Aimore Technologies, the leading software training institute in Chennai, has announced the launch of its specialised Cypress Training Program. This program is designed to empower IT professionals with the advanced skills needed to thrive in the field of automation testing. As the global demand for automation testing continues to rise, this course aims to prepare participants to meet the industry’s need for skilled Cypress automation experts.

Cypress, a cutting-edge end-to-end testing framework, has become increasingly popular for its ease of use and efficiency in automating web applications. With companies across various industries, including finance, IT, healthcare, and e-commerce, seeking faster and more reliable testing solutions, Cypress has emerged as a top choice for ensuring software quality and performance.

Global Automation Testing Market Poised for Rapid Growth

A recent report by Grand View Research highlights the robust growth of the global automation testing market, which was valued at USD 25.43 billion in 2022 and reached USD 30.24 billion by 2023. The market is expected to maintain a compound annual growth rate (CAGR) of 17.3% through 2030, ultimately generating a revenue of USD 92.45 billion by the end of the decade. This surge is being driven by the widespread adoption of advanced technologies like machine learning, AI, and cloud-based solutions across various industries.

The Asia Pacific region, encompassing major economies such as India, is witnessing even more rapid growth in automation testing, with an anticipated CAGR of 20%. This acceleration is driven by a growing consumer base and supportive government initiatives that promote the integration of cutting-edge technologies.

Rising Demand for Cypress Professionals in India

The demand for Cypress professionals in India is on the rise, with approximately 4,748 job postings related to Cypress automation as of 2024. Job opportunities for Cypress continue to grow each year, even outpacing those for Selenium, signalling a shift in the automation testing industry. This trend reflects the increasing popularity of Cypress, particularly among teams leveraging modern JavaScript frameworks.

While Selenium continues to dominate in terms of overall job postings, Cypress is quickly gaining momentum due to its faster execution times, developer-centric features, and user-friendly interface. When asked about the recent launch of the course, the spokesperson for Aimore Technologies stated, “In response to the growing demand for skilled professionals, Aimore Technologies has introduced this Cypress Training Program. The course is designed to provide participants with a deep understanding of Cypress’s capabilities. With an emphasis on hands-on learning and practical application, our program aims to prepare participants for the evolving landscape of automation testing and to enhance their career prospects.”

Aimore Technologies introduces its Cypress Training Program in Chennai, equipping IT professionals with advanced skills to meet the growing demand for automation testing expertise

Global Adoption of Cypress Fuels Demand for Skilled Professionals

Cypress is now a go-to tool for companies of all sizes across the globe, ranging from agile startups to established Fortune 500 corporations. According to data from Enlyft, over 4,759 companies worldwide are currently leveraging Cypress, with a strong presence in industries such as Computer Software, Financial Services, and IT and Services. The United States leads in the number of Cypress users, with India and the United Kingdom following closely behind.

In India, the adoption of Cypress is particularly strong within the IT services and e-commerce sectors, driven by the need for enhanced performance, faster testing cycles, and a reduction in manual testing efforts.

AI Boom in India Amplifies Demand for Cypress and Automation Testing Skills

Alongside the rising demand for Cypress professionals, India is experiencing a significant expansion in the AI industry, which is projected to reach USD 28.8 billion by 2025, growing at a CAGR of 45%. This surge in AI technology is driving the need for skilled professionals in engineering, software development, and automation testing. As companies increasingly adopt AI-powered systems, tools like Cypress will be critical in ensuring the reliability and scalability of these innovations.

With hiring activities in the IT sector expected to grow by 31.7% for professionals with 1-5 years of experience, Aimore Technologies’ Cypress training program provides a timely opportunity for professionals to upskill and position themselves for success in this evolving job market.

About Aimore Technologies

Aimore Technologies is a renowned software training institute based in Chennai that offers cutting-edge training across various IT disciplines. With a strong emphasis on hands-on learning and industry relevance, Aimore Technologies has successfully trained thousands of professionals, helping them stay competitive in the ever-evolving technology landscape.

