The University of Aberdeen, founded in 1495 and among the world’s oldest and most prestigious centres of learning, today announced the opening of admissions for its Mumbai campus for the inaugural September 2026 intake. The announcement was made by Professor Peter Edwards, Principal and Vice-Chancellor of the University, during a visit to Mumbai where he formally inaugurated the development of the campus site in Powai, marking a key milestone towards the official opening of the University of Aberdeen’s campus before August 2026.

Professor Peter Edwards, Principal & Vice-Chancellor, University of Aberdeen announcing the admissions for the First Mumbai Campus Cohort

As part of its India launch, Professor Edwards unveiled the Aberdeen Pioneer Scholarship, to support talented students to access academic excellence. The scholarship programme will provide a Rs. 2 lakh tuition fee waiver to all eligible undergraduate and postgraduate students who apply by 31 January 2026 and are accepted to enroll in September 2026. The scholarship amount will be deducted directly from the tuition fees and indicated in the acceptance letter from the University.

Academic Programmes

At the undergraduate level, Aberdeen will offer the courses under the Scottish four-year degree structure, giving students two foundational years followed by specialisation at the end of the second year. Initial undergraduate programmes include BSc Data Science (Hons), BSc Computing Science (Hons), MA Economics (Hons) and MA Business Management (Hons). All programmes will be delivered in line with the University’s UK academic standards, with students graduating with a UK-accredited degree awarded by the University of Aberdeen.

Responding to India’s rising demand for specialised technical expertise, the University will also introduce a one-year MSc in Artificial Intelligence and MBA. With AI expected to add $1.7 trillion to the Indian economy by 2035, the programme is designed to equip graduates with future-ready skills.

The one-year MBA is designed for professionals with a minimum of two years’ work experience and offers an accelerated pathway to leadership development. One-year MBA programmes remain relatively uncommon in India, at a time when working professionals are increasingly seeking shorter, career-aligned postgraduate pathways.

During his visit, Professor Edwards also chaired a leadership roundtable on the impact of artificial intelligence on early-career talent, bringing together industry leaders to discuss how universities and employers can better prepare graduates for an AI-driven workplace.

As part of the University of Aberdeen’s broader commitment to strengthening industry-academia collaboration in India, four strategic MoUs were signed. The first, with TEAM (Tech Entrepreneurs Association of Mumbai), aims to advance a shared vision of nurturing entrepreneurial talent in the region. The second, with GOQii, an AI-powered preventive health-tech and longevity platform, and the third with InvestorAi, an AI-powered investment platform co-founded by University alumnus Bruce Keith. In addition, the University signed an MoU with The Akanksha Foundation to enable students from low-income communities to access the University of Aberdeen’s high-quality education in Mumbai. These collaborations reinforce the University’s focus on building meaningful industry partnerships that support experiential learning, innovation, and career-ready education for students.

Professor Peter Edwards, Principal & Vice-Chancellor, University of Aberdeen, said, “For more than five centuries, the University of Aberdeen has stood for academic excellence, purpose-driven learning, and global engagement. Our entry into India reflects our commitment to delivering world-class, future-focused education to one of the world’s most dynamic talent ecosystems. The MoU with the City and Industrial Development Corporation (CIDCO) marks an important milestone towards the establishment of the University’s future campus at the proposed Educity, and further strengthening our long-term partnership with India. As we prepare to welcome our first cohort, we look forward to building a globally connected academic community and working closely with stakeholders to foster meaningful collaborations that support India’s education and innovation ambitions.”

Alison Barrett MBE, Country Director India at the British Council, said, “I congratulate the University of Aberdeen on opening admissions for its Mumbai campus. International campuses are aligned with the priorities of the UK-India Vision 2035 and the National Education Policy 2020, and will expand access to globally recognised education, strengthening academic collaboration, and creating meaningful opportunities for students and educators. As the first Scottish university to be granted permission to establish a campus in India, Aberdeen’s entry reflects the growing trust and shared ambition between India and the UK.”

Harjinder Kang, British Deputy High Commissioner to Western India and His Majesty’s Trade Commissioner to South Asia, said, “The University of Aberdeen opening its first Indian campus in Mumbai brings the India-UK Vision 2035 to life. As the first Scottish university to take this step, Aberdeen is expanding access to world-class UK degrees and equipping young people with future-ready skills in AI, data, and business. This is what our education partnership looks like in action – a shared commitment to nurture the next generation of global talent.”

