As the monsoon clouds gather and the season brings its familiar craving for warm, comforting, and freshly baked foods, Pure Flour from Europe is inviting home bakers, passionate chefs, and food-service professionals to discover the quality and versatility of premium European soft wheat flour.

From pizza and bread to pastries and Indian favourites, Pure Flour from Europe celebrates culinary versatility

From crisp pizza bases and airy focaccia to breads, pastries and regional favourites, European flour brings consistency, reliability, and craftsmanship to every bake. Carefully milled from selected grains and produced in accordance with strict European standards, it offers the performance needed to create exceptional results.

There is something special about baking during the rainy season. The cooler atmosphere encourages people to return to their kitchens, experiment with new recipes, and enjoy freshly prepared food with family and friends. However, high humidity can also affect dough handling, fermentation, crispness, and the final texture of baked products.

This is where the quality of European soft wheat flour makes a difference. Its consistent performance and versatile character help bakers achieve dependable results across a wide range of recipes, from high-hydration doughs and long-fermented breads to delicate pastries and crisp fried products.

Whether used by a home baker or by a professional kitchen managing a high-volume monsoon menu, European flour offers the control and reliability needed when every batch matters.

European soft wheat flour is milled using time-honoured expertise and modern quality standards, offering:

• Consistent dough handling and reliable performance.

• Excellent versatility across breads, pizza, pastries, and fried products.

• Smooth, workable dough for both traditional and contemporary recipes.

• Reliable structure and texture in humid conditions.

• The purity, traceability, and quality associated with European flour.

What truly excites us are the possibilities European flour creates during the monsoon season. From soft pav buns and crisp samosa pastry to Neapolitan pizza, focaccia, and artisanal breads, high-quality soft wheat European flour adapts beautifully to different culinary applications while allowing chefs and bakers to add their own creative touch.

Monsoon Classic Dishes Reimagined with European Flour
Let’s be honest, rainy days call for food that is warm, comforting, and satisfying. That is exactly where European recipes bring ease, creativity, and a touch of global flair to the monsoon season. Pure Flour from Europe offers a collection of tried-and-tested recipes that showcase the performance of European soft wheat flour across different formats. Each recipe combines European baking craftsmanship with flavours and ingredients that are perfectly suited to Indian kitchens.

Whether it is an airy focaccia topped with rosemary and green chillies, a crisp pizza prepared for a family gathering, or a golden pastry served with tea, European flour helps create monsoon favourites with greater consistency and confidence.

Visit www.pureflourfromeurope.com for exciting recipe ideas to make your monsoon baking extra special this season.

About Pure Flour from Europe 
Launched in 2021 and now set for renewed outreach, the campaign is actively educating Indian chefs, bakers, importers, and media on the excellence of EU soft wheat flour. From product demonstrations to recipe development and awareness initiatives, it has played a crucial role in building recognition for Italian flour among Indian professionals and consumers alike. The steady rise in imports and the shift from generic or re-branded options to certified European products highlight a broader transformation: India’s food sector is evolving towards premium, health-focused, and origin-assured ingredients. European flour, with its combination of tradition, safety, consistency, and versatility, is well-positioned to meet this demand.
 

As part of its renewed outreach in India, the “Pure Flour from Europe” campaign will participate in Anuga FoodTec India 2026, taking place from 29 September to 1 October, at the Bombay Exhibition Centre in Mumbai. The event will provide a platform to reconnect with the food trade, showcase the quality and versatility of European flour, and engage directly with chefs, bakers, importers, food manufacturers, and professionals from the HoReCa and food-processing sectors. ITALMOPA representatives will host live pizza and focaccia demonstrations, share insights on flour performance, and highlight the many applications of European soft wheat flour.

For more information about Pure Flour from Europe, or on the planned activities and events, visit our website, email us, or follow us on our social profiles as follows:

Instagram: pureflourfromeurope
Email: contact@pureflourfromeurope.com

Indian sports entered a transformative era today with the official launch of the Women’s Pro Volleyball League (WPVL), the nation’s first national, franchise-based professional league dedicated exclusively to women’s volleyball. Promoted by Power Spike International Private Limited, the initiative aims to establish a sustainable professional sporting ecosystem for women athletes.

Lucknow to host India’s first women’s volleyball league

The official unveiling took place at The Centrum, Lucknow, under the theme “Rising Queen of the Court.” The high-profile ceremony was attended by senior government dignitaries, sports administrators, and business leaders, including Uttar Pradesh Jal Shakti Minister Shri Swatantra Dev Singh, Sports Minister Shri Girish Chandra Yadav, Transport Minister Shri Dayashankar Singh, and UP State Commission for Women Chairperson Dr. Babita Singh Chauhan.

The inaugural edition of the tournament is scheduled to run from November 1 to November 11, 2026, at the Ekana Indoor Stadium in Lucknow. The 11-day competition will feature six city-based franchises with a combined playing roster of 84 elite professional athletes, bringing 14 players to each team.

