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Radio City Launches RCSS Season 16 – A Nationwide Talent Hunt Across 39 Cities

In the heart of Indias vibrant music scene, a stage is set, and the spotlight is ready to shine on the next wave of singing sensations. Radio City, the nations leading radio network, proudly announces the launch of Season 16 of its legendary talent hunt, Radio City Super Singer (RCSS). Over the years, RCSS has become more than just a competition; it’s a journey that transforms dreams into reality, uncovering voices that resonate with the soul of a nation.

RCSS National Creative

For 15 years, RCSS has been a beacon for aspiring singers, offering not just a platform but a lifeline to the music world and aspiring artists. It’s where stories begin, and dreams take their first steps toward fame. With Season 16’s theme, “Aapki Success ki shuruat humse hai“, a new chapter of discovery unfolds. From pre-hype activities generating nationwide buzz to auditions as gateways to dreams, the journey culminates in a grand finale, crowning new stars from across the country.

This season’s allure is further magnified by the return of the legendary Padma Shri Kailash Kher as the esteemed mentor. Having guided contestants for the last three seasons, his return is like the homecoming of a master storyteller, whose spiritual and film singing, composing, and lyrical expertise have inspired millions. Alongside him, the show’s legacy is built on the shoulders of musical giants-Daler Mehendi, Shahid Mallya, Jasmeet Jassi, Salim-Sulaiman, Aman Trikha, and Sajid-Wajid-who have all graced the stage as judges, turning RCSS into a cultural phenomenon.

Ashit Kukian, CEO of Radio City, remarked, “At Radio City, we are always focused and passionate about supporting novel ideas. Radio City Super Singer is not merely a competition but a platform that identifies and cherishes extraordinary talents from all corners of our diverse nation. As we move further towards the 16th edition, we invite all upcoming singers, regardless of their background or location, to step onto the stage and showcase their unique musical expressions. Together, let’s craft a melody that echoes with millions and inspires the NextGen musical rockstars.”

Radio City is expanding its singing talent hunt across 39 cities, blending on-air, digital, and on-ground activations. The campaign will feature dynamic Innova activations, canter activities, roadshows, auditions, and on-ground activities at R City mall, to maximize reach and engagement. Digital promotions will leverage Radio Citys strong online presence with a dedicated microsite, web banners, and active participation on Facebook, Instagram, and YouTube. Additionally, RCSS will be spotlighted on Jio TVs 24×7 TV RC Studio, featuring short videos and ads to captivate audiences nationwide.

Kailash Kher, reflecting on his ongoing role with Radio City Super Singer, expressed, “Being part of Radio City Super Singer over the past few seasons has been immensely gratifying. Watching budding talents grow into confident performers is truly rewarding. I am grateful for the opportunity to mentor these talented individuals once again. Guiding them on their journey to discover and showcase their musical abilities fills me with joy. Each season brings fresh energy and passion, and I’m excited to continue supporting and nurturing the next generation of stars on their musical voyage.”

Mr. Yogesh Mathur, Director of Sales and Marketing, added, “Radio City has always been passionate about nurturing creativity and supporting fresh ideas. Radio City Super Singer isn’t just a contest-it’s a platform that discovers, uplifts, and celebrates outstanding talent from across our diverse nation. As we approach the 16th edition, we extend an invitation to budding singers everywhere to showcase their unique musical artistry. Let’s unite to craft unforgettable tunes that inspire the next generation of music legends.”

Building on the tremendous success of Season 15, which attracted 4.64 lakh participants, engaged over 800 on-ground touchpoints, and garnered a staggering 8.77 crore in total exposure, Radio City Super Singer (RCSS) is poised for an even greater impact in Season 16. This year, RCSS continues to elevate its legacy with a powerful blend of on-air, digital, and on-ground activations, offering a dynamic platform for aspiring singers to chase their dreams. As RCSS inspires the stars of tomorrow, participants can take their first step by registering at www.radiocity.in/rcss

About Radio City

Radio City, a subsidiary of Jagran Prakashan Ltd. under Music Broadcast Limited (MBL), is India’s first private FM radio broadcaster with over two decades of experience. With 39 stations across 12 states and 1 Union Territory, Radio City reaches 62% of Indias FM population, engaging 69 million weekly listeners (Source: AZ Research 2019). Its digital presence extends through www.radiocity.in.

Driven by its brand philosophy “Rag Rag Mein Daude City”, Radio City has pioneered unique and impactful content that resonates with city pride. The launch of #CityKiNayiVibe aims to connect with Gen Z through a fresh, modern sound. Popular IPs like Babber Sher, Joke Studio, and Love Guru have become listener favorites. The station also champions independent music with the ‘Radio City Freedom Awards’ and provides a platform for emerging talent through ‘Radio City Super Singer’, the first radio singing talent hunt, ongoing for 15 years. Additionally, Radio City Business Titans was introduced in 2022 to honor excellence in Indian businesses.

