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Blink and You'll Miss it: Sting Energy Drops a 2-second ad with Mercedes-AMG PETRONAS F1 Team

Sting Energy with the Mercedes-AMG PETRONAS F1 Team has launched another high-energy ad that treats speed as both its story and its format. Centred around a tight two-second edit, the film borrows the instinct, reflexes and precision of an F1 pit stop to capture Sting’s jolt of energy in the blink of an eye.

 

Sting Energy X Mercedes-AMG PETRONAS F1 Team


The creative idea is simple: fast just got faster!


Early reactions have been buzzing, with viewers calling out the blink-and-miss pace, the F1-inspired cut and the way the film mirrors how they scroll – fast, instinctive and non-stop. Social chatter reflects a mix of surprise and excitement, with many rewatching the ad just to catch every detail packed into those two seconds.


In an era where every second counts, Sting Energy leans into format innovation with one of its sharpest, shortest pieces of communication yet. With this launch, the brand is experimenting with a bold, format-breaking approach. 

Yezdi Roadster Wins "Best 350cc Motorcycle" at Zee Media Auto Awards 2025

Classic Legends adds another milestone to its motorcycling legacy by winning the prestigious Zee Media Auto Awards 2025 for its new Yezdi Roadster. One of 2025’s popular mid-sized motorcycle launches, the Yezdi Roadster was recognised as the “Best 350cc Motorcycle” of the year. Boman Irani, Co-founder, Classic Legends, received the award from the Hon’ble Union Minister of Road Transport and Highways, Shri Nitin Gadkari.

 

Boman Irani receives the Best 350cc Motorcycle Award for the YEZDI Roadster from Union Minister Nitin Gadkari at the Zee Media Auto Awards 2025

 

The Roadster stands out for its defiant Yezdi design philosophy, a stance built for riders who favour individuality over convention. Its factory-backed custom kits and more than 50 combination options set a new benchmark for personalisation in the 350cc space. Reviewers also called out the modular seating system, switching from solo to dual in minutes, as a rare blend of style and practicality. The Roadster carries forward Yezdi’s benchmark reputation for handling and braking. Its Continental dual-channel ABS, strong front and rear disc setup, and well-judged suspension deliver confident control, while the accessible seat height and balanced ground clearance give it both poise and ease in everyday riding. At its core sits the new 350cc Alpha2 engine paired with a six-speed gearbox and an assist-and-slipper clutch, engineering that brings smooth, eager performance to everyday riding.

 

Boman Irani, Co-founder, Classic Legends, said, “Yezdi motorcycles have always been more than machines, they are about the heart of motorcycling. As the custodian of the brand, we draw from a rich legacy and constantly push ourselves to innovate. We made the 2025 Yezdi Roadster to be one of the safest and most multifunctional motorcycles in the Indian subcontinent. The award recognises the undeniable role of the Yezdi Roadster in encouraging the culture of motorcycling because the 350cc segment is one of the fastest growing. We will continue meeting the modern rider’s expectations of machines that combine character with versatility.”

 

The win is a testament to the Roadster’s “Born Out of Line” philosophy and Classic Legends’ commitment to building performance classics. The 2025 Yezdi Roadster redefines the heavily competitive roadster category with its bold design, segment-first modular innovations, the liquid-cooled Alpha2 engine and best in class braking and handling. The Yezdi Roadster’s long-haul confidence is supported by an industry-leading warranty and maintenance programme.

 

With riders seeking more personalised, meaningful motorcycling experiences, the company continues to shape the future of accessible, character-rich motorcycling culture in India.

 

About Classic Legends Pvt. Ltd.

Classic Legends Pvt. Ltd. was founded with a vision to reintroduce iconic motorcycle brands in India & international markets. The company currently boasts an elaborate portfolio constituting Jawa, Yezdi & BSA marquee brands. It aims to bring consumers a quintessential motorcycling lifestyle experience by co-creating exciting product and service offerings within its motorcycling ecosystem and bringing back renewed fervour into the performance-classic motorcycle market.

 

Website: www.jawayezdimotorcycles.com 

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Tetra Pak Start-up Challenge Winner 'Oji' Launches Affordable, Vitamin C- enriched Iced Tea

  • From idea to product in 10 months, supported by Tetra Pak and Startup India

  • Aims to democratize mindful refreshment in India

 

Ruloi tea, an Assam based startup has launched one of India’s most affordable iced teas made with real tea brews and crafted for today’s discerning consumer seeking mindful refreshments. Launched under the brand name ‘Oji’, the iced teas are available in two delectable flavors-Lemon and Lychee, contain antioxidants and are enriched with Vitamin C, providing smart hydration and taste. The product is currently available in Assam via Drinkoji.com, leading retail outlets, national hypermarket chains, and neighbourhood mom-and-pop stores. It will soon be rolled out on quick-commerce platforms and in select cities across the Northeast and beyond.

 

Oji Launches Affordable Vitamin-c enriched Iced tea

 

Oji is one of the winners of Startup Challenge 2024 by Tetra Pak India, in partnership with Startup India, an initiative aimed at fostering innovation in India’s F&B ecosystem. Through the programme, Oji received comprehensive support in product development, mentorship, and commercialization, along with access to Tetra Pak’s Product Development Centre in Chakan for hands-on assistance in product formulation and testing.

