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Ram Film Factory’s ‘Trending’ Tamil Movie to Hit Theatres This Month

Ravindra Kirti Founder GGF
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  • Three more films are in the pipeline-the pre-production of one of them is completed, and script for another is finalised

  • Ram Film Factory is launched by Ms. Meenakshi Anand, daughter-in-law of late Mr. K. Govindan, a celebrated costume designer

Ram Film Factory, a new film company from Chennai, is gearing up to release its debut movie, ‘Trending,‘ this November. This Tamil psychological thriller delves into the intense world of a YouTuber couple, promising suspense and intrigue. Directed by Mr. Sivaraj and starring the well-known performer Mr. Kalaiarasan and the promising talent Ms. Priya UBD, the film is poised to captivate audiences with its gripping storyline and nuanced performances.

Ram Film Factory has an exciting slate of three upcoming projects. One has completed pre-production, while another has its script ready to go. The company is led by Ms. Meenakshi Anand, daughter-in-law of the late Mr. K. Govindan, a celebrated costume designer with a legacy spanning over 100 films. With a bold vision, Ram Film Factory aims to produce at least 10 movies – primarily in Tamil, over the next five years.

Commenting on the movie, Ms. Meenakshi, said, “The movie is a psychological thriller centered on a YouTuber couple who join in a reality game show. The show pushes their relationship to its limits, revealing how it tests and threatens to shatter the very image they project on social media. The story explores what unfolds in their lives as they grapple with the game’s impact.”

She further added that Ram Film Factory is dedicated to producing meaningful films, guided by the strength of stories.”Our second film is already in pre-production and will commence shoot in January 2025, and the script for a third movie is finalised. Our vision is to create 10 films over the next five years.”

Ms. Meenakshi’s passion for the film industry stems from her father-in-law, Mr. K. Govindan, who had a long-standing career as a costume designer, contributing to over 100 films. Ram Film Factory was established following his passing in 2022, to fulfill his long-held wish to get into film production. “My father-in-law began his career as costumer and went on to design costumes for many leading actors and actress, for leading production houses in Tamilnadu during the span of 1980 to 2001. In 1979 he got into production of a movie titled Nadhi Oram Pootha Malar casting Mr. Sivachandiran, Ms. Vadivukkarasi along with Mr. Isari Velan. However, he couldn’t realise his vision as the movie was not release due to unforeseen circumstances,” she mentioned.

She brings over 25 years of corporate experience, having served as the global head of corporate communications for Ashok Leyland. Her corporate tenure is interspersed with two entrepreneurial ventures, as she launched an outdoor advertising agency and a PR consultancy firm. To upgrade her knowledge and to quell her thirst for gaining knowledge in new areas that would add to her passion for exploring new ventures, in 2022, she attended the Senior Executive Leadership Programme at Harvard Business School.

Before getting into the film industry, Ms. Meenakshi launched The Children Mail, a magazine exclusively for children, in 2017. A brain-child of Ms. Meenakshi, the magazine was conceptualised with the intent to wean children away from gadgets, and nurture the habit of reading. To encourage the same, there were inspiring interviews of achievers from different walks of life like Dr, Kiran Kumar former chairman ISRO; Dr. K Sivan former chairman of ISRO; Dr. Achutha Samantha Of KISS, Odisha; who excelled through hard work and achieved greatness in their fields from humble beginnings. The magazine supports the educational and development needs of young children with articles ranging from science, technology, art, music, dance, sports, and a whole range of topics that give exposure to young minds to explore different opportunities giving way to their creativity and talent.

2024 World Trade Centers Association (WTCA) Member Forum Advances Global Trade and Collaboration to Navigate the Ever-Changing Business Landscape

Ravindra Kirti Founder GGF
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2024 World Trade Centers Association (WTCA) Member Forum Advances Global Trade and Collaboration to Navigate the Ever-Changing Business Landscape

World Trade Centers Association (WTCA), an international trade organization connecting more than 300 World Trade Center (WTC) locations in nearly 100 countries, held its 2024 WTCA Member Forum from October 27-29 in New York City. The three-day event attracted nearly 145 attendees, including 45 first-time attendees, who gathered to participate from nearly 80 unique WTC businesses representing 26 countries and territories around the world. Under the theme “PIONEER the Global Network: Pathways for Innovation, Opportunity, Networking, Empowerment, Excellence, and Resilience,” this year’s event brought together WTCA members for panel discussions and presentations, providing essential tools to navigate the ever-changing global business landscape. Sessions delved into emerging trends in global business, along with best practices and collaborative opportunities across markets, offering actionable insights to help members strengthen their roles locally and elevate WTCA’s global influence.

