In a dramatic, life-saving medical feat, the neurosurgical team at Dr. Kamakshi Memorial Hospitals (Dr. KMH) successfully performed a complex emergency brain surgery on a 33-year-old businessman who arrived with a screwdriver lodged deep inside his skull—an injury experts describe as “extremely rare and often fatal without immediate intervention.”

L-R: Ms. Kanish Bai; Dr. Devachandran; Dr. Lakshmi Narayanan; Mr. Vinothkumar (Patient); Dr. Rahul Srinivasan (Consultant Neurosurgeon); Dr. Kiruthika; Mrs. Gnanakani

According to the hospital’s spokesperson, the patient, Mr. Vinoth, was rushed to the Dr. KMH Emergency Room after being assaulted with a screwdriver that penetrated the right side of his brain. Although conscious at admission, he showed signs of early neurological decline.

A CT scan revealed that the screwdriver had pierced a critical motor control region responsible for movement of the left side of his body. It was also dangerously close to major blood vessels that, if injured, could have resulted in catastrophic bleeding.

“This was a race against time. Even a slight delay could have caused permanent paralysis or devastating vascular damage,” said Dr. Rahul Srinivasan, Neurosurgeon, who led the surgery. “Removing the object demanded meticulous precision and step-by-step dissection around vital brain tissue.“

A High-Stakes, Two-Hour Operation

The patient was immediately shifted to the hospital’s advanced neurosurgical theatre. In a tense two-hour procedure, Dr. Rahul Srinivasan safely removed the screwdriver and accompanying bone fragments without injuring critical structures.

“Penetrating brain injuries pose severe risks—swelling, infection, delayed bleeding, seizures, and long-term neurological deficits,” the neurosurgeon explained. “Every millimetre mattered.”

Intensive Critical Care Ensured a Safe Recovery

Following surgery, the patient was kept on ventilator support for two days to control brain swelling and stabilise vital functions.

“The risk of infection was our biggest concern, especially since the object was contaminated. Brain infections like abscesses or meningitis can be fatal. Timely antibiotics, continuous monitoring, and coordinated neuro-critical care played a crucial role in preventing complications,” said Dr. Devachandran, Head of Critical Care.

Initially, the patient experienced weakness on the left side of his face, arm, and leg. Intensive physiotherapy and neuro-rehabilitation helped him regain strength steadily. 

Within a few weeks, he made a remarkable neurological recovery and is now fully independent.

Hospital Management Commends Multidisciplinary Expertise

“This case exemplifies the outstanding emergency responsiveness and neurosurgical prowess available at Dr. KMH. Our state of the art OR equipped with cutting-edge technology such as neuro-navigation system, advanced neuro microscope, best in class imaging technology, and round-the-clock robust  critical care support enables us to handle even the most challenging trauma cases with precision and confidence,” said Dr. Sivaranjani, Director, Dr. Kamakshi Memorial Hospitals.

She pointed out that the hospital’s Neurosurgery Department is a centre of excellence, offering complex brain and spine surgeries, minimally invasive neuro-endoscopy, trauma management, aneurysm care, and comprehensive neurological rehabilitation.

A Rare Survival Story That Highlights the Power of Timely Care

Penetrating brain injuries caused by sharp objects are extremely uncommon and often fatal. Many patients do not reach medical care in time—or succumb to complications such as swelling, infection, or vascular injury. “The fact that the patient not only survived but made a complete recovery is a testament to the speed of intervention and the expertise of our neurosurgical and critical care teams,” said the hospital spokesperson.

About Dr. Kamakshi Memorial Hospitals

Dr. Kamakshi Memorial Hospitals, Chennai, is a premier multi-specialty healthcare institution renowned for excellence in neurosurgery, Robotic Joint Replacements, emergency trauma care, oncology, cardiology, women’s health, IVF, advanced imaging, and intensive care services. Its state-of-the-art Neurosciences Department is equipped to manage the most complex neurological conditions with advanced technology and highly specialised teams.