Ranked 18th in the UK (Guardian University Guide 2026), Top 250 globally (The World University Rankings 2026), and 83rd for sustainability worldwide (QS 2026), the University of Aberdeen brings over five centuries of academic excellence, five Nobel laureates and an EQUIS-accredited Business School to India’s rapidly evolving higher education ecosystem. Its India entry is anchored in UK-accredited degrees, global academic rankings and the four-year Scottish undergraduate model, bringing a distinctive approach to higher education in the country.

Further information on programmes, admissions and scholarships is available on the University’s India Campus website: University of Aberdeen Mumbai | Study Here.

About the University of Aberdeen

Founded in 1495, the University of Aberdeen is the fifth oldest in the UK and holds an ancient tradition of modern thinking that has sparked lasting change for over 530 years. With education and active research delivered across 12 schools, our diverse community of over 130 nationalities and 14,500 students come together to create real-world change across five key interdisciplinary areas: Energy Transition, Social Inclusion and Cultural Diversity, Environment and Biodiversity, Data and Artificial Intelligence; and Health, Nutrition and Wellbeing. At the heart of this interdisciplinary mindset is a supportive and welcoming community, underpinned by our state-of-the-art learning environments and vibrant locations. 

ZebPay, one of India’s pioneering Bitcoin exchanges, has announced the launch of its Systematic Investment Plan (SIP) feature, allowing users to avail the benefit of automated, recurring crypto investments. The new feature is designed to promote a disciplined, long-term approach to crypto investing, especially Bitcoin, helping Indian investors manage market volatility with consistency and confidence.

ZebPay Introduces SIPs to Promote Disciplined, Long-Term Bitcoin Investing

Reinforcing its long-standing Bitcoin-first philosophy, ZebPay has designed its SIP offering with a clear emphasis on systematic Bitcoin investing, while also extending access to a curated set of 15 crypto investing pairs. Anchored in the brand’s “Bitcoin Mein Pro” ethos, the initiative underscores ZebPay’s belief that long-term value in crypto is built through discipline, consistency, and informed participation rather than short-term speculation.

Sharing his views on the launch, Rahul Pagidipati, CEO of ZebPay, said, “Bitcoin investing, like any long-term financial journey, rewards discipline and consistency. While market volatility is inevitable, systematic investing can help users navigate these cycles with greater confidence. Through the launch of SIPs, we aim to make it easier for Indian investors to adopt a long-term mindset, leverage rupee-cost averaging, and participate in the crypto ecosystem in a more structured and responsible manner.”

By enabling regular investments at fixed intervals, ZebPay SIPs help users reduce reactionary decision-making and build disciplined investing habits focused on long-term participation in the crypto ecosystem. The feature is suited for both first-time investors beginning their crypto journey and experienced users seeking a more structured investment approach. Furthermore, ZebPay SIPs enable users to automate their crypto investments on a daily, weekly, or monthly basis through the platform’s Quick Trade feature. Investments are executed automatically at prevailing market prices, allowing for hands-free investing while helping users average their purchase costs over time. Users also retain full flexibility, with the option to pause, resume, or cancel their SIPs at any time, without lock-ins or penalties.

Raj Karkara, COO of ZebPay, mentioned, “Over the years, we’ve seen growing interest from users seeking simpler, more automated ways to invest in crypto without the need to constantly track the markets. ZebPay SIPs are designed to offer users control and transparency while reducing the friction associated with manual investing. This launch marks another step in our ongoing efforts to build intuitive, compliant, and investor-first solutions for India’s evolving crypto community.”

Setting up a SIP on ZebPay is designed to be simple and transparent. Users can select a crypto asset of their choice, set a fixed investment amount in INR, and choose an investment frequency aligned with their financial goals. Each SIP execution is carried out through Quick Trade market orders, with the purchased crypto credited directly to the user’s account. Investors also have clear visibility into their investment amounts, applicable fees, and execution history at all times.

In line with ZebPay’s commitment to accessible and responsible investing, SIPs follow the same fee structure as Quick Trade. As a special benefit, users making their first-ever Bitcoin transaction, even if via SIP, will enjoy a zero-fee experience, making it easier for new investors to take their first step toward systematic Bitcoin investing. On that note, ZebPay SIPs are available to KYC-compliant users, with investments executed only when sufficient wallet balance is present. The feature has been live on Android and web platforms from January 8, 2026, and has also become available on iOS since January 12, 2026.

