National Road Safety Mission for Kids Winter Edition Launch: Empowering India’s Future on Safer Roads

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India grapples with a staggering road safety crisis, recording over 1.7 lakh fatalities annually, with young individuals making up a significant portion of these tragedies. Alarmingly, 29 children lose their lives daily due to road accidents, highlighting an urgent need for structured education and awareness among youth.

National Road Safety Mission for Kids Winter Edition Launch: Empowering Indias Future on Safer Roads

The National Road Safety Mission for Kids (NRSM), launched by RD Foundation and Academia Axis Edtech, is on a mission to address this critical issue. Following the overwhelming success of its Summer 2024 Edition, the program is set to return with its Winter 2024 Edition, starting December 1, 2024.

India accounts for 11% of global road fatalities, with youth and two-wheeler riders being among the most vulnerable. This crisis is preventable, and programs like NRSM are at the forefront of change, equipping children and teens with essential skills to stay safe on roads.

Aligned with the United Nations’ Sustainable Development Goal 3.6, which aims to halve road fatalities by 2030, NRSM is fostering a culture of safety and responsibility among the next generation.

A Look Back: Summer 2024 Success
The Summer Edition saw participation from 900+ schools. The program culminated in the National Road Safety Olympiad, where students demonstrated their understanding of road safety through interactive assessments.

Feedback from educators, students, and parents highlighted the programs effectiveness in teaching critical road safety skills, emphasizing the need for continued efforts to instill safe road habits early.

Winter 2024 Program Highlights

  • Student Registration (November 29-December 15, 2024):

Students from Grades 1 to 12 can enroll for free in the learning program.

  • Learning Phase (December 1, 2024-January 18, 2025):

A six-week, self-paced, age-appropriate online curriculum, designed to make learning engaging and impactful.

  • Final Assessment (January 18, 2025):

A free assessment for all students to evaluate their knowledge and readiness.

  • National Road Safety Olympiad (January 19, 2025):

An optional, paid Olympiad providing students with an exciting opportunity to test their road safety knowledge and win accolades at state and national levels.

  • Interactive Learning for All Ages:

The curriculum includes gamified modules to make learning fun and engaging. Senior students (Grades 11-12) will benefit from advanced simulations based on real-life accident cases, helping them identify hazards and understand the nuances of road safety before they start driving.

The Broader Impact
Beyond educating students, the program engages families, creating a ripple effect that extends to communities. By incorporating road safety lessons into holiday homework, NRSM ensures maximum participation and involvement.

Join the Mission
The Winter 2024 Edition is set to reach over 2 million students, culminating in Feb 2025, making road safety a way of life for the upcoming generation of young citizens.

For registration and more details, visit www.nationalroadsafetymission.org.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.