Despite volleyball commanding a global following of over 800 million players and fans, Indian women athletes have historically lacked a sustained, long-term professional platform to pursue the sport as a full-time career. The WPVL has been conceptualized to bridge that structural gap, creating a commercially viable framework focused on private investment, long-term athlete development, and grassroots growth.

Speaking at the launch, WPVL Founder Mr. Bukhrat Ahmad highlighted the broader vision behind the league, emphasizing that talent requires structured opportunity, visibility, and professional backing to thrive. He stated that the objective is to build an ecosystem where women athletes can compete professionally and inspire future generations.

Details regarding franchise identities, player auction procedures, and broadcast partnerships are expected to be announced in the coming weeks.

About the Women’s Pro Volleyball League (WPVL)

The Women’s Pro Volleyball League (WPVL) is a national franchise-based professional volleyball league promoted by Power Spike International Private Limited. Established with a vision to elevate women’s volleyball in India, WPVL is committed to creating a sustainable sporting ecosystem through professional competition, athlete development, commercial partnerships and fan engagement.

The inaugural season is scheduled from 1–11 November 2026 at Ekana Indoor Stadium, Lucknow.

Instagram: www.instagram.com/womensprovolleyball
Website: www.womensprovolleyballleague.com

India’s residential market has remained resilient over the last few quarters, supported by stable demand, better visibility on incomes and infrastructure-led growth across urban corridors. ANAROCK Research said the new launches saw a 7 per cent YoY rise, demonstrating a resilient end-user demand amidst global concerns. Sales in the top seven cities totalled about 90,715 units in Q2 2026. 

Stable EMIs and borrowing costs support sustained housing demand across India

Amidst this, the Reserve Bank of India’s decision to retain the repo rate at 5.25 per cent will aid the ongoing momentum in the Indian residential real estate industry. It is a sign of policy stability in a world of global uncertainty.

Abhishek Trehan, Executive Director, Trehan IRIS, said, “The RBI’s announcement to maintain the status quo on the repo rate was largely expected. More importantly, it reflects the fact that the market has now adjusted well to the current interest-rate environment. Homebuyers are increasingly taking a long-term view of their purchase decisions, while developers continue to plan investments with greater visibility. The steady demand witnessed over recent quarters suggests that purchase decisions are increasingly anchored in economic confidence and product value.”

The central bank’s calibrated approach implies continuity, not disruption, as energy prices and geopolitical concerns keep stoking inflation. Such stability is important in a sector like real estate to keep buyer sentiment and developer confidence. This impact is particularly significant for homebuyers who are highly dependent on home loans to fund their purchase. Keeping the repo rate unchanged with keep loan EMIs stable, and there will be no pressure from rising borrowing costs, placing buyers in a better position to plan for the long term.

Sehaj Chawla, Managing Director, TREVOC Group, said, “The announcement reinforces an important message: the RBI remains confident about the resilience of the Indian economy and has decided to maintain the status quo on the repo rate. This approach is well suited to a sector like real estate, where buying decisions are rarely driven by short-term interest-rate movements alone. Strong domestic demand, improving economic prospects and a stable financing environment should continue to support healthy momentum across the residential market.”

The unchanged rates provide continuity in financing conditions, enabling developers to better plan project timelines and pricing strategies. This is relevant in mid-income and upper mid-income housing, where both construction financing and buyer affordability are closely linked to interest rates.

Mitul Jain, Managing Director, SPJ Group, said, “The RBI’s decision to keep the repo rate unchanged at 5.25% while retaining a neutral stance is a balanced approach amidst the evolving dynamics of inflationary pressures and global uncertainties, which continue to shape the economic outlook. For homebuyers, it brings stability and positivity as home loan interest rates and EMIs are expected to remain largely unchanged. While we believe a rate cut could have further improved affordability and encouraged first-time homebuyers, policy continuity provides confidence to both buyers and developers, enabling informed long-term decisions.”

The policy stance keeps liquidity conditions supportive without triggering excessive demand-side pressure. This balance is critical at a time when the sector is witnessing healthy, end-user-driven growth rather than speculative activity.

Sanjay Sharma, Director, SKA Group, said, “The RBI’s decision to maintain the repo rate at 5.25% amidst inflationary risks stemming from global crude price movements shows a continued commitment to a patient and data-driven policy approach. This stance helps to keep borrowing costs steady and keep liquidity conditions accommodative for homebuyers and developers. A rate cut might have given housing demand a further boost, but staying the course looks like a reasonable approach amid the evolving macro picture.”

Mayank Jain, CEO, KREEVA, added, “Consistency in interest rates has quietly become one of the biggest contributors to the housing market’s resilience. By keeping the repo rate unchanged, the RBI has ensured that buyers and developers can continue making long-term decisions without having to revisit their financial assumptions. The strength of the residential market over recent quarters suggests that demand is increasingly being driven by product quality, location and long-term value. Stable borrowing conditions simply allow those underlying drivers to remain in focus.”

Beyond the metro cities, stable interest rates are also supporting demand in emerging regional markets, where end-user purchases are rising alongside infrastructure development and urbanisation.