For more information on Aimore Technologies and their software training courses, visit www.aimoretechnologies.com.

• Category Specific: Supply Chain Tech

• Early Revenue Early Traction Startups, No Ideation Stage.

• Sharpen your growth strategy with our Supply Chain experts.

• Engage with industry experts for industry connect, technology support, branding, funding, mentorship & for boosting entrepreneurship journey.

• Join a network of like-minded individuals and discuss business challenges in peer to peer circles.

• What not to expect: Marwari Catalysts is an accelerator and not a fund/ not an incubator/ not an Angel Network.

• No of startups shortlisting is 6-8.

• 12 weeks program followed by a Demo Day.

Continuing its bid to invest in India’s startup ecosystem, Marwari Catalysts is now accepting applications from Supply Chain Tech startups for its 12 weeks accelerator cohort program, Thrive, from across the country. The program is supported by supply chain experts and as part of the cohort, the shortlisted startups will get an opportunity to receive an investment upto Rs. 50 lakhs.

Supply Chain Tech Accelerator Program by MCats

With a track record of 5 successful exits of portfolio startups (fully/partial) till date, Marwari Catalysts will help startups achieve what is important in their early days – growth, access and capital.

The accelerator has already conducted successful cohorts in EdTech, FinTech, D2C, CleanTech segments and is backed up by some of India’s leading AIFs, VCs and Angel Networks that will participate during the Demo Day process.

Commenting on the accelerator program, Sushil Sharma, Founder & CEO, Marwari Catalysts says, “Building a business is hard. Scaling it is even harder. Which is why we have built this platform to help the next set of founders to scale faster. We do this with content, domain specific programs, & access to a curated community that can help during this journey.

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We believe that Marwari Catalysts’ success lies entirely with the founders who have used it, learned from it, and also given back to the community.”

MCats is driven by a culture of innovation and has been a frontrunner in building entrepreneurial culture in Tier-2 and Tier-3 cities of India. With Thrive, MCats looks to strengthen its ties with the startup ecosystem as well as build futuristic technologies.

Sharing their rationale on the program, Sharad Bansal (Founder, Tinkerly) & Rajendra Lora (Founder, FreshoKartz) says, “The Supply ChainTech community is at the forefront of building an ecosystem where everyone wins, especially after Covid-19; and we are excited that with this cohort, we hope to catalyse movement towards reaching such a goal and enable opportunities for India’s innovative Supply ChainTech start-up ecosystem to take secure, scalable solutions to market faster. We, along with Marwari Catalysts, look forward to playing our part as the Startup Ecosystem Advisor and leverage our expertise on the entrepreneurial ecosystem in India to find the next-generation of startups that have the potential to bring large-scale disruptions.”

Why register

• The program provides focused support for entrepreneurs by category experts, offering a conducive startup environment, which helps them focus on their products and expand market outreach.

• Sharpen your growth strategy: The accelerator supports acquisition of business knowledge through mentor support.

• Scale aggressively: The program facilitates raising necessary finance, introduces the entrepreneurs to business networks, all of which substantially reduce the level of failure.

How to apply

Interested startups can apply here for the accelerator program.

marwaricatalysts.com/supplychaintech

The deadline for applying is 31st March, 2023.

The fresh applications will be evaluated and shortlisted applicants will be invited for a face-to-face virtual pitch session with Marwari Catalysts’ leadership team. The final selection will be based on the strength of the business idea/plan, team capabilities, and relevance to the focus areas.

• Identity and Access trend report data highlights different types of Shadow Access; provides best practices on how to reduce cloud breaches and data exfiltration

• Cloud native, enterprise environments showed only 4% of identities as human, while the remaining are non-human identities

• 76% of policies used in enterprise cloud environments include write permissions and 28% of policies have some level of permission management

Stack Identity, a Silicon Valley startup automating identity and access management (IAM) governance to identify and eliminate cloud data threat vectors, today announced it has released the industry’s first Shadow Access Impact Report.

