Hoopr Smash, India’s leading music licensing platform, today announced its partnership with SVF Music, Bengal’s most influential and celebrated music labels. Through this collaboration, brands, agencies, and influencers can now exclusively license SVF Music’s extensive catalogue for use across branded social content, digital campaigns, and commercial video creation.

SVF Music partners with Hoopr Smash to bring its iconic Bengali music catalogue to brands and creators for licensed commercial use

Home to the biggest Bengali chartbusters, iconic film soundtracks, and contemporary hits, SVF Music has shaped the sound of Bengali music for decades. The catalogue features timeless tracks such as Bojhena Shey Bojhena, Mon Majhi Re, Tomake Chai, Parbona Ami Chartey Tokey, and Tumi Jake Bhalobasho, alongside music from celebrated artists including Arijit Singh, Shreya Ghoshal, Anupam Roy, Rupankar Bagchi, Iman Chakraborty, Jeet Ganguly, and Anindya Chatterjee, making it one of the richest Bengali catalogues available for commercial licensing.

India’s advertising industry is projected to cross Rs 50,000 crore in annual spending, with video-first campaigns becoming the preferred format for brands across every category. As brands and creators increasingly rely on trending music to create culturally relevant content, the need for licensed music has never been greater. This urgency has become even more apparent as music labels have started taking stricter action against the unauthorised commercial use of their catalogues, including issuing legal notices to brands using music without the necessary licences. Today, over 70,000 brands and 2.5 lakh+ influencers spanning FMCG, D2C, retail, fashion, beauty, healthcare, consumer technology, food & beverage, travel, hospitality, and entertainment are creating digital content at scale in Bengal, driving greater demand for licensed music that can be used confidently in commercial campaigns .

Against this backdrop, Hoopr Smash has emerged as India’s leading music licensing platform through AI powered technology for brands and creators, enabling commercial music licensing for over 130 brands, including Pilgrim, Hopscotch, Marico, ITC, Myntra, Rajasthan Royals, and many others. The platform enables users to discover, license, and legally use music for commercial content within minutes, eliminating lengthy negotiations and complex rights clearances. With chart-topping Hindi music from Universal Music Group including popular tracks by artists like Anuv Jain, Talwiinder and more and now the strongest collection of Bengali music through SVF Music, Hoopr Smash is building India’s most comprehensive destination for commercially licensed music across regions.

Mahendra Soni, Co-Founder, SVF Entertainment said, “Over the last 30 years, SVF Music has built Bengal’s most iconic music catalogues, home to many of the region’s biggest songs and artists. Through our partnership with Hoopr Smash, brands can now legally access and use this music for their campaigns, creating new opportunities for our catalogue while ensuring that the creators behind these songs are fairly recognized and compensated. We believe this is an important step towards building a more transparent and sustainable music licensing ecosystem.”

Gaurav Dagaonkar, Co-founder & CEO, Hoopr, added, “As more brands look to expand into regional markets, authentic local music has become essential to building cultural relevance. Bengal has a rich musical legacy, and SVF Music has been instrumental in shaping it. By bringing their iconic catalogue to Hoopr Smash, we’re giving brands and creators easy access to the best of Bengal through a single licensing platform, while ensuring artists and rights holders benefit from every commercial use.”

The addition of SVF Music further strengthens Hoopr Smash’s growing catalogue of commercially licensable music, spanning Bollywood, regional cinema, independent artists, devotional music, and contemporary hits from some of India’s leading music labels.

The SVF Music catalogue is now live exclusively on Hoopr Smash, giving brands, agencies, and creators a faster, simpler, and fully compliant way to license and use some of Bengal’s most iconic music in their commercial campaigns.

Manipal University Jaipur (MUJ) has welcomed Lt. Gen. (Dr.) M. D. Venkatesh as the new Chairperson of the University. He has officially taken charge from the outgoing Chairperson, Mr. S. Vaitheeswaran, marking the beginning of a new chapter in the University’s continued pursuit of academic excellence, innovation, and global engagement.

Lt. Gen. (Dr) M D Venkatesh, Chairperson, Manipal University Jaipur

A distinguished academic leader, accomplished researcher, and visionary administrator, Lt. Gen. (Dr.) M. D. Venkatesh brings with him more than four decades of exceptional experience spanning higher education, healthcare, military medicine, research, and institutional governance.

