Emphasizing the need for collaboration in driving social change, Ashish Shelar, Cabinet Minister of Information Technology & Cultural Affairs, Government of Maharashtra, called upon innovators, changemakers, and researchers in the We Serve India National Awards to participate in the state government’s quarterly roundtable discussions. Echoing this vision, Arvinder Pal Singh, International First Vice President of Lions Clubs International, highlighted the Lions Clubs’ growing investment of over Rs. 500 crores annually in community development at the event.

We Serve India National Awards

The We Serve India National Awards, an initiative by Lions Clubs International and Forbes India, brought together experts, innovators, researchers, and entrepreneurs among others, to celebrate individuals and organizations making meaningful contributions to society. The event, held in Mumbai as the grand conclusion to zonal events in Guwahati, Kochi, and Surat, honored grassroots efforts and large-scale impact projects in areas such as women’s empowerment, education, healthcare, and environmental sustainability.

Shelar reiterated the government’s commitment to developing an environment where service-driven organizations and individuals can thrive. “Service is the foundation of a progressive society. We must design and synchronize efforts that drive social upliftment, and I invite all those making a difference to contribute their insights at our government’s roundtable discussions,” he said.

The evolving role of social service organizations in India was a key theme of the evening, as Singh elaborated on the changing dynamics of the Lions Clubs. “We operate in an era of collaboration, local stakeholders know their communities best, and our role is to empower them through resources and structured support. Whether through microfinance initiatives that uplift women or health campaigns bridging awareness gaps, our goal is to create sustainable impact,” he stated.

Experts also pointed out the growing engagement of younger generations in service initiatives, with Singh advocating for their inclusion in leadership roles. “We must provide young people with the opportunity to lead in their own way. At Lions Clubs International, we have two members from younger generations on our international board, ensuring fresh perspectives guide our mission,” he added.

In unison, experts said that as large-scale community initiatives grow, the real measure of success lies in their tangible impact on the ground. Ensuring that those being served feel genuinely supported and empowered. Impact assessments have become a crucial tool in evaluating outreach efforts, helping organizations refine their strategies for maximum effectiveness. Partnerships between public welfare programs and grassroots organizations have demonstrated the power of community-driven advocacy, where real change happens when people engage with those they serve, not just for them. Recognizing and celebrating these efforts not only validates their importance but also inspires a wider culture of service and collaboration.

Speaking on this initiative, Sidharth Saini, Chief Operating Officer, News18 Studio said, “Were honored to celebrate the tireless efforts of individuals who selflessly serve their communities. These awards recognize the real, unsung heroes who drive our nations progress. By shining a light on their work, we as a leading news network aim to inspire a wave of service and empower others to contribute to nation-building.“

Among those honored were Abhishek Ray, Bollywood Composer and Singer, for Wildlife Conservation; Raimati Ghuria, Tribal Farmer from Odisha, also known as Queen of Millet, for Sustainable Agriculture; Aditya Jitendra Kumar Mehta, Founder, Aditya Mehta Foundation, for Educational Learning & Skill Development, Seema Sayyad, Manager, Aastha Parivaar, for Women’s Empowerment; Preethi Srinivasan, Founder, Soulfree Trust, for Health Care and Sanitation; and Janani Venkitesh, Environmentalist, for Waste Reduction and Recycling.

The inaugural edition of the We Serve India National Awards by Lions Clubs International and Forbes India highlighted the expanding role of service-driven initiatives across the country. By recognizing individuals and organizations making a measurable impact, the event underscored the growing collaboration between government, nonprofits, and grassroots efforts in addressing key social challenges.

Get ready to indulge in the unmatched cheesiness of the all-new KFC Gold Edition, which presents your KFC favourites in an all-new cheesy avatar. The KFC Gold Edition brings a bold new flavour to KFC’s iconic finger lickin’ good chicken.

Enjoy KFC favourites such as Zinger burger, Boneless Strips & Fries dunked with the flavour of cheese

Crispy, juicy and dunked in the flavour of cheese, the range of items includes the Dunked Chicken Zinger Burger, & Dunked Chicken Strips. And that’s not all. KFC Gold Edition comes in a never-seen-before, exclusive gold & black packaging.

KFC Gold Edition has vegetarian options such as Veg Zinger and Cheesy Fries as well so everyone can savour the cheesy goodness.

