indigenisation, innovation, and government initiatives, while AgriTech continues to play a vital role in improving farmer productivity, sustainability, and rural livelihoods. Thrive 10.0 aligns with these national priorities by supporting founders building meaningful solutions in these domains.
 

What Thrive 10.0 Offers

Founders selected for Thrive 10.0 will benefit from:

• Structured learning programmes tailored to DefenceTech and AgriTech

• Mentorship from experienced founders and industry experts

• Ecosystem exposure and startup network access

• Opportunities for corporate engagement and industry collaboration
   

The programme is designed to help founders move forward with clarity, strategic direction, and execution confidence.
 

Marwari Catalysts Group continues to strengthen India’s startup ecosystem by backing purpose-driven innovation from emerging regions. The launch of Thrive 10.0 marks another significant step in supporting startups in sectors that are critical to India’s economic and technological future.
 

Applications for Thrive 10.0 are now open for founders building innovative solutions in DefenceTech and AgriTech.
Apply Now

About Marwari Catalysts Group
Marwari Catalysts Group (MCats) is one of India’s fastest-growing startup ecosystem player (Accelerator and Venture Studio), with mentors with skin in the game supporting 100+ early-stage ventures across 20+ cities backed by SEBI-approved CAT-I AIF. MCats provide capital, mentorship, and global market access to founders. Its portfolio has already created 5,000+ jobs while driving inclusion through 35% women-led startups and successfully done 11+ exits. We are headquartered in Jodhpur with regional offices in Mumbai, Bengaluru and Jaipur.

When a TV suddenly stops working right before a big family movie night or a child’s school year begins and they urgently need a fast, reliable laptop, waiting months to save enough money is not an option. Big-ticket gadgets and appliances often come with hefty price tags, making home upgrades feel overwhelming. But with smart financing options like the Easy EMI Loan—a form of the consumer durable loan—individuals can bring home essential appliances and the latest tech without draining their savings or stressing about upfront costs. This option allows to bring home the favourite products immediately.

Make your home appliance purchase more affordable with the Bajaj Finserv Easy EMI Loan

Simply head to the Easy EMI Loan page on the Bajaj Finserv website. Select the desired product, take the loan approval online and head to a partner store. The total cost can then be split into affordable monthly installments that suit their budget. Select products can even be taken home immediately with zero down payment.

What can be purchased with a consumer durable loan?
Whether someone is planning a home makeover, boosting productivity with powerful gadgets, or adding convenience to their kitchen, a consumer durable loan supports a wide range of purchases:

Entertainment and work essentials

• Mobile phones: Seamlessly switch to the latest cutting-edge 5G smartphones, perfect for staying connected indoors, outdoors, and on the go. 

• Smart televisions (LED/4K): Dive into immersive streaming with vibrant visuals that make family movie nights and cozy winter gatherings truly special. 

• Laptops: Power through work, studies, or gaming sessions with high-performance devices designed to keep up with a fast-paced lifestyle.

Major appliances

• Refrigerators: Keep the food fresh longer with energy-efficient models from leading brands that combine style with sustainability. 

• Air conditioners: Beat the heat and stay comfortable year-round with smart, energy-saving cooling solutions tailored to different spaces.

• Washing machines: Simplify the laundry with fully automatic washers available in various capacities to suit the household needs.

Personal tech and accessories

• Smartwatches, headphones, and more: Stay fit, connected, and stylish with the latest wearable gadgets and high-quality audio gear.

Kitchen and home essentials

• Microwaves, mixers, and more: Streamline the cooking experience with compact, feature-packed kitchen gadgets that save time and effort.

• Home appliances: From advanced air purifiers to efficient vacuum cleaners, elevate the daily living with products designed for clean, fresh, and comfortable homes.

Limited-time offers on electronics and appliances

• Flat Rs. 1,000 cashback on select purchases.

With EMIs starting as low as Rs. 830 per month, bringing home the favourite products has never been easier or more affordable.
 

*Terms and conditions apply. Check with partner store for details.

Why smart shoppers choose the consumer durable loan
Life doesn’t wait—and neither should essential purchases. This loan option is designed to work around the lifestyle and budget, making big purchases feel easy:

• Keep your savings intact: Avoid draining emergency funds or savings just to buy essentials or upgrade tech.

• Manageable monthly payments: Spread the cost over several months, keeping budgets comfortable without surprises.

• Flexible options for every wallet: Whether shorter or longer repayment periods are preferred, EMI plans can be tailored accordingly.

• Take advantage of deals: Combine the loan with festive discounts and cashback offers to get great products at even better prices.