 

Priced at an accessible INR 10 for each 160 ML carton and curated with one of the world’s finest teas naturally sourced from Assam, the product is made for the modern generation that values authentic experiences and mindful consumption. Packaged in convenient, hygienic, ready-to-drink Tetra Pak packaging, the teas are ideal for anyone seeking everyday refreshment with a touch of wellness.

 

Commenting on the launch, Bijit Sarma, Co-founder, Oji said, “Oji was born in the lush valleys of Assam, the cradle of the world’s finest teas, with a simple vision: to democratize access to healthy, flavorful beverages. We wanted to take the essence of Assam’s tea heritage and present it in a form that resonates with today’s youth – affordable, refreshing, and guilt-free. Every sip of Oji carries the soul of the Northeast, where authenticity meets innovation. With the unwavering support of Tetra Pak and Startup India, we have transformed a local dream into a national offering – proudly Indian in spirit, and global in appeal.

 

Sagar Rai Deka, Co-founder, Oji added, “Our journey with Oji is about building a bridge between Assam’s natural wealth and the modern Indian lifestyle. We are committed to proving that a brand from the Northeast can redefine the beverage landscape nationally, by offering a product that’s authentic, functional, and genuinely good for you. Oji represents the future of Indian refreshment- proudly homegrown, sustainable, and made for everyone. We are grateful to the support we received from Tetra Pak and Startup India in bringing our vision to reality.

 

At Tetra Pak, we are deeply committed to nurturing India’s fast-evolving beverage innovation ecosystem. Oji Iced Tea is a perfect example of how passion and purpose can come together to create something truly refreshing – rooted in local heritage, yet globally relevant. Through the Startup Challenge, we are proud to have supported Oji’s journey from concept to shelf, providing access to our global expertise, paper-based packaging, and product development capabilities. Our goal remains clear – to empower homegrown innovators who are redefining the beverage industry,” Cassio Simoes, MD, Tetra Pak South Asia, commented.

 

Sanjiv Singh, Joint Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), Startup India said, “India’s startup ecosystem has become one of the most dynamic in the world, with over 180,000+ recognised startups across 770+ districts (as of August 2025). Nearly 52% of them are from tier-2 and 3 cities.

 

Home-grown startups are therefore in a unique position to combine global best practices with local insights, creating products that resonate with modern Indian consumers and push India’s reputation as a hub for food & beverage innovation. We are proud to support initiatives like Tetra Pak’s Start-Up Challenge and remain committed to fostering an ecosystem where these startups can scale, generate meaningful employment, and help India capture even greater value from its innovation landscape.

 

Blending authentic tea brews with great taste and affordability, Oji represents a new era of mindful refreshment. Over the coming months, Oji plans to gradually expand its footprint beyond the Northeast, bringing its refreshing, iced teas to consumers across India through both modern and traditional retail channels.

 

About Oji Iced Tea
Oji Iced Tea is a next-generation ready-to-drink beverage brand from Ruloi Tea, founded by Bijit Sarma and Sagar Rai Deka – two entrepreneurs inspired by the tea-growing heritage of Assam and driven by the mission to make smart refreshment both delightful and accessible. Rooted in authenticity, Oji reimagines the timeless tradition of Assam tea for a new generation that seeks flavour, freshness, and conscious living. Every carton of Oji embodies the brand’s philosophy – authenticity, taste and affordability.

From Harsh Terrain to Global Markets, Vingroup Pursues the Roads Less Taken

Hon Tre Island in Central Vietnam once felt like the end of the world. It was dry, windswept and easy to overlook, a stretch of land with no power grid, no fresh water and no clear path to development. It sat quietly in Nha Trang Bay, known to locals but rarely considered by investors. But in 2001, when Pham Nhat Vuong returned to Vietnam after years building Technocom into one of Ukraine’s most successful food companies, this unlikely island became one of the first places where he focused his renewed attention.

 

VinFast factory in Hai Phong, Vietnam

 

Vuong came home after a decade in Eastern Europe that had turned instant noodles into a national staple and created thousands of stable jobs. He brought with him capital and confidence, but also a sharpened sense of what Vietnamese entrepreneurs could achieve on the global stage. The contrast between Kharkov’s busy factories and Hòn Tre’s silence could not have been greater. Many people dismissed the idea of developing the island at all, let alone building a luxury resort. Some said it would be like throwing money into the sea. But Vuong and his early team saw a blank canvas where others saw inhospitable terrain.

 

The project moved ahead. After eighteen months of construction, a five-star resort opened its doors. Its speed and scale signaled a new kind of ambition within Vietnam’s private sector. Then came the cable car, stretching 3.2 kilometers across the Nha Trang sea. For fifteen years, it held the title of the world’s longest over water cable car, an engineering achievement that few thought possible in Vietnam.

 

That first success gave rise to Vinpearl, which evolved into a nationwide network of resorts, entertainment complexes, golf courses and hospitality assets. Today, the brand had grown into an ecosystem of 57 facilities in 19 provinces and cities, anchoring some of Vietnam’s most sought after destinations. In October 2025, Vinpearl was recognized by Brand Finance as the strongest brand in Southeast Asia, a milestone that underscored how an audacious bet on an overlooked island became the foundation for the country’s leading tourism brand.