During his illustrious career, he has served as the Vice Chancellor of the Manipal Academy of Higher Education (MAHE) and Sikkim Manipal University. He is currently serving as Advisor to the Manipal Education and Medical Group, where he continues to contribute to strengthening academic quality, institutional growth, and strategic initiatives across the Group’s institutions.

On this transition President Prof. (Dr.) N. N. Sharma along with the entire MUJ community extended a warm welcome to Lt. Gen. (Dr.) M. D. Venkatesh. He expressed confidence that his visionary leadership, rich administrative experience, and unwavering commitment to academic excellence would guide the University towards new milestones in education, research, innovation, and global collaborations.

With Lt. Gen. (Dr.) M. D. Venkatesh assuming the role of Chairperson, Manipal University Jaipur looks forward to an inspiring new era of excellence, innovation, and transformative growth, further reinforcing its position among India’s leading multidisciplinary universities.

About Manipal University Jaipur
Manipal University Jaipur (MUJ) is one of India’s leading multidisciplinary universities, renowned for academic excellence, innovation, research, and industry-oriented education. Established in 2011 as part of the prestigious Manipal Education and Medical Group (MEMG), MUJ has rapidly emerged as a preferred destination for higher education, offering a vibrant learning ecosystem that nurtures knowledge, creativity, leadership, and entrepreneurship.

Accredited with an A+ Grade by NAAC, MUJ offers a wide spectrum of undergraduate, postgraduate, doctoral, and professional programmes across Engineering, Management, Law, Design, Architecture, Commerce, Arts, Science, Humanities, Journalism, and Allied Health Sciences. The University places strong emphasis on experiential learning, interdisciplinary education, research excellence, innovation, and global engagement.

Spread across a modern, fully residential campus in Jaipur, Rajasthan, MUJ provides world-class infrastructure, advanced laboratories, smart classrooms, innovation and incubation centres, sports facilities, libraries, and student activity spaces that foster academic and personal growth. The University maintains strong collaborations with leading national and international universities, research organisations, and industry partners, enabling students to benefit from global exposure, internships, collaborative research, and excellent career opportunities.

With a vibrant student community representing almost every state and union territory of India, along with several international students, MUJ promotes diversity, inclusivity, and cultural exchange. Through its commitment to quality education, impactful research, sustainability, and social responsibility, Manipal University Jaipur continues to empower future-ready professionals and responsible global citizens.

For more details, please visit the official website of Manipal University Jaipur: www.jaipur.manipal.edu.

Sustainability Matters and IndiAgri, supported by the Alliance for Change, Transformation & Innovation (ACTION), will convene the 3rd National Sustainable Agriculture Summit & Awards 2026 on August 7 at the India International Centre, New Delhi. Themed “Krishi Samriddhi 2047: Building a Resilient & Self-Reliant Agriculture Ecosystem,” the summit is structured across two tracks: Track 1 on Dairy, Nutrition, Fisheries & Livestock, and Track 2 on Crops, Inputs, Technology & Rural Value Chains.

Dr. Ramdas Athawale, Union Minister of State for Social Justice & Empowerment, with fellow dignitaries at the 2nd Sustainable Agriculture Summit & Awards 2025

The theme draws on Prime Minister Narendra Modi’s vision for value addition in India’s dairy sector, spotlighted recently through India’s four-medal debut at the Mundial do Queijo do Brasil 2026, and Union Cooperation Minister Amit Shah’s cooperative renaissance, which is adding 75,000 new dairy cooperatives under White Revolution 2.0 and 6,000 new fisheries cooperatives under the Pradhan Mantri Matsya Sampada Yojana.
 

The Summit is the ninth in a series of national and regional dialogues Sustainability Matters and IndiAgri have convened since 2024: two previous national editions in Delhi and six regional consultations across states including Bhopal, Chandigarh, Nagpur, Patna, Baraut and Alwar. Together, these editions have brought together over 1,000 delegates and 120+ speakers, spanning policymakers, scientists, cooperative leaders, industry executives, startups and farmers, and have generated 190+ documented best practices and award-winning initiatives from across India’s agricultural ecosystem. Each edition has fed grassroots insights into formal policy recommendations submitted to central and state governments, positioning the platform as a sustained channel between the field and the policy table rather than a one-off conference.
 

