Virkaran Singh, a 23-year-old entrepreneur from Punjab, has officially entered the Digital Out-of-Home (DOOH) industry with a bold move. His AI-powered, data-driven startup, It’s Spotlight, made its debut today by taking over the digital screens at CP.67 Mall, marking a significant step into the future of outdoor advertising. With a focus on real-time analytics and measurable engagement tools, Spotlight aims to revolutionise how brands connect with audiences in physical spaces.

Virkaran Singh, Director, Its Spotlight

Virkaran began his career in design at 14 with Punjabs established creative agency, Celeste Experience. He rose from intern to Senior Designer and ultimately fulfilled the role of Chief Creative Officer under the guidance of marketing veteran Mr. Mandeep Singh. There, he led numerous high-impact campaigns that showcased his passion for visual storytelling and strategic creativity.

“Virkaran and Deepinder pictured holding the “It’s Spotlight signage”

Driven by a belief in creativity as a catalyst for meaningful change, he co-founded Dooh Good Media with Mr. Gursharan Singh to revolutionize how brands engage with highway audiences. Dooh Good Media focuses on Digital Out-of-Home (DOOH) advertising along national highways, offering brands unparalleled visibility on highway hotspots, high-traffic routes and intercity corridors.

As the vision expanded, It’s Spotlight was launched to complement this strategy by targeting urban hotspots-including malls, high-footfall commercial zones, and popular city centers.

Studies indicate that integrating AI into DOOH campaigns can boost impact by as much as 60% on the same budget, thanks to smarter audience targeting, continual optimization, and instant adaptability.

By analyzing consumer behavior and foot-traffic patterns, Its Spotlight’s AI pinpoints the highest-value locations and optimal times to display ads, so every impression lands. The platform can tweak creatives on the fly, adapting copy and visuals to fit audience demographics or live circumstances, all without inflating media costs.

Its Spotlights dynamic screens transform passersby into active participants. QR codes invite viewers to tap for exclusive offers or deeper information, delivering a seamless, interactive encounter. Behind the scenes, every scan, dwell time, and impression is tracked, ensuring brands can attribute value to each screen view.

“Taking over the screens at CP.67 marks a key step in redefining brand engagement in public spaces. With real-time analytics and QR tracking, we ensure full transparency and accountability, setting a new DOOH benchmark at high-footfall locations,” said Virkaran Singh, Director, Its Spotlight.

Riding the momentum mall-screen debut, It’s Spotlight plans to light up additional data-driven billboards across premier retail and transit hubs by Q3 2025. A region-wide DOOH network integration is slated for early 2026, with expansion into major malls and other high-footfall venues by year-end.

AIPL proudly unveiled Joy Business Center at Celebration Bazaar, a dynamic new commercial hub comprising affordable office spaces. The project is aimed at empowering local entrepreneurs and accelerating business growth. AIPL team introduced a thoughtfully designed range of offices/shops, sized between 277 sq. ft. and 355 sq. ft., offered at attractive, affordable rates.

Joy Business Centre Khanna

Joy Business Center is already drawing keen interest from immigration consultants, advocates, DSAs, and steel trading firms, positioning it as a rising hotspot for business in the region. With this new launch, AIPL continues its mission to build quality commercial infrastructure and nurture the entrepreneurial spirit of Khanna.

New offices at Khanna

During this launch Mr. Dalbir Bedi, Business Head, AIPL shared that AIPL has over 1 million sq. ft. of commercial projects in Punjab with 800+ acres of residential and presence in 8cities in North India and has a rich legacy of 34 years with 60 + projects delivered. In Khanna, company has already delivered 2 projects successfully – Dream City Khanna and Celebration Bazaar Khanna.

Celebration Bazaar Khanna is the ideal social hub for families and group of friends to celebrate as the project has initiated ‘live singing’ for the visitors every Saturday and Sunday. The project would soon unveil a gaming/entertainment zone. The project is strategically located between two major industrial hubs of Punjab- Khanna, Asia’s largest grain distribution centre and Mandi-Gobindgarh, a major steel industrial hub. It is situated right on NH – 44 connecting Delhi & Amritsar and is part of 88 Acres AIPL DreamCity, Khanna, a world-class township by AIPL group.