Radio City has embraced ‘Radigitalization,’ integrating radio with digital technology for a seamless experience. This includes AI-driven RJ Sia, who offers personalized, dynamic content, and RC Studio, a 24/7 video channel that blends video and audio, expanding Radio City’s reach and engagement.

Radio City has earned over 217 awards from prestigious platforms such as New York Festivals, ACEF Global, and India Radio Forum. In 2022, Music Broadcast Limited received ‘Indias Best Company of the Year 2022’ from Berkshire Media. The company has consistently ranked in ‘India’s Best Companies to Work For’ by Great Place to Work Institute, earning recognition for its workplace excellence, particularly for women.

Experience An Island of Endless Firsts: Celebrate Every Shade of Love This Valentine’s Day at Kandima Maldives

Kandima Maldives invites you to celebrate love in all its beautiful forms this February 2025, set against a backdrop of azure waters and swaying palm trees. Step beyond the ordinary and immerse yourself in a world of exciting adventures and delightful surprises with the Kandima’s “An Island of Endless Firsts” Valentine’s Day programme. Whether it’s romantic love, cherished friendships, or self-love, discover endless ways to connect, explore, and craft unforgettable memories in this refreshingly playful paradise.

Kandima Maldives – Private Dining

Romantic Rivalry at Full Throttle

Rev up the romance and fuel your love story at Fast Track, Kandima’s thrilling new entertainment attraction. Experience love in the fast lane as you and your partner race head-to-head on the ocean-front karting track in an unforgettable challenge. The exclusive Valentine’s Combo treats you to 30 minutes of high-speed excitement, topped off with a playful photo session to capture your shared joy and laughter. For couples with a competitive streak, the Couple Karting Mini Grand Prix on Valentine’s Day is your chance to win a complimentary 10-minute karting session. Get ready to race, laugh, and fall in love all over again!

Kandima dining

Love, Island Style: Dreamy Marine Adventures & Private Beach Bliss for Couples

For couples craving a secluded, Kandima’s own Lover’s Island Castaway Retreat, where you and your partner can enjoy a secluded private island with a sun-drenched beach all to yourselves. Indulge in a chilled bottle of bubbly and a fresh fruit basket as you soak in the romance of this idyllic hideaway. For those seeking adventure, Kandima offers captivating marine explorations, including a sunset cruise. Choose between a lively group experience or the intimacy of a private yacht, complete with a curated selection of delicious drinks and canaps. As the sun dips below the horizon, keep an eye out for the magical encounters with turtles, dolphins, and other fascinating marine life.

Unforgettable Aerial Adventures and Starry Night Magic

Take your love to new heights with Kandima’s Romantic Fly-Awayaerial experience at Aquaholics. Soar together on a mesmerising parasailing adventure during the golden sunset hour, from 5:15 PM to 6:15 PM. As you ascend, marvel at the Maldives stunning lagoons below, bathed in vibrant hues as the sun dips into the horizon.

As night falls, cosy up for a Movie Under the Stars, complete with a chilled bottle of bubbly and cupid-mix popcorn. For couples not ready to call it a night, Forbidden Bar Beach’s DJ-spun Afterparty will keep the sparks flying till midnight. Don’t forget to join the Valentine’s 3D Hand Casting workshopbefore you leave. Craft a unique ornament of you and your partner’s intertwined hands, an adorable keepsake for your unforgettable Kandima experience to take home.

Taste the Love: Scenic Picnics & Starlit Barbeques

Celebrate Valentine’s Day with a Picture-Perfect Picnic by Aroma Lake, where a camera-ready hamper awaits. Filled with Prosecco, savoury snacks, and delightful goodies. Sip on thematic Cupid’s Cocktails throughout the day at Breeze Bar &

Beach Club or, surprise your partner with a heart-shaped Red Velvet cake and speciality coffee at Aroma and Deli, a limited-time item on the menu.

As the evening unfolds, indulge in a fiery Valentine’s BBQ at Zest Beach, where romance meets culinary delight. Savour a delectable set menu under a starlit sky, beginning with fresh oysters and a pre-dinner cocktail, complemented by a bottle of Prosecco with a gourmet dining experience, all with spectacular sea views as the perfect backdrop.