 

In hindsight, what rose on Hon Tre became the first clear expression of an instinct that would guide Vingroup for the next two decades, dare to dream big. Vingroup applied the same approach to each new sector it entered: choose a difficult challenge, execute with speed and build to world-class standards. That philosophy shaped its next frontier: Mobility.

 

VinFast Goes Global

VinFast emerged with the explicit goal of helping Vietnam build its own modern automotive industry. Vuong’s public statements made the motivation clear. “If it were only for money, Vingroup would not be foolish enough to make cars,” he said. In an interview, he called the venture a “devotion project”.

 

Domestically, VinFast quickly changed Vietnam’s mobility landscape. In the first nine months of 2025, it became the first carmaker in Vietnam’s history to surpass one hundred thousand electric vehicles sold, reaching a cumulative total of 103,884 units by the end of the third quarter. Its VF 3, VF 5, VF 6 and VF 7 models led electric vehicle sales in their respective segments. In October 2025, it set another unprecedented record by delivering more than 20,000 vehicles in a single month, raising the ten-month total to 124,264 cars nationwide and maintaining its position as the top automotive brand in Vietnam for twelve straight months.

 

International expansion followed a well-defined and customer-focused strategy. VinFast established a growing presence across North America, Europe and key markets such as Indonesia, the Philippines and the Middle East before moving into India. In India, by late October 2025, VinFast had 24 operational dealerships with a goal of 35 by year end. Each showroom was built to global retail standards and supported the launch of the premium VF 6 and VF 7 in the market. The Tamil Nadu plant, covering 400 acres, is designed for 50,000 vehicles per year in its first phase and scalable to 150,000. When fully operational, it is expected to create thousands of direct jobs and several thousand more across the supply chain.

 

To support the network, VinFast has stitched together one of the most diverse EV service partnerships now operating in India. Working with RoadGrid, myTVS, Castrol India, and Global Assure, the company has built a backbone for charging, maintenance, emergency support, and parts distribution.

 

VinFast also partnered with multiple Indian financial institutions such as Yes Bank, State Bank of India, HDFC Bank, etc. to deliver both dealer and retail financing, providing flexible repayment options, competitive interest rates and on-site customer support, a crucial step in accelerating India’s transition to electric mobility.

 

Recognition soon followed. In November 2025, VinFast India received two major honors at the Jagran Hi-Tech Awards: EV Manufacturer of the Year and EV Disruptor of the Year for the VF 7. The jury cited the company’s design capability, customer-centric model and strategic commitment to India’s growing EV ecosystem.

 

While VinFast advanced globally, Vingroup continued broadening its long term foundations. Two newly announced industrial directions, VinMetal and VinSpeed, reflect a deeper push to expand Vietnam’s technological and manufacturing capacity. VinMetal focuses on the metallurgical industry, supplying high-quality materials to meet the internal needs of the Vingroup ecosystem while contributing to the growth of heavy industry nationwide.

 

VinSpeed concentrates on high-speed railway transport and related industrial infrastructure, aiming to master advanced railway technology, lead a local supporting industry ecosystem and develop modern, efficient and environmentally friendly transport corridors, including proposed high-speed routes from Hanoi to Quang Ninh and from Ho Chi Minh City to Cần Giờ. Together, these initiatives signal Vingroup’s intent to build strategic industrial depth rather than rely solely on imported technologies.

 

The New Frontiers

In 2025, Vingroup also announced Culture as a new core pillar. The initiative spans talent development, film production and event organization, creating an ecosystem dedicated to preserving heritage, nurturing creative talent and elevating Vietnamese culture on the international stage.

 

The group’s newest large scale undertaking, Vinhomes Green Paradise in Cần Giờ, represents a shift from building cities to reimagining them. Set at the meeting point of forest and sea, the project is designed as an ESG++ megacity that blends ecological preservation, green mobility, renewable energy and AI-supported environmental monitoring. It is the first official candidate of the New7Wonders “Seven Wonders of the Future Cities” campaign, with the organization calling it a “rare jewel” and a symbol of Vietnam’s future facing vision.

 

For ordinary developers, this is the kind of project they would likely walk away from. Building Vinhomes Green Paradise means working beside a sensitive mangrove biosphere and navigating a coastal terrain shaped by tides and rising seas. It requires long term environmental care, careful engineering and investment that precedes any return. The ambition to bring forest, sea, green transit and low density living into one coherent plan goes well beyond standard development and reflects the same spirit that once transformed a barren island into a destination.

 

But Vingroup is no ordinary developer, and the methods it chooses to turn the Vinhomes Green Paradise vision into a sustainable, green reality extend far beyond standard practice. One example is its adoption of the K-DPM method, a technology originating from Japan that converts dredged mud into stable material while reducing emissions and protecting the mangrove ecosystem. Vingroup selected this approach despite its potentially higher cost, a choice that highlights its decision to place environmental safeguards above cheaper, easier alternatives.

 

The project has already shifted expectations of urban living among residents in Ho Chi Minh City. With cooler temperatures, lower pollution levels and direct high speed transit planned from Cần Giờ to the city center, Vinhomes Green Paradise is positioning itself as a future living destination where nature and modernity coexist in balance. New7Wonders leaders noted that it exemplifies the type of urban design humanity will need in an era defined by climate pressure and rapid urbanization.