For more information about Dr.Kamakshi Memorial Hospitals, visit www.drkmh.com.

HSBC India on Saturday unveiled its new branch in Vadodara, Gujarat, marking a significant step in its strategic expansion across the country. This launch signifies the bank’s 27th branch in India and its second in Gujarat, following  Reserve Bank of India’s approval earlier this year to open 20 new bank branches in key cities.

Chef Ranveer Brar, Her Highness Radhikaraje Gaekwad, Maharani of Baroda & Sandeep Batra, Head, International Wealth & Premier Banking, HSBC India, at the branch inauguration

Vadodara, known for its rapid economic growth and industrial prowess, is emerging as a significant hub for wealth creation. The city is home to a burgeoning population of affluent, High Net Worth (HNW), Ultra High Net Worth (UHNW), and non-resident clients in one of India’s rapidly growing wealth and industrial hubs.  HSBC’s new branch is strategically positioned to meet the financial and wealth needs of this customer segment.

The expansion reinforces HSBC’s focus on the wealth opportunity in India, where it is the leading international bank offering a full spectrum of solutions and services to clients across International Wealth and Premier Banking, and Corporate and Institutional Banking. 

Commenting on the launch, Sandeep Batra, Head of International Wealth and Premier Banking, HSBC India, said, “As entrepreneurial spirit and innovation continue to drive economic growth and personal wealth, affluent customers are increasingly adopting a global outlook. They are seeking a trusted partner who is able to consistently serve them across jurisdictions. Our new branch in Vadodara reflects our commitment to being closer to our customers and delivering world-class banking solutions tailored to their unique needs. As the leading international bank in India, we remain focused on enabling our clients to unlock opportunities and achieve their aspirations, both in India and internationally.” 

With this addition, HSBC now has a network of 27 branches across 15 cities in India. HSBC has maintained a strong presence in India for over 170 years, supporting customers in their financial journeys both locally and globally.

Further HSBC India will open branches in Amritsar, Bhopal, Bhubaneswar, Dehradun, Faridabad, Indore, Jalandhar, Kanpur, Ludhiana, Lucknow, Mysuru, Nagpur, Nashik, Navi Mumbai, Patna, Rajkot, Surat, Thiruvananthapuram and Vishakhapatnam.

About HSBC India 

HSBC India offers a full range of banking and financial services through 27 branches across 15 cities. HSBC is one of India’s leading financial services groups, with around 44,000 employees in its banking, investment banking and capital markets, asset management, insurance, software development and global resourcing operations in the country. It is a leading custodian in India. The Bank is at the forefront in arranging deals for Indian companies investing overseas and foreign investments into the country.

About HSBC Holdings plc

HSBC Holdings plc, the parent company of HSBC, is headquartered in London. HSBC serves customers worldwide from offices in 60 countries and territories. With assets of US$3,099bn at 30 September 2024, HSBC is one of the world’s largest banking and financial services organisations.

EUME, the homegrown premium travel and lifestyle brand, has announced actor Ishaan Khatter as its brand ambassador, marking a defining moment in the brand’s journey as it strengthens its identity at the intersection of style, comfort, and modern design.
 

Ishaan Khatter Onboarded As Brand Ambassador for EUME
 

“We have always believed that EUME represents more than just travel accessories – it represents a lifestyle in motion,” said Naina Parekh, Founder, EUME. “In Ishaan, we found a natural extension of that idea. He is energetic yet grounded, stylish yet effortless, and deeply connected to his craft and culture. His personality resonates with the people we create for individuals who want functionality without losing their sense of expression. This partnership marks an exciting new chapter for us.”
 

The campaign, spotlighting EUME’s full product range, highlights how the brand’s collections complement everyday life from work to travel to downtime with designs that balance comfort, durability, and understated individuality. Rather than endorsing a single product line, Ishaan represents the entire spirit of the brand: versatile, expressive, and built with purpose.
 