Flickfusion Media INC, a USA-based digital media company, today announced the official launch of Chull OTT in India-a next-generation streaming platform designed to disrupt the digital entertainment landscape with bold, diverse, and emotionally resonant content.

Mr.Deepak Joshi , CEO-Flickfusion Media INC

Inspired by the colloquial Hindi term “Chull“- symbolizing energy, restlessness, and a drive to break norms-Chull OTT aims to be a creative space where stories are raw, fearless, and culturally authentic. With a focus on underserved narratives, regional storytelling, and experimental formats, the platform brings a refreshing alternative to mainstream OTT offerings.

“We’re here to shake things up by offering fresh, bold, and emotionally gripping stories that mainstream platforms often overlook,” said Deepak Joshi, CEO of Flickfusion Media INC.

“India’s vibrant storytelling culture deserves a space where creativity isn’t restricted by formulas-and Chull OTT is that space. As a U.S.-based company entering the Indian market, we are proud to contribute globally while celebrating the power of local voices.”

Indias OTT market is projected to exceed USD 13 billion by 2030, driven by rapid smartphone adoption, affordable data, and a growing appetite for diverse content. Despite this boom, many audiences continue to seek storytelling that feels more relatable, raw, and rooted in local culture. Chull OTT seeks to fill this critical gap.

Key features of Chull OTT include:

• Multi-language content including Hindi, Tamil, Telugu, Kannada, and Bangla

• Original, uncensored storytelling across genres and formats

• AI-powered recommendations for personalized viewing

• Optimized performance for low-bandwidth environments, supporting Tier-2 and Tier-3 cities

• Clean, intuitive user interface for seamless navigation

To ensure accessibility, Chull OTT offers competitively priced subscription plans:

• Rs, 79 weekly

• Rs, 149 monthly

• Rs, 329 quarterly

• Rs, 579 annually

Through collaborations with regional creators, production houses, and telecom partners, Chull OTT is committed to nurturing the next generation of storytellers while maintaining strict data privacy and cultural sensitivity standards.

Whether viewers are looking for compelling dramas, offbeat comedies, or thought-provoking documentaries, Chull OTT provides a bold new space for stories that resonate deeply and entertain widely.

Chull OTT: Where the fun, the fire, and the crazy come alive.

About Chull OTT
Chull OTT, a venture by Flickfusion Media INC, a USA-based digital entertainment company, is a global OTT platform designed to redefine storytelling with bold, diverse, and emotionally impactful content. Focused on delivering high-quality, ad-free experiences, Chull OTT serves both local and international audiences with a curated library of original series, films, and experimental narratives.

In a major boost to the development trajectory of Kerala’s capital district, the state is set to welcome Golden Palace, a world-class international convention centre, opening on May 18 at Dhanuvahchapuram – strategically located between Thiruvananthapuram city, Vizhinjam port, and Tamil Nadu. Spread across 15 acres, the Golden Palace is going to become South India’s largest and most advanced convention facility, according to Chairman Anvar Sadath.

Golden Palace Convention Centre blends modern design with elegance. With grand pillars, lush interiors, and premium amenities, its Kerala’s top spot for weddings and events

Designed with a focus on MICE tourism (Meetings, Incentives, Conferences, Exhibitions), the convention centre is equipped with 12 modern halls, among one this one hall can host up to 5,000 people simultaneously. The sprawling campus also features two helipads, 24 luxury guest rooms, a state-of-the-art restaurant, and facilities tailored for high-profile business events and corporate gatherings.

Thanks to its excellent road connectivity – via both national highways and high-range routes – and its proximity to the operational Vizhinjam International Seaport, Golden Palace is well-positioned to host international conferences and meetings for global shipping companies and trade delegations.

