HDFC Pension, recognised as India’s largest private sector Pension Fund under the National Pension System (NPS), has announced a significant achievement—crossing Rs. 1,50,000 cr. in Assets Under Management (AUM) as of November 17, 2025.

HDFC Pension’s trajectory of growth and leadership is reflected in several notable milestones. The Company’s AUM has surged from Rs. 6 cr. in FY 2013-14 to Rs. 1,50,000 cr. in FY 2025-26, supporting countless Indians in building meaningful retirement savings. Holding a market share of 43%** in terms of AUM, HDFC Pension demonstrates a strong commitment to performance and a customer-centric approach.

Presently, the Company serves over 27 lakh subscribers who have entrusted their retirement corpus to HDFC Pension as their Fund Manager. Through its Point of Presence (PoP) licence, HDFC Pension has actively promoted adoption, establishing itself as the largest Corporate NPS PoP and collaborating with more than 4,300 corporates to help employees enrol under Corporate NPS.

Sriram Iyer, Managing Director & CEO of HDFC Pension

Commenting on this achievement, Sriram Iyer, Managing Director & CEO of HDFC Pension, stated, “This is an important milestone for us at HDFC Pension. It is the outcome of subscribers’ trust in the product and in HDFC Pension. I would like to thank them for their continued confidence in entrusting us with the task of enabling them build a meaningful retirement corpus. This milestone is an outcome of the advocacy and support from our Corporate and Distribution Partners. Our Employees have played a pivotal role in driving adoption by passionately advocating it through thousands of awareness sessions across the length and breadth of the country.

NPS is a product that is designed for Indians keeping in mind their long-term needs. The recent changes have made the product even more customer-friendly. Our new schemes are designed to meet diverse needs and empower subscribers with more flexibility. For us at HDFC Pension, this is a continuous journey. We look forward to creating many more milestones in the future.”

Long-term financial planning is essential for every individual, to ensure financial security post-retirement. The NPS offers a low-cost, flexible, disciplined, and tax-efficient approach to building a robust retirement corpus. This product provides retirement planning support not only to salaried and self-employed individuals, but also to gig workers and minors (via their parents).

The Pension Fund Regulatory and Development Authority (PFRDA) has recently introduced key reforms that have made NPS more attractive to investors across different age and income groups. With the launch of the Multiple Scheme Framework, NPS has entered a new era of innovation and choice for subscribers.

*HDFC Pension’s AUM grew from Rs. 50,000 cr. in May 2023 to Rs.1,50,000 cr. as of November 17, 2025, reflecting a 200% increase over a 30-month period

**Market Share of Retail and Corporate as on October 31, 2025.

UnFix Your Feelings, founded by mental-health counsellor Aanandita Vaghani, has opened its first clinic in Delhi ; a quiet, home-like space in Defence Colony built for people looking for emotional support that feels grounded, personal, and genuinely helpful in everyday life.

Aanandita Vaghani- Founder UnFix

The clinic is intentionally designed to feel less like a medical facility and more like a lived-in space where people can exhale. Soft light, warm corners, textures that feel familiar – everything is created to help clients feel safe enough to be honest, and supported enough to rebuild.

Clinic 

“I didn’t want a clinic that felt clinical,” said Aanandita Vaghani, Founder of UnFix Your Feelings. “I wanted a room where your feelings have space. Where you can untangle what’s heavy, understand what’s confusing, and slowly learn how to be your own therapist. Confidential and professional, yes – but also warm, human, and welcoming.”

This launch comes at a crucial moment for India. One in seven Indians is estimated to live with some form of mental disorder, yet a majority never receive support -not only because of stigma, but also due to a severe shortage of trained professionals and accessible care spaces. Even in major metros, therapy can feel unreachable; outside them, the gaps widen even further.

UnFix Your Feelings hopes to address this by offering a holistic, multi-modal therapeutic practice that adapts to each person’s needs.

