Whatfix, the AI-native platform for enterprise technology adoption, today released the findings of a study it commissioned with Forrester Consulting. The study found that a mid-sized enterprise of approximately 1,000 employees could lose an estimated $10.9 million annually due to poor digital adoption, underscoring the need for Digital Adoption Platforms (DAPs) to translate enterprise applications and AI investments into measurable outcomes.

The findings are based on a global survey of 335 senior decision-makers (Director level and above) across North America, Europe, APAC, and India, with the majority (97%) reporting annual revenues exceeding $1 billion.

Key Findings Highlight Why Digital Adoption Is Critical to Digital Transformation Success

• $10.9M at risk: A mid-sized organization of 1,000 employees stands to lose an estimated $10.9 million annually due to ineffective digital adoption.

• 728 hours lost per employee: Workers spend hundreds of hours navigating poorly adopted or complex digital environments. 

• AI adoption gap: While 76% of leaders prioritize AI adoption, only 27% view digital adoption as a critical enabler.

• DAP maturity drives outcomes: Proficient organizations significantly outperform emergent peers on key metrics, including improved user experience (53% vs. 28%) and ROI maximization (56% vs. 28%).

As enterprises scale AI, digital adoption maturity becomes critical. Governance, workflow integration, and measurement determine impact. Modern DAPs are emerging as the orchestrator of AI execution, embedding governance, workflow intelligence and real-time contextual guidance directly into enterprise workflows to ensure measurable outcomes at scale.

Find the full insights from the Whatfix-commissioned Forrester Consulting study here. The study also includes a Forrester-defined framework for organizations to evaluate their digital adoption maturity.

“Enterprises are buying and building AI faster than ever, but adoption is not keeping pace,” said Khadim Batti, Co-founder and CEO of Whatfix. “The real challenge is operationalizing intelligence inside real workflows with governance and measurable outcomes. Digital adoption maturity is no longer optional, it has become the difference between AI ambition and AI outcomes.”

“We treat AI as driving intelligence into whatever we do. With frequent changes in content creators, consistency and speed of delivery are critical for us. This is where AI plays a powerful role,” said Satyen Shah, Vice President – IT & Digital Solutions, JSW Steel. “AI is helping us contextualize user queries across Salesforce modules and deliver highly relevant, in-the-flow support. AI without context is of no use, and Whatfix’s roadmap around contextual intelligence and automation is creating real impact for us.”

Whatfix Momentum in 2025
Financial and Market Momentum Reinforce Category Leadership
In 2025, Whatfix continued its strong growth trajectory, registering 31% year-over-year revenue growth alongside a consistent margin expansion. Built on a foundation of robust core SaaS economics and improving operating leverage, the company continues to drive its growth agenda. This momentum was further validated by the 2025 Deloitte Technology Fast 500™, where Whatfix is recognised as the top-ranked DAP for the fifth consecutive year and rising to #279 globally, a 24% jump in ranking, achieving a remarkable 275% growth rate. Whatfix’s evolution toward an agentic product suite and AI-first innovation was also reinforced by the inclusion of its multi-product offerings—Digital Adoption, Product Analytics, and Mirror—in the 2025 Gartner Market Guides for both DAP and Product Analytics.

As the only Digital Adoption Platform recognized as a “Customers’ Choice” vendor in the Gartner Voice of the Customer report for the third consecutive year, Whatfix continues to attract market leaders. New customers continue to drive growth, accounting for 44% of the new business, with a strong expansion and new wins across a portfolio of enterprise logos, including Shell, Mercedes-Benz Group AG, Experian, Compass Group USA, Ceva Logistics, IDEXX Laboratories, Grant Thornton, and Sentry Insurance. This growth was achieved while maintaining a 99.9% CSAT score and a Net Promoter Score (NPS) of 53, reflecting deep product adoption and sustained customer value. Furthermore, Whatfix expanded its partner ecosystem to over 150 global partners, scaling AI-driven digital transformation across diverse industries and geographies.

Whatfix Product Suite: Accelerating AI Powered Digital Transformation
Artificial Intelligence
Screensense advanced as the core AI engine behind Whatfix, strengthening its ability to understand screen structure, workflow context, and user intent in real time.

Agentic Product-Suite 
Whatfix launched a unified suite of AI Agents—Authoring, Guidance, Insights, and specialized domain agents. These were designed as a native intelligence layer embedded across the Whatfix suite, transforming how enterprises create content, guide users, and generate insights across their digital ecosystems.