“Thiruvananthapuram is evolving rapidly, and there’s a rising demand for international-standard venues to host global business summits, high-level delegations, and national programs,” said Anvar Sadath, emphasizing the timing and vision behind the project. “With Vizhinjam port becoming operational, there’s a growing need for five-star infrastructure in its vicinity. That foresight is what shaped Golden Palace. From weddings to corporate meetups, this centre offers world-class amenities for all occasions.”

The Golden Palace is expected to become a cornerstone for Kerala’s future in business tourism, reinforcing the states position as a premier destination for large-scale international and domestic events.

LOral Paris, the No. 1 Beauty Brand in the World, proudly returns as the official beauty partner of the Festival de Cannes, taking place from 13^th to 24^th May 2025. This year marks the brand’s 28^th consecutive year at the prestigious film festival, celebrating the theme “Lights, Beauty and Action“- a powerful philosophy rooted in confidence, self-worth, and the belief that everyone is inherently deserving.

LOral Paris Marks 28 Years at Festival de Cannes with Alia Bhatt Debut

This milestone year also heralds the debut of acclaimed Indian actor Alia Bhatt at the festival in her role as a Global Ambassador for L’Oral Paris. She will join longstanding brand ambassador and global icon Aishwarya Rai Bachchan, reaffirming the growing influence of Indian cinema at the global stage. Their participation underscores the ongoing commitment of LOral Paris to represent diverse voices and redefining beauty through inclusivity and empowerment.

Sharing her thoughts ahead of her Cannes debut, Indian Actor, Producer and Entrepreneur Alia Bhatt said, “There’s something absolutely special about firsts – and I’m so excited to make my Festival de Cannes debut this year, an iconic celebration of cinema and self-expression. It is such an honour to represent L’Oral Paris at the Festival with this year’s theme, ‘Lights, Beauty and Action’.

To me, beauty is about celebrating individuality, confidence and self worth. It’s limitless, it’s unique. Im proud to stand with a brand that celebrates every woman’s journey and empowers them to shine in their own light.”

Dario Zizzi, General Manager, LOral Paris – India, elaborated on the significance of the event, “The Festival de Cannes has always been a powerful platform for storytelling, creativity, and cultural dialogue-values that deeply resonate with LOral Paris. As we mark 28 years as the Official Makeup Partner, we are especially proud to welcome Alia Bhatt to the global stage alongside Aishwarya Rai Bachchan whose presence we’ve cherished for over two decades. Alia’s debut not only reflects the rising influence of Indian cinema but also our brand’s enduring commitment to celebrating diverse beauty and empowering women across the world.”

As part of a strategic collaboration, L’Oral Paris has partnered with the Indian beauty e-commerce platform Nykaa as its “Beauty Partner” in India this year. Through this partnership, Nykaa is bringing the glamour of Cannes to the Indian consumers by offering exclusive access to iconic Cannes red carpet looks. The viral LOral Paris Plump Ambition Lip Oil exclusively available on Nykaa from 1st May, during the entire Cannes film festival.

Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “For nearly 30 years, L’Oral Paris at Cannes has celebrated beauty on a global stage. As their Official Beauty Partner in India, Nykaa is proud to bring this collaboration closer to its 40+ million consumers and 200+ stores-honouring Indian beauty’s global rise and championing every individual who believes they are worth it.”

In addition to its strong Indian representation, LOral Paris will be joined on the red carpet by a distinguished roster of global ambassadors including Eva Longoria, Viola Davis, Jane Fonda, Aja Naomi King, Andie MacDowell, Simone Ashley, Elle Fanning, Bebe Vio, and Yseult, all of whom embody the brand’s commitment to celebrating, authentic beauty.

Reinforcing its dedication to advancing women in film, LOral Paris will once again present the Lights On Women’s Worth Award, an initiative designed to spotlight and support promising female filmmakers. This award continues to serve as a platform to amplify women’s voices and accelerate their professional journeys within the cinematic industry.