Stack Identity Shadow Access Impact Report

The data from Stack Identity pertaining to cloud identities and entitlements highlights the gaps through which organizations can suffer cloud breaches, intellectual property and sensitive data loss. Shadow Access, the invisible and unmonitored identity and access, increases the risk of breaches, malware, ransomware and data theft that current IAM tools are not built to mitigate.

The Identity and Access trend report data highlights different types of Shadow Access; provides best practices on how to reduce cloud breaches and data exfiltration. It further reveals that cloud native, enterprise environments show only 4% of identities as human, while the remaining are non-human identities and 76% of policies used in enterprise cloud environments include write permissions and 28% of policies have some level of permission management.

The industry is increasingly beginning to recognize Shadow Access as a growing threat to cybersecurity. Recently, Jim Reavis of the Cloud Security Alliance wrote, “There are several studies available that indicate cloud microservices and containers tend to have too many unpatched vulnerabilities and unused privileges attached to them…I believe that Shadow Access is something that we want to address by applying Zero Trust principles towards it…Zero Trust encourages us to define a protect surface, minimize access to it and monitor the system continuously.”

As seen with the prolific LastPass data breach, the report shows how Shadow Access and the current, fragmented IAM systems increase permissions to external threat actors.

“Our first Shadow Access Impact Report shows the high percentage of non-human identities that are driven by the cloud automation flywheel of more clouds, 3rd party data access and more identities,” says Venkat Raghavan, Founder and CEO at Stack Identity. “The impact of Shadow Access goes beyond the risk of data exfiltration and cloud breaches. The fragmented and static IAM systems today enable Shadow Access to remain undetected, and make cloud compliance and governance static, time-consuming and expensive.”

Stack Identity’s findings are based on the analysis of 60 live cloud instances scattered across Cloud IAM, Cloud IDP, Infrastructure as Code, data stores, HR systems, ticketing systems, emails, spreadsheets and screenshots. For a guide of scale, just one of the cloud environments had thousands of cloud identities, 320 data assets, 400 AWS customer-defined policies and 10GB per day of CloudTrail volume.

Key takeaways from the report include

• Only 4% of identities are human while the remaining are non-human identities (automatically generated by APIs, cloud workloads, data stores, microservices and other multi-cloud services)

• 5% of identities in the cloud have admin permissions

• 28% of policies in the cloud have some level of permission management

• 75% of policies used in cloud environments include write permissions

The report explains the 10 different types of Shadow Access that DevOps and SecOps teams need to be aware of and provides best practices on how to follow an attacker’s traceable cloud IAM footprints to reduce the risk of cloud data breaches and data exfiltration.

“DevOps teams cannot keep up with the vast numbers of policy actions combined with sensitive data assets that multiply the volume of risk combinations,” says Dr. Prakash Shetty, Director of product strategy, cloud security and operations at Stack Identity. “By detecting the IAM footprints created by Shadow Access exploits, DevOps and security teams have the visibility and analytical context needed to prioritize remediation of security risks to cloud identities, data and resources.”

“We all know that identities are a source of risk; this research report helps practitioners get visibility to access and entitlement patterns that are inherent in DevOps and CloudOps processes that in turn can lead to Shadow Access Risks and Threats,” said Dr. Heather Hinton, CISO at Pager Duty.

“The status quo of overly permissioned cloud accounts with long standing privileges and static entitlements creates an environment where Shadow Access thrives. The Shadow Access research report brings a data driven baseline to identify gaps in IAM governance and how best to rethink the governance process to effectively work in automated cloud native environments,” said Ken Foster, VP of IT Governance, Risk and Compliance at FLEETCOR.

To access the full findings from the Stack Identity Shadow Access Impact Report, register here: stackidentity.com/the-shadow-access-impact-report.

To run a 60 minute assessment of Shadow Access vulnerabilities to find the IAM blindspots in your cloud environment, register here: www.stackidentity.com/Shadow-Access-Risk-Assessment.