Wellness Escape into a Lover’s Oasis

End your day with ultimate pampering at EsKape Spa’s Romantic Retreat, a luxurious 120-minute journey designed for couples. Begin with a soothing signature foot ritual, followed by a full-body massage and rejuvenating Indian head massage that dissolves deep tension and stress. Immerse yourself in a fresh coconut body polish and tropical flower bath, complete with sparkling wine for the perfect toast to love and future adventures. Surprise your loved one with an immersive in-room romantic set up complete with a personalised message. With just 48 hours’ notice, Kandima’s Krew can transform your bed with a blanket of rose petals, or completely transform your villa into a lover’s haven with bespoke top-to-toe villa decor.

The Fun Never Stops

At Kandima, love isn’t limited to February. With the LuvPerk offering, celebrate Birthdays, anniversaries, or romantic getaways of three and seven nights up. Delight your loved one with special touches like a sumptuous floating breakfast served on your private deck or a magical candlelit dinner on the beach. Whether it’s February or any time of the year, Kandima is where love gets playful, adventurous, and endlessly exciting. Come for the thrills, stay for the feels!

Have a look at the detailed Valentines program here: An Island of endless firsts

Lead-in rates for a stay at Kandima in February 2025 start from 244/night for a Studio and from 413/night for a Beach Villa, book direct online for extra savings and discounts on water sports, excursions and spa.

For additional information, you can read the full brochure here.

AboutKandima Maldives

This game-changing resort is an affordable lifestyle destination. Kandima Maldives is smart, playful, rooted, and responsible. This 3-kilometre resort is a place with an authentic Maldivian soul. It is all about genuine hospitality with a human touch and innovative solutions that make use of the latest technology. Kandima Maldives is part of the hospitality group Pulse Hotels & Resorts and caters to guests of all ages: families, couples, groups of friends, and honeymooners.

Whether you seek relaxation, both aquatic and island adventures, well-being, fitness or just family time, this 270-room beach resort has something for everybody. With one of the longest outdoor pools in the Maldives, a football pitch, tennis and volleyball courts, Aquaholics water sports, E-Go-Karting and dive centre, Kula art studio and many more, there is plenty to keep everyone occupied.

For more details, please visit our website – www.kandima.com, or follow us on our social channels: Instagram @kandima_maldives Facebook @kandima.maldives X @kandimamaldives

Revolutionizing Hip Replacement Surgery: The Direct Anterior Approach

According to Dr Abhinandan S Punit, Consultant – Orthopaedic Surgeon, Robotic Joint Replacement Surgery & Sports Medicine at Narayana Health City, Bangalore, hip replacement surgery has long been a transformative solution for individuals suffering from debilitating hip pain and impaired mobility. Over the years, surgical techniques have evolved to enhance patient outcomes, with the Direct Anterior Approach (DAA) emerging as a groundbreaking method in recent times. This minimally invasive approach is redefining the landscape of hip replacement surgery, offering a range of benefits that prioritize patient recovery and comfort without compromising the effectiveness of the procedure.

Dr. Abhinandan S Punit, Consultant – Orthopaedic Surgeon, Robotic Joint Replacement Surgery & Sports Medicine Elite Orthocare & Multispeciality Clinic, Bangalore

The Direct Anterior Approach is distinct in its methodology. It allows surgeons to access the hip joint through natural spaces between muscles and nerves at the front of the hip. By preserving critical muscle groups, this technique minimizes trauma to the surrounding tissues, reduces pain, and supports a quicker return to mobility. For patients, the difference is tangible from the moment they begin their post-operative recovery journey.

A key advantage of the DAA is its role in quick recovery. With the muscles left intact, patients experience significantly less discomfort and regain mobility sooner. It is not uncommon for individuals to begin walking with assistance as early as the day after surgery and to resume routine activities within a few weeks. This rapid recovery is particularly beneficial for younger or more active patients eager to return to their normal lifestyles.

Another notable benefit is the reduced risk of hip dislocation. Dislocation, a potential concern in hip replacement, is significantly minimized with this approach due to the preservation of muscles and ligaments that naturally stabilize the joint.

It is often misunderstood that the DAA is only beneficial for certain age groups. In reality, it can be advantageous for older patients with good bone quality as well as for those leading active lives, regardless of their age. Such patients often find the minimally invasive nature of this surgery highly appealing, given its focus on faster recovery and reduced complications.

The minimally invasive nature of the DAA is evident in the surgical incision, which is typically smaller, measuring around 3-4 inches. This results in less scarring, reduced blood loss, and a lower risk of infection. Additionally, the use of advanced imaging technologies during the procedure allows surgeons to achieve remarkable precision in implant placement. Tools such as intraoperative fluoroscopy or robotic-assisted systems enable better alignment of the hip components, ensuring both the longevity and functionality of the artificial joint.

