Ai+ Smartphone has announced attractive pricing across its smartphone and AIoT portfolio for Flipkart’s much-awaited GOAT Sale. Flipkart Plus customers will get early access to the sale starting July 3, while the GOAT Sale opens for all customers from July 4. The biggest-ever offer on the Ai+ Pulse 2, available at a special price of INR 8,999, is among the highlights of this year’s Flipkart GOAT Sale. Consumers can also avail attractive offers across the Nova Series, wearables, audio products and tablets.

Save big on Ai+ Smartphones and AIoT this GOAT Sale only on Flipkart | Early Access from 3rd July | Sale Opens 4th July

The Ai+ Pulse 2 has been developed for consumers looking for a reliable everyday smartphone experience. The smartphone features a 6.745-inch HD+ display with a 120Hz refresh rate, the Unisoc T7250 octa-core processor, a 50MP AI rear camera, an 8MP front camera, a 6000mAh battery with 18W fast charging, and Android 16-based NxtQuantum OS. Available with up to 6GB RAM and 128GB storage, expandable up to 1TB, it also comes with IP64-rated dust and water resistance and a side-mounted fingerprint scanner.

Commenting on the announcement, Madhav Sheth, CEO, Ai+ Smartphone and Founder, NxtQuantum Shift Technologies, said “As our product portfolio continues to expand, our focus is on ensuring that more consumers are able to experience the Ai+ ecosystem across smartphones and connected devices. The Flipkart GOAT Sale allows us to do that through the biggest-ever offer on the Pulse 2, alongside attractive pricing across the Nova Series and our AIoT portfolio. We remain committed to delivering products that combine dependable performance, clean software and meaningful value across every price segment.”

Alongside the Pulse 2, consumers can also avail offers across the Nova Series, including the Nova 2, Nova 2 Neo, Nova 2 Pro and Nova 2 Ultra. Developed to cater to a wide spectrum of consumers, from first-time 5G smartphone users to those seeking a more performance-oriented smartphone experience, the lineup combines dependable hardware with Android 16-based NxtQuantum OS to deliver clean software, reliable performance and long-lasting battery life across different price segments.

The Flipkart GOAT Sale will also feature offers across Ai+ AIoT portfolio, including the NovaWatch Active, NovaWatch Kids 4G, NovaWatch Rotatecam 4G goes on sale for the first time during Flipkart GOAT Sale, Wearbuds, NovaPods Go and the Pulse Tab, giving consumers access to Ai+ connected ecosystem across wearables, audio products and tablets.

During the Flipkart GOAT Sale, the Ai+ Pulse 2 will be available at its biggest-ever price of INR 8,999, while the Nova Series will start at INR 10,999, with the Nova 2, Nova 2 Neo, Nova 2 Pro and Nova 2 Ultra available at INR 10,999, INR 12,999, INR 14,999 and INR 16,999, respectively. The Ai+ Flip will also be available at a special price of INR 29,999.

Across the AIoT portfolio, the NovaWatch Active will be available at INR 1,499, NovaWatch Kids 4G at INR 3,149, NovaWatch Rotatecam 4G at INR 4,499, Wearbuds at INR 4,199, NovaPods Go at INR 699, and the Pulse Tab at INR 12,999, with applicable bank and exchange offers on select products.

About Ai+ Smartphone
Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India’s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.

From redefining smartphones to pioneering AIoT products as part of the company’s Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs — it stands for India’s next era of user-owned, future-ready technology.

About NxtQuantum Shift Technologies
 NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India’s first sovereign operating system, and is committed to building technology that is authored in India and globally competitive.

The next phase of the EV transition will be determined by more than better vehicles. Charging, service, financing and mobility ecosystems are becoming just as important as the cars themselves.

VinFast’s ecosystem strategy offers a glimpse into the next phase of electric mobility

For more than a century, industrial revolutions have rarely been driven by products alone. Detroit did not become the world’s automotive capital simply because a single brand built a better car. Silicon Valley’s success cannot be explained by any single tech company alone, nor did Shenzhen’s transformation from a fishing village into a global electronics manufacturing powerhouse happen because of a single company. In almost every case, leadership emerged because manufacturers were surrounded by networks of suppliers, infrastructure, financing, research institutions and skilled talent that reinforced one another.