Attendees at the 2024 WTCA Member Forum held in New York City October 27-29, 2024

Highlights from this year’s Member Forum included presentations on the impact of Artificial Intelligence (AI), such as “AI in Global Trade: A Fireside Chat on Navigating the Future of International Business” and “Transform Your WTC Business with AI,” both of which explored AI’s transformative potential in global trade and business growth at all scales. The event also featured discussions on bridging generational divides, empowering female leaders, building resilient communities and leveraging data. It concluded with the WTCA North America Regional Meeting, uniting members to advance WTCA’s regional goals.

“The annual Member Forum is really a key event that keeps us all together as a network and as a family. It is always interesting to learn from each of the WTC businesses – about what they are doing in their local regions and how it impacts the association,” said John E. Drew, WTCA Chair, Board of Directors. “WTCA is highly adaptable, as shown by the diversity of new member businesses in our network, and this year’s event focused on the fantastic new and diverse business models, ideas and services being offered across the association. As we celebrate WTCA’s 55th anniversary this year, I couldn’t be more thrilled to see how this association continues to grow and adapt to the evolving needs of various industries and shifting economies in the years to come.”

The “Road to 500” initiative, WTCA’s strategic vision focused on expanding its global Membership to 500 WTC locations over the next decade, was a central focus of discussions at this year’s event. A key session, “The Road to 500: WTC Free Trade Zones,” highlighted the far-reaching expansion of Free Trade Zones and Special Economic Zones globally, and how WTCA is actively developing partnerships with these trade zone entities in support of its membership goal. The Association also welcomed eight new WTCA Members including WTC AMTZ, WTC Future City, WTC Hinjawadi, WTC Jeju, WTC Osaka, WTC Pittsburgh, WTC Sarajevo and WTC Tokyo, in which several presented their new projects that aim to boost economic development within their regions through the power of the global WTCA network.

Attendees also took time to celebrate the achievements of members that became WTCA accredited over the past year, including WTC Chennai, WTC Cyprus, WTC Kuala Lumpur, WTC Monterrey, WTC Montevideo, WTC Suzhou, WTC Taipei, WTC Trieste and WTC Twente. These members underwent the rigorous WTCA Accreditation program that provides formal validation of a WTC business’ commitment to excellence within the network and beyond.

The 2024 WTCA Member Forum also marked the official countdown to the highly anticipated 55th Annual WTCA Global Business Forum (GBF), which will be hosted April 6-9, 2025 by WTC Marseille Provence in Marseille, France. The 2025 WTCA GBF theme, “Gateway to the Mediterranean,” highlights the region’s pivotal role in connecting global trade and innovation, with a focus on strategic access to Southern Europe, North Africa and the Middle East. Attendees will explore new markets, participate in exclusive sessions, and forge partnerships while leveraging WTCA’s global network to drive business growth.

“The 2024 Member Forum was a remarkable success in reconnecting with fellow colleagues, fostering new partnerships and discovering business opportunities amongst our members,” said Crystal Edn, WTCA Executive Director of Member Services. “We were proud to highlight the achievements of our members over the past year, showcasing the incredible impact they have both within their communities and on the international stage. As we look forward to gathering in Marseille, France for the upcoming GBF, we are excited to see how these collaborations will continue to evolve and drive new business opportunities for organizations our global network serves.”

Beyond the Four Walls: The Importance of Lifestyle Amenities in Luxury Housing Project

Ravindra Kirti Founder GGF
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Beyond the Four Walls: The Importance of Lifestyle Amenities in Luxury Housing Project

The term luxury, often synonymous with vast living spaces, prime locations, and high-end amenities, has significantly evolved over the years. Today, the definition of luxury goes beyond exquisite interiors. It resonates with buyers’ lifestyle aspirations, where residents feel connected and engaged.

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Developers are responding to evolving buyer preferences by thoughtfully built projects

The large proportion of youth and their increasing urge to fulfill their aspirational lifestyles are driving rapid changes in the marketplace for aspirational products. Modern buyers, particularly millennials and Gen Z, seek more than just a grand living room or designer fitting. Their definition of luxury now includes the convenience of having everything they need, including fitness centers, co-working spaces, smart-home technologies, and eco-friendly features. This changing behavior towards aspirational projects is evident from various market analysis reports on growing sales of the luxury residential segment.

As per Mordor Intelligence, luxury housing constituted 7% of the overall market share in 2019, which reached 21% in 2024. According to its research findings, India’s luxury residential market size is estimated at US$38.02 billion in 2024 and is expected to reach US$101.92 billion by 2029, growing at a CAGR of 21.81%.

Rajjath Goel, Managing Director, MRG Group, says, “With increasing UHNIs desire of residing in cosmopolitan cities, the demand for luxury residences has skyrocketed. There is a preference for bigger homes and an aspirational lifestyle. Buyers also want to reside in iconic addresses that have brand value and enable community engagement. At MRG Group, our developments are designed to be gathering spaces where residents can connect, share, and grow together.”