Gurinder Bhatti, Chairman and Managing Director, GB Realty, said, “By maintaining the repo rate at 5.25%, the RBI has ensured stability at a time when the housing sector continues to benefit from healthy end-user demand and improving buyer sentiment. Punjab is no longer solely an NRI-driven market as we are witnessing a growing base of local homebuyers looking to upgrade to organised, high-quality developments. Stable interest rates provide predictability in borrowing costs, strengthen buyer confidence, and encourage long-term investment in housing.”

Overall, the RBI’s decision has reinforced a stable operating environment for the residential real estate sector. Predictable financing costs and stable EMIs continue to support purchase decisions among mid-segment homebuyers, helping sustain momentum in residential demand over the coming months.

Chitkara University, Rajpura, Punjab, has hosted in the AIKosh University Engagement Programme (UEP) under the Government of India’s ambitious IndiaAI Mission. The initiative marks a significant step towards strengthening India’s artificial intelligence ecosystem by promoting access to AI resources, encouraging innovation, and building capacity among students and academic communities.

Chitkara University hosted the AIKosh University Engagement Programme under the IndiaAI Mission, where 250 CSE (AI) students participated in the workshop

The IndiaAI Mission, approved by the Government of India in March 2024 under the aegis of the Ministry of Electronics & Information Technology (MeitY), aims to establish India as a global leader in artificial intelligence by fostering technological self-reliance, enabling ethical and responsible AI development, and ensuring that the benefits of AI reach diverse sections of society.

As part of the IndiaAI Mission, AIKosh has been established as a comprehensive platform to facilitate access to datasets, AI models, tools, and other critical resources. Through the University Engagement Programme, AIKosh seeks to deepen AI adoption in academia, nurture emerging talent, and create opportunities for students and researchers to contribute to India’s growing AI landscape.

As part of this engagement, 250+ students from the Computer Science Engineering (Artificial Intelligence) programme at Chitkara University participated in the programme on August 6, 2026, gaining exposure to national-level AI resources, industry-relevant tools, and emerging practices in artificial intelligence.

Chitkara University is now onboarded with AIKosh as a contributor.

Speaking on this milestone, Dr. Madhu Chitkara, President and Co-founder, Chitkara University, said, “Artificial Intelligence is transforming the way we learn, innovate, and solve complex challenges. At Chitkara University, we have always believed in preparing our students for the technologies that will shape the future. Being selected for the AIKosh University Engagement Programme under the IndiaAI Mission is a recognition of our commitment towards creating future-ready professionals equipped with knowledge, skills, and a responsible understanding of AI. This collaboration will empower our students to engage with cutting-edge AI resources and contribute meaningfully to India’s vision of becoming a global AI leader.”

Speaking on the initiative, Shri Md. Y. Safirulla K IAS, Director, IndiaAI Mission, said: “Guided by the vision of our Honourable Prime Minister to democratize AI, we are committed to ensuring its transformative benefits reach every individual across the nation. This commitment rests upon three foundational pillars—People, Planet, and Progress—a philosophy prominently showcased during the IndiaAI Impact Summit in February 2026. As part of our University Engagement Programme, we will work to showcase the multifaceted elements of India’s thriving AI ecosystem across educational institutions nationwide this year.”

The participation of Chitkara University in the AIKosh University Engagement Programme aligns with its continued focus on emerging technologies, interdisciplinary learning, and industry-oriented education. The University has been actively strengthening its AI ecosystem through advanced academic programmes, research initiatives, innovation-driven learning, and collaborations aimed at preparing students for the evolving digital economy.

Through this association, Chitkara University continues to advance its mission of nurturing technology leaders who can leverage artificial intelligence for responsible innovation and contribute towards building a digitally empowered India.

About Chitkara University

Chitkara University is a UGC-recognised and NAAC-accredited private university in North India, with campuses in Punjab and Himachal Pradesh, offering career-oriented undergraduate and postgraduate programs in Engineering, Business, Healthcare, Pharmacy, Design, Architecture, Hospitality and emerging technology fields. For Class 11 and 12 students planning higher education, the University provides industry-aligned programs designed to combine academic excellence with practical exposure.

The curriculum emphasises experiential learning through internships, industry projects, research opportunities and global collaborations, supported by modern infrastructure, advanced laboratories, industry mentorship and skill-based training that strengthens student employability. Backed by 2,000+ campus recruiters and 300+ international academic and industry collaborations, students gain strong placement support, international exposure, academic exchange and collaborative research opportunities.

Consistently ranked among leading institutions by national and global frameworks such as NIRF, QS World University Rankings and Times Higher Education, the University maintains high academic rigour and industry relevance. With strong corporate partnerships and a focus on innovation, entrepreneurship and interdisciplinary learning, it prepares students for emerging career opportunities in India and abroad.

For more information, please visit: www.chitkara.edu.in.

Calling for a fundamental shift in healthcare delivery, Dr. M. Srinivas, Member, NITI Aayog, today urged that nutrition, diet and lifestyle be integrated into mainstream clinical practice and undergraduate medical education.

