IBI Media Technologies Private Limited Announces the Acquisition of the RoofandFloor Brand

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Ravindra Kirti Founder GGF
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IBI Media Technologies Private Limited, the company behind hyperlocal platforms ChennaiProperties.in, BengaluruProperties.com, CoimbatoreProperty.com and HyderabadProperties.in, has announced the acquisition of the RoofandFloor brand from KSL Digital Ventures Limited, one of the companies of The Hindu group. RoofandFloor.com is one of India’s most trusted and recognised digital real estate platforms and will henceforth operate as a separate, standalone vertical within the IBI Media Technologies Private Limited’s portfolio.

(L – R) Bhuvaneswari J, Co-founder, Ilavarasan P, Founder & CEO, Mathiyazhagan P, IT Director of IBI Media

Founded in 2014, IBI Media Technologies Private Limited, which began as a bootstrapped venture has grown into a successful real estate technology company. The company focussed on enabling high-intent discovery journeys for home buyers while delivering strong Return on Investment for developers and channel partners. Its portfolio of city-specific real estate platforms which are optimised for web-search, serve thousands of users across South India.

Mr. Ilavarasan P, Founder & CEO, IBI Media said, “The RoofandFloor brand has a deep legacy coming not only from its nearly decade of operations as a Trusted Property Portal, but also as a brand created and nurtured by The Hindu group, with its 141+ year legacy in India. Were excited to lead it into a dynamic new chapter, powered by advanced technology, refreshed vision and our proven Go to Market Expertise. This move strengthens our national brand architecture while preserving our hyperlocal strategy in key cities. With this move, IBI Media is stepping confidently onto the national stage, committed to creating a richer, smarter, and more human-centric real estate experience across India.”

Mr. R Chandrasekaran, Chairman, KSL Digital Ventures, a unit of The Hindu group said, “We are pleased that the RoofandFloor brand, which we built with care and integrity, is now in the hands of a team that has showcased a deep understanding & experience in online real estate marketing. We wish IBI Media and Ila the very best as they take the brand into its next chapter.”

For more details, please visit www.roofandfloor.com.

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Ravindra Kirti Founder GGF
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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