The same phenomenon appears to be happening in the electric vehicle industry. Over the past decade, conversation has largely centered on battery technology, driving range and vehicle performance. While those innovations remain essential, they are no longer sufficient to guarantee success in the next growth phase. As EVs move beyond early adopters into the mainstream, consumers are looking for something more, namely the confidence knowing they can charge conveniently, access reliable aftersales support, finance their purchase affordably and continue using their vehicles with minimal disruption for years to come.

“It is not only about selling cars. It is also about building the infrastructure those cars require and addressing customer concerns, from charging and aftersales to resale value and ownership confidence,” said Rishav Kumar Choudhary, Managing Director of JP Emobility India, back in May.

The competitive battleground is shifting
In 2025, the global EV market continues to grow despite slower demand in several mature markets. According to the latest report by the International Energy Agency, more than 20 million electric vehicles were sold worldwide last year, representing a quarter of all new passenger vehicle sales. This represents 20% growth from 2024, marking the fifth consecutive year in which annual electric car sales increased by about 3.5 million.

Yet as electric vehicles become more widespread, the mainstream consumers still have persistent concerns about the technology and worry about the potential lifestyle compromises they may have to make. Industry surveys consistently show that many consumers remain concerned about practical ownership issues such as charging infrastructure, charging time, driving range and long-term reliability.

The change in consumer base is prompting manufacturers to think differently. Pure-play EV brands are already investing across multiple parts of the EV value chain rather than focusing exclusively on manufacturing, expanding into other parts of the ownership experience by producing their own batteries, building proprietary charging networks and developing software capabilities. Meanwhile, traditional automakers have accelerated partnerships with charging operators and software providers as they recognize that customer experience increasingly extends beyond the showroom.

These developments reflect a broader reality that in many ways, the competitive battleground is shifting from the vehicle itself to the ecosystem that supports it, including charging, aftersales service, financing and even mobility services.

Think of it as a version of the so-called “network effect,” Every improvement in one area reduces friction elsewhere. A denser charging network makes consumers less anxious about range. Better service infrastructure increases confidence in long-term ownership.

Attractive financing lowers the barrier to switching from an internal combustion engine vehicle, while large commercial fleets place more EVs on the road and make electric mobility familiar to millions of people who may eventually become private buyers themselves.

That ecosystem thinking is perhaps clearest in Vietnam, where the country’s leading EV maker, VinFast, has taken a broad approach to supporting electric mobility. Backed by the nation’s largest private conglomerate, VinFast has worked with Vingroup- and founder-affiliated companies to gradually build a broader electric mobility ecosystem.

For example, charging infrastructure built by V-Green, the global charging company owned by VinFast’s billionaire founder Pham Nhat Vuong, addresses concerns about convenience. The company is developing a charging network of roughly 150,000 charging ports nationwide, averaging around 3.5 kilometers between charging stations in urban areas and approximately 65 kilometers across 106 national highways and expressways.

Taxi fleets operated by the ride-hailing arm Green SM, also under Vuong, allow consumers to experience EVs, specifically VinFast’s, before purchasing one themselves. Electric buses made by VinFast is being deployed as public transport, helping normalize electric mobility in everyday life, while Vingroup’s investments in other fields, such as robotics through VinRobotics and VinDynamics, strengthen long-term competitiveness by future-proofing production efficiency and technological capabilities. 

While each business has its own commercial objectives, together they address different barriers that have historically slowed EV adoption. And rather than asking customers to adapt to electric mobility, the ecosystem attempts to make electric mobility adapt to customers.

The strategy has contributed to VinFast’s rapid expansion since its inception in 2017. The company delivered nearly 197,000 electric vehicles globally in 2025, more than doubling deliveries from the previous year, while continuing to expand manufacturing capacity and overseas operations, including in India. As of May this year, it had been Vietnam’s best-selling automotive brand for 20 consecutive months.

Lessons for the next phase of EV adoption
The importance of ecosystems may become even more pronounced in emerging markets, where the EV transition is still in its early stages.