“This platform exists because India’s agricultural story cannot be told from one vantage point alone,” said Dr Navneet Anand, Executive Director, Sustainability Matters. “Krishi Samriddhi 2047 brings dairy, fisheries and livestock into the same conversation as crops, inputs, technology and rural markets, because the transformation we are chasing runs across all of these value chains, not through any one of them in isolation.”
 

The 3rd edition is supported by partners across sectors, including Indian Railway Finance Corporation (a Navratna CPSE), Bihar State Milk Co-operative Federation Limited (COMFED), Odisha Cooperative Milk Producers’ Federation Limited, SIRA Seeds, Hindustan Urvarak & Rasayan Limited (HURL), Small Industries Development Bank of India (SIDBI), and Krishak Bharati Cooperative Limited (KRIBHCO).
 

“Agriculture touches every one of us, whether we grow it, process it, fund it, regulate it, or simply eat it, and that shared stake is exactly why each of us carries a responsibility to be part of this discourse,” said Dr K C Ravi, Director General, Sustainable Agriculture Summit & Awards. “The Summit exists to make that participation possible, bringing policymakers, cooperatives, scientists, industry and farmers to the same table so solutions are shaped collectively rather than in silos,” he added.
 

India’s dairy output has grown 70% in eleven years – from 146 to 239 million tonnes – even as livestock and fisheries expand at nearly 7% and 8-9% a year, among the fastest-growing segments of the rural economy. Track 1 builds on this momentum, examining cooperative-led growth across dairy, nutrition, fisheries and livestock. Track 2 turns to the crops-and-value-chain economy – seeds and sustainable inputs, regenerative farming, and the technology and market infrastructure connecting farms to consumers.
 

The Summit is part of a continuing effort by Sustainability Matters and IndiAgri.in, India’s leading digital platform for agricultural news and analysis, to drive sustained, solution-oriented conversations on the issues shaping Indian agriculture, from climate resilience to rural finance and cooperative governance, bringing diverse stakeholders into direct dialogue rather than parallel monologues.
 

The day includes an inaugural session and track-wise knowledge sessions, culminating in the Sustainable Agriculture Awards 2026, recognising individuals, institutions, cooperatives, companies and government bodies across 44 categories for measurable contributions to India’s agricultural ecosystem.

India’s spiritual wellness landscape is witnessing a quiet transformation. While astrology apps, meditation platforms, and devotional content have made spiritual guidance more accessible than ever, users today are increasingly looking for experiences that feel personal rather than generic. One emerging trend is the growing interest in personalized mantras – recommendations based on an individual’s birth chart instead of universally suggested chants.

How Personalized Mantras Are Shaping the Future of Digital Spiritual Wellness in India

Traditionally, Vedic astrology has emphasized that spiritual remedies should be tailored to a person’s unique horoscope. Factors such as planetary placements, ongoing Mahadasha or Antardasha, and specific life challenges often influence the remedies suggested by experienced astrologers. Yet, in the digital world, many users still rely on the same commonly recommended mantras without understanding whether they are the most suitable for their individual circumstances.

This changing mindset is encouraging astrology platforms to rethink how spiritual guidance is delivered in the digital age.

The Shift Towards Personalized Spiritual Guidance
For years, online astrology has largely focused on daily horoscopes, compatibility reports, and Kundli analysis. While these services remain popular, users are increasingly seeking actionable guidance that they can incorporate into their everyday lives.

Mantra chanting has always been one of the most widely recommended Vedic remedies for improving focus, emotional well-being, and spiritual discipline. However, astrologers believe that the effectiveness of a mantra often depends on its relevance to an individual’s birth chart rather than its popularity.

As awareness around personalized astrology grows, many users are beginning to ask a different question – not “Which mantra is the most powerful?” but “Which mantra is right for me?”

This shift reflects a broader movement toward personalized spiritual wellness, where remedies are aligned with an individual’s astrological profile instead of following a one-size-fits-all approach.

Technology Meets Traditional Astrology
Modern technology is making it easier for people to access experienced astrologers without geographical barriers. Rather than replacing traditional practices, digital platforms are helping make them more convenient and accessible.