Starting at INR 129, the KFC Gold Edition is available for dine-in & takeaway across all 1200+ KFC restaurants in India as well as via the KFC app & website (online.kfc.co.in).

So, what are you waiting for KFC Gold Edition promises a taste adventure like no other. It’s the Zinger you’ve always loved, and the crispy strips you often crave, now dunked in the golden goodness of cheese. Head to your nearest KFC to experience the cheesiest, crunchiest bite.

About KFC

KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who created a finger lickin’ good recipe more than 80 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. Today we still follow his formula for success, with real cooks breading and freshly preparing our delicious chicken by hand in more than 26,000 restaurants in over 145 countries and territories around the world.

For more information, visit online.kfc.co.in.

Bangkok, the vibrant heart of Thailand, continues to captivate travelers as one of the world’s most visited cities. With its rich cultural heritage, world-class hospitality, and thrilling entertainment. This year, as the country gears up for Songkran, Thai new year celebration, run under campaign “Maha Songkarn World Water Festival 2025” the grand celebration that endorsed by Thai government. Visitors will experience unique tradition, water splashing events all over Thailand, and modern attractions.

Bangkok’s Songkran: The Ultimate Global Festival Experience

Video Link: www.youtube.com/watchv=4G62h9J2nw8

Bangkok has been recognized as the “Best City” in the 2025 DestinAsian Readers’ Choice Awards, reinforcing its reputation as a premier travel destination. Adding to its prestige, Songkran has been officially designated as an intangible cultural heritage by UNESCO. From April 12 to 16, the city transforms into a vibrant playground of water fights, cultural performances, and joyful celebrations, making it one of the most exhilarating times to visit.

During Songkran, Bangkok enjoys lighter traffic, making it an ideal time for tourists to explore the city. At the heart of the celebrations is EM DISTRICT, comprising Emporium, EmQuartier, and EmSphere, turning Sukhumvit into the ultimate entertainment hub with events and activities that showcase Thailand’s best offerings.

A major highlight is “Thai Hussa Maha Songkarn” which is a grand celebration of Songkarn festival from April 12-14, a big water splash and street food will be live up at EmSphere while traditional performances, Thai classical game booths, concert will be held at Benchasiri Park next to EmSphere.

Meanwhile, the “Thaitainment Market” hosted at EmSphere from April 3 to 20, featuring Bangkok’s most famous street food vendors, a vibrant Thai-style bar, and an impressive water tunnel entrance. This Instagram-worthy installation will be a major highlight.

Bangkok’s Songkran: The Ultimate Global Festival Experience

To enhance the experience, the “Kud Thai” event which is mean the best Thai selection will highlight Thailand’s craftsmanship and Thai gourmet by selecting the best-in-class of each category and gathering in the event from March 27 to April 20. Emporium’s “Thai Pop Market”, features a curated selection of Thai souvenirs, local fashion, and premium Thai fruits. Visitors can also participate in traditional craft workshops and enjoy live Thai music performances. In addition, EmQuartier’s Thai Culinary Festival, held from April 3 to 16, presenting the country’s finest fruits and street food.

G-Circuit’s Songkran Gala 2.0 from April 11 to 14, one of Asia’s largest LGBTQ+ festivals. Hosted at UOB Live and Tribes Sky Beach Club, EmSphere. this spectacular event will welcome over 30,000 attendees for world-class DJ performances, dazzling entertainment, and an electrifying party experience.

With a perfect blend of tradition, modern festivities, and cultural immersion, Songkran at EM DISTRICT promises an unforgettable experience. Whether exploring Thai heritage, indulging in local delicacies, or joining celebrations, Bangkok remains the ultimate destination for Songkran in 2025.

In a grand celebration of International Women’s Month, Gulshan Group hosted the prestigious Icons of Influence Felicitation Ceremony at Gulshan One29 Mall, honoring exceptional women from Noida who have redefined success and influence in their respective fields.

Gulshan Group Honors Women Achievers at ‘Icons of Influence

The evening was dedicated to recognizing and celebrating women pioneers across diverse domains-from fearless journalists and dynamic entrepreneurs to eminent IAS officers, visionary educators, renowned artists, and impactful community leaders. The felicitation ceremony provided a platform to acknowledge their unwavering perseverance, leadership, and contributions to society.

More than just a celebration, Icons of Influence was a vibrant experience, featuring live music performances, interactive sessions, engaging activities, and an exclusive shopping experience, culminating in a grand dinner-ensuring an unforgettable evening of recognition and camaraderie.