‘Symposium – Lifestyle & Diet: Nutrition, Wellness and Clinical Practice’ organized by Department of Physiology, AIIMS, New Delhi in association with Food Future Foundation

Addressing the inaugural session of the national symposium “Lifestyle & Diet: Nutrition, Wellness and Clinical Practice”, organised by the Department of Physiology, AIIMS New Delhi, in association with the Food Future Foundation (FFF) under the aegis of the Coalition for Food Systems Transformation in India (CoFTI), Dr. Srinivas welcomed the participation of experts from diverse disciplines, noting that collaborative dialogue is essential to address India’s evolving nutrition challenges. He called for nutrition, diet and healthy lifestyle education to be appropriately integrated into medical curricula, saying it is essential to prepare future healthcare professionals and strengthen preventive healthcare. He also urged stakeholders to work together to strengthen nutrition and lifestyle education and contribute practical recommendations for a more holistic policy approach to improving the nation’s health.

The symposium brought together leading clinicians, nutrition scientists, medical educators, regulators and policymakers, including Dr. Nikhil Tandon, Director, AIIMS New Delhi; Dr. Govind Makharia, Associate Dean (Research), AIIMS New Delhi; and Mr. Pawan Agarwal, Founder and CEO, Food Future Foundation and Former CEO, FSSAI, to discuss how emerging scientific evidence should reshape medical education and clinical practice. A major highlight was the release of the textbook Nutrition, Diet & Lifestyle: Learning and Teaching Diet, Food, Nutrition & Lifestyle in Clinical Practice, edited by Dr. Raj Kumar Yadav, Dr. Alexander Thomas, and Mr. Pawan Agarwal and developed by a team of nutrition and lifestyle experts led by senior nutritionist Parisksha Rao.

In the foreword to the book, Dr. Srinivas writes that “scientific evidence now leaves little doubt that food, nutrition and lifestyle are among the most powerful determinants of health,” yet these subjects receive “far less attention in undergraduate medical education than they deserve.” Describing nutrition as “an essential clinical competency for every doctor,” he said the textbook integrates physiology, nutrition and lifestyle medicine to help future physicians understand how everyday food and lifestyle choices influence health, disease and patient care, and expressed confidence that it would become “a catalyst for strengthening nutrition and lifestyle medicine across medical education in India.”

Dr. Ratna Sharma, Head, Department of Physiology, AIIMS, said advances in nutrition science and lifestyle medicine require a corresponding transformation in medical education. Dr. Raj Kumar Yadav, Professor of Physiology and lead editor of the textbook, said doctors must increasingly combine medical treatment with nutrition and lifestyle counselling as part of routine patient care. Prof Sheffali Gulati and Prof Vandana Jain delivered their talks focusing paediatric age group dietary therapy in epilepsy, autism, obesity, and metabolic dysfunction. Prof Naval K Vikram discussed skeletal muscles and metabolic health. Dr Ritesh Netam presented his research about high fat diet, obesity and neuroinflammation.

A key scientific session examined healthier food reformulation and the role of monosodium glutamate (MSG) in reducing sodium without compromising taste. Dr. Miro Smriga, Chairman, International Glutamate Technical Committee (IGTC), shared international experiences demonstrating how evidence-based reformulation is helping improve public health in several countries. Prof HN Mallick discussed about MSG and Dr Trina Sengupta presented findings from a recent systematic review published in Frontiers in Nutrition, concluding that MSG is safe for the general population, including infants, pregnant women and lactating mothers.

Many renowned faculty, clinicians & scientists were present during the symposium and actively participated including Prof Girija Prasad Rath (AIIMS), Prof Rajesh Khadgawat (AIIMS), Dr SubbaRao MG, (Scientist G, National Institute of Nutrition, ICMR), Ms Anuja Agarwala (Senior Dietitian), Prof Vimal Katiyar (IIT, Guwahati), Prof Jamuna Prakash (University of Mysore), Prof Komal Chauhan, Prof Seema Puri, Prof Eram S Rao (University of Delhi) and Prof Pulkit Mathur (Lady Irwin College).

Mr. Pawan Agarwal, Founder and CEO, Food Future Foundation, said the symposium marks the beginning of a larger national effort to bridge the long-standing gap between nutrition science and clinical medicine.

The symposium concluded with a broad consensus that strengthening nutrition and lifestyle medicine in medical education is essential for building a more preventive, patient-centred and wellness-oriented healthcare system in India.

An invitation extended to Dr. Ragunanthan Narayanaswamy, Founder & Chief Orthopaedic Surgeon, Rathimed Speciality Hospital, to present his indigenous innovation at the prestigious Personalized Arthroplasty Society (PAS) Annual Meeting in Montreal reflects growing global recognition for an Indian breakthrough in personalised knee replacement.
 