Recognizing this trend, Neo Astro has introduced Personalized Mantra Plans, a new feature that recommends mantras based on a user’s birth chart, planetary positions, and current Dasha.

Instead of offering a single mantra for everyone, the platform enables users to receive recommendations tailored to their individual spiritual journey.

The feature includes three different categories:

• Lifetime Mantra – Recommended for long-term spiritual growth and life path.

• Remedial Mantra – Suggested to address specific life concerns or planetary influences.

• Dasha Mantra – Based on the user’s current planetary period to support different phases of life.

According to the app, these mantra plans are prescribed by experienced astrologers after studying the user’s birth chart, bringing together traditional Vedic principles with the convenience of a digital platform.

Making Spiritual Practice More Meaningful
One of the biggest challenges many people face with mantra chanting is consistency. Users often struggle to decide which mantra to chant, how long to continue, or whether they are following a practice relevant to their personal circumstances.

Personalized recommendations help simplify this process by providing clearer direction. Instead of choosing from hundreds of popular mantras available online, users receive guidance designed specifically for their astrological profile.

This allows spiritual practice to become more structured and purposeful while encouraging users to develop a consistent daily routine.

A Growing Trend in Digital Spiritual Wellness
India’s digital wellness ecosystem has expanded rapidly in recent years, with growing interest in meditation, mindfulness, yoga, and astrology. At the same time, users are increasingly expecting personalized experiences across digital services, from fitness plans and nutrition advice to financial recommendations.

Spiritual wellness is gradually following the same path.
Rather than consuming generic content, users are looking for guidance that reflects their personal goals, life circumstances, and belief systems. Personalized mantras represent one example of how technology can support this evolution without compromising the authenticity of traditional practices.

Looking Ahead
As digital spirituality continues to evolve, personalization is likely to play an increasingly important role in helping users build meaningful and sustainable spiritual habits.

By introducing birth chart-based Personalized Mantra Plans, Neo Astro is responding to this growing demand for individualized guidance. The feature reflects a broader shift within the digital astrology space-from offering information to providing practical, personalized spiritual recommendations that users can integrate into their daily lives.

As more people seek spiritual practices aligned with their own life journey rather than generic solutions, personalized mantras may become an important part of the future of digital spiritual wellness in India.

Kshemavana Naturopathy and Yoga Center, Bengaluru, has been honoured with the prestigious Asia Excellence & Leadership Award 2026 under the category “The Premier Wellness Center in Asia.” The award recognises the institution’s outstanding contribution to holistic healthcare, preventive medicine, and wellness excellence.

Kshemavana Naturopathy and Yoga Center has been honoured as the “Premier Wellness Center in Asia” at the Asia Excellence & Leadership Awards 2026, marking a milestone in holistic wellness

The award was presented at the Asia Excellence & Leadership Awards 2026, organised by Insights Success and powered by the Insights Excellence Awards (IEA) 2026, during a grand ceremony held on July 24, 2026, at the Radisson Blu Hotel, Dwarka, New Delhi.
 

Kshemavana Naturopathy and Yoga Center has been honoured as the “Premier Wellness Center in Asia” at the Asia Excellence & Leadership Awards 2026, marking a milestone in holistic wellness

Renowned actress Bhagyashree Patwardhan presented the award as the Chief Guest in the presence of distinguished leaders from the healthcare, education, business, and corporate sectors.

The Asia Excellence & Leadership Awards recognise organisations and visionary leaders across Asia for their excellence, innovation, leadership, sustainability, and significant contribution to society. The recognition is conferred upon institutions that have set new benchmarks in quality, service, and transformative impact within their respective sectors.

Established under the visionary guidance of Padma Vibhushan Dr. D. Veerendra Heggade, President of SDM Educational Society, Kshemavana has emerged as one of India’s leading naturopathy and yoga-based wellness destinations. Spread across 23 acres of lush greenery on the outskirts of Bengaluru, the centre offers an integrated approach to healthcare through evidence-based naturopathy, yoga therapy, Ayurveda-inspired lifestyle practices, nutrition therapy, hydrotherapy, physiotherapy, acupuncture, and holistic wellness programmes designed to promote preventive healthcare and sustainable well-being.