Ishaan Khatter Onboarded As Brand Ambassador for EUME
 

Speaking about the association, Ishaan Khatter said, “EUME represents a mindset that truly speaks to me, smart, conscious, and effortlessly stylish. Collaborating with EUME felt natural because their products are designed for people who are constantly on the move, but never compromise on comfort or individuality.”
 

Ishaan has also played an active role in shaping the creative expression of the campaign from styling moodboards to narrative direction ensuring the storytelling feels real, personal, and reflective of his own way of living and moving through the world.
 

Visually, the campaign adopts a Tech x Design mood, clean architecture, sharp silhouettes, modern lighting, capturing Ishaan in motion, exploring space, energy, and presence. The result is a cinematic, contemporary visual language that reflects EUME’s evolution into a premium lifestyle identity. Through #MakingMoves, EUME defines its transformation from a travel brand into a lifestyle movement driven by innovation, intention, and craftsmanship.

 

About EUME
At EUME, we believe in fostering connections and a sense of belonging, ensuring that each product embodies the spirit of ‘You and Me’ and stays ahead of the trends. Our mission is to pioneer multipurpose travel accessories that transform the lives of commuters, jetsetters, and family travellers. We are committed to continuous evolution, embracing new standards in functionality, organisation, and comfort while maintaining our dedication to sustainability and social responsibility. Our focus is on empowering our team and promoting creativity to drive positive change.

The Global Technology Distribution Council (GTDC) has released a groundbreaking new industry study titled “Building the Optimal Distribution Strategy.” This comprehensive guide provides insights and valuable best practices for evaluating market and channel coverage needs and determining which types of distributors provide the best fit for technology suppliers. Former global channel chief and partner route to market specialist Donna Grothjan led the development of this member-inspired GTDC project, adding her personal knowledge and experience creating and managing distribution strategies, as well as gathering and sharing insight from respected industry peers and subject matter experts.
 

Distribution remains the most cost-effective route-to-market for technology suppliers. That value is rising rapidly in the cloud era as emerging and legacy vendors look to scale sales, support and other operations around these virtual offerings without requiring onerous investments in resources and training. Leveraging distributors to accomplish those objectives provides a greater return on those limited funds and allows technology companies to expand more readily into new markets. A common challenge for vendors is determining the mix and number of these partnerships required to achieve their objectives, which is addressed in this GTDC report.
 

“One of the most critical responsibilities of a channel leader is ensuring their company achieves strong and profitable sales growth and building an optimal distribution coverage plan should be a key focus of their overall business strategy,” says Grothjan. “Successful channel vendors regularly evaluate their objectives, company characteristics, and market maturity, and then match those variables to each current and potential distributor’s unique value proposition and capabilities to ensure resilient, scalable outcomes.”
 

Rationalizing channel ecosystems is imperative in today’s highly competitive technology sales environment. When vendors have excess distribution capacity, more teams will be competing for a share of revenue, which negatively impacts margins and investment capabilities for all alliance partners. Optimization of distribution channels alleviates those concerns.
 

“To achieve a resilient channel ecosystem, vendors must align their key partnerships, capacity needs and investments,” says Frank Vitagliano, CEO of GTDC. “Distributors have become an even more vital component of IT suppliers’ market and sales expansion objectives in recent years, especially in the ultra-competitive cloud, cybersecurity and AI fields that require fast, cost-effective growth. An optimal distribution strategy boosts channel performance and ROI and provides greater incentives for everyone, including current and potential investors.”
 

GTDC’s new report highlights best practices to improve that process, including: 

1. Focus on strategic alignment. Distribution coverage must support the organization’s overall goals, including capacity management and providing distributors enough margin to invest in partner expansion. Overextended capacity can reduce prices, margins and investment in growth-related activities.