About Stack Identity

Founded in the heart of Silicon Valley, Stack Identity transforms cloud IAM operations to continuously detect, eliminate and govern unauthorized, unmonitored and invisible Shadow Access. Through its patent-pending algorithm Breach Prediction Index (BPI), applied with deep data and application context, Stack Identity reveals the 2% of toxic access combinations that impacts 90% of data assets and enables cloud security teams to quickly prioritize and automate remediation. Visit us at www.stackidentity.com, and follow us on LinkedIn.

Prune, a new age telecom startup, is thrilled to announce its suite of services aimed at simplifying and enhancing user connectivity experiences. Dedicated to convenience and accessibility, Prune provides a diverse range of services, including SIM card sales, bill payments, e-SIM services, travel experiences, and more.

Prune: One Stop Solution for Mobile Connectivity

Prune acknowledges the challenges users encounter in managing their connectivity needs, be it for travel, business, or leisure. Recognizing importance of reliable and hassle-free connectivity, Prune presents an easy solution for all these services in one accessible platform, catering to both local and international connectivity needs.

Highlights of Prunes Offerings:

1. India’s First Digital Telecom Store: Prune offers SIM cards with extensive coverage all over the globe. These SIM cards plans are suitable for various usage patterns, ensuring users stay connected without worrying about exorbitant charges. Prune provides SIM cards for all the network operators.

2. E-SIM Services: Embracing technological advancements, Prune offers e-SIM services for more than 190 countries, eliminating the need for physical SIM cards. Users can seamlessly install and activate their e-SIMs, ensuring a convenient and efficient connectivity experience while traveling abroad.

3. Compare Prices: Prunes platform allows users to compare prices between different smartphones ensuring they make informed choices based on their specific requirements.

4. KYC Activation: Prune streamlines the Know Your Customer (KYC) activation process for E-SIMs, offering a quick installation

5. Bill Payment Services: Recognizing the inconvenience of managing multiple bills, Prune collaborates with Bharat Bill Pay to streamline bill payments. Users can conveniently pay their bills, manage subscriptions, and track usage, all through Prunes platform.

6. Customer support: Prune takes pride in its user-centric approach, offering dedicated 24/7 customer support to assist with any inquiries, ensuring users receive the support they need whenever they need it.

Prune is not just a service provider; our mission is to simplify the way people connect, ensuring seamless connectivity wherever you go. Whether you are a frequent traveler, a remote worker, or someone who values staying connected, Prune has the solution for you.

Prunes comprehensive offerings mark a significant step forward in the telecommunications industry, providing users with an easy and affordable way to stay connected wherever they go. With laying its main focus on E-sim, Prune is filling the gaps as users don’t need to rely much on international roaming while travelling abroad. With a commitment to innovation, accessibility, and customer satisfaction, Prune is poised to revolutionize the way people experience connectivity.

Founder of Prune, Mr. Vivek Malhotra, said, “Prune’s aim is to make global telecom communication effortless, efficient, and affordable. As India’s first digital telecommunication platform, Prune is shaping the future of the telecommunication industry. With a focus on innovation and customer satisfaction, Prune is committed to breaking down barriers and keeping the world connected.”

For more information, please visit: www.prune.co.in.

Marwari Catalysts (MCats), Indias fastest-growing startup accelerator, proudly announces a bold step towards becoming the worlds first carbon-neutral accelerator in 2024-25. This initiative draws inspiration from global efforts towards carbon neutrality, with a vision to set an exemplary standard for all the startups and startup accelerators worldwide.

Marwari Catalysts announces Worlds first Carbon – Neutral Accelerator

Portfolio Commitment

MCats has embarked on a series of eco-friendly practices, solidifying its position as a leader in driving sustainable solutions within the startup ecosystem. Concurrently, 25% of the MCats portfolio startups actively participate in developing cutting-edge solutions for a sustainable future, emphasizing MCats commitment to environmental responsibility.

Additionally, MCats dedication to sustainability is exemplified through its climate change cohort and strategic investments in startups such as UCR, Buy by Scrap, Prakriti, Climekare, and others. Each of these ventures holds the potential to make a positive impact on society and the environment.