In India, four-wheeler EV sales grew by 75% year on year in 2025 to reach 165,000 units, accounting for nearly 4% of total passenger vehicle sales. Although passenger EV penetration remains relatively modest compared with China, parts of Europe, and even Vietnam and Thailand, the market is expanding steadily as government incentives, new product launches and charging investments gather pace. In May, for the first time, EV penetration across India’s automobile market crossed 11%, while the country is expected to welcome 16 new electrified passenger vehicle models over the next nine months, compared with just seven internal combustion vehicles.

Virtually every major automaker in India has announced ambitious electrification plans, yet long-term success is unlikely to depend solely on product specifications. Building consumer confidence will require parallel investments in charging infrastructure, financing, aftersales service, local supply chains and manufacturing.

VinFast’s own expansion into India reflects this broader philosophy. Alongside its manufacturing facility in Tamil Nadu, the company has expanded its dealership network, partnered with financial institutions, developed third-party service partnerships and worked with V-Green to support charging infrastructure. According to company plans, its Indian network is expected to grow to 75 showrooms and more than 230 dedicated service stations, complementing investments in manufacturing and product localization.

Of course, building such a comprehensive ecosystem from the ground up takes time, but the broader direction across the industry is becoming increasingly clear. Manufacturers are no longer competing, nor should they compete, solely on a single aspect. If history offers one lesson, it is that the companies most likely to shape the future are those that build product ecosystems that make the ownership journey effortless.

About VinFast
VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC, one of Vietnam’s largest conglomerates, is a pure-play electric vehicle manufacturer with the mission of making EVs accessible to everyone. VinFast’s product lineup includes a wide range of electric SUVs, e-scooters, and e-buses. The company is rapidly expanding its global distribution network and manufacturing capabilities with facilities in Vietnam, India, and planned operations in the United States.

The company’s Thoothukudi facility in Tamil Nadu represents a USD 500 million investment and will produce 150,000 vehicles annually when fully operational, creating approximately 3,500 direct jobs.

Housr, one of the largest premium co-living operators in the country, today went live with a new zero-deposit renting product powered by CirclePe. This one-of-a-kind product enables residents to move in without paying a security deposit, eliminating one of the biggest upfront barriers to renting and making move-ins simpler, more convenient, and financially accessible.
 

Deepak Anand, Co-founder and CEO, Housr
 

The product addresses one of the biggest pain points in rental housing: the security deposit. Tenants typically lock up months of savings when they move in, creating a significant upfront financial burden. With CirclePe’s financing layer embedded into Housr’s resident management app platform, residents can now skip the large upfront security deposit and instead pay a small monthly amount, making the move-in process more flexible, seamless, and affordable.
 

Commenting on this innovative financing rollout, Deepak Anand, Co-founder and CEO, Housr, said, “Housr has always focused on making premium living more seamless for residents, and this partnership takes that experience a step further. By removing the deposit barrier and enabling seamless tech integration inside our app, we are making move-ins simpler for our customers.”
 

India’s co-living market is set to grow fivefold to Rs. 200 billion by 2030 according to a report by Colliers – yet it’s built on a rental system where a Bengaluru tenant can lock up to Rs. 2 lakh in their security deposit before moving into a single flat, with a similar situation existing across other key metros that are home to India’s largest working professional population. As the market continues to evolve, zero-deposit renting helps remove one of the biggest barriers to moving into a new home, creating a more seamless and financially accessible rental experience for residents.
 

With this rollout, Housr is helping bring zero-deposit renting into the mainstream of premium living, making the rental experience more accessible, convenient, and resident-friendly.

After building one of India’s largest connected consumer ecosystems with more than 4 crore users, Fire-Boltt recently announced its entry into the smartphone category with the launch of boltt, a new Made-in-India smartphone brand that will be available on Flipkart and other channels of distribution. 

boltt x Flipkart

The move marks a significant milestone in Fire-Boltt’s evolution from a wearables leader into a broader consumer technology company. Drawing on years of consumer insights and category expertise, the brand is now bringing its consumer-first approach into smartphones, a category that sits at the center of everyday digital experiences. Manufactured in India and designed for Indian consumers, boltt reflects Fire-Boltt’s commitment to local manufacturing while combining its deep understanding of the market with Flipkart’s extensive reach to bring its smartphone portfolio to consumers across the country. 

