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Manipal University Jaipur Hosts Open House with Strong Participation

The Directorate of Admissions at Manipal University Jaipur successfully organized an Open House at the Smt. Vasanti R. Pai Auditorium, drawing a large number of prospective students and their parents.

 

Open House organised by Manipal University Jaipur


The programme commenced with a welcome address by Dr. Madhura Yadav, Dean–Student Welfare, who highlighted the university’s commitment to creating a supportive and inclusive campus environment. This was followed by a leadership address by Dr. Karunakar A. Kotegar, Pro-President, who elaborated on the institution’s academic vision and its focus on holistic student development. The session concluded with a vote of thanks delivered by Dr. Prakash Ramani, Director–Admissions.


The Open House served as an interactive platform for attendees to gain comprehensive insights into the university’s academic offerings, infrastructure, and career prospects. Faculty members and university officials engaged directly with participants, addressing queries related to academics, placements, research opportunities, international collaborations, alumni engagement, and student welfare initiatives.


Departmental representatives also facilitated in-depth discussions and conducted guided campus visits, allowing visitors to experience the university’s academic and residential environment firsthand.


Speaking on the occasion, Dr. Kotegar emphasized the significance of such initiatives in helping students and parents make informed academic choices. “The Open House is an important platform for transparent interaction. We are encouraged by the enthusiastic response and remain committed to guiding students in shaping their academic journey,” he said. He further stressed the importance of holistic development and lifelong learning, urging parents to consider these aspects while planning their children’s future.


The event was well received by attendees, reflecting the university’s dedication to fostering student-centric engagement and maintaining academic excellence. The strong participation underscored the growing interest among students seeking quality higher education opportunities.


For more information, visit the official website of Manipal University Jaipur jaipur.manipal.edu 

'Maine Crack Kar Liya': Bisleri Cracks the Hydration Strategy with Punjab Kings

Bisleri International continues to build on its largest-ever cricket season association with a high-energy, digital-first campaign in collaboration with Punjab Kings. Rooted in cultural relevance, the brand has unveiled a cinematic digital film featuring fan-favourite cricketers Shreyas Iyer, Shashank Singh, and Ben Dwarshuis.

 

Bisleri cracks the hydration strategy with Punjab Kings

 

With Punjab Kings, Bisleri delivers a film that builds like a breakthrough moment in the boardroom. Featuring Shreyas Iyer, Shashank Singh, and Ben Dwarshuis, the narrative begins with Shreyas declaring, “Maine crack kar liya,” instantly sparking a sense of urgency among the players.

 

The tension builds as the players master the #BottleFlip, a challenge requiring steady nerves to land the bottle on its base, before flipping into a clever reveal. The “breakthrough” turns out to be something far simpler: the idea that balanced hydration is the ultimate key to winning. Blending humour with a relatable insight, the film draws a playful link between balance and performance, landing on a simple truth: when hydration is right, everything else tends to follow.

 

Tushar Malhotra, Director of Sales & Marketing, Bisleri International, added, “We are delighted to partner with Punjab Kings to place hydration at the centre of the cultural conversation. Our latest reveal swaps high-decibel shouting for a smart and playful boardroom face-off with Shreyas Iyer, Shashank Singh, and Ben Dwarshuis, proving that the ultimate ‘breakthrough’ is actually just a well-timed sip. By combining this clever narrative with the #BottleFlip, we’re shifting from passive ads to immersive storytelling that is sure to strike a chord with the digital-first cricket audience.”

 

Commenting on the association, Mr Satish Menon, CEO, Punjab Kings, said, “Our partnership with Bisleri goes beyond visibility. It’s about creating engaging experiences for fans. The film captures the spirit of the game in a light-hearted yet impactful way, and we’re excited to see how audiences respond to it.”

 

The campaign is conceptualised and executed by Bisleri’s in-house creative team.

 

Earlier this season, Bisleri announced its largest-ever cricket association, partnering with five leading franchises to strengthen its presence in the sports hydration space. Through a mix of on-ground visibility, digital storytelling, and franchise-led content, the brand continues to reinforce its leadership while connecting with millions of fans across the country.

 

Link to the film: www.instagram.com/reel/DXOa7aEoGLA/?igsh=bm9pOGh1Mmh3a29q

 

About Bisleri International Pvt. Ltd.