With this launch, ZebPay reinforces its position as a platform focused on long-term value creation. The SIP offering embodies the company’s broader philosophy of promoting disciplined investing, setting ZebPay apart from platforms primarily focused on active or high-frequency trading.

About ZebPay
ZebPay is one of India’s oldest Bitcoin exchanges, with over 6 million registered users. Founded in 2014, it strives to be the leading blockchain asset solution provider and the #1 financial advisor for Indians in the crypto space. The company’s mission is to help its members achieve financial freedom in the Web3 economy. ZebPay is an FIU-registered digital asset exchange, accessible via zebpay.com/in/ as well as the Android Play Store and Apple App Store. Customers can invest in Bitcoin, Ethereum, BAT, and 400+ other crypto pairs, trading both crypto-fiat and crypto-crypto. ZebPay OTC, a bespoke trading desk for high-volume clients, serves both individual and institutional investors.

For more details, please visit: www.zebpay.com.

For details related to ZebPay’s security measures, please visit the security page.

Okaya Power, a trusted name in power backup solutions and solar rooftop systems, has announced the launch of its new JXT 90Ah Inverter Battery. The JXT battery marks Okaya’s latest innovation in the Jumbo Tubular category, designed to deliver higher backup in a more compact form factor. The launch follows the successful introduction of Okaya’s Next-Gen Super Jumbo Tubular (SJT) and Advanced Tall Tubular (TT) batteries in 2025.
 

Okaya JXT 90Ah Inverter Battery, a compact Jumbo Tubular innovation with Advanced Tubular Technology, AEMS, and Certified Backup Hours for dependable power backup
 

A Compact Take on Jumbo Tubular Batteries

The JXT 90Ah inverter battery has been developed for users who need longer backup without increasing installation space. While Jumbo Tubular batteries are traditionally associated with larger footprints, Okaya’s new JXT design reimagines the category by offering a compact container that still delivers a full 90Ah capacity.
 

This makes the JXT 90Ah especially relevant in environments facing frequent power cuts, limited installation space, and high maintenance costs associated with small VRLA batteries. It also serves as a practical replacement for multiple low-capacity VRLA and SMF batteries used across various applications.
 

Engineered for Long Life and Stable Performance

Built using Okaya’s Advanced Tubular Technology, the JXT 90Ah battery is engineered for deep-cycle performance and extended operational life. It is supported by Advanced Electrolyte Management System (AEMS), which improves electrolyte circulation, manages heat better, and ensures stable performance during voltage fluctuations and extended power cuts.
 

Each JXT 90Ah battery is tested under Okaya’s Certified Backup Hours (CBH) protocol. This testing method verifies the actual backup delivered under defined load conditions, helping users make informed decisions based on real-world performance rather than theoretical ratings.
 

Designed for Residential and Professional Applications

Beyond residential inverter usage, the JXT 90Ah battery addresses the growing need for reliable power in professional and semi-industrial setups. It can replace 24Ah to 65Ah VRLA or SMF batteries commonly used in online UPS systems, telecom power nodes, FTTH installations, automation panels, fire alarm systems, ATMs, and data logger infrastructure.
 

By reducing the number of batteries required in a series string, the JXT 90Ah helps lower wiring complexity, maintenance effort, and overall replacement costs. Its compact design also allows easier installation in confined spaces such as UPS racks, telecom enclosures, and equipment rooms.
 

Warranty and Ownership Value

To enhance long-term ownership value, the Okaya JXT 90Ah inverter battery comes with a 48-month warranty. Compared to smaller VRLA batteries that often require replacement within 18 to 24 months, the JXT 90Ah offers a longer service life, resulting in reduced downtime and improved cost efficiency.
 

Easy Availability Through Okaya’s Dealer Network

Consumers interested in the JXT 90Ah inverter battery can locate authorised Okaya dealers near you through the company’s dealer locator, ensuring easy access to genuine products, installation support, and after-sales service.
 

Commenting on the launch, Arush Gupta, CEO & Director of Okaya Power Private Limited said, “The JXT 90Ah has been designed for real usage conditions where space, backup reliability, and maintenance matter as much as capacity. It is a natural progression in our tubular battery portfolio.”
 

With this launch, Okaya continues to strengthen its position as a comprehensive power and solar solutions provider. Alongside its inverter batteries, home UPS systems, and solar rooftop solutions, the JXT 90Ah reinforces Okaya’s focus on compact, high-backup energy solutions that work across homes, businesses, and critical infrastructure.
 

