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Two Years of Bajaj Finserv Flexi Cap Fund: Understanding its Unique Investment Strategy

Since its launch in August 2023, the Bajaj Finserv Flexi Cap Fund has grown steadily, reaching Assets Under Management (AUM) of Rs. 5,410.04 crore as of August 31, 2025. The fund has delivered a Compound Annual Growth Rate (CAGR) of 19.19%* under the regular plan and 20.91%* under the direct plan during this period. Here’s an overview of the fund and its unique features.

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Bajaj Finserv Flexi Cap Fund has delivered a CAGR of 19.19%* under the regular plan since inception

Investment approach based on megatrends
The Bajaj Finserv Flexi Cap Fund follows an investment strategy focused on ‘Megatrends‘ – long-term structural shifts across sectors such as technology, regulation, economy demographics, nature (environment) and society. The goal is to invest in companies that are expected to benefit from these trends over time. Currently, the fund holds a diversified portfolio of 81 stocks across large cap, mid cap, and small cap segments.

Sector allocation and diversification
The fund invests in multiple sectors including banking, financial services, pharmaceuticals, biotechnology, industrial products, IT software, retail, consumer durables, real estate, electrical equipment, and beverages. This helps the fund maintain a diversified portfolio aimed at balancing growth and stability.

Investor interest and fund performance
As of August 31, 2025, the fund has more than 2,52,000 folios, showing steady inflows since its launch. It is benchmarked against the BSE 500 TRI and aims to identify investment opportunities across different market capitalizations. The fund’s active management approach results in a portfolio that differs from the benchmark, seeking to generate returns through selective stock picking.

Key advantages of Bajaj Finserv Flexi Cap Fund

  • Diverse market cap exposure: Combines relative stability of large cap with mid and small cap potential growth opportunities.

  • Long term focus: Maintains a low turnover ratio, reducing transaction costs by holding quality stocks for longer periods.

  • Active management: The portfolio differs significantly from the benchmark, reflecting an emphasis on unique stock picks

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Who should consider this fund
Investors with a long horizon: Suitable for those planning for financial goals 5 to 10 years away.

  • Risk-tolerant individuals: Suitable for those comfortable with equity market fluctuations aiming for higher returns in the long term.

  • Growth seekers: Suitable for investors wanting a diversified equity portfolio across all market caps.

  • Trend followers: suitable for those interested in investing in companies benefiting from major technological, demographic, and social changes.

  • Portfolio diversifiers: It may be a suitable choice for adding a high-growth, flexible equity fund to an existing investment mix.

Investors may consider either a Systematic Investment Plan (SIP) or lumpsum in the fund. To invest, visit www.bajajamc.com.

*Source: Internal Data As on 29th August 2025 (Since Inception Annualized Return). Past performance may or may not be sustained in future.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

With Aim to Build a Diverse Financial Wellness Platform, Paisabazaar Launches Investment Suite

Paisabazaar, India’s leading marketplace for consumer credit and a free credit score platform, today announced its foray into wealth management with the launch of fixed income instruments on its platform. The strategic initiative is a part of Paisabazaar’s long-term objective of building a diverse and holistic financial wellness platform. The Paisabazaar would now facilitate comparing and choosing Fixed Deposits and Corporate Bonds.

This move comes on the back of Paisabazaar launching PB Money – a personal finance management platform built on the Account Aggregator framework, along with other data integrations designed to provide consumers with holistic insights and advise, to help them build stronger financial health.

Now with the launch of fixed income instruments, Paisabazaar offers retail investors a seamless digital experience while accessing a wide suite of secure and high-return fixed income offerings, all from a single platform.

At Paisabazaar, our vision is to build a platform that caters to the diverse financial needs of our consumers through a wide product suite. With the launch of fixed income instruments, we are offering our consumers a comprehensive range of investment options, through simple and transparent digital processes. Our objective is to be a lifelong financial partner for our consumers by helping meet all their borrowing, saving and financial wellbeing needs,” Santosh Agarwal, CEO, Paisabazaar, said.

Consumers on the Paisabazaar App can check, compare and book from a range of Fixed Deposits (FDs), which includes Bajaj Finance, Suryoday Bank, Shivalik SF Bank, Slice SF Bank, Utkarsh SF Bank, Shriram Finance, and South Indian Bank. The entire investment journey on Paisabazaar is fully digital and seamless.