Market trends underscore that modern buyers no longer seek mere accommodation but are gravitating toward homes that reflect their values, whether focusing on sustainability, wellness, or community engagement. From state-of-the-art fitness centers to eco-friendly building materials, high-end amenities, and lifestyles centered on theme concepts have become central in defining true luxury and differentiating high-end residential spaces.

Dr. Gautam Kanodia, Founder of KREEVA, Kanodia Group, and Kanodia Cement says, “The unification of ambiance and connectivity best describes luxury. While spaciousness and location remain key factors, buyers increasingly emphasize the living lifestyle rather than just its physical attributes. Most enviable luxury homes boast of being in an ideal location, offering spectacular views and proximity to promising lifestyle avenues. Our projects are coming up not only in strategic locations but are positioned in the highly potential micro-markets of Delhi-NCR and are crafted to offer a luxurious and personalized experience. By focusing on exclusive features that create a seamless living experience, we believe its pertinent to ensure each residence is a private retreat tailored to today’s homebuyer’s lifestyle and tastes.”

Developers are responding to evolving buyer preferences by curating projects beyond aesthetic appeal. The market is witnessing well-thought-out and crafted projects with exquisite offerings. As one of the notable developers, Prateek Group is committed to offering one of the best living experiences and quality of life in its projects. One of the most prominent examples of this approach is Prateek Group’s upcoming premium residences in Siddharth Vihar, Ghaziabad, which is centered around a fantasy world theme and enriched with high-end amenities like wellness centers, themed recreational zones, landscaped gardens, and entertainment spaces.

Furthermore, lifestyle amenities have become indispensable in the luxury housing market, transforming residential spaces into comprehensive living experiences. In addition, green building elements such as landscaped green spaces, solar power installations, and rainwater harvesting systems reflect a growing emphasis on sustainability.

Salil Kumar, Director – Marketing & Business Management, CRC Group says, “We believe true luxury finds roots in responsibility to the residents and the environment. At CRC, we are committed to making sustainability a hallmark of luxury living. Our projects are a blend of sophistication with sustainable practices so that the residents experience a refined lifestyle that aligns with their eco-conscious values. They are a unique amalgamation of meticulously crafted designs and aura, offering invaluable experience. As luxury homebuyers now focus on experiences, comfort, and convenience, our projects stand at the forefront of these preferences.”

Ashwani Kumar, Pyramid Infratech, says, “True luxury caters to buyers holistically, offering them well-rounded living experiences that elevate their daily life. Our project – ALBAN located in sector-71, of SPR, Gurugram is designed with this holistic approach, offering a grandeur living experience with wellness-focused amenities, smart home technology, and well-being zones. As the demand for luxury homes increases, we foresee developing luxury projects that provide an unparalleled living experience and resonate with those who prioritize well-being.”

As the demand for luxury housing grows, it comprehensively caters to residents’ well-being, convenience, and sense of community, meeting the needs of an increasingly discerning market. As developers continue to blend design, innovation, and lifestyle amenities, they are shaping a new era in real estate that redefines what it means to live in luxury.

‘Your Happy Nest’ – TTK Good Home Launches Year Long, Pan India Campaign

Ravindra Kirti Founder GGF
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‘Your Happy Nest’ – TTK Good Home Launches Year Long, Pan India Campaign

  • TTK Good Home launches a Diwali-to-Diwali campaign to clean one orphanage or old age home every week for a year

  • The campaign began in Tamil Nadu and Maharashtra and will move into a new State every month

  • Each facility being cleaned will also be given a year-long supply of cleaning supplies

  • With a current topline of Rs. 100 crores, they aim to increase it by 20% next year

Good Home, a brand of TTK Healthcare’s Consumer Product Division, launched their campaign to highlight the satisfaction of living in a clean home environment. During the yearlong Diwali to Diwali campaign – ‘Your Happy Nest‘, TTK Good Home will clean one orphanage / old age home every week, ie 50 centers, using their trusted cleaning & home care product range to deliver clean, hygienic & fragrant homes.

Good Home team on the Happy Nest campaign

TTK Good Home launched the campaign in a home for elderly ladies – Parivartan Mahila Sanstha – in Dombivali East, Thane district in Maharashtra and in a children’s home – Udhavam Nanbargal – in Alathur, Tiruvallur district in Tamil Nadu.

They will provide each location with a yearlong supply of cleaning and air care products, along with guidance on maintaining cleanliness. TTK Good Home has a range of Home Cleaning & Hygiene products like brooms, wipers, scrubbers, aroma room fresheners, air fresheners, glass cleaners, sponge wipes, odor removers and more.