 

Across all these chapters, from a barren island in 2001 to electric mobility, industrial expansion, cultural investment and regenerative urbanism, Vingroup has followed a consistent pattern. It chooses difficult opportunities early, commits to them fully and works until a new standard emerges.

 

Twenty years ago, few believed Hon Tre could become a resort destination. Ten years ago, few imagined a Vietnamese EV brand would lead its domestic market or expand into India and Europe. Today, a new vision is taking shape in Cần Giờ, challenging assumptions about what a sustainable megacity can be.

 

The through line is not a specific industry. It is a mindset grounded in confidence, discipline and service to a broader purpose. Vingroup’s story shows that “daring to dream big” can simply be a long practice of choosing the hard path, building capabilities patiently, and believing that Vietnam can reach further than expected.

The Alkaline Water Company Inc Enters Into Strategic Advisory Agreement

The Alkaline Water Company, Inc. (OTCID:WTER), a leading producer of premium alkaline water products, today announced that it has entered into a strategic advisory agreement with The Bitcoin Group, a recognized leader in blockchain infrastructure and digital asset management. The engagement is designed to support the development of a compliant and technically robust digital asset treasury strategy for WTER.

 

Under the agreement, The Bitcoin Group will advise on the structure and implementation of a Bitcoin-aligned treasury framework intended to enhance balance-sheet resilience, diversify capital allocation, and position WTER to leverage emerging digital-asset financing mechanisms within the functional beverage sector.

 

Scope of Advisory Services

The Bitcoin Group will provide WTER with specialized expertise in several key areas:

 

Digital Treasury Architecture:

  • Development of a strategic Bitcoin allocation model, multi-signature custody protocols, and integrated reporting systems for secure, auditable, and compliant asset management.

 

Regulatory and Risk Controls:

  • Implementation of SEC- and FINRA-aligned compliance procedures, including governance, custody safeguards, valuation standards, and volatility-mitigation mechanisms appropriate for a publicly traded issuer.

 

Financing and Capital Structure Innovation:

  • Evaluation of blockchain-based capital solutions such as tokenized real-world assets (RWA), production-linked digital instruments, and other blockchain-enabled financing structures to support operational growth and reduce reliance on traditional credit facilities.

 

Market Infrastructure Connectivity:

  • Assessment of partnerships with regulated RWA platforms and institutional-grade custody and liquidity networks to ensure secure integration with the broader digital asset ecosystem.

 

This advisory engagement supports our objective of optimizing long-term financial stability and expanding our access to innovative capital markets,” said Ricky Wright, Chief Executive Officer of The Alkaline Water Company. “The Bitcoin Group brings deep technical and regulatory expertise that will help us evaluate and implement a digital asset treasury strategy aligned with our operational goals and shareholder interests.”

 

About The Alkaline Water Company, Inc.

Founded in 2012 and headquartered in Glendale, Arizona, The Alkaline Water Company, Inc. (OTCID:WTER) develops, manufactures, and distributes premium bottled alkaline water products using proprietary electrolysis technology and Himalayan rock salt to deliver an 8.8 pH profile. The Company operates across major retail channels in North America and remains committed to sustainable packaging, operational efficiency, and functional beverage innovation.

 

About The Bitcoin Group

Since 2014, Bitcoin Group has been a pioneer in Digital Asset Treasury Management, building a proven framework for integrating high-performing blockchain assets into public company balance sheets. By bringing institutional discipline to the rapidly evolving digital asset sector, Bitcoin Group enables organizations to future-proof enterprise value, unlock new growth opportunities, and secure their position as innovators within their industries. With over a decade of specialized expertise, Bitcoin Group has established itself as a strategic leader in corporate blockchain adoption-helping forward-thinking companies leverage digital assets with confidence, compliance, and long-term vision.

 

Guided by a singular mission, Bitcoin Group is scaling its capabilities to become the BlackRock of Blockchain: the trusted, institutional-grade partner for digital asset strategy. Through rigorous methodology, deep market insight, and a commitment to transparency, Bitcoin Group is shaping the future of corporate treasury strategy in the blockchain era. “We bring deep technical, regulatory, and institutional-grade digital asset expertise that will be instrumental as we evaluate and implement a modern treasury strategy. Our expertise will allow us to explore digital asset integration in a way that is disciplined, compliant, and aligned with our operational objectives and our commitment to delivering value for shareholders,” said Wesley Blom, Chief Executive Officer of The Bitcoin Group.