Corporate Bonds offer potential returns of up to 13.25%, and interest payouts on a monthly or quarterly basis. The minimum investment amount starts at just INR 1,000, making this an accessible option for a wide set of retail consumers. Corporate Bonds on Paisabazaar are powered by Grip Invest, a SEBI-regulated platform.

Consumers through the Paisabazaar platform can choose bonds based on parameters like Yield, Credit Rating, and Investment Amount. For investors seeking diversification and higher returns, Paisabazaar also offers personalized advice, curated and vetted by SEBI-registered analysts, enabling consumers to invest in a basket of securities aligned to specific investment themes.

Paisabazaar says, as part of its long-term strategy, it would continue to scale unsecured lending and build a robust secured lending portfolio, while parallelly expanding into savings and investment solutions and deepening its collections and risk management capabilities.

This approach strengthens customer lifetime value, deepens engagement, and creates a resilient and diversified business model. A key focus is addressing the needs of ‘New-to-Credit’ (NTC) and underserved segments, many of whom remain outside formal credit systems. Leveraging technology, data analytics, and deep consumer understanding, we are responsibly bringing millions into the financial mainstream,” Santosh Agarwal added.

About Paisabazaar
Paisabazaar, a part of PB Fintech (listed since 2021), is India’s largest marketplace for consumer credit and free credit score. Over the last 11 years, Paisabazaar has earned the trust of over 50 million consumers and it handles 20 lakh+ monthly enquiries from 1000+ cities. Paisabazaar has built 65+ partnerships withBanks, NBFCs, and fintechs to offer a broad range of credit products. Paisabazaar is ISO (27001:2013) and PCI DSS certified organisation, with industry-best controls, to safeguard the best interest of consumers.

Crafting Communities, Not Just Condos – Emphasising MRG’s Focus on Lifestyle, Green Spaces, and Community-First Planning

Urban homebuyers today are no longer satisfied with just a well-built apartment; their aspirations have evolved. Families now look for homes that offer breathing space, green surroundings, and thoughtfully designed areas where children can play, neighbours can connect, and wellness becomes a way of life. Developers, too, are beginning to respond to this shift, moving beyond building standalone towers to crafting environments that nurture both lifestyle and community.

MRG Group: Building Communities with Lifestyle, Green Spaces & People-First Planning

Gurugram-based real estate player, MRG Group, has been ahead of this curve, embracing a philosophy where homes are seen as part of a larger ecosystem-complete with open landscapes, lifestyle amenities, and spaces that foster togetherness. Its every development is planned with the resident’s quality of life as the starting point, not an afterthought. The Group champions low-density living, ensuring fewer families share the same space so that there is more room to breathe, more privacy, and more comfort.

Besides, the design philosophy extends beyond modern architecture; it combines contemporary aspirations with timeless neighbourhood values-where green spaces encourage interaction, and communities are designed to support residents social, emotional, and physical well-being. For MRG, green spaces are not just decorative elements but the very soul of community life. Landscaped gardens, tree-lined pathways, and open courtyards are seamlessly integrated into every project, ensuring residents are never too far from nature. By prioritizing fresh air, natural light, and sustainable planning, MRG turns greenery into a lived experience rather than a visual backdrop. Every park and pathway becomes an interactive zone that fosters togetherness, creating communities that feel alive, connected, and in harmony with the environment.

Moreover, MRG’s planning philosophy goes beyond creating homes to shaping vibrant, future-ready neighborhoods where lifestyle and sustainability go hand in hand. Every project is thoughtfully designed with community at its core-clubhouses, wellness zones, children’s play areas, jogging tracks, and meditation corners become natural extensions of daily life, encouraging interaction and fostering a sense of belonging.

At the same time, eco-conscious practices like energy-efficient design, water conservation, and effective waste management are seamlessly integrated to ensure that these communities grow responsibly. For residents, this means not just living in a home, but enjoying a healthier, greener way of life where modern comforts are balanced with environmental care and timeless neighborhood values.

Aligning with these aspirations, MRG Crown on Dwarka Expressway brings this philosophy to life as a landmark example of community-first living. Spread across 8.16 acres, MRG Crown features 436 elegantly crafted independent floor units and 109 plots. The development also offers 3 BHK low-rise residences, designed for an exclusive low-density living experience, seamlessly blending privacy, luxury, and urban connectivity.