Early enterprise adopters are already seeing measurable impact, including:

• 30–40% reduction in content creation effort with the Authoring Agent

• 3–4x faster analysis cycles enabled by the Insights Agent

• 4–5x increase in information discovery and search usage through the Guidance Agent

More than 30% of new enterprise buyers in the second half of 2025 adopted AI Agents as part of their Whatfix rollout, signaling a clear shift toward AI-first digital adoption strategies.

Seek for Salesforce was also introduced in 2025 as the world’s first AI Agent to independently navigate workflows and complete Salesforce Trailhead Admin Challenges. This milestone marked a shift from AI that guides users to AI that executes tasks within enterprise systems—reinforcing Whatfix’s vision of governed, autonomous execution at scale.

Launched a Faster Way to Create Flows with Quick Capture Mode in DAP
Authors could now record all steps in one go, and Whatfix automatically generates the flow based on application context and user intent. Using the Authoring Agent, they can refine step titles and descriptions with AI prompts to match user needs. This reduces the number of clicks required to build guidance by 3X and cuts content creation time by up to 50%, significantly accelerating in-app guidance creation at scale.

Mirror Expands into a New Market with AI Roleplay
Mirror emerged as a major growth engine in 2025, with ARR tripling year-over-year following the launch of AI Roleplay. Mirror is now the world’s first GenAI-powered simulation and roleplay training solution that combines system simulation and AI-driven roleplay in a unified environment.

AI Roleplay addresses a critical enterprise gap of moving beyond system training to real-world readiness. By enabling teams to practice conversations, edge cases, and decision-making scenarios, organizations are reducing time-to-proficiency and improving customer experience outcomes at scale.

Product Analytics Advances from Insights to Action
Product Analytics evolved into a true Insights-to-Action platform, directly connecting behavioral data with in-app execution through the Digital Adoption Platform.

Key advancements included:

• Ask Whatfix AI maturing into an AI Analyst capable of contextual reasoning and automated action

• Real-Time Cohorts enabling instant user segmentation

• Session Replay for qualitative behavioral analysis

• Autocapture eliminating manual tagging and accelerating time-to-insight

Together, these capabilities enable enterprises to identify friction as it occurs and immediately trigger contextual flows or guidance.

2026 and beyond: 
Whatfix continues to advance the future of digital transformation by embedding AI into execution at scale. Through Whatfix University, the company has certified 6,500+ professionals, strengthening a growing global DAP community.

In early 2026, Whatfix strengthened its leadership team with the appointment of Amit Sureka as Chief Financial Officer, alongside the return of Patrick Ashamalla as Head of Product Research & Design and the addition of Vasupradha S as Head of Analyst Relations & Market Intelligence, as it scales its AI-native platform globally.

The company continues to receive recognition for its growth, AI innovation, product leadership, and customer centricity including the 2025 AI Breakthrough Award for Product Analytics, InfoWorld’s Technology of the Year Award for Mirror, 2026 Artificial Intelligence Excellence Awards finalist, G2 best software awards and ranking as a #1 DAP leader on the G2 Grid, Gold Stevie for Customer Service Department of the Year.

As enterprises scale AI, Whatfix will continue expanding its autonomous execution capabilities, positioning its platform as the orchestration layer for AI-driven digital transformation at scale. To support this next phase of AI led growth, the company will pursue disciplined expansion through sustained organic innovation and selective strategic acquisitions, further strengthening its platform capabilities and global enterprise footprint.

About Whatfix
Whatfix is an AI platform advancing  the “userization” of enterprise applications—empowering companies to maximize the ROI of their digital investments. Powered by a proprietary AI engine ScreenSense, Whatfix continuously interprets application workflow context and user intent to boost user productivity, ensure process compliance, and elevate user experience across applications and AI tools. The product portfolio includes a Digital Adoption Platform (DAP), Mirror for hands-on system simulation and AI Roleplay training, and Product and AI agent Analytics for no-code actionable insights. With seven offices across the US, India, UK, Germany, Singapore, and Australia, Whatfix supports 700+ enterprises, including 80+ Fortune 500s like Shell, Schneider Electric, and UPS Supply Chain Solutions. Backed by investors such as Warburg Pincus, Softbank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments, software clicks with Whatfix.

For more information, visit the Whatfix website.

Chandigarh University (CU) hosted Urban Symphony 2026, a two-day academic and professional conclave featuring “Global Summit: Future Ready India @2047” and the “Round Table Conference” bringing together eminent architects, urban planners, experts, policymakers, researchers, academicians and industry leaders to explore innovative strategies, interdisciplinary research, and progressive policy frameworks for building resilient, sustainable, and future-ready urban environments.