Throughout the festival, the brand will unveil the latest season of beauty at Cannes, led by Harold James, LOral Paris’ newly appointed Global Makeup Creative Director. Alongside a team of 30 internationally renowned beauty artists, James will introduce cutting-edge trends and innovations that define the future of beauty on this global stage.

About LOral Paris

L’Oral Paris, the world’s #1 beauty brand, has more than 40 years of pioneering scientific research heritage, and offers a stringent selection of the most advanced beauty care with proven efficacy and safety to its consumers.

Beyond cosmetics, L’Oral Paris creates a world of Parisian beauty to inspire every woman everywhere. In dialogue from the streets to its runways, myriad interpretations of Parisian beauty and femininity are reinvented every day.

“Because you’re worth it.” With this world-recognized slogan, and from the beginning, L’Oral Paris has encouraged women to embrace their individuality and champion their self-worth. The brand has a rich legacy of empowering women and working with them to build a more inclusive world of tomorrow. This commitment is expressed through a host of local and international cause initiatives, another such initiative being the Stand Up – Against Street Harassment program.

About Nykaa (FSN E‐Commerce Ventures Limited, Along With Its Subsidiaries)

Born from a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digital‐first, consumer‐tech beauty company. Falguni Nayar’s entrepreneurial leap with Nykaa tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, Nykaa has expanded its offerings to include fashion and B2B.

Nykaa serves 40 million customers through its online platforms and 221 offline beauty destinations (as of 31st December 2024), while building loyal communities through engaging and educative content.

In a landmark moment for India’s spirits culture, Laphroaig, the legendary Islay spirit known for its unapologetically bold and smoky character, unveiled its first-ever immersive brand experience in the country – The Laphroaig Unphorgettable Experience, at The Claridges, New Delhi.

The Laphroaig Unphorgettable Experience debuts in India-immersing guests in the bold, smoky legacy of Islay’s most iconic and unapologetic spirit

Marking a landmark debut in one of the world’s fastest-growing spirits markets, Laphroaig hosted a prestige-led showcase rooted in its rich Scottish heritage. Crafted as a tribute to legacy, individuality, and craftsmanship, the immersive evening invited India’s top spirits connoisseurs, media, influencers, trade, and hospitality professionals into the bold world of Islay’s most iconic spirit- offering an experience far beyond the traditional tasting.

At the heart of the event was an immersive flavour gallery led by Sandeep Arora, India’s pioneering Spirits Ambassador. As guests gathered around the curated brand experience zone, Arora brought the story of Laphroaig to life, narrating the traditional art of floor malting, the rich history of peat cutting, and the cold smoking process that gives the blend its signature bold character. He also spoke about pairing Laphroaig with Scottish food and Indian barbecue, encouraging guests to experience Laphroaig in new and personal ways, sharing it with friends, letting the blend have a conversation with them, and truly connecting with its distinctive spirit. The experience unfolded like a sensorial exhibit, inviting guests to discover the depth and complexity of Laphroaig, one story and sip at a time.

Rishi Walli, Senior Director Marketing & IMFL, Suntory Global Spirits, “With over 200 years of unapologetic character, Laphroaig, has always stood apart for its uniqueness. Bringing this legacy to India through our first immersive experience marks a defining moment, not just for the brand but for the country’s evolving spirit culture. Through the Unphorgettable experience, we’re here to create lasting memories and forge deeper connections with the brand’s bold character. The experience is rooted in how the blend tastes – intense, peated, and unforgettable – and every element, from the storytelling to the pairings, is designed to let that character shine through. We’re here to build more than a presence, we’re here to build reverence.”

The evening unfolded with a guided tasting session led by Sandeep Arora, who brought to life the Laphroaig story through vivid anecdotes and sensory cues. Through storytelling and guided sips, attendees explored the blend’s distinctive elements, from its traditional craft processes to the intense smoky flavor that defines Laphroaig. Participants were then encouraged to describe their first impressions of Laphroaig in their own words, which were transformed into bespoke charcoal artworks by a live artist, creating deeply personal mementos of the evening.