With a legacy of over 54 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

 

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and neighboring countries. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri Mineral Water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavors, such as Pop, Rev, Limonata. These Bisleri products are also available on the e-commerce platform – Bisleri @Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

 

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability. 

 

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

Complex Brain Surgery at Kauvery Hospital, Vadapalani Helps Woman Bedridden for 7 Years Recover in 48 Hours

Kauvery Hospital successfully performed a high-risk brain surgery on a 59-year-old woman, removing a massive frontal tumour that occupied nearly half the brain. The patient, who had undergone brain surgery following a haemorrhage seven years ago and had since been bedridden and dependent on tracheostomy support for breathing, showed signs of recovery within 48 hours after the procedure.
 

Kauvery Hospital, Vadapalani
 

When the patient was brought to Kauvery Hospital, Vadapalani she was in critical condition. Investigations revealed a massive frontal brain tumour causing significant compression of surrounding structures. Despite limited margins for error due to her prolonged bedridden state, tracheostomy, and overall frailty, the surgical team, led by Dr. Ranganathan Jothi, performed a bifrontal craniotomy, surgical opening of the front skull to access both frontal lobes, and successfully removed the tumour in full. Post tumour removal, reconstruction of the skull base was carried out using the patient’s own tissue to minimise the risk of complications such as infection or cerebrospinal fluid leak.

 

In his comments, Dr. Ranganathan Jothi, Chief – Brain & Spine Surgeon, Director of Neurosciences, Kauvery Hospital, Vadapalani said, “Operating on a previously operated brain is itself a significant challenge. The procedure was further complicated by scar tissue, distorted anatomy, and the tumour’s proximity to critical brain structures and blood vessels, making it highly complex and demanding exceptional precision. Further complicating matters, the tumour’s size and the patient’s condition, having been bedridden for seven years with a tracheostomy, added further layers of complexity. However, leaving the tumour untreated was not an option. The patient responded well to the intervention, and such early recovery is particularly significant, marking a clear shift from her pre-surgical state and placing her on a positive path to rehabilitation.”

 

Dr Aravindan Selvaraj, Co-founder and Executive Director, Kauvery Group of Hospitals, commented, “This patient went beyond a complex tumour removal – it involved intervening in a patient who had been bedridden for seven years with very limited physiological reserve. Successfully managing a massive brain tumour in a previously operated, tracheostomy-dependent patient underscores the expertise, planning, and teamwork required in such high-risk scenarios. The intervention demonstrates that meaningful recovery is possible even in long-standing neurological disability when timely, precise surgical intervention is combined with coordinated critical care.”

Amir Chand Jagdish Kumar (Exports) Ltd. Reports Stellar Q3 FY26 Results; PAT Soars 94% YoY, Revenue Grows 15%

Amir Chand Jagdish Kumar (Exports) Ltd., one of India’s leading producers and exporters of basmati rice under its flagship brand “Aeroplane,” announced its financial results for the quarter and nine months ended December 31, 2025, delivering strong growth in both revenue and profitability.

 

Amir Chand Jagdish Kumar (Exports) Ltd. Q3 2026 FY 2026 Result highlights

 

Mr. Jagdish Suri, Chairman & Managing Director of Amir Chand Jagdish Kumar (Exports) Ltd. said, We are pleased to report a strong performance for Q3 FY26, marked by consistent growth across key financial metrics. We have also achieved a major milestone with the successful completion of our IPO, which further strengthens our balance sheet and positions us well for future expansion.

 

Mr. Jagdish Suri, Chairman & Managing Director of Amir Chand Jagdish Kumar (Exports) Ltd.

 

Mr. Rahul Suri, Whole-Time Director of Amir Chand Jagdish Kumar (Exports) Ltd. said, Looking ahead, we remain confident in our growth outlook, supported by a stronger capital base, improving margins, and continued investments in brand building and market expansion.

 

Mr. Rahul Suri, Whole-Time Director of Amir Chand Jagdish Kumar (Exports) Ltd.

 

Enhanced marketing initiatives and greater brand visibility are expected to accelerate customer acquisition and drive long-term value creation for stakeholders.

 

About Amir Chand Jagdish Kumar (Exports) Limited

Amir Chand Jagdish Kumar (Exports) Limited is a leading processor and exporter of premium basmati rice and other FMCG products. The Company markets its products under its flagship brand Aeroplane, along with multiple sub-brands catering to diverse consumer preferences across domestic and international markets.