Dr. Ragunanthan Narayanaswamy, M.S. (Orth.), DNB, MRCS (Edin), FRCS (Ortho), CAS (UK), Consultant Orthopaedic Surgeon, Arthroscopy, Knee Preservation & Replacement, Sports Injury Specialist
 

A Global Honour Rooted in Indian Innovation

Recognition on the global stage is seldom the result of a single breakthrough. More often, it is the culmination of years of clinical experience, scientific research and an unwavering commitment to solving real-world challenges. That journey has now brought Rathimed Speciality Hospital, Chennai, international recognition for its pioneering work in personalised kinematic knee replacement.

Dr. Ragunanthan Narayanaswamy has been invited as a guest speaker at the prestigious Personalized Arthroplasty Society (PAS) Annual Meeting in Montreal, Canada—one of the few Indian orthopaedic surgeons to receive this distinction. His presentation will showcase an indigenous surgical innovation developed in Chennai that is helping redefine personalised knee replacement for patients with advanced arthritis. The team’s research has also been accepted for presentation at an international arthroplasty conference in China later this year, further reinforcing the global relevance of this work.
 

Addressing an Indian Clinical Challenge

The hospital’s journey into kinematic knee replacement began in 2016 after studying the pioneering work of Dr. Stephen Howell, whose philosophy centred on restoring a patient’s natural knee anatomy instead of relying solely on conventional mechanical alignment.

While the concept proved successful, Indian patients presented a unique challenge. Many seek treatment only after advanced arthritis has resulted in severe deformity and bone loss, making it difficult to accurately recreate the knee’s original anatomy. Recognising this unmet need, Dr. Ragunanthan Narayanaswamy and his team embarked on years of research to develop a solution specifically tailored to Indian patients.
 

A ‘Make in India’ Breakthrough

Years of research led to the design, development and clinical validation of precision surgical instruments that accurately recreate the patient’s original joint surface, enabling highly precise implant positioning in all three dimensions.

Developed through close collaboration between clinicians and engineers, this indigenous innovation restores the knee’s natural kinematics while demonstrating how Indian medical research can solve complex clinical challenges with home-grown technology. More than a surgical advancement, it represents the successful coming together of medicine, engineering and innovation to improve patient care.
 

Transforming Patient Outcomes

Clinical experience with personalised kinematic knee replacement has shown encouraging outcomes. Patients have experienced reduced pain, less blood loss, faster rehabilitation and improved functional mobility when compared with conventional approaches. By restoring each patient’s natural anatomy, the technique aims to deliver a knee that feels and functions more naturally after surgery.
 

“When we introduced kinematic knee replacement in 2016, many questioned the approach because it challenged conventional thinking. But we believed in the philosophy. As we continued, we saw patients recover faster, experience less pain and blood loss, and achieve better functional outcomes. Every innovation we pursue has only one purpose—to help our patients regain mobility and quality of life,” — Dr. Ragunanthan Narayanaswamy, M.S. (Orth.), DNB, MRCS (Edin), FRCS (Ortho), CAS (UK), Consultant Orthopaedic Surgeon. Arthroscopy, Knee Preservation & Replacement, and Sports Injury Specialist.

For Dr. Ragunanthan Narayanaswamy, however, the greatest reward is not international recognition—it is seeing the difference innovation makes to patients. He recalls the experience of a 70-year-old gentleman who recently underwent his second knee replacement surgery.
 

“Just three and a half hours after surgery, he was sitting comfortably, smiling and moving both knees without pain. Moments like these remind us why we continue to innovate. Every refinement ultimately translates into a better experience and faster recovery for our patients.”
 

Recognition Beyond Borders

Today, Rathimed Speciality Hospital is also training orthopaedic surgeons in personalised kinematic knee replacement while making its indigenous instruments available for wider adoption. What began as an effort to address a uniquely Indian clinical challenge has evolved into an innovation that is now receiving international recognition.

As this ‘Make in India’ innovation gains global attention, it stands as an inspiring example of how Indian clinical expertise can contribute meaningfully to the future of orthopaedic surgery worldwide.

To learn more, visit rathimedhospital.com.

Iconic by ONE VISION, led by Founder Abhinav Reddy, has unveiled India’s largest Digital Out-of-Home (DOOH) display at SAS Tower in Hyderabad, setting a new benchmark for premium outdoor advertising in the country. The launch is part of the company’s broader national expansion, which already spans five cities and will extend to Gurugram by the end of 2026, with further expansion into new states planned for 2027. It reflects a growing shift toward technology-enabled, high-impact consumer engagement, as brands look beyond traditional media to connect with audiences in more dynamic and immersive ways.
 

Hyderabad just got India’s first 8K, largest anamorphic DOOH screen, built on Absen A25 LED panels for deep-perspective 3D without glasses. The company eyes Gurugram next
 

DOOH is emerging as one of the fastest-growing segments within the advertising ecosystem, driven by its ability to deliver data-driven, real-time, and visually striking brand experiences at scale. With this launch, Hyderabad joins a select group of global cities investing in next-generation digital infrastructure for advertising and public engagement.
 