The field of orthopedic surgery has witnessed exciting advancements that enhance the efficacy of the DAA. Robotic-assisted systems, for instance, have become a game-changer, allowing surgeons to achieve unparalleled precision during implant placement. Preoperative planning software has also improved surgical preparation, enabling surgeons to use 3D imaging to simulate the procedure and customize their approach to the patient’s specific needs. Innovations in pain management protocols, such as regional anesthesia and multimodal analgesia, further reduce discomfort and speed up recovery. Additionally, the advent of customized implants, tailored to fit the unique anatomy of each patient, adds another layer of precision and personalization to hip replacement surgeries.

The Direct Anterior Approach is more than a surgical technique; it is a reflection of the broader shift in medicine toward minimally invasive procedures that prioritize patient-centric care. For the healthcare system, this approach translates to shorter hospital stays, lower post-operative complications, and reduced overall costs. For patients, it means faster recovery, greater comfort, and the ability to return to a fulfilling and active life.

As an orthopedic surgeon, I have witnessed firsthand the transformative impact of the DAA on my patients. Individuals who once struggled with chronic pain and limited mobility are now able to reclaim their independence and embrace life with renewed vigor. For many, the procedure is not just a solution but a turning point, marking the beginning of a pain-free chapter in their lives.

The future of hip replacement surgery lies in continued innovation and refinement, and the Direct Anterior Approach stands at the forefront of this evolution. As technology advances and more surgeons adopt this technique, the DAA promises to set new benchmarks in surgical excellence and patient outcomes. For those considering hip replacement surgery, the DAA offers a compelling path forward-one that combines the best of modern medicine with a commitment to enhancing quality of life.

Disclaimer: The views/suggestions/opinions expressed in this content are the sole responsibility of the brand concerned this should not be considered a substitute for medical advice. Please consult your treating physician for more details.

CS Academy, Coimbatore Ranked Among India’s Best Schools by Education Today

CS Academy is proud to announce its remarkable achievement in the India School Merit Awards 2024, conducted by Education Today. The school has been ranked:

  • 1 in Coimbatore

  • 2 in Tamil Nadu

  • 20 in India

India School Merit Awards 2024

This recognition in the Top 20 International Schools (CAIE/IB category) highlights the institutions dedication to academic excellence, holistic education, and innovative practices.

The awards ceremony took place on December, 2024, at The Taj Bangalore Airport, where Mr. Sony Thomas, Head of School – CS Academy International, proudly received the award on behalf of the school.

This year’s rankings were based on a rigorous evaluation of over 400 schools, shortlisted from 1,760 survey forms, across 15 key parameters, including:

  • Academic Reputation

  • Teachers Advancement and Well-being

  • Co-curricular Education

  • Sports Development

  • Digital Learning Integration

  • Parental Engagement

  • Holistic and Future-Proof Education

A Shared Success
This milestone reflects the unwavering commitment of CS Academy’s teachers, students, and parents.

“We are honoured to receive this recognition at a national level. It is a testament to our community’s collective efforts and commitment to excellence,” said Mr. Sony Thomas, Head of School – CS Academy International.

As a pioneer in holistic and future-ready education, CS Academy continues to empower students to achieve their full potential in an ever-changing world.

About CS Academy
CS Academy is a leading educational institution offering world-class international curricula (CAIE). With a focus on academic excellence, holistic development, and innovative pedagogy, the school prepares students to thrive as global citizens.

Mrs. Neerja Birla Initiative Mpower Strengthens CISF Mental Health, Driving a Significant Decline in Suicide Incidents

Mpower, an initiative of the Aditya Birla Education Trust, has significantly enhanced the mental well-being of the Central Industrial Security Force (CISF), contributing to a remarkable 40% reduction in suicide rates since 2020. This achievement highlights the success of Project Mann by Mpower, a Public-Private Partnership (PPP) that addresses the unique mental health challenges faced by CISF personnel, including prolonged working hours, loneliness, interpersonal issues, financial stress, and high-pressure living conditions.

Through this partnership over the years, Mpower has developed a comprehensive mental health support system tailored for CISF personnel across India. The comprehensive and holistic program includes a 24/7 counselling helpline that has managed over 24,200 calls since 2020, providing immediate, confidential assistance and sustained well-being checks across 70 airports and 51 non-airport units. In addition to the Tele counselling, the team of psychologists have provided one-to-one therapy sessions. The change to seek help started when we conducted awareness across India for CIS personnel. Our efforts have impacted over 2 Lakh personnel.