Chandigarh University Higher Management along with delegates from India and abroad inaugurating Urban Symphony 2026’ Showcasing Innovative Strategies for Future-Ready India @2047

Urban Symphony 2026, which kicked off with the inauguration of ‘Global Summit: Future Ready India @2047”, was graced by dignitaries including Chief Guest Dr Namrita Kalsi, Chief Architect, HMRTC (Delhi), Dr Karan Avtar Singh, former Chief Secretary, Punjab, Guest Of Honour Dr Shikha Jain Director DRONAH (Development and Research Organization for Nature, Arts, and Heritage), Vertica Dvivedi,  Entrepreneur & Founder, The Wade Asia, Prof (Dr) Dorota Kamrowska Zaluska, Department of Urban Design and Regional Planning, Gdansk University of Technology (Poland), Prof (Dr) Eliana Cangelli, Sapienza University of Rome (Italy) , Manmohan Khanna, Chairman- IIID & IIA Chandigarh, Prof (Dr) Valerio Font- Sapienza University of Rome, Prof (Dr) Michele Conteduca, Sapienza University of Rome, SD Sharma, Principal Architect in SD Sharma & Associates, Chandigarh University Vice Chancellor Raviraja N Seetharam, Pro Vice Chancellor VR Raghuveer and Dr Prabhjot Kaur, Director, IEE Lifts Pvt. Ltd.

Chandigarh University Vice Chancellor Raviraja N Seetharam said, “On inaugural day of the ‘Urban Symphony 2026’, the ‘Global Summit: Future Ready India @2047’ brought together global experts to deliberate on resilient urban systems, sustainable infrastructure, heritage-sensitive development and future-oriented planning frameworks. The ‘Round Table Conference’, a Think Tank initiative for managing  Peri urban growth and challenges bridged academia and professional practice, encouraged thematic deliberations, facilitated policy-practice dialogue and generated action-oriented outcomes on  deliberate on the future of cities,”.

“Under the studio-based research project conducted by students of the University Institute of Architecture at Chandigarh University, a discussion was held on the changing spatial dynamics along the NH-05 and Bharatmala Road (NH205A) corridor during the ‘Round Table Conference’. This round-table concluded with a resolution that a full impact assessment should be part and parcel of any development program to achieve sustainable, inclusive and coordinated urban development. The outcomes of discussions during the ‘Urban Symphony 2026’ would contribute to ongoing policy discussion and inform future planning frameworks for peri-urban development in India,” he added.

During  Urban Symphony 2026, a MoU was signed by Chandigarh University with the Network of People of Construction  (NPC) to bridge the industry academia gap by facilitating industry exposure, internship opportunities, skill development opportunities , mentorship opportunity  in form of expert lectures and workshops for CU students.

Earlier in her keynote address, Namrita Kalsi, Chief Architect, Haryana Mass Rapid Transport Corporation Ltd (Gurugram Metro Rail Limited) gave a detailed presentation on the challenges faced by urban planners during projects like Metro Rail. “Metro is no longer a single infrastructure project. It actually becomes a city development project when you are working on the road.  The successful implementation of projects on the roads of the city requires coordination and cooperation with the different city authorities which is an extremely difficult task. So, if you are working on the road, there is a number of utilities like gas pipeline, sewerage line, water line ad most importantly the data cables passing through the road. You have to literally find out who is the owner of each utility, then settle it, make a provision for moving it which is again a very difficult task because they also have the statutory norms which have to be followed. It is outstanding to contribute to improving urban infrastructure for people.”

Dr Karan Avtar Singh, former Chief Secretary, Punjab said, “Since big projects in an area transform the economy in an area but such projects will become viable for the government if a taxation scheme is introduced who come to such an area after five to ten years later. Such people should pay a betterment charge. So this is common in many living systems across the globe. It’s called a betterment levy or a betterment charge where a highway or new expressway is built. Everybody along this expressway, especially at the exit points, make huge profits and that land which was Rs 10 lakhs per acre become Rs 10 crore per acre in the 10 years. Those people should pay something to the government and the government should then re-compensate the expenditure incurred in first two years of such a project with interest rate.”

Dr Eliana Cangelli, Professor of Architectural Technology and Environmental Design at Sapienza University of Rome, said, “Cities need to create more inclusive, accessible and resilient urban environment by responding to major challenges of our time like climate change, social and spatial inequalities, housing fragilities. For this reason, urban design cannot be limited to government. In this scenario, the role of architects becomes fundamental. We are called not only to design places, but also to interpret complexity, mediate between different scale and actors, and contribute to forms of transformation that are about spatial but also social. An architect must not act as only a designers of the built environment but also as critical thinkers and agents of change of the cities.”