About Okaya Power

Established in 2002, Okaya Power brings over 20 years of experience in delivering reliable power backup and energy solutions. The company has served more than 110 million happy and satisfied customers across residential, commercial, and industrial segments.
 

Okaya is backed by a workforce of over 1,500 employees, including more than 600 dedicated sales and service professionals, supported by a strong pan-India dealer and service network. This ensures easy access to products and dependable after-sales support across the country.
 

The company follows world-class manufacturing standards with stringent inwards and outwards quality check facilities and procedures to ensure consistent product performance and reliability. Okaya also operates a company-owned lead recycling unit and in-house plastic recycling facilities, reinforcing its commitment to environmentally responsible manufacturing.
 

With operations expanding across over 40 countries, Okaya continues to strengthen its global footprint. Further enhancing its manufacturing capabilities, the company is set to open new electronics plant this year. Alongside its inverter batteries and home UPS systems, Okaya also offers solar rooftop solutions, supporting the transition to cleaner and more sustainable energy.
 

For more information, please contact
Email: care@okaya.in
Call/WhatsApp: +91-981890909

Bringing a fresh spin to home aesthetics, Signify (Euronext: LIGHT), has rolled out a new campaign featuring its power packed Ecolink BLDC fans range, starring actor and brand ambassador Rashmika Mandanna.

‘Fans Reimagined’- Signify unveils its latest Ecolink campaign with Rashmika Mandanna

The new campaign highlights how Ecolink fans seamlessly blend design, style, and performance, reflecting the growing consumer preference for design-led, smart and expressive living spaces. The campaign taps the evolving consumers of today, who increasingly view everyday appliances as an extension of their personal taste and lifestyle.

Set in elegantly crafted, dreamlike environments, the film captures the essence of refined design and innovation, reinforcing Ecolink’s role in redefining spaces. Each frame highlights the attention to detail, from sculpted forms and elegant finishes to the effortless fluidity of motion, blending design and performance seamlessly.

Speaking on the campaign launch, Nikhil Gupta, Head of Strategy and Marketing, Signify, Greater India said, “With Ecolink, we aim to bring performance, style, and sustainability to every home with our products like our well-received BLDC fans series. Our ‘Fans Reimagined’ campaign reflects the understanding of today’s consumers, who seek products that are efficient, lifestyle-driven, and designed for them. It marks an important step in strengthening Ecolink’s position as a brand that champions intelligent design and innovation. Partnering with our brand ambassador Rashmika Mandanna again, allows us to bring this vision of smart, sustainable living to life.”

Rashmika Mandanna said, “I am truly excited to be part of the Ecolink campaign again, working with Signify is always great. What really resonates with me is how these fans combine efficiency with thoughtful design, efficiency and performance, making them a beautiful addition to any home.”

The Ecolink fan range offers industry-first design high-speed performance with superior air delivery, powered by advanced energy-efficient technology. Designed to meet evolving consumer desires, the range features BLDC technology across models such as AiroElevate, AiroQuad, AiroJewel and AiroGeometry. Each fan comes with a 5-year warranty (3+2). The campaign further illustrates how the Ecolink fan series can turn everyday spaces into a joyful, expressive environment. The conceptualization of the campaign is done by Hashtag Orange.

This campaign will be available across YouTube, Instagram, Facebook and social media channels.

Link to the Campaign: youtu.be/WZ0iwRyJvUE

About Signify  

Signify (Euronext: LIGHT) is the world leader in lighting for professionals, consumers, and the Internet of Things. Our Philips products, Interact systems and data-enabled services deliver business value and transform life in homes, buildings and public spaces. In 2024, we had sales of EUR 6.1 billion, approximately 29,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We have been in the Dow Jones Sustainability World Index since our IPO for eight consecutive years and have achieved the EcoVadis Platinum rating for five consecutive years, placing Signify in the top one percent of companies assessed. News from Signify can be found in the Newsroom, on X, LinkedIn and Instagram. Information for investors is located on the Investor Relations page.

The Hindu Lit For Life, India’s sharpest literature festival, returns for its 13^th edition on January 17 and 18, 2026, at the Lady Andal School premises, Chennai.
 

The festival celebrates the many ways literature permeates everyday life shaping ideas, culture, creativity, and conversations far beyond the written page. This year, over 100 acclaimed voices from India and across the world will come together in more than 50 sessions, conversations, and workshops, offering audiences a rich and immersive literary experience.
 

