Nykaa Strengthens Its Korean Beauty Portfolio with the Launch of Viral Skincare Sensation, medicube

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Nykaa, India’s leading beauty and lifestyle company, announces the arrival of medicube, a brand that has redefined results-led skincare globally. Celebrated for its clinically proven formulations, medicube has set new standards in innovation while creating some of the most talked-about, viral skincare heroes across markets. Through a strategic partnership with APR Corporation, medicube now makes its much-awaited omnichannel debut on Nykaa and is now available across the platform and select retail stores.

 

medicube now availble on Nykaa

 

Driven by a results-first philosophy, medicube combines dermatologist-tested formulations with advanced skincare technology, delivering targeted solutions for real skin concerns from pores and pigmentation to elasticity, hydration, and glow. Its high-performance formulas and dramatic before-and-after results have earned it a loyal global following, with multiple ranges consistently going viral and selling out across platforms.

 

Nykaa continues to lead the charge in curating the most sought-after Korean innovations with the launch of medicube. Over the last decade, Nykaa has shaped India’s K-beauty revolution, building the country’s largest and most thoughtfully curated Korean beauty ecosystem across skincare, derma-cosmetics, and haircare. Through its dedicated Korean Beauty Store online and an expansive network of 280+ retail stores pan-India, Nykaa has cemented its position as the exclusive launchpad for breakthrough disruptors. The arrival of medicube strengthens a category Nykaa has already scaled and mainstreamed, further expanding access to globally trending, performance-driven Korean beauty for Indian consumers across markets.

 

Debuting with its most in-demand ranges – Zero, PDRN, Collagen and Deep Vita C—medicube introduces a comprehensive, results-focused routine designed to address multiple skin concerns while elevating overall skin health and radiance.

 

Shop the bestsellers now-

Collagen Night Wrapping Mask, Priced at INR 2600: The internet’s favourite overnight treatment, this easy-peel sleeping mask wraps the skin in a firming, glow-boosting layer. Infused with Collagen Extract, Niacinamide, and Ceramide NP, it works overnight to improve elasticity, deeply moisturise, and reveal plump, luminous skin by morning.

 

Collagen Niacinamide Jelly Cream, Priced at INR 1600: A bouncy, lightweight gel-cream that hydrates, firms, and boosts glow in one step. Powered by soluble and hydrolyzed collagen, it delivers long-lasting moisture while improving skin elasticity and smoothness.

 

PDRN Pink Collagen Gel Mask, Priced at INR 2500 : One of the brand’s most viral products globally, this glow-enhancing mask is enriched with Salmon PDRN, Hydrolyzed Collagen, and Niacinamide to visibly brighten, balance skin tone, and restore radiance.

 

PDRN Pink Peptide Serum, Priced at INR 2300: A high-performance treatment formulated with Salmon PDRN and a 5-type peptide complex, designed to improve elasticity, refine uneven skin tone, and support skin regeneration for a firmer, clearer complexion.

 

Zero Blackhead Deep Cleansing Oil, Priced at INR 1900: A brand favourite, the 3-in-1 pore-clearing cleansing oil with 90% plant-based oils that melts away makeup, sunscreen, and impurities while targeting blackheads and excess sebum without stripping the skin.

 

PDRN Hydrating Gel Cleanser, Priced at INR 1900: A refreshing daily cleanser that removes excess sebum and impurities while helping improve overall skin tone and texture for a brighter, more balanced complexion.

 

PDRN Pink Niacinamide Milky Toner, Priced at INR 2300: A multi-layer hydration for plump, dewy skin with a soft pink glow, while helping strengthen the skin barrier even for acne-prone skin. Its lightweight, milky texture absorbs instantly without any stickiness, leaving the complexion smooth, calm, and radiant.

 

medicube is now available on Nykaa.com, the Nykaa app, and select Nykaa stores across India.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.