Speaking at the event, Yukti Nagpal, Director, Gulshan Group, expressed, “At Gulshan Group, empowering women is not just a belief-it’s a commitment. Women bring a powerful synergy of empathy, strategic vision, and innovation, shaping industries and driving impactful change. ‘Icons of Influence’ is our tribute to the exceptional women who continue to break barriers and redefine excellence. We are honored to celebrate their achievements and remain steadfast in our mission to create platforms that fuel their growth, ensuring a more inclusive and progressive future.”

With Icons of Influence, Gulshan Group not only honored extraordinary women but also inspired the next generation of changemakers to push boundaries and pursue excellence. As a brand committed to creating legacies, Gulshan Group will continue to champion initiatives that celebrate, uplift, and empower those who shape the world with their influence and vision.

Vanesa, the premium fragrance brand for modern women, has announced Bollywood sensation Kiara Advani as its new brand ambassador. This exciting collaboration marks a significant milestone in Vanesa’s journey, reinforcing its commitment to empowering women and inspiring confidence in them.

Bollywood Superstar Kiara Advani, the new face of Vanesa

Kiara Advani, known for her poise, charm, and authenticity, perfectly embodies the essence of Vanesa. Her journey in the film industry reflects confidence and self-expression, qualities that align seamlessly with the brand’s philosophy.

For Kiara, fragrance is more than just a scent; it’s an extension of her personality. Kiara’s personal fragrance preferences reflect her dynamic persona – fresh and floral scents for the day and warm amber notes for the evening. With this partnership, Vanesa aims to translate this duality into a collection that resonates with modern consumers who seek versatility and elegance in their fragrances.

Expressing her excitement, Kiara Advani said, “Im beyond thrilled to be associated with Vanesa. For me, confidence is about embracing my true self, owning my strengths and vulnerabilities, and walking through life with authenticity. This is what makes working with Vanesa so special, as the brand celebrates individuality, and that’s something I truly believe in.”

Saurabh Gupta, MD & CEO, Hamilton Sciences Pvt. Ltd., said, “We are delighted to welcome Kiara Advani to the Vanesa family. Kiara embodies the essence of our brand with her elegance, charm, and relatable appeal. Her journey and personality perfectly align with Vanesa’s philosophy of celebrating individuality and modern femininity. We believe this collaboration will inspire women to embrace their individuality with confidence.”

Vanesa’s legacy of working with strong, inspiring women continues with Kiara, following in the footsteps of its first brand ambassador, Kareena Kapoor Khan. As Kiara steps into this role, she brings a fresh, modern perspective to the brand while honouring its timeless essence.

About Vanesa
Vanesa isn’t just a brand, it’s a movement. Bold, unapologetic, and effortlessly chic, Vanesa speaks to the woman who knows exactly what she wants-and isn’t afraid to go after it. With contemporary, edgy styling at its core, the brand resonates with today’s confident woman: stylish, self-assured, and always ahead of the curve. Vanesa creates a space for women who are not just living life, but owning it-glamorous, outspoken, vibrant, and ready to take on the world on their own terms.

Parimatch Sports, a high-quality sportswear brand inspired by the world’s top athletes, has launched a new bold billboard campaign that captures the spirit of the IPL season in spectacular fashion.

Parimatch Sports Captures IPL Spirit with Game-Changing Outdoor Experience

Live across Kolkata from March 25 to May 25, the campaign transforms city streets into thrilling visual experiences. These aren’t ordinary billboards-they’re fearless, eye-catching 3D installations designed to stop people in their tracks. Through this initiative, Parimatch Sports continues to energize the sporting community, building on its tradition of WOW-effect campaigns inspired by global icons like Nike, Adidas, and Coca-Cola.

One of the billboards features dramatic 3D elements: extended gloves, a cricket helmet, and even a phone caught mid-air. These elements create a powerful illusion of a cricketer bursting out of the board-full of motion, energy, and excitement.

Another installation showcases a massive spinning wheel with the question: “Who wins this cricket league” As it turns, the spotlight lands on one bold answer-YOU-emphasizing the brand’s daring spirit and energy, traits that deeply resonate with true champions inspired to win.

These installations don’t just advertise-They stop traffic. Spark reactions. And bring the electric celebration of cricket straight to the streets.

Launched just as major IPL rivalries heat up, the campaign amplifies the tension, thrill, and competitive fire of the season.