The work blends:

• Cognitive Behavioural Therapy for structure

• Attachment-based frameworks for relational clarity

• Psychodynamic approaches for deeper emotional themes

• Drama-therapy and movement work for expression

• Lifestyle-aligned healing, supported by Aanandita’s collaboration with Luke Coutinho

The practice supports individuals across anxiety, depression, trauma, identity work, eating concerns, emotional overwhelm, and long-standing patterns that shape day-to-day life.

The Delhi clinic is also envisioned as a creative and healing workshop space, where people can explore what helps them feel grounded.

The evolving calendar will include:

• sound-based healing sessions

• art-led emotional processing workshops

• puppy-assisted grounding circles

• movement and drama-therapy inspired gatherings

• and newer healing modalities that will be introduced throughout the year

The intention is clear: make mental health support approachable, stigma-free, and woven gently into everyday living – a conversation with tools, not a diagnosis with distance.

“When I moved from the US to India, I met so many people who wanted to seek help but didn’t know where to go,” Aanandita said. “The emotional load here is real, and it often goes unspoken. Opening this clinic felt like creating a space that people can walk into and immediately feel held.”

About UnFix Your Feelings
Founded in 2021, UnFix Your Feelings is a private therapy practice by counsellor Aanandita Vaghani, offering holistic mental-health support across CBT, attachment work, psychodynamic therapy, drama-therapy tools, and lifestyle-aligned approaches. The goal is simple: a safe, stigma-free space where people can understand themselves, build resilience, and leave with tools that stay with them long after each session.

For more information, visit: www.unfixyourfeelings.com

ConveGenius, a leading Indian AI and edtech company, unveiled Swiftee, its on-device multimodal AI companion, at SwiftEdge 2025 the company’s flagship partner summit held in New Delhi. The event brought together 40+ OEM leaders and education innovators, including representatives from HP, Lenovo, and Google Chromebook. 

Mr Jairaj Bhattacharya, CEO & MD, ConveGenius Group at the launch of Swiftee

Despite the rapid scale of device shipments, most classroom hardware still functions as passive screens, with limited ability to support how children actually learn. ConveGenius is addressing this gap by introducing a new category that shifts India’s devices from Hardware to Heartware. Heartware is the AI layer that makes hardware emotionally aware, contextually relevant, and purpose-driven for learning.

At the centre of this shift is Swiftee, an on-device multimodal AI companion that transforms any tablet, panel, or device into an active, guided learning tool. Positioned as a “heartware” layer, Swiftee sits atop existing hardware to make digital learning safer, more personal, and more meaningful for children aged 5 to 18. Built on ConveGenius’ decade-long research in AI-led learning, Swiftee offers capabilities such as homework support, safe search, creative exploration, emotional check-ins, and guided engagement. Live demos at the summit showcased Swiftee running seamlessly across diverse hardware ecosystems and operating systems, reinforcing how easily it integrates with both entry-level and premium devices.

Unlike generic cloud-AI tools, Swiftee works in low-connectivity settings, understands multilingual inputs, and responds safely around children. For OEMs, this means a device is no longer just a screen. It becomes an intelligent assistant built for real learning use cases, an evolution the education sector has long awaited.

On the vision behind Swiftee, Jairaj Bhattacharya, CEO, ConveGenius Group said: “Over the last ten years, we’ve learned that AI becomes meaningful only when it fits the lives of the people it is meant to support. We’ve seen this firsthand across 22 states and 170 million users. That is why we built Swiftee-to make AI relevant for students, helpful for teachers, and dependable for parents and schools. It is intelligence shaped by India and not imported for India. Swiftee has the potential to immensely contribute towards accomplishing India’s commitment for ensuring inclusive and quality education to all children by 2030.”

With Swiftee’s API framework, hardware companies can also build custom AI agents to shape solutions around the exact needs of their buyers. Wellbeing support for students, assistance for teachers, lesson planning automation, curriculum-aligned remediation, and much more. The possibilities are endless.

“Everyone is excited about AI, but operational challenges like cloud costs, unpredictable behaviour, and constant oversight often hold hardware players back,” said Viprav Chaudhary, Senior Vice President, ConveGenius. “Swiftee removes those constraints. It runs locally, operates on safe AI guardrails, and works with all types of hardware. There’s no need to rebuild systems, one can plug into our stack and start delivering value immediately.”