The Hindu – Lit for Life 2026
 

The 2026 line-up features an exceptional mix of writers, thinkers, journalists, economists, historians, and cultural commentators. From Perumal Murugan and Banu Mushtaq’s deeply human narratives and Shobhaa De’s sharp cultural observations to Kiran Desai and Satoshi Yagisawa’s intimate, borderless storytelling, the festival showcases literature in all its lived forms. Thought leaders such as A.C. Grayling, Shashi Tharoor, and Arvind Subramanian explore ideas around philosophy, democracy, and economics, while Laura Spinney bridges science, history, and narrative.
 

Lit For Life 2026 has already begun its journey beyond the main festival dates. In November and December 2025, Lit For Life Dialogues and Lit For Life Unplugged have taken the spirit of the festival into cities and communities, extending conversations beyond traditional auditoriums. Chennai, Bengaluru, and Hyderabad witnessed engaging discussions led by voices such as Dr. Ambrish Mithal, Sanjaya Baru, Devina Mehra, Manu Joseph, Manu Pillai, Neha Dixit, and Arundhati Ghosh, spanning themes of health, wealth, power, history, identity, and contemporary relationships. Lit For Life Unplugged brought literature into intimate, vibrant spaces ranging from bookstores to pubs.
 

The Hindu – Lit for Life 2026 – Schedule – Day 1
 

Nirmala Lakshman, Curator, The Hindu Lit For Life and Chairperson, The Hindu Group, said, “The festival continues to reiterate that literature can go beyond the pages to light up one’s life. As always, we have a scintillating line-up of speakers, whose writing and thoughts have inspired many. The festival offers everyone – speakers and the audience – a change to engage and exchange ideas and experiences not just through the sessions and workshops but also through direct engagement.”
 

The festival’s on-ground engagement continues in the weeks leading up to January, with initiatives such as:

• A mobile library travelling across Chennai

• Storytelling sessions in government and private schools in Chennai

• Interactive formats including treasure hunts, quizzes, and contests
   

Speaking about the vision behind Lit For Life 2026, Suresh Balakrishna, Chief Revenue Officer, The Hindu Group, said, “Lit For Life has always been more than a festival; it is a cultural platform that brings together ideas, audiences, and partners in meaningful ways. The theme ‘Love Every Bit of Lit’ reflects our belief that literature lives everywhere-in culture, public discourse, and everyday life. We are delighted to see Lit For Life grow beyond two days into a year-round engagement that creates value for communities, partners, and the larger ecosystem.”
 

The Hindu – Lit for Life 2026 – Schedule – Day 2
 

The Hindu Lit For Life 2026 continues to strengthen its position as a platform where literature meets society, culture, and commerce offering brands, institutions, and communities a unique opportunity to engage with informed, discerning audiences.
 

The Hindu Lit For Life is presented by The all-new Kia Seltos. In association with: Christ University, NITTE, Associate Partners: Orchids- The International School, Hindustan Group of Institutions, State Bank of India, IndianOil, Indian Overseas Bank, New India Assurance, Akshayakalpa, United India, ICFAI Group, Chennai Port Authority and Kamarajar Port Limited, Vajiram & Sons, Life Insurance Corporation of India, Mahindra University, Realty Partner: Casagrand, Education Partner: SSVM Institutions, State Partner: Government of Sikkim, Official Timekeeping Partner: Citizen, Regional Partner: DBS Bank India Ltd, Tourism Partner: Bihar Tourism, Bookstore Partner: Crossword and Water Partner: Repute.
 

For the detailed agenda, speaker line-up and registration, visit www.thehindu.com/lit-for-life.

Orange Health Labs, India’s No. 1-rated diagnostic brand, has launched Orange One, which offers a new way to manage your health. The product flips the current approach to health management by eliminating the pay-per-test business model of the industry.

Orange One by Orange Health Labs redefines preventive care – Rs. 4,999, pay once for a 114+ marker full-body check and access to 100 essential tests all year

Orange One customers can get a complete view of their health risks with a comprehensive full-body check-up that covers 114+ blood markers, including advanced parameters like Apo A1 / Apo B, Troponin I for cardiac risk, HOMA-IR to check insulin resistance and a detailed hormonal and vitamin profile.

Consumers can then track their health progress throughout the year by ordering any of the 100 essential tests, including thyroid function tests, lipid and cholesterol markers and diabetic tests like HbA1c, free of cost. 