Saket Govind, DGM Marketing said, “Diwali signifies new beginnings, joy and the triumph of light over darkness. Everyone deserves a clean and pleasant environment, especially in places like old age homes and orphanages, where a welcoming atmosphere can significantly enhance residents lives. This Diwali, we launched an initiative to transform over 50 such places into ‘Happy Nests.’ From this Diwali to the next, we plan to create clean, fragrant spaces using Good Home’s range of cleaning and air care products. Our goal is to uplift these environments, bringing comfort and happiness to residents and creating spaces that truly feel like home. In line with Good Home’s vision of creating happy homes, we are moving toward making joyful environments for these children and elders as well.”

The campaign has now begun with one place each in Tamil Nadu and Maharashtra,. It will move to Karnataka, Telengana and West Bengal as the campaign proceeds to cover the rest of India across the next 12 months. This is an initiative to support clean & hygienic places of residences across India; a mission to do this one home, every week.

Here are some glimpses of the activity and the love that has been poured by people towards the activity, reflected in Views & Engagement. Over 5M+ Views and 7.5K+ Likes.

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The way forward
Good Home is part of the TTK Healthcare Group which through its Consumer Products Division caters to diverse consumer groups, Baby care through Woodward’s Gripe Water, Personal care through Eva, Sexual Wellness through Skore, Love Depot. etc. It has a dominant national presence with a robust distribution network spanning the entire country.

TTK Good Home is currently a 100 Cr plus brand which is one of the fastest growing brands in the TTK Healthcare portfolio. The brand aims to grow by 20% next year by entering into new categories, enhancing the existing categories and increasing the distribution.

TTK Good Home is focused on becoming a leading brand in the categories it operates in, including air care, utensil care, home cleaning, glass cleaners, and drain cleaners.

Max Life Integrates Swiss Re’s ‘Digital Health Underwriting’ Solution to Elevate the Customer Onboarding Experience

Ravindra Kirti Founder GGF
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Max Life Integrates Swiss Re’s ‘Digital Health Underwriting’ Solution to Elevate the Customer Onboarding Experience

  • The partnership streamlines Max Lifes underwriting process, and reduces turnaround times

  • Integrating Swiss Res advanced solution enables real-time risk assessments for greater operational efficiency

Max Life Insurance Company Ltd. (“Max Life“/ “Company“) has announced a strategic partnership with Swiss Re, a global reinsurance leader, to integrate their innovative Digital Health Underwriting (DHU) solution into its digital operations. This collaboration significantly enhances Max Life’s underwriting capabilities and provides a seamless, faster customer onboarding experience.

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Max Life integrates Swiss Re’s ‘Digital Health Underwriting’ solution to elevate the customer onboarding experience

Max Life has been at the forefront of digital underwriting, leveraging advanced automation, and this partnership aligns with the Company’s commitment to delivering a quick and seamless customer experience. Swiss Re’s DHU solution automates technical underwriting, using advanced technology to analyze multiple stacks of medical records and lab results concurrently. By providing real-time underwriting decisions and faster turnaround times, the solution enables more accurate automated underwriting assessments, thus reducing errors.

Additionally, integrating DHU allows Max Life to harness and analyze extensive health data from multiple sources, which will be pivotal in refining risk assessments and policy customization. This data-driven approach will optimize Max Lifes underwriting engine, paving the way for innovative product development and personalized offerings. By aligning technology with its underwriting philosophy, Max Life is setting new benchmarks in operational efficiency and customer service excellence, contributing to long-term business growth.

Manu Lavanya, Senior Director and Chief Operations Officer, Max Life, said, “Our partnership with Swiss Re is anchored in our commitment towards customer-centric innovation, empowering us to streamline underwriting processes, automate decision-making, and reduce turnaround times. The integration of Swiss Re’s advanced Digital Health Underwriting solution enhances Max Life’s digital capabilities, marking a pivotal leap in our digital transformation journey. This initiative reinforces Max Life’s position as a digital-first leader in the insurance industry, focused on building innovative, customer-focused solutions.”

Carl Christensen, Global Head L&H Solutions, Swiss Re, said, “Insurers are constantly searching for ways to achieve fast, more accurate, and consistent underwriting. Powered by our risk expertise and Life Guide underwriting philosophy, Swiss Res Digital Health Underwriting solution is developed by underwriters for underwriters, which means that not only does it support Max Lifes underwriting processes and operational efficiency, but also the end customer experience. We look forward to continuing our work with Max Life to push digital boundaries; and replicating this first-in-market partnership across India and in other parts of Asia Pacific.”

The partnership with Swiss Re reflects Max Life’s dedication to adopting global best practices and utilizing cutting-edge digital solutions to propel business transformation. As the insurance sector in India witnesses an upsurge in digital health data availability, Max Life’s adoption of Swiss Re’s DHU platform showcases its proactive approach in delivering high-quality, customer-focused insurance solutions.