By making technology and home essentials affordable right now, the Easy EMI Loan solves the urgent needs.

Upgrade effortlessly with Bajaj Finserv Easy EMI Loan
Bringing the latest gadgets and appliances home becomes simple and wallet-friendly with the Bajaj Finserv Easy EMI Loan. It allows buyers to split the cost of big purchases into easy monthly payments. Tools like the Maha Bachat Savings Calculator help combine brand offers, dealer discounts, and EMI benefits to maximise savings. Before applying, reviewing the consumer durable loan fees and charges ensures complete clarity.

Here’s how the process works:

• Choose the product online: Go to the Easy EMI Loan page. Choose the product—be it a smartphone, refrigerator, or home appliance.

• Check your eligibility: Enter basic details like name, mobile number, and PAN, then complete a quick KYC.

• Get your loan limit instantly: See the approved amount that can be used to make the purchase.

• Visit a partner store: Explore the product in person and get assistance from a store representative.

• Select your EMI plan: Choose a repayment option that fits the budget, complete minimal paperwork, and confirm your purchase.

With the Easy EMI Loan, upgrading the lifestyle becomes faster, smarter, and more affordable. The flexible repayment options, quick approval, and helpful savings tools make it easier to bring home the desired products.

Bajaj Finance Limited
Bajaj Finance Ltd. (‘BFL’, ‘Bajaj Finance’, or ‘the Company’), a subsidiary of Bajaj Finserv Ltd., is a deposit taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL is engaged in the business of lending and acceptance of deposits. It has a diversified lending portfolio across retail, SMEs, and commercial customers with significant presence in both urban and rural India. It accepts public and corporate deposits and offers a variety of financial services products to its customers. BFL, a thirty-five-year-old enterprise, has now become a leading player in the NBFC sector in India and on a consolidated basis, it has a franchise of 69.14 million customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BB+/Positive and a short-term rating of B by S&P Global ratings.

To know more, visit www.bajajfinserv.in.

Sahajanand Medical Technologies (SMT), one of India’s leading cardiovascular medical devices companies, is pleased to announce the appointment of Mr. Bhargav Kotadia, CEO & Managing Director, as the Co-Chair of the FICCI Medical Devices Committee for 2025–2026. This marks the fourth consecutive year that SMT continues to hold this prestigious leadership position at the Federation of Indian Chambers of Commerce & Industry (FICCI), a unique achievement within the Indian Medtech ecosystem.

SMT’s CEO Bhargav Kotadia Appointed Co-Chair of FICCI Medical Devices Committee 2025–2026

FICCI, India’s apex industry chamber with a legacy dating back to 1927, engages deeply with Government, industry, academia and research institutions to build sectoral growth and policy frameworks. The Medical Devices Committee plays a pivotal role in shaping India’s Medtech agenda and sectoral priorities.

Accepting the appointment, Mr. Kotadia expressed his gratitude to FICCI President Mr. Anant Goenka and reaffirmed SMT’s commitment to contributing towards India’s rapidly evolving medical devices sector. Sharing his views on the appointment he commented “I am honoured to accept the position of Co-Chair of the FICCI Medical Devices Committee. The medical devices industry is recognized as one of India’s most promising sectors, poised for significant growth over the coming decade, with industry estimates indicating the potential to reach around USD 30 billion by 2030. The sector’s growth is central to the Hon’ble Prime Minister Narendra Modi ji’s vision of a Viksit Bharat, as India works towards becoming a global hub for healthcare manufacturing and innovation. With FICCI’s continued leadership and strong collaboration between industry and government, we will work towards strengthening India’s MedTech ecosystem, enhancing global competitiveness, and supporting sustainable, innovation-led growth.”

He further emphasized that SMT will remain actively engaged with the Committee’s initiatives, contributing to policy development, stakeholder consultations and thought leadership.

SMT’s sustained leadership role within FICCI’s Medical Devices Committee underscores the company’s commitment to national and global healthcare priorities, innovation-driven manufacturing, and sectoral policy advocacy. Over the past years, SMT has actively contributed to advancing discussions on regulatory reforms, import substitution, R&D enhancement, Free Trade Agreements and adoption of cutting-edge technologies in healthcare delivery.

About SMT (Sahajanand Medical Technologies)
SMT (Sahajanand Medical Technologies) is a medical devices company with a portfolio of technologically advanced medical devices across vascular and structural heart intervention. SMT offers an extensive portfolio of products focusing on vascular intervention and was the first company in the world to receive CE certification for a DES with a biodegradable polymer. SMT has a global presence with its footprints in more than 75 countries, as on March 31, 2025.