Spanning 586.14 square meters of continuous L-shaped display area (roughly the size of eight pickleball courts, or two basketball courts), the installation at SAS iTower in Nanakramguda is India’s largest cinematic digital screen and Hyderabad’s first-ever 8K DOOH display. It is powered by advanced Absen A25 series LED panels and programmed for deep-perspective anamorphic content, creating hyper-realistic 3D visual effects, without the need for 3D glasses, that make objects appear to leap off the flat panels. The display has already become a landmark media wall in Hyderabad’s Financial District, drawing crowds and generating viral attention for its high-definition cinematic content and brand activations.
 

To put its scale in context: the average DOOH screen across India measures roughly 20ft x 10ft, and the largest screen in Hyderabad prior to this installation stood at 80ft x 10ft. The new display at SAS iTower significantly surpasses both benchmarks, positioning Hyderabad among a small set of Indian cities with large-format, 8K-capable cinematic DOOH infrastructure.
 

Screen and Technology Specifications

• Size: 586.14 sq. m of continuous L-shaped display area (~8 pickleball courts / 2 basketball courts)

• Resolution: Hyderabad’s first 8K DOOH display

• Technology: Absen A25 series LED panels

• Visual Effects: Deep-perspective anamorphic content enabling realistic 3D depth without glasses
  ​

“Outdoor advertising in India is at an inflection point. Brands don’t just want visibility anymore, they want screens that make people stop, look up, and remember what they saw. That’s the space Iconic by ONE VISION was built for,” said Abhinav Reddy, Founder, Iconic by ONE VISION. “We set out to build large-format, cinematic-grade DOOH infrastructure across India’s growing cities, and today we’re present in five: Bangalore, Bhopal, Jaipur, Thiruvananthapuram and Bhubaneswar. Hyderabad is our biggest canvas yet, but it’s far from the last. We’re entering Gurugram by the end of this year, with more states to follow in 2027. This is just the start of what we’re building.”
 

Strong Brand Traction from Day One

Since going live, Iconic by ONE VISION’s screens have already attracted major national brands, including Apple’s iPhone 17 launch campaign on the company’s Bhopal screen and Prestige Group’s apartment launch campaign in Bangalore. The Hyderabad installation is off to a strong start of its own: three campaigns already booked within its second week of operations, an early signal of demand for large-format, high-impact DOOH in the city. Across its network, Iconic by ONE VISION works with leading names in real estate, jewellery and hospitality, the categories most drawn to the format’s scale and visibility.
 

With premium ad slots filling up quickly, the company is inviting brands in real estate, jewellery, automotive and financial services to plan campaigns ahead of the festive season, as slots around Dussehra are expected to sell out.
 

A Growing National Footprint

The Hyderabad launch adds to Iconic by ONE VISION’s presence across six cities: Bangalore, Bhopal, Jaipur, Thiruvananthapuram, Bhubaneswar and Hyderabad. Its screen at DB Mall in Bhopal holds a similar distinction locally, as the largest anamorphic display in Madhya Pradesh. In its first year of operations, the company crossed Rs. 1 crore in overall business, a milestone Reddy credits to growing brand appetite for large-format, immersive advertising formats across India’s metro and emerging urban markets.
 

Key highlights of the launch include:

• A landmark for Hyderabad’s advertising ecosystem: the vision behind bringing India’s largest DOOH display to the city and its significance for local brands and businesses.

• A technological first: Hyderabad’s first 8K DOOH display, over 7x the size of the city’s previous largest screen.

• The future of outdoor advertising: how DOOH is transforming static formats into dynamic, data-driven, and immersive brand experiences.

• A premium channel for brand visibility: why digital outdoor media is becoming essential for brands seeking stronger recall and engagement.

• A national growth story: five cities, Rs. 1 crore in first-year business, and expansion into Gurugram and new states on the horizon.
  ​

A glimpse of the installation can be viewed here: Instagram Reel
 

About Iconic by ONE VISION

Founded by Abhinav Reddy in July 2024, Iconic by ONE VISION builds large-format, cinematic-grade digital out-of-home (DOOH) infrastructure, including some of India’s most technically advanced anamorphic 3D screens. The company operates across six cities, Bangalore, Bhopal, Jaipur, Thiruvananthapuram, Bhubaneswar and now Hyderabad, and has run campaigns for national brands including Apple and Prestige Group. In its first year of operations, Iconic by ONE VISION crossed Rs. 1 crore in business, and continues to expand nationally, with Gurugram set to go live by the end of 2026.

VinFast Auto India, a subsidiary of global electric vehicle manufacturer VinFast, has announced the inauguration of its first 3S dealership in Bihar, marking its 60th retail outlet in India. The milestone reflects the rapid pace of VinFast’s nationwide expansion across major metropolitan centres as well as emerging tier 2 and tier 3 markets, reinforcing the company’s long-term commitment to bringing premium electric mobility closer to Indian consumers.