About Max Life Insurance

Max Life is a Joint Venture between Max Financial Services Limited (“MFSL“) and Axis Bank Limited. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY 2023-24, Max Life has achieved a gross written premium of INR 29,529 Cr.

For more information, please visit the company website at www.maxlifeinsurance.com.

About Swiss Re

The Swiss Re Group is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. It anticipates and manages risk – from natural catastrophes to climate change, from ageing populations to cyber crime. The aim of the Swiss Re Group is to enable society to thrive and progress, creating new opportunities and solutions for its clients. Headquartered in Zurich, Switzerland, where it was founded in 1863, the Swiss Re Group operates through a network of around 80 offices globally.

As Air Quality Worsens, Global Scientist Urges Haryana to Lead with Mandatory Health Education for Children

Ravindra Kirti Founder GGF
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As Air Quality Worsens, Global Scientist Urges Haryana to Lead with Mandatory Health Education for Children

As air quality deteriorates across Northern India, posing serious health risks to children, the urgency for preventive health education has intensified. Dr Rahul Mehra, a prominent global scientist and India‘s National Representative for the UNESCO Chair in Global Health & Education, highlighted the opportunity for Haryana to pioneer solutions by implementing robust policy reforms, including mandatory health education for youth.

Dr Rahul Mehra, National Representative of India for the UNESCO Chair for Global Health & Education, addressing the media at Press Club in Chandigarh

“I strongly believe health education should be compulsory for children in their formative years, and towards this we have begun an experiment, and the initial results are encouraging,” said Dr Mehra. Led by Founder & Executive Chairman Dr Mehra, Tarang Health Alliance in partnership with Fijeeha hosted a media workshop in Chandigarh to discuss the need of compulsory health education in schools of Haryana. “Haryana‘s children deserve the same clean air as those in cities like Chicago, where AQI levels rarely exceed 50,” Dr Mehra emphasized in the press meet “But for our youth facing daily pollution levels upwards of 350 AQI, preventive health education can play a vital role in countering long-term health impacts and empowering the next generation to make informed health choices.”

“Haryana‘s success in sports demonstrates that with the right policies, our children can excel – it‘s time to extend this model to health education,” added Dr Navneet Anand, Director of Fijeeha, a development-focused communication platform.

Dr Mehra explained that, unlike treatment-based healthcare, preventive health education teaches children to adopt healthy behaviors, aiming to reduce the societal burden of health issues before they arise. Formerly a research scientist in Bio-Medical Engineering, Dr Mehra owns over 70 patents and has contributed over 100 publications.

Tarang Health Alliance‘s mission is ambitious yet focused, to bring health education into every classroom in India, starting with Haryana and NCR region. In partnership with the Haryana government, Tarang has also launched a pilot program in 12 government schools, supplemented by efforts in 18 private schools in the NCR region, Chandigarh, and Jaipur. “This initiative, which covers physical, mental, and social health, aligns with the state‘s broader welfare programs under the guidance of Haryanas Chief Minister, Shri Nayab Singh Saini,” said Dr Mehra.

Under this program, children learn critical health skills such as nutrition, hygiene, stress management, healthy relationships, and conflict resolution. “Our pilot program has already shown promising results,” Dr Mehra shared. “Students are demonstrating a greater understanding of health topics and are making healthier choices. This shift reflects the power of a structured, curriculum-based approach to health education.”

The data from Haryana reflects the need for this intervention. Living in highly polluted environments, childrens lung capacity can be reduced by 20%, which is akin to the effects of long-term second-hand smoke exposure, according to UNICEF. Additionally, with six of the NCR cities identified as non-attainment cities by the Commission for Air Quality Management, Haryana‘s youth face severe health risks. “Our goal is to reach a point where health education is not an option, but a core subject in schools,” said Dr Mehra. “We aim to have health education made compulsory for classes VI to VIII. These years are formative, and empowering our children with knowledge now will benefit their health, and our society, for years to come.”

The program‘s focus on a holistic approach resonates with India‘s National Education Policy, which promotes a “Swacch Bharat, Swasth Bharat” (Clean India, Healthy India) ideal. “Health education not only supports a child‘s academic growth but also nurtures their physical, mental, and social well-being,” Dr Mehra remarked. This approach is critical in making health a lifelong value for young citizens and aligns with the country‘s broader vision of ‘Viksit Bharat‘ (Developed India).

With plans to scale the program nationwide, Tarang Health Alliance is hopeful that this model will inspire other states to integrate health education into their curriculums. “This is one of the most important investments in our country‘s future,” Dr Mehra concluded. “If we can establish preventive health education as a priority, we can ensure that the next generation is healthier, more informed, and better equipped to contribute to a Viksit Bharat.”

