National Road Safety Mission for Kids and Youth Launches in India

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Ravindra Kirti Founder GGF
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In a groundbreaking effort to enhance road safety education for Indias young people, the RD Foundation and Academia Axis are excited to launch the National Road Safety Mission for Kids and Youth. This new initiative is the first in India, introducing a specialized road safety curriculum and a National Road Safety Olympiad to provide thorough road safety education. This summer, during school vacations, the program aims to educate over 2 million students, making a significant impact on their understanding and practices of road safety.

India ranks number one in the world for road accident deaths, a heartbreaking reality: 17 people, tragically, die on our roads every single day. Even worse, 29 children lose their lives in road accidents daily. These are unacceptable numbers, and This is a frightening reality that we cant ignore.

Why is this important

  • A National Crisis: Over the past decade alone, a staggering 13 lakh+ people have perished in road accidents. This is a national crisis demanding immediate attention.

  • Young People at Risk: Many road accident victims fall within the 18-25 age group. This includes teenagers who might just be starting to ride bicycles or two-wheelers, making them especially vulnerable.

  • Two-Wheeler Dangers: Over 60% of young accident victims are two-wheeler riders. These vehicles offer little protection, highlighting the importance of proper training and safety awareness for young riders.

(Data Source – Reports by Ministry of Roads and Transport, Govt. of India)

Program Highlights:

  • Student Registration Begins April 1st, 2024: Schools across India can register students in Grades 1 through 8 for the National Road Safety Mission for Kids and Youth starting April 1st, 2024 till April 30, 2024

  • Interactive Curriculum (self-learning phase May 1st – June 14th): From May 1st to June 14th, 2024, participating students will learn from an engaging curriculum tailored to their age groups during summer vacations. This curriculum focuses on equipping students with essential knowledge and skills for safe road usage.

  • National Road Safety Olympiad (June 15th): On June 15th, 2024, a nationwide competition, the National Road Safety Olympiad, will be held. This event allows students to demonstrate their understanding of road safety concepts in a stimulating environment.

This program aligns with the United Nations Sustainable Development Goal 3.6 goal of reducing road accident deaths and injuries by 2030. Together, lets make our roads safer for all!

Learn More: visit www.nationalroadsafetymission.org.

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Ravindra Kirti Founder GGF
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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