These sustained efforts have yielded remarkable results, including a significant reduction in suicides among Central Industrial Security Force (CISF) personnel. In 2024, CISF reported a 40% decline in suicides-the lowest since the partnership began. This highlights the tangible impact of Mpowers mental health interventions in fostering emotional resilience and cultivating a supportive mental health culture within the organization.

A senior CISF official expressed his views, stating, “Mpower’s consistent support and tailored interventions have normalized help-seeking behavior within the CISF, reducing stigma around mental health and creating a healthier, more resilient environment for our personnel. This cultural shift is critical for those entrusted with safeguarding the nation’s critical infrastructure.”

Mrs. Neerja Birla, Founder and Chairperson of Mpower, ABET emphasized the broader implications of this collaboration, saying “Our partnership with CISF demonstrates how public-private partnerships can institutionalize mental health support not only in the workplace but also in high-stress professions like paramilitary services. By integrating mental health as a core component of resilience-building, we can equip personnel to thrive under pressure while fostering emotional strength. The 40% reduction in suicide rates within the CISF highlights the tangible impact of our initiatives by the Mpower team. Working in a collaborative manner has resulted in a customized step-by-step approach to address the mental health of a large community service workforce and creating stigma-free space for mental health conversations for an audience who were hesitant to seek help.”

Looking ahead, Mpower aims to expand its support with family engagement workshops, movement therapy programs, and specialized stress management training for CISF personnel. Mpower is also driving multiple initiatives across India for a large-scale community service workforce to drive acceptance of recognising and seeking help for mental health. This effort reinforces a growing openness in India toward seeking mental health support, mirroring trends in Western nations.

About Mpower

Mpower, an initiative of the Aditya Birla Education Trust, is a pioneering social enterprise transforming Indias approach to mental health. Founded eight years ago, Mpower operates through five verticals-Movement, Clinical Care, Outreach, Academia, and Mpower 1 on 1-delivering comprehensive services to over 121 million individuals across seven cities. Mpower’s integrated approach, backed by a team of 200+ professionals, continues to shape a stigma-free mental health ecosystem.

STAGE OTT Unveils the Rohidi Music Festival: A Symphony of Rajasthan’s Cultural Legacy

Rajasthans rich cultural heritage takes center stage as STAGE OTT proudly presents the Rohidi Music Festival-a grand celebration of the state’s vibrant musical traditions. Scheduled for January 12, 2025, this one-of-a-kind event will transform the enchanting sand dunes of Rohidi in the Sheo region of Barmer into a pulsating arena of soulful rhythms and melodies. Timed to coincide with Swami Vivekananda’s birth anniversary and National Youth Day, the festival promises a day of unforgettable performances and cultural immersion, starting at 2:00 PM.

STAGE OTT Presents the Rohidi Music Festival – A Celebration of Rajasthan’s Musical Heritage

The festival brings together over 350 Manganiyar artists, revered worldwide for their electrifying performances and their unique ability to preserve Rajasthans folklore, history, and traditions through music. Known for their appearances on international platforms like Coke Studio, the Manganiyars will captivate audiences with their powerful vocals and intricate rhythms, using traditional instruments such as the khartal and dholak.

The event will feature prominent dignitaries and chief guests, further amplifying its significance. Speaking about the festival’s purpose, Vinay Singhal – CEO & Co-Founder, shared, “The Rohidi Music Festival is our tribute to Rajasthan’s timeless musical legacy. Through this initiative, we aim to bring the Manganiyars’ artistry to a larger audience, while fostering a deeper appreciation for traditional art forms. Visitors can look forward to an immersive cultural experience, complete with mesmerizing performances and the majestic beauty of Barmer’s desert landscape.”

Beyond music, the Rohidi Music Festival serves as a movement to uplift and empower Rajasthan’s border communities. By providing a platform for local talent, creating employment opportunities, and fostering cultural pride, the festival contributes to the social and economic development of the region.

Mark your calendars and join us for an extraordinary journey into the heart of Rajasthan’s heritage, hospitality, and artistry. Together, let’s celebrate the living history of the Manganiyars and take a step towards preserving our nation’s cultural treasures.

Event Details
Date: January 12, 2025
Time: 2:00 PM onwards
Venue: Rohidi, Gadra, Sheo (Barmer District), Rajasthan.

Wonderful Pistachios Celebrates California Pistachios’ First Advertising Campaign in India

Wonderful Pistachios, the world’s largest grower and processor of pistachios and distributor of California Pistachios, is celebrating the launch of California Pistachios’ first international advertising campaign, “The Better Nut“. This initiative communicates the nutritional benefits of California pistachios, aiming to increase category awareness and position them as a delicious, guilt-free and complete protein snack.