 

With a strong distribution network and a focus on quality and innovation, Amir Chand Jagdish Kumar (Exports) Limited continues to expand its footprint globally and strengthen its position in the rice industry.

For more details: www.aeroplanerice.com.

Glow by Kirtilals Shines Bright with New Showroom Launch in Madurai

Glow by Kirtilals, the contemporary diamond jewellery brand from Kirtilals, proudly announces the grand opening of its 10th showroom at West Masi Street, Madurai. This milestone marks a significant step in the brand’s expansion, bringing stylish and accessible diamond jewellery closer to a new generation of customers.

 

Dr. Anusha, Glow by Kirtilals Madurai Channel Partner inaugurated the new showroom

 

The newly launched showroom features an exquisite range of lightweight natural diamond jewellery, with prices starting from Rs.7,000. Designed for the modern woman, the collection blends effortless style with versatility—perfect for everyday wear, work, celebrations, and everything in between.

 

With designs that reflect individuality and evolving fashion sensibilities, Glow by Kirtilals aims to make diamonds a part of daily self-expression rather than just occasion wear.

 

To celebrate the launch, Glow by Kirtilals is introducing an exclusive inaugural offer: Flat 50% off on making charges, 26% off on diamond value, along with a complimentary silver coin on every purchase.

 

Speaking on the occasion, Mr. Suraj Shantakumar, Director – Business Strategy, Kirtilals, said, “We are excited to introduce Glow by Kirtilals to Madurai—a vibrant city that beautifully blends tradition with modern aspirations. With Glow, we are focused on creating jewellery for the modern woman—pieces that complement her everyday life, her style, and her individuality.”

 

The showroom is located at No. 113, Opp. Khadi Kraft, West Masi Street, Madurai. Customers can visit the store to explore the collection or shop online at www.glowjewels.com

MSI Kicks Off 'Back to School 2026' Season with Exclusive Channel Offers and Student Focused Benefits

  • 1-year extended warranty across select models available via offline channels

  • Flexible EMI options up to 24 months across leading financing partners

  • Special INR 500 discount on MSI backpack for added value

 

MSI, a global leader in gaming, content creation, and business & productivity laptops, today announced its Back-to-School 2026 campaign, bringing a host of exclusive channel-led offers designed to make premium computing more accessible for students, gamers, and young professionals. Running from April 17th to April 28th, 2026, the campaign focuses on delivering enhanced value through extended warranty benefits, flexible financing options, and bundled accessory discounts across offline retail partners including Croma and Vijay Sales.

 

MSI Back to School Offers

 

As part of the campaign, customers purchasing select MSI laptops through offline channels will be eligible for a 1-year free warranty extension, applicable across both gaming and non-gaming models (excluding Titan, Raider, Vector, and Stealth series). This initiative reinforces MSI’s commitment to long-term reliability and customer assurance.

 

  • No-Cost and Low-Cost EMI options via Bajaj Finserv (April 17–28, 2026)

  • Extended EMI plans via PineLabs (up to 24 months) and ShopSe (up to 12 months), valid through April 2026

 

To further enhance value, MSI is also offering an instant INR 500 discount on its premium backpack, bringing the effective price down from INR 1,499 to INR 999—an ideal addition for students and on-the-go users.

 

Commenting on the campaign, Mr. James Sung, NB Sales Director, MSI said, “With our Back-to-School 2026 initiative, we are focused on enabling students and young consumers to access cutting-edge technology with greater affordability and peace of mind. By combining extended warranty support, easy financing options, and practical add-ons, we aim to deliver a well-rounded value proposition across our retail network.”

 

For More on the offers: msi.gm/SC7B2EB0

 