Beyond its modern architectural design, the project integrates premium lifestyle amenities. MRG Crown features 1.5-acre Leisure Island-a green sanctuary at the heart of the community. Complementing it is a sprawling 22,000 sq. ft. clubhouse, curated for high-end indulgence, featuring a half Olympic-sized swimming pool, multiple sports courts, wellness zones, elegant lounge areas, and even fine dining spaces. The development also embraces the needs of modern urban living with EV charging stations, ample visitor parking, private terrace gardens, and dedicated basement workspaces-ensuring that convenience, sustainability, and luxury come together seamlessly.

Rajjath Goel, Managing Director, MRG Group, says, “Our vision has always been to go beyond building homes and instead create communities where people truly feel they belong. Modern buyers aspire for premium amenities and contemporary comforts, but they also value open spaces, meaningful connections, and a sense of neighborhood that lasts. At MRG, we see our projects as places where families grow, friendships are built, and lifestyles naturally flourish. It is this balance between modern aspirations and timeless values that defines our approach-we are not just delivering real estate, we are building legacies of togetherness and responsible living.”

Thus, MRG’s vision has always been about crafting communities, not just condos. Each project is imagined as a blueprint for the future of Indian urban living-where sustainability, lifestyle, and a sense of belonging come together seamlessly. By combining green spaces, thoughtful planning, and people-first design, MRG is redefining what it means to live well in a modern city.

Healthcare Fund Explained: Understanding Sector-focused Investing

Investors often look for ways to participate in sectors that may offer long-term growth potential. A healthcare fund may provide exposure to companies in the healthcare industry, including pharmaceuticals, hospitals, and biotechnology firms.

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Understanding sector-focused investing with healthcare funds

This article explores what a healthcare fund is, how it works, potential benefits, key considerations, and how it may fit into a broader investment plan.

What is a healthcare fund
A healthcare fund is an equity mutual fund that primarily invests in companies operating within the healthcare sector. Unlike diversified equity funds, a healthcare-focused fund concentrates on businesses that may potentially leverage trends in medical services, pharmaceuticals, and biotechnology.

This focus allows investors to participate in the growth potential of the sector while spreading investments across multiple companies within the industry.

How does a healthcare fund work
A healthcare fund invests in shares of companies that operate in hospitals, pharmaceutical research, medical devices, or biotech. Fund managers may select stocks based on factors such as earnings, market position, regulatory developments, and sectoral trends.

By investing in multiple companies within the healthcare sector, the fund provides exposure across different businesses in the industry.

Performance: Past performance may or may not be sustained in future.

Potential benefits of a healthcare fund

  • Sectoral growth exposure: Investors may get exposure to companies that are part of the healthcare sector.

  • Diversification within the sector: By investing across multiple healthcare companies, the fund spreads risk.

  • Professional management: Fund managers may choose stocks based on research and sector insights.

  • Long-term horizon: These funds are generally designed for investors who may want exposure to the healthcare sector over an extended period.

Key factors to consider

  1. Sector concentration risk – A healthcare fund focuses on a single sector, which may lead to relative volatility compared to diversified funds.

  2. Investment horizon – These funds may be suitable for medium- to long-term goals, as short-term fluctuations may occur.

  3. Fund management approach – The investment approach may vary depending on the fund manager’s strategy.

  4. Costs and expenses – Expense ratio and exit load may have an impact on the overall returns and should be reviewed before investing.

Role in a portfolio
A healthcare fund may be used as part of a diversified investment plan. It may complement other equity, hybrid, or debt funds depending on an investor’s goals and risk appetite. Including a sector-focused fund may provide exposure to healthcare while the rest of the portfolio helps maintain overall diversification.

How compound interest calculators may help
Investors may use a compound interest calculator to understand the effect of compounding in fixed-return scenarios. While actual returns of a healthcare fund depend on market conditions, such calculators may provide an indicative picture of how investments accumulate in general.

The calculator is an aid, not a prediction tool. It may provide only an indicative picture.

Conclusion
A healthcare fund offers investors exposure to the healthcare sector, balancing potential growth and professional management in the long run. While returns may fluctuate due to sector and market conditions, such funds may suit investors with a medium- to long-term horizon seeking to participate in healthcare growth. Using tools like a compound interest calculator may provide an indicative picture of how investments accumulate over time. Consulting a financial advisor may help investors determine how a healthcare fund fits into a broader financial plan.