Wear it. Feel it. Win it.

About Parimatch Sports
Parimatch Sports is a high-quality sportswear brand inspired by the world’s top athletes and designed to equip every brave soul on their winning track. With passion at heart, Parimatch Sports creates pro-on-field kits for football and cricket teams and a comprehensive range of everyday workout clothes for fans. The main feature that makes this brand stand out from the crowd is its exclusive design, inspired by top world’s athletes and their victories on the pitch. Parimatch Sports appearance on the market pursues an ambitious goal-expanding the horizons of Indias love for sports, bringing it to a brand new level.

Action Construction Equipment Limited (ACE), India’s leading material handling and construction equipment manufacturer and market leader in the Mobile Cranes & Tower Cranes segment, emerges as a key participant at Bauma 2025, the world’s premier trade fair for construction machinery, currently taking place in Munich, Germany, from 7-13 April 2025.

ACE AT35 Telehandler

A dominant force in India, ACE holds a 63% share in mobile cranes and 60% in tower cranes, driving growth across infrastructure, construction, manufacturing, logistics, defence, and agriculture. Beyond domestic leadership, ACE has expanded its global footprint, exporting to over 44 countries across the Middle East, Africa, Asia, and Latin America. Its participation at Bauma 2025 reinforces Indias position as a global hub for construction equipment innovation and manufacturing.

The global construction equipment market is projected to reach USD 194.10 billion by 2030, with India expected to play a crucial role in driving this growth. With its advanced manufacturing capabilities and cutting-edge solutions, ACE is well-positioned to address the evolving demands of infrastructure development worldwide.

Mr. Sorab Agarwal, Executive Director, ACE, said, “ACE is not just manufacturing equipment; we are shaping the future of global infrastructure. Our commitment to innovation, sustainability, and engineering excellence drives us to set new industry benchmarks. As governments worldwide invest in modernization, ACE is ready to deliver cutting-edge solutions that enhance efficiency, reliability, and sustainability. Bauma 2025 is a powerful platform to showcase India’s manufacturing strength, and we are proud to represent the nation on the world stage.”

Bauma Expo is a premier gathering of global manufacturers, policymakers, and industry leaders, providing a platform to showcase advancements, foster collaborations, and explore emerging trends in infrastructure development. As a strong ambassador of ‘Make in India’, ACE continues to expand its presence across Europe, the Middle East, Africa, Southeast Asia, and South America, bringing Indian engineering excellence to international markets.

At Bauma 2025, ACE is presenting its latest innovations, including the Equal Wheel Backhoe Loader, 3.5-ton Telehandler, and NX360 Multiactivity Pick-and-Carry Crane, reinforcing its commitment to technological excellence and innovation.

Further cementing its role as a leader in indigenous manufacturing, ACE recently secured a USD 49 million defence order from the Ministry of Defence, reinforcing its commitment to the ‘Make in India’ and ‘AtmaNirbhar Bharat‘ initiatives.

Trident Group, one of the world’s largest vertically integrated textile manufacturers focused on sustainability, organized a preventive health checkup camp for its employees to observe World Health Day on April 7. Demonstrating its unwavering commitment to employee well-being, Trident Group organized the medical camp at the Hostel Campus, Budhni wherein residents benefited from free general health checkups, diagnosis, and medicine distribution.

Free Health Checkup camp organised by Trident Group at Budhni campus wherein residents benefitted from general health checkups, diagnosis and medicine distribution

In alignment with the global commemoration of World Health Day, the camp was organized in collaboration with Madhuban Hospital, a multi-specialty hospital located near Trident’s plant in Budhni, Madhya Pradesh. Madhuban Hospital caters to the medical needs of the company’s employees, their family members, and neighbouring communities.

The hospital is committed to providing the latest medical facilities and services to residents of Budhni, Hoshangabad, Obedullaganj, Rehti, Nasrullahganj, Barkhedi, and other areas within a 50 km radius, covering a total population of around 200,000 people.

By raising awareness and advocating for a healthier future for all, the health camp aimed to empower employees with knowledge and resources to maintain good health. The camp also emphasized the importance of preventive measures in the context of overall well-being.

Speaking on the occasion, Dr CA Harrison, the Director of Madhuban Hospital, said, “A strong foundation in health is the cornerstone of a prosperous future. When we prioritize wellness from the beginning, we create a ripple effect that benefits not only ourselves but also future generations.”