The Better Nut OOH campaign indicating nutritional benefits of California Pistachios

The campaign’s centrepiece is a striking visual featuring an arm flexing its muscles crafted entirely of California pistachios in their vibrant green hue. This imagery will be showcased across billboards, unipoles, newspapers, and in-app promotions on Amazon. The messaging highlights California pistachios as a tasty and guilt-free snack boasting essential vitamins, minerals and other nutrients that promote well-being.

The Better Nut draws insights from a global study conducted by Wonderful Pistachios across ten countries, revealing a rising demand for healthier snacks and plant-based protein among urban Indians. Key findings include:

  • 86% of consumers seek protein in their diets.

  • 58% of India consumers perceive health to be more important than taste

  • Nuts are the second most popular snack in India, with 86% of shoppers buying them and 66% of urban Indians snacking on pistachios.

The ICMR-National Institute of Nutrition (ICMR-NIN), recommended including nuts like pistachios as a healthy snack and an essential source of plant protein in a balanced diet. A serving of 28 grams of California pistachios contains 6 grams of protein, fibre, and unsaturated fats, making them ideal for mindful snacking.

Diana Salsa, Vice President of Marketing at Wonderful Pistachios, stated, “India is a dynamic and growing market with a deep appreciation for nutritious and versatile foods. With its rich culinary traditions and a rising focus on healthy lifestyles, The Better Nut offers an incredible opportunity for us to connect with consumers who value the quality, taste and benefits of incorporating pistachios into their daily diet. Over the last six years, pistachio consumption in India has doubled, driven by a growing awareness of these nuts’ nutritional benefits.“

The campaign is a collaboration between Wonderful Pistachios’ in-house agency, Wonderful Agency, DDB Mudra for creative adaptation and PHD India, part of the Omnicom Media Group, for media execution.

Michael Perdigao, President of The Wonderful Agency, The Wonderful Company’s in-house agency, commented, “The Better Nut campaign inspires us to see that making a healthy snack choice is simple. This new campaign uses clean and impactful visuals that make it easy to understand why pistachios are a smart snack for any time of day.”

Harshada Menon and Siddhesh Khatavkar, Executive Creative Directors, DDB Mudra added, “We are excited to collaborate with California Pistachios on this campaign. Our strategy blends to adapt global brand consistency with local adaptation to resonate with Indian audience. In addition to the striking imagery created by TWC, our 3D installation of a giant pistachio will draw eyeballs to the powerful health benefits of pistachios.“

The campaign will run for three weeks, targeting high-traffic locations across Mumbai, Delhi, and Bengaluru. Select billboard sites in these cities will feature the 3D installations of a giant pistachio to enhance engagement. The print advertisements will appear in a leading newspaper, while a customized Amazon storefront will elevate category visibility, featuring QR codes on creatives to streamline purchasing from leading brands in India offering California pistachios.

For more information about California Pistachios, visit www.californiapistachios.com.

California Pistachios

California Pistachios are grown and distributed by The Wonderful Company, the worlds largest vertically integrated pistachio processor and marketer located in Californias Central Valley. California Pistachios are Non-GMO, providing a smart, healthy choice for consumers around the world. Sun-ripened in the moderate Mediterranean climate of California, these distinctively green nuts pack taste and contain antioxidants and over 30 different nutrients. California Pistachios in India are available under leading brands and private labels at retail outlets, grocery stores, and online platforms.

FedEx International Connect Plus Expands Global Reach, Enhancing Access for India’s e-tailers

Federal Express Corporation (“FedEx”), the world’s largest express transportation company, has further expanded the reach of FedEx International Connect Plus (FICP) in India, now connecting customers to a wide range of destinations across the Asia, Americas and Europe. This cost-effective, day-definite international shipping solution is designed to deliver cross-border e-commerce shipments within 3-4 business days*.

FedEx International Connect Plus Expands Global Reach, Enhancing access for India’s e-tailers

FedEx aims to empower India’s growing e-commerce sector, projected to reach USD 325 billion(1) by 2030. With third-party logistics anticipated to manage nearly 17 billion(2) shipments over the next seven years, dependable, flexible, and affordable international shipping has never been more essential. FICP meets this demand by simplifying cross-border logistics and enhancing customer satisfaction with flexible delivery options.

“E-commerce is accelerating cross-border trade, and businesses need smart, cost-effective solutions that expand reach without compromising speed and flexibility,” said Nitin Navneet Tatiwala, Vice President of Marketing and Air Network, MEISA, FedEx. “Our focus is on creating efficient, agile supply chain solutions for India’s evolving e-commerce landscape. By combining our advanced physical and digital networks, we aim to better serve our customers-especially the small- and mid-sized businesses that drive growth in today’s competitive economy.”