Industry partners echo this sentiment. Mrs. Kamini Talwar from Iris Global Services said, “Education has long needed a solution that goes beyond hardware upgrades and brings educational intelligence directly into the device. An AI layer like Swiftee makes hardware truly meaningful for classrooms, adapting to real use cases for students, supporting teachers in instruction, and helping schools deliver better learning outcomes. This is the kind of custom-built innovation the education sector has been waiting for.”

As India’s device market continues to grow, the next phase will not only be defined by bigger screens or faster processors, but also by the intelligence that lives inside them. Swiftee represents this new category of Heartware, where devices become intelligent companions that understand classroom realities and accordingly support learning.

About ConveGenius
ConveGenius is a leading AI and EdTech company delivering learning, assessment, and data-intelligence solutions for state governments and education partners. Its data and AI tools power decision-making at Vidya Samiksha Kendras (VSKs) and bring data-driven governance to public education across India.

World Animal Protection appreciates the announcement of National Action Plan on Antimicrobial Resistance 2.0 by Union Health Minister, J P Nadda. Speaking on the occasion, Shri Nadda emphasized that antimicrobial resistance (AMR) is a major public health concern that can only be addressed through collective action. He noted that the journey began in 2010 with initial discussions, followed by the launch of the first National Action Plan – AMR in 2017. “While AMR is a multisectoral issue and requires a One Health Approach for its containment, only when each sector, i.e., human, animal, agriculture and environment sector are committed for action to contain AMR, can the One Health approach be successful,” the Press Information Bureau release reads. World Animal Protection has provided substantive input to the development of this plan and appreciates the linkage to animals in this document and hopes this will lead to better animal welfare as well as improved human health.

Poor conditions in a factory farm Credit: World Animal Protection

Antimicrobial Resistance is one of the biggest threats to global health, endangering both human and animal health, the environment, food security, economic development and equity. According to the World Health Organization (WHO), around 1.27 million deaths occurred from drug resistant infections in 2019. Today, antibiotics are globally used for therapeutic purposes, prophylactic measures, and as growth promoters in commercial animal production systems. The use of antibiotics in chickens is expected to triple in India by 2030 compared to 2015 as a consequence of the increasing consumer demands and intensive farming practices. 90% of the total antimicrobials used in farms are released to the environment through animal excreta like urine and faeces.

“The unregulated use of antibiotics in poultry may have serious implications for developing economies, especially for India, the biggest consumer of antimicrobials in the world. This includes a possible increase in export rejections and trade loss due to the stringent import policies in countries like the EU on the use of non-therapeutic antimicrobials for animal/animal-based products. There is ample literature linking the indiscriminate use of antibiotics with the rapid development of Antimicrobial Resistance (AMR) in various livestock sectors, including poultry and aquaculture in India,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.

The studies have found that about 90% of the total antimicrobials used in farms are released to the environment through animal excreta (urine and faeces). This release is a cause of concern as antimicrobials can persist for long periods, contributing to the development and selection of resistant bacteria, which are then open to infect both poultry and humans living nearby. There is an emerging concern globally on AMR, and India is working at various levels to minimise the risks associated with it. Toxics Link has developed a series of reports on antibiotic pollution and its impact on the overall environment. In this context, to understand the existing scenario of antibiotic pollution from poultry on the overall environment and a factor in the development of AMR, Toxics Link, in collaboration with World Animal Protection, conducted a study on the presence of Antimicrobial Resistance Genes (ARG) in the environmental matrices surrounding poultry farms in Tamil Nadu and Andhra Pradesh. The lab-based study established that the environmental samples surrounding poultry factories contained facultative pathogens and opportunistic pathogens, along with ARGs against many of the antimicrobials classified under World Organisation of Animal Health(OIE) and WHO’s list of Critically Important Antimicrobials.

