Paisabazaar's Credit Premier League (CPL) Returns to Crown India's Credit Score Champion

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Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, today announced the return of the Credit Premier League (CPL) 2.0-a nationwide initiative to recognise and reward individuals with India’s highest credit score.

 

CPL 2.0 introduces higher rewards and a broader participation framework

 

Over the past decade, Paisabazaar has been at the forefront of building credit awareness in India through its free credit score initiative, helping millions of consumers access, understand, and improve their credit health. CPL, according to Paisabazaar, is a natural extension of this commitment—designed to make credit awareness more engaging, participative, and action-oriented.

 

Santosh Agarwal, CEO, Paisabazaar, said,  “Driving large-scale awareness and engagement around credit has been central to our journey. With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit score more mainstream. Our focus remains on building a financially aware and credit-healthy Bharat-in line with our brand purpose ‘Har Sapna Hoga Sach’, enabling consumers to make informed financial decisions.”


Building on the strong traction from its previous edition, CPL 2.0 introduces higher rewards and a broader participation framework. Individual(s) with the highest score in the country will win Rs. 1 lakh, while champions from each state will receive Rs. 10,000 each. In addition, all participants from the winning state (with the highest average credit score) will also be rewarded.

 

All rewards won in CPL 2.0 will be credited to winners’ PB Wallet, enabling them to seamlessly pay their credit card bills, recharge prepaid mobiles, and settle postpaid and utility bills directly on the Paisabazaar platform—making the rewards instantly usable and relevant to everyday financial needs.


The first edition of CPL saw over 5.5 million participants, with the highest score touching 861. Delhi emerged as the top-performing city, recording the highest average credit score of 746.

 

CPL 2.0 builds on this momentum by combining engagement, gamification, and rewards to make credit awareness more accessible and compelling.


Consumers can participate by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.


About Paisabazaar
Paisabazaar, a part of PB Fintech (listed since 2021), is India’s largest marketplace for consumer credit and free credit score. Over the last 11 years, Paisabazaar has earned the trust of over 55 million consumers. Paisabazaar has built 65+ partnerships withBanks, NBFCs, and fintechs to offer a broad range of credit products. Paisabazaar is ISO (27001:2013) and PCI DSS certified organisation, with industry-best controls, to safeguard the best interest of consumers.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.