Tapan Ghosh (right), CEO, VinFast India, and Harsh Raj, Dealer Principal, inaugurated VinFast Patliputra, the company’s first 3S dealership in Bihar and 60th in India

The new dealership, established by Patliputra Motors Private Limited under the leadership of Mr. Harsh Raj, is located on NH-30, Bypass Road, Paijawa, a major arterial corridor in Patna city, offering convenient access and strong visibility for customers across the region.

Developed in line with VinFast’s global retail standards, the 11,500 sq. ft. facility brings together vehicle sales, after-sales services, and customer support under one roof. At the heart of the dealership is a modern 3,000 sq. ft. showroom where customers can experience VinFast’s electric vehicle lineup firsthand, supported by dedicated sales and service teams. Designed as a one-stop destination, the facility caters to every stage of the ownership experience, from vehicle discovery and purchase to maintenance and after-sales care.

The inauguration of VinFast’s 60th dealership marks a major milestone in the company’s India journey, coming just one year after the opening of its first showroom in the country and underscoring both the pace of its growth and its long-term commitment to the market. The opening in Patna also brings VinFast to Bihar for the first time, extending its retail presence further into eastern India.

The newest showroom reflects VinFast’s strategy to expand beyond major metropolitan areas and tier 1 cities into tier 2 and tier 3 markets. Patna, a key gateway to Bihar and eastern India, represents this broader push to make VinFast vehicles and services accessible to customers in emerging markets across the country. The company remains on track to establish 75 dealerships across more than 60 cities by the end of 2026.

At the inauguration, Mr. Tapan Ghosh, CEO of VinFast India, said, “We are delighted to mark the milestone of 60 dealerships in India while establishing VinFast’s presence in Bihar for the first time. This marks an important step in our growth journey and opens up new opportunities in a promising market in eastern India. VinFast remains committed to building a strong retail and after-sales network and accelerating the adoption of green mobility across the country.”

Alongside the rapid expansion of its retail and after-sales network, VinFast continues to strengthen its comprehensive EV ecosystem through local manufacturing, charging infrastructure, strategic partnerships, and a circular battery value chain to support India’s transition to sustainable mobility. VinFast’s premium electric SUVs, the VF 6 and VF 7, have earned 5-star Bharat NCAP safety ratings and are backed by comprehensive ownership benefits, including roadside assistance, three years of complimentary maintenance, and warranty coverage of up to 10 years or 200,000 km, depending on the model.

Complementing the lineup is the VF MPV 7, a premium all-electric seven-seater offering an ARAI-certified driving range of 517 km and fast charging from 10% to 70% in approximately 30 minutes. Customers also benefit from the Value Assured Programme, which offers predefined buyback values after a specified ownership period, and complimentary charging across the V-Green network until March 31, 2029. VinFast also supports customers switching from internal combustion engine vehicles through its “Trade Gas for Electric” programme, further lowering the barriers to electric mobility in India./.

About VinFast

VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC, one of Vietnam’s largest conglomerates, is a pure-play electric vehicle (“EV”) manufacturer with the mission of making EVs accessible to everyone. VinFast’s product lineup today includes a wide range of electric SUVs, e-scooters, and e-buses.

VinFast is currently embarking on its next growth phase through rapid expansion of its distribution and dealership network globally and increasing its manufacturing capacities with a focus on key markets across North America, Europe, the Middle East and Asia.

Learn more at: vinfastauto.in

Galgotias University has entered into a strategic industry-academia collaboration with Accenture LearnVantage to launch a portfolio of industry-integrated undergraduate programs designed to equip students with the technology, business and professional skills needed to succeed in the age of AI. The collaboration brings together Galgotias University’s academic foundation and vibrant campus ecosystem with Accenture LearnVantage’s industry-led learning expertise to help bridge the gap between classroom learning and evolving workforce requirements.

Galgotias University has entered into a strategic industry-academia collaboration with Accenture LearnVantage to launch a portfolio of industry-integrated undergraduate programs

As organisations increasingly adopt artificial intelligence, cloud, data and digital technologies, employers are seeking graduates who can combine strong foundational knowledge with practical, industry-relevant capabilities. To address this need, the collaboration will introduce specialised BTech and BBA degrees and establish an Accenture Centre of Advanced Studies on campus to support these industry-integrated programs. The initiative is designed to provide students with greater exposure to emerging technologies, contemporary industry practices and experiential learning opportunities that enhance career readiness.

The program portfolio includes four BTech specialisations – Cloud and AI, Full Stack Development with AI, Data Science, AI and Machine Learning, and Design Engineering – and two BBA specialisations: AI-Integrated General Management and AI-Powered Sales and Marketing. Students will benefit from a structured blend of academic learning, industry-led content, hands-on projects, virtual labs, interactions with industry experts, assessments and certifications alongside the degree from Galgotias University on successful completion of the program. The curriculum is designed to help students connect classroom concepts with real-world applications while developing capabilities aligned to the needs of modern enterprises.

A key differentiator of the collaboration is its focus on developing industry-ready talent through a holistic learning experience. In addition to academic and technical learning, students will have access to career-readiness interventions, including professional skills development, workplace communication, industry mentoring, interview preparation and placement support. This integrated approach is intended to help students build the professional competencies, confidence and adaptability required to transition successfully from university to the workplace.