Mutual Fund investments are subject to market risks, read all scheme related documents carefully.

Huawei Launches the SMART Logistics & Warehousing Solution to Unlock All Intelligence

Huawei unveiled its SMART Logistics & Warehousing Solution at HUAWEI CONNECT 2025s transportation summit titled “Creating a Digital & Intelligent Foundation for Comprehensive Transportation and Logistics.”

Ma Yue, Vice President of Huawei and CEO of Huaweis Smart Transportation BU, stated that Huawei remains committed to technological innovation and will deepen joint innovation in communications networks, computing power, AI, and talent cultivation to advance sustainable development of transportation.

Ma Yue, Vice President of Huawei and CEO of Huaweis Smart Transportation BU

Kumpol Boonchom, Deputy Chief of State Railway of Thailand, said that they aim to create an integrated network to help Thailand become the central hub of Southeast Asia. The construction of the Thailand-China Railway is an opportunity for SRT to develop a strategic rail logistics hub in the region.

Kumpol Boonchom, Deputy Chief of State Railway of Thailand

Guo Shuangqing, Assistant CMO of SF Technology, said that SF Technology and Huawei will maximize respective strengths to expand capabilities in coordinating multiple airports, thus leading to a substantial efficiency increase across the entire air logistics sector.

Guo Shuangqing, Assistant CMO of SF Technology

Jiang Xingxiang, Assistant to General Manager of Yunnan Construction and Investment Holding Group, shared insights on integrated supply chain operations. Looking ahead, YCIH Logistics will continue to prioritize digital and intelligent supply chain to support its collaborative development.

Jiang Xingxiang, Assistant to General Manager of Yunnan Construction and Investment Holding Group

Yang Bin, Chairman of Shandong Port Technology Group, said that they have successfully developed a digital foundation featuring one network, one cloud, and one security system based on Huaweis strong technical support. The group works with partners to develop integrated smart port solutions covering both physical infrastructure and digital services.

Yang Bin, Chairman of Shandong Port Technology Group

With its comprehensive ICT intelligent foundation and innovative technologies, Huawei is turning concepts like Mobility as a Service and Logistics as a Service into reality-unlocking the full potential of digital intelligence,” said Rachad Nassar, Huaweis Global Business & Strategic Partners Director.

Rachad Nassar, Huaweis Global Business & Strategic Partners Director

Qiu Shikui, Vice President of Huaweis Smart Logistics and Warehousing BU announced the launch of the innovative SMART Logistics & Warehousing Solution. The solution focuses on five core capabilities: platform-based services, digitalized operations management, intelligent allocation, automated relocation, and unattended transportation.

Huawei and partners launch the SMART Logistics & Warehousing Solution

Huawei has served more than 100 ports and over 200 logistics and warehousing enterprises; over 300 urban rail lines in more than 70 cities and over 180,000 km of railways; a road network exceeding 200,000 km; over 300 cities for urban transportation; and more than 210 airlines and air traffic management bureaus worldwide.

Glow by Kirtilals – Buy 1 Gift 1 FREE for Your Loved Once

Glow by Kirtilals, the renowned jewellery brand, is bringing joy and sparkle this festive season with an exciting campaign across their stores and online. This festive season, Glow by Kirtilals is offering a special “Buy 1 Gift 1 FREE” promotion, perfect for gifting your loved ones. Customers can visit any Glow by Kirtilals store to take advantage of this amazing offer and find that perfect piece of jewellery for their family and friends.

Glow by Krtilals Guess the Price Winners

Additionally, Glow by Kirtilals has recently announced the winners of their “Guess the Price” contest, where lucky participants have been awarded stunning Diamond jewellery. The winners were selected based on their correct guesses, and the sparkling prizes are sure to make their festive celebrations even brighter.

Glow by Kirtilals invites customers to step into their stores while enjoying the elegance and luxury of their Natural diamond jewellery collections and experience the joy of gifting. Whether youre looking to treat yourself or find the perfect gift, Glow by Kirtilals is your one-stop destination this festive season.