 

FORWARD-LOOKING INFORMATION

Certain information set forth in this press release contains “forward-looking information,” including “future-oriented financial information” and “financial outlook,” within the meaning of applicable securities laws (collectively referred to herein as forward-looking statements). Except for statements of historical fact, the information contained herein constitutes forward-looking statements and includes, but is not limited to, the (i) projected financial performance of the Company; (ii) completion of, and the use of proceeds from, the sale of the shares being offered hereunder; (iii) the expected development of the Company’s business, projects and joint ventures; (iv) execution of the Company’s vision and growth strategy, including with respect to future M&A activity and global growth; (v) sources and availability of third-party financing for the Company’s projects; (vi) completion of the Company’s projects that are currently underway, in development or otherwise under consideration; (vii) renewal of the Company’s current customer, supplier and other material agreements; and (viii) future liquidity, working capital and capital requirements. Forward-looking statements are provided to allow potential investors the opportunity to understand management’s beliefs and opinions in respect to the future so they may use such beliefs and opinions as one factor in evaluating an investment. These statements are not guarantees of future performance and undue reliance should not be placed on them. Such forward-looking statements necessarily involve known and unknown risks and uncertainties, which may cause actual performance and financial results in future periods to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Although forward-looking statements contained in this presentation are based upon what management of the Company believes are reasonable assumptions, there can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. The Company undertakes no obligation to update forward-looking statements if circumstances or management’s estimates or opinions should change, except as required by applicable securities laws. The reader is cautioned not to place undue reliance on forward-looking statements. The United States Securities and Exchange Commission (“SEC”) has provided guidance to issuers regarding the use of social media to disclose material nonpublic information. In this regard, investors and others should note that we announce material financial information on our company website, www.LelantosHoldings.io, in addition to SEC filings, press releases, public conference calls and webcasts. We also use social media to communicate with the public about our company, our services and other issues. It is possible that the information we post on social media could be deemed to be material information. Therefore, in light of the SEC’s guidance, we encourage investors, the media and others interested in our company to review the information we post on the Company website.

 

Website: www.thealkalinewaterco.com.

RPSG Lifestyle Media Hosts the Inaugural Edition of The Edit Collective at the St. Regis, Mumbai

RPSG Lifestyle Media hosted the inaugural edition of The Edit Collective at the 38 Manhattan Penthouse, The St. Regis Mumbai. The gathering brought together editors from the company’s five titles to discuss the future of storytelling and media in India.

 

(L-R) Avarna Jain, Aindrila Mitra, Rahul Gangwani, Anupama Chopra, Meghna Sharma, Sourav Majumdar

 

Avarna Jain, Chairperson of RPSG Lifestyle Media Pvt. Ltd., addressed the gathering and moderated a fireside chat titled “The New Storytellers” with editors from the publications: Rahul Gangwani, Editor of Esquire India; Aindrila Mitra, Editor of Robb Report India; Anupama Chopra, Editor of The Hollywood Reporter India; Meghna Sharma, Executive Editor of Manifest; and Sourav Majumdar, Editor-in-Chief of Fortune India. 

 

The panel discussion examined how content is being shaped for Indian audiences across platforms. Speaking about the company’s vision, Avarna Jain said, “Our promise is simple, to be the home where India’s most influential stories and storytellers live and to do that in partnership with those who believe, like we do, that culture is the most powerful form of currency in the world today. Culture is capital.”

 

Nishanth Vishwanath, General Manager, The St. Regis Mumbai said, “The St. Regis Mumbai has always been the city’s house of celebrations and conversations. Hosting the inaugural edition of The Edit Collective was a natural choice, as it brings together editors shaping India’s content landscape. This platform strengthens collaboration between hospitality and lifestyle media, fostering dialogue and ideas that elevate both industries.

 

The event marked a milestone year for RPSG Lifestyle Media, which operates under the RP-Sanjiv Goenka Group. The company has partnered with over 150 brands since its inception. The year included events such as The Hollywood Reporter India’s Roundtables, Robb Report India’s RR Experience in Udaipur, the Esquire and Michael Kors Diwali Party, the FDCI Manifest Wedding Weekend, Fortune India’s Best CEOs event, and Fortune 40 Under 40.

 

RPSG Lifestyle Media operates print and digital publications across lifestyle, luxury, entertainment, and culture verticals in India, delivering cross-platform media solutions from print to digital and experiential content.

 

The company’s portfolio includes Esquire India, Robb Report India, The Hollywood Reporter India, Manifest, Fortune India, Open Magazine, and digital platforms MensXP, iDiva, and HOOK. The group’s broader media ecosystem includes Editor-G, HOOK, Pocket Aces, and Saregama.

 

About RP Sanjiv Goenka Group 
With a US $7 billion asset base the RP-Sanjiv Goenka Group is one of India’s fastest growing conglomerates with a significant global presence. The Group has 50,000 employees and over five hundred thousand shareholders. The Group’s businesses include power and energy, chemicals, retail, IT-enabled services, FMCG, education, media, entertainment, and sports.

IIT Bombay's Technology Innovation Hub (TIH) All Set to Host ATMAN 3.0, an Eight-week Accelerator Powering Early-stage HealthTech Startups

The Technology Innovation Hub for Translational Research on IoT and IoE at IIT Bombay is set to host ATMAN 3.0, an eight-week accelerator designed to transform early-stage HealthTech ventures into investment-ready businesses. The initiative will culminate in a Demo Day on January 9, 2026, at Novotel, Mumbai International Airport, where participating startups will pitch before investors, industry leaders, and members of the investment committee. The current cohort of 13 startups was chosen from a competitive pool of 173 startups that pitched their ideas to TIH IIT Bombay. Each winning participant will be awarded funding support of INR 1 crore or more, based on startup evaluation.