The upcoming boltt smartphone portfolio will span both 4G and 5G affordable devices across the Evo and Ace series, built around the principles of reliability, innovation, and accessibility. Designed for the realities of modern India, the portfolio is intended to address the evolving expectations of users through thoughtful design, dependable performance, and features that deliver everyday value. 

Speaking on the announcement, Arnav Kishore, Founder & CEO, boltt, said, “Over the years, millions of consumers have welcomed Fire-Boltt into their daily lives, helping us build one of India’s largest connected consumer ecosystems. boltt is the next chapter in that journey. Smartphones sit at the heart of how people connect, create, learn, and aspire today, and we believe there is a significant opportunity for a homegrown brand that truly understands Indian consumers. With boltt, we are bringing together our consumer insights, technology expertise, and commitment to India to create smartphone experiences that are designed for the country and built for its future.”

 
Commenting on this, Mukund Kedia, Senior Director, Flipkart said, ‘‘Flipkart is deeply committed to make premium smartphone experiences accessible to every consumer across metros and non-metros. With Flipkart’s large distribution scale and reach, coupled with boltt’s portfolio of 4G and 5G devices designed for everyday realities, consumers across the country can now enjoy smartphones that combine durability, performance, and innovation. “

With deep penetration across Tier 2 and Tier 3 markets, a robust logistics network, and a strong track record in driving smartphone adoption, Flipkart will play a pivotal role in supporting boltt’s nationwide rollout. Further details regarding the boltt smartphone portfolio will be announced in the coming weeks. 

About boltt 
boltt is a homegrown smartphone brand from the house of Fire-boltt, built on the trust of over 4 crore users. Created for India’s evolving digital lifestyle, the brand brings together deep consumer insight and a consumer-first approach to design and innovation. boltt is focused on delivering dependable, relevant smartphone experiences tailored for modern India. 

About Fire-Boltt 
Fire-boltt is India’s No. 1 smartwatch brand and one of the country’s leading homegrown consumer technology companies. With a growing ecosystem of connected devices and more than 4 crore users, Fire-boltt is committed to creating innovative technology products that are accessible, relevant, and designed for Indian consumers.

Shapoorji Pallonji Real Estate (SPRE), one of India’s trusted real estate developers, today announced the launch of Vyomora, a thoughtfully planned residential development spread across approximately 25 acres in Hinjawadi, Pune. Marking SPRE’s third residential project in the micro-market, Vyomora underscores the company’s long-term commitment to Pune’s thriving western corridor and reinforces its strategy of developing integrated communities in high-growth urban destinations.

Vyomora at Hinjawadi

Conceived around the philosophy of ‘The Infinite Way of Life,’ Vyomora has been envisioned as a low-density residential community where open spaces, wellness, and everyday convenience come together seamlessly. Phase 1 comprises five residential towers offering 720 thoughtfully designed 2, 3, and 3-BHK duplex residences, with prices starting from INR 84.99 lakhs (all-inclusive).

Strategically located in Hinjawadi, Pune’s leading IT and business hub, Vyomora enjoys proximity to leading corporate campuses, including Infosys, Wipro, TCS, HCL Technologies, Persistent Systems, Accenture, Cognizant, Capgemini, Tech Mahindra, and IBM. The development also benefits from strong existing and upcoming infrastructure, with seamless connectivity through the Mumbai–Pune Highway (NH48), the under-construction Metro Line 3 (Hinjawadi–Civil Court), the proposed Ring Road, the Connecting Link Expressway, and the proposed station on the Mumbai–Pune High-Speed Rail corridor.

Spread across approximately 25 acres, Vyomora will feature a grand clubhouse and an extensive suite of lifestyle amenities spanning wellness and fitness (spa & salon, wellness clinics, swimming pool, yoga studio, and fully equipped gymnasium); recreation and entertainment (mini theater, digital dome, karaoke room, video games room, indoor games suite, and cricket simulator); community spaces (large multipurpose halls, creche, indoor kids’ play area with brain gym, guest rooms and lounge suites, and senior citizen zone); and dedicated work and learning spaces, including a library and co-working space, creating a holistic living environment for residents across generations.

