Finnable and Flipkart Finance Partner to Bring Instant Credit Closer to Millions of Indian Shoppers

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  • Finnable joins Flipkart Finance as a co-lending partner for Flipkart Pay Later

  • Brings Finnable’s experience in underwriting new-to-credit and thin-file customers to the Flipkart ecosystem

 

Say goodbye to financial friction and hello to ultimate cart freedom. Finnable and Flipkart Finance have officially joined hands to integrate consumer credit right where you actually spend your time: your favourite shopping apps. Available across Flipkart, Myntra and Flipkart Minutes, the partnership deepens the digital credit infrastructure, now with Finnable’s underwriting extending access to a wider set of India’s shoppers.

 

Finnable partners with Flipkart Finance to expand access to instant checkout credit across Flipkart, Myntra and Flipkart Minutes, including for new-to-credit customers

 

Whether you’re refreshing your wardrobe on Myntra, restocking essentials on Flipkart Minutes, or grabbing tech on Flipkart, you can now split payments, manage your budget, and check out seamlessly with up to Rs 1 Lakh. The programme is already live across India and has seen strong early uptake from customers since launch.

 

Customers can choose from three repayment options. Short-term credit repayable in up to 30 days, Pay in 3 splits the cost across three payments. EMI plans run from 3 to 12 months for higher-value purchases such as mobiles, electronics and appliances. The entire journey takes place within the app, and eligible customers are approved within seconds.

 

“India’s next wave of consumers will meet credit where they already shop, not at a traditional bank branch,” says Amit Arora, Co-Founder, Finnable. “With Flipkart Finance and Flipkart platforms, we’re bringing formal credit to customers across segments with the exact simplicity they expect in their shopping experience.”

 

About Finnable

Finnable is a technology-led lending start-up focused on making credit simple, fast, and accessible. Founded by Nitin Gupta and Amit Arora, the start-up offers personal loans, Loans Against Property (LAP), and consumer finance, combining data-driven underwriting with a customer-first approach. (Web: finnable.com/finnable.credit)

 

Disclaimer & Regulatory Note

Finnable Credit Private Limited and Flipkart Finance Private Limited are RBI-registered NBFCs. Loans are jointly originated under the RBI specified digital & co-lending framework, with Flipkart platforms facilitating the digital customer journey. All loans are subject to eligibility, documentation, and credit assessment. All applicable charges are detailed in the Key Fact Statement.

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Ravindra Kirti Founder GGF
Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.