Prof (Dr) Dorota Kamrowska Zaluska, Department of Urban Design and Regional Planning, Gdansk University of Technology (Poland) said, “AI-based tools are presenting new opportunities for architects by making available large volumes of data for shaping contemporary urban environment. The paradigm thing which we want to achieve is sustainability, resilience, equity. So this is only the tool which can help us to achieve. AI based tools can enable us to respond to the current challenges such as climate change and adaptation and natural disasters. So we can analyse the data really to see what is happening the whole year.”

Dr Shikha Jain Director DRONAH (Development and Research Organization for Nature, Arts, and Heritage) said, “Cities like Jaipur which was designed in the 18th century and Chandigarh which was designed in the in the 1960s as population in these cities has  increased in many times than they were planned for. And one of the most challenging aspect of this is that because of increasing urbanization, we are actually eating up the natural resources which were part of the planning in these historic cities. There is a huge potential of looking at our historic cities, integrating the planning back with the natural resources, some of them are which are being misused because of increasing urbanization, learning from our past and making these cities more sustainable.”

Chandigarh University

Chandigarh University is a NAAC A+ Grade University and QS World Ranked University. This autonomous educational institution is approved by UGC and is located near Chandigarh in the state of Punjab. It is the youngest university in India and the only private university in Punjab to be honoured with A+ Grade by NAAC (National Assessment and Accreditation Council). CU offers more than 109 UG and PG programs in the field of engineering, management, pharmacy, law, architecture, journalism, animation, hotel management, commerce, and others. It has been awarded as The University with Best Placements by WCRC.

Website address: www.cuchd.in.

Rajhans Cinemas, one of India’s premier and fastest-growing cinema chains, today announced the strategic expansion of its National Capital Region (NCR) footprint with the unveiling of a new luxury multiplex at Ocus Medley, Sector 99, Gurugram. This launch marks a significant milestone in the brand’s mission to redefine the cinematic landscape through a fusion of cutting-edge technology and bespoke hospitality.

Rajhans Cinemas Multiplex at Ocus Medley, Sector 99, Gurugram

Designed as a contemporary lifestyle destination, the new property is engineered to cater to a discerning audience. The multiplex integrates high-performance cinematic tools with ergonomic luxury to deliver a “Best-in-Class” viewing experience.

Key Highlights of the Ocus Medley Multiplex:

Next-Gen Visuals & Audio: Equipped with High-Definition Digital Projection for unmatched clarity and Dolby Atmos® for a 360-degree immersive soundstage.

Enhanced Comfort: Features a curated mix of plush recliners and ergonomically designed loungers, ensuring superior comfort for long-format storytelling.

Gourmet Integration: The in-house ‘Flavour Fuel’ outlet offers a sophisticated menu of freshly prepared artisanal snacks and beverages.

Architectural Excellence: Modern, minimalist interiors designed to optimize viewing angles across all spacious auditoriums.

Commenting on the launch, Mr. Jayesh Desai, Chairman, Rajhans Group, stated: “At Rajhans Cinemas, our vision is to transcend traditional movie-watching by creating spaces where technology, comfort, and hospitality converge. The launch of our three-screen multiplex in Gurugram, closely following our successful entry into Noida, reflects our commitment to bringing world-class entertainment infrastructure to the NCR. We aim to make every visit a memorable experience for our patrons.”

This expansion further solidifies Rajhans Cinemas’ position as a dominant player in the Indian exhibition sector. Backed by a strong legacy, including the distinction of operating India’s largest 14-screen multiplex, the brand continues to strategically expand its footprint across the country.

About Rajhans Cinemas
Rajhans Cinemas is a leading name in India’s film exhibition industry, currently operating a robust network of 160+ screens across 37 properties. Renowned for its IMAX® experiences, premium 3D and 2K projection capabilities, and Dolby Atmos® sound systems, the brand is on a high-growth trajectory. Rajhans Cinemas is set to further enhance its national reach with 65 additional screens across 15 locations currently in the pipeline for 2026.

The deals at the upper end are beginning to feel routine. In certain pockets of Gurugram, experts speak of Rs. 8-10 crore conversations with the same casual manner that Rs. 2 crore units commanded not very long ago. It is not that the mid-market has disappeared; it is that it has stopped setting the tone. Pricing power has quietly migrated upward.

Luxury housing drives the bulk of residential sales across India’s top cities as the market’s center of gravity shifts toward premium living

According to JLL India, homes priced above Rs. 1 crore accounted for nearly 63% of total residential sales in 2025, up from about 53% the year before. Total residential sales value has edged past Rs. 6 lakh crore.