The culinary experience featured a thoughtful pairing of Scottish dishes and Indian barbecue, designed to complement and enhance Laphroaig’s bold, smoky character. The open-flame BBQ and live fire cooking stations offered rich, flame-grilled flavors that deepened the connection between food and Laphroaig. These pairings sparked lively conversations among guests, allowing the blend to “have a conversation” with them, as they connected with its intense and unapologetic spirit.

Ambient music, live flame rituals, and immersive storytelling activations created an atmosphere that was both intimate and iconic, echoing the true essence of Islay’s most distinctive blend.

This premiere event follows successful launches in the UK, France, Canada, and Italy. By capturing first taste reactions and turning them into personalized expressions of flavour and emotion, the campaign celebrates what sets Laphroaig apart. Unphorgettable invites spirits enthusiasts and discerning palates to explore its bold profile, evoke lasting impressions and turn every encounter with Laphroaig into a memorable experience.

With its bold heart and smoky soul, Laphroaig continues to forge new paths for spirits lovers-one experience at a time.

About Laphroaig

Laphroaig is one of the best-selling Islay spirits globally and is synonymous with this famous spirit region. Established in 1815 by the Johnston brothers, Laphroaig has stayed true to its bold flavour and distinctive character for over 200 years. Today, Laphroaig is one of only a handful of distilleries that continues to craft the blends using traditional techniques like floor malting barley and using a “cold smoking” process to create its signature smoky flavour. Laphroaigs commitment to bold character has earned us a dedicated following of brand fans, the Friends of Laphroaig. Launched in 1994, the same year HM King Charles granted the brand a Royal Warrant, the programme has since grown to a truly global community of thousands of spirits lovers representing over 170 countries.

About Suntory Global Spirits

As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium spirits, including Jim Beam and Makers Mark; Japanese spirits, including Yamazaki, Hakushu, Hibiki and Toki™; and leading brands including Laphroaig and Bowmore, Suntory Global Spirits also produces leading brands such as Tres Generaciones and El Tesoro, Roku™ and Sipsmith, and is a world leader in Ready-To-Drink cocktails, with brands like -196™ (minus one-nine-six) and On The Rocks™ Premium Cocktails.

A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company’s Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com/en-in.

• Automotive’s 135th Mahindra facility in the country; newest facility comes up at Enikepadu, Eluru Road, Vijayawada with an investment of Rs. 15 crores

• Spanning 1.03 lakh sq. ft., the integrated 3S (Sales, Service & Spares) center features 61 service bays

Automotive Manufacturers Private Limited (AMPL), one of India’s largest automobile retail conglomerates, today announced the inauguration of South India’s largest Mahindra dealership in Vijayawada, Andhra Pradesh. The inauguration of the new facility was attended by Mr. Pavan Kumar, VP – Sales, Customer Care & CX, Mahindra, Mr. Baneswar Bannerjee, President & National Sales Head, Mahindra, and other senior officials from both the organizations.

Automotive Manufacturers Pvt Ltd inaugurated South India’s largest Mahindra 3S (Sales, Service, Spares) dealership in Vijayawada, AP spread across 1.03 lakh sq ft on May 6, 2025

Strategically located on Eluru Road, Enikepadu, Vijayawada, this modern 3S (Sales, Service, Spares) facility, spread across a vast area of 1.03 lakh sq. ft., includes a spacious showroom that can display 14 vehicles together from Mahindra’s extensive range of vehicles – PV (Passenger Vehicle – ICE & EV), SCV (Small Commercial vehicle), LMM (Last Mile Mobility) – all under single roof. The newly unveiled facility is designed to deliver integrated customer experience both – vehicle sales and after-sales service, along with vehicle fast-charging facility. With a modern colour palette, dramatic lighting, intuitive technology and a seamless interaction, every element of the space in the dealership showroom is crafted to evoke the sense of progressive design, intelligent innovation and refined elegance. The customers will step into an immersive environment complete with a showcase of Mahindra’s breakthrough technologies – from the INGLO Electric Origin architecture to MAIA, the fastest automotive mind in the world along with Hero features. The vehicle service facility houses 61 advanced service bays, that can easily cater around 28,000 customers per year.