Commenting on the launch, Mr Sriram Mahadevan, CEO, Shapoorji Pallonji Real Estate, and Managing Director, Joyville by Shapoorji Housing, said, “Hinjawadi has emerged as one of India’s most compelling residential destinations, driven by world-class infrastructure, a thriving employment ecosystem, and evolving lifestyle aspirations. Having witnessed the strong response to our earlier projects in this micro-market, we are delighted to introduce Vyomora, our third project in Hinjawadi. More than just a residential development, Vyomora represents our vision of creating future-ready communities that place equal emphasis on thoughtful design, wellness, sustainability, and meaningful human connections. As Pune continues its growth trajectory, we remain committed to delivering developments that enrich everyday living while creating enduring value for our customers.”

Hinjawadi continues to witness robust residential demand, supported by its strong IT ecosystem, expanding social infrastructure, and upcoming connectivity projects such as the Pune Metro and the proposed Ring Road. With excellent access to leading business parks, educational institutions, healthcare facilities, and retail destinations, the location has emerged as one of the city’s most preferred residential micro-markets.

With Vyomora, SPRE further strengthens its presence in Pune while reaffirming its long-term commitment to developing thoughtfully planned communities that combine engineering excellence, quality construction, and customer-centric innovation. The launch builds on the company’s successful presence in Hinjawadi and reflects its continued confidence in the region’s long-term growth potential.

About Shapoorji Pallonji Real Estate (SPRE) 
Shapoorji Pallonji Real Estate is a well-regarded, reputed player in the Indian real estate sector owing to its cutting-edge design innovation, construction quality, and architectural excellence. It constitutes a significant segment of the Shapoorji Pallonji Group, an enormous multi-business conglomerate. The group has more than 160 years of legacy that bridges the earliest celebrated structures of India and the modern marvels. SPRE has made inroads into most Indian cities – Mumbai Metropolitan Region (MMR), Pune, Bengaluru, Gurugram, Howrah and Kolkata – with a variety of developments, from luxury apartments and opulent residences to aspirational homes for mid-income homebuyers, as well as one of the largest mass housing projects in India.

In most business schools, learning happens inside classrooms: students attend lectures, take notes, and prepare for exams. At Stride School of Business, India’s first AI-native business school offering a three-year, on-campus UG Management Program in AI, learning works differently. Students develop business ideas, solve real-world challenges, create content, conduct research, and work on live projects using AI tools such as ChatGPT, Claude, Gemini, and Perplexity, alongside a select group of ambitious peers, every day.

The campus infrastructure is designed to make that possible. Every space is aligned with the way modern businesses operate, because the future of business will not belong to people who only know the theory, but to those who know how to apply it.

The AI Launchpad: Where Learning Turns Into Doing
Where most learning spaces are designed around lectures, the AI Launchpad is designed for action. It is a collaborative workspace where students develop business ideas, solve challenges, work on projects, and turn classroom learning into real-world outcomes, from business breakdowns and market sizing to launching real ventures with AI-powered operations. The curriculum is centred on 25+ live projects, and the Launchpad is the physical space where that work gets done.

Within the AI Launchpad are three dedicated spaces, each designed for a different kind of work: collaboration, persuasion, and creation.

The Collab Zone: Where Ideas Come Together
Great ideas rarely happen alone.

The AI Launchpad

The Collab Zone is a space designed for teamwork. With flexible seating and whiteboard walls, it gives students a place to brainstorm, map out strategies, solve problems, and work on projects together. The curriculum demands: competitive analysis, customer segmentation, AI-powered growth systems, and financial modelling are all team efforts that require a space designed for thinking out loud, not sitting in rows. Instead of working individually on assignments, students collaborate, discuss ideas, and create solutions as teams, much like they would in a modern workplace.

The Pitch Tank: Where Ideas Are Put to the Test
At Stride, students regularly present ideas, justify decisions, and engage in discussions as part of the learning process, not just during assessments.

