Blue Dart Launches Affiliate Program to Drive Innovation in Logistics for Technology Partners

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Blue Dart, South Asia’s leading express air and integrated transportation company, announces the launch of its first-of-its-kind Blue Dart Affiliate Program (BDAP) for technology partners and ecosystem enablers. This innovative program is designed to foster collaboration with top technological enablers in the industry, offering seamless integration of Blue Dart’s advanced logistics solutions while creating new revenue opportunities for affiliates. Participants can promote Blue Dart’s suite of services, onboard new customers, and earn attractive monthly incentives.

This is a perfect blend of path-breaking technology providers and an industry-leading logistics network to collaborate and bring to their customers the best mix of both. Affiliates benefit from partnering with a trusted, market-leading brand, gaining access to the world-class and industry-best network and early access to Blue Dart’s cutting-edge technology solutions and APIs. A dedicated support team ensures smooth collaboration, allowing affiliates to focus on building their solutions while Blue Dart handles all logistics needs. Looking ahead, the program will offer future-ready integration, including access to Blue Dart-DHL product lines through a single-window solution, driving long-term growth and innovation.

Dipanjan Banerjee, Chief Commercial Officer, Blue Dart

On the launch, Dipanjan Banerjee, Chief Commercial Officer, Blue Dart said, “At Blue Dart, innovation is at the core of everything we do. The launch of our Affiliate Program strengthens our commitment to collaborating with technology providers and offering world-class express logistics solutions. This program represents a unique opportunity for technology partners to expand their service offerings, increase revenue, and deliver best-in-class logistics capabilities to their customers.”

Blue Dart, with over four decades of industry experience, stands at the forefront of express logistics, celebrated for its reliability, resilience, and innovative approach. Leveraging state-of-the-art technology and deep operational knowledge, Blue Dart ensures seamless end-to-end logistics solutions.

About Blue Dart Express Ltd.

Blue Dart Express Ltd., South Asias premier express air and integrated transportation & distribution company, offers secure and reliable delivery of consignments to over 56,000+ locations in India. Blue Dart is a provider of choice for its stakeholders due to its customer centric approach and aims to further strengthen this partnership. As part of DHL Group’s DHL eCommerce division, Blue Dart accesses the largest and most comprehensive express and logistics network worldwide, covering over 220 countries and territories, and offers an entire spectrum of distribution services including air express, freight forwarding, supply chain solutions, customs clearance etc.

The Blue Dart team drives market leadership through its motivated people, dedicated air and ground capacity, cutting-edge technology, wide range of innovative, vertical specific products and value-added services to deliver unmatched standards of service quality to its customers. Blue Darts market leadership is further validated by its position as the nation’s most innovative and awarded express logistics company for exhibiting reliability, superior brand experience and sustainability which include recognition as one of ‘Indias Best Companies to Work For’ by The Great Place to Work Institute, India, ranked amongst ‘Best Multinational Workplaces in Asia’ by The Great Place to Work Institute, Asia, voted a ‘Superbrand’ and ‘Reader’s Digest Most Trusted Brand’, listed as one of Fortune 500’s ‘Indias Largest Corporations’ and Forbes ‘Indias Super 50 Companies’ to name a few. Blue Dart’s Diversity and Inclusion initiatives have also led to it being recognized as one of India’s ‘Best Workplaces for Women’ in 2021 and ‘Best Organisations for Women’ in 2022 by the Economic Times.

Blue Dart fulfils its social responsibility of climate protection (GoGreen), disaster management (GoHelp) and education (GoTeach) through its GoPrograms.

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Ravindra Kirti is a well-rounded Marketing professional with an impressive academic and professional portfolio. He is IIM Calcutta alumnus & holds a PhD in Commerce, having written an insightful thesis on consumer behavior and psychology, which informs his deep understanding of market dynamics and client engagement strategies. His academic journey includes an MBA in Marketing, where he specialized in strategic management, international marketing, and luxury retail management, equipping him with a global perspective and a strategic edge in high-end market segments. In addition to his business expertise, Ravindra is also academically trained in law, holding a Master’s in Law with specializations in law of patents, IT & IPR, police law and administration, white-collar crime, and corporate crime. This legal knowledge complements his role as the Chief at Jurislaw Partners, where he applies a blend of legal acumen and strategic marketing. With such a rich educational background, Ravindra excels across a range of fields, from legal marketing to luxury retail, and event design. His ability to interlace disciplines—commerce, marketing, and law—enables him to drive successful outcomes in every venture he undertakes, whether as Chief at Jurislaw Partners, Editor at Mojo Patrakar and Global Growth Forum, Founder of CircusINC, or Chief Designer at Byaah by CircusINC. On a personal note, Ravindra Kirti is not only a devoted pawrent to his pet, Kattappa, but also an enthusiast of Mixed Martial Arts (MMA) and holds a Taekwondo Dan 1. This active lifestyle complements his multifaceted career, reflecting his discipline, resilience, and commitment—qualities he brings into his professional relationships. His bond with Kattappa adds a warm, grounded side to his profile, showcasing his nurturing and compassionate nature, which shines through in his connections with clients and colleagues. Ravindra’s career exemplifies versatility, intellectual depth, and excellence. Whether through his contributions to media, law, events, or design, he remains a dynamic and influential presence, continually innovating and leaving a lasting impact across industries. His ability to balance these diverse roles is a testament to his strategic vision and dedication to making a difference in every field he enters.