Link: bit.ly/WAP_Factory_Farming_Health_Impacts

Film accompanying report at this link: www.youtube.com/watch?v=zpV_aC_vkKg

These are classes of antimicrobials essential for the treatment of specific diseases, including those from non-human resources (e.g., Glycopeptides and Tetracycline). Furthermore, the study identifies gaps in the current regulatory framework for antimicrobial drugs and recommends amendments to the current system, highlighting the need for the adoption of newer policies and incentives against the indiscriminate use of antimicrobials in the poultry sector.

“In the wake of the COP 30 conference in Belém in Brazil and the announcement by the Union Health Minister, World Animal Protection takes these recent occasions to emphasise that the use of antibiotics in any kind of intensive animal farming and rearing is only done with due diligence. We further highlight that high animal welfare is a key solution to reducing the need for antibiotics, as healthier animals require fewer medical interventions. Improving welfare conditions in the animal farming sector must therefore be an integral part of India’s AMR (Antimicrobial Resistance) Action Plan,” says Gajender Kumar Sharma.

Zumba Fitness has announced that Beto Perez, the creator of Zumba, will bring his signature energy to Bengaluru for a high-intensity Zumba Master Class at Algorythm in Nexus Shantiniketan Mall. The event is expected to draw Zumba Instructor Network (ZIN) members and Zumba enthusiasts from across the country for a rare opportunity to dance with the visionary who transformed global fitness culture with the power of music and movement.

Beto Perez, Co-Founder and Creator, Zumba Fitness

Participants may begin gathering at the venue from 5 pm onwards. Beto will guide attendees through the session with the trademark energy and presence that has shaped the global Zumba experience for years.

The event will provide a platform for the Indian Zumba community to connect with the global movement it represents. Instructors, long-time practitioners, and first-time participants are invited to come together to celebrate fitness in a setting of positivity and shared enthusiasm.

The Bengaluru master class represents a special opportunity for Zumba fans across India to experience Beto’s expertise firsthand. The event will bring together movement, music, and community in a celebration of Zumba’s global impact, with 14 of Zumba’s Education Specialists from across India flying in to support Beto on stage.

Beto will be attending a training for new Zumba instructors on 23rd November at the Royal Dance Space Koramangala – a rare opportunity to take the Zumba training and become a licensed instructor with the creator of the programme.

Tickets for the masterclass on 22nd November are available at: www.townscript.com/e/zumba-master-class-with-beto-perez-424443.

Register for the Zumba Basic 1 instructor training on 23rd November here: www.zumba.com/en-US/training/2025-11-23_B1_Bengaluru_IN_Beto_Perez.

About Zumba Fitness, LLC
Founded in 2001, Zumba is the largest branded dance fitness company in the world – reporting more than 15 million weekly participants, in 200,000 locations, across 185 countries. Zumba® blends world rhythms with easy-to-follow choreography for an effective workout that empowers participants to become their best selves – mind, body and soul. In addition to its original Zumba program, the company offers 10 Zumba specialty classes – from aquatic-based to those specifically designed for active older adults and children. In 2016, Zumba launched its first non-dance, HIIT workout STRONG Nation®, where music acts as the main motivator. In 2023, Zumba launched CIRCL Mobility®, a revolutionary new program designed to unlock the body’s full potential through flexibility, breathwork, and mobility exercises. The Zumba® lifestyle is rounded out by the company’s many consumer product offerings, including video games, VR +MR experiences, original music, activewear and footwear, and interactive Fitness-Concert™ events. For more information about Zumba’s programs and products, or to find a live class, visit zumba.com. Follow us on TikTok, Instagram and Facebook.

The Software Technology Parks of India (STPI) today felicitated Shri B.V. Naidu, Chairman, Karnataka Digital Economy Mission (KDEM), with the First STPI Commendation Award at the STPI Awards Ceremony held during Bengaluru Tech Summit (BTS) 2025 facilitated by Dr. Sanjay Tyagi, Jurisdictional Director, STPI. The recognition honours Shri Naidu’s decades-long leadership in building Karnataka’s global technology prominence and his sustained contributions to India’s IT, innovation, and digital economy landscape.