The Pitch Tank is a boardroom-style space where students pitch startup ideas, debate strategies, present solutions, and participate in business simulations. The curriculum leads directly to moments like these: the Entrepreneurship Challenge, national case competitions, and the final capstone all require students to stand behind their work and defend it under pressure. The Pitch Tank makes that a habit, not a one-time event. It helps them gain confidence, strengthen communication skills, and learn how to make decisions in real business situations.

The Podcast Studio: Where Students Find Their Voice
Today’s business leaders are also creators, communicators, and storytellers.

The Podcast Studio gives students a professional space to record podcasts, host interviews, and create digital content around ideas and topics that matter to them. The curriculum treats content creation as a core business skill: students run real content channels, grow actual audiences, and produce AI-generated marketing content as part of their coursework. The studio is the infrastructure that makes professional-quality output possible from day one. Students also experiment with modern AI-powered audio and video platforms to bring their ideas to life, developing communication skills and growing confidence while learning how to engage audiences in a digital-first world.

The Podcast Studio inside the AI Launchpad

Anmol Jain, Founding Director at Stride School of Business, said, “Every space here is modelled on how high-performing teams already work with AI – a whiteboard wall to think fast, a boardroom to defend your idea, a studio to tell its story. We have seen what happens when teams make that shift. The campus makes sure our students make it in year one, not year five.”

The AI Forum: Where Learning Goes Beyond the Classroom
Some of the best learning happens outside formal lectures.

The AI Forum is an open space where students connect with entrepreneurs, industry leaders, mentors, and changemakers. From guest talks and panel discussions to networking sessions and student showcases, the Forum exposes students to fresh ideas and real-world experience that textbooks alone cannot provide. It is also where the curriculum surfaces publicly: consulting diagnoses, AI audits, growth strategies, and working AI tools all find their audience here, in a space designed for work to be shown, questioned, and sharpened.

Smart Classrooms Designed for Participation
Stride’s smart classrooms are designed for participation, in the tradition of the world’s finest business schools, where knowledge is forged through debate, case analysis, and real-world application. Students discuss ideas and solve business problems while actively contributing to every session, using AI tools to research topics, analyse information, generate insights, and test their thinking in real time, much like the case-method rooms of Harvard, Wharton, or the IIMs, where no student is a passive observer.

The curriculum is AI-first by design. Tools like Claude, Gemini, and Perplexity are not introduced as add-ons but used from the first session, which means the classroom itself has to support that way of working. Whether the task is a P&L analysis of a listed company, a market strategy report, or an AI readiness assessment of a real business, the smart classroom is where concepts meet application — the same rigorous, hands-on standard that defines elite management education globally.

Learning becomes more engaging and practical because students are not just learning concepts — they are applying them with the same technologies that modern businesses use every day, inside an environment built to match the ambition of the work.

Shaping Future-Ready Business Leaders
At Stride School of Business, every space has been designed around one simple belief: students learn best when they actively participate and apply what they learn.

From the AI Launchpad and AI Forum to smart classrooms, the entire campus is designed to help students develop the skills modern businesses are looking for. The infrastructure is not separate from the curriculum; it is what makes the curriculum possible. Along the way, students gain hands-on experience with leading AI and business platforms and earn 10+ industry certifications from Google, HubSpot, Microsoft, and others. Most importantly, they learn how to use technology to solve problems, make decisions, and create value.

Piyush Nangru, Founder of Stride School of Business, said, “We did not want to add an AI module to an old model. Business education is changing, and the campus has to change with it. We designed every space around the work our students will actually do – creating, presenting, and delivering real outcomes – so that by the time they graduate, they have real work to show, not just a transcript.“

About Stride School of Business
Stride School of Business is India’s first AI-native business school, offering a three-year, on-campus UG Management Program in AI and Data Science across its partner campuses in Ghaziabad, Bangalore, and Jaipur. The programme combines business education with hands-on learning, industry certifications, internships, and practical AI applications, equipping students with the skills needed for the future of work. All three partner campuses are AICTE Approved; Jagannath University, Jaipur is additionally UGC-recognised and NAAC Grade A rated. Stride School of Business is an initiative of SET Education Technology Private Limited.

