Right to Protein Celebrates the Global Annual ‘Soy Month’ 2025

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  • Joins Hands with SFPWA for International Soy Conference to promote soy in sustainable food systems and protein-rich diets in India

  • Unveils a rebranding report titled ‘Soy: A Superfood and Wonderbean, addressing India’s unique protein challenges with Soy as a solution

April marks the annual global celebration of Soy Month, a tribute to the versatile and nutritious and protein packed superfood – Soy. The dedicated protein awareness campaign, the Right to Protein’ has kickstarted celebrations for Soy Month, emphasizing the crucial role soybeans play in fostering sustainable food systems and protein-rich diets.

https://www.newsvoir.com/images/article/image1/31746__%20Anne_Meis.jpeg

L to R: Anne Meis – U.S. Soybean farmer; Kevin Roepke – Regional Director – SAASSA, USSEC; Mark Read – U.S. Soybean farmer & David Williams – U.S. Soybean farmer

To commemorate Soy Month, ‘Right-To-Protein‘ partnered with SFPWA (Soy Food Promotion and Welfare Association) to host the International Conference on ‘Farm to Fork: Bridging the Protein Gap in India through Sustainable Soy Foods‘ on April 4-5, 2025, at the Indore Marriott. The flagship event brought together leaders in nutrition science, food technology, agriculture, and public policy to discuss how soy-based foods and meat such as fish and chicken – can address Indias widening protein gap.

Speaking at the conference, Kevin Roepke, Regional Director – South Asia & Sub-Saharan Africa, U.S. Soybean Council Export (USSEC), mentioned, “Historically, soybeans potential for nutrition security in India was recognized during the Bengal famine. A specific researcher, Sanka Day, reached out to the University of Illinois, and subsequently, various research institutions and universities were developed in the 1960s and 1970s, leading to identifying a need for a solution.

Highlighting the potential for U.S.-India collaboration in innovation, he further added, “Looking ahead to our bilateral relationship, the future appears promising. We can collaborate on innovative uses for soy protein and products, including industrial applications and food uses, and enhance supply chains like poultry and aquaculture, where soy plays a significant role. Effective collaboration and partnerships are crucial. U.S. Soy Farmers and USSEC are prepared to partner with Indian stakeholders to achieve a protein and nutrition-secure future.”

U.S. Soybean farmers Anne Meis, David Williams, and Mark Read shared their perspectives on the critical role of U.S. Soy in providing high-quality, sustainable protein solutions worldwide.

Sumit Agarwal, Director of Bionutrients, emphasized the need for a mindset shift, “A paradigm shift in mindset and ecosystem can be achieved by positioning soy correctly. For example, soy can be included in protein shakes for the youth as a recovery protein, meeting todays needs. The key aspect to highlight is that soy is a complete protein. Substantial research is also ongoing to debunk myths preventing large-scale consumption of soy foods.”

Additionally, ‘Right to Protein’ unveiled a rebranding of a report titled ‘Soy — A Superfood and Wonderbean,’ which defines soy’s role in addressing Indias protein deficiencies. Key insights from the report include:

India’s Protein Deficiency Crisis:

  • Rural vs. Urban Gap: Rural adult women have a median protein intake of 45.9 grams per day, which is 83% of the Recommended Dietary Allowance (RDA). Urban adults consume slightly more, averaging 55.4 grams per day.

  • Protein Quality Matters: Traditional Indian diets are largely cereal-based and often lack complete amino acid profiles, affecting overall protein adequacy.

Vegetarian Diets Need Complementary and Protein Sources:

  • Dietary Practices: A significant portion of the Indian population practices vegetarianism, relying on cereals and pulses for protein, which may not provide complete protein profiles. Although milk production in India has increased substantially, milk consumption has not changed significantly.

  • Soy Protein, as a plant-based, complete protein is ideally suited for vegetarian diets. It provides all 9 essential amino acids in optimal ratios required for human growth and development.

Child Nutrition

  • According to National Family Health Survey 2019-2021, approximately 36% of Indian children under five are stunted, 17% are underweight, and 6% are wasted — these conditions are linked to chronic protein and nutrient deficits.

Sanjeev Astana, CEO of Patanjali Foods, one of India’s largest soy processors, shared insights on scaling domestic soy production,”Our strategy to boost soy production involves close collaboration with farmers, daily procurement availability, and policy work with industry and government. This approach drives higher production, making soy products more affordable and accessible. Our diverse soy food products showcase soys versatility in the food industry.”

About Right to Protein
The ‘Right to Protein’ campaign aims to increase public understanding of proteins importance and encourages governments, businesses, and organizations to prioritize protein production, distribution, and consumption in their policies and practices. This includes promoting sustainable agriculture and animal husbandry practices, supporting research and development in protein science, and ensuring access to a variety of affordable and nutritious protein sources. The campaign also raises awareness about the global burden of protein deficiency, a significant public health concern, particularly in developing nations. By promoting diverse anthe ‘Right to Protein’, the goal is to improve nutrition security, enhance health outcomes, reduce poverty and hunger, and support sustainable development.

Check your Protein Grade and see how much protein you need at www.righttoprotein.com/protein-o-meter.html.

Partner With Us
As we continue to champion the importance of protein education and sustainable food systems, Right to Protein welcomes collaboration with government agencies, academic institutions, food and agri-businesses, health and nutrition experts, and non-profit organizations. If you are interested in partnering with us or supporting our mission through research, outreach, or innovation in protein access, we invite you to reach out.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.