2. Do not overpopulate. Excess capacity creates internal competition and reduces vendor profitability. Optimization strengthens the organization’s financial health and investment capabilities.

3. Distributors are strategic partners. Modern IT distribution is more than logistics-these orchestrators provide technical enablement, market development, financing and digital transformation support. They are force multipliers that help vendors scale and innovate.

4. Digital platforms create new channel opportunities. Vendors may leverage existing distribution partner platforms or independently evaluate other options to expand their channel reach. Leveraging established relationships can reduce risk and improve onboarding efficiencies, but new distribution alliances could broaden market coverage.

5. Tailor strategies by company needs and market maturity. There is no one-size-fits-all approach to distribution optimization. Each strategy should reflect company offerings (i.e., hardware, software, services) and the maturity level of the channel partners with these solutions. Tactics may vary by region, specialization and acquisition situation.
 

Access the Building the Optimal Distribution Strategy report, as well as other invaluable industry research and resources in the GTDC Knowledge Hub.
 

About the GTDC

The Global Technology Distribution Council is the industry consortium representing the world’s leading tech distributors. GTDC members drive more than $180 billion in annual worldwide sales of products, services and solutions through diverse business channels. GTDC conferences support the development and expansion of strategic supply-chain partnerships that continually address the fast-changing marketplace needs of vendors, end customers and distributors. GTDC members include AB S.A, Arrow Electronics, CMS Distribution, Computer Gross Italia, D&H Distributing, ELKO, Esprinet, Exclusive Networks, Exertis, Infinigate, Ingram Micro, Intcomex, Logicom, Mindware, Redington Limited, SiS Technologies, Tarsus, TD SYNNEX, TIM AG, VSTECS Holdings and Westcon-Comstor.

Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has announced its foray into the peanut butter category with the launch of Nutrica Peanut Butter. The range marks the brand’s next step toward building a complete wellness portfolio that combines taste, quality, and functionality to support everyday health goals. Nutrica Peanut Butter is now available across general trade stores in 14 cities including Delhi, Mumbai, Pune, and Chandigarh.
 

Nutrica launches peanut butter in two flavours
 

Available in two variants, Crunchy and Creamy, the new peanut butter range offers a healthy snacking option for everyday fitness, making nutrition simple and enjoyable. Fitness is not limited to gyms or just one individual, it’s a daily habit the whole family can adapt, from children to elders. Replacing regular spreads with peanut butter becomes a small, easy switch that gives everyone at home a healthier option and creates a big, long-term difference in overall lifestyle. Both variants are high in protein, rich in fibre, made from 100% vegetarian ingredients, and contain no artificial preservatives, making them a wholesome, energy-dense choice for active lifestyles. The range comes in convenient PET jars of 300g, 750g, and 900g.
 

Commenting on the launch, Sparsh Sachar, Director and Business Head – FMCG, Nutrica, said, “With every product we introduce, our aim is to make health simpler, more accessible, and enjoyable for everyone. The peanut butter range embodies our belief that nutritious food can be delicious too. We want to make healthy choices easy and exciting for consumers, not something they have to compromise for. This launch is another step toward creating a wellness brand that fits naturally into modern lifestyles.”
 

Nutrica’s entry into the peanut butter category follows the success of Nutrica Bee Honey and its vitamin-enriched cooking oils, further strengthening the brand’s function-first wellness portfolio. With this expansion, Nutrica continues its journey toward becoming a comprehensive lifestyle and wellness brand, offering premium yet accessible products that make wholesome nutrition an effortless part of everyday living.

About Nutrica
Nutrica, a leading lifestyle and wellness brand under BN Agritech Limited, carries a mission to reimagine health by crafting innovative and nutritious food that cater to the diverse needs and preferences of families across India. Understanding that every family is unique, the company is dedicated to creating nutrient-infused food that fulfil the health goals and taste preferences of its customers. The products are made from the finest ingredients and cutting-edge technology, ensuring the highest standards of quality and nutrition.