Designed to help consumers start 2026 with a renewed commitment to their health, this product solves for the current reality that proactive preventive testing or chronic health condition management isn’t effective by testing just once a year. It requires monitoring throughout the year. However, paying for tests every time creates friction for consumers. Priced at just 4999/- paid once, this product is designed to change the way India thinks about managing their health by making routine tests on-demand, accessible, and hassle-free.

With lifestyle-related health concerns such as obesity, heart disease and diabetes on the rise in India, many conditions can be effectively managed through proactive health choices. The Orange One Health Plan empowers consumers to take full charge of their health.

Speaking on its new initiative, Dhruv Gupta, Co-founder of Orange Health Labs, says, “We are seeing that customers today are keen to take proactive action to protect their health and are keen to get comprehensive checkups. Additionally, actively tracking their parameters which are out of range. By introducing Orange One, we are empowering consumers to embrace routine health tests as an integral part of their lives, making it easier for people to experience the life-changing benefits of regular health monitoring.”

Adding to this, Tarun Bhambra, Co-founder of Orange Health Labs, says, “One of our core values at Orange Health Labs is #Build4Family – where we innovate to create solutions we would want for our family members. With this product, we solve a critical confusion for our consumers – which package to buy? Orange ONE is the one package anyone needs to get a full view of their health, but more importantly, it’s a health monitoring solution that lasts a full year. We believe this is how health management should be – not episodic, but continuous. And you should pay for managing your health through the year only once.”

The Orange one is available for limited time can be purchased here www.orangehealth.in/one.

About Orange Health Labs

Orange Health Labs, a pioneer in on-demand diagnostics, positions itself as India’s fastest diagnostic lab. The organisation commits to providing patients with reports within 6 hours for over 1,000+ tests and health packages from 6 AM to 10 PM every day. The organisation was recognised by Voice of Healthcare as the Diagnostics Startup of the Year 2025, named Pathology Lab of the Year in South India 2025 by Economic Times and was covered by Forbes India for its pioneering work in healthcare.

Customers are offered the choice between on-demand doorstep sample collection within 30 minutes or walk-in diagnostics at its 70 collection centres. Orange Health Labs operates six NABL-accredited and ICMR-certified laboratories. A workforce of over 500 phlebotomists, known as eMedics, ensure a highly professional sample collection experience across Bangalore, Hyderabad, Mumbai, Delhi, Gurugram, and Noida. Furthermore, a national reference laboratory situated in Bangalore manages advanced diagnostic testing.

Website – www.orangehealth.in
Download the app: bit.ly/48IcIMe

Follow us at –

Instagram: www.instagram.com/orangehealth.in/

Twitter: x.com/OrangeHealth_

LinkedIn: in.linkedin.com/company/orange-health

NeoNiche Integrated Solutions, a leader in full-service experiential marketing, has grown to become a prominent player in the industry, known for blending innovative technology with creative brand experiences for prominent technology and B2C brands globally. NeoNiche has appointed Sheraz Hasan, former Head of Marketing for AWS across Asia Pacific & Japan, to its Leadership Board.
 

Sheraz Hasan

Sheraz brings a wealth of expertise in global marketing, GTM strategy, and scaling businesses in high-growth markets from his leadership role at Amazon Web Services (AWS). During his decade at AWS, Sheraz was instrumental in building and leading the marketing engine that propelled growth across the APJ and India regions. His appointment underscores the critical importance of the Asia-Pacific region, with Singapore and ASEAN serving as a vital strategic hub and gateway for global brands seeking to connect with diverse, digitally-advanced audiences.

“Sheraz has a rare combination of large-scale platform marketing experience and deep expertise in the APJ and India markets. His insights on Account based marketing (ABM), ecosystem coverage and scaling into new regions will be invaluable as we enter our next phase of growth,” said Prateek N. Kumar, Founder & CEO of NeoNiche. 

Sheraz agrees, “NeoNiche is poised to redefine its category. I am excited to contribute my experience in building global marketing engines to help capture this opportunity and achieve hyper-growth. Success in today’s landscape requires a nuanced understanding of both global scalability and key regional dynamics, particularly in high-potential markets like ASEAN.”

His appointment reaffirms NeoNiche’s commitment to strategic growth and the scaling of its innovative capabilities. NeoNiche Integrated Solutions is a rapidly growing, technology-driven agency that is setting benchmarks in experiential marketing by prioritizing creative engagement and global expansion by catering to a global audience.