Other benefits of FICP for E-Commerce

  • Seamless E-commerce Integration: Easy integration with major e-commerce platforms ensures a smooth, paperless shipping process for businesses and customers.

  • Enhanced Customer Control and Visibility: Through FedEx Delivery Manager, customers can track shipments and adjust delivery schedules in real-time. Additionally, Picture Proof of Delivery (PPoD)* provides visual confirmation of delivery and reassure recipients that their package has been delivered, boosting convenience and satisfaction.

  • Flexible Delivery Options: Customers can select from multiple delivery choices, including residential delivery or pick-up at a nearby retail location or locker.

  • Weekend and Evening Delivery~: Enables delivery at times that best suit customer schedules, avoiding delays.

  • Added Savings^: Includes waivers on the ‘Residential Delivery surcharge’ and the ‘Remote Area Delivery’ surcharge, providing additional cost savings for businesses.

FedEx also supports global commerce with a suite of digital solutions designed to streamline logistics. Tools like FedEx Delivery Manager, FedEx One Stop Shop, and the FedEx Import Tool simplify processes with centralized documentation, online payment options, and customized delivery preferences, further enhancing the value and convenience for businesses looking to expand their international reach.

*Availability of services and transfer times may vary depending on origin and destination. For more details, please contact your sales representative or visit fedex.com.

~Availability of services in select destinations. For more details, please contact your sales representative or visit fedex.com.

^ ‘Residential Delivery’ surcharge waiver available in all destinations and ‘Remote Area Delivery’ surcharge waiver applicable for select destinations. For more details, please contact your sales representative or visit fedex.com.

About Federal Express Corporation

Federal Express Corporation is the worlds largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories. Federal Express Corporation uses a global air-and-ground network to speed delivery of time-sensitive shipments by a definite time and date.

[1]www.ibef.org/industry/ecommerce

Dr. D. Y. Patil Medical College, Hospital & Research Centre Becomes the First Medical College to Introduce Bharatnatyam as a Value-Added Course for Medical Students

Dr. D. Y. Patil Medical College, Hospital & Research Centre Pimpri Pune is set to launch a unique value-added course in Bharatnatyam for its medical students, commencing in December 2024. This initiative integrates the classical Indian temple art form into medical education, offering students a creative outlet to relieve stress, focus their minds and enhance overall well-being.

Bharatnatyam Guru Dr. Swati Daithankar along with Medical Students and Department of Physiology of Dr. D. Y. Patil Medical College, Hospital & Research Centre, Pimpri, Pune

This 9 Week course, guided by the esteemed Guru Dr. Swati Daithankar, will be offered currently for MBBS students. This Value Added Course offered by the Department of Physiology will have classes every Tuesday and Thursday from 4:00 PM to 5:00 PM. Bharatnatyam, a classical dance form rooted in Indian cultural heritage, is celebrated for its ability to cultivate poise, stability and mindfulness. By incorporating Rasa, Taal, Abhinay and mythological stories into the curriculum, this course aims to deepen students’ appreciation for the art form while promoting mental peace and balance amidst rigorous academic schedules. The course also aims to mark World Dance Day on April 29, 2025, with a celebration featuring performances by the student.

Guru Dr. Swati Daithankar, who will lead the course, shared, “Bharatnatyam is not just a dance form but a medium for self-expression and inner balance. This course will introduce students to its profound aesthetics, teaching them the importance of rhythm, coordination and focus.”

Highlighting the vision behind the course, Dr. (Mrs.) Bhagyashree Patil, Pro-Chancellor, Dr. D. Y. Patil Vidyapeeth, Pune, said, “Through this initiative, we aim to provide students with a meaningful break from their rigorous academic schedules while fostering their overall development. Bharatnatyam’s blend of physical movement and cultural depth makes it an ideal addition to their educational journey.”

Dr. Yashraj Patil, Trustee and Treasurer of Dr. D. Y. Patil Vidyapeeth, Pimpri, Pune, remarked, “This value-added course in Bharatnatyam reflects our commitment to creating a well-rounded learning environment. It not only connects students with India’s rich cultural heritage but also equips them with tools to manage stress and enhance their overall academic performance.”

Emphasizing the student-centric benefits, Dr. Rekha Arcot, Dean of Dr. D. Y. Patil Medical College, Hospital & Research Centre, stated, “Medical education can be demanding and initiatives like this help students find balance and build resilience. Bharatnatyam, with its focus on rhythm and expression, encourages mindfulness, discipline and creativity, which are essential for personal and professional growth.”