MSI Part No

Model Name

Key Specifications

SRP

MRP

9S7-1824A5-254

Titan 18 HX Dragon Edition Norse Myth A2XWJG-254IN

Intel Core Ultra 9 285HX / RTX 5090 / 48GB*2 / 2TB / 18” UHD+ Mini LED

INR 629,990

INR 743,990

9S7-182272-253

Raider 18 HX A14VIG-253IN

Intel Core i9-14900HX / RTX 4090 / 32GB*2 / 2TB / 18” UHD+ Mini LED

INR 399,990

INR 449,990

9S7-15A121-054

Prestige 16 AI Evo B1MG-054IN

Intel Core Ultra 7 155H / 16GB / 512GB / 16” QHD+

INR 139,990

INR 139,990

9S7-14K212-054

Stealth 14 AI Studio A1VGG-054IN

Intel Core Ultra 7 / RTX 4070 / 16GB*2 / 1TB / 14” OLED

INR 229,990

INR 257,990

9S7-15M352-443

Vector 16 HX AI A2XWHG-443IN

Intel Core Ultra 7 / RTX 5070 Ti / 8GB*2 / 1TB / 16” QHD+ 240Hz

INR 219,990

INR 246,990

9S7-15P421-068

Crosshair 16 HX AI D2XWFKG-068IN

Intel Core Ultra 7 / RTX 5060 / 8GB*2 / 1TB / 16” QHD+ 240Hz

INR 159,990

INR 179,990

9S7-15M352-443

Katana 15 HX B14WEK-438IN

Intel Core i5-14450HX / RTX 5050 / 8GB*2 / 512GB / 15.6” FHD 144Hz

INR 102,990

INR 114,990

9S7-13Q323-208

Prestige 13 AI+ Ukiyoe Edition A2VMG-208IN

Intel Core Ultra 7 / 8GB*2 / 1TB / 14” FHD+

INR 132,990

INR 148,990

9S7-15H411-225

Modern 15 H B13M-225IN

Intel Core i7-13620H / 8GB*2 / 512GB / 15.6” FHD

INR 83,990

INR 83,990

9S7-1T4111-218

Claw A1M-218IN

Intel Core Ultra 7 / 16GB / 512GB / 7” FHD

INR 86,990

INR 96,990

*Selected models are eligible for the extended warranty offer

RIA Advisory Achieves HITRUST r2 Certification, Demonstrating Commitment to Cybersecurity and Information Protection

RIA Advisory, a leading provider of technology consulting and advisory services, specializes in revenue management, billing transformation, and technology implementation to help organizations optimize complex revenue operations across financial services, capital markets, utilities, healthcare & insurance, and public sector, today announced its facilities and supporting infrastructure residing at Amazon Web Services (Virginia), Azure (Virginia, Washington, Iowa, Illinois, California, Quebec City, Singapore, Arizona, Texas) and Pune Bavdhan Data Centers have earned certified status from HITRUST for cybersecurity and information protection.

 

https://www.newsvoir.com/images/article/image1/35230_RevisedPRImage.jpeg

Trusted and secured, HITRUST certification highlights our dedication to protecting data and managing risk in a digital-first world


The HITRUST Certification demonstrates that RIA Advisory has met requirements defined by leading cybersecurity and regulatory frameworks, confirming that strong controls are in place to protect sensitive data and manage risk effectively.


Built on the HITRUST Assurance Program, this achievement reflects independent third-party testing, centralized quality assurance, and certification backed by HITRUST’s Cyber Threat-Adaptive engine. These elements ensure continuous alignment with the latest threat intelligence and evolving standards across NIST, ISO, and OWASP.


As cybersecurity expectations rise, our stakeholders expect credible, validated assurance,” said Saket Pabby, CEO  at RIA Advisory. “Achieving HITRUST Certification reinforces our ongoing commitment to protecting data, managing risk, and maintaining the trust of those we serve.”


Earning HITRUST Certification demonstrates RIA Advisory’s commitment to managing information risk and protecting sensitive data through a rigorous, proven assurance process,” said Gregory Webb, CEO of HITRUST. “This achievement reflects the organization’s proactive approach to cybersecurity and trust.”


About RIA Advisory
Founded in 2016 and headquartered in Coral Gables, Florida (US), RIA Advisory is a global business and technology advisory consulting firm specializing in revenue management and billing solutions for Financial Services, Utilities, Healthcare, the Public Sector, Capital Markets, Exchanges and Insurance. The firm supports enterprise clients through strategic consulting, technology implementation and business transformation, with a focus on modernizing pricing, billing, and customer care systems. RIA Advisory operates across the US, Canada, Mexico, UK, India, Australia, Philippines and South Africa, delivering scalable, ROI driven solutions to clients globally.