Glow by Kirtilals showrooms at Bengaluru, Chennai, Hyderabad, Kochi, Thrissur, Erode, and Tirupur also available in online www.glowjewels.com

From Inspiration to Community: Bold Ideas Resonate at TEDxKnowledgeumAcademyYouth 2025

TEDxKnowledgeumAcademyYouth 2025 concluded on Saturday, 27th September, bringing together 14 diverse speakers who shared powerful stories and insights under the theme “Visible. Possible. – Unfold Ideas Make them possible“. Hosted at Knowledgeum Academy, one of Bengaluru’s leading IB World Schools, backed by the JAIN Group, the independently organised TEDx event created a space where young audiences engaged with ideas that challenged, inspired, and ignited reflection. Staying true to a community-led narrative, the event highlighted voices and perspectives rooted in local experiences while connecting them to global conversations.

Knowledgeum Academy hosts youth voices that spark fresh perspectives on global and local challenges

The talks covered a spectrum of topics-from breakthroughs in cancer diagnostics to plant-based alternatives to plastic, from reclaiming mental health through the gut-brain connection to personal journeys of travel, creativity, and entrepreneurship. Each speaker drew on lived experiences, offering audiences a mix of science, storytelling, and self-discovery.

Speakers included Mr. Akash Raj, Lead Product Owner and creator of Military Mantra; Ms. Aishwarya Lakhani, Founder of Brown Dot Collaborative; Mr. Anand Varadaraj, Founder and Artistic Director of the Bangalore International Short Film Festival; Mr. Ankit Vengurlekar, Founder of Antar Wellness and communication strategist; Mr. Aswanth G. Krishnan, Educator and Founder of Elsewhere Bangalore; Dr. Harshita Umesh, medical doctor and Founder of Vaada; Dr. Narayana Subramaniam, award-winning oncologist and clinical innovator; Ms. Krithika Tharan, Nutritional Psychologist and Founder of Hepta SenZ; Ms. Mariyam Saigal, spoken word poet and researcher; Ms. Mythri Kumar, Co-Founder & CEO of Timbuckdo Innovations; Mr. Satyam Singh, Co-Founder of Startly Innovations; Mr. Sharath Kumar, tech entrepreneur and Co-Founder of Pharmacy One Network; Ms. Soumya Nambiar, travel entrepreneur and blogger; and Mr. Srinivas Sarkar, Co-Founder & CEO of Coupl.

The event drew a diverse audience of learners, parents, educators, and professionals, who engaged with the speakers not only during their talks but also through interactive breakout conversations.

Ms. Aparna Prasad, Founder of Knowledgeum, expressed, “Platforms like TEDx give young people a chance to listen, question, and connect ideas to action. For us at Knowledgeum Academy, hosting this event was about creating that space of dialogue where inspiration meets responsibility. We believe that ideas become powerful only when they spark change in the everyday lives of people.”

One of the attendees, a first-year engineering student shared “The talk that stood out to me was Mr. Ankit’s on Antara Intelligence. In a world where we often celebrate Western ideas, he offered something different-rooted in our own traditions. I also loved Mr. Srinivas’ talk on Coupl; as someone who hopes to be an entrepreneur, it was inspiring to hear his journey.”

Mr. Ankit Vengurlekar, Founder of Antar Wellness, reflected on the experience, “The diversity of the audience was remarkable. To see 15- and 16-year-olds so engaged with concepts like Dharma, Artha, Kama, and Moksha was my ‘aha’ moment. Events like TEDx at Knowledgeum Academy give young people exposure to ideas that can shape the way they live and lead in the future.”

TEDxKnowledgeumAcademyYouth 2025 was made possible with the support of Knowledgeum Academy, enabling the event to bring together voices that encourage purposeful learning and community dialogue.

For media inquiries, please contact tedxyouth@knowledgeumacademy.in

About TEDx, x = independently organized event
In the spirit of discovering and spreading ideas, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

About TED
TED is a nonprofit, nonpartisan organization dedicated to discovering, debating and spreading ideas that spark conversation, deepen understanding and drive meaningful change. Our organization is devoted to curiosity, reason, wonder and the pursuit of knowledge – without an agenda. We welcome people from every discipline and culture who seek a deeper understanding of the world and connection with others, and we invite everyone to engage with ideas and activate them in your community.