Why should women’s skincare have all the options? With this thought, dermatologist-prescribed skincare brand Fixderma has launched the Men’s Skincare Janta Party (MSJP), a first-of-its-kind satirical campaign featuring content creator Vansh Gandhi. The campaign shines a spotlight on an often-overlooked conversation, the need for dedicated skincare for men. Through humour and cultural relevance, Gen Z women stage a playful protest demanding better skincare habits for men, challenging outdated grooming stereotypes while encouraging healthier skincare routines.

Women’s Wing of the Men’s Skincare Janta Party rallied in support, reinforcing the message that every man deserves a simple, effective skincare routine

With the campaign #SkincareKarLeBhai, the initiative encourages men to move beyond basic grooming and adopt science-backed skincare routines, while highlighting the growing need for products specifically designed for men’s skin.

Building on this conversation, Fixderma has unveiled FOR MEN, a dermatologist-developed skincare range created to address common skin and scalp concerns such as dullness, tanning, pigmentation, uneven skin tone, excess oil production and dandruff. The launch marks the brand’s strategic entry into India’s rapidly evolving men’s skincare segment, where consumers are increasingly seeking effective, ingredient-led solutions over generic grooming products.

Fixderma’s MSJP took its satirical campaign to the streets, sparking conversations around men’s skincare and encouraging men to move beyond soap to a dedicated skincare routine

The FOR MEN portfolio includes a Brightening Face Wash, Brightening Face Moisturizer, Brightening Face Serum, Brightening Face Mask, Brightening Sunscreen SPF 50+ and an Anti-Dandruff Shampoo. Formulated with clinically backed ingredients such as White Tomato Extract, Alpha Arbutin, Niacinamide, Salicylic Acid and Tea Tree Oil, the range is designed to deliver targeted care through simple, everyday routines.

Commenting on the launch, Shaily Mehrotra, CEO and Co-Founder, Fixderma & FCL, said, ” The conversation around men’s personal care has evolved significantly over the years, but skincare continues to be one of the most underserved categories. Today’s consumers are looking for solutions that are simple, effective and backed by dermatological science rather than generic grooming products. With FOR MEN, we are bringing Fixderma’s clinical expertise to a dedicated range that addresses the unique needs of men’s skin and scalp. Through the MSJP campaign, we also want to normalise skincare for men and encourage them to view healthy skin as an essential part of everyday self-care, not an occasional indulgence.”

Anurag Mehrotra, Chairman and Co-Founder, Fixderma, said, “Men’s skincare is no longer a niche category, it is emerging as one of the most significant growth opportunities in the beauty and personal care industry. As consumer awareness continues to evolve, we see a clear shift towards dermatologist-backed, efficacy-driven solutions over conventional grooming products. With FOR MEN, we are expanding our portfolio to serve this evolving demand while staying true to our commitment of making science-led skincare more accessible. The Men’s Skincare Janta Party campaign reflects our belief that meaningful consumer conversations can be sparked through relevant cultural moments, helping normalise skincare as an essential part of every man’s daily routine.”

With this launch, Fixderma aims to strengthen its presence in the men’s skincare segment while continuing its mission of making dermatologist-developed, science-backed skincare more accessible to a new generation of consumers.

The FOR MEN range will be available on Fixderma’s website, leading e-commerce platforms and retail outlets across India.

Campaign Links: 

• www.instagram.com/p/DaLdAlFTQrQ

• www.instagram.com/reels/DaK337iy1E

About Fixderma & FCL
Established in 2010, Fixderma is a leading dermatologist-prescribed skincare company known for its innovative approach to skin health. Founded with a clear vision of “Fixing Your Derm,” the brand bridges the gap between prescription-based treatments and over-the-counter cosmetics. Today, Fixderma is trusted by over 15,000 dermatologists and exports to more than 40 countries, offering solutions for concerns such as acne, aging, dryness, and hyperpigmentation.

FCL (Fixderma Cosmetic Laboratories) is a premium dermatologist-prescribed skincare brand by Fixderma, offering science-backed skincare solutions for various skin concerns. Known for its innovative formulations, clinical efficacy and advanced ingredients, FCL combines dermatological expertise with modern skincare technology to deliver effective, safe and result-oriented products for healthy skin.