Over the years, Kshemavana Naturopathy and Yoga Center has earned national recognition for its patient-centric care, personalised treatment protocols, experienced multidisciplinary medical professionals, state-of-the-art infrastructure, and commitment to scientific, drug-free healing. The institution has successfully helped thousands of individuals manage lifestyle disorders, stress-related illnesses, obesity, musculoskeletal conditions, metabolic disorders, and other chronic health concerns through non-pharmacological and integrative healthcare practices. It has also played a significant role in wellness education, corporate health initiatives, public awareness programmes, and research-driven holistic healthcare.

Receiving the recognition as “The Premier Wellness Center in Asia” reflects Kshemavana Naturopathy and Yoga Center’s unwavering commitment to excellence in holistic healthcare, innovation in wellness delivery, and its continuous efforts to position India’s traditional systems of natural healing on the global wellness landscape.

Expressing his gratitude on the occasion, Dr. Narendra K. Shetty, Chief Wellness Officer, Kshemavana Naturopathy and Yoga Center, said, “This recognition is a proud milestone for the entire Kshemavana family. It reflects our unwavering commitment to delivering world-class holistic healthcare rooted in India’s timeless naturopathy and yoga traditions while embracing scientific evidence and global standards. We dedicate this honour to our visionary leader, Padma Vibhushan Dr. D. Veerendra Heggade, whose guidance continues to inspire us to make preventive and lifestyle-based healthcare accessible to society. This award motivates us to further strengthen our mission of creating a healthier and happier world through natural healing.”

The recognition further reinforces Kshemavana Naturopathy and Yoga Center’s vision of promoting integrative, preventive, and sustainable healthcare, while inspiring greater awareness of naturopathy and holistic wellness across Asia and beyond.

About Kshemavana Naturopathy and Yoga Center
Kshemavana Naturopathy and Yoga Center,  the flagship holistic wellness centre of SDM Educational Society, is one of India’s leading destinations for naturopathy, yoga, lifestyle medicine, and integrative wellness. Located near Bengaluru amidst 23 acres of natural greenery, the institution offers comprehensive wellness programmes that combine evidence-based naturopathy, yoga, nutrition, hydrotherapy, physiotherapy, acupuncture, and lifestyle modification therapies. With a strong focus on preventive healthcare, scientific natural healing, and patient-centred care, Kshemavana is committed to empowering individuals to achieve long-term health and well-being through sustainable lifestyle practices.

Ai+ Smartphone, the homegrown smartphone brand from NxtQuantum Shift Technologies, is targeting Rs 7,500 crore in revenue in FY 2026–27, as it accelerates its growth and investments in building technology capabilities in India. The company has already sold more than 2 million smartphones since its launch in July 2025.

NxtQuantum Shift Technologies accelerates investments in R&D and engineering to build a globally competitive Indian technology brand

NxtQuantum Shift Technologies recorded over Rs 965 crore in revenue in its first shortened financial year and crossed Rs 1,650 crore in Q1 FY27. The company is now expanding investments across software, engineering, testing and R&D as part of its larger ambition to build a globally competitive Indian smartphone brand.

Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies, said, “India has already established itself as one of the world’s largest smartphone markets and manufacturing hubs. The next opportunity is to build globally competitive technology brands from India. With Ai+, our focus is on taking global industry learnings and progressively building stronger capabilities across software, R&D, engineering and intellectual property within the country.”

The company has invested approximately Rs 60 crore towards software development, engineering and server infrastructure in India and plans to further strengthen its R&D capabilities, including building a team of over 150 engineers.

Ai+ believes the next phase of India’s electronics growth will be driven not only by manufacturing scale but also by greater domestic ownership of technology, design, software and intellectual property.

Sheth added, “Our ambition goes beyond selling smartphones. We want to build deeper technology capabilities in India and contribute towards creating an ecosystem that can eventually compete at a global level.”

As Ai+ smartphone enters its next phase of growth, it remains committed to advancing indigenous technology, strengthening India’s innovation ecosystem and building a globally competitive smartphone brand from India.

About Ai+ and NxtQuantum Shift Technologies

NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.

Danube Properties is set to hand over 11 projects in one year, marking one of the company’s largest delivery milestones and reinforcing its commitment to delivering projects on time and often before time in Dubai’s thriving real estate market.
 