Padma Shri Awardee Anand Kumar Addresses Students at Galgotias University, Speaks on Persistence and Staying the Course

Technological shifts are opening up new possibilities and are already bringing efficiencies across several areas. At the same time, they are gradually changing how work is organised and carried out, prompting students to think differently about how they prepare for their careers. Some of the earlier reference points such as clear, linear career paths are evolving, even as new opportunities continue to emerge. The interaction with Padma Shri awardee Anand Kumar unfolded within this broader setting, bringing the focus to what it takes to build capability over time.
 

Anand Kumar inspires students at Galgotias University, emphasising persistence as a path to success
 

Shri Anand Kumar delivered an inspiring talk to students across programmes, focusing on persistence and the ability to work through difficulties. Drawing from his work with Super 30, he spoke about the importance of working through a concept, returning to fundamentals, and allowing ideas the time and efforts they need to fructify. He shared four mantras with students to help them succeed, a strong sense of intent and the drive to make a difference, maintaining a positive outlook in any situation, tireless effort and hard work, and the patience to stay the course, with an emphasis on sustained effort and inner drive even when progress feels slow.
 

He also spoke about phases of difficulty in his own journey, sharing that when one begins to do well, there can be detractors who question intent or attempt to damage reputation. He recalled a time when negative media coverage and legal challenges left him uncertain about continuing. During that phase, he turned to his mentor with the intention of stepping away from his work with Super 30. His mentor asked him a simple question, whether he was working for fame or for the students whose lives he was trying to change. That question helped him return to the core purpose of his work. He continued with renewed focus, allowing time and effort to speak for themselves.
 

The interaction then moved into a discussion with student representatives, bringing the conversation closer to concerns around career choices, academic pressure, and the constant pull of comparison.
 

The emphasis remained on staying motivated over longer periods, committing to a direction, and allowing clarity to build gradually through sustained work. Students were encouraged to remain patient with themselves and to not lose focus even in the face of adversities.
 

Dr. Dhruv Galgotia, Chief Executive Officer, Galgotias University, said, “Offering students avenues to interact with thought leaders and change makers of our times is important, especially in a phase where deep transitions are underway and the way work and careers evolve is changing steadily. What Shri Anand Kumar has built through his work with students from underprivileged backgrounds reflects a sense of purpose and commitment that is deeply relevant in today’s context, and it is a mission that aligns closely with what we seek to do at Galgotias University.”
 

Students were motivated to reflect on their own journeys through both the talk and the discussion that followed, engaging closely with the ideas shared around persistence, effort, and staying committed over time. The interaction left them with a clearer sense of what it takes to continue with focus and discipline.

During the visit, Shri Anand Kumar also appreciated the University’s infrastructure and the learning environment, encouraging students to make full use of the opportunities and facilities available to them, and to invest that advantage in strengthening their understanding and preparing themselves for what lies ahead. He also expressed his intent to return for future interactions with students.

'Kab Denga?': Bisleri Produces an Action-packed Campaign with Sunrisers Hyderabad

Bisleri International is building on its largest-ever cricket season with a distinct, culture-led digital film in collaboration with Sunrisers Hyderabad (SRH). Bringing together cricketing talent and cinematic presence, the brand’s latest film features dynamic Ishan Kishan, Heinrich Klaasen, and Nitish Kumar Reddy alongside veteran South actor Jagapathi Babu.

 

Bisleri produces an action-packed campaign with Sunrisers Hyderabad

 

With Sunrisers Hyderabad, Bisleri taps into dramatic storytelling with a film that feels intense, unpredictable, and rooted in regional flavour. Bringing together veteran actor Jagapathi Babu with Ishan Kishan, Heinrich Klaasen, and Nitish Kumar Reddy, the film builds a larger-than-life moment that takes an unexpected turn. With a distinct Hyderabadi flavour and performance-driven wit, the narrative plays on tension and surprise turning, what begins as a confrontation into a cleverly disarming reveal.

 

Commenting on the campaign, Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said, “We are thrilled to team up with Sunrisers Hyderabad to keep hydration at the center of the season’s excitement. Through this cinematic digital reveal, we’ve leveraged Jagapathi Babu’s legendary intensity to spotlight our limited-edition SRH bottles, catching Ishan Kishan, Heinrich Klaasen, and Nitish Kumar Reddy off guard in a ‘dramatic’ face-off that is a well-timed hydration tip, a cheeky twist we are certain fans across the country will enjoy.”

