Italian Soft Wheat Flour Exports Maintain Positive Momentum, Driven by the Commitment and Capabilities of the Italian Milling Industry

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Italian soft wheat flour exports continue to perform strongly on international markets. According to the Italian Association of Millers Italmopa-Associazione Industriali Mugnai d’Italia, the latest ISTAT (the Italian National Institute of Statistics) data confirm that the positive trend in Italian soft wheat flour exports is firmly established.

 

In the first half of 2026, Italian soft wheat flour exports reached 202,654 tonnes, up 14.83% compared to the same period in 2025. This growth puts year-end projections on track to reach the 400,000-tonne mark. Growth is being driven mainly by the United States, which has taken the lead in the export rankings following record first-half growth of +38.42%. The United States has thus become the leading export market, ahead of France (+9.22%), Germany (+11.11%) and Spain (+23.1%).

 

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Italian Soft Wheat Flour Exports Maintain Positive Momentum

 

The careful selection of the finest wheat, regardless of origin, the milling industry’s excellence and know-how, underpinned by expertise and state-of-the-art milling techniques, and its ability to meet the specific requirements of premium market segments abroad, from pizzerias to high-end patisseries, remain the strategic drivers of this success, pointing to a solid and lasting outlook for years to come. 

 

Through investment in quality, milling technology and innovation, the Italian milling industry has made soft wheat flour a truly premium ingredient and an indispensable ambassador for authentic Italian food culture on global markets. 

 

About Pure Flour from Europe 

Launched in 2021, Pure Flour from Europe is a campaign co-funded by the EU and promoted by ITALMOPA, the Italian Association of Milling Industries, to build awareness of the quality, safety, traceability and versatility of European soft wheat flour.

 

In India, the campaign works with chefs, bakers, importers, food manufacturers, HoReCa professionals and the media through educational initiatives, product demonstrations, recipe development and industry engagement.

 

As India’s food sector continues to evolve, the campaign aims to deepen understanding of how European flour can support professional users across both traditional and contemporary applications, while strengthening connections between the European milling industry and the Indian food trade.

 

For more information about Pure Flour from Europe, or on the planned activities and events, visit our website, email us, or follow us on our social profiles as follows:

● Website: www.pureflourfromeurope.com

● Instagram: pureflourfromeurope

● Facebook: pureflourfromeurope

● Email: contact@pureflourfromeurope.com

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.