For further updates, please visit the website or follow SMT on LinkedIn.

Disclaimer
Sahajanand Medical Technologies Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offer of its equity shares and has filed a draft red herring prospectus dated July 25, 2025 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”) and the stock exchanges. The DRHP is available on our website at www.smtpl.com as well as on the website of SEBI at www.sebi.gov.in, Motilal Oswal Investment Advisors Limited at www.motilaloswalgroup.com, Avendus Capital Private Limited at www.avendus.com, HSBC  Securities  and  Capital Markets (India) Private Limited at www.business.hsbc.co.in and Nuvama Wealth Management Limited at www.nuvama.com and and the websites of the stock exchange(s) at www.nseindia.com and www.bseindia.com, respectively. Any potential investor should note that investment in equity shares involves a high degree of risk and refer to the Red Herring Prospectus, including the section titled “Risk Factors” of the Red Herring Prospectus when available, for details. Potential investors should not rely on the DRHP for any investment decision.

Hair artist Sunny Verma, Founder of the salon brand Sunnyhairport, has expanded operations to Bandra, Mumbai, following the brand’s growing presence in Delhi and increasing visibility across digital platforms.

Sunny Verma, Founder of Sunny Hairport, reflecting the brand’s strong presence in the glamour industry

Originally from Himachal Pradesh, Sunny Verma currently works across Delhi, Mumbai, and international markets. He is known in the hair and beauty industry for his focus on hair colour techniques, texture management, and styling methods developed specifically for Indian hair.

B town celebs at Sunny Verma’s Sunny Hairport salon

Sunnyhairport operates as a premium salon brand offering personalised hair services. According to the brand, its approach emphasises detailing, consultation-led transformations, and customised after-care. The company currently operates four salon branches and employs over 100 professionals, having started with a team of five.

In recent years, Sunnyhairport has gained additional digital traction through short-form transformation and transition videos shared on social media. Several of these videos featured public figures from the entertainment and sports industries, including Suryakumar Yadav, Remo D’Souza, Kusha Kapila, Terence Lewis, Avneet Kaur, Prince Narula, Dimple Kapadia, Tulsi Kumar, Shirley Setia, Bhumi Pednekar, Vishal Mishra, Jasmine Bhasin, Ashnoor Kaur, Kajal Aggarwal, and Yuvika Chaudhary.

The videos contributed to broader awareness of the brand among online audiences.

Sunny Verma began his career in 2006, at a time when advanced hair education options were limited in India. He later travelled to nearly 20 countries to study international hair colour systems, techniques, and research related to different hair textures. He spent over 15 years working as a Style Director with multiple brands before launching Sunnyhairport in 2020.

Alongside salon operations, Verma also runs Sunnyhairport School, an education initiative aimed at providing professional hair training and exposure to international trends for young artists and students in India.

The Mumbai Bandra outlet marks Sunnyhairport’s latest phase of expansion. According to the brand, the focus remains on delivering consistent service standards across locations while continuing research and development in hair colour and maintenance techniques.

Social Media Links 

Instagram  –  www.instagram.com/sunnyhairport?igsh=MWRiN3ZxYzExYzFGeg==
Facebook – www.facebook.com/share/1UuKKhfreR/?mibextid=wwXIfr
YouTube – youtube.com/@sunnyhairport?feature=shared

Ai+ today announced NovaPods, its first audio lineup, adding a wearable audio layer to the brand’s connected device ecosystem. Scheduled to launch in Q1 2026 and priced starting below Rs. 1,000, NovaPods is designed to be worn through the day, combining dependable audio with a form factor focused on comfort, fit, understated design and health.

Glimpse of upcoming NovaPods

The NovaPods lineup includes Ai+ NovaPods Go, Air, Pro, Beats, and Clips.

NovaPods Go, a lightweight earbud, is designed for on-the-go users, prioritising portability and convenience.

NovaPods Air offers a blend of comfort and a powerful audio experience without compromising on style.

NovaPods Pro, delivers enhanced sound clarity and active noise cancellation for an immersive audio experience.

NovaPods Beats not only offers a powerful bass, it also integrates heart rate tracking and SpO2 monitoring for active and wellness-focused users.

NovaPods Clips is where health meets fashion meets immersive listening, with an offering of heightened awareness of the listeners’ surroundings.

All NovaPods, across the series, will be available in vibrant, youthful colours similar to those of the Ai+ smartphone line-ups.