As the community stakeholders rally around this cause, there is hope that such initiatives will inspire broader policy changes, creating a ripple effect that could transform the health landscape of the nation.

About Tarang Health Alliance

Tarang Health Alliance is a non-profit organisation dedicated to promoting health education and preventive healthcare across India. Since 2016, Tarang has focused on raising awareness and creating programs to improve children’s physical and mental well-being. Through its advocacy for compulsory health education, Tarang seeks to shape policies that will equip children with the tools they need to lead healthy, fulfilling lives.

YES SECURITIES Launches Wize Whispers Quiz: A Fun-Filled Learning Experience

Ravindra Kirti Founder GGF
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YES SECURITIES Launches Wize Whispers Quiz: A Fun-Filled Learning Experience

  • A special edition commemorating the first year of the comic book series, featuring a recap of key lessons and a preview of future initiatives.

  • An interactive online quiz to test childrens understanding of financial concepts, with exciting prizes for the top performers, children up to the age of 16 can participate and test their knowledge.

  • YES SECURITIES commitment to educating young minds about financial matters through engaging and innovative methods.

YES SECURITIES, a leading financial services firm, is thrilled to announce the launch of The Wize Whispers Quiz, an interactive online quiz designed to reinforce financial literacy among children. This quiz marks the celebration of the first anniversary of The Wize Whispers, a monthly comic book series that simplifies complex financial concepts for young minds.

YES SECURITIES Launches Wize Whispers Quiz

YES SECURITIES, through the adventures of Mr. Turt, the wise and knowledgeable turtle, The Wize Whispers has captivated young readers with its engaging stories and insightful explanations. Children have learned about a wide range of financial topics, including compounding, inflation, stocks, bonds, mutual funds, derivatives, banking, loans, and more.

Financial literacy is a crucial skill for individuals of all ages. By understanding basic financial concepts, children can develop healthy financial habits early on. Studies have shown that financially literate individuals are more likely to save, invest, and make sound financial decisions. For instance, a recent study by the Organization for Economic Cooperation and Development (OECD) found that countries with higher levels of financial literacy tend to have stronger economic growth.

Anshul Azrare, MD & CEO of YES SECURITIES, said, “We are thrilled to celebrate the first anniversary of The Wize Whispers and launch our interactive quiz. Our goal is to inspire young minds and empower them with the knowledge they need to make informed financial decisions. By combining education with entertainment, we hope to make a lasting impact on the future generation. In recent years, there has been a growing trend of financial education initiatives targeting young people. As the financial landscape becomes increasingly complex, it is essential to equip the next generation with the knowledge and skills they need to succeed. Many schools and organizations are now incorporating financial education into their curricula, recognizing the importance of these skills for future success.”

The Wize Whispers Quiz features a variety of question formats, including multiple-choice, crossword puzzles, match the columns, and visual puzzles.

Contest Details

To add an extra layer of excitement, YES SECURITIES is hosting a contest from 14th to 28th November, 2024. Register Your Interest The Wize Whispers Quiz: registration link. Participants who score the highest will have the chance to win exciting prizes, including bicycles, stationery, games, puzzles, and certificates of achievement.

About YES SECURITIES

YES SECURITIES is a subsidiary of YES BANK which commenced its operations in 2013 with a clear vision to be the most preferred partner in the wealth creation journey. The Company has transformed from a transactional broker to a financial services powerhouse in a decade. The Company offers a wide array of customized financial solutions facilitating Retails, HNI/UHNIs and Institutional clients.

Vingroup Possesses the Three Prerequisites for a Green Future

Ravindra Kirti Founder GGF
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Vingroup Possesses the Three Prerequisites for a Green Future

Driven by the vision of “Creating a Green Future,” Vingroup, Vietnam’s largest private conglomerate, is strategically positioned to lead the nation’s journey toward sustainability. Supported by substantial financial resources, a diverse and skilled workforce, and a strong commitment to innovation, Vingroup is set to overcome the financial, human, and technical challenges on the path to green transformation, contributing to Vietnam’s ambitious goal of achieving net-zero emissions by 2050.

By October 2024, VinFast has become the top-selling automotive brand in Vietnam, affirming its potential and promising prospects for future growth

Tackling the Financial Demands of Green Investment

Green transformation requires significant upfront investment, from infrastructure improvements to cutting-edge research in clean technology. For many companies, these financial demands are daunting. Yet Vingroup, a significant contributor to Vietnams economy, accounting for 1.6% of GDP in 2023, is uniquely equipped to meet these challenges.