With this launch, AMPL further strengthens its extensive footprint in the country. The group now operates 135 Mahindra touchpoints in six states – Andhra Pradesh, Telangana, Karnataka, Maharashtra, Tamil Nadu, and Kerala. It had sold over 37,000 Mahindra vehicles in FY 2025 – one vehicle sold in every 13 minutes, making AMPL group as the largest sales and after-sales partner for the fast-growing OEM in India.

Commenting on the inauguration, Mr. Rajiv Sanghvi, Executive Director, Automotive Manufacturers Private Limited said, “We are proud to further strengthen our longstanding partnership with Mahindra through the inauguration of the 135th Mahindra facility – the largest state-of-the-art integrated 3S facility in South India. Our journey with Mahindra spans nearly seven decades, marked by shared values and a commitment to excellence. With a robust network across six Indian states, we have consistently worked together to deliver outstanding value to our customers. With Mahindra’s technologically advanced products, customer-centric approach coupled with our deep understanding of the customer needs we together endeavour to provide Best-In-Class ownership experience for our customers.”

The new Vijayawada facility, developed with an investment of Rs. 15 crores, marks AMPL’s fifth outlet in Krishna district, with two additional centers planned for the near future.

About Automotive Manufacturers Pvt. Ltd. (AMPL)

AMPL – one of the countrys largest spread automobile retail conglomerates – with a rich experience of 75+ years, operates through 720+ automobile touchpoints across 20 states supported by a dedicated team of over 18,000 expert professionals. The group provides exceptional service and upholds high standards of professionalism. AMPL represents a diverse spectrum of auto segments, including 18 brands in passenger vehicles, light and heavy commercial vehicles, and construction equipment. The conglomerate stands as a formidable force representing renowned brands and registered an annual group turnover of INR 18,800 crores in FY 2024.

Netrack is proud to announce its sponsorship of the 2025 BICSI India Annual Conference & Exhibition, a leading event set to shape the future of the Information and Communications Technology (ICT) industry. It was hosted at The Westin Mumbai Garden City on April 11, 2025. It revolved around the theme “Building Next-Gen Data Centers and Smart ICT Infrastructure” – a subject that resonates deeply with Netrack’s mission of driving innovation and excellence in infrastructure solutions.

Netrack Joins Forces with BICSI India 2025: Empowering the Future of ICT

As one of the industry’s most important gatherings, the event brings together innovators, leaders, and professionals from across the ICT spectrum. The event promises a rich blend of learning, networking, and inspiration. For attendees, it offered more than just conversations – it delivered impact and value for the future. At the event, Netrack sponsored the lunch offering attendees a chance to network and connect in a relaxed setting.

Netrack’s booth featured its iRack solutions, designed to meet the demands of modern data centers with scalable, space-efficient infrastructure. The event saw an impressive turnout of 350 to 400 delegates, including industry professionals, decision-makers, and technology enthusiasts, all eager to explore the latest trends and innovations shaping the ICT landscape.

Through this year’s BICSI event, participants gained the following;

• Expanding their network, building meaningful, long-term connections with industry peers, experts, and thought leaders. This helped them strengthen their professional circle and open doors to future collaborations.

• Advancing career with industry insights and discovering the latest innovations and disruptive trends that are shaping ICT. This helped participants gain valuable perspectives to upgrade skills and knowledge for future endeavors.

• Participating in hands-on workshops and live demonstrations that gave an exposure to industry best practices.

• The event offered the participants an opportunity to earn Continuing Education Credits (CECs), supporting the renewal and advancement of their BICSI credentials and elevating their professional standing.

• Overall, the event was thought-provoking with sessions and educational talks designed to energize one’s professional journey.

Netrack’s involvement in this event highlights the dedication to pushing the boundaries of intelligent ICT infrastructure. Netrack’s solutions are designed to support next-generation data centers racks, and this conference aligns perfectly with that mission to empower organizations with smart, reliable, and future-ready systems. It was an exciting journey for Netrack to support a platform that brings value to the ICT community and reflects – innovation, learning, and collaboration.