The course combines theoretical and practical aspects, covering rhythmic patterns, hand gestures, foundational dance steps and breathing exercises. Students will also explore the history and aesthetics of Bharatnatyam, enriching their understanding of this classical art form.

This initiative underscores Dr. D. Y. Patil Medical College, Hospital & Research Centre’s commitment to holistic education, empowering students to achieve academic excellence while maintaining mental and emotional well-being.

About Dr. D. Y. Patil Medical College, Hospital and Research Centre, Pimpri, Pune

Dr. D. Y. Patil Medical College, Hospital & Research Center, Pimpri, Pune follows international benchmarks that are performance-driven as well as patient-centric, strongly backed by evidence-based medical expertise. We are NABH and NABL accredited and have been certified as a Green Hospital by the Association of Healthcare Providers India (AHPI). Additionally, we hold the 11th rank in the National Institutional Ranking Framework (NIRF). The university has been awarded A++ status by the National Assessment and Accreditation Council (NAAC) and is an ISO 2015 certified organization (ISO 9001: 2015).

For more information visit medical.dpu.edu.in.

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DPIIT Partners with JK Cement to Support Product Startups, Innovators, and Entrepreneurs

  • DPIIT joins Hands with JK Cement to prop up Product Startups, Innovators, And Entrepreneurs

  • A Step Forward to Boost Manufacturing Sector towards Innovation and Global Leadership

A Memorandum of Understanding (MoU) has been signed between the Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce & Industry and JK Cement, a leading manufacturer of grey and white Cement, to usher innovation, empower entrepreneurs, and strengthen India’s manufacturing ecosystem.

DPIIT join Hands with JK Cement

According to DPIIT, this strategic collaboration aims to transform India into a global manufacturing hub by nurturing product startups, innovators, and entrepreneurs. The partnership will enable access to cutting-edge infrastructure, state-of-the-art manufacturing and R&D facilities, mentorship opportunities, pilot projects, and university resources under JK Cement.

(L to R) Mr . Madhavkrishna Singhania, Joint Managing Director & CEO, JK Cement, Dr. Sumeet Kumar Jaranga, Director, Startup India and Mr. Sanjiv Singh, Joint Secretary, DPIIT

Terming this MoU as a Startup friendly initiative, Mr. Sanjiv Singh, Joint Secretary, DPIIT, said that it is a right step in the direction of creating synergies with JK Cement to build a conducive environment for startups and innovators.

Adding further Mr. Singh said this much needed endeavour will immensely help the budding entrepreneurs to scale new heights through this collaboration, will eventually transform innovative ideas into impactful solutions thus emerging India as a global leader in the arena of manufacturing and innovation.

Outlining the essence of this strategic alliance, Director Startup India, Dr. Sumeet Kumar Jarangal revealed that this pro-startup initiative seeks to accelerate entrepreneurship, create viable solutions and drive sustainable development by supporting atleast 10 startups and entrepreneurs over the next one year.

Reiterating JK Cement’s commitment, Mr. Madhavkrishna Singhania, Joint Managing Director & CEO, JK Cement Ltd, said “Partnering with DPIIT reflects our unwavering commitment to nation-building. Together, we aim to cultivate a dynamic and competitive manufacturing ecosystem, driving India’s ambition of becoming a self-reliant and innovation-led economy. This collaboration will ensure that India’s manufacturing ecosystem reaches unprecedented heights, fostering economic prosperity and technological advancement.“

DPIIT and JK Cement envision a future where India stands as a global leader in manufacturing, characterized by innovation, sustainability, and economic resilience. By investing in the growth and development of startups, this partnership is set to create a robust foundation for long-term national progress and self-reliance.

About JK Cement
JK Cement Ltd. is among India’s top manufacturers of grey and white cement and home-building solutions globally. For over five decades, JK Cement has contributed to India’s infrastructure through product quality, customer focus, and technology leadership, beginning with its flagship grey cement unit in Nimbahera, Rajasthan, in May 1975.

The company’s grey cement capacity is 24.2 MTPA, making it a leading manufacturer with a strong presence across 15 states, especially in Rajasthan, Uttar Pradesh, and Madhya Pradesh. With a total White Cement and Wall Putty Capacity of 3.05 MTPA, JK White Cement is sold in 36 countries around the globe. The Company has a strong international presence with two subsidiaries, JK Cement Works Fujairah FZC and JK White Cement (Africa) Ltd.

In 2023, JK Cement launched JK Maxx Paints, offering wall, wood, and metal finishes. In the same year, JKCement expanded into construction chemicals with JK Profix, a waterproofing line, and also entered the Ready-Mix Concrete segment with JK Super Concrete, serving Delhi NCR and set for nationwide growth.