Celebrate ‘Your Style is Lit’ with Apsara Lit Gel Pens

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Apsara, a legacy brand under the iconic Hindustan Pencils umbrella, has unveiled it’s first-ever gel pen – the Apsara Lit Gel Pen. This launch marks a bold step into the world of gel pens, offering not just a writing tool but a statement of style. With five stunning shades of blue, this pen redefines how students and young professionals express themselves, making every stroke effortlessly smooth and undeniably lit.

Apsara LIT Gel Pen

The Apsara Lit Gel Pen is designed with the trend-savvy Gen Z and Gen Alpha in mind. From the name itself-‘Lit‘-to its aesthetic appeal, it seamlessly blends function with fashion. Whether you choose the deep intensity of navy blue or the cool charm of sky blue, every shade enhances your personal style, making sure that whichever blue you pick, “Your Style is Lit“.

Beyond looks, this pen delivers an exceptional writing experience. Its ultra-smooth ink flow ensures seamless writing, while the waterproof and smudge-proof formula keeps your notes crisp and clean. Whether you’re jotting down ideas, making notes, or simply doodling, the Apsara Lit Gel Pen guarantees a fluid, uninterrupted experience.

Ergonomically designed for comfort, it provides a secure grip that makes writing effortless. Whether you’re a student looking for a stylish yet practical study companion or a professional wanting to add a touch of elegance to your stationery, this pen is the perfect fit.

Apsara’s first-ever gel pen isn’t just about writing-it’s about owning your style. With the Lit Gel Pen in hand, every word flows smoothly, every idea shines brightly, and your writing is always as stylish as you are. Choose your blue, ignite your ideas, and let your style be lit!

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About Hindustan Pencils

Hindustan Pencils Pvt. Ltd. is the largest stationery manufacturing company in India. Their brands Apsara and Nataraj are household names. Established in 1958, Hindustan Pencils have mastered the art of making high quality stationery products. With the latest machinery set up, today they have state-of-the-art manufacturing units daily produce 8.5 million pencils, 1.7 million sharpeners, 2.7 million erasers, 0.2 million scales and 1 million pens. They believe in manufacturing products of high quality.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.