TVS Emerald Launches ‘TVS Emerald Connect’ App to Enhance Home-Buying Experience

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TVS Emerald, a leading real estate developer, has launched TVS Emerald Connect, a pioneering mobile application designed to enhance the homeownership experience by integrating all property-related services into a single, user-friendly platform. This comprehensive app serves as a one-stop solution for all home-related needs of customers, setting a new standard for customer engagement in real estate with capabilities unmatched in the market. Currently available for Android users, with an iOS version forthcoming, the app offers a multitude of innovative features for homebuyers.

‘TVS Emerald Connect’ provides users with hassle-free access to all payment receipts and transaction history, along with timely updates on property construction progress. The app includes a refer-a-friend feature with exclusive rewards and benefits and allows users to unlock exclusive deals and offers across all TVS Emerald properties. It serves as a centralized hub for all property-related documents, enabling customers to raise and track service requests for any post-booking support. Additionally, the app provides quick access to installment plan details and payment schedules through a user-friendly interface designed for seamless navigation and convenience.

Sriram Iyer, Director & CEO of TVS Emerald, said, “At TVS Emerald, we are committed to delivering exceptional experiences to our customers. The launch of TVS Emerald Connect is a significant step towards our vision of integrating technology with real estate to offer a seamless and convenient homeownership journey. This app is not just a platform; its a commitment to our customers, ensuring they have complete control over their home-buying experience, from booking to handover, at their fingertips. By leveraging our legacy of trust, value, and service, we aim to set new benchmarks in customer engagement and satisfaction, making the dream of owning a home a more transparent and fulfilling reality.”

TVS Emerald continues to set new benchmarks in customer experience, reinforcing its commitment to innovation, transparency, and trust in the real estate sector. This proactive approach aims to further enhance customer engagement and streamline the home-buying journey.

About TVS Emerald Ltd.

TVS Emerald is engaged in the business of developing residential projects and self-sustaining communities with presence in Chennai and Bengaluru. TVS Emerald brings the foundation of Trust, Value and Service and has delivered 5.4 million sq.ft. of residential developments in Chennai and has 8.2 million sq.ft. of under development projects.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.