Eco-friendly Practices

MCats encourages its employees to adopt eco-friendly commuting practices. The accelerator plans to provide cycles to employees willing to commute via this sustainable mode of transportation. These cycles will be sourced from MCats portfolio company, Bikecart, fostering sustainability while supporting a startup within the MCats ecosystem.

Carbon Credits for Carbon-Neutral Startups

In its unwavering commitment to carbon neutrality, MCats has acquired carbon credits from a portfolio company specializing in carbon audits. These credits will be instrumental in aiding MCats startups in their journey towards achieving carbon neutrality.

Corporate Partnerships for Broader Impact

MCats actively seeks corporate partnerships to champion carbon-neutral activities. The accelerator is in the process of engaging with two or three corporations to launch a multiple carbon-neutral acceleration program, extending its impact on sustainability.

Inviting CleanTech Startups

MCats opens its doors to startups in the CleanTech sector, inviting them to apply to its Thrive program. The goal is to curate a diverse portfolio that addresses the challenges of achieving net-zero carbon footprints.

Founders Perspective

Sushil Sharma, Founder of Marwari Catalysts, states, “Im thrilled to share that our initiative towards becoming the worlds first carbon-neutral accelerator speaks volumes about our belief in startups potential for positive change. Moreover, our strategic investment in impactful and sustainable startups mirrors our unwavering commitment to environmental responsibility.”

Shareholders Perspective

Shankar Ram, Chair TiE Global, states, “The commitment to sustainability at Marwari Catalysts is not just a strategic choice but a fundamental belief in the potential of startups to drive meaningful change. Its inspiring to see the accelerator pave the way as the worlds first carbon-neutral accelerator.“

He further adds, “Being part of MCats is an exciting journey, and Im enthusiastic about the positive change we can collectively drive in the startup ecosystem.“

Community Impact and Future Initiatives

MCats actively contributes to community development in Tier II and Tier III cities, creating a positive economic and social impact. Looking ahead, MCats plans to launch additional initiatives focused on empowering startups that align with the accelerators mission of sustainability and innovation.

MCats runs a startup acceleration program, Thrive, to help startups grow and succeed in this dynamic business landscape. To learn more about the program, please visit www.marwaricatalysts.com.

About MCats

Marwari Catalysts is the fastest-growing startup accelerator founded in 2019. We uplift people and economies by facilitating and fostering startup ecosystems, primarily in the untapped markets of Tier II and Tier III cities.

Marwari Catalysts (MCats), Indias startup accelerator, has selected 16 startups from a pool of 500+ applications through its Thrive 7.0 acceleration program. These startups represent various sectors like FinTech, ConsumerTech, HealthTech, Insurance Tech, Climate Change/Sustainability, and Social Impact, demonstrating an unwavering commitment to revolutionizing industries and creating global impact.

Marwari Catalysts: New Batch Thrive 7.0

Heres a Quick Look at Our Standout Startups:

1. Mad Over Buildings (Supply Chain): An on-demand marketplace streamlining construction and interior material procurement for efficient project management.

2. Insurance Padosi (FinTech): Explore our innovative Insurance Health Report, your gateway to personalize insurance solutions

3. RevoQuant (Consultancy): Enables businesses to enhance collaborative thinking using Big Data Analytics and Machine Learning.

4. Accelerate India (Global platform): An initiative dedicated to propelling Indian startups onto the global stage. Cross border innovation and collaboration deals for startups and MSMEs.

5. Dogzkart (Pet-Care E-Commerce): Where AI meets pet parenting perfection provides personalized pet care shopping experiences.

6. Drinkkup (Ad-Tech): A hyperlocal alcohol discovery platform connecting consumers, liquor shops, and brands.

7. BuyByScrap (CleanTech): An e-commerce platform that enables users to exchange household scraps, such as paper, plastic, metal, and glass, for Eco coins, which can be redeemed for everyday essentials and sustainable products crafted from recycled materials.

8. Renoswift (Renovation): A technology-backed, hassle-free solution for bathroom & kitchen renovation.

9. Mobirapid (ReCommerce): A ReCommerce platform to procure and present the leading global tech e-consumer goods like mobiles, tablets, and laptops post extensive quality checks in the hands of common people.