Through strategic collaborations and proactive engagement in social causes, Trident Group continues to make a meaningful difference, advocating for equitable access to healthcare and a more inclusive society. The organization’s initiative epitomizes the spirit of World Health Day 2025‘s theme – “Healthy Beginnings, Hopeful Futures,” highlighting the crucial role of mental and physical fitness in shaping long-term well-being.

About Trident

Trident Limited is the flagship company of Trident Group, an Indian business conglomerate and global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (Yarn, Bath & Bed Linen) and Paper (Wheat Straw-based) manufacturer. Tridents towels, yarns, bedsheets, and paper businesses have earned global recognition and are delighting millions of customers across India and the world. Trident is one of the largest players in home textiles in India.

Supplying national, captive, and retailer-owned brands; the organization is highly decorated with awards from its customers, vendors, and various government entities in recognition of advancing the highest standards in product quality, social responsibility, and environmental stewardship. The company operates in three major business segments: Textiles, Paper, and Chemicals, with its manufacturing facilities in Punjab and Madhya Pradesh.

For more information about Trident Ltd. please visit www.tridentindia.com.

Red FM, Indias leading private radio and entertainment network, proudly presents the fifth season of Poila Boithak. This grand event, scheduled for April 20, 2025, at Nazrul Mancha Auditorium, expresses Bengals essence with music, art, and food. The festival celebrates Poila Boishak, also known as the Bengali New Year, and offers an immersive experience of nostalgia. This cultural extravaganza offers live performances and traditional activities.

Poila Boithak Season 5

Music is the soul and spirit of Poila Boithak, and this year, attendees can look forward to electrifying performances from some of Bengal’s most celebrated artists. The stage is set, and Somlata & The Aces will enchant the audience with Somlata’s honey-like voice and hurricane-force personality. Next in line, we have Fakira, a folk-fusion-rock band that blends Baul music with contemporary sounds, ready to bring their unique energy to the stage along with Ananya and the Bohemian Baul, a musical collective reimagining Baul with a modern, eclectic twist.

At Poila Boithak, a plethora of unique cultural and interactive experiences will be offered, from live painting on greeting cards to the sweet start with Mishti Mukh, where every guest is greeted with traditional Bengali sweets. You can pen down your wishes for the new year on the larger-than-life Halkhata Installation, which will travel across the city, the final stop for this installation being the Nazrul Mancha Auditorium. The event also offers Aalta for the Ladies so that women can adorn their feet and hands with traditional Aalta motifs. At the same time, men can sport stylish chandan teekas, bringing a modern twist to age-old customs.

Speaking on the festivity, Nisha Narayanan, COO and Director of Red FM & Magic FM, said, “Poila Boithak is an immersive yet emotional celebration of new beginnings, which effortlessly moves our souls, hearts and minds to feel each moment with gratitude. Red FM is honoured to give our heartfelt tribute to Bengal’s timeless spirit through music, art, and tradition. A brand that believes in inclusion and diversity, this celebration is a reflection of that very ethos. We’re elated and blessed to continue this legacy with a fifth season. This season is the result of the seeds sown by unshaken roots and powerful intent, which has helped us walk through the essence and soul of Bengal. Phenomenal performances, moving voices, and tearful eyes are proof that this occasion of tradition truly compels us to dive deep into our being and connect us to our heritage. I think the Bengali New Year unites us to honor the past and embrace the present with joy, nostalgia and hope. We welcome you to come and be a part of this festivity and pen down your futures with a new dawn.”

Experience the grandeur of Poila Baisakh like never before. Mark your calendars for April 20, 2025, and head to Nazrul Mancha Auditorium to celebrate Bengali culture, music, and heritage. Red FM ensures that this New Year’s celebration will be remembered.

About 93.5 RED FM
Red FM stands out as India’s largest radio channel and one of the biggest entertainment networks. We are hyper-local, hyper vocal, and with our brand philosophy and attitude ‘Bajaate Raho!’ We are at the core of millennials’ hearts. By leveraging our two-decades-old legacy and expertise, we sow the seeds of a ‘larger than life experience’. We thrive on the emotional connection with the listeners and audience fashioned through a massive footprint of 69 radio stations nationwide. We create original podcasts, digital shows, and on-ground events, feature independent music, make 360-degree noise, and speak the truth. As the ‘station of expression,’ Red FM boasts over 663 award-winning campaigns including BEST BRAND, BEST FM STATION, and BEST RJs.