Rizwan Sajan, Founder and Chairman of Danube Group, announces the handover of 11 Danube Properties projects across Dubai over the next 12 months
 

The upcoming handovers include Elitz 1 & 3 by Danube in Jumeirah Village Circle, Sportz by Danube in Dubai Sports City, Viewz 1 & 2 by Danube in Jumeirah Lakes Towers, Oceanz 1, 2 & 3 by Danube in Dubai Maritime City, Fashionz by Danube in Jumeirah Village Triangle, and Oasiz 1 & 2 by Danube in Dubai Silicon Oasis.
 

Commenting on the milestone, Rizwan Sajan, Founder and Chairman of Danube Group, said, “Over the next 12 months, we are proud to hand over 11 projects, reflecting our commitment to delivering quality developments on time despite the recent regional uncertainty. These handovers represent the trust thousands of families have placed in my company and the incredible city of Dubai.”
 

Despite recent geopolitical developments in the GCC, which doubled the building material costs, Danube Properties remained committed to delivering every project as promised, supported by Danube Building Materials. “We absorbed the increased cost of procuring construction materials because keeping our promise to customers has always come first,” Sajan added. “Delivering on time is part of our DNA, and we look forward to welcoming thousands of new homeowners to the Danube family in the months ahead.”
 

With a strong pipeline of project deliveries, Danube Properties continues to contribute to Dubai’s position as one of the world’s leading real estate investment destinations, supported by visionary leadership, sustained economic growth, world-class infrastructure, and a business-friendly environment.
 

Dubai also offers attractive rental yields compared to many global cities, while eligible property investments provide access to the UAE’s Golden Visa programme, offering long-term residency and enhanced lifestyle opportunities.

About Danube Properties

Danube Properties, a subsidiary of the Danube Group founded in 1993 by Rizwan Sajan, is one of the UAE’s leading private real estate developers. Renowned for pioneering the 1% payment plan, the company develops fully furnished homes with more than 40 lifestyle amenities and has built a strong reputation for quality construction and timely delivery.

Paisabazaar, India’s leading marketplace for financial products, today announced that over 60 million consumers have now checked their free credit score on its platform. Reaching consumers across 850+ cities and towns, the milestone reflects Paisabazaar’s decade-long commitment to improving credit awareness, expanding access to credit, and helping millions become credit fit.

Over 60 million consumers across 850+ cities and towns have now checked their free credit score on Paisabazaar

Since launching its free credit score platform in 2017, Paisabazaar has focused on making credit information simple, accessible and actionable for every Indian. Consumers on the Paisabazaar platform can instantly access their credit scores from all four credit bureaus, free of cost, in multiple Indian languages, making it one of the country’s most comprehensive credit awareness platforms.
 

Over the last decade, Paisabazaar has consistently invested in technology, consumer education and brand initiatives to deepen credit awareness across India. The platform has played a pivotal role in taking credit awareness beyond metropolitan India, helping consumers across smaller cities, towns and underserved segments understand, monitor and improve their credit health.

Santosh Agarwal, CEO, Paisabazaar, said, “Crossing 60 million consumers marks an important milestone in our mission to build a more credit-aware and credit-fit India. Going forward, our focus is on helping every consumer navigate their credit journey with confidence—whether it’s building a credit history, improving credit health, or accessing the right financial products. We will continue to leverage technology and data-driven insights to make credit more transparent, inclusive and empowering for millions of Indians.”

The Paisabazaar platform, over the years, has evolved beyond providing free credit scores. Consumers on the platform receive personalised insights through the Credit Health Report, which highlights the factors impacting their credit profile and recommends actionable steps to improve it. For consumers with damaged credit aiming to rebuild their credit history, Paisabazaar offers a comprehensive Credit Improvement Program, including AI-led insights, expert guidance and personalized advice.

Credit Progression is another key aspect of Paisabazaar’s commitment to expanding access to credit, helping consumers build healthier credit profiles. This includes large yet credit-starved segments like new-to-credit consumers, who are offered builder products such as secured credit cards, helping them build strong credit profiles over time and access formal credit.

Credit healthy consumers, on the other hand, benefit from personalised and pre-approved offers from lenders, supported by Paisabazaar’s proprietary Chance of Approval model, which helps them identify and apply for offers with certainty.