TED began in 1984 as a conference where Technology, Entertainment and Design converged, but today it spans a multitude of worldwide communities and initiatives exploring everything from science and business to education, arts and global issues. In addition to the TED Talks curated from our annual conferences and published on TED.com, we produce original podcasts, short video series, animated educational lessons (TED-Ed) and TV programs that are translated into more than 100 languages and distributed via partnerships around the world. Each year, thousands of independently run TEDx events bring people together to share ideas and bridge divides in communities on every continent. Through the Audacious Project, TED has helped catalyze more than $3 billion in funding for projects that seek to make the world more beautiful, sustainable and just. In 2020, TED launched Countdown, an initiative to accelerate solutions to the climate crisis and mobilize a movement for a net-zero future, and in 2023 TED launched TED Democracy to spark a new kind of conversation focused on realistic pathways towards a more vibrant and equitable future. View a full list of TED’s many programs and initiatives.

Rivers Rise Again: The Art of Living’s Journey of Rejuvenation

A river never truly dies. Beneath cracked beds and parched banks, it waits – for rain, for care, for people to act. When communities come together with vision and dedication, rivers flow again, aquifers breathe, and fields turn green.

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The desilting of the Mauda river benefitted 2,00,000+ people across several villages

At the centre of this movement is Gurudev Sri Sri Ravi Shankar’s vision – that caring for nature is caring for life itself. Under his guidance, The Art of Living Social Projects has ignited one of India’s largest people-led water revival initiatives. From Tamil Nadu’s plains to Karnataka’s highlands, from drought-hit Maharashtra to Uttar Pradesh’s thirsty fields, rivers are being rejuvenated, empowering communities along the way.

Tamil Nadu: Naganadhi – A River Reborn
Once a dry scar across Vellore, the Naganadhi River was on the verge of being lost. Farmers watched crops wither, women walked miles for water, and villages faced scarcity. The Art of Living Social Projects, in collaboration with the district administration and under MGNREGA, launched a transformative project.

  • Structures built: 354 recharge wells, 207 boulder checks

  • Direct participation: 1,050 women

  • Groundwater rise: 1 – 8 metres

  • River flow: uninterrupted for over three years

The project revitalised agriculture, enabling three crops a year and strengthening local economies. Its success at Naganadhi motivated a larger movement: from the 1,050 women directly involved, over 44,000 women across 14 districts later participated in constructing 6,500+ recharge structures, turning water conservation into a community-wide initiative.

Recognition:

  • PM Narendra Modi praised the initiative multiple times on Mann Ki Baat

  • Vellore was awarded Best District in the Southern Region for River Revival (2019)

  • The Governor of Tamil Nadu honoured Dr. Chandrashekhar Kuppan

  • TN Government recognised the Department of Rural Development and Panchayats; District Administration won three additional awards

Karnataka: A Tapestry of Rivers Revived
Across 12 districts and multiple basins, Gurudev Sri Sri Ravi Shankar’s vision inspired the Antharjal Chetna / Jal Sanjeevini Project. Thousands of recharge structures restored groundwater and rejuvenated rivers.

  • Recharge structures: 9,778

  • Talukas with groundwater rise: 39+ (2019-2023)

  • Rural youth trained: 1,500+

Rivers revitalised: Vedavathi, Kumudvathi, Krishna, Cauvery, Palar, Uttara Pinakini, Malaprabha, Tungabhadra

Case highlights:

  • Kumudvathi River (Bengaluru Rural): 2,513 recharge structures and 86,000 saplings restored a 460 sq. km watershed

  • Vedavathi River (Chikmagalur & Tumkur): Pilot project in 2013 expanded to a basin-wide rejuvenation with 17,224 recharge structures

  • Palar River (Chintamani Taluk): 788 recharge structures and 40,000 saplings revived one of Karnataka’s driest belts

These rivers are more than channels of water; they are veins of prosperity, sustaining agriculture, livestock, and communities.

Uttar Pradesh: Farmers Find Water Again
Rampur district, declared an ‘overexploited zone’ by the state groundwater authority, faced severe water scarcity. Wells ran dry, diesel pumps failed, and farmers struggled. Guided by Gurudev Sri Sri Ravi Shankar’s vision, the Bhujal Shakti Project brought relief:

  • Structures built: 351 recharge shafts, 122 ponds, 1 sub-surface dyke across 88 villages

Groundwater levels gradually rose, pumps resumed operation, and farmers regained confidence. In Bundelkhand’s Lalitpur district, a parallel initiative with Hindustan Aeronautics Limited constructed 175 recharge structures in the Gobind Sagar catchment, strengthening water resilience for drought-affected families.