 

Commenting on the collaboration, Mr. K. Shanmugam, CEO, Sunrisers Hyderabad, said, “At Sunrisers Hyderabad, we are always looking to create deeper fan connections beyond the game. This collaboration with Bisleri brings a unique cultural flavour to the campaign, and we believe it will resonate strongly with audiences.”

 

Expressing excitement on the collaboration, Mr. Jagapathi Babu said, “It was a wonderful experience collaborating with Bisleri and the Sunrisers Hyderabad team on this campaign. The concept cleverly balanced the importance of hydration with intensity and humour, making it highly engaging to perform. Working with such talented young players brought a refreshing energy to the film, and I believe audiences will truly connect with its simplicity and relatability.”

 

The campaign is conceptualised and executed by Bisleri’s in-house creative team.

 

As one of the largest sports associations, Bisleri partnered with five leading franchises, bringing together on-ground presence and digital storytelling to build stronger connections with fans and reinforce its leadership in hydration.

 

Link to the film:  https://www.instagram.com/reel/DXMEaNrzoeM/?igsh=MTE3eXJmdTloZmxybA=

 

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

 

Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

 

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation and sustainability.

 

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

World Animal Protection Calls for End to Elephant Rides Everywhere on Occasion of Save The Elephant Day

World Animal Protection organized a protest event at Patrika Gate in Jaipur today to raise concerns about the continued mistreatment of captive elephants in Amer Fort and Haathi Gaon, Jaipur. A large number of people and volunteers participated in the event and engaged with the public to highlight the suffering of these elephants. During the event, many individuals took a pledge not to ride elephants during their travels and called on the Government of Rajasthan to end elephant rides.
 

Save The Elephant Day protest by World Animal Protection at Patrika Gate in Jaipur on 16 April 2026 Photo credit: World Animal Protection
 

The event was organised in the wake of the death of a 70-year-old elephant named Chanchal in February 2026, who had been used in a photoshoot where she was painted pink by photographer Julia Buruleva. Although her death is believed to be unrelated to the photography event. Nonetheless, the shooting event raised major questions on ethics surrounding the treatment of animals, especially wild animals like elephants, that suffer from their incarceration in captivity.
 

“For years we have seen the unfortunate scene of captive elephants being paraded as props in Amer Fort for tourists, including foreign tourists, to the detriment of their health and welfare and it is high time this practice stopped,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India. Numerous studies have repeatedly shown that the status quo on Amer Fort elephants is untenable and the need is imminent for them to be retired from the daily rides and given a satisfactory retirement in a wildlife friendly sanctuary for the rest of their lives.
 

Studies by Animal Welfare Board of India and Project Elephant of Ministry of Environment And Forests have shown the Amer Fort elephants show major distress due to their captive nature and that the way forward is by ending the elephant rides in Jaipur, in Amer Fort, Haathi Gaon and other venues where they still take place. In the wake of the photoshoot that has made news all over, it is amply clear and self evident that the elephant being painted with a scantily clad model woman on top was hardly the epitome or symbol of Indian culture that has respected the elephant with the status of National Heritage Animal of India.
 

Elephants are wild animals, who live sociably in the wild and display many human emotions like love, fear, bonding, sadness and mourning and they are deprived of these traits in captivity. Moreover the continued illegal trade in live elephants from certain parts of India to fuel the captive elephant industry in places like Jaipur give cause for concern for elephant conservation in the wild. We also witness retrogressive practices like elephant safaris in Kaziranga National Park in Assa and Corbett Tiger Reserve in Uttarakhand. “Elephant rides across India must be brought to an end, and tourism activities involving captive elephants including those involving international visitors/tourists need to be strictly regulated. World Animal Protection urges the Government of Rajasthan, the Ministry of Environment and Forests, and Project Elephant to take immediate action, including establishing a clear timeline for the retirement of elephants currently used for rides in Jaipur and across the country,” says Gajender Kumar Sharma, Country Director, World Animal Protection in India.
 

The demonstration in Jaipur, with active participation from volunteers and local residents alongside World Animal Protection staff, reflects a growing awareness that wild animals belong in the wild. Elephants are not entertainers, nor are they props for photographs in captive settings. Elephants deserve to live free. Wildlife belongs in the wild.
 

For more information please contact: Gajender Kumar Sharma

Email: gajenderksharma@worldanimalprotection.org.in

Phone: 9313333283