10. Astrokun (Astro-Tech): Poised to lead in the global AstroTech market, it is dedicated to making astrology and wellness accessible to everyone through technology.

11. Not That High (D2C): A brand specializing in distinctive party products.

12. DOCO (Supply Chain): Empowers MSME and D2C brands to reach 1 Billion Consumers in Bharat through offline retail using ML/AI.

13. Near Ambulance (HealthTech): An online GPS-based ambulance aggregator that connects ambulance drivers and patients.

14. Jhumo Radio (Media & Entertainment): An app-based radio station focusing on regional languages and underserved regions.

15. Happy Karma (Food/D2C): Offers a diverse range of consumer-packaged food products with a focus on superfoods.

16. The Ambition Collective (E-Commerce): A marketplace for professional womens workwear curating sustainable attire.

Reflecting on the selection of startups, Sushil Sharma, Founder & CEO of MCats, says, “Our startup acceleration program is more than just a support system; its a community of 100+ Co-founders, and were here to provide not only the necessary financial support but also invaluable mentorship and guidance. Its a good beginning for year 2024 looking forward to adding 100+ startups this year with our belief in the Indian Startup Ecosystem and more power to tier 2-3 cities startup ecosystem.“

Nikhil Gupta, Director – Strategy & Alliances at MCats, says, “In an era where technology and sustainability are at the forefront of global conversations, these startups are leading the charge. And together, were set to redefine the startup landscape and address global challenges head-on.”

Apply to our exclusive ReligionTech acceleration program, Aarohan, now. aarohan.marwaricatalysts.com.

For more information please visit Marwari Catalysts or email thrive@marwaricatalysts.com.

About Marwari Catalysts

Established in 2019, Marwari Catalysts has emerged as one of the leading early-stage investors in 2023, earning recognition from Inc42. We pride ourselves on being the fastest-growing startup accelerator with a mission dedicated to fostering entrepreneurial ecosystems. Our focus is to uplift communities and economies in the untapped markets of Tier II and Tier III cities.

Strengthening its commitment to the impact startup ecosystem, build3, a community-empowered startup studio in Goa, announces the success of its inaugural impact Accelerator cohort, with 5 selected startups receiving funding for their impact ideas. In parallel, with a commitment to nurturing impact ideas into startups, it also announced opening applications and doubling the number of founders and startups it is seeking for the second version of the Accelerator.

Cohort 1 Training Sessions

build3 has successfully invested INR 1.5 crore across five innovative startups in its inaugural cohort. Ranging from idea to pre-pmf stages, the investments were made in Ziti, a gig workforce platform powered by lead generation; Citraverse, an elderly-care platform; 18startup, which empowers college students with entrepreneurial skills; Neokul, an AI-assisted platform for future-first skills and employability; and GoodLives, an AI-enabled mental health wellness platform

Supporting Founders from impact idea to starting up

build3 aids founders in transforming their impact ideas into scalable startups. Offering a blend of mentorship, training, and capital, alongside a vibrant community of like-minded entrepreneurs, build3’s accelerator program acts as a catalyst for entrepreneurial success. The studio has cultivated an ecosystem that supports early-stage founders from idea inception to scaling, focusing on creating a tangible impact on the world.

build3 impact Accelerator – the structured journey of creating a startup

The build3 impact Accelerator (biA), the flagship program, is specifically designed to propel startups from the ideation stage to scalable ventures. Offering comprehensive support through training, mentorship, and community building, biA is a beacon for startups at any stage of their journey. The programs unique setting in Goa provides an ideal backdrop for innovation, collaboration, and growth.

Celebrating cohort 1s success

The first cohort of the build3 Impact Accelerator marked a significant milestone, with investments of INR 25 Lakhs each in five startups. These startups, including Ziti, Citraverse, 18startup, Neokul, and GoodLives, represent a wide range of sectors, all having a common thread – impact. They range from AI-enabled mental wellness platforms to gig workforce solutions. The first cohort facilitated a collaborative environment where 30 founders could refine their ideas, gain essential startup skills, and secure funding through a pitch event, demonstrating build3s commitment to creating impact.