Shri B.V. Naidu, Chairman, KDEM, was awarded the First STPI Commendation Award for his contributions to Karnataka’s tech and innovation ecosystem

The award celebrates individuals who have demonstrated exceptional, long-term impact on India’s technology ecosystem—through institution building, industry development, policy leadership, and innovation-driven economic transformation. Shri Naidu, one of Karnataka’s most respected technology leaders, has been instrumental in shaping the state’s IT narrative for over three decades, driving landmark initiatives across government, industry bodies, and emerging tech clusters.

Shri Naidu’s legacy includes several prestigious honours, including the Karnataka Rajyotsava Award and the TiE Spirit of Entrepreneurship Award, recognising his role in accelerating entrepreneurship, digital innovation, and regional technology development across the state.

The selection for the STPI Commendation Award was undertaken by a distinguished jury panel comprising senior industry leaders, policy experts, and technology institution heads. The award ceremony at BTS 2025 highlighted the collective contributions of national technology champions who continue to drive India’s digital transformation.

During the ceremony, senior industry members reflected on Shri Naidu’s impact in shaping Karnataka’s technological rise—from steering the growth of Bengaluru’s IT export ecosystem to driving the state’s regional tech expansion through the Beyond Bengaluru mission. His leadership has been pivotal in enabling the development of future-ready tech clusters, fostering industry–government partnerships, strengthening deeptech, startups, GCCs, and expanding Karnataka’s impact on global innovation and engineering ecosystems.

Speaking on the recognition, Shri B.V. Naidu, Chairman, KDEM, said, “I am deeply honoured to receive the First STPI Commendation Award. This recognition belongs to the countless innovators, entrepreneurs, policymakers, and ecosystem builders who have worked together to shape Karnataka’s technology leadership. Our collective mission has always been to build globally competitive tech clusters, strengthen digital capabilities across the state, and ensure Karnataka remains at the forefront of India’s innovation-led growth. I remain committed to supporting the next generation of entrepreneurs, engineers, and institutions that will define India’s digital future.”

This honour further reinforces Shri Naidu’s continued efforts through KDEM and other national platforms to accelerate India’s digital economy, create high-value jobs, and build sustainable innovation ecosystems that contribute to nation-building.

Trehan Iris, a distinguished name in India’s real estate landscape with a legacy of developing wellness-centric and future-forward communities, has announced a strategic collaboration with Knox, a boutique fitness and wellness brand renowned for its design-led, holistic training approach. This partnership marks a significant step towards reimagining luxury living by integrating a comprehensive, health-first lifestyle experience into Trehan Iris’ upcoming residential project in Gurugram. 

Knox, the ultimate fitness and wellness destination, is coming soon to Sector 80, Gurugram

The development will feature an exclusive Knox Studio, conceived as an experiential wellness hub offering high-performance fitness training, mindful movement practices, and a vibrant calendar of community-driven engagements. By uniting architectural sophistication with progressive wellness philosophies, Trehan Iris and Knox are setting a new benchmark for urban residential living, where personal well-being, social connection, and contemporary comfort seamlessly converge.

“At Trehan Iris, our goal has always been to create environments that nurture balance and inspire purposeful community living” said Aman Trehan, Executive Director, Trehan Iris. “Through this collaboration, we’re introducing a new dimension of residential experience, one that connects people through movement, shared wellness goals, and a collective sense of vitality.”

Knox, celebrated for its precision-focused programs, aesthetic design sensibility, and strong sense of community, will extend its philosophy into the residential space for the first time. The studio will offer specialized training modules, adaptive workout formats, and lifestyle-led events designed to foster both physical growth and emotional resilience. 

“Our collaboration with Trehan Iris allows us to extend the Knox experience into the home environment,” said Joel Pinto, Co-Founder, Knox. “Together, we’re building more than a fitness space, we’re creating a lifestyle ecosystem where residents can move, connect, and thrive.”

Trehan Iris’ Gurugram project is envisioned as a modern habitat that blends intelligent design with holistic living. The Knox-led wellness initiative will introduce customized fitness routines shaped by globally accredited trainers and programs that integrate body conditioning with mental well-being, offering residents an elevated, future-ready lifestyle.