It is amplified by what Knight Frank India attributes to the steady expansion of India’s high-net-worth population. IPO activity alone, over $19 billion raised across more than 100 companies in 2025, has created a fresh layer of liquidity that is not particularly price-sensitive in residential decisions.

Arjun Gehlot, Director, Ambience Group, says, “Luxury housing is increasingly driving residential sales across India’s top cities, led by a clear shift in buyer priorities. At the top end, brand credibility has become non-negotiable. Buyers are aligning with developers who can deliver consistently, while also evaluating financial strength, execution track record, and long-term design quality. This segment is witnessing a more informed, investment-led approach, which is influencing how developers plan, partner, and position their offerings.”

“From an investment standpoint, luxury housing is offering more predictable value retention. That is attracting a different class of investor, one that is less speculative and more strategic. Infrastructure has helped. As a result, the early movers, mostly investors, have been followed by the end-users. However, for all the talk of premiumisation, the market still depends on the mid-income buyer. And yet, capital, both financial and managerial, continues to flow disproportionately into the upper tiers. It is where margins are cleaner, inventory cycles shorter, and brand positioning sharper,” said Mohit Gawri, VP, Rise Infraventures Limited.

“There is a subtle shift even in the luxury segment. The earlier luxury buyer, status-conscious, location-fixated, has been replaced by someone far more evaluative. The conversation has moved from pin codes to product, reflecting a deeper change in buyer priorities. It is less about owning a home and more about owning a certain quality of living. That is where developers are now competing,” said Ashok Singh Jaunapuria, MD & CEO, SS Group.

In Mumbai, the gravitational pull of established luxury micro-markets remains intact, but pricing has reached a point where the demand is incremental and selective. In contrast, Gurugram has been growing. JLL’s estimates suggest that Rs. 10 crore-plus home sales in the city crossed Rs. 24,000 crore in 2025, putting it ahead of Mumbai in that bracket. Bangalore and Hyderabad are also witnessing significant growth.

“The premiumisation we are seeing is not restricted to metros anymore. In markets like Mohali, there is a growing segment of buyers willing to invest in better-designed, higher-value homes, provided the ecosystem, schools, healthcare, and connectivity keep pace. What is also becoming evident is that these buyers are not benchmarking locally anymore; they are comparing product quality, amenities, and planning standards with developments in larger cities, which is gradually raising the bar for developers operating in Tier 2 markets,” said Udit Jain, Director, One Group who brings extensive experience in operating across both Tier 1 and Tier 2 real estate markets.

Karan Malik, Regional Director, Realistic Realtors, says, “There is also a behavioural layer here that rarely makes it into reports. In the last few years, the definition of “adequate space” has been permanently altered. A 3BHK is no longer a default upgrade; it is often a compromise. Projects all over the country are reporting stronger traction for larger configurations. The expectation levels have risen, and buyers are comparing products across cities, not just within them.”

Somewhere in all this, the market has become quieter, even as it has grown larger. The market, for now, seems comfortable letting this imbalance persist. Demand is concentrating at the top even as the base remains broader but less decisive. Whether this is a phase or a longer reordering is still unclear. But for the moment, the centre of gravity has shifted, and it does not appear in a hurry to move back.

EasyShiksha, a leading digital learning and career development platform, today announced the expansion of its AI-focused online courses including CHATGPT, aimed at equipping students and professionals with future-ready skills.

AI-Focused Online Courses by EasyShiksha

As artificial intelligence continues to transform industries, EasyShiksha is addressing the growing demand for AI literacy by offering practical, industry-aligned courses that empower learners to leverage AI tools effectively rather than fear automation.

“Artificial Intelligence is not here to replace humans—it is here to amplify human potential,” said Deepti Barman, Head of Partnerships at EasyShiksha. “Our courses are designed to help learners become the ones who understand, train, and use AI to improve outcomes across industries.”
 

Preparing Students for the AI-First Workforce
EasyShiksha’s AI programs are structured to provide hands-on learning experiences, enabling students to:

• Work with AI tools across industries

• Automate repetitive tasks and improve efficiency

• Analyze data and generate insights

• Build real-world projects and portfolios

Bridging the Gap Between Education and Employability
By integrating practical AI learning into its platform, EasyShiksha ensures that students gain job-ready skills aligned with industry demands – Accessible, Flexible, and Future-Ready Learning

• 100% online and self-paced

• Industry-recognized certifications

• Designed for students and professionals

About EasyShiksha
EasyShiksha is a comprehensive online education platform offering courses, internships, certifications, and career-focused programs for students and professionals. Focused on accessibility, affordability, and industry relevance, EasyShiksha aims to transform learning into measurable career outcomes through technology-driven solutions.

Website: easyshiksha.com
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