Opening doors to cohort 2

With the success of its first cohort, build3 is now inviting 55 founders for Cohort 2 of the build3 Impact Accelerator. This next phase promises to expand its reach, supporting even more startups to achieve their impact goals.

“Through the build3 Impact Accelerator program, we’re pushing progress on the UNSDGs. The structure of the program helps turn these impact ideas into functional startups within 12 weeks, and enables them to scale further from there,” said Varun Chawla, Founder at build3 and Co-founder at 91Springboard.

Abhimanyu Rathi, Co-founder at build3 and the Program Lead of biA added, “Building on the first cohort’s success, we have increased the total participant seats to 55 for Cohort 2. Applications for Cohort 2 are currently open, and the program kicks off in mid-April.“

How to apply to cohort 2

Startups interested in joining the next cohort can apply through a streamlined process designed to assess eligibility, passion, and commitment to building impact-driven ventures. The program welcomes startups at any stage, from ideas to early-stage businesses, especially those aiming to make progress on the UN Sustainable Development Goals. Interested applicants can visit build3’s website to learn more before applying. To apply directly, they can use this link (build3.org/accelerator)

About build3

build3 is a startup studio dedicated to helping founders build impact ideas into startups. With a focus on capability, community, and capital, build3 supports the growth of startups through its community, mentorship, and funding. Its impact accelerator program is at the forefront of driving sustainable, meaningful change, aligning with UN Sustainable Development Goals for a better future.

For more information about build3 and how to apply to Cohort 2 of the build3 Impact Accelerator, visit this link (build3.org/accelerator)

As the nation celebrated the 10^th International Yoga Day, Nagpur-based startup, Habuild, celebrated and created a new World Record on Friday, 21^st June, 2024. The habit-building wellness platform that focuses on consistency, set a World Record by making 5,99,162 people perform yoga asanas with them. To generate excitement and encourage maximum number of people to be a part of this eventful celebration, the brand conducted a 21-Day Free Yoga Challenge ahead of the International Yoga Day to add to the spirit of the day.

Saurabh Bothra, CEO, Habuild performing yoga on International Yoga Day

The aim of the habit building and holistic wellness brand, Habuild, is to inspire people from different walks of life to come together in maximum numbers and make yoga a habit. The free yoga option is to encourage people to be motivated to work out and decide to go in for a subscription only once they are sure about being regular. Not just this, the brand intends to plant 25,000 trees owing to the number of referrals received. The team promised to plant 1 tree for every 5 referrals received prior to the day of creating the Yoga Day World Record.

Voicing his happiness, Saurabh Bothra, CEO & Certified Yoga Instructor, Habuild said, “This time, my expectations were surpassed. Nearly six lakh people joined the challenge, with around two lakh participants showing up for the morning batch alone at 6:30 am! I am immensely grateful to everyone who participated in the challenge shared the challenge details with their loved ones, and continue to trust us. It is because of you that we could make this world record possible. Yoga is creating a significant global impact, and now is the time to make it a habit. Our ultimate goal is to make yoga a household staple in the world of exercise. The theme for Habuilds 21-day free yoga challenge is #HarGharYoga, a reflection of our mission to make yoga accessible to everyone. This is just the beginning!”

The ongoing 21-Day Free Yoga Challenge is getting a lot of traction from across the world with Yoga enthusiasts enrolling from diverse realms of life. Additionally, the wellness brand has grown exponentially in the last 1 year with an increased interest from regions such as Mumbai, Bangalore, Pune, Delhi along with many Tier 2 and 3 cities. The participants in the historic event came from 92 different countries across the globe, especially North America, Singapore, Middle East to name a few. This ongoing yoga challenge commenced on June 10, 2024 and it remains open to all participants, free of cost, until June 30, 2024.

The official team of World Records Union invigilated the prestigious event. The officials declared that 5,99,162 participants were part of the event and celebrated the importance of Yoga and well-being on a global scale.