With this collaboration, Trehan Iris reaffirms its leadership in creating integrated ecosystems where design, health, and community come together to define the next chapter of urban living.

About Trehan Iris
Building on a legacy of over 7 decades, Trehan Iris is now reimagining urban development through the lens of wellness. With more than 15 million sq. ft. delivered across 100+ landmark projects-including IRIS Broadway Gurgaon, IRIS Broadway Greno West, an ongoing 1 million retail led, mixed use development, IRIS Tech Park, and IRIS Cyber Tower-the company has consistently demonstrated innovation, quality, and trust. Moreover, Trehan Iris is also expanding its presence in the south with a 5-star hotel and IT Park in Bangalore along with other upcoming residential projects in Gurgaon and a commercial & retail development in Noida. Additionally, these upcoming projects will focus on wellness, further enhancing lifestyle and ecosystem. With this new chapter, Trehan Iris is committed to make wellness an integral part of all future developments. 

About Knox
Knox is a modern sanctuary for those who treat well-being as a way of life, not a checkbox. Designed as a high-performance haven, it blends precision training with deeply considered wellness rituals to elevate both body and mind. Every programme is bespoke, every experience intentionally crafted, and every detail engineered to move you closer to your most powerful self. 

More than a studio, Knox is a private culture- a collective of individuals who value excellence, consistency and community. Members don’t just train side-by-side; they grow together, celebrate progress together, and become part of something rare. With world-class equipment, immersive workshops, curated events, and a signature environment that feels both refined and energising, Knox sets a new benchmark for luxury wellness. It is where performance meets presence, and where a life well-lived truly begins. 

Capillary Technologies, a global customer engagement and loyalty SaaS company, today marked a major milestone with its public listing. The event represents the second IPO from the portfolio of Avataar Venture Partners, reaffirming the firm’s reputation as a VC that backs global technology businesses from India. 

Aneesh Reddy (L) Mohan Kumar (R)

Avataar first partnered with Capillary in 2019. Since then, Capillary has evolved into a platform serving global companies. Capillary works with 19 of the Fortune 500 clients/brands (data as of June 2025). 

Mohan Kumar of Avataar Venture Partners said, “This milestone reinforces our belief that India can produce global, publicly-listed leaders built on profitability and governance, such as Capillary and RateGain. It also illustrates the value of a patient-capital mindset in supporting founders through their long-term journeys.” 

Aneesh Reddy, Founder & CEO, Capillary Technologies, added, “Avataar has been more than an investor; they’ve been a long-standing partner through key phases of our scale journey. Their team has been alongside us as we institutionalised the processes required for global expansion. Today’s listing is a new beginning and a validation of the long-term partnership approach that has enabled us to go the distance and reach this milestone.” 

As one of India’s leading funds with over $1 billion deployed, Avataar focuses on partnering with founders at scale as they expand globally and accelerate growth. 

Avataar continues to demonstrate a differentiated model for venture capital in India: building companies for longevity, not valuation, and bridging the gap between private capital and public-market readiness. 

The Confederation of Indian Industry (CII) convened the inaugural National Animal Wellbeing Summit 2025 at the India Habitat Centre, bringing together policymakers, veterinarians, startups, and industry leaders working in the space of animal health. The Summit underscored the urgency of clear, science-based regulations for the pet food sector, wider adoption of standards, and coordinated action across government, industry, veterinary professionals, and pet parents.

The session titled “From Awareness to Innovation: Driving Companion Animal Health” focused on India’s rapidly expanding companion-animal ecosystem and the need to move from intent to implementation. Moderated by Mr. Salil Murthy, Managing Director, Mars Petcare India, the session featured Ms. Priyanka Mehra, Scientist E/Director, Food & Agricultural Department, Bureau of Indian Standards; Ms. Pallavi Anand, Business Head, South Asia Region, Nestle Purina Petcare; Mr. Dhanu Roy, Founder & Director, Right4Paws; and Mr. Aniruddha Rajurkar, Chief Executive Officer, SAVA Healthcare.