Dr. Dhruv Galgotia, CEO, Galgotias University, said, “The future belongs to students who can adapt, innovate and apply knowledge in real-world contexts. Our collaboration with Accenture LearnVantage represents an important step in reimagining undergraduate education by integrating academic rigor with industry relevance. Through these future-ready programs, students will gain access to contemporary learning experiences, emerging technologies and professional development opportunities that will help them build successful and meaningful careers.”

Anurag Bansal, Managing Director, Accenture LearnVantage, Asia Oceania, said, “AI is transforming every industry, increasing the demand for graduates who combine domain expertise with AI fluency. Through these newly launched academic programs, we are bringing industry-relevant learning into engineering and management education, helping bridge the gap between classroom learning and the evolving needs of employers. By combining technical, business and professional skills with industry perspectives, we aim to prepare students to apply their learning and create value in the workplace from day one.”

For more information on program structure, eligibility and admissions, visit the program website.

Bengaluru-based BlueRose Technologies Pvt. Ltd. today unveiled “Diamond,” a next-generation, patent-pending Secure Delivery and Custody System engineered to protect the world’s most sensitive physical information and assets in transit. Named for the hardest and most precious of materials, Diamond is built on an uncompromising promise: from the moment physical materials are sealed inside until the instant they are lawfully accessed, no unauthorized person can breach them, and any attempt to interfere is detected instantly and proven beyond doubt.
 

Vineet Jain, CEO, BlueRose Technologies
 

“Every breach in physical custody shares the same root cause—somewhere along the chain, someone gained unauthorized access without immediate detection,” said Vineet Jain, CEO of BlueRose Technologies. “Diamond makes undetected intrusion impossible. It doesn’t just lock high-stakes consignments away; it actively stands guard, enforces multi-factor custody protocols, and reports anomalies in real time. That is the level of assurance secure physical logistics has always required.”

The Core Problem: The Silent Threat in Physical Transport

For governments, legal institutions, financial organizations, and regulatory bodies, transporting confidential paper documents and high-value materials remains a critical vulnerability. Traditional chain-of-custody protocols rely heavily on manual processes, padlocks, paper trails, and basic physical seals – leaving a dangerous blind spot where quiet, undetected access or copying can occur during transit. Diamond replaces these passive security measures with an intelligent, active ecosystem that automatically enforces strict rules of custody.

How Diamond Guarantees Secure Physical Delivery

• Geo-Fenced Locking: Each Diamond unit is programmed with the exact geographic coordinates where it is permitted to unlock. Transported anywhere else, the unit remains immutably sealed, ensuring contents are released exclusively within authorized target locations.

• Time-Locked Custody: Every unit operates on a precise temporal window. Materials cannot be accessed before the scheduled time, eliminating early-access exposure, and automated tracking flags any failure to open on schedule.

• Dual-Control Access Control: Unlocking a Diamond container requires two authorized officials acting in tandem, each utilizing cryptographic credentials linked to their personal registered devices. This multi-factor principle eliminates single-point insider threats.

• Continuous Fleet & Journey Monitoring: From dispatch to final arrival, each unit streams status updates to confirm its location, structural integrity, and route alignment. Every step of the journey is logged for complete end-to-end traceability.

• Tamper-Proof Hardware Architecture: Should an intruder attempt to force, breach, or interfere with a unit, Diamond permanently records the event in its onboard memory and triggers an immediate alert—even if power or communications are disrupted. When the container arrives, stakeholders know with complete legal certainty whether the seal held unbroken.

Powered by Advanced Security Technologies

Diamond brings together an enterprise-grade convergence of hardware, software, satellite positioning, real-time fleet telematics, and tamper-evident sensor systems into a single, field-ready platform.

Built with a multi-layered defense architecture, defeating any single safeguard leaves an intruder facing additional security controls and ensures a permanent digital audit trail. The innovations underlying Diamond rely on patent-pending technology, establishing a new standard for physical information security and verifiable custody.

Universal Applications Across High-Stakes Industries

While designed to safeguard the transport of confidential paper records, Diamond’s architecture is purpose-built for any scenario where chain of custody, exact timing, and absolute trust are non-negotiable:

• Education & Academics: Examination materials, standardized test papers, and confidential university certification evaluations.

• Legal & Financial: Classified court filings, sensitive merger-and-acquisition documentation, and confidential contracts.

• Government & Defence: Classified communications, sensitive policy documents, and secure physical keys/credentials.

• High-Value Assets: Regulated materials, high-worth commodities, and sensitive physical media.
   

Wherever institutions need to answer “Who opened this, where, and when—and can it be proven?” Diamond provides an undeniable answer.
 

Availability

Diamond is available now for enterprise, institutional, and government partners. To arrange a briefing or a live demonstration, contact BlueRose Technologies via the details below.
 

BlueRose Technologies Pvt. Ltd.: Ria Jain | email: ria.jain@bluerose-tech.com | Phone: +91 6364 247273