Paisabazaar continues to enhance the platform with technology-led innovations and data-driven insights, making credit management more intuitive and accessible. As India’s digital credit ecosystem matures, the company remains focused on empowering consumers across every stage of their credit journey—from first-time borrowers building their credit history to experienced borrowers seeking the best credit opportunities—while advancing its larger mission of building a more financially aware and credit-fit India.

About Paisabazaar

Paisabazaar, a part of PB Fintech (listed since 2021), is India’s leading marketplace for financial products and a free credit score platform. Over the last 12+ years, Paisabazaar has earned the trust and goodwill of over 58 million consumers from 850 cities and towns across India. Paisabazaar has built wide and deep partnerships across the ecosystem, to offer a broad range of financial products, ranging from loans and cards to investments and savings along with bill payments and mobile recharge. The platform also enables consumers to check their free credit score from all 4 CICs (Credit Bureaus) in India. Paisabazaar is an ISO (27001:2013) and PCI DSS certified organisation, with industry-best controls, to safeguard the best interest of consumers.

Fresh off the widely-acclaimed success of Operation Toofan: The Narco Hunt, his anti-narcotics campaign that mobilised Kerala’s schools against drug abuse, Home and Vigilance Minister Ramesh Chennithala has launched a new front in public life — a people’s movement against corruption called Project Zero.

Vigilance Whistle: Launch of Vigilance Whistle & Vigilance Commandos programme at Loyola School, Thiruvananthapuram

Where Operation Toofan asked citizens to stand up against narcotics, Project Zero — “Vigilance Whistle” — asks them to stand up against graft. Launched jointly by the Vigilance Department and the Vigilance and Anti-Corruption Bureau (VACB), the initiative goes beyond bribery to target every quiet, systemic form of corruption: officials sitting on files, deliberate delays, decisions made to flatter power rather than serve the public. It is designed to convert ordinary citizens from bystanders into stakeholders — empowering them to report corruption directly, with anonymity strictly protected, through the toll-free number 1064 or at www.vigilance.kerala.gov.in.

At the heart of the campaign is Kerala’s youth. Following the Toofan template of equipping school students as “Toofan Warriors,” college students across the state are being enlisted as “Vigilance Commandos” — a young, visible corps trained to raise awareness and sustain civic pressure against corruption in their own communities. The programme also includes vigilance workshops for officers and an updated Vigilance Manual to keep enforcement current.

The launch event, held at Loyola School Auditorium in Thiruvananthapuram, saw Minister Chennithala inaugurate the campaign alongside popular film actor Nivin Pauly, who became the first Vigilance Commando and administered the anti-corruption pledge to students gathered from schools and colleges across the state.

Minister Chennithala said, “Corruption is not only about accepting a bribe. When a citizen’s file is delayed without reason, when an official’s ego must be satisfied before a rightful service is delivered, that too is corruption — and it will not be tolerated. No matter who is involved, even if it is me, people must have the courage to speak up. Project Zero is a people’s movement to bring corruption down to zero, and to build a Kerala where honesty is rewarded, not punished.”

The Minister added that officials found to have taken bribes to clear files — even in cases already closed — will have those files reopened for review, with strict action against anyone found guilty. He also announced that honest, upright officials will be identified and rewarded, and that recruitment into Vigilance will prioritise officers screened for integrity and genuine commitment to public service.

Actor Nivin Pauly, addressing students at the launch, said that a robust system of governance can only be built by a citizenry willing to respond and hold those in power accountable. He noted that a mindset which glorifies shortcuts over honest effort is itself part of the culture of corruption, and that it falls to the next generation—one that asks questions and demands evidence—to help reverse it.

The event was chaired by Kazhakootam MLA V. Muraleedharan, with Governor’s Secretary Dr. K. Vasuki IAS attending as chief guest. VACB Director and DGP Manoj Abraham IPS delivered the keynote address, with senior police officials and Loyola institution heads in attendance. Students from schools and colleges across the state received badges from the Minister, formally inducting them as Vigilance Commandos.

Project Zero follows the interstate momentum built by Operation Toofan and marks Chennithala’s expansion from narcotics enforcement into a broader, youth-anchored campaign for institutional integrity — reinforcing a governance narrative built on transparency, citizen participation, and zero tolerance for corruption at any level.
 

For more information or to join the initiative: vigilance.kerala.gov.in

To report corruption: Toll-free 1064 (informant identity kept strictly confidential)