This financial strength has empowered Vingroup to spearhead ambitious projects that would be out of reach for many other firms. Its automotive subsidiary, VinFast, exemplifies this commitment. Vingroups substantial financial strength has enabled it to undertake ambitious projects that would be beyond the reach of many other companies. A prime example is its electric vehicle (EV) subsidiary, VinFast. In just over five years, VinFast has emerged as a leading automotive brand in Vietnam. By October 2024, it achieved a historic milestone as the countrys best-selling automotive brand, surpassing both foreign and domestic competitors, including traditional gasoline-powered brands. This also positions Vietnam among the few countries with a domestic leader in the electric vehicle sector.

Internationally, VinFast has rapidly expanded its presence across North America, Europe, Asia, and the Middle East. This early success underscores Vingroups ability to drive sustainable, long-term projects.

But beyond its financial capacity to fund green projects, Vingroup’s strategic approach is also redefining industries by prioritizing sustainability. From electric vehicles to eco-friendly real estate development, Vingroup is setting a new benchmark for sustainable growth, inspiring other companies to follow suit.

Building a Skilled Workforce

While financial resources are crucial, skilled talent is essential for driving sustainable innovation. Vingroup has proactively recruited top global talent with both technical expertise and a passion for environmental progress.

Through strategic hiring, Vingroup has attracted renowned scientists, engineers, and technical experts, including renowned figures like Professor Vu Ha Van, who joined the Vingroup Big Data Institute as Scientific Director in 2018. Also a professor of mathematics at Yale, Professor Van returned to Vietnam after a pivotal conversation with Vingroup’s founder, Pham Nhat Vuong, during which he saw in Vuong a shared vision to make a significant impact in Vietnamese science and technology. This commitment to attracting top talent has not only strengthened Vingroup’s technical capacity but also infused it with valuable international perspectives, which are critical to achieving environmentally friendly practices.

Vingroup’s emphasis on people embodies its belief that sustainability is ultimately driven by the individuals leading these efforts. By fostering a skilled and motivated workforce, Vingroup has reinforced its position as a leader that values intellectual capital, empowering it to pioneer sustainable development across its sectors.

Overcoming Technical Complexity in Green Transformation

Beyond finances and talent, green transformation requires advanced technical solutions, from energy-efficient systems to green infrastructure and sustainable product design. Implementing these on a meaningful scale demands a sustained commitment to research and development (R&D) and strategic partnerships. Vingroup has embraced these technical challenges by investing heavily in in-house R&D and engaging in impactful collaborations.

In sustainable urban development, for example, Vingroup’s TechnoPark Tower achieved LEED Platinum certification, the highest standard for green buildings. This high-rise integrates nearly 3,000 smart sensors for lighting and air-conditioning, allowing automatic adjustments that save up to 17.4% in energy use annually.

VinFast, too, exemplifies Vingroup’s technical focus, with investments in EV battery recycling through partnerships with Japan’s Marubeni and North America’s Li-Cycle to ensure lithium-ion batteries are reused, showing that cutting-edge technology can be implemented sustainably.

Vingroup’s real estate arm, Vinhomes, has also integrated green infrastructure into its projects, including extensive electric vehicle-friendly facilities across its residential developments. This interconnected approach enables each subsidiary to contributing to Vingroups overall sustainability goals. Such synergy across the whole ecosystem amplifies the effect of each green initiative, transforming sustainability from isolated efforts into a unified mission embraced by all branches.

Visionary Leadership in the Face of Global Challenges

Vingroup’s commitment to sustainability reflects not only strong business acumen but also a broader vision of responsible corporate stewardship. As a corporation that operates on both local and global stages, Vingroup understands the responsibility large companies have in addressing environmental challenges. With Vietnam’s national pledge to achieve net-zero carbon emissions by 2050, Vingroup’s role takes on greater significance, supporting the country’s ambitious climate goals.

The leadership’s vision for a sustainable future is evident in its alignment with Vietnam’s environmental objectives, setting an example for other enterprises. Vingroup’s initiatives demonstrate that economic success and environmental responsibility can not only coexist but also drive long-term corporate growth, showcasing the importance of sustainable practices in shaping the future of business in Vietnam and beyond.

India Ka Super OTT App, OTTplay Premium Partners with JioCinema

Ravindra Kirti Founder GGF
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India Ka Super OTT App, OTTplay Premium Partners with JioCinema

OTTplay Premium, India’s OTT Super App and leading AI-based recommendation engine announces its partnership with JioCinema, further strengthening its content portfolio, and enhancing the streaming experience for its users.