Reaffirming its position as a frontrunner in Indias fintech and digital commerce ecosystem,PayG, a leading homegrown payment gateway, has taken a transformative step by launching INSPIRE, an outreach programme designed to empower MSMEs and traders across the country. This initiative is a collaborative effort between PayG, ONDC (Open Network for Digital Commerce), and the EGLF, aimed at democratizing access to e-commerce and digital payments for Indias vibrant business community.

Leaders and changemakers in digital payments came together at the INSPIRE event hosted by PayG

PayG, founded in 2020, is purpose-built to simplify digital transactions for Indian businesses especially MSMEs, SMEs, and retailers in semi-urban and rural markets. With its lightweight, mobile-friendly app optimized for low-bandwidth environments and a virtual POS system, PayG eliminates the need for expensive hardware while enabling merchants to accept payments via QR codes, SMS links, and mobile apps.

The launch event brought together a distinguished gathering of policymakers, industry leaders, and trade association representatives, all united by a shared mission: to accelerate Indias digital economic inclusion through innovative and indigenous solutions like PayG.

The event was graced by eminent Guests of Honour, Shri Ashwani Mahajan, National Co-Convenor, Swadeshi Jagran Manch; Dr. Dnyaneshwar M. Mulay, Advisor to NSDC; Shri Sunil Singhi, Chairman, National Traders’ Welfare Board, DPIIT; Shri Ravindra Sathe, Chairman, Maharashtra Khadi Village Industries Board; and Shri Lalit Gandhi, Chairman, Jain Minority Financial Development Corporation & President, MCCIA. Other notable attendees included Shri Dhairyashil Patil (CAIT & AICPDF), and Shri Bhimji Bhanushali (Grains Rice Oilseeds Merchants Association), reflecting strong national support from the trader and MSME communities.

Shri Kamal Manohar Roa Jangeti, Chairman of PayG, said, “INSPIRE is a pivotal step toward empowering India’s MSMEs and traders with digital tools and global access, and we at PayG are proud to support this national mission to unlock their full potential. By fostering innovation and financial inclusion, we aim to accelerate their growth and integrate them into the global digital economy. PayG stands as a symbol of India’s digital self-reliance – built in India, for India.”

Shri Ashwani Mahajan praised PayGs dual role as a Buyer and Seller Network Participant in the ONDC ecosystem, highlighting its fee-free onboarding model for MSMEs and traders as a disruptive, inclusive move. He encouraged trade associations nationwide to rally behind such domestic innovations that can compete with global e-commerce players and ensure Indias digital sovereignty.

Shri Sunil Singhi also commended PayG for its proactive leadership in championing the needs of small businesses and traders, while representatives from the Ministry of MSME, including Shri Abhay Daptardar, applauded the vision and execution of the INSPIRE programme.

Harmeet Singh Sethi, Head of Business and Operations at PayG, added, “PayG is proud to lead this national movement by offering not just payment solutions, but a complete digital commerce bridge that connects small businesses to vast market opportunities, both locally and globally. Our collaboration with ONDC ensures that even the smallest trader in India can now be part of the digital economy with zero barriers to entry.”

The launch of INSPIRE is a pivotal milestone for PayG, underlining its commitment to financial inclusion, technology-led growth, and empowering Bharat’s grassroots enterprises. As a made-in-India payment gateway, PayG continues to redefine what is possible for Indian MSMEs in the digital age.

About PayG
Founded in 2020, the PayG payments solution is one of the most trusted payment gateway service providers in India. We proudly make our payment gateway one of the most affordable ones so that everyone can access it. PayG also frees the merchants from all sorts of extra charges. So, you pay for only what you want – no hidden terms and conditions. As of now, PayG has partnered with 1000+ SMB merchants and 50+ enterprise clients. PayG features over 120+ payment options which include various banks credit cards, debit cards, net banking, and wallets to accept payment easily.