 

Backed by the National Mission on Interdisciplinary Cyber-Physical Systems (NM-ICPS) and DST (Department of Science and Technology), Technology Innovation Hub (TIH) at IIT Bombay was established as a Section 8 not-for-profit company to advance translational research and technology-driven entrepreneurship. The Hub works across sectors such as healthcare, BFSI, agriculture, Industry 5.0, smart infrastructure, and education, translating innovation into practical outcomes that serve both industry and society.

 

Through ATMAN 3.0, TIH at IIT Bombay is deepening its engagement with the HealthTech ecosystem, helping innovators bring research-based medical solutions to market.

 

Current cohort includes 13 ventures addressing critical challenges across medical devices, digital health, assistive care, and clinical monitoring. Prezitec Health Private Limited has created Precigo, a snap-on needle tracking system that enhances precision during ultrasound-guided interventions. Shitashii Innovations has developed Emokeigo, a flexible, non-invasive device for speech-impaired patients. ATTOX Research Laboratories brings AMRIT, a rapid antimicrobial resistance testing solution targeting infections that claim millions of lives each year. Queliz Lifetech is advancing UltraHand, a robotic rehabilitation device aiding stroke and paralysis recovery. Brela Innovations has built Naibra, smart breast health monitoring pads promoting early detection of breast cancer. Intecog Logistech is introducing Thermadog, a temperature and theft monitoring solution for pharmaceutical logistics. Raycura Medical Technologies offers BETTER, a rehabilitation platform designed for post-stroke therapy. Saintiant Technologies has developed Vitus, a portable vital health monitoring system to check cardiac and metabolic health. DeepFacts Private Limited presents proRITHM, an AI-powered wearable platform for real-time patient monitoring. MicroHeal focuses on managing chronic gut disorders through a digital therapeutic approach. Miraii.ai has designed a voice-enabled smart ring for seniors to detect falls and trigger immediate alerts. Mythri MedTech Solutions has developed Vitals Care Pro, addressing cardio-metabolic diseases through continuous vitals tracking. Kode Blue Technologies introduces BLU+, an emergency care solution strengthening response systems across smaller cities.

 

Speaking about the initiative, Mr Kiran Shesh, CEO, Technology Innovation Hub (TIH) at IIT Bombay, said, “ATMAN 3.0 is designed to accelerate India’s HealthTech innovators from research to real-world impact. These entrepreneurs are addressing critical challenges that affect millions – ranging from access to diagnostics and rehabilitation to emergency response and chronic care. Our role is to provide structured mentorship, regulatory guidance, and investor access, enabling their technologies to scale responsibly. By creating a clear pipeline from prototype to commercialization, TIH IIT Bombay aims to strengthen India’s innovation ecosystem and position IIT Bombay as a leading hub for next-generation healthcare technologies.”

 

Speaking on the occasion, Mr. Hardik Joshi, COO of Technology Innovation Hub (TIH) at IIT Bombay said, “ATMAN 3.0 is not just an accelerator, but a launchpad empowering Health-tech founders to innovate responsibly and scale with purpose. With a mission to cultivate an ecosystem where technology and patient-centric outcomes converge to shape a healthier future for India, we at TIH IIT Bombay aim to encourage the transformation of early prototypes into market-ready solutions, via tailored mentorship and strategic support. We are extremely delighted at hosting the third edition of ATMAN and we look forward to more such opportunities as we move towards a Viksit Bharat.”

 

The programme spans eight modules covering market discovery, product development, business strategy, financial planning, regulatory readiness, and investor engagement. Startups receive continuous mentorship from domain experts, clinicians, and business professionals, ensuring that innovation is balanced with clinical and commercial viability.

 

The last day of the program; the Demo Day on January 9, 2026 will feature startup pitches alongside discussions on investment trends, regulatory frameworks, and emerging technology models in healthcare. It will also serve as a platform for portfolio startups from earlier TIH IIT Bombay programmes to engage investors for follow-on funding and partnerships. Dedicated networking spaces will facilitate collaboration between founders, investors, and industry stakeholders, ensuring meaningful dialogue that extends beyond the event.

 

As India looks towards Viksit Bharat 2047, ATMAN 3.0 reinforces TIH-IIT Bombay ’s mission of building a sustainable bridge between research and enterprise. By supporting innovators through every stage, from concept to commercialization, the Hub continues to strengthen India’s position in global HealthTech development.

 

About TIH IIT Bombay

The Technology Innovation Hub for Translational Research on IoT and IoE (TIH‑IoT) at IIT Bombay is a Section 8 not‑for‑profit company established under the National Mission on Interdisciplinary Cyber‑Physical Systems (NM‑ICPS). The Hub is dedicated to advancing translational research, entrepreneurship, and innovation across sectors including healthcare, BFSI, agriculture, Industry 5.0, smart infrastructure, and education. By fostering collaboration between academia, industry, and government, TIH IIT Bombay  enables innovators to transform research into scalable solutions that serve both society and the economy. Through initiatives like the ATMAN accelerator, TIH IIT Bombay is building a sustainable bridge between concept and commercialization, positioning IIT Bombay as a central hub for next‑generation technologies.