Maharashtra: Transforming Water-Scarce Landscapes
Maharashtra has long faced severe water scarcity. Guided by Gurudev Sri Sri Ravi Shankar’s vision, The Art of Living Social Projects initiated large-scale rejuvenation programmes, including Jal Jagruti Abhiyan, Jalyukt Shivar Abhiyan 2.0, and JalTara. Since 2013, these efforts have:

  • Revived 33 rivers, streams, and tributaries across 27 districts

  • Built 57,000+ recharge structures

  • Desilted 29 crore cubic metres of riverbeds and canals (over 1,383 km across 19 districts)

  • Planted 7.28 lakh trees

  • Benefited 2,000,000+ people. The desilting of the Mauda river alone benefitted over 2,00,000 villagers.

Landmark projects:

  • Mauda (Nagpur District): In partnership with NTPC Limited, 29 micro-watersheds covering 150 villages and 29,000 hectares transformed a water-stressed region into a water-surplus one. Awarded the Water Sustainability Award 2021-22 by UNDP, TERI, and India’s Ministry of Water Resources

  • JalTara Project (Jalna District): 20,000 recharge pits raised groundwater by 14 feet, increased crop yield by 42%, and eliminated waterlogging. Programme scaled to 80 villages with 25,000 additional structures

Recognition and Ripples
The river revival efforts have gained national recognition:

  • PM Narendra Modi praised the 44,000 women who led Naganadhi’s revival on Mann Ki Baat

  • The Governor of Tamil Nadu honoured Dr. Chandrashekhar Kuppan

  • The Jal Shakti Ministry awarded the initiative twice on National Water Day

  • Universities and independent researchers continue to validate project impact

When Rivers Rise, Life Rises
River revival is never just about water. It is about farmers planting again, children drinking clean water, women finding dignity through leadership, and youth discovering purpose in conservation.

When we heal rivers, we heal ourselves. When rivers rise, life is rejuvenated.

About The Art of Living Social Projects
The Art of Living, a non-profit, educational, and humanitarian organisation founded in 1981 by the world-renowned spiritual leader and humanitarian Gurudev Sri Sri Ravi Shankar, is committed to addressing India’s pressing water challenges. Through its large-scale River Rejuvenation Projects, the organisation works to mitigate water scarcity by restoring rivers, reviving ecosystems, and improving the quality of life for communities across the country. Get involved, donate now: NGO for Water Conservation in India, Top NGO in India for Social Projects.

Follow: www.instagram.com/artofliving.sp/

Like: www.facebook.com/artoflivingsocialprojects

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ICCPL Group Honoured as Best Place To Work by HT Media

Integrated Centre for Consultancy Pvt. Ltd. (ICCPL Group) has been honoured for its exemplary workplace culture and has received the ‘Best Place to Work under MSME’ award at the prestigious Bharat Nirman Awards 2025, hosted by HT Media Group.

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ICCPL Group Honoured as Best Place To Work by HT Media

This accolade aligns perfectly with the Group’s philosophy. The organisation has always believed that people are the core drivers of its success. Campaigns succeed, innovations thrive, and client relationships deepen because employees feel motivated, valued, and empowered. Being honoured as the ‘Best Place to Work‘ underscores ICCPL’s people-first culture, reinforcing the firm’s position as a leader among India’s large sized PR and communication firms. The group’s focus has always been to foster a positive culture with high trust and respect, providing opportunities for growth, work-life balance and a sense of belonging, all of which contribute to both employee well-being and long-term business success.

Since its inception in 2011, ICCPL has grown into one of India’s most influential PR and communication firms. Founded by the first-generation entrepreneur, Dushyant Sinha, the Group has collaborated with over 500+ clients across India and UAE, executing more than 1,700+ high-impact campaigns. Spanning sectors from real estate, education, and hospitality to finance, technology, and policy, ICCPL has established itself not just as a service provider but as a strategic powerhouse shaping reputations, driving narratives, and delivering measurable impact at scale.

Speaking on the win, Ambika Saxena, Group CEO, ICCPL Group, said, “This award is a celebration of the culture we have meticulously nurtured over the years. At ICCPL, our people are our greatest asset. We strive to create an environment where every individual feels valued, inspired, and empowered. This recognition motivates us to continue fostering a workplace where talent thrives personally and professionally while contributing meaningfully to our broader vision. As a group we have always focused on employee satisfaction, engagement and retention, leading to higher productivity, better business performance and increased innovation.”

