HiLITE Group Gifts 47 Cars Worth Rs. 20 Crore to Employees, Unveils 50 Million Sq. Ft. Expansion Plan at 30-Year Milestone

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Ravindra Kirti Founder GGF
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Celebrating three decades of transformation, HiLITE Group (www.hilitegroup.com) has marked its 30th-anniversary milestone with an extraordinary gesture of appreciation, gifting a fleet of 47 cars valued at Rs. 20 crore to its dedicated workforce. Alongside this celebration of its people, the Group announced a massive 50 million Sq. Ft. expansion across Kerala by 2030. This ambitious roadmap is projected to generate over two lakh jobs in the state, representing both a legacy achievement and a forward-looking strategy to position Kerala on the global investment and business map through IT parks, commercial hubs, and integrated urban ecosystems.

 

Cars gifted to employees as part of HiLITE Group’s 30th-anniversary celebrations

 

The fleet of cars gifted to the dedicated employees includes a range of premium and luxury models, featuring the Range Rovers, Audi Q8, and Land Rover Defender, alongside popular models such as the Tata Harrier, Kia Seltos, Hyundai Creta, Skoda Kylaq and many more. By prioritizing this significant investment in its workforce, the Group highlights a people-centric approach and dedication to its employees.

“For three decades, we have focused on building the finer sides of Kerala. Our vision is to create aspirational spaces that stand the test of time,” said P. Sulaiman, Chairman, HiLITE Group.

“The scale we are announcing today reflects our confidence in Kerala’s future,” said Ajil Muhammed, CEO, HiLITE Group. “Our projects are designed to elevate Kerala’s position in the global economy while strengthening local opportunities.” He added.

Founded in 1996, HiLITE (www.instagram.com/hilitegroup_?igsh=MXhweTJwcXowZDYydQ==) has pioneered landmark projects ranging from Focus Mall, Kerala’s first organized retail space, to the expansive HiLITE Malls in Calicut and Thrissur. Ten additional malls are currently in development across the State. This legacy continues at HiLITE City, where the Group having around 10,000 employees is developing what is set to become one of largest World Trade Center. Spanning 12.5 million Sq. Ft. with an estimated investment of $680 million, the project will significantly strengthen Kerala’s global trade footprint.

The event was hosted at HiLITE Olympus, Calicut, a residential development recognised as the ET Iconic Project of 2025.

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Ravindra Kirti Founder GGF
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.
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