Cars24 Launches India's First Lifetime Warranty on Cars

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Cars24, India’s leading AutoTech platform, today announced the launch of India’s first Lifetime Warranty on cars, marking a significant shift in how long-term ownership protection is offered in the car market.

 

Cars24 introduces Lifetime Warranty with a Mother Promise at its heart, ensuring long-term reliability and worry-free ownership

 

While most used car warranties in India are limited to short durations, leaving buyers exposed to major mechanical costs over time, Cars24’s Lifetime Warranty introduces long-term protection for critical powertrain components, including the engine, transmission, and drivetrain, for up to 12 years from the date of vehicle registration or 1.5 lakh kilometers, whichever comes earlier. These are the systems that keep the car running and are also the most expensive to fix or replace when things go wrong.

 

Built for long-term ownership, the programme extends protection well beyond standard warranty periods, covering the kind of mechanical failures that usually show up only after years of use.

 

The Lifetime Warranty is available exclusively on Cars24 Certified vehicles and offers cashless repairs at Cars24-certified workshops across India, supported by a fully digital claim process, including vehicle pick-up and drop-off. To maintain coverage, vehicles must undergo periodic servicing at Cars24-certified workshops as per prescribed service intervals.

 

At Cars24, we are deeply confident about the quality of the cars we sell,” said Himansu Ratnoo, CEO India, Cars24. “That confidence is what allows us to offer a Lifetime Warranty and stand by the most critical systems of the car for a much longer part of the ownership journey.

 

The intent is to remove long-term uncertainty for customers who plan to keep their cars for years, while taking responsibility for what truly matters in vehicle ownership,” he added.

 

Lifetime Warranty can be opted for at the time of purchase, giving customers added confidence from day one. The programme is now live pan-India, ensuring long-term peace of mind and ownership assurance wherever you are.

 

With this launch, Cars24 becomes the first platform in the Indian used car market to introduce a Lifetime Warranty programme focused on long-term mechanical protection.

 

About Cars24

Since its inception in 2015, Cars24 has been on a mission to simplify car ownership for everyone. Offering services such as buying, selling, loans, insurance, servicing and more, Cars24 is building an integrated automotive platform for Indian consumers. Through Cars24 Financial Services, the company also provides vehicle lending solutions.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.