OTTplay is now India’s first OTT aggregator to onboard JioCinema

OTTplay Premium subscribers will have complete access to JioCinema’s entire content library with immediate effect, including popular shows, movies, sports, and exclusive originals. Subscribers will also benefit from critically acclaimed premium titles sourced from NBCUniversal, Warner Bros. Discovery, and including popular shows such as Bigg Boss, Game of Thrones, movies which also include regional superhits like Unaad and Rathnam along with exclusive Jio Originals like Khalbali Records, PILL, Gaanth and live TV channels like Colors, Comedy Central and MTV Beats. In addition to all the new exciting content, subscribers will also benefit from premium titles sourced from HBO and Peacock, renowned for their critically acclaimed shows and films, like The Penguin, Chicago P.D, Succession, Suits, The Fall Guy, and The Office, among others.

JioCinema’s library will be initially available through OTTplay’s Android and iOS apps, followed by a phased rollout on desktop and smart TVs in the coming weeks, ensuring a smooth and comprehensive user experience across multiple platforms.

With this collaboration, OTTplay Premium subscribers and new users will enjoy JioCinema content at no extra cost. Commenting on the partnership, Avinash Mudaliar, CEO of OTTplay said, “This partnership with JioCinema marks a significant milestone in OTTplay’s journey to become the ultimate destination for content discovery and streaming. By offering access to JioCinema’s rich catalogue, including sports and exclusive originals, we are broadening our content library to meet the diverse preferences of our users. With this integration, we are confident that OTTplay Premium will continue to lead the market in providing personalized, high-quality content across all regions of India.”

With its expanded content offerings, OTTplay now provides users access to vast array of JioCinema’s localized and international programming. The addition of sports, along with originals from HBO, NBCUniversal, and others, is set to enhance user engagement and satisfaction. OTTplay Premium now offers access to over 38+ OTT services across 10+ languages and 18+ genres, solidifying its status as India’s largest OTT aggregator and making content discovery easier and more enjoyable for users nationwide.

About OTTplay

OTTplay is India’s pioneering OTT aggregator that uses AI-based recommendations to revolutionize content discovery and consumption. With the introduction of OTTplay Premium, the platform now offers a curated selection of content from 40 premier OTT platforms which are personalized based on each user’s unique preferences.

Fynzon Launches P2P Crypto Marketplace, Empowering Secure and Accessible Digital Asset Trading

Ravindra Kirti Founder GGF
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Fynzon Launches P2P Crypto Marketplace, Empowering Secure and Accessible Digital Asset Trading

Fynzon, a fintech service company,has announced the launch of its peer-to-peer (P2P) cryptocurrency marketplace. This decentralized platform is designed with security, user convenience and regulatory compliance in mind, enabling users to buy and sell digital assets seamlessly. Fynzon’s robust Know Your Customer (KYC) protocols ensure safety at every transaction step.

Fynzon Launches P2P Crypto Marketplace

Fynzon P2P offers users a streamlined experience to trade their preferred currencies directly with others, backed by advanced fraud prevention and compliance measures. “Our P2P marketplace provides a safe, user-friendly environment for digital asset trading, bridging the gap between security and ease of use. With features like KYC verification and secure wallets, Fynzon is setting a new standard in P2P cryptocurrency exchanges, said Amit Singh, Founder, Fynzon.

In its initial phase, Fynzon aims to grow its user base through targeted marketing, strategic partnerships and a series of incentives such as a 10 USDT welcome bonus and a referral bonus to the new user you give a reference to. Key priorities include strengthening platform security, refining KYC protocols and enhancing fraud prevention measures. As part of its commitment to user experience, Fynzon plans to expand its wallet and trading functionalities to include additional currencies, greater liquidity and user-driven interface improvements. Additionally, the company is also registered with Dun & Bradstreet, reinforcing its dedication to trusted and credible business practices.

Fynzon plans to scale its platform internationally and establish partnerships with financial institutions and blockchain companies to drive credibility and adoption. The company is poised to invest in artificial intelligence and blockchain advancements, optimizing the platform to support efficient trading, enhanced cross-chain capabilities and localized user support in high-demand markets.

The company plans to comply fully with local laws and build trust with enhanced KYC procedures. They aim to foster a strong community of active users who can engage with and benefit from its offerings. Fynzon also plans to launch a merchant module that will offer customers a platform for payment transactions, such as payouts, refunds, tax payments, salaries, and more.

Fynzon stays ahead by actively tracking industry trends and advancements. With a strong focus on integrating the latest in fintech and blockchain, the platform delivers faster transactions, cost saving and enhanced cross-chain capabilities. As digital assets gain traction as mainstream currency, Fynzon’s low, competitive fees make it accessible to both new and experienced crypto enthusiasts, with plans to adjust fees gradually as its user base grows.

About Fynzon

In the dynamic world of fintech, peer-to-peer (P2P) marketplaces have become a leading choice for trading digital assets. With Fynzon P2P, you can easily buy and sell your preferred currencies, all while benefiting from our secure transaction process that includes robust KYC procedures to ensure safety until both parties finalize the trade.

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