Parkhi Pasricha, Vice-President, ICCPL Group, added, “Being named the ‘Best Place to Work’ in the country by a reputed media house, is a proud moment that celebrates the ethos we live by – trust, inclusivity, and genuine care for our people. Growth at ICCPL has never been measured solely by numbers; it is reflected in how our teams evolve, innovate, and imbue purpose into their work. This recognition motivates us to continually raise the bar for workplace excellence and nurturing talent that contributes meaningfully to our larger vision.

The award reinforces ICCPL’s standing not only as a trusted consultancy partner to leading brands across sectors but also as an employer of choice in the MSME space.

About ICCPL Group
Founded in 2011, ICCPL has grown into a leading business conglomerate in Northern India. Under the leadership of Dushyant Sinha, Founder of ICCPL Group, the Group has charted a remarkable journey. What began as a humble PR firm has now grown into an industry leader, with 500+ clients and a presence in 42+ cities across India and the UAE. Specializing in sectors ranging from real estate to finance, technology, and policy, ICCPL has successfully executed over 1,700+ high-impact campaigns. With a focus on data-driven strategy, perception management, and crafting impactful narratives, ICCPL continues to redefine communications, drive business transformation, and set benchmarks for both client impact and workplace excellence.

RightChoice Partners with Americana Restaurants to Strengthen Digital Visibility Across MENA

RightChoice, India’s leading hyperlocal marketing platform with a global footprint, has announced a strategic partnership with Americana Restaurants, the largest Quick-Service Restaurant and Casual Dining operator in the MENA region. The partnership underlines how Indian innovation is enabling global foodservice leaders to stay closer to their customers in an increasingly digital-first world.

In today’s connected age, the first touchpoint for most dining decisions begins online. Customers expect reliability, accuracy, and instant accessibility, making digital visibility a cornerstone of business trust and growth. This collaboration brings together Americana’s scale and heritage with RightChoice’s advanced hyperlocal marketing expertise to solve one of the industry’s most pressing challenges: ensuring consistent and high-impact presence across multiple geographies and platforms.

RightChoice will work closely with Americana to enhance discoverability on Google Maps and other platforms eliminating information gaps, strengthening brand reliability, and delivering seamless customer experiences. By aligning Americana’s purpose of “Building communities around the joy of food” with RightChoice’s technology-first approach, the partnership creates a synergy that goes beyond visibility, it is about creating digital pathways that connect people, food, and culture across borders.

Rishabh Karwa, Co-founder, RightChoice, said, “Americana’s purpose of building communities around the joy of food aligns perfectly with our vision at RightChoice. As an Indian platform powering global brands, this partnership is a proud milestone for us. Together, we are creating smarter digital pathways that not only improve visibility but also bring Americana closer to its vision of being the fastest and most trusted food operator in the world. We extend our heartfelt gratitude to Sumedh Nilakanth – Head of Customer Service Experience of Americana Restaurants for his support and trust.”

With operations spanning 12 countries, including the UAE, Saudi Arabia, Kuwait, Egypt, Jordan, Morocco, and Kazakhstan, Americana serves millions of customers daily. Guided by its Mission to “create awesome experiences for customers and value for shareholders” and its Vision to “be the fastest growing and most trusted food operator in the world”, Americana continues to set benchmarks in the F&B sector.

RightChoice is an AI Hyperlocal Marketing Software co-founded by Rishabh Karwa, Marouf Shaikh, Prateek Kataria & Kushal Karwa. They are currently working with 200+ brands and manage over 100,000 business listings across Asia, the Middle East, Europe, and the Americas, working deeply with Google, Apple, Bing, ChatGPT, Waze & other platforms.

RightChoice.AI has empowered top brands like Apollo Hospitals, Fortis Healthcare, BlueStone, StayVista, Physics Wallah, Birla Opus, and more than 100+ such brands to dramatically boost their local search visibility and engagement. We are also working with many brands in the MENA Region, including Talal Group, Al-Guhair Group, and others. The Americana collaboration reinforces its position as a Made-in-India platform enabling global growth stories by bridging the gap between local discovery and brand purpose.