Strengthening GCC Presence: VTS Infosoft Powers Digital Transformation at Novelty Logistics

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Ravindra Kirti Founder GGF
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VTS Infosoft Pvt Ltd., a leading digital transformation company, is proud to announce the successful deployment of a next-generation Microsoft D365 Business Central ERP system for Novelty Logistics, a global logistics provider with operations spanning Saudi Arabia, Oman, Kuwait, the UAE, Bahrain, Qatar & India.

 

Official Go-live of Microsoft Business Central ERP at Novelty Logistics

 

The integration marks a significant advancement in Novelty Logistics’ digital transformation journey, enhancing operational efficiency, supply chain visibility, and customer service across the Gulf region. The Microsoft ERP system is designed to streamline processes, enable data-driven decision-making, and strengthen the company’s agility in a competitive market.

 

“We are thrilled to partner with Novelty Logistics on this transformative project. Our expertise in digital transformation enabled Novelty Logistics to take a significant leap in becoming a more agile and responsive organisation,” commented CA Pawan Kumar Rastogi, Director, VTS Infosoft Pvt Ltd. “This integration also marks a milestone in our strategic expansion into the GCC region, reinforcing our commitment to delivering innovative solutions and driving growth across global markets.”

 

Mr Abdul Majeed, Managing Director at Novelty Logistics, stated, “Harnessing technology to fuel innovation and set new standards of excellence in logistics is the way forward in today’s era. With the new ERP system, we are empowered to deliver unmatched customer service and accelerate our expansion across the region with greater speed and confidence.”

 

Representing Novelty Logistics Group, Founder Partners Hani Hassan Ali Al-Ghamdi and Abdulla Al Harthi stated, “At Novelty Logistics, the idea of driving innovation and excellence has always been central. We continue to seek ways to deliver seamless transportation and logistics solutions and elevate customer satisfaction. The ERP integration is a strategic step in that direction, and we are excited about the positive impact it will bring to our operations and overall customer experience.”

 

Abdulla Al Harthi further emphasized, “We are elated to have achieved this milestone and appreciate the efforts of the VTS Infosoft team led by Rahul Agarwal- Practice Head. This is a significant step toward our goal of becoming a leading logistics provider in the Middle East & India.”

 

About Novelty Logistics

Novelty Logistics is a global transportation & logistics company with a strong presence across the Gulf region. With a focus on innovation, customer satisfaction, and operational excellence, Novelty Logistics continues to expand its footprint and deliver world-class logistics solutions.

 

Website: www.noveltylogistics.com.

 

About VTS Infosoft Pvt Ltd

VTS Infosoft Pvt Ltd is a trusted digital transformation partner specializing in ERP implementations, enterprise solutions, and technology-driven innovation. With expertise across industries, VTS Infosoft empowers organizations to achieve agility, efficiency, and sustainable growth.

 

Website: vtsinfosoft.com.

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Ravindra Kirti Founder GGF
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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