Speakers emphasized a single-window regulatory pathway and mandatory standards for pet food over time, with BIS voluntary standards as an immediate foundation. They highlighted the importance of evidence-based nutrition, label literacy, awareness and education campaigns, responsible back-of-pack claims, and veterinary engagement to drive real-world health outcomes for pets.

Referencing a recent industry position paper on India’s pet food sector by Rödl & Partner, the discussion noted that India’s pet population was estimated at ~42.2 million in 2024 and could exceed 100 million by 2035; the pet food market was valued at ~USD 720 million in 2024 with potential to reach ~USD 2 billion by 2035. The paper also observes that dog food accounts for 85%+ of the market, while cat food is the fastest-growing segment, that e-commerce is a key growth enabler, and that manufactured pet food penetration remains below 10% of households—underscoring the need for clear, science-aligned standards and regulatory clarity.

During the panel discussion, Salil Murthy, Managing Director, Mars Petcare India, highlighted, “Pets that once lived outside our homes are now part of our bedrooms and daily routines, reflecting a profound shift in family dynamics. Our recent survey tells us that pets’ presence actually helps improve the mental well-being of everybody in the family. The emotional bond is getting stronger day by day.”

Salil further stated, “Pet food is a rapidly growing industry, but is one of the few that still does not have a comprehensive set of regulations that govern quality ingredients, nutrition, and labelling. The work being done by the BIS on voluntary standards is, therefore, so critical. It is an important attempt to ensure we find a common baseline for safety and quality, and these standards have the potential to go on and become a regulation and mandatory for all players.”

Priyanka Mehra, Scientist E/ Director, Food & Agricultural Department, Bureau of Indian Standards, said, “As India’s pet food market grows rapidly with rising pet ownership and demand for safer, high-quality nutrition, we remain committed to strengthening sector standards. Pets are now an important part of our families, and we believe regulated, high-quality products are essential. By encouraging transparent public consultation and drawing on expertise from labs, academia, and manufacturers, we aim to ensure that every standard is scientifically sound and practical to implement. Together, we can support the industry in delivering reliable, high-quality products that promote the well-being of pets across the country.”

Pallavi Anand, Business Head, Nestle Purina Petcare, South Asia Region said, “As pet parenting becomes increasingly intentional and outcome-driven, especially with 80% of today’s pet parents being first-timers as per a recent survey, there is a heightened responsibility on the industry. With this rapid shift from home food to formulated nutrition, we must ensure that every product delivers exactly what it claims, both in terms of safety and nutritional value. Standards and claim validation are critical not just for building trust, but also for protecting the very companions we serve. Competition and growth are positive signs, but only if we collectively uphold quality, transparency, and scientific rigor so that every pet gets the right product, at the right price, and with assured quality.”

Key themes from the session included:

• Establishing a dedicated regulatory framework for petfood, grounded in BIS voluntary standards as a near-term baseline.

• Advancing evidence-based nutrition and claims substantiation; strengthening label transparency and consumer education.

• Scaling veterinary engagement and One Health alignment across nutrition, healthcare, and responsible digital access.

• Encouraging multi-stakeholder collaboration to convert standards into practice and improve pet wellbeing outcomes nationwide.

In closing, the session reaffirmed the collective commitment to building a cohesive and future-ready framework for the companion animal sector. Speakers noted that the industry stands at a pivotal juncture, where decisions made today will shape its long-term direction and the quality of care available to pets across the country. With aligned efforts among regulatory bodies, industry stakeholders, veterinary professionals, and pet parents, the sector is well-positioned to advance responsibly and contribute to a more informed, resilient, and compassionate ecosystem for animal well-being.

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About Naukri

For over two decades, Naukri.com, the leading job platform in India, has been benefitting millions of professionals in finding the right opportunities. With tools like Naukri Pro AI Resume Maker, the company is one step closer to its mission to make job searching simpler for everyone through smart technology combined with human understanding, one resume at a time. Job seekers can also download Naukri app to explore opportunities, apply instantly, and manage their job search seamlessly.