Recognising its continued contribution towards strengthening public healthcare and improving access to quality health services, the Health Department, Gurugram, honoured M3M Foundation with an Appreciation Letter on the occasion of National Doctors’ Day at a special programme organised at the Sub Health Centre, Kadarpur.

Shri Tejpal Tanwar, MLA, Gurugram, Dr. Aishwarya Mahajan, Managing Trustee and President, M3M Foundation, Shri Narayan Bhadana, Councillor, Health Dept, and village Sarpanch

The recognition was presented during a programme organised by the Health Department in the presence of Shri Tejpal Tanwar, MLA, Gurugram, as the Chief Guest. The event was Englishattended by Shri Lokveer Singh, Chief Medical Officer (CMO), Gurugram, Shri Narayan Bhadana, Councillor, Gurugram, doctors, healthcare professionals, frontline health workers, community members and representatives of M3M Foundation.

The Health Department acknowledged the Foundation’s continued support in strengthening public healthcare infrastructure and complementing government efforts to improve healthcare delivery at the grassroots. As part of its recent interventions, M3M Foundation renovated the Sub Health Centre, helping create a better-equipped and patient-friendly healthcare facility. The Foundation also distributed nutritional dry ration kits to 90 tuberculosis (TB) patients, supporting their treatment journey and contributing to the collective effort towards a TB-free India.

Further strengthening healthcare services, the Foundation provided essential infrastructure and medical equipment to the health centre, including a freezer, washing machine, almirah, water cooler, haemoglobin analyser, blood pressure monitoring machine, glucometer, height-weight machine and other diagnostic equipment, enabling healthcare professionals to deliver improved patient care.

These interventions have been undertaken through M3M Foundation’s flagship Kartavya Programme, which focuses on preventive healthcare, community well-being and occupational health. As part of the initiative, the Foundation has reached over 2 lakh individuals through healthcare interventions and, during 2025-26 alone, organised 102 health camps, benefiting more than 14,280 people through medical consultations, health screening, medicines and preventive healthcare awareness.

Addressing the gathering, Shri Tejpal Tanwar, MLA, Gurugram, said, “Strong healthcare systems are built through collective responsibility. M3M Foundation’s contribution towards strengthening health infrastructure and supporting community healthcare reflects the positive impact of partnerships between the government and responsible institutions. On National Doctors’ Day, I extend my sincere appreciation to every doctor and healthcare professional for their dedicated service.”

Shri Lokveer Singh, Chief Medical Officer, Gurugram, appreciated the Foundation’s continued collaboration with the Health Department, said, “Quality healthcare becomes more effective when institutions work together. M3M Foundation has consistently supported the Health Department through infrastructure development, preventive healthcare and community outreach. Such collaborations help us strengthen healthcare services and reach more people.”

The Appreciation Letter was received by Dr. Aishwarya Mahajan, Managing Trustee and President, M3M Foundation, on behalf of Dr. Payal Kanodia, Chairperson and Trustee, M3M Foundation. 

Commenting on the recognition, Dr. Payal Kanodia said, “This recognition is a reminder that meaningful healthcare begins with strong partnerships and reaches its true purpose when quality services become accessible to every community. Through Kartavya, we remain committed to strengthening primary healthcare, promoting preventive care and supporting the public health system. As we move towards the vision of Viksit Bharat 2047, healthier communities will be the foundation of a stronger and more resilient nation.”

On National Doctors’ Day, M3M Foundation also paid tribute to doctors, nurses, frontline health workers and medical professionals whose unwavering commitment continues to strengthen India’s healthcare system and improve countless lives.

The recognition further reinforces M3M Foundation’s commitment to working alongside the Health Department to strengthen primary healthcare infrastructure, expand community health initiatives and improve access to affordable, quality healthcare, contributing to the shared vision of a healthier and Viksit Bharat.
 

About M3M Foundation

M3M Foundation is the philanthropic arm of the M3M Group, working across education, health, livelihoods, sports, and environment. With a reach across 22 states and over 1,300 villages, the Foundation has positively impacted more than 5 million lives, driven by a vision of inclusive, sustainable, and transformative nation-building.