Speaking in the announcement, Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies, said, “NovaPods marks a significant step in our journey to integrate technology into daily life seamlessly. With this lineup, we’re not just offering a product; we’re inviting users to experience a new level of comfort and performance that fits effortlessly into their lifestyles. At Ai+, our mission is to empower users without overwhelming them with complexity or cost.”

The launch of NovaPods reflects Ai+’s broader approach to building connected products that work together while remaining easy to adopt. Full product specifications, pricing details, and availability will be announced closer to launch. NovaPods will be launching nationwide in January 2026 through Flipkart & selected offline partners.

About Ai+

Ai+ is India’s fastest-growing technology brand, built from the ground up to serve a future shaped by applied intelligence and sovereign innovation. At its core is NxtQuantum OS, India’s first native mobile operating system, designed for performance, privacy, and purposeful simplicity. Every Ai+ device blends clean design, battery-optimised hardware, and applied intelligent software to elevate everyday experiences by Adding A Plus.

From redefining smartphones under the Ai+ Smartphone banner to pioneering the Laptab and now the NovaPods as part of the company’s Connected Ecosystem, Ai+ is creating new product categories and a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About NxtQuantum Shift Technologies
NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is authored in India and globally competitive. 

• Achieved a 16% reduction in energy intensity over the last three years

• Achieved a 17% reduction in Scope 1 and Scope 2 emissions intensity compared to FY2022–23

• 97% of total waste diverted from landfill, reflecting strong circularity practices

• Achieved 4% reduction in water consumption intensity through process-level efficiency initiatives

• Five-year decarbonization roadmap sets clear 2030 sustainability targets
   

Marking over 50 years of engineering and manufacturing leadership, RSB Group published its first Sustainability Report, reaffirming its commitment to responsible growth, operational discipline, and long-term value creation for stakeholders. The report presents performance data across energy consumption, greenhouse gas emissions, water usage and waste management, supported by defined targets and alignment with global reporting standards.
 

RSB Group releases its first Sustainability Report 2025

Sustainability is embedded in RSB’s DNA and has been part of the Group’s approach since its inception, shaping decisions across engineering, manufacturing, and operational excellence.
 

Speaking on the occasion, R. K. Behera, Chairman, RSB Group, said, “Our sustainability journey is rooted in measurable actions on the factory floor. These efforts focus on improving energy use, lowering emissions, and managing water and waste responsibly. At its core, this journey is guided by our 4P framework of Purpose, People, Process, and Planet, which shapes how we design, manufacture, and deliver across our operations. The progress reflected in this report demonstrates how operational discipline, an efficient workforce and clear targets translate into meaningful outcomes. These principles are fundamental to building a sustainable and competitive manufacturing footprint for the future.”

Energy and emissions performance

According to the report, total energy consumption stood at 264,850 GJ, reflecting a ~5% reduction over the past three years, while energy intensity declined to 1.50 GJ per tonne, a ~16% improvement compared to FY22–23.
 

Total Scope 1 and Scope 2 greenhouse gas emissions reduced to 48,137 tCO₂e, with Scope 1 emissions declining by ~25% compared to FY22–23. GHG emissions intensity improved to 0.27 tCO₂e per tonne, marking a ~17% reduction over the same period.
 

The report outlines a five-year decarbonisation roadmap focused on renewable energy adoption, energy efficiency measures and low-carbon technologies. It also sets out 2030 commitments, including 50% renewable energy adoption and 60% water neutrality, building on progress already achieved.
 

S.K. Behera, Vice Chairman of RSB Group, added, “At RSB, sustainability is not a parallel initiative; it is embedded across the entire value chain, from product design and engineering to manufacturing, logistics, and delivery. Every process decision is evaluated through the lens of efficiency, responsibility, and long-term impact. This commitment is foundational to how we operate today and will continue to guide us as we build future-ready, sustainable manufacturing systems.”
 

Water and waste management

The report also highlights progress in water stewardship, with water intensity improving to 0.61 KL per tonne, a ~4% year-on-year improvement in FY24-25. Waste management initiatives enabled approximately 97% of waste to be diverted from landfill, reflecting process-level improvements across operations.
 

Beyond environmental metrics, the Sustainability Report outlines continued focus on employee safety, workforce skill development and community engagement. Social initiatives are implemented through RSB Foundation, with programmes spanning education, healthcare, livelihoods and environmental stewardship across multiple regions.
 

Aligned with SEBI BRSR and GRI standards, the Sustainability Report reflects a growing emphasis on governance, data-driven performance tracking and the integration of sustainability considerations into manufacturing operations.