 

Website tihiitb.org/programs/innovation-entrepreneurship-development/atman-3/

Instagram www.instagram.com/tih_iitb/

LinkedIn www.linkedin.com/company/technology-innovation-hub/

Dreaming of a White Christmas? Head to Canada with the Nation's Flag Carrier

If you’ve always wanted to experience the magic of a white Christmas, there is no better place than Canada to visit this season! The snow-covered winter wonderland has natural parks, winter festivals, and Christmas markets just waiting to be discovered. And the best part about travelling to this snowy landscape from India? Air Canada offers great connections from Delhi to Toronto and Vancouver.

 

Here are our top picks for where to visit during the festive season:

 

Banff National Park, Alberta
Banff Christmas Market & Lake Louise Sleigh Rides

Tucked in the Rocky Mountains, Banff looks like a picture-perfect holiday postcard. Temperatures go below 10°C creating the perfect ambience for Christmas. Head to the Banff Christmas Market at Cascade Shops to pick up handmade crafts and heart-warming goodies, listen to carol singers and sip on hot chocolate as you stroll under a canopy of lights.

 

How to get there: Air Canada operates double daily flights from Delhi to Vancouver via Montreal or Toronto. From Vancouver, take a 90-minute flight to Calgary and then get an 80-minute bus to Banff. 

 

Niagara Falls, Ontario
Winter Festival of Lights

Canada is synonymous with the Niagara Falls; if visiting for Christmas, go see the breathtaking waterfall frozen into stunning shards of ice. And walk the Niagara Parkway, which is lit up with over three million light displays, fireworks and laser shows! 

 

The Winter Festival of Lights, which runs from November to early January, is Canada’s biggest free outdoor light show, with firework displays over Niagara Falls on Fridays and Sundays, as well as music and ice carvings at Dufferin Islands.

 

How to get there: Air Canada operates seven weekly direct flights (one daily) from Delhi to Toronto. The bus Toronto to Niagara Falls takes 90 minutes, while the train is two hours.

 

Whistler, British Columbia
Whistler Village Winter Wonderland & Ice Skating

Whistler Village is an idyllic snow haven in the Coast Mountains, lit up with over 350,000 fairy lights during Christmas. Covered in around 10 meters of snow a year, the village houses Whistler Blackcomb, one of the largest ski resorts in North America. Join in the fun with bonfires, Santa visits, and skating on the Olympic Plaza rink. Shop for crafts at the local markets or sip warm cider after a round of night skiing.

 

How to get there: Air Canada operates double daily flights from Delhi to Vancouver via Montreal or Toronto. It’s then a two-hour drive to Whistler. 

 

Toronto, Ontario
Toronto Santa Claus Parade & Distillery District Winter Village

City lovers will relish the Christmas buzz of Toronto. The CN Tower glows red and green, capturing the true spirit of the season, while a stunning tree lights up Nathan Phillips Square to get everyone in the holiday mood. The famous Santa Claus Parade is worth seeing with its floats, bands, and flying elves. The Distillery Winter Village decorates its 40 huts with lights, treats and gifts on brick paths. 

 

How to get there: Take one of Air Canada’s seven-weekly direct flights (one daily) from Delhi to Vancouver via Montreal or Toronto. 

 

There is something magical about being part of a perfect white Christmas celebration and Canada knows best how to create a winter wonderland for you to enjoy some festive fun!

Trehan Iris Appoints Wellness Icon Milind Soman as Wellness Advisor to Champion Holistic, Nature-Led Living Across Its Developments

Trehan Iris, a pioneering name in Indian real estate for over seven decades, has announced a major strategic initiative to embed holistic wellness at the core of all its upcoming developments. Aligning with its guiding philosophy “Nourish Your Being” the company is integrating biophilic design elements, nature-led environments, and mindful community amenities to create living and working ecosystems that elevate everyday well-being. 

 

Trehan Iris onboards Milind Soman as its Wellness Advisor

 

In a significant step toward strengthening this vision, Trehan Iris has appointed an actor, model, film producer, fitness and a wellness icon ‘Milind Soman’ as its Wellness Advisor. Widely regarded for promoting holistic health, endurance, and sustainable lifestyle practices, Milind will consult on the wellness framework for Trehan Iris’ upcoming projects in Gurugram and Noida. His guidance will help shape-built environments that inspire residents and professionals to adopt healthier, more mindful ways of living.

 

Speaking about the collaboration, Abhishek Trehan, Executive Director, Trehan Iris, said,“At Trehan Iris, we believe that wellness is the ultimate luxury. Our partnership with Milind Soman marks a significant step in translating this belief into built environments where every design element, amenity, and experience fosters holistic well-being. His philosophy of balanced, mindful living aligns seamlessly with our vision for the future of real estate.”

 

While Aman Trehan, Executive Director, Trehan Iris adds, “Real estate must evolve to meet the changing needs of people, and wellness is central to that evolution. With Milind Soman onboard, we’re bringing sharper insight into designing spaces that encourage healthier lifestyles, from the architecture to the everyday experiences. This partnership reinforces our mission to build the next generation of wellness-led developments.”

 

Expressing his enthusiasm, Milind Soman commented, “Wellness is not about doing something extra, it’s about integrating healthy habits and mindful choices into everyday life. I’m glad to associate with Trehan Iris as their Wellness Advisor to shape communities that make well-being an intrinsic part of how people live, move, and connect.”

 

With this collaboration, Trehan Iris reinforces its commitment to redefining luxury real estate by placing holistic wellness at the heart of its design philosophy and community planning. The company continues to craft future-ready spaces that promote harmony, balance, vitality, and a deeper connection with nature.

 

About Trehan Iris

Building on a legacy of over 7 decades, Trehan Iris is now reimagining urban development through the lens of wellness. With more than 15 million sq. ft. delivered across 100+ landmark projects—including IRIS Broadway Gurgaon, IRIS Broadway Greno West, an ongoing 1 million retail led, mixed use development, IRIS Tech Park, and IRIS Cyber Tower—the company has consistently demonstrated innovation, quality, and trust. Moreover, Trehan Iris is also expanding its presence in the south with a 5-star hotel and IT Park in Bangalore along with other upcoming residential projects in Gurgaon and a commercial & retail development in Noida. Additionally, these upcoming projects will focus on wellness, further enhancing lifestyle and ecosystem. With this new chapter, Trehan Iris is committed to make wellness an integral part of all future developments.

SOCOMEC and IFCCI Launch Multi-Faceted CSR Initiatives Promoting Education, Clean & Green Energy, and Zero Plastic Waste Management

SOCOMEC Group, in collaboration with the Indo-French Chamber of Commerce & Industry (IFCCI), has launched Project Edu-Sustain – Education, Environment & Sustainability Initiative, a series of impactful CSR interventions focused on Education, Clean & Green Energy, and Zero Plastic Waste Management. The initiative aims to promote holistic and sustainable community development across Mumbai, Chennai and Delhi-NCR, contributing to a cleaner, smarter, and more inclusive future.

 

SOCOMEC and IFCCI Launch Multi-Faceted CSR Initiatives Promoting Education, Clean & Green Energy, and Zero Plastic Waste Management

 

Reflecting SOCOMEC’s enduring commitment to social and environmental responsibility, Project Edu-Sustain integrates education, renewable energy, and environmental conservation to create long-term, scalable impact.

 

Key Focus Areas:

  • Clean & Green Energy: Installation of solar panel systems in 7 government schools across Chennai and Delhi-NCR, generating over 35,000–50,000 kWh of renewable energy annually, reducing carbon emissions and ensuring energy-efficient learning environments.

  • Education for Underserved Communities: Establishment and running of two educational centres supporting over 80 primary-level children from high-risk and underserved communities and ensure least drop out. These centres provide after-school academic support, mentoring, and creative learning spaces to strengthen learning outcomes and prevent school dropouts.

  • Zero Plastic Waste Management: Adoption of two beaches – Prabhadevi and Dadar in Mumbai – under a comprehensive Zero Plastic Waste Management initiative, targeting the collection and recycling of over 15,000 kg of marine plastic waste annually. The collected plastic is upcycled into useful products, generating livelihood opportunities for local waste pickers.

  • Awareness & Employee Engagement: Through employee volunteering, community outreach, and sustainability awareness programs, the initiative promotes environmental consciousness among students, corporate employees, and local residents.

 

Aligned with the United Nations Sustainable Development Goals (SDGs) — particularly SDG 1 (No Poverty), SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 7 (Affordable and Clean Energy), SDG 11 (Sustainable Cities and Communities), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action) and SDG 14 (Partnership for Goals) — Project Edu-Sustain underscores SOCOMEC’s dedication to integrating sustainability with social progress.

 

Leadership Speak

Mr. Meenu Singhal, Regional Managing Director, SOCOMEC Greater India, stated, “At Socomec, sustainability is a core part of our business strategy and culture. We are committed to advancing carbon footprint transparency, upholding ISO 9001 and ISO 14001 certifications, and advancing eco-design practices. Through Project Edu-Sustain, in collaboration with IFCCI, we bring this vision to life by integrating clean energy solutions, enabling education for underserved communities, and championing zero-plastic initiatives. These efforts are creating resilient ecosystems that empower people and protect the planet, ensuring that progress and responsibility can go hand in hand.”

 

Ms. Nida Khanam, Head of Human Resources, SOCOMEC Greater India, stated, “Socomec’s commitment to social and environmental sustainability extends both inside and outside the organization, fostering an inclusive and safe workplace, empowering communities through sustainable actions. Over the past few years, we have successfully collaborated with IFCCI on strategic CSR projects. We are taking this partnership forward through Project Edu-Sustain, operating two education centers for children of female sex workers, installing solar panels in seven government schools across Chennai and Delhi NCR to promote renewable energy, and adopting two beaches in Mumbai under the Zero Plastic Model to drive environmental awareness and community participation.”

 

Ms. Payal S. Kanwar, Director General, Indo-French Chamber of Commerce & Industry (IFCCI), added, “We are proud to partner with SOCOMEC Group in driving projects that deliver measurable and lasting impact on both people and the planet. Through initiatives such as solarizing government schools, empowering children from underserved communities, and reviving beaches through zero-plastic interventions, we are collectively building ecosystems of change. These efforts represent a true convergence of innovation, inclusion, and sustainability. 

We are also deeply thankful to SOCOMEC Group for their continued partnership with IFCCI’s CSR Department since its inception in 2023. Their commitment to community development and sustainability has been instrumental in driving impactful initiatives that empower underserved communities and promote a more inclusive and environmentally responsible future.”