Bisleri International Pvt. Ltd., India’s leading packaged drinking water company, has announced a partnership with Racing Promotion Private Limited (RPPL), becoming the Official Hydration Partner of F4 and the Indian Racing League (IRL). Covering six rounds of F4 and four rounds of IRL, the association marks Bisleri’s entry into India’s growing motorsport ecosystem, connecting the brand with high-performance racing, speed, endurance and precision.

Bisleri International becomes Official Hydration Partner of F4 and the Indian Racing League

As part of the partnership, Bisleri will bring its hydration proposition to the race-day experience through on-ground hydration support, product integration, brand activations and dedicated hydration zones across race and festival environments. Bisleri logo will feature on both sides of the race car sidepods, on the sleeves of driver racing suits and Festival kits, along with on-ground brand visibility. The partnership will also bring Bisleri closer to professional drivers, racing personalities and a young, aspirational audience.

The partnership will extend into digital and content integration across the racing calendar, including driver-led social media content, short-form videos, race-day and behind-the-scenes content, along with digital amplification around F4 and IRL race rounds.

Commenting on the association, Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “We’re thrilled to partner with Racing Promotion Private Limited as the Official Hydration Partner of F4 and the Indian Racing League. This association strengthens Bisleri’s presence across India’s evolving motorsport landscape and adds to our broader sports marketing programme, as we continue to champion hydration globally and create exciting engagement opportunities for our consumers.”

Mr. Akhilesh Reddy, Chairman & Managing Director, Racing Promotions Pvt. Ltd. (RPPL), commented, “We are delighted to renew our partnership with Bisleri as the Official Hydration Partner of the Indian Racing Festival for the 2026 season. The success of our association last year demonstrated the strong synergy between two brands that are committed to performance, innovation and engaging with a young, dynamic audience. As we enter an exciting new season, we look forward to building on this partnership through innovative fan experiences and meaningful initiatives that take the IRF experience beyond the racetrack. Bisleri’s continued support is an important part of our journey as we look to make motorsport more accessible, engaging and relevant to audiences across India.”

The partnership further strengthens Bisleri’s growing footprint across Indian sport, reaffirming the brand’s commitment to hydration, performance and India’s evolving motorsport landscape.

About Bisleri International Pvt. Ltd.

With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 90 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.

Bisleri International has a strong presence with 130 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability.

For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com.

The Tamil Nadu Cricket Association (TNCA) has completed the election process for the Tamil Nadu Premier League (TNPL) Governing Council, with Mr. S. Dinesh Kumar and Mr. V. V. Sankapani elected unopposed to the two positions. Mr. Dinesh Kumar has been appointed Chairman of the TNPL Governing Council following the TNCA Annual General Meeting held on September 27, 2026.
 

S Dinesh Kumar, Chairman, TNPL
 

The TNCA’s General Elections for the 2025–2028 term were held in November 2025, with the association’s key office-bearer positions decided through that process. At the time, the TNPL Governing Council continued to be constituted through nomination, with Mr. S. Balakrishna and Mr. Yusuf Y. Laila serving on the Council for the 2025–26 season. The current election represents a change in this process, with the two positions now being filled through an electoral process.
 

Mr. Dinesh Kumar brings extensive experience in cricket and cricket administration in Tamil Nadu. He has previously served as a member of the TNPL Governing Council, a Tamil Nadu age-group selector for the Under-19, Under-14 and Under-12 teams, and on the TNCA League Sub-Committee for approximately five years. His experience across these roles has given him exposure to various facets of Tamil Nadu’s cricketing ecosystem, including player development, selection and league administration.
 

As Chairman, Mr. Dinesh Kumar will lead the Governing Council as the TNPL continues to strengthen its sporting structure, player development and administration, while expanding its commercial potential and position within Indian domestic cricket.
 

With the completion of the election process, Mr. S. Dinesh Kumar and Mr. V. V. Sankapani will serve as members of the TNPL Governing Council, with Mr. Dinesh Kumar taking on the role of Chairman.

Pepe Jeans London, the global denim and lifestyle brand, marked a significant milestone in its India retail expansion with the opening of Three Upgraded New Experience stores across Bengaluru on September 25. The stores, located at Phoenix Marketcity White Field, Indiranagar 100 feet road and HSR Layout, opened simultaneously, bringing the brand’s latest collections and denim proposition to consumers across three key neighbourhoods in the city.

Pepe Jeans London Marks Bengaluru Expansion with Three Upgraded, New Look Stores in One Day 

Speaking about the Bengaluru expansion, Rakesh Jallipally, CEO – Pepe Jeans London (India), said, “Bengaluru has always been an important market for us, and opening three stores in the city on the same day allowed us to create something much bigger than individual store launches. We wanted consumers to experience the Pepe Jeans spirit across the city, and the new upgraded look marks an important phase in improving customer experience while they shop for fashion. These stores strengthen our retail presence and give our consumers greater access to our denim, casualwear and everyday styles. As we continue to expand our retail network across India, Bengaluru is an important part of that journey.”

The three-store opening comes as Pepe Jeans London continues to accelerate its retail expansion across India. The brand now has 200+ stores across the country and plans to add another 100 stores in the next 18 months, strengthening its presence across established as well as emerging markets.

With its Bengaluru expansion, Pepe Jeans London continues to focus on creating high-visibility, experiential retail moments alongside a growing physical footprint, bringing its global denim heritage and contemporary fashion offering closer to Indian consumers.

About Pepe Jeans London
Pepe Jeans London was born on London’s iconic Portobello Road in 1973. Today, over 50 years later, the brand remains devoted to its initial mantra and pledge to create the world’s most exciting denim-led fashion. The diversity and mix of cultures that define the city of London also define the Pepe Jeans personality, providing a constant source of inspiration for the women’s, men’s, and junior collections. Music, Culture, Fashion, London, and Denim, that’s what Pepe Jeans is all about.

Oriflame, the Swedish holistic beauty and wellbeing brand, is targeting India to become its largest market globally by 2030, with the country expected to contribute one in every four euros of the company’s global revenue, up from around one in every ten euros today. As part of this ambition, the company plans to add 10 lakh new Beauty Entrepreneurs by 2030, further expanding its direct-selling network across the country.

Left Kenneth Benaim Campbell, Right Orkun Gul

The ambition marks a significant expansion in the role India is expected to play in Oriflame’s global business. The company plans to build on its current presence of Oriflame Leaders across 517 towns and cities, with the next 500 towns and cities, particularly across Tier 2 and Tier 3 locations, forming an important part of its expansion strategy. Oriflame also aims to add 10 lakh new Beauty Entrepreneurs by 2030, significantly expanding its direct-selling network and taking its products and entrepreneurship opportunity to more consumers and communities across the country.

India’s next phase of growth builds on more than 30 years of Oriflame’s presence in the country. With rising consumer demand beyond major metros, increasing participation of women in the workforce and growing adoption of digital tools, the company sees significant headroom to expand its beauty and wellbeing proposition and its community of Beauty Entrepreneurs.

At the heart of Oriflame’s model is its Beauty Entrepreneur community, with more than 80% of Brand Partners in India being women. The company aims to create opportunities for Brand Partners to build an additional source of income through Beauty Entrepreneurship, supported by flexibility, training and digital tools. This model will remain central to Oriflame’s expansion as it reaches new markets across India.

Kenneth Benaim Campbell, CEO and President, Oriflame, said, “India represents much more than a growth opportunity for Oriflame; it is becoming increasingly important to our global ambition. What makes the market particularly distinctive is the combination of a large and evolving consumer base, entrepreneurial energy and a strong appetite for beauty and wellbeing. Our role now is to build on the foundation we have created over three decades and unlock the full potential of the market, while ensuring that India becomes an increasingly important contributor to Oriflame’s global future.”

India’s growing strategic importance could extend beyond the domestic market. Oriflame is strengthening its manufacturing capabilities in India through recent partnerships such as Akums, while exploring opportunities to further scale local production and potentially serve select international markets from the country.

Oriflame will continue to strengthen its beauty and wellbeing portfolio while investing in the tools, training and technology that enable Beauty Entrepreneurs to build their businesses. The company will use digital capabilities to strengthen discovery, engagement and business development, while retaining trust, personal recommendation and community at the heart of its direct-selling model.

Orkun Gul, Chief Commercial Officer, Oriflame, said, “India is a market where beauty is deeply personal, and where trust and recommendation continue to play an important role in how consumers discover and choose products. This creates a strong foundation for Oriflame’s model, but the opportunity also requires us to keep evolving with the consumer. Our focus will be on combining the strength of personal relationships with better digital experiences, relevant products and stronger commercial capabilities, so that our Beauty Entrepreneurs can serve consumers in ways that are increasingly seamless, local and relevant.”

As Oriflame looks towards 2030, India is expected to play a substantially larger role in its global business. The company will build on its 30-year foundation in the country to expand its consumer and Beauty Entrepreneur communities, deepen its geographic reach and explore opportunities for India to contribute to Oriflame’s global growth.

About Oriflame  
As a globally renowned beauty and wellbeing company, Oriflame has empowered individuals since 1967 through its diverse portfolio of high-quality, innovative, and sustainable beauty and wellbeing products. It operates in over 60 markets.

Oriflame operates through a modern social selling model, enabling over 3 million Beauty Entrepreneurs and members worldwide to become beauty industry insiders through a ‘Plug and Play’ micro-entrepreneurship model. Oriflame’s product range spans skincare, cosmetics, fragrances, personal care, and nutritional supplements, all crafted with care to promote holistic wellbeing. Oriflame continues to make a positive impact on communities worldwide and has been named a European Climate Leader by the Financial Times and Statista for the past five years.

In India, Oriflame continues to build opportunities for women to achieve financial independence while promoting holistic wellbeing.

For more information, visit in.oriflame.com.

Heart disease remains the leading cause of death worldwide,¹ But healthy dietary practices are known to help prevent and treat heart disease. The American Heart Association (AHA) recommends including four and a half or more cups of fruits and vegetables daily, two or more servings of fish per week, fiber-rich whole grains, and four or more servings a week of nuts, legumes and seeds to help lower one’s risk of heart disease.² Adding walnuts is an easy and delicious way to make meals more heart healthy.³ In fact, AHA has even certified walnuts as a heart-healthy food through its “Heart-Check mark” program.
 

Walnuts for heart health
 

Here are a few reasons why including walnuts in your diet is a smart choice for you and your heart.

• For over two decades, walnuts have been shown to improve cardiovascular risk factors by lowering LDL (bad) cholesterol by 9-16%, and diastolic blood pressure by 2-3 mmHg.⁴ These two risk factors are major contributors to heart disease risk.

• They are the only nuts that are a rich source of alpha-linolenic acid (ALA), a plant-based essential omega-3 fatty acid that has positive anti-inflammatory effects.⁵ Research has found that omega-3 fatty acids may decrease the inflammatory marker C-reactive protein (CRP) in those with high cholesterol.⁵ Walnuts contain 2.5 grams of ALA per ounce.

• When walnuts are part of an overall eating pattern such as the Mediterranean diet (a diet rich in fish, vegetables, fruits, olive oil and nuts), your risk of heart disease and stroke may be significantly reduced. A recent study shows that, among persons at high cardiovascular risk, a Mediterranean diet supplemented with extra-virgin olive oil or nuts, including walnuts, reduced the incidence of major cardiovascular events.⁶
   

So how do you include walnuts in a healthy diet to help lower your risk of heart disease?

• Include walnuts in meals and snacks, along with a diet low in saturated fats and cholesterol.

• Choose walnuts to snack on four to five times per week. Just a handful of nuts (1 ounce) will make you feel satisfied.

• Sprinkle chopped walnuts on salads, vegetables, in dips, or as part of mixed dishes.

• Try new recipes using walnuts by going to the California walnuts recipe page to see how great chefs have used walnuts in heart-healthy recipes.
   

Always store your walnuts in the refrigerator or freezer so they stay fresh. And start to think of walnuts as part of a heart-healthy eating plan – not just for special occasions. Remember that when you include walnuts as part of a healthy eating plan, you are lowering your risk of heart disease.³
 

Sources:

1. Roger VL, Go AS, Lloyd-Jones DM, et al. Heart disease and stroke statistics 2012 update: a report from the American Heart Association. Circulation 2012; 125: e2-220.

2. Lloyd-Jones DM, Hong Y, Labarthe D, et al. Defining and setting national goals for cardiovascular health promotion and disease reduction. Circulation. 2010; 121: 586-613.

3. FDA approved claim: Supportive but not conclusive research shows that eating 1.5 ounces of walnuts per day, as part of a low saturated fat and low cholesterol diet, and not resulting in increased caloric intake may reduce the risk of coronary heart disease; One ounce of walnuts provides 18g of total fat, 2.5g of monounsaturated fat, 13g of polyunsaturated fat, including 2.5g of alpha-linolenic acid, the plant-based omega-3.

4. Kris-Etherton P. Walnuts decrease risk of cardiovascular disease: a summary of efficacy and biologic mechanisms. J Nutr. 2014; 10.39:2S-8S.

5. Zhao G, Etherton TD, Martin KR, et al. Dietary alpha-linolenic acid reduces inflammatory and lipid cardiovascular risk factors in hypercholesterolemic men and women. J Nutr 2004; 134: 2991-2997.

6. Estruch R, Ros E, Salas-Salvado J, et al. Primary prevention of cardiovascular disease with a Mediterranean diet. N Engl J. Med. 2013; 368: 1279-90.

The Bajaj Finance Personal Loan offers repayment tenures ranging from 12 to 108 months for loan amounts between Rs. 40,000 and Rs. 55 lakh. The applicable interest rate ranges from 10% to 30.5% per annum.

Bajaj Finance Personal Loan

The selected tenure can affect the monthly EMI and total interest payable. Borrowers can use a personal loan EMI calculator to compare repayment periods before deciding on a loan structure.

How does personal loan tenure affect monthly EMI?

Loan tenure determines the period over which the borrowed amount is repaid. A longer tenure spreads the repayment across more months, which can reduce the monthly EMI.

However, a longer repayment period can increase the total interest payable because interest may be charged over a greater number of months. A shorter tenure can result in a higher monthly EMI but may reduce the overall interest cost.

Borrowers should therefore assess both the monthly EMI and total repayment rather than considering the EMI alone.

What is the available repayment tenure?

The Bajaj Finance Personal Loan provides repayment tenures from 12 months to 108 months. The available period gives borrowers different options for structuring repayments based on the loan amount and applicable terms.

The selected tenure should be considered alongside the applicable interest rate and loan amount. These factors work together to determine the monthly repayment and overall borrowing cost.

Borrowers with higher existing financial commitments may need to assess whether the monthly EMI can be maintained throughout the selected tenure.

How does loan amount affect the choice of tenure?

The loan amount also influences the repayment obligation. Bajaj Finance Personal Loan amounts range from Rs. 40,000 to Rs. 55 lakh.

For the same interest rate, a higher loan amount generally results in a higher EMI. Selecting a longer tenure can spread this repayment across more months, although it may increase the total interest payable.

Borrowers should first assess the amount required and then compare different tenure options. Borrowing more than the required amount can increase the overall repayment commitment.

How can a personal loan EMI calculator help?

A personal loan EMI calculator can provide an estimated monthly instalment based on the loan amount, interest rate, and tenure entered.

Borrowers can change the tenure while keeping the loan amount and interest rate unchanged. This can show how a shorter or longer repayment period may affect the estimated EMI.

The calculator can also help compare the estimated total repayment across different scenarios. The result is an estimate and does not represent the final loan obligation.

What should borrowers consider before selecting a tenure?

Tenure should be assessed against the borrower’s repayment capacity and overall borrowing cost. A lower EMI may provide more room in the monthly budget, but a longer tenure can increase the total interest payable.

Borrowers should consider:

• Monthly income and existing financial commitments

• Required loan amount

• Applicable interest rate

• Estimated monthly EMI

• Total repayment over the selected tenure

• Applicable charges

• Part-prepayment terms

• Loan terms stated in the offer and related documents

The personal loan interest rate for Bajaj Finance Personal Loan ranges from 10% to 30.5% per annum. The final rate offered to an applicant remains subject to the lender’s assessment, eligibility and applicable terms.

What are the eligibility requirements?

The eligibility criteria for a Bajaj Finance Personal Loan include the following:

*Customer should be 80 years or younger, at the end of the loan tenure.

Meeting these criteria does not guarantee approval. The final loan offer remains subject to eligibility assessment, document verification and applicable terms.

How can customers apply for the personal loan?

Customers can begin the application process online through the Bajaj Finance website. The process generally includes the following steps:

1. Check loan eligibility – Customers can visit the personal loan page on the Bajaj Finance website, enter the loan amount needed, select the repayment period, and click on “CHECK LOAN OFFER” to check loan eligibility.

2. Enter personal details – Customers need to provide personal, financial, and employment details to receive a personalised loan offer.

3. Review loan offer – Customers can check their offer details and adjust the loan amount or repayment tenure, if required.

4. Complete KYC verification – The loan applicant can verify their identity and bank details to proceed with their application.

5. Speak to a loan specialist – Once the loan application is submitted, an executive will contact the applicant with the next steps.

The application remains subject to eligibility and successful verification. The stated disbursal timeline is within 24 hours*, subject to successful document verification and applicable terms. The timeline should not be treated as a guaranteed disbursal period.

Bajaj Finance Personal Loan tenure can affect overall repayment

The Bajaj Finance Personal Loan offers repayment tenures from 12 to 108 months. The selected period can affect both the monthly EMI and the total interest payable.

A longer tenure may reduce the monthly repayment but can increase the overall interest cost. A shorter tenure may increase the EMI while potentially reducing the total interest payable.

Borrowers should compare the loan amount, applicable interest rate, tenure, EMI and total repayment before accepting a loan offer. The personal loan EMI calculator can support this comparison by providing estimated repayment figures.

*Terms and conditions apply.

*Disbursal within 24 hours is subject to successful document verification and applicable terms.

About Bajaj Finance Ltd.

Bajaj Finance Ltd. (BFL), a subsidiary of Bajaj Finserv Ltd., is a deposit-taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI) and is classified as an NBFC-Investment and Credit Company (NBFC-ICC). BFL serves over 124.43 million customers through a diversified portfolio comprising consumer loans, SME finance, commercial lending, rural lending, fixed deposits and payments, offered through Web, App and at 4,000+ locations. As a FinAI company, BFL is focused on continuous innovation through smart use of technology, data and analytics to drive seamless, simplified and personalized experiences for its customers. BFL has the highest domestic credit rating of AAA/Stable for long-term borrowing, A1+ for short-term borrowing, and CRISIL AAA/Stable & [ICRA]AAA(Stable) for its FD program. It has a long-term issuer credit rating of BBB/Stable and a short-term rating of A-2 by S&P Global ratings. It has been assigned a ‘Baa3 Corporate Family Rating’ with Stable outlook from Moody’s Rating.

Truecaller today announced the launch of Truecaller Scam Checker on the web and app, a new destination designed to help people quickly assess whether they may be dealing with a scam and stay informed about the latest fraud trends. The intent is to extend Truecaller’s scam protection beyond caller identification and spam blocking.
 

Truecaller Scam Checker on the web and Truecaller Android app lets anyone check a suspicious link, number, or message in seconds

The solution brings together multiple scam-detection capabilities into a single experience, allowing users to check suspicious web links, search phone numbers, discover relevant scam reports, and better understand potential fraud attempts before taking action.
 

With Truecaller Scam Checker, people can:

• Check a link for signs that it may be malicious or used in a phishing attempt.

• Look up a phone number to see what Truecaller’s detection systems and community signals indicate.

• Search Scamfeed reports to find similar scams described by other people.

• Describe a concern in their own words and get relevant results, including checks on links or numbers in the query and related community reports.
   

Together, these cover the three things a suspicious message usually contains: a number, a link, and a story. A person can check all three in the same place, in seconds.
 

The company also plans to expand Truecaller Scam Checker with broader coverage of scam techniques, screenshot uploads for richer analysis, user authentication, and additional capabilities in the near future.
 

“People often sense that something is wrong, but they need a quick way to check before responding,” said Rishit Jhunjhunwala, CEO of Truecaller. “Scam Checker brings together our detection capabilities and what our community has reported so that people can investigate a suspicious link, number or story in one place.”
 

Availability
Truecaller Scam Checker launches in India on the Android app, with more regions to follow, and globally on the Truecaller website. Availability in additional markets and iOS support are planned for a later date.
 

About Truecaller
Truecaller is an essential part of everyday communication for 500 million active users worldwide, with more than one billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company is headquartered in Stockholm, is a member of the GSMA, and has been publicly listed on Nasdaq Stockholm since October 2021.

For more information, visit truecaller.com.

Bisleri International Pvt. Ltd., India’s leading packaged drinking water company, has announced the continuation of its association with the High Altitude Sports Foundation Ladakh (HAFL) as the Official Hydration Partner of the Ladakh Marathon for the third consecutive year. One of India’s most iconic high-altitude endurance sporting events, the Ladakh Marathon provides Bisleri with a platform to strengthen its presence across endurance, fitness, performance and outdoor sport, while connecting with runners and athletes against the unique backdrop of Ladakh.
 

Bisleri International Partners with the Ladakh Marathon as Official Hydration Partner for the third consecutive year
 

As part of the partnership, Bisleri will provide on-ground hydration support across multiple race formats — the Silk Route Ultra (122 km), Khardung La Challenge (72 km), Full Marathon (42 km), Half Marathon (21 km), 11.2 Km Run, and Run for Fun (5 Km). The association will give Bisleri category exclusivity and nomenclature rights, along with a strong on-ground presence through hydration stations, product integration at runner support areas and sustainability initiatives. The association will also extend to digital and social content, including race-day highlights, runner-focused hydration and endurance content, and behind-the-scenes storytelling around the high-altitude running experience in Ladakh.
 

Commenting on the association, Mr. Tushar Malhotra, Senior Director of Sales and Marketing at Bisleri International, said, “Ladakh Marathon is a true test of endurance, performance and resilience, making hydration an essential part of every runner’s journey. For Bisleri, our association with the marathon gives us an opportunity to champion hydration and connect with athletes and fitness enthusiasts who value endurance.”
 

Mr. Motup Chewang , Chairperson, High Altitude Sports Foundation Ladakh, said, “The Ladakh Marathon is not just a race, it is a celebration of endurance, community and the spirit of Ladakh. Having Bisleri International on board as our Official Hydration Partner for the next three years strengthens our ability to support runners across every category of the event, while also advancing our commitment to sustainable and responsible event management. We look forward to a long and meaningful partnership that benefits both our athletes and our local community.”

The partnership further strengthens Bisleri’s growing footprint across Indian sport, reaffirming the brand’s commitment to endurance, performance, and responsible, sustainable sporting practices.

About Bisleri International Pvt. Ltd
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. Being the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 90 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
 

Bisleri International has a strong presence with 130 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE market. It offers a range of beverages that are produced for all occasions. Whether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring Water. Besides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Pop and Bisleri Soda. These Bisleri products are also available on the e-commerce platform – Bisleri@Doorstep. This D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
 

The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the business. The organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability. For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com

Softline, from the house of Rupa & Company Limited, introduces a refreshed brand identity that marks the beginning of an exciting new chapter for one of India’s most trusted women’s apparel brands. The transformation is led by refreshed collections across Lingerie, Athleisure and Outerwear. Designed with a contemporary visual language, the new identity reflects Softline’s ambition to become more relevant to a new generation of consumers while strengthening the trust it has earned over the years.

Softline from the house of Rupa & Company Limited Unveils Its Freshest Chapter Yet with a Contemporary Brand Refresh Across Lingerie, Athleisure and Outerwear

Inspired by freshness, femininity and effortless everyday style, the refreshed identity brings together delicate floral motifs, vibrant colours and clean, contemporary lines that carry across the collections and create an immediate visual impact at retail.

The latest collections include Bras, Camisoles, Panties, Leggings and Pants, thoughtfully designed for women whose wardrobes move seamlessly between work, leisure, travel, fitness and everyday life. Each piece balances functionality with contemporary styling, allowing consumers to express their personal style without compromising on comfort.

Leading Softline into this exciting new chapter is Wamiqa Gabbi – an actor celebrated not only for her work on screen, but also for her distinctive personality, infectious energy and unmistakable sense of style. She brings a certain lightness to everything she does – expressive, spirited and full of life, while remaining grounded in her own sense of individuality. Her style reflects the same attitude: playful when she wants it to be, understated when the moment calls for it, and always unmistakably her own. It is this confidence without effort and exuberance without excess that makes Wamiqa such a natural fit for Softline.

Softline’s new identity embraces a similar spirit. It is fresh, feminine, colourful and contemporary, but never disconnected from comfort and everyday life. The brand believes that feeling good is an essential part of looking good, and that fashion becomes truly personal when women have the freedom to wear it their way. 

From relaxed everyday dressing to statement looks, she brings an effortless versatility to her style. She chooses pieces that allow her to move, express herself and feel comfortable in her own skin. Her appreciation for quality, considered fits and clothing that works with real life mirrors Softline’s own approach to design.

For Softline, Wamiqa represents more than a face for the brand. She represents its new spirit.

Softline TVC Softline TVC.mp4

A spirit that is young yet assured, feminine yet free-spirited, expressive yet effortless.

As Softline evolves, Wamiqa brings that evolution to life connecting the brand’s trusted heritage with the energy, optimism and individuality of the woman of today.

Vikash Agarwal, Director, Rupa & Company Limited, said, “Softline has always stood for quality, comfort and trust. As fashion preferences continue to evolve, we believe the brands consumers choose should evolve with them. This refresh is our way of bringing new energy to Softline while staying true to everything people have always loved about the brand. Every detail reflects our vision of creating a more contemporary and engaging experience for today’s consumer. This is not just a new look for Softline. It is the beginning of a new journey for the brand.”

This launch reflects Softline’s long-term vision of building a stronger presence across Lingerie, Athleisure and Outerwear by introducing products that align with changing lifestyles, evolving fashion preferences and everyday versatility. It reinforces the brand’s commitment to continuous innovation while creating a more contemporary retail experience across every consumer touchpoint.

The refreshed Softline collections are now available across leading retail outlets and major e-commerce platforms across India.

About Rupa & Company Limited
Rupa & Company Limited is one of India’s leading knitwear and lifestyle apparel companies, with a legacy of delivering quality, innovation and value since 1968. Its portfolio spans Innerwear, Casualwear, Athleisure and Lifestyle apparel for Men, Women and Kids. With a strong nationwide presence and a continued focus on innovation, the company remains committed to creating products that evolve with the changing needs of Indian consumers.

Musclemind, the Official Champions Honour Partner for RUNYODHA 2026, joined thousands of runners and fitness enthusiasts at JBM Global School, Sector 132, Noida, on Sunday. The event brought together approximately 2,500 participants across 3K, 5K, 10K and 21.1K race categories, combining fitness and community participation with its stated cause, Run Against Hunger.

Musclemind X RUNYODHA

Fitness icon and RUNYODHA ambassador Milind Soman was also present at the event. As part of its association with RUNYODHA 2026, Mr. Bharat Gupta, Founder & Chairman, Musclemind, presented trophies to winners across various race categories.

Speaking about the association, Mr. Bharat Gupta, said, “RUNYODHA brought together people from different age groups and backgrounds around fitness and a larger social purpose. For us at Musclemind, it was an opportunity to celebrate the determination of the participants and recognise their achievements. We are glad to have been part of an event that encourages people to make fitness a more consistent part of their everyday lives.”

Musclemind also engaged with participants through an on-ground product showcase and consumer engagement activities on 26th and 27th September, 2026.

Through its association with RUNYODHA 2026, Musclemind continues to engage with platforms that encourage active lifestyles, fitness and community participation.

About Musclemind

Musclemind is a premium Activeleisure apparel brand built around the philosophy of “Workout to Weekend.” Combining performance, style and comfort, the brand creates versatile clothing designed to move seamlessly between workouts, everyday activities and moments of relaxation. Its approach brings together innovative materials, functional design and quality craftsmanship to support active lifestyles without compromising on style. Beyond apparel, Musclemind aims to inspire movement, wellness and a community that embraces both physical activity and everyday balance. With its “Make Your Mark” philosophy, the brand encourages individuals to pursue their goals with confidence